portfolio pleasers: harnessing differentiation in the restaurant industry
sweet family legacy: jim myers’ journey with rita’s italian ice & frozen custard
34 Rita’s Italian Ice and Frozen Custard: a sweet Family Legacy: Jim Myers’ Journey Franchisor in depth
32 East Coast Wings + Grill: From hallway conversations to Lasting Lessons
36 Ori’Zaba’s: Fast casual restaurant Market Expected to grow by $302.5 Billion
40 Laynes Chicken Fingers: three Decades of Layne’s: celebrating our Entry to Janesville, Wisconsin and What’s next on the horizon
Have Your Say
38 Kelsi Child: More than Just a campaign: how FiiZ Drinks Models Exemplary community Engagement and growth opportunities
42 Osiris Hoil: District taco celebrates 15 Years of Flavor: how authenticity Founded and Fueled this Yucatán-born Franchise
44 East Coast Wings + Grill: Delivers 500 care Packages to hurricane- stricken north carolina Families
30 Chris Conner: Portfolio Pleasers: harnessing Differentiation in the restaurant industry
Limited Time Menu Option at Penn s tation e ast coast subs is Bringing the Heat
demand plus our g host Pepper cheese is a perfect match for the taste profile of our brand.”
g host Pepper cheese will be available, at no additional cost, for customers who want to add an extra layer of heat to any sandwich on the menu starting o ctober 21st until supplies run out.
While much of the nation is all about cooling temperatures and pumpkin season right now, it’s all about ghosts and bringing the heat at Penn Station East Coast Subs. The leading fast-casual sandwich restaurant franchise will add a bold and spicy Ghost Pepper Cheese to the menu at its more than 300 locations on October 21st for a limited time only.
“We conducted a test run of the g host Pepper cheese at select locations over the summer. o ur customers told us they loved the heat and the flavor, and we listened,” explains craig Dunaway, chief o perating o fficer of Penn station East coast subs. “We know consumers crave a bit more kick in their food these days, so we wanted to provide a flavor that would meet that
Penn station East coast subs is famous for its mouthwatering hot grilled and cold deli sandwiches, complemented by freshcut fries, hand-squeezed lemonade, and freshly baked chocolate chunk cookies. o ffering a variety of dining options, including eat-in, carryout, delivery, and catering, Penn station ensures customers can enjoy their favorites however they prefer.
Learn more about Penn Station East Coast Subs at penn-station.com.
c rimson coWard n ashville h ot c hicken Expands into Washington with New Location in Redmond
Crimson Coward Nashville Hot Chicken opened its first location in Washington on Monday, October 7 in Redmond at 2028 148th Avenue NE. While this is
the first Crimson Coward in the state, the Los Angeles-based chicken joint has locations in California, Maryland, Michigan, Texas and Virginia. The 1700-square-foot location is just a few miles from Downton Bellevue and will serve the diverse communities in the area, offering a spot for lunch, dinner or catering.
nabil a sad, area representative partner for franchise expansion, is also the franchisee for this new location while operating restaurants in c alifornia, Maryland and v irginia. h e shared, “We’re pleased to open our first location for Washington in r edmond, and the first crimson coward chicken joint in the Pacific n orthwest. t he irresistible flavor of nashville hot chicken is in high demand, and we have more exciting openings planned for later this year.”
Every crimson coward nashville h ot chicken joint offers a variety of hand cut, marinated chicken meals and tempting homemade sides and is dedicated to creating a unique dining experience with an open kitchen design.
“Locals have really embraced the fresh nashville h ot chicken flavors and unique open kitchen setup of the restaurants,” said Faisal Khalil franchisee and partner with a sad. “We are thrilled to bring crimson coward to Washington and the r edmond community. o ur team is excited to share their passion for authentic nashville h ot chicken.
t he crimson coward team in r edmond will hold a customer appreciation event at a later date.
ghost Pepper Cheese tested and Proven to Be a Customer Favorite
Pita Pit usa Joins Forces with k iller b roW nie® to Sweeten Up Its Menu
Pita Pit, a distinguished Mediterranean fast-casual brand specializing in made-to-order pita sandwiches, is adding a touch of sweetness to its menu.
in partnership with Killer Brownie®, customers can now indulge in a selection of premium, hand-crafted brownies from the nation’s top-selling gourmet brownie brand at any U. s . Pita Pit location, offering the perfect sweet treat to accompany its popular savory fare.
Pita Pit’s dessert menu now features three signature Killer Brownie® flavors:
• CHOCOLATIER – a rich chocolate brownie made with premium milk chocolate chips, soft and moist with a thin crackle top, offering the ultimate indulgence for chocolate lovers.
• BROOKIE – a mouthwatering combination of a golden chocolate chip Killer cookie™ baked atop a rich chocolate chip fudge brownie. s oft on the inside with a slightly chewy edge, this hybrid treat gives the best of both worlds.
• KITCHEN SINK – a rich blonde brownie mixed with rainbow sprinkles and topped with M&M’s® and mini chocolate chips, baked atop a decadent fudge brownie. t his flavor is a fun and colorful dessert that packs multiple layers of flavor.
t his collaboration comes as consumers seek more diverse and satisfying dining options. t he new Killer Brownie® offerings reflect Pita Pit’s dedication to delivering a well-rounded culinary experience. t he introduction of these gourmet brownies not only elevates Pita Pit’s dessert menu but also aligns with the brand’s mission to offer high-quality, innovative food choices that cater to a variety of tastes and preferences.
For more information about Pita Pit and its new offerings, visit https://pitapitusa.com/.
s moothie k ing Expands Presence in Colorado with New Openings and Franchise Opportunities
Smoothie King, the world’s largest smoothie brand and the first health and fitness fast casual brand of its kind, today announced its continued expansion in Colorado with 2 new store openings and 6 new store commitments within the state. The expansion comes on the heels of opening 5 new Smoothie King locations in Colorado in 2023.
t he first of the two new franchise-owned stores opened earlier this fall in Longmont, colorado, with the second store opening o ctober 14 in g lendale, colorado.
smoothie King’s footprint in colorado previously included 14 stores—with the addition of these 2 new stores and 6 future openings, the smoothie brand will expand its presence in the state by nearly 60%. t he six future stores will open within the next three years, all within the following areas of the Denver DM a : Lafayette, highlands r anch, Wheat ridge, Lakewood, Englewood, Parker.
“We are thrilled to expand our footprint not only in the Denver area—a key market for smoothie King—but more broadly throughout colorado, a state where we still have plenty of growth opportunity for new and existing franchisees,” said chris Bremer, chief Development o fficer at smoothie King. “We’re proud to show up in so many of colorado’s communities, that like smoothie King, are passionate about living healthy and active lifestyles.”
colorado is ripe with opportunity for passionate entrepreneurs interested in entering the smoothie King family as franchisees. smoothie King is actively seeking talented candidates to further develop the market, with 64 trade areas currently available in the state.
c rave Worthy b rands Debuts New Co-Branded
Location Featuring Wing i t o n! and s igri i ndian bb Q in Newark, New Jersey
Rapidly growing wing franchise Wing It On!, backed by innovative fast casual restaurant platform company Craveworthy Brands, has opened its newest location in Newark, New Jersey. This location introduces the Company’s first cobranded concept shared with Sigri Indian BBQ.
t his new joint venture offers a dual dining experience that operates under one roof. guests have the chance to enjoy both brands with distinct signage outside and separate menus inside, letting them savor a variety of dishes from each in a single, convenient location.
since launching in 2011, Wing it o n!, renowned for winning the “america’s best-tasting” award at the national Buffalo Wing Festival three years running, has been dedicated to delivering the ultimate buffalo wing experience with the highest quality,
freshness and flavor through 20 unique sauces and rubs. sigri, acquired by craveworthy Brands in May 2024, reimagines the historic art of clay stove cooking which centers its authenticity around the rich tradition of n orth indian cooking using the ‘sigri.’ it is known for flavorful dishes like fresh baked naan, Kathi rolls and make-your-own-bowls. t he Brand will continue to offer its signature menu items within this co-branded space.
t his collaboration is set to transform n ewark’s dining landscape by blending sigri’s inventive, global cuisine with Wing it o n!’s bold, award-winning flavors, establishing an imaginative culinary destination for the local community
A Family Legacy: This Father-Son Team Propels Pi ZZ a g uys Forward
Shahpour Nejad, founder and CEO of Pizza Guys, has built a thriving pizza franchise that balances tradition with innovation.
o riginally from iran, shahpour moved to the U. s . to study mechanical engineering in cleveland, o hio, where his work at a local pizza restaurant sparked a passion for the industry. in 1986, he partnered with r eza Kalantari to open the first Pizza g uys in s acramento. today, the brand boasts over 95 locations across c alifornia and n evada. a s the company continues to grow, shahpour’s son, Kamiar n ejad, contributes as v ice President of innovations, helping to steer the brand toward the future while maintaining its family-focused roots. shahpour’s mentorship has been pivotal in Kamiar’s development within the
company. immersed in the business from a young age, Kamiar learned the operational and creative sides directly from his father, who instilled values of dedication, innovation, and family. Kamiar has since co-founded c alzone Life and Pizza Piatta, two new brands integrated into Pizza g uys’ kitchens, adding fresh concepts to the established franchise while maintaining its core traditions.
t he father-son bond is a key element of the Pizza g uys brand. shahpour’s familyfirst approach extends beyond the n ejad family to the franchisees, fostering a collaborative and supportive environment. By prioritizing strong relationships and shared success, shahpour ensures the company’s ongoing growth and enduring legacy.
b ee F -a- r oo Gears Up for New Openings in Kansas and Missouri
Beef-a-Roo, the fast-casual franchise dedicated to serving fresh handmade meals at affordable prices, is looking forward to the opening of new locations throughout Kansas and Missouri. This ambitious expansion effort represents a significant milestone for Beef-a-Roo, as the Midwestern favorite introduces its beloved dining experience to more
customers nationwide.
Eager to bring the signature Beef-a- r oo midwestern charm to new regions, the brand is excited to officially open two new locations by the end of this year. Located in Pittsburg, Kansas, and Joplin, Missouri, the two locations are expected to open by the end of n ovember.
“We are thrilled to bring the iconic Beef-
donatos PiZZ a Expanding
a- r oo experience to Kansas and Missouri with these two new locations,” said Matt r iddle, chief Executive o fficer of Beefa- r oo. “ t his expansion not only marks a significant milestone in our growth but also reflects the strength and appeal of the Beef-a- r oo brand.
t he upcoming locations will maintain this tradition, providing a welcoming atmosphere for families, friends, and food enthusiasts alike. Each new Beef-a- r oo will uphold the brand’s legacy of delicious, high-quality food, and communityfocused service.
“ t he opening of these new Beef-a- r oo locations is a testament to the hard work and dedication of our team, as well as the loyalty of our fans,” continued r iddle. “Expanding within Kansas and Missouri is an exciting step in our journey to introduce the unique flavors and welcoming atmosphere of Beef-a- r oo to even more people.”
a s Beef-a- r oo continues its franchise expansion throughout 2024 and beyond, it remains focused on its mission to offer a memorable dining experience that goes beyond just delicious food.
https://beefaroo.com/franchise/
“Edge to Edge” in Florida
Donatos Pizza is excited to announce a new franchise partner in Panama City, Florida. In addition, the family-owned franchise has identified new locations within the strategic growth of northern and central Florida including Pensacola, Tallahassee, Gainesville, Lake City, and Destin-Ft. Walton Beach. The premium pizza franchise will begin in key markets in the panhandle and look to open over 10 locations in the region, creating an estimated 300+ jobs for local Floridians.
t he brand has already introduced its presence in Florida with opened franchised locations in Jacksonville, o rlando, s arasota, and naples. t he recent Florida development and announcement of future franchising plans showcase the strength of the Donatos Pizza franchise model and their ability to allow new communities to taste the difference of their Edge to Edge® pizzas.
Founded in 1963 in columbus, o hio, by Jim g rote, Donatos Pizza is a family-owned business known for its famous thin crust pizzas that don’t skimp on their premium, Edge to Edge® toppings. along with pizza, Donatos serves fresh salads made daily, oven-baked subs and wings, and desserts.
Donatos is an opportunity for entrepreneurs looking to join a brand with a strong legacy and a cutting-edge approach to the pizza industry. t he brand’s franchise partners benefit from a dedicated team that helps with everything; each step of the business model has been vetted, measured, and proven.
Portfolio Pleasers: h arnessing d iFFerentiation in the r estaurant industry
In the franchise marketplace, differentiation is important. In the franchise restaurant landscape, differentiation is everything.
When searching for your next foodspecific investment it’s important to find a concept that not just stands out amidst local competitors, but brands that can hold their own in the national business game. Key players in the restaurant industry will offer brand power, deep-rooted culinary traditions, universally-appealing offerings, and proven business models, all while drawing in the locals and building a nationally-bound name.
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.
Visit www.fmsfranchise.com for more information
From humble beginnings to Featured news bites
Born in the Cuban sandwich capital of the world, Box of Cubans emerged from humble beginnings within a local gas station as a quick serve concept and quickly gained traction and news coverage for its
stand out tastes and legacy-born menu. Its quick rise to local fame alone hints at the memorable menu that has everyone from neighbors to travel-throughers raving.
Box of Cubans’ wow factor lies in its authentic recipes and attention to details that create a buzz, even with some of the toughest competition strewn around the region. For franchisees, this translates to a brand with a strong identity, an established customer base, and a recipe repertoire that truly passes the test of authenticity and remarkable memorability.
one of ohio’s original Pizza Pioneers
While the U.S. pizza market is crowded with competition, Massey’s Pizza stands tall as a true heavyweight that has stood the test of time. Founded in 1949, this franchise was one of the first to introduce Ohio-style pies to the region and pioneered the tavernstyle pizza cut. It has been around for 75 years.
By way of standing out in this billion dollar, globally-popular industry, Massey’s boasts a signature pepperoni pizza, topped with a whopping 155 pieces of pepperoni, has over half a century of brand
building under its belt, and is host to a rich history that people can’t get enough of — something that cannot be faked nor hurried. It’s a one-of-kind pizza brand in an industry expected to hit $499.5 billion by 2032 (Source).
Fast- casual, healthy Food for the Whole Family
Health-focused food concepts have never been more in demand, and Salad House is at the forefront of this fast-growing segment. Founded in New Jersey, this wholesome franchise has made a name for itself by offering quick, convenient, and healthy meal options in a familyfriendly environment. It holds fast to an approachable price range that caters to a
wide range of consumers, with catering options for as little as $15 per person.
There are many fast-casual concepts and several budget-friendly food options, but how many seamlessly combine high demand health-conscious choices with the convenience of a fast-casual set up? For franchisees, Salad House offers the ideal blend of profitability, market relevance, and operational simplicity in a world where fast food is evolving beyond burgers and fries.
networking, location, and secret Family recipes
If you’re looking to invest in a franchise that merges authentic global cuisine, networking power, and location sense, Blue
Thai is your choice. The company offers traditional Thai dishes with a contemporary twist, appealing to both Thai food connoisseurs and newcomers alike. Secret family recipes have been passed down for three generations within Thailand, eventually being brought to the U.S.
But it’s not just the food that we love about Blue Mint Thai — it’s the brilliant behind-the-scenes networking and location savviness that make this a great investment. The Texas-based brand has expertly aligned itself with the Texas Rangers Baseball Team and the vibrant entertainment district, Texas Live! Plus, its flagship location is a brand visibility booster, close in proximity to AT&T Stadium, Globe Life Field, Six Flags Over Texas, and the University of Texas at Arlington.
These brands bring with them strong stories, rich legacies, and the support of time-tested operational frameworks that are perfect for franchisees. If you are considering a specific franchise or want to learn more about franchises available to you, connect with our team. We will help you work through potential franchises to determine whether or not the brand has the staying power that will help your investment see success.
Connect with me and my team by visiting www.fmsfranchise.com, calling us at 866.301.3971, or emailing us at info@franchisemarketingsystems.com.
Mint
From h aLLway Conversations to Lasting Lessons
Fred DeLuca, the legendary co-founder of Subway, left an indelible mark on the restaurant franchise industry. Yet, beyond his global success, he had a profound personal impact on individual business leaders.
For Sam Ballas, the Founder and CEO of East Coast Wings + Grill, Fred was not just a mentor but a guide whose lessons shaped his leadership and the trajectory of his brand.
Fred’s approach to mentorship was unique—he didn’t simply offer a roadmap of his success, but emphasized the importance of learning from mistakes. For Sam, these lessons provided a foundation that has allowed East Coast Wings + Grill to thrive with intentionality, operational excellence, and sustainable growth. a thoughtful approach to growth: responsible Franchising
One of the most transformative pieces of advice Fred shared with Sam centered on responsible franchising. While many entrepreneurs are tempted to chase rapid expansion, Fred
encouraged Sam to prioritize sustainable growth rather than speed.
“Fred influenced my decision to grow East Coast Wings + Grill into a lifestyle brand rather than chasing rapid expansion,” Sam recalls. “Early in the brand’s development, Fred shared stories that encouraged me to take a more thoughtful approach to growth— focusing on long-term success rather than short-term gains. At that time, I realized that my goal wasn’t to be the biggest—it was to build something that would last.”
This emphasis on deliberate growth led Sam to concentrate on getting to 20 stores before considering broader expansion. This measured approach wasn’t just about numbers; it was a strategy that allowed Sam to evaluate how growth impacted both the brand and himself as a leader. This mindset shift marked a pivotal moment in Sam’s leadership journey.
operational integrity: building strong unitlevel economics
One of Fred’s most powerful lessons was the importance of operational integrity. He believed that the success of any franchise rested on its ability to maintain high standards consistently across
Sam Ballas, the founder and CEO of East Coast wings + grill
fred deLuca, the legendary co-founder of Subway
all locations. This philosophy resonated with Sam, who has since adopted these principles to ensure East Coast Wings + Grill delivers exceptional value to both customers and franchisees.
“In a convention hall conversation with me, Fred spoke about the importance of establishing a ‘break-even’ calculator and using field inspection forms to maintain consistency and operational excellence,” Sam shares. “When I suggested I haven’t developed some of the tools, Fred told me that he would help. Days later, he emailed Subway procedures and formulas to me, down to the location field visit reports so that I could study these processes. Even though our processes are much different today, for an emerging brand at that time, it was huge.”
By focusing on operational excellence, Sam has helped to ensure that East Coast Wings + Grill franchises are profitable and sustainable. The tools Fred introduced, from financial models to inspection frameworks, continue to be the backbone of the brand’s operational strategy. This commitment to unit-level solid economics has been crucial in helping the company navigate and thrive amid the complexities of the full-service restaurant industry.
strategic market entry: e xpansion with Foresight
Another cornerstone of Fred’s mentorship was his emphasis on strategic market entry. Rather than entering new markets impulsively, Fred encouraged Sam to approach expansion with caution and foresight, ensuring that each decision aligned with the long-term vision for the brand.
“Fred shared with me some of his struggles entering new markets domestically and internationally. He stressed the importance of choosing markets strategically, and he always approached new opportunities with careful consideration,” Sam explains. “He showed me that just because a market looks promising doesn’t mean it’s the right time to enter.”
For Sam, this lesson has been instrumental in avoiding the pitfalls of over-expansion—a common challenge in the franchise industry.
By taking the time to understand each new market, East Coast Wings + Grill has been able to grow steadily while maintaining its brand integrity and operational excellence.
controlling the brand’s space: staying true to core values
Fred’s guidance extended beyond strategy and operations. He also advised the importance of maintaining control over his brand’s space. For Fred, controlling space wasn’t just about physical locations—it was about ensuring that the brand’s growth remained aligned with its core values and long-term vision.
“He made me think of the value of controlling our space, especially in a competitive industry like full-service restaurants,” Sam recalls. “It wasn’t just about where we opened stores, but how we ensured that our expansion was always aligned with our brand vision.”
These lessons have impacted some of Sam’s approaches to leadership. By maintaining control over the brand’s space, East Coast Wings + Grill has been able to grow thoughtfully without sacrificing the principles that define the brand. In an industry where rapid growth can sometimes lead to the dilution of core values, this focus on control has allowed East Coast Wings + Grill to stand out as a brand that prioritizes integrity oversize.
a legacy of smart growth
Fred DeLuca’s mentorship has left an enduring mark on Sam Ballas and East Coast Wings + Grill. The lessons of responsible franchising, operational integrity, strategic market entry, and brand control have all contributed to the company’s success. But perhaps the most important lesson Fred imparted was the value of learning from both success and failure.
“I replay the talks on those bad days and still remember the last time Fred and I crossed paths,” Sam says with a smile. “After introducing me to his sister, he turned to her and said, ‘This kid hasn’t grown big, but he’s grown smart.’ That comment resonated with me deeply, and I credit much of my measured approach to Fred’s guidance. My decision to prioritize smart, responsible, and sustainable growth over rapid expansion is a testament to his wisdom.” v
a s weet FamiLy LegaC y:
Jim m yers’ Journey with r ita’s itaLian iC e & Frozen Custard
In the heart of Streetsboro, Ohio, a new family-owned business is not just serving up delicious frozen treats; it’s building a legacy. Jim Myers, a seasoned restaurant executive with 41 years at Burger King, alongside his wife Karen and their two adult sons, Danny and Jay, took an exciting step by becoming franchisees with Rita’s Italian Ice & Frozen Custard.
This decision has not only opened a new chapter in their professional lives but has also deepened their family bonds in ways they never imagined.
the Family business dream
For many, the idea of going into business with family can evoke mixed feelings— balancing personal relationships with professional responsibilities is no easy feat. However, the Myers family approached this venture with a clear vision: to create something meaningful together. They chose Rita’s because of its strong brand legacy and proven systems, which they believe provide a solid foundation for building a successful family business.
Jim saw this as an opportunity to not only serve delicious treats but also to establish a legacy for his family—one rooted in community and shared experiences. Each family member has taken on a distinct role that plays to their strengths. Jim and Karen focus on the financial aspects, ensuring the operation runs smoothly. Danny is diving into operations and team management, while Jay handles social media and IT needs. This division of labor allows each member to contribute to the business’ success as well as grow individually.
transforming the community
Their journey began with a crucial decision: choosing the right location for their Rita’s Italian Ice franchise. The building they found in Streetsboro had been vacant for nearly two decades. Rather than seeing it as a drawback, the Myers family viewed it as an opportunity with the potential to transform into something special.
The transformation of the neglected
diligently to create a space that invites customers in, featuring a drive-through for added convenience to ensure that people could enjoy their treats year-round.
As the shop quickly became a beloved spot in the community, the Myers family has also focused on providing job opportunities as hiring local residents is a significant part of their mission.
communicating, learning and growing together
Throughout their first year of operation, the Myers family has embraced a culture of continuous learning. Drawing from
Jim’s extensive experience in the restaurant industry and supported by Rita’s 40+ years of brand legacy, they have implemented strategic systems and processes that align with the franchise’s proven support structure, ensuring their success.
Monthly P&L meetings keep them informed about the financial health of the business, while technology tools like Home Base help manage staffing efficiently. Rita’s provides resources and training that empower franchisees to drive growth, allowing the Myers family to focus on delivering quality products and exceptional service.
Their investments in these systems have enabled them to streamline operations and
maintain high standards. However, the real key to their success is their commitment to one another as a family—showcased by celebrating victories together and learning from setbacks. Running a family business isn’t without its challenges.
The Myers family emphasizes the importance of communication and setting clear expectations to navigate these hurdles effectively. They have established an open line of communication to discuss business progress, address concerns, and celebrate achievements. This practice not only helps them stay aligned professionally but also reinforces their family bond.
a legacy for Future generations
As the Myers family looks toward the future, they are already planning for expansion, with aspirations to open more Rita’s locations in the surrounding area. Jim envisions a scenario where he and Karen can eventually pass the business down to Danny and Jay.
In preparing for this eventual transition, Jim and Karen prioritize teaching their sons about every aspect of running the business. This is about more than just profits – they are instilling values and principles that will guide Jay and Danny throughout their lives.
Words of Wisdom for aspiring Family Franchisees
Reflecting on their journey, Jim has valuable advice for those considering entering the world of family business.
“Embrace your family dynamics and set clear roles from the start. Open communication is key,” he emphasizes. “And don’t shy away from challenges; they can often bring you closer together.”
The Myers family's journey with Rita’s Italian Ice & Frozen Custard is not just a story about business success but a story about the power of family, collaboration, and shared dreams. As they scoop up treats and create joyful moments for their community, they are building a legacy that will last for generations though this sweet adventure that is just beginning. v
Fast CasuaL r estaurant m arket e xpe C ted to g row By $302.5 BiLLion
Not all fast casual franchises are the same - what to look for when vetting franchise opportunities.
While casual restaurants like Red Lobster, Denny’s and TGI Friday’s are closing doors and fast-food restaurants are receiving pushback due to high prices, the fast casual market is still booming and offering excellent franchise opportunities. In fact, the global fast casual restaurants market size is estimated to grow by $302.5 billion from 2024 to 2028, according to Technavio.
With so much potential, people considering a franchise really need to do their research. Not all franchises provide the same level of support to set franchisees up for success. The team at Ori’Zaba’s Scratch Mexican Grill, a growing fast casual franchise, shared some insight into what
people should look for before jumping into franchise opportunity.
before making a selection do the homework
Complete Documentation of the Onboarding Process: Purchasing a franchise has many steps. Be sure the opportunity and expectations are clearly documented before the process begins. Ori’Zaba’s knows how critical this early exploration step is, and uses an eight-step process which is clearly outlined on their franchise website OriZabasFranchising. com:
1. Form Completion: Complete the online form to get more information about the industry and what sets the opportunity apart from others in the industry.
2. Introduction Call: 15-minute call to answer questions and establish qualifications.
3. Exploratory Call: An hour-long call where both parties learn more about each other and go over the process.
4. Candidate Profile: Create a profile and receive the Franchise Disclosure Document (FDD) and application.
5. Schedule FDD Review: Candidates talk to a franchise sales manager to get more information on territories, financials, etc.
6. Discovery Day: Visit corporate restaurant and meet the franchise leadership, experience the product.
7. Franchise Agreements: Once it is determined that it is a good fit for both parties, the franchise agreement is created.
8. Become a Franchisee: After the agreement is signed, the process begins to establish the location(s) and train the new franchisee.
clearly understand franchisor assistance role
Initial and Ongoing Support: See what level of support the organization gives to franchisees in terms of:
• Site selection
• Launch phase
• Construction buildout
• 6 week in-restaurant training for 2 Managers
• Operations tasks
• New store opening
• Marketing
• Onsite training support
“When exploring various franchise opportunities in the fast-casual market, be sure to ask for documentation about the level of support the organization gives franchisees, including financial modeling, build-out support, team training and other critical success factors,” explained Franchise Sales Manager Maria Maciel.
“It is one thing for a salesperson to say the company will support franchisees all the way through the process, and it is
totally different for them to have actual documentation on how they support the success of each and every restaurant.”
Diversity and
Inclusion:
Today’s franchise market is very diverse, as are the owners and team members. Ori’Zaba’s prides itself on its diversity and inclusion. For example, their training materials are in both English and Spanish, the majority of their management team is female and they offer special franchise discounts to veterans.
Technology: Be sure to ask about the technology being used. To meet market demand, Ori’Zaba’s vetted and integrated dozens of different tech solutions. Nearly every software solution in place was chosen because of its multipurpose efficiency and powerful integration into virtually every business-critical daily activity. These are all in place and ready for the franchisee to lean on from day one. This leaves no guesswork or wasted time for the franchisee. They can focus on growing the business, not reinventing the technology wheel.
Menu to Attract Repeat Customers: People get bored with the same old menu that doesn’t change. Successful fast casual restaurants offer specials to keep people excited about coming back over and over again.
Staying true to their mission of offering fresh authentic old world Mexican cuisine, Ori’Zaba’s Scratch Mexican Grill keeps the menu fresh by offering seasonal menu items like agua frescas and other specialty items which also help increase the guest check average for franchisees. Of course,
about ori’Zaba’s:
Ori’Zaba’s Scratch Mexican Grill is a fastcasual Mexican restaurant chain whose mission is to feed the soul of every guest with old world Mexican flavors, made every day with care in their scratch kitchens, with the finest, freshest ingredients. Originating in Las Vegas in 2001, Ori’Zaba’s multiple locations can now be found in Nevada and is currently expanding into Michigan, Texas and throughout the United States.
To learn more, visit OriZabasFranchising.com.
new products and promotions require team training, and Ori’Zaba’s provides robust training videos, product orders templates and more to ensure any new feature is operationalized effectively.
Promotions and Loyalty Programs: Customers love a good promotion and a great loyalty program. In addition to new seasonal menu items, Ori’Zaba’s offers Kids Eat Free Sundays, value priced menu items, Magico Mondays (surprise weekly in-app rewards) and the Ori’Zaba’s ZIP Rewards app.
Ori’Zaba’s Franchise Business Partner Mayela Masoli explained, “Magico Mondays offers customers exclusive menu deals starting as low as $1 and rotating discounts that are delivered instantly in the free Ori'Zaba's Zip Rewards app. Our customers love the value that Magico Mondays deliver, along with the fact that these specials change every quarter. From a franchisee perspective, these specials help increase traffic, bring in new customers and promote greater brand loyalty from repeat customers. These folks get the opportunity to try new things, which increases their check average on future visits.”
Delivery and Catering Options: A location’s performance can be boosted dramatically through incremental sales channels such as delivery and catering. This revenue stream should be fully explored before purchasing a franchise. Ori’Zaba’s leverages all sales channels, to allow people to buy and dine as they prefer.
The bottom line is before purchasing a franchise, entrepreneurs should do their due diligence and make sure everything is clearly documented. v
m ore than Just a Campaign: h ow Fii z d rinks m ode L s e xempL ary Community e ngagement and g rowth o pportunities
Not all fast casual franchises are the same - what to look for when vetting franchise opportunities.
FiiZ Drinks is showing us how brand partnerships, community outreach and LTO pairings are supposed to be done. The fun and fizzy Utahbased specialty soda shop, which recently celebrated its 10th anniversary in June, has led by example with a series of outside-thebox, impactful partnerships. These remarkable campaigns have propelled brand awareness and franchise development while spreading a bit of brightness in the communities their franchisees operate
The Summer 2024 announcement of FiiZ Drinks’ partnership with Red Bull marks a strategic, significant milestone for the soda franchise, combining its expertise in crafting drinks by design with Red Bull’s iconic energy and flavor profile. Through this partnership, which was unveiled at the start of this summer, FiiZ will be offering exciting beverages featuring Red Bull at all 70 locations nationwide. According to Statista, the global popularity of energy drinks has surged in recent years, driven by a growing consumer demand for functional beverages that provide energy and focus. By incorporating Red Bull’s renowned energy boost and unique flavors into its offerings, FiiZ Drinks demonstrates its commitment to consumer preferences, industry trends, and innovation, an important edge for any franchisor to possess. With a plethora of drink options always being enhanced to keep up with the times, FiiZ ensures that customers can always find the perfect beverage for any occasion.
With a commitment to delighting customers and staying ahead of trends, FiiZ Drinks is excited to partner with Red Bull and showcase an exhilarating range of beverages. Each creation promises a unique fusion of tastes and embodies the strengths of both brands— blending the energy of Red Bull with the playful and optimistic nature of FiiZ Drinks.
The brand has also shown its dedication to the community giveback through its latest cause-marketing initiative, partnering with Make-A-Wish Utah to bring joy and hope to children facing critical illness.
From September 1st to September 30th, FiiZ Drinks ran a special campaign encouraging guests to round up their purchases, with all additional funds going directly to support Make-A-Wish’s mission of granting life-changing wishes for children diagnosed
with critical illnesses. One such child is Lachlan, an energetic and adventurous 8-year-old from Utah with a passion for Ninjago and Disney. Diagnosed with leukemia last September, Lachlan has spent the past year bravely battling severe complications. Despite the setbacks, his remarkable progress in recovery has inspired everyone around him. As part of his wish, Lachlan looks forward to celebrating his progress with his family during a trip to Walt Disney World. To honor Lachlan and all of the brave
Lachlan’s Wish Maker, created by Lachlan himself. This delightful blend of Sprite, Raspberry, Blue Raspberry, Whip Cream, and Yellow Star Sprinkles was featured in all FiiZ locations throughout September, and 100 percent of sales were donated back to the respective local Make-A-Wish chapter in each FiiZ market. A wish, like Lachlan’s, gives children renewed energy and strength, brings families closer together, and unites communities. The partnership between FiiZ Drinks and Make-A-Wish Utah offers customers an exciting opportunity to make a direct impact on bringing the life-changing power of a wish to children in their communities.
“ From September 1st to September 30th, FiiZ Drinks ran a special campaign encouraging guests to round up their purchases, with all additional funds going directly to support Make-A-Wish’s mission of granting life-changing wishes for children diagnosed with critical illnesses.”
invest in a cause-marketing campaign, few put the same amount of thought, time, and effort into changing lives on an individual and regional level.
A key part of building the momentum for franchise development is to always bring fun, unique LTOs to the table for all to enjoy. FiiZ Drinks is thrilled to unveil its seasonal “Fall for the Taste of FiiZ” and “FiiZ Frights,” limited-time pumpkin and Halloween-themed special beverages designed to celebrate the flavors of autumn and spooky season. These exclusive offerings feature unique, festive flavors and fun presentations to add a touch of Halloween magic and Fall weather to your favorite drinks. The team is also working on a robust promotional offering for 2025, that will keep FiiZ Fans coming back for more.
Not only has the brand carried out several beautifully crafted beverage campaigns, but they recently appointed franchise titan Scott Ball to steer the ship as company President. This key addition to the leadership team marks a new era in the brand’s journey as FiiZ looks to continue its innovation and growth as it enters its second decade of operation. Ball joins a talented team that is hard at work on a renewed vision and strategy that will strengthen its current franchise network while also bringing the fun and fresh FiiZ experience to new communities across the country. Between intentional brand partnerships, engaging cause-marketing initiatives, creative and relevant seasonal LTO offerings and a strengthened leadership team, FiiZ Drinks is poised to continue its rapid growth, making a splash in the beverage industry as well as the communities they serve. v
Lachlan
three d eC ades o F Layne’s:
Ce Le Brating o ur e ntry to JanesviLLe, w is Consin and w hat’s n ext on the h orizon
It started with an act of neighborly kindness. Three decades later and 1,000 miles away, we celebrated a major milestone with the opening of our newest restaurant in Janesville.
When I stopped to clean up some flower beds on my lunch break nearly 30 years ago, I didn’t think much of it. I was stopping into Layne’s Chicken Fingers, which at the time was a small local spot, for lunch — a regular habit of mine — and thought I’d help out a neighbor. But Mike Layne noticed, thought I could be a good addition to the restaurant and brought me on. Fast forward three decades — it’s May 2024 and I’m in Janesville, Wisconsin, for the opening of Layne’s 17th restaurant.
It was surreal. From working side by side with Mike in my early days to acquiring full ownership, beginning to expand to additional restaurants and eventually entering the franchise space, Layne’s has certainly grown into more than I ever imagined. I knew we had something special with our chicken fingers and housemade sauces, but seeing the expansion across multiple states is something I never dreamed would happen. I figured we might open a few extra restaurants and maybe make our way to Houston, but not all the way to Wisconsin.
In Janesville, I felt an overwhelming sense of pride thinking of how much hard work has gone into this growth. When I partnered with our incredible team to pursue franchising, I knew we were taking a big step, but I’m not sure I realized just how big of a step it would be. And maybe that’s the beauty of it — I didn’t set out to build a national brand.
When Layne’s began growing, I was most interested in bringing good food and a welcoming atmosphere to guests who love
concepts like ours and entrepreneurs who want to bring something a little different to their communities. Over 1,000 miles away, our great food, better service and guestfocused model resonates.
Even as we grow, our restaurants still feel like home. In Janesville, the atmosphere the team creates in the restaurant feels just like the one our guests experience in College Station. The restaurant itself is similar, but not identical. The personality of Janesville is felt in the restaurant and its design, and it’s incredible to see that vision come to life.
Janesville is part of a larger story for Layne’s. We’re Soon to be FamousTM, we like to say, and we’re well on our way. In addition to 17 open restaurants, we have another 209 sold — about two dozen of which are already in development. The growth didn’t happen overnight, but building up Layne’s infrastructure to support this growth, all while staying true to ourselves, has built us a bright future.
We haven’t lost what made us famous, at least in College Station, to begin with. The love and care that goes into every chicken tender, sauce, piece of toast and milkshake is easy to feel. Fortunately, for everyone throughout the system, the emphasis
remains on the culture and experience. Our units sold, revenue and guest count are all great, but this is about so much more than the numbers. Each franchisee that joins the system comes to us with a goal of creating a place that feels like home for their community. They have the same mission I did decades ago when I jumped in to help Mike out.
As we continue to grow, I’m confident we’ll keep that small-town charm that makes Layne’s what it is. No matter how many restaurants we open, I know that every Layne’s location will feel like home for our guests. And that’s really what matters most to me.
The Janesville opening was a milestone for us, but it’s only the beginning. Standing there in Wisconsin, watching the first customers walk through the door, I realized that we’re just getting started. There’s so much more potential ahead of us, and it’s exciting to think about where Layne’s will be in the next few years.
I’m grateful for the journey so far, for the franchisees who’ve joined us, for the team that’s helped Layne’s grow into what it is today and, most of all, for the guests who keep coming back. I’ve always said that Layne’s is about more than just chicken
“ We haven’t lost what made us famous, at least in College Station, to begin with. The love and care that goes into every chicken tender, sauce, piece of toast and milkshake is easy to feel. Fortunately, for everyone throughout the system, the emphasis remains on the culture and experience.”
— it’s about creating a place where people feel welcome. Seeing people come back to Layne’s when they’re visiting College Station for a football game or remembering the couple who got married at Layne’s reminds me what a special thing we have here. And as long as we keep that heart at the center of what we do, I have no doubt that Layne’s will continue to reach new heights.
While we might be on the path to becoming Soon to be FamousTM, what matters most to me is what Layne’s stands for, regardless of how big we get. The College Station community has welcomed Layne’s with open arms for 30 years now, and I can’t wait to see what the next 30 bring as we continue to find our place in other communities across the country. v
d istri C t taCo Ce Le Brates 15 y ears o F
FL avor: h ow authenti C ity Founded and Fue Led this y u C atán- B orn Fran C hise
It's incredible to think that what began as two neighbors sharing homemade chips, salsa, and guacamole could evolve into something much larger. I never imagined that a small food cart in Rosslyn, Virginia, would spark a journey that would lead us to where we are today—17 thriving District Taco locations and counting.
Now here we are, celebrating our 15th anniversary of being in business – one thing has remained the same, our dedication to authenticity. In fact, to commemorate our celebration, I embarked
on a trip to the Yucatán along with my team to reflect on our journey in the place where it all started. We filmed a documentary detailing an intimate look at the inspiration behind the brand and the special trip. Our visit to the Yucatán wasn’t just a return to where it all began; it was a reaffirmation of our commitment to bringing authentic flavors from my home on the Yucatán Peninsula to District Taco. As we grow, we will always remain true to our roots so that more people can enjoy the flavors my family has passed down for generations.
2024 has been a gratifying year for us as we continue to make waves with new openings, honorary accolades and an all-star leadership team. District Taco
entered numerous markets this year, with new locations opening in Norfolk, VA and Wayne, NJ, two more New Jersey openings slated for this fall, and Orlando, FL locations on the horizon to open in Q1 of 2025. With 17 locations across the East Coast the brand has become a fan favorite in the communities it serves.
Another point of focus was to expand our leadership team as we enter this new era of franchise development. Victoria Stratton joined as Director of Design, while John Deacon took on the role of Director of Real Estate Development. Their combined expertise and fresh perspectives will be instrumental in driving our growth and innovation going into 2025. We’re thrilled to already be seeing Victoria and John's
impact. Together, they have significantly strengthened our expansion capabilities. Their contributions have proven instrumental in offering our franchisees best-in-class support to open new stores. Perhaps my greatest accomplishment this year was when we were graciously awarded Minority-Owned Business of the Year by the American Business Awards®, affirming and recognizing our commitment to excellence, diversity, and community involvement. This accolade is a significant achievement for us as we continue to champion inclusivity and create opportunities for our communities and employees. Additionally, QSR listed us as 1 of 9 “franchisors to watch,” further affirming our new era of growth. We were
“ We meticulously source our produce and ingredients and work with partners to deliver the rich flavors of Mexico to the East Coast. Our mission is and will always be to serve quality –Yucatán style – Mexican food that is fresh, simple, and healthful, with a fully customizable menu.”
also fortunate enough to be recognized as the best Mexican food in Virginia by LoveFood.com, a testament to the consistent quality, authenticity and guest satisfaction that we work so hard to sustain.
Most recently, I was honored with The Outstanding Americans by Choice award which commended me for professional achievements and dedication to this country. Historically, this honor has been given to many well-known public figures such as chef Lorena Garcia, MLB legends Fernando Valenzuela and Mariano Rivera, entertainers such as Thalia, and other distinguished naturalized Americans since the award’s 2006 inception.
Our mission is to preserve and celebrate the bold, vibrant flavors and traditional
cooking techniques of the Yucatán Peninsula. This means never settling and always finding ways to improve. We focus on providing dishes that are always prepared traditionally with the freshest ingredients in mind so that people can feel like they’re sharing a meal at my dining table with my family. We meticulously source our produce and ingredients and work with partners to deliver the rich flavors of Mexico to the East Coast. Our mission is and will always be to serve quality – Yucatán style – Mexican food that is fresh, simple, and healthful, with a fully customizable menu. We’re looking forward to the next 15 and will spend the time delivering exceptional Mexican cuisine and outstanding community service to people everywhere. v
e ast Coast w ings + g riLL d e Livers 500 Care paC kages to h urri C anes tri C ken n orth Caro Lina FamiLies
As hurricane Helene tore through North Carolina, it left devastation in its wake. The storm ravaged homes, destroyed vital infrastructure, and left thousands of families displaced and struggling. In the wake of such destruction, communities across the state were left grappling with the aftermath—trees toppled, power lines down, and entire neighborhoods flooded.
Western North Carolina, in particular, bore the brunt of the storm, with Asheville and surrounding areas severely impacted as well. With homes and businesses underwater, the recovery seemed daunting. But in times of crisis, the spirit of the community shined through.
For East Coast Wings + Grill (ECW+G), a brand deeply rooted in North Carolina, the devastation hit close to home. The
leadership team and its network of franchisees felt compelled to help their neighbors. When the news of the damage in Asheville reached the ECW+G family, they knew they had to take action.
As CEO and founder Sam Ballas put it, “Our hearts, like many, are broken by the devastation in Asheville. It hits a little different knowing our neighboring community is suffering. We knew we had to do something, anything, to help. Hopefully, our care packages and donations bring a little bit of comfort to our family and friends in western North Carolina. It’s going to be a long road to rebuild, but we’ll be there every step of the way.”
The company immediately mobilized its team to lend a hand, understanding the importance of community in times like these. Longtime franchisees, Brent and Sherry Weaver, who have been part of the East Coast Wings + Grill family for 20 years, stepped up to lead the initiative. The couple immediately jumped into action, organizing a donation drive at all three
of their Winston-Salem area locations. In addition to the items they received from their guests, (including everything from food, diapers, gas, cans, clothes, hygiene supplies, many cases of water), the ECW+G franchise support team packed care packages that were delivered with the help of Emission Air ministry and 865 Transporting. The care packages were designed to meet immediate needs. Each one contained essential items such as socks, can openers, hand sanitizer, deodorant, other toiletries and personal notes of encouragement, along with diapers and necessities for the youngest and oldest impacted by the storm.
The team also reached out to their partners – Dole, ConAgra, Diversified Foods, Keurig Dr. Pepper, PacTiv., JTM Food Group, Piantedosi and Mrs. T’s Pierogies – who were happy to add food donations to the cause. These packages were not only to lend some aid but to serve as a reminder to the families who received them that they weren’t alone.
“It was about more than just the essentials,” said Ballas. “We wanted to bring some small comforts during an incredibly tough time. People have lost so much, and while
these care packages can’t rebuild homes, they can offer a glimmer of hope.”
The Weavers’ journey was a testament to the company’s long-standing commitment to service and community involvement.
Having been with ECW+G for two decades, the couple has built more than just a business—they have become integral members of the communities they served.
“We’ve been a part of East Coast Wings + Grill for 20 years, and this is more than just a job to us—it’s a family,” the Weavers said. “When we saw what was happening in Asheville, we didn’t think twice. These are our neighbors, and we’re committed to doing whatever we can to help them get through this.”
For East Coast Wings + Grill, this is not the first time the company has stepped up with community giveback. Over the years, the brand has been involved in numerous charitable efforts, from food drives to disaster relief. Most recently, ECW+G participated in a Breast Cancer Awareness giveback, donating $1 per
“Pink Ribbon” drink ordered to the Breast Cancer Research Foundation. But this particular effort hit especially close to home, given the brand’s North Carolina roots. The company’s leadership, staff, and franchisees view their role not just as business operators but as community builders.
“The recovery is going to take time,” Ballas said. “But it’s moments like these that remind us of the power of community. We’re proud to be part of the effort to help rebuild and support our neighbors in western North Carolina. This is what being part of a local business is all about—being there for your community when it needs you the most.”
Through their efforts, East Coast Wings + Grill demonstrated that the heart of a business extends far beyond its doors. In the face of tragedy, they stood shoulder to shoulder with their community, showing that, for them, their business is about more than just food. v
