ex per t advice
Gary Norris | CEO | Norris Ventures
WHY AN
ADAPTIVE GROWTH
IS ESSENTIAL Amongst the many things in our society that have been crucible-proven by the pandemic, one of the most relevant has been the testing of presumed business growth models and strategies. Products and services previously thought of as recession-proof have not necessarily served double-duty as pandemic-proof. So, how do you prepare your business to continue growing when the impact on
Franchising USA
growth models and strategies remains unknown? Over the past year, I have observed businesses that pivoted and kept growing and thriving while others within the same market were forced to close. After many conversations and market research, my team and I identified and named a critical type of growth that we believe is imperative if a company’s success is to be as fluid as the market in which its business flows. We call this adaptive growth. As we began discovering the facets of this most critical response to seismic changes in the marketplace, a few insights surfaced as the watershed decisions that meant the
difference between unimpeded growth and closure. Before I unpack these watershed decisions, let’s talk about this descriptive word, adaptive. Adaptive means having the ability or tendency to adapt (successfully adjust) in different situations. Science has shown that certain species of animals have an innate gift of fluidity within their survival and adaptation to changing environments. Business growth is either adaptive or static. Many businesses who have sadly closed due to the cataclysmic changes in consumer behaviors and marketplace performance, had a growth trajectory that was static and critically dependent on
