Business Franchise Australia and New Zealand May/June 2022

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focus feature: OPTUS

Now’s the time to make a difference Across the country, Optus Business Partners provide support in challenging times for Businesses.

At Optus we’re committed to helping every Australian business have the confidence to say yes more often. Built to provide support to businesses, our Optus Business Centres offer tailored assistance and solutions to help businesses make sound decisions. We want to support our business customers though technology based applications, allowing them to meet and exceed their business goals. We sat down with Linton Parker, Managing Director Optus Business Centre Surf Coast & Vic Regional West, to understand how the pandemic has affected small business, and how they’re bouncing back. The pandemic has taught us that in life, and business, we never really know what’s around 50 business franchise MAGAZINE

an Optus Business Centre “Aspartner, we understand the nuances of telco solutions. The way we differentiate is we can sit there, with a customer, and discuss solutions. We’re the communication experts.

the corner. This stark realisation comes after both worlds - life and business – were forced to stand still, and the subsequent interruption for businesses has forced a rethink, as leaders recharge and roar to life. Some customers are optimistic about how businesses are bouncing back after Covid. 12 months ago businesses were hesitant about long term contracts, with no certainty of returning to ‘normal’ trading, a lack of optimism about growth, business, plans, the future. Businesses might share some common ground, but none have identical needs when it comes to technology


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