CFE's Newsletter - English

EUROPEAN NEWSLETTER

October 2010 – Nº 12

HEADING • • • • • • •

72nd EDITION OF FIMI FAIR ............................................................................................................ page 1 NEW EDITION OF CPM KIDS ............................................................................................................ page 2 NEW PARTERNSHIP AGREEMENT WITH CPI, Collection Premiere Istanbul ............................. page 2 bbraM CONSORTIUM DEFINES THE COMPLETION OF THE COURSE ....................................... page 3 CFE ATTENDED THE BABY AND CHILDREN'S PRODUCTS HONG KONG................................. page 3 DESIGN 4 CHILDREN PROJECT WAS BORN ............................................................................ page 4 REPORTS AND STUDIES LIST OF CFE.......................................................................................... page 5

72ª EDITION OF FIMI FAIR, from 21st to 23rd of JANUARY 2011 Children’s Fashion Europe (CFE) once again collaborates with the International Fair of Children's Fashion, FIMI, (www.fimi.es) which will be held in Valencia (Spain) from the 21st to the 23rd of January 2011. With this agreement CFE offers its members 5% discount on floor price.

With over forty years of experience FIMI is considered the second largest fair of the sector. This 72nd edition expects to reach the good figures that have located it at the top of the Kids Fashion Exhibitions. As an example the last meeting brought together over 200 exhibitors from Belgium, Brazil, Colombia, Denmark, France, Germany, Greece, Holland, Italy, Portugal, Spain, Sweden, United Kingdom and USA. Moreover, the number of visitors stood at around 5.300 people mostly from Belgium, France, Germany, Italy, Mexico, Portugal, Russia, Saudi Arabia, Spain, Switzerland, UAE and United Kingdom. An event which was covered for more than one hundred media from all over the world.

FIMI also organizes a children's fashion catwalk which takes place once a day during the three day fair. On this occasion it will show the Fall-Winter 2011/12 collections of various companies.

As in recent editions during FIMI Fair, which brings the fashion, footwear, accessories, gifts and decor aimed at children, it will celebrate the Cero a Cuatro Fair, dedicated to Childcare and early childhood toys. It is therefore to provide an overview of children market.

The deadline to participate with Children's Fashion Europe in FIMI International Fair and receive a 5% discount ends the 10th of November 2010.

For knowing all details of this call, please click here. Or contact us for further information.

EUROPEAN NEWSLETTER - October 2010 – Nº 12 European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

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NEW CPM KIDS CALL, from 21st to 24th FEBRUARY After the success in recent years by Children's Fashion Europe (CFE) in organizing the European Children’s Fashion Catwalk taking place in the Collection Première Moscow Internacional Trade Fair (CPM), the organization of the Fair rely again on CFE to coordinate the catwalk.

The 9th edition of the Children’s Catwalk will take place during the 16 th edition of this International Exhibition, which has already confirmed their dates. It will be from 21st to 24th February 2011 and there it will show Men's, Women, Children and accessories collections for Fall-Winter 2011/12.

Last edition of CPM - Collection Première Moscow, held in September 2010- was visited by over 18,300 professional buyers from the world of fashion (11% over the previous year), from Moscow, St. Petersburg and other regions of Russia and neighboring countries such as Azerbaijan, Kazakhstan and Ukraine.

The impressive figures support this Profesional Show and it has become the most important in Eastern Europe. On last edition, celebrated in September 2010, also took 1.300 brands from 32 countries.

For this reason, CFE offers its members the chance to show their collections in the single European Kids Fashion Show to be held in the event of CPM. All those companies wishing to participate will get a 50 percent discount and will have the opportunity to promote their brands in one of the most promising markets today.

If your company wishes to participate and benefits from 50 per cent discount in children’s fashion catwalk, just send us the application for before 12nd November 2010.

For further information about this call, please click here.

To see photos of children's fashion catwalk organized by CFE in the last edition of CPM Kids, click here.

NEW PARTERNSHIP AGREEMENT WITH CPI, Collection Premiere Istanbul Children's Fashion Europe has reached a parternship agreement with Istanbul Premiere Collection, held at the Istanbul Fashion Week, which will take place from 2 to 4 February 2011. Tanks to this agreement CFE members can benefit from discounts of up to ten percent on floor price.

This is the second edition of this event, which includes not only children's fashion but also women fashion, men and accessories and this time will show its collections for Fall-Winter 2011/12.

The premiere of the Collection Premiere Istanbul, in August 2010, obtained good results which led to arise with optimism the second edition of this fair. This exhibition is reinforced, therefore, as a bridge between Europe, Middle East and Asia and CFE wants to participate in new market opportunities opened for European companies.

If you wish to know more about prices and data details of this International Fashion Show, take advantage of a 10% discount on your reservation, please click on the link here.

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EUROPEAN NEWSLETTER - October 2010 – Nº 12 European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

braM CONSORTIUM DEFINES THE COMPLETION OF THE COURSE AND ITS TARGET AUDIENCE braM Project has already reached its Equator and defines, therefore, its contents. The aim is to create a web course that will enhance the brand in fashion SME’s and specially in children’s fashion SME’s.

The last meeting of braM was held in the Swedish city of Boräs last 9th-10th September. The consortium agreed to significant progress about the training material of the course and the most suitable on-line system for training.

After analyzing three different programs, the one that best fits the needs of the project is Moodle. This will serve as a platform to include course contents, available in different languages, and will serve as a meeting point between students and tutors.

Other of the most important aspects discussed at this meeting was the completion of the course content and its target audience. The course will focus on the use of the tools to boost the brand in the world of fashion and, therefore, it will aim at those interested in this area or those professionals who want to expand their knowledge.

In addition, in braM website (http://www.brandfashionmanager.eu) are available the reports of progress on the needs analysis, training modules and communications plan.

Recently project partners prepare teaching materials and research on the pilot project. For this reason, during following months it will be chosen the companies and the tutors who will experience first with the course.

Next braM meeting will be held on December 15th of 2010 in Rome. The Italian capital is the headquarter of one of the project’s partner, CNA Federmoda, Italian National Confederation of Craft and PMI.

CFE ATTENDED THE BABY AND CHILDREN'S PRODUCTS HONG KONG Children’s Fashion Europe has attended the Children’s Fashion and Childcare largest Fair in Asia. This is the Baby and Children's Product of Hong Kong, which has taken place from 20 to 23 October 2010.

There CFE President, Pedro Bravo, has offered a conference where he has announced the potential of European industry devoted to products for children.

Bravo has explained the evolution experienced by European children's fashion in the last decade and the trends for 2011-2012. He has also reported some examples of the leading representatives of children's fashion and childcare in Europe.

CFE has also profited from the visit to the Baby and Children’s Product Fair to gather contacts that can be useful for the association and its companies. Because only in the 2009 edition the Fair was attended by over 20,000 buyers from 120 countries.

To see photos of the conference, please click here.

EUROPEAN NEWSLETTER - October 2010 – Nº 12 European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

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DESIGN 4 CHILDREN PROJECT WAS BORN

Design 4 Children, a new European Project for Research and Develop was born at the beginning of October. This project is led by the Spanish Association of Children's Products, ASEPRI, and Children's Fashion Europe is a collaborating partner.

DESIGN 4 CHILDREN will enhance the competitiveness of the sector through the development of three innovative tools for R & D biomechanics and ICT: support tool design, virtual dummy for testing designs and web 2.0. These tools will promote a new children's product differentiation to meet international competition, and promote the comfort, quality and safety of children's products and innovative product design.

Design 4 Children will develop over the next 3 years and will take as a starting point of research on child biomechanical conditions and the interaction of children with clothes and products to which they relate. From the conclusions drawn will be identify a number of criteria elasticity, flexibility, thermal comfort and movement and resistance of tissues, among others.

The virtual dummy for testing the designs will allow SMEs to see how the product is and whether it meets the criteria that has been designed without recourse to the creation of real prototypes. An instrument that will help economizing and significantly will speed up the product creation process of companies.

If you like to know more information about it, please visit:

http://bit.ly/avUjEs

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EUROPEAN NEWSLETTER - October 2010 – Nº 12 European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

REPORTS AND STUDIES LIST OF CFE Now available the list of Studies and Reports updated to November 2010. Located in the exclusive area reserved for our partners., you will find more than 130 studies classified by countries in alphabetical order in English, developed by Children's Fashion Europe and other prestigious organizations.

Among the recent reports are: CHINA, Children's Market Report of China 2010, ENG /SPA, CFE (Children's Fashion Europe), 16-17 Pages.

GERMANY, Final Report of the fair Kind und Jugend 2010, ENG, Kind und Jugend, 4 Pages.

ITALY, Pitti Bimbo Fair, June 2010, SPA, ICEX, 14 Pages.

NETHERLANDS, Childcare Market in Netherlands 2010, SPA, ICEX, 32 Pages.

NETHERLANDS, Kleine Fabriek's Report, ENG /SPA, CFE (Children's Fashion Europe), 13 Pages.

RUSSIA, Collection Première Moscow (CPM), September 2010, SPA, ICEX, 15 Pages.

SOUTH AFRICA, The world of Children in South Africa 2010, FR, Missions Économiques, 4 Pages.

USA, Social networks of fashion industry in USA 2010, SPA, ICEX, 36 Pages.

But in addition to studies related to the sector of Children's Fashion and Childcare also other studies are available, which we consider of interest related to European directives or export directives in countries that are particularly complex, being outside the European Union.

To access and download these studies you only have to go to our web www.childrensfashioneurope.com in English and Spanish and log in on the private area reserved for members using your name and password.

Si desea ampliar la información, contáctenos por e-mail o por teléfono en: E-mail: info@childrensfashioneurope.com - Telf.: 0034 96 391 03 34

EUROPEAN NEWSLETTER - October 2010 – Nº 12 European Children’s Fashion Association C/ San Vicente 16, 4º - 1 – 46002 Valencia – Spain Tel: +34 96 391 03 34 / Fax: +34 96 315 54 84 http://cfeurope.wordpress.com www.childrensfashioneurope.com

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