Business Franchise Aus & NZ - Sep/Oct 2015 by CGB Publishing

T h e

m a g a z i n e

f o r

f r a n c h i s e e s VOL 09 ISSUE 06 sept/oct 2015

AUSTRALIA and NEW ZEALAND

V.I.P.

quality nailed

Business etiquette: Does it still exist?

Spring Clean

your home & business LATEST NEWS

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busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

From the

Editor BUSINESS FRANCHISE AUSTRALIA and new zealand VOLUME 9 ISSUE 6, SEPTEMBER / OCTOBER 2015

Each issue of Business Franchise Australia and New Zealand magazine is designed and structured to include specific topics relevant to current trends or interests and this issue we focus on building and maintenance franchise systems. Our front cover features V.I.P. Home Services Fencing & Home Maintenance. Officially launching the franchise system on 14th September, Warren Smith and Vea Johnston join the V.I.P. Home Services family as National Franchisors and bring over 28 years of collective franchise experience to this new franchise offering. Within the feature, starting on page 39, we have a wide assortment of expert advice articles and showcase a few of the current franchise systems working within this industry. Entitled ‘Spring Clean your Home and Business’ we delve deeper into the Australian love affair with our homes and businesses.

The Franchise Council of Australia (FCA) is the peak body for the $144 billion franchise sector in Australia, representing franchisees, franchisors and service providers to the sector. They have been working collaboratively with the Federal Government, including meeting with Federal Small Business Minister Bruce Billson, to ensure there are no negative impacts on franchising from the Federal Government’s proposed extension of unfair contracts legislation to small business. You can read more from the FCA regarding this on page 12, and on the same subject is an expert advice article on page 18 written by Raynia Theodore from MST Lawyers who says that franchisees stand to benefit from the new Unfair Contract Terms protections. Westpac advise you that as a franchisee, you are not alone. On page 68, Steve Seddon invites you to look at the big picture and invest time to work on your franchise. So enjoy our expert advice articles and have a look at the numerous franchise systems profiled and featured throughout the magazine. Who knows? Maybe one of them will be the perfect fit for you! Enjoy the read! Joanne Tuffy Editor

publisher: Colin Bradbury. colin@cgbpublishing.com EDITOR: Joanne Tuffy. editor@cgbpublishing.com.au SALES DIRECTOR: Vikki Bradbury. vikki@cgbpublishing.com SALES & marketing manager: Kathleen Lennox. kathleen@cgbpublishing.com.au SALES executive - Features: Christelle Rowley. support@cgbpublishing.com.au PRODUCTION: production@cgbpublishing.com.au ACCOUNTS: Renee Gould. accounts@cgbpublishing.com.au DESIGN: Jejak Graphics (03) 8790 8006 COVER IMAGE: V.I.P. Home Services Fencing & home Maintenance TO SUBSCRIBE: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au

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The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia and New Zealand 3

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

Contents september / october 2015

Cover Story: Quality Nailed

V.I.P. Home Services Fencing & Home Maintenance

Business Etiquette: Does it still exist?

Peter Buckingham, Spectrum Analyisis

Spring Clean Your Home & Business

In Every Issue

On the Cover

Profiles

Whatâ&#x20AC;&#x2122;s New!

Announcements from the industry

16 Ayers Rock Resort

FCA Working to ensure certainty in Franchise Contracts

48 Tile Rescue

FANZ News

Warren Wilmot, Franchise Council of Australia

76 Franchising Expo

Franchise Association of New Zealand

Feature News

Snapshots

Feature article: Spring Clean your Home & Business

50 Scrooz

Behind the Headlines Jason Gehrke, Franchise Advisory Centre

52 V.I.P. Home Services

Professional Services Listings

66 Jimâ&#x20AC;&#x2122;s Concrete Cutting

Listings

78 Marsh & Maher

A-Z Directory

Franchisor in Depth

88 4 Business Franchise Australia and New Zealand

Appliance Tagging Services

The Drug Detection Agency

18 Franchisees stand to benefit from new

Unfair Contract Terms Protections Raynia Theodore, MST Lawyers

28 Maximise Productivity and Profit

Jessie Caudry, FC Business Solutions

32 Opening up the Channels

Joe Papadatos, Icon Visual Marketing

54 Get more out of business by Attracting,

Expert Advice

also in this issue: 9D Action Cinemas........................................ 87, 98

Battery World.....................................................31, 98 Bucking Bull................................................................ 98

Burger Urge................................................................. 98 City Farmers Dogwash. ...................................... 99 Clark Rubber. .................................................... 78, 99 Clean Green Strata. ....................................... 57, 99 Crema Espresso...................................................... 99 Cutshop NZ........................................................ 53, 99 Domino’s Pizza.............................................. 35, 100 Dream Doors........................................................... 100

Selling & Wowing Customers

Fasta Pasta............................................................... 100

Tania Allen, Vision Alliance

Fastway Couriers....................................... IFC, 100 FC Business Solutions. ....................................... 15

68 Working on your business: You are not alone!

Steve Seddon, Westpac

Fitness Enhancement Personal Training..........................................................................101 FRANdata..................................................................... 71

80 Social Media: Managing your Legal Risk

GroutPro............................................................ 45, 101

Hairhouse Warehouse........................ OBC, 101

Kate Gordon, M+K Lawyers

Jejak Graphics........................................................ 108

Mal Bartlett, National Measurement Institute

Jim’s Antennas........................................................101

88 Does your Franchise Measure Up?

Jim’s Pool Care...................................................... 102 Jump! Swim School........................................... 102 Just Cuts. ................................................................... 102

Have your say

Just Lashes.............................................................. 102 La Porchetta. .................................................. 75, 103 Local Appliance Rentals.................................. 103

How to Franchise Simply

Luxaflex Window Fashions................... 53, 103

Peter Fiasco

Mend A Bath International Australia............................................................... 67, 103 National Franchise Insurance Brokers..... 21 Primal Pantry. .......................................................... 104 Redcat................................................................................ 1

Franchisee in Action

Retail Zoo......................................................................... 2

Seven Seas Seafood Café............................. 105

La Porchetta

Seal-A-Fridge. ................................................. 51, 104 ShopInsurance.com.au....................................... 25 Skewerz Kebabz................................................... 105 Smoothie Factory................................................. 105 Snooze..............................................................IBC, 105

Cashflow It

Poolwerx

Spray Pave Australia.......................................... 105

Focus Features

The Drug Detection Agency................ 33, 106

The Sporting Globe............................................ 106

Thermawood.................................................. 65, 106

Thexton Armstrong.....................................91, 106 Vodafone Australia................................................107 Xpresso Mobile Café...........................................107

what’snew! Roll Out the Red Carpet

Bygone times at Muffin Break

Muffin Break reach yet another milestone - the opening of their 200th store! The newest store is located at the Entertainment Quarter at Moore Park, Sydney. This momentous occasion is just another addition to Muffin Break’s long list of achievements over their 26 year history. Muffin Break launched in 1989 and was the first systematic franchise network to pioneer freshly-baked products on-site and offer national quality espresso coffee. Over the following decade Muffin Breaks have been launched worldwide, with more than 280 stores across Australia, New Zealand, India and United Kingdom. With the majority of franchises located in Australia there have been some significant moments throughout their history, such as launching the gluten free range, offering the first freshly-baked gluten-free product in a national franchise, Muffin Break was also the first national café not to charge for soy. As Australian franchise leaders Muffin Break has contributed to the education of the future of the franchising industry, launching accredited in-house training programs which see qualified Muffin Break consultants achieve Certificate IV in Training and Assessment and Certificate III in Hospitality and implementing an E-Learning communication portal for online training. Muffin Break is also partnered with the not-for-profit organisation Good Beginnings, who build better outcomes for children and their families in vulnerable communities as well as hosting Cookie Creation Workshops during the school holidays at selected Muffin Breaks all year round. There is also one last notable mention and contribution to the history of Muffin Break - one very talented franchisee went down in the books, the Guinness World Record books, for the most number of cappuccinos made in an hour in 2010.

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The stroke of midnight could prove profitable for Melbourne wannabe entrepreneurs with an Australian first hitting the southern State. Unveiled at the Melbourne Franchise and Business Expo before hundreds of ticket holders, was a purpose built Cinderella™ carriage, believed to be the only one of its kind in the Southern Hemisphere. Alena Kouzmenkov, the woman behind the $200,000 fairy tale, said the limousine – currently cruising the Gold Coast tourist strip – was in hot demand. “Women are raised on stories of Cinderella and fairytale weddings,” said Ms Kouzmenkov, who launched the carriage in Queensland six months ago. “Melbourne brides are repeatedly begging us to deliver them to their weddings, but until now we haven’t been able to grant that wish.” Ms Kouzmenkov, who’s entrepreneurial journey over the past 11 years included a multi-million dollar global fast food franchise, said the five-ton car was Australia’s version of the Pope Mobile. The carriage, which was inspired by the famous Queen Elizabeth’s ‘Britannica’ coach, is made of steel and is safer than your normal car, claimed Ms Kouzmenkov “While the carriage doesn’t have the bullet-proof glass, it has a large screen TV, full bar facilities and rich red velvet seating for six fairy tale seekers. It may sound a little kitsch but the response would say otherwise, onlookers – both motorists and pedestrians alike – are constantly taking photos, smiling and waving whenever the chariot takes to the streets.” she said. Weddings alone are a $4.32 billion industry in Australia, as suggests latest research. “So, the business potential is massive”, said Ms Kouzmenkov. “There are no other cars like Cinderella™ which means no competition. “Apart from weddings,” said Ms Kouzmenkov, “we are also servicing school formals, corporate functions, kids birthdays, and any kind of special events. I look forward to making dreams come true – both for those that hire the car, and those that take advantage of this business opportunity.”

Pole Princess is one of the largest Pole Dancing Studios in Australia Creator & founder Anastacia Snelleksz’s passion for small business ownership has established eight successful studios and counting; her integrity as a business owner has made her a role model within the industry. Constantly inspired by the confidence her brand brings to like-minded professional women who use the studios for fitness, Pole Princess is in the business of empowering performance art. A boutique style health and fitness studio with the emphasis on a fun, friendly, motivating, supportive and caring environment where everyone is treated like a superstar, in their own right. Pole Princess is honoured to be hosting the most talked about event in the Victorian Pole Dancers Calendar – Miss Pole Dance Victoria, currently in its 11th year running.

Three years ago, Pole Princess was invited to

host this prestigious event and since then, has sold out to crowds of over 1000 people.

This year, Pole Princess has a record number

of participants competing for the title of Miss Pole Dance Victoria – 10 competitors from eight different studios throughout Melbourne. The record number of participants this year is a direct result of the training of the brand.

Franchise brands featured at NFC15 Each year at NFC, leading franchise brands provide case studies and share their experiences in concurrent and workshop sessions. NFC15 program brands including: Gutter Vac; Inspirations Paint Store (Holdings) Ltd; Car Care; LJ Hooker; McDonald’s Australia Ltd; Hire A Hubby; Snap-on Tools; helloworld and Mad Mex. The 2015 National Franchise Convention promises to be the meeting place for inspiration, motivation and thought leadership on all things franchising. NFC15 will feature keynote addresses from speakers including: • Steve Sargent, CEO of Australia/NZ for General Electrics • Andrew Demetriou, former CEO of the Australian Football League • David Allen, President Australia and New Zealand, Pandora Jewellery

• Scott Boocock, inventor and founder of HEGS • Alisa Camplin OAM, 2002 Winter Olympic gold medallist In addition to the keynote line-up, NFC15 will feature: • Concurrent panel sessions featuring industry speakers and franchising case studies • Workshop sessions providing an in depth examination of the core issues and challenges franchisors are facing today • The Sunday Legal Symposium • CFE endorsed sessions throughout the main program • MYOB FCA Excellence in Franchising Awards Gala Dinner recognising the best and brightest in the industry. Warren Ballantyne, Founder and Managing Director of Gutter Vac and Brendan Green, CEO of Hire A Hubby, will be sharing their insights at NFC15.

Business Franchise Australia and New Zealand 7

what’snew! accommodation in the area.

Quest hits double digits in WA Quest Serviced Apartments has officially opened its 10th Western Australian property – Quest Rockingham, at 22 Flinders Lane. Quest CEO, Zed Sanjana was delighted to open the leading serviced apartment operator’s newest property in Western Australia, confident about its future success with economic growth expected to continue in Rockingham and the neighbouring Kwinana.

“Rockingham continues to show strong economic growth with eight major infrastructure developments worth $290m currently planned to transform the local area with new cafes, restaurants and parklands,” said Mr Sanjana. “Located only 200 metres from the Rockingham foreshore al fresco café and dining strip, I am extremely confident in the property’s ability to meet the consistent demands for corporate and leisure

“Western Australia is a key growth market for Quest; opening in Rockingham is the first of five property openings scheduled for the next two years. I’m thrilled to see Quest expand its presence in Western Australia by providing more accommodation choices for the booming corporate market,” he concluded. Quest Rockingham franchisees and lifelong friends – Brett Nazzari and Ian Grljusich – expressed their excitement about the new venture with Quest, having no regrets leaving behind successful careers in other industries. ‘I’m looking forward to establishing Quest Rockingham as the accommodation provider of choice in the local area. I’m also very confident in the ability of our team to deliver the high quality service and guest experience expected from Quest,” said Mr Grljusich.

QUEENSLAND MOBILE COFFEE BUSINESS SET TO TAKE ON THE COFFEE CAPITAL Even in an age of a glut of mobile food and coffee operations, the Xpresso Mobile Café has continued to grow and expand their network by concentrating on quality coffee production through their trade relationship with coffee experts, Di Bella Coffee. Xpresso Mobile Café also concentrates on ensuring the correct level of training for the network of franchise baristas.

Queensland based Xpresso Mobile Café is steadily taking over the mobile coffee market nationally, with the launch this week of the first Melbourne franchise and plans for another five by the end of 2016. The team at Xpresso Mobile Café is under no illusions of the scale of the challenge they are undertaking by launching into the Melbourne market.

“Australians already have a high coffee IQ, however Melbourne takes it to another level,” said Jonathan Payne, Managing Director at Xpresso Mobile Café. “Our motto at Xpresso Mobile Café is that every cup that leaves one of our vans is perfect, however the room for error in Melbourne is that much smaller! We only get one shot at delivering that perfect cup. That’s it. Luckily we think we only need that one chance.”

8 Business Franchise Australia and New Zealand

With 17 current franchisees and a plan to grow to more than 23 by the end of 2015, the privately owned Xpresso Mobile Café brand has become more than a solid business offering. Xpresso Mobile Cafés focus is completely on making the best cup of coffee. The network of baristas is closely trained, including flying all candidates to Brisbane, to learn the best techniques on Di Bella Coffee’s home turf. The training is supported through an e-learning module, including extraction techniques, cupping and profiling. The first Xpresso Mobile Café in Melbourne will be taking on the Braeside region, and bringing true espresso to the light industrial suburbs ringing the city.

THE COFFEE CLUB TRAINING INITIATIVE RECOGNISED Australia’s largest home-grown café group was bestowed top honours at the prestigious 2015 QSR Media Awards after walking away with the ‘Training Initiative of the Year’ Award. The accolade was awarded in recognition of The Coffee Club’s new Learning & Development Program (L&DP) which was established as part of a system overhaul in late 2014. The winning training initiative has had a substantial impact on The Coffee Club operations and bottom-line results. The top 10 stores to complete the new training program recorded an impressive 6.7 per cent increase in transactions and 6 per cent increase in same store sales growth. The Coffee Club Group People Manager Tammy Ryder said winning the prestigious award was testament to the commitment of the team who designed, curated and implemented the program. “Anchored in our mission of Good Food, Great Service and Excellent Coffee, our development curriculum arms our

team members across all levels with the knowledge, skills and attitude to excel,” Ms Ryder said. “The new L&DP program consists of over 300 different online training modules, eight in-person classes, more than 10 hosted webinars, and a number of guides and resources - all of which are updated on a regular basis by the academy leads. “With such a significant geographical footprint, our people are intrinsic to the fabric of our franchise. It’s only by equipping our team members, from the crews on the ground to the senior leadership team in HQ, that we can foster a culture of excellence.” The Coffee Club’s award winning training initiative has been mapped to the Australian Qualifications Framework in partnership with a registered training organisation. Employees who complete certain stages of the program have the opportunity to be recognised with an accredited Certificate III, Certificate IV and Diploma of Hospitality from Performis. The Coffee Club took out the Training

Initiative of the Year title ahead of other noteworthy entrants including from Brisbane Motorway Services Pty Ltd, FedEx Express, MYOB and Pumpkin Patch.

Spend more time developing your business and less time getting the right name! Business Name Chooser is a free iOS app for iPhone and iPad that helps you check a business name with ASIC, IP Australia and domain simultaneously. When you are starting a business there are many vital activities that you have to do. Choosing the name for your business often sets the tone, form and brand for your new venture, and it’s hard to think of a logo or website look and feel before you have the name set. You don’t want to tell friends and colleagues before you have a name either firstly, it’s hard to explain without a ‘handle’ and secondly you don’t want anyone borrowing your idea! Business Name Chooser is a FREE app that helps you rapidly test various business names. Normally when you set up a

business you need to check that the name is available in the business name databases for Government registration, and company incorporation with ASIC (Australian Securities and Investments Commission), that it does not match an existing trademark already provided to another business by IP Australia, and that there is a suitable domain name available. This app takes all the hard work out of that by simultaneously checking these different databases and then confirming if the name is acceptable. If the name does clash with any existing names can will be able to choose a new name or try out some suggestions from the App.

says “I am often amazed how far people go with the development of a complete product offering before ensuring they can secure their name it’s a costly mistake.”

As an Adviser to numerous startups, Brent Jackson from Shelf Companies Australia

For more information visit www.businessnamechooser.com.au

Business Franchise Australia and New Zealand 9

cover story: V.I.P. H o m e Serv ices Fenci ng & H o m e Ma i n t enance

QUALITY NAILED We are thrilled to announce the expansion of V.I.P. Home Services to now include the new Fencing and Home Maintenance division with Warren Smith and Vea Johnston at the helm. We welcome Warren and Vea to the V.I.P. family and look forward to working with them to build the Fencing and Home Maintenance division across Australia. Initially, Warren and Vea joined V.I.P. as lawns and gardens franchisees where they ran a very successful business. From enjoying their time as V.I.P. franchisees and understanding how V.I.P. operates conversations about the Fencing and Home Maintenance division evolved and led to the establishment of the new V.I.P. Home Services division. V.I.P.’s expansion into the Fencing and Home Maintenance division was a natural progression as the services offered by the new division align perfectly with the cleaning and lawns and gardens services we already offer our customers. We are now able to expand what we can offer to customers and provide a more holistic service to meet their needs. We have built our business on our commitment to provide outstanding customer service. Knowing that Warren and Vea share our values of being passionate about having a commitment to our customers and the community, we know the new Fencing and Home Maintenance division is in safe hands.

Warren Smith recently spoke to Business Franchise magazine and shares his exciting new venture. Yourself and Vea have been involved in the franchising industry collectively for more than 28 years. Can you outline your journey during this period? We originally started with Jims Group in April 2001, as a fencing franchisee and master. In October 2002 we become the divisional franchisors for Australia and New Zealand and we were then offered the opportunity to take over the Building Maintenance division in 2003. From there we launched the new Pergolas and Painting divisions, operating those until 2005. During this time we managed to build the

Welcome Warren and Vea. Bill Vis, Founder,V.I.P. Home Services

10 Business Franchise Australia and New Zealand

four divisions collectively to 43 Master Franchisors and 300 Franchise Owners at which point we decided to lessen the load and sell the Building Maintenance, Pergolas and Painting divisions, while continuing to run the Fencing division. I also was for a short time the National Franchise Manager and both Vea and I were advisory committee members for the group as well. After becoming one of the leading divisions in the group, in 2014 we decided to sell the multi award winning division back to the Jim’s Group and took a well-earned break.

You were both fully-immersed in the Jim’s brand; after your short break, what made you approach their direct competitor, V.I.P. Home Services? Once we emerged from that rest period, we wondered what to do next. At this point, we looked at a lot of free-standing businesses as well as Franchise and Master Franchise businesses and none of them appealed to us.

“So if as they say, ‘experience is the difference’, contact us to experience the difference.”

There’s not a lot of quality ones to choose from these days. We couldn’t find anything that initially appealed so we fell back on to another passion of ours which was gardening. We’ve been avid gardeners for a long time, and we did look at starting our own freestanding business which we could easily have done. It was at that point that friends and family said ‘You’re really good at franchising and you have a lot of knowledge regarding it, why don’t you look at that again’. Thinking about it, and after a period of investigating the different franchises available, the logical conclusion was it had to be V.I.P. We approached them to take on a Lawns and Garden franchise and we were pleasantly surprised with what we saw and how they operate. So much so, that we decided to take on a Lawns and Garden business and soon we were back in touch with the buying public at the ground level. We found that we were quickly successful at winning work and regular clients and found our hobby had become our business.

What makes V.I.P. Home Services different from the others? After a short time with V.I.P. and recognising the exceptional way that V.I.P. works, we then approached them to consider us to start a new division. One thing we knew when we left our previous business was there was a heck of a lot more that could be done in order to modernise the businesses and bring it into this millennia, which we were not able to do in our previous working life. Part of our discussions with V.I.P. Home Services were to outline our vision regarding how things could be done better and also should be done and to our utter delight they were very receptive to our ideas. So much so that they offered us the National Franchisor rights for this new division which is Fencing and Home Maintenance combined. The main point of difference is their approach is very friendly. A warm, nurturing family atmosphere as at the end of the day it is a family run business with Bill and Rose and their children, whom we’ve all met. There’s a genuine warmth and we know from experience that their franchisees are nurtured and encouraged to succeed.

You officially launch the new division of V.I.P. Home Services Fencing and Home maintenance on September 14th, what will you offer? Our focus for the first 12 months is to appoint quality master franchisors, nationwide across

“The main point of difference is their approach is very friendly. A warm, nurturing family atmosphere as at the end of the day it is a family run business.” Australia, who in turn can recruit, support and train franchise owners. We are currently in talks with potential Master Franchisors and we will also be offering franchises in Melbourne immediately. The plan is that we have three franchise systems on offer: 1. A Fencing franchise 2. A Home maintenance franchise 3. A Fencing franchise owner with the option to later add in the home maintenance service and vice versa. This allows the franchisee the ability to greatly increase income and also vary their work Home maintenance will offer a large variety of services including decking, pergolas, general home maintenance and renovations. Franchisees will need some trade-orientated skills to be able to complete these home maintenance works, whereas fencing can be taught to most people. The type of person required for fencing needs basic tool aptitude as everything else can be taught but perhaps the greatest aptitude required is good, clear communication skills ideally someone with sales experience.

Upon comparison with other franchise systems and in addition to what a franchisee would expect with this type of franchise opportunity, what do you offer that makes you stand above the rest? As National Franchisors we have 28 years specific industry combined experience. Offering a dual franchise and master

franchise opportunity for less than the price of a single one there is a no fee start up grace period with reasonable flat rate ongoing fees. Financial assistance is also available. We also offer a generous and tax friendly 8-week paid comprehensive training program for Fencing and a generously sized territory that also offers franchisees regional work flexibility. Leads are allocated directly to the franchise owners for them to contact the clients directly and all money earned is theirs! No percentage fee is taken. Comprehensive user friendly cloud technology accounting and administration systems, with ongoing support means our efficient professional business systems give you back more free time. Alongside this, there’s a personalised, individual online presence with a modern and fresh look along with brand recognition since 1979.

How do people contact you if they want more information? Our website and information packs will be available from our launch date of 14th September. If somebody is interested in purchasing a master franchise or a franchise in Melbourne, they can email myself or pick up the phone and give me a call. I look forward to this next stage of our franchising journey with great enthusiasm and can’t wait to share it. For more information contact Warren on: T: 0402 898 555 E: warren.smith@vipfandhm.com.au W: www.vipfandhm.com.au

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FCA working to ensure certainty in franchise contracts Entering into a franchise contract is a significant step for a new franchisee and franchisor as they embark on what has often been termed a â&#x20AC;&#x2DC;commercial marriageâ&#x20AC;&#x2122;. A substantial investment of time, money and resources will be required from both parties too if the venture is to be a success. 12 Business Franchise Australia and New Zealand

“The Franchise Council of Australia has been working collaboratively with the Federal Government.” Warren Wilmot | Chairman Franchise Council of Australia

It’s essential then that both franchisee and franchisor can rely on the certainty of the contract they have entered into. That’s why the Franchise Council of Australia has been working collaboratively with the Federal Government, including meeting with Federal Small Business Minister Bruce Billson, with the view to ensuring there are no negative impacts on franchising from the Federal Government’s proposed extension of unfair contracts legislation to small business. Essentially, the Federal Government is committed to delivering on its election promise to introduce legislation to prohibit ‘unfair contract terms’ in ‘standard form contracts’. Though this is a complex issue with several factors, at its core, the FCA has sought to show a typical franchise agreement should not be considered a standard form contract. The FCA’s submission to the Government on the proposed legislation raises concerns that the legislation will undermine the certainty in franchising arrangements, and further inhibit small business access to finance. In the submission, the FCA has also recommended that if the legislation is enacted the franchise sector should be exempted, as we already have a comprehensive regulatory framework that includes disclosure, a mandatory 14 day period to facilitate due diligence and advice, advice certification requirements and a cooling off period. In light of this, franchise agreements should not fairly be at risk of being considered ‘standard form contracts’. At the time of writing, the proposed legislation was before the Federal Parliament. The FCA remains hopeful that the logic of its submission, and the good

“Essentially, the Federal Government is committed to delivering on its election promise to introduce legislation to prohibit ‘unfair contract terms’ in ‘standard form contracts’.” relationships the FCA enjoys with the Small Business Minister, Treasury and the ACCC, will ensure that amendments are made that preserve the integrity of the contractual regime that underpins franchising.

Regional Excellence in Franchising Awards The Franchise Council of Australia has been celebrating franchising success at the Seek Commercial FCA Regional Excellence in Franchising Awards for 2015. The Regional Excellence in Franchising Awards are a fantastic opportunity for franchise brands to showcase highperforming franchisees and celebrate those making a difference in their business, their system and their community in categories including Multi-Unit Franchisee of the Year, Field Manager of the Year and Franchisee Community Contribution and Responsibility. Once again in 2015 there was strong competition across all categories, with the awards providing entrants with a valuable opportunity to reflect on their own achievements, systems and processes as part of the submission process. “We’ve been through several awards processes as we’ve grown and the Franchise Council of Australia was the pinnacle,” said Andy Stribling, who along with his business partner Colin Webster won the QLD/NT

Multi-Unit Franchisee of the Year Award for 2015. “You really do analyse exactly what you’ve been doing based on the criteria of the awards. It’s really helped us with our business planning for the financial year ahead of us and what our strategic goals and mission is going to be,” he said. At the time of writing, awards nights had been held in Brisbane and Sydney with brands including Ella Bache, First Class Accounts, Boost Juice and Salsa’s Fresh Mex Grill, Paleo Café, PRDnationwide Real Estate, Bakers Delight, Mister Minit, Frontline Recruitment Group, Foodco and Fastway Couriers amongst those recognised so far. Awards events in Adelaide, Melbourne and Perth will be held throughout August. I would like to add my congratulations to all the winners and finalists of the Seek Commercial FCA Regional Excellence in Franchising Awards for 2015. The regional winners are now off to the MYOB FCA National Awards, which will be presented at the National Awards Night on the Gold Coast on 13 October. Along with the regional finalists, the National Awards will also provide recognition for the Australian Established and Emerging franchise systems for the year along with a host of other accolades. W: www.franchise.org.au

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fr anch ise associ at i o n o f n e w ze a l an d

NEWS

FANZ Conference 2015 – Taking Care of Business The Conference, held at the Distinction Rotorua Hotel and Conference Centre benefited from a new Platinum Partner Sponsor, MediaWorks, along with Gold Partner sponsors, Yellow and Crowe Horwath. As usual, the event could not have been as successful without the additional support from all the Silver and Bronze sponsors. Many rated it as the best FANZ conference they had attended and there were some very positive responses from first time attendees who were amazed at the welcome they received and the openness of delegates willing to discuss issues in their own systems. Following the success of last year’s conference, “Pathways to Success”, this year’s speaker line-up was based on focussing on the elements that are essential to develop a successful franchise and speakers from the USA and from both sides of the Tasman provided their unique perspectives. The conference opened with a live video link up with Melanie Bergeron, CFE, who is Chair of the USA- based international franchise, Two Men And A Truck® and the current Chair of the USA’s franchise association, the IFA. Melanie gave a stirring presentation on how their franchise developed from just one removal truck to an international brand, whilst still retaining the core principles of the original family business. This was followed by Jewli Simpson from the Franchise Relationships Institute, who made the trip across the Tasman to speak on “What Franchisees Want from their Field Support Managers”, as well as conducting workshops. Other plenary sessions included a presentation by Brendan Thompson from

Specsavers, last year’s winners of the Westpac New Zealand Franchise Awards, a panel session conducted by Simon Lord from Franchise New Zealand magazine on field support management and a very entertaining insight from the team from Mariposa Restaurant Holdings on the development of their Mexicali Fresh brand and its marriage with their recently acquired Burger Wisconsin. For the first time, this year saw a second international live link session and conference attendees had the benefit of getting the first hand information on Google’s increasing relationship with the franchise sector direct from Todd Rowe, their Managing Director for SMB Global Sales The conference ended with an energyfilled presentation by Murray Thom on his personal experiences of seeing opportunities whisper, but need absolute determination and persistence to bring them to fruition. To see what you may have missed and to give you a taste of what FANZ conferences are like, go to the FANZ website: W: www.franchiseassociation.org.nz

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FANZ Board Election Results

The result of the postal ballot for the vacant seats on the Board was announced at the Annual General Meeting that took place on the Thursday morning before the start of the Conference. • Joining the current members, Ian Robertson, New Zealand Post; Dawn Engelbrecht - Safe Kids in Daily Supervision (SKIDS); Vaughan Moss – Para Rubber New Zealand and Deirdre Watson – Deirdre Watson, Barrister, who were not required to re-stand this year were: Re-elected for a third term: • Callum Floyd - Franchize Consultants • Brad Jacobs - The Coffee Club New Board Member: • Glenn Tasker – ASB Bank Chairman and Vice Chairman for 20152016 Under the FANZ Rules, the new Board elects the Chairman and Vice Chairman at its first meeting following the AGM, which was due to take place on 19th August.

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WE ARE A FULLY INTEGRATED CONSULTANCY FIRM, SPECIALISING IN DEVELOPING, GROWING AND MARKETING FRANCHISE SYSTEMS FC Business Solutions is the only integrated consultancy focused exclusively on the franchise community. Our team of professionals has been providing specialised and expert services to franchises for many years.

System Development â&#x20AC;˘ Modelling and feasibility â&#x20AC;˘ Set up of franchise systems â&#x20AC;˘ Operational system development â&#x20AC;˘ Strategic planning â&#x20AC;˘ Coach, mentor and train franchisors in running their systems

Business Operations â&#x20AC;˘ Coaching and structured mentoring program â&#x20AC;˘ Strategic and business planning

Marketing, Communications and PR

Training Solutions

â&#x20AC;˘ Planning and implementation of marketing, communications and brand strategy

â&#x20AC;˘ Facilitation of relevant, action based training sessions aligned with national competencies

â&#x20AC;˘ Brand health checks

â&#x20AC;˘ Build learning pathways for franchisees to up-skill

â&#x20AC;˘ Multi-site ownership

â&#x20AC;˘ Local Area Marketing (LAM) plans

â&#x20AC;˘ Franchise Recruitment, programs, processes and training

â&#x20AC;˘ Issues and crisis management â&#x20AC;˘ Franchise launch strategies â&#x20AC;˘ Building brand profile

â&#x20AC;˘ Implement a multi-unit development program to grow your franchise network Our range of training programs includes: â&#x20AC;˘ Managing the Performance of Your Team

Health Check Review and assessment of: â&#x20AC;˘ Business structure and planning â&#x20AC;˘ System and operations â&#x20AC;˘ Marketing, communications and PR â&#x20AC;˘ Organisational structures and resources

HR Solutions

â&#x20AC;˘ Bullying, Harassment and Discrimination - are you Taking it Seriously?

Manuals and Documentation

â&#x20AC;˘ Developing Your Leadership Brand â&#x20AC;˘ Developing and Growing Your Franchise System â&#x20AC;˘ Structuring Your Support Team

â&#x20AC;˘ Executive recruitment

â&#x20AC;˘ Easy to read and updated Operations Manuals

â&#x20AC;˘ HR audits with ongoing HR helpdesk support

â&#x20AC;˘ Work Health and Safety Systems

â&#x20AC;˘ Staying Connected With Your Franchisees

â&#x20AC;˘ Advice on current legislative frameworks

â&#x20AC;˘ Multi-Site Franchisee Development

â&#x20AC;˘ Franchisee Recruitment and Employee Manuals

â&#x20AC;˘ Social Media Coaching

â&#x20AC;˘ Internal Head Office Department Procedure Manuals

â&#x20AC;˘ Field Support Coaching

â&#x20AC;˘ Individual personal development plans and performance appraisals

â&#x20AC;˘ Franchise Induction Programs

â&#x20AC;˘ Exit interviews

â&#x20AC;˘ Structured and interactive induction program

â&#x20AC;˘ KPI development

â&#x20AC;˘ Multi-site Ownership Manuals

â&#x20AC;˘ Managing Cultural and Generational Diversity

â&#x20AC;˘ Online Operations Manual Platform

â&#x20AC;˘ Super Coach (Train the Trainer)

ISO 9001:2008 Certification

Our management system has been certified to meet ISO 9001:2008 standards.

Quality

ISO 9001 Business Franchise Australia and New Zealand 15

PROFILE : ay ers rock r eso rt

A CONFERENCE COMPLEX

700 MILLION YEARS IN THE MAKING Ayers Rock Resort’s two unbeatable assets - its location in Australia’s iconic red centre and connection to Indigenous culture – come together in its conference complex. Since its complete redevelopment in November 2012 the Uluru Meeting Place at Ayers Rock Resort has become one of Australia’s most iconic meeting and conference destinations. Popular with large franchise conferences and smaller recognition events, the Uluru Meeting Place is located just a few kilometres from Uluru and Kata Tjuta - both places of great spiritual significance for Indigenous Australians.

THE ULTIMATE CONFERENCE EXPERIENCE Event planners can draw on a flexible menu of Indigenous activities such as dance workshops, didgeridoo performances, bush yarns and dot painting workshops. Conference programs can also be enhanced with other activities in and around the resort and within the Uluru-Kata Tjuta National Park such as camel rides, watching sunrise

and sunset over Uluru and guided walks. Second to Uluru, food and wine experiences take centre stage as part of any business event at the Uluru Meeting Place. From poolside fine dining and formal occasions to outback bbq style feasts under the outback sky, every dining experience combines local culture with inspired outback fare catering to intimate groups and large delegations. For an intimate dining experience under the sparkling night sky, Tali Wiru is a unique reward for a small group of delegates atop an isolated sand dune with Uluru and the distant domes of Kata Tjuta as your backdrop. Offering the finest gastronomic fare with a four-course table d’hote menu, matched perfectly with premium Australian wines.

FACILITIES The conference complex itself includes two main conference spaces which can host 306 delegates and 420 delegates respectively with theatre-style seating. The rooms can be sub-divided with acoustically rated walls, or opened up to become one common space for exhibitions or trade shows. A light-filled pre-function area adds more flexibility to the complex while a permanent marquee caters for up to 280 guests and an outdoor amphitheatre can host up to 350 guests. Advanced audio-visual equipment is seamlessly integrated throughout.

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With easy access from all east coast capital cities, Ayers Rock Resort encompasses a diverse offering of accommodation, from 5-star Sails in the Desert through to the authentic 3.5-star Outback Pioneer Hotel. This diverse offering ensures all conference markets are accommodated. Outside the Resort’s four hotels, lies a collection of resort and community style facilities that add depth to a delegate’s overall conference experience. The Uluru Meeting Place has won two consecutive Australian Tourism Awards in the Business Events category, in recognition of its state-of-the-art facilities and range of unique dining and touring options. For more information contact: T: 02 8296 8067 E: conferences@voyages.com.au W: www.ulurumeetingplace.com.au

n r

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• • •

Business Franchise Australia and New Zealand 17

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Franchisees Stand to Benefit from New Unfair Contract Terms Protections

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“It is important to note that these unfair contract terms provisions will apply to a wide range of contracts, such as supplier contracts, lease agreements, manufacturing contracts and franchise agreements.” Raynia Theodore | Principal MST lawyers

Currently, the Australian Consumer Law (‘ACL’) and the Australian Securities and Investments Commission Act 2001 (Cth) (‘the ASIC Act’) contain provisions which protect individual consumers from unfair contract terms in standard form contracts.

businesses. The Bill if passed will give courts the ability to declare terms contained in standard form contracts between businesses void, if they are deemed unfair. The Federal Government expects that these new laws will be passed and effective by mid-2016.

Section 23 of the ACL states that a term of a consumer contract is void if the term is unfair and the contract is a standard form contract. Section 12BF of the ASIC Act contains similar wording, however applies to contracts for financial products or for the supply or possible supply of services that are financial services.

It is important to note that these unfair contract terms provisions will apply to a wide range of contracts, such as supplier contracts, lease agreements, manufacturing contracts and franchise agreements. This article focuses on the application of the proposed new laws to franchise agreements.

The protections are potentially available where one party to a contract for goods or services or a sale or grant of an interest in land is an individual and the individual’s acquisition is wholly or predominately for personal, domestic or household use or consumption. For example, a consumer entering into a contract with a telecommunications provider would be protected by the unfair contract terms provisions, provided that the terms in question were proven to be unfair. On 24 June 2015, the Federal Government introduced a Bill into parliament containing new laws that propose to extend the protections against unfair terms to small

The Explanatory Memorandum for the Bill acknowledges that small businesses, like consumers, are vulnerable to unfair terms in standard form contracts. It states that the changes “will reduce the incentive to include and enforce unfair terms in small business contracts, providing a more efficient allocation of risk in these contracts and supporting small business’ confidence in agreeing to contracts”.

If passed, the laws will apply to unfair terms in franchise agreements, provided that the following requirements are met: 1. the contract is ‘standard form’; 2. the contract is a ‘small business contract’; and 3. the term in the contract is ‘unfair’.

Meaning of ‘Standard Form’ Typically a standard form contract is a contract that is prepared by one party to the contract, is not subject to negotiations between the parties and offered on a ‘take it or leave it’ basis. Other elements of a standard form contract include where the

contract is prepared by one party prior to any discussion with the other party or where the terms of the contract do not take into account any particular characteristics of the other party or the transaction itself. Those experienced in the franchising industry are unlikely to deny that transactions involving entering into franchise agreements often exhibit these elements.

Definition of ‘Small Business Contract’ A contract will be a small business contract if: • at the time of entering the contract, at least one party to the franchise agreement is a business which employs fewer than 20 people; and • either the upfront price payable under the contract does not exceed $100,000 or the contract has more than a one year term and the upfront price payable does not exceed $250,000. Most franchise agreements are for a five or ten year term and the upfront price payable to the franchisor is often less than $250,000 depending on the nature of the franchise system. As such, it is expected that many franchise agreements will fall within the definition of a small business contract. In determining the number of persons employed by a business, a casual employee is not to be counted unless he or she is employed by the business on a regular or systematic basis. Again, this increases the likelihood of franchise agreements meeting the above criteria, as many franchised businesses employ casual staff members especially those in retail and hospitality.

Business Franchise Australia and New Zealand 19

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their franchise agreements as amendments may be required to ensure that vital terms of the franchise agreement are not at risk of being deemed ‘unfair’ and remain enforceable. This is the case even where the franchisor is not itself a small business, as only one party to the contract must be a small business. The benefits of these new laws for franchisees include: 1. existing franchisees may see amendments to their franchise agreements trickle through when the time comes to renew their franchise agreements;

“Whether or not the terms of a contract are unfair will depend on the particular circumstances of each contract.” Meaning of ‘Unfair’ Whether or not the terms of a contract are unfair will depend on the particular circumstances of each contract. The ACL states that a term of a consumer contract is unfair if it: 1. would cause a significant imbalance in the parties’ rights and obligations arising under the contract; 2. is not reasonably necessary in order to protect the legitimate interests of the party who would be advantaged by the term; and 3. would cause detriment (whether financial or otherwise) to a party if it were to be applied or relied on. All three of the above points must be proven for a court to decide that a term is unfair. Furthermore, in determining whether a term of a consumer contract is unfair, the courts must give consideration to the contract as a whole and whether the term in question is expressed in reasonably plain language, legible and presented clearly. Potential terms that may be unfair in a franchise agreement include terms that permit the franchisor to: 1. vary the terms of the contract without

recourse to the franchisee, such as unilaterally changing the franchise territory, varying prices or services at any time; 2. renew or not renew the contract at the franchisor’s sole discretion; or 3. terminate the contract without reason.

Will these protections apply to current franchise agreements? Provided that the above requirements are met, the unfair term protections will apply to standard form small business contracts entered into after the date that the laws take effect. It is important for both franchisors and franchisees to note that the laws will not only apply to new contracts, but renewals or variations of existing franchise agreements. If some of the terms in a contract are found to be unfair this will not invalidate the entire contract. To the full extent possible, the remaining terms will be enforceable.

What does this mean for franchising? In light of the proposed changes to the current law, franchisors will need to review

20 Business Franchise Australia and New Zealand

2. franchisors may choose to refrain from acting on potentially unfair terms across the franchise network, to maintain consistency in how franchisees are treated; and 3. prospective franchisees may have increased negotiating power prior to signing up to franchise agreements. Other businesses that sell goods and services to franchisees pursuant to standard form contracts, such as equipment providers and financiers, may also be caught by the new laws. As a result, some terms of their standard terms and conditions may no longer be enforceable. Where franchisors are seeking to establish supplier agreements to secure favourable terms, it will be necessary to check whether the agreements could be deemed as standard form, small business contracts. The inability to enforce terms applying to suppliers of the franchise system could impact on the franchise network as a whole, not just the franchisor. MST Lawyers has over 25 years’ experience in franchising, representing clients throughout Australia and internationally in a variety of industries. MST Lawyers can assist you in reviewing and advising you on the franchise documentation provided to you by a franchisor in anticipation of these changes to unfair contract terms legislation. Contact Raynia on: P: 03 8540 0242 E: Raynia.theodore@mst.com.au W: www.mst.com.au

fr a nchisee in action : La P o rch e t ta

BECOME A PART OF THE FAMILY WITH

22 Business Franchise Australia and New Zealand

Indeed, recent ABS data shows impressive growth for the restaurant sector, especially in marginal suburban areas. Regional and outer metro areas are key growth markets for La Porchetta.

Intergenerational success When accountant Andrew Leone recommended La Porchetta as a business prospect to his parents a decade ago, Lorretta and Aldo Leone decided to buy the franchise in Ballarat, northern Victoria.

Even though he’s part of the largest restaurant franchise in Australia and New Zealand, La Porchetta restaurateur Ali Seifeddine describes the business as “a family-friendly environment, rather than a corporate environment. You feel like you’re part of the family, not just a number,” he says. CEO Sara Pantaleo routinely hears this from franchisees. “We’re successful because our business revolves around a warm family heart,” she says. “And we refuse to compromise on our core values. “From the beginning, we’ve stayed true to the family culture that made our first restaurant a success. Our core values continue to underpin every aspect of the way we manage our business today.” From its humble beginnings as a familyrun restaurant in Melbourne’s Italian hub, La Porchetta is celebrating its 30th year in 2015 with awards under its belt and proven training programs that have seen the franchise expand to more than 70 restaurants across Australia and New Zealand. Its trusted brand, its strong market position within a growth-sector, and its robust corporate strategies, processes and training systems have all earned it acclaim in business circles. But Ms Pantaleo says simple passion and warmth play the central role in La Porchetta’s growth and success. “We’re

now like a large extended family,” she says of franchisees.

Commerce meets family values With a background in business, accounting and financial management, Ali Seifeddine says he was initially attracted to La Porchetta’s flat-fee model, which allows for easier management and enhanced profit potential for franchisees. But Mr Seifeddine soon became enamoured with the business’s family ideals. The company’s motto, “Eat, Live, Love: Italian” enticed him to invest in a La Porchetta restaurant at Werribee, west of Melbourne. “When I became a part of it, I could get in touch with anyone, all the help was available. “Once,” he added, “we had a problem with one of the risottos, so we just did some more training in Carlton [in inner-city Melbourne] to get it right. Even today, we feel like we’re part of a family business. “La Porchetta restaurateurs speak glowingly of the family atmosphere of the restaurants and the support that head office provides with training,” says Ms Pantaleo.

Support and growth “Ongoing support and training skills,” says Ms Pantaleo, “ensures that franchisees have the skills to succeed, but also updated skills to support business longevity and job satisfaction.” Mr Seifeddine says he’s “really proud” to be a franchisee. “I get lots of positive comments and compliments from the customers. Many locals think of us as their local, Italian kitchen. “And I’d like to open up another store in my area. The population growth in our area is huge, so there’s great potential here.”

By 2008, the couple had received the Franchisee of the Year award. “We get a lot of compliments from patrons and that makes me very proud,” said Mrs Leone senior. “We have a lot of regulars, and we’ve watched children growing up and having their own families, coming in with their babies.” Intergenerational loyalty was also evident in their own family and the franchise itself. Within a few years Mr Leone junior, who’d completed his Masters in Accounting and helped out in the business, bought La Porchetta in South Yarra. “I’d worked with mum and dad so I had an understanding of the way it worked,” he says. He renovated the restaurant and increased its patronage. “I built it up and created a good client base. We have a regular customer base, local businesses during the day, and then families at night.”

Connection and support For Mr Leone, ongoing support from La Porchetta’s head office was complimented with support from other franchisees. “There’s a great support network. We bounce off ideas about specials, desserts, and suppliers. It’s great to find out who is doing what. If there’s an issue with a product, you ring each other up to discuss it.” Social connection within and outside the business is a defining feature of the franchise. “It’s great when the customers who come every week want to share their stories with you,” says Andrew. “We have many regulars and one couple came in recently to celebrate the husband’s 80th birthday in our restaurant. Of all the places that he wanted to go, he chose to have his birthday with his wife at our La Porchetta. “They’re lovely people and those sorts of things make you feel good. You feel like you’re doing the right thing and looking after people.” And Mr Leone’s parents hope to eventually pass the Ballarat business to him. “We’re in

Business Franchise Australia and New Zealand 23

fr a nchisee in action : La P o rch e t ta

“La Porchetta is celebrating its 30th year in 2015 with awards under its belt and proven training programs that have seen the franchise expand to more than 70 restaurants across Australia and New Zealand.” our 60s, we plan to keep working, but reduce our hours,” explains Mrs Leone senior. Her son says he may indeed sell the South Yarra business “and help my parents at Ballarat”.

what we were walking into and what the package was.”

Franchising is often attractive to people looking for a career change, but who don’t want to risk starting a business from scratch.

Mr Keys had been working in IT, and becoming a franchisee was a lifestyle choice. “Sean was always keen on buying a restaurant, and I liked the feel, the atmosphere, the business model and how it ran. It was a place where we could be together, and it was family-oriented.”

Debbie and Sean Keys became La Porchetta franchisees because they saw its proven systems as a secure investment. Previously, Ms Keys owned a company that managed the finances for six restaurants. She’d been doing the books for La Porchetta in Parnell, a suburb of Auckland, for five years when an opportunity came to buy the restaurant.

Part of the security of the franchise was that this family-orientation extended all over New Zealand and Australia. “I like being part of the franchise support system. We have a lot to do with fellow franchisees in New Zealand and it’s a great support network. We bounce ideas off each other all the time. You wouldn’t have that if you were by yourself.”

Seeing a secure investment from the inside, she and Sean leapt at the opportunity. “There were no question marks when we walked through the door,” she says. “I knew exactly

The couple ran the Parnell restaurant so successfully that when a larger La Porchetta became available five years later in Henderson, in the west of Auckland, again

Brand trust and security

24 Business Franchise Australia and New Zealand

they jumped at the opportunity. “It was good timing,” said Ms Keys. Their focus on staff training supported their sense of security. “We have a solid management team who look after the restaurant very well when we’re not there,” says Ms Keys. So solid is their team, that the couple’s restaurants have won La Porchetta’s coveted New Zealand Customer Service of the Year award three times (2012, 2013 and 2014) and they were the group’s New Zealand Franchisee of the Year in 2013. Like other franchisees, Ms Keys sees intergenerational family as key to the restaurant’s success and security. “It’s great to see our customers from the early years coming back with their own children. The long-term friendships that we have created in this environment are very special.” For further information contact us on: T: 03 9460 6700 E: franchising@laporchetta.com.au W: laporchetta.com.au/franchising

Business Franchise Australia and New Zealand 25

fo cus : Cash flow I t

WHY SPEND YOUR HARD EARNED CAPITAL? Imagine: You completed your Due Diligence, all agreements were signed and you were given the keys to your franchise outlet. You’re now living the Australian dream and earning an income from it at the same time. Then, you receive notice that you need to complete a store refurbishment, with the costs to be paid by yourself. Refurbishing your store is a fact of life in franchising. Whether it’s required under your franchise agreement or under the lease of your premises it typically occurs every 5 to 7 years. The stress and downtime of a store refurbishment is enough to put most franchisees off, however the end result can be a great looking store for you, your staff and your customers to enjoy, not to mention

“Cashflow It can get the commercial equipment you need for your franchise, you simply find and choose the equipment you need from any Australian equipment supplier.” the financial benefits – whilst a new vibrant looking store can enjoy improved sales, the real harm of not refurbishing is the lower sales that old, outdated looking stores suffer. Some research suggests the opportunity cost can be between 20 – 30% of sales. Cashflow It offers competitive, fast and unique solutions for franchisees to access the finance they need to buy equipment, fund fitouts and refurbishments and to acquire new or existing stores.

HOW DOES CASHFLOW IT WORK? Cashflow It can get the commercial equipment you need for your franchise, you simply find and choose the equipment you need from any Australian equipment supplier. Apply online and you can then choose which equipment finance solution is right for you

26 Business Franchise Australia and New Zealand

– a flexible rental, a fixed term lease or a business loan. Rental: This is the most flexible business finance option available and provides funding for new or used equipment, fitouts, store refurbishments, custom equipment and franchise business re-sales. With a short 12 or 24 month minimum term, you have the ability to change your requirements without being locked into a long term contract and you can purchase the equipment at any time. Lease: If you don’t need all of the flexibility of a rental solution and just want to own your equipment over a fixed term, then the lease solution may be for you. Providing funding for new or used equipment, fitouts, store refurbishments, custom equipment and franchise business re-sales, you can choose your preferred finance term from 3, 4 or 5 years and have the confidence of knowing you will own the assets at the end of the term.

Cashflow It Accredited franchise systems can offer additional benefits to their franchisees including access to pre-approved equipment finance for all current and prospective franchisees and more competitive rates across both rental and lease solutions.

THORN GROUP PARTNERSHIP After launching almost two years ago Cashflow It has recently formed a new partnership with financial services company, Thorn Group Ltd. Cashflow It still operates as an independent small business with a sole focus on the franchise sector but now with the resources and backing of a large public company. An ASX 200 company with more than 80 years in the finance industry, Thorn Group is a leading Australian provider of financial services, meeting the needs of niche consumer and commercial markets. Thorn Equipment Finance general manager Matt Ingram sits alongside Cashflow It founder and managing director James Scurr on the franchise funding specialist board. Highlighting what the partnership means for the franchise market James says, “Due to the significant capital resources we now have, Cashflow It has expanded the financial solutions it can offer franchisors and franchisees.” The partnership came about because Thorn had previously attempted to enter into franchise funding space. “Thorn Group recognised that this is our niche, and could see the relationships we have established. We have unlimited capital and can afford to do more flexible and more traditional loans and mortgages, catering for what the franchisee needs and want.”

James Scurr with Cash Grab Winner at NFC 2015

“Competitive, fast and unique solutions for franchisees to access the finance they need to buy equipment, fund fitouts and refurbishments and to acquire new or existing stores.” 1. Submit an online application at www.cashflowit.com.au;

including franchisees from Plus Fitness, IGA and Go Sushi and experience the Cashflow It difference yourself.

2. Provide a quote or invoice for the equipment you need; 3. Contracts are raised and emailed to you; and 4. Your equipment supplier is paid and the goods are delivered. Join the list of happy Cashflow It clients

For more information contact our National Sales Manager, Dan Toms on: T: 1300 659 676 E: customerservice@cashflowit.com.au W: www.cashflowit.com.au

“We can now fund franchisees for things we wouldn’t before because there was no equipment involved.” James said. Proud of the simplicity of the funding process, James finishes, “Every week we get franchisees saying to us, ‘why are you so much easier to deal with?’ We know that it’s because we only focus on the franchise sector and we have the experience, capability and a very good understanding of franchise systems.”

WHY CASHFLOW IT? You are four simple steps away from the business funding and equipment you need:

James Scurr

Business Franchise Australia and New Zealand 27

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MAXIMISE PRODUCTIVITY AND PROFIT

Operational Systems Review When did you last stop and do a thorough check of your operational business systems or have you even checked them at all? Have you ever done one or was it so long ago that you cannot remember? It may seem like an onerous task, but by ensuring that all of your manuals are up to date and that you are following best practices and procedures you can maximise productivity and profit across all aspects of your business. If Operations Manuals are not updated to reflect changing processes and procedures, your franchisees are missing out on the

most up to date information and current best practices.

Is this good business practice and does it make good business sense?

If you subscribe to the old adage ‘If it ain’t broke don’t fix it,’ you may want to consider this; by inducting new franchise partners into the business without a current ‘How to?’ operations manual, you leave all parties exposed to failure.

How is this ‘old’ information relevant to the new incoming franchisee who has entrusted the franchisor to train them, show them and help them deliver the brand offering in the local area?

You are also failing to deliver the service level agreement of the franchise system which can lead to major problems for all involved.

GOOD BUSINESS SENSE FC Business Solutions see manuals that are 15 years old with no updates, no reinvestment and no care which begs the question; ‘What is the franchisee buying?’ Are they paying good money for a 15 year old manual that is outdated and at best irrelevant?

28 Business Franchise Australia and New Zealand

Would you accept this level of service for yourself? A franchisor that invests in a planned setup and the development of a robust set of manuals in preparation for the launch of the franchise is setting themselves and their franchisees up with the best possible start. With a good grounding of documented policies and procedures, franchisees are set up for success, it is a win-win situation. The provision of templates for all aspects of their business delivered through a comprehensive induction program ensures the franchisee has all of the tools and support

“By inducting new franchise partners into the business without a current ‘How to?’ operations manual, you leave all parties exposed to failure.” Jessie Caudry | Franchise Support Systems Specialist FC Business Solutions

they require for them to confidently begin operating.

INFORMATION AT YOUR FINGERTIPS FC Business Solutions also see young businesses, which may have been in business for only five years, that have documentation that is not meeting their needs and with a young demographic of team members wanting to be the best there remains a huge amount of untapped potential and talent. A viable solution is to review, strip, rebuild and launch manuals online with search functionality to streamline processes and have information at the fingertips of all parties to support excellent training practices. There are also some systems that have been franchising for 10 years and have no documented processes, the only Operations Manual available is outdated and not being used by the franchisees. There is no system, no central deposit, no care, and franchisees do as they please as they have not been trained and empowered as to the best way to operate their business. If there is no system documented and readily available, how can a franchisor enforce compliance and ensure consistency across the brand? It is known that a franchise system is underpinned by the policies and procedures which are known as the Franchise Operations Manual or the Franchise Systems Manual

THE ROAD TO SUCCESS An Operations Manual should support and reference the Franchise Agreement as this is what the franchisee is buying - a guide to the way things are done within the business. Remember, franchisors are only as good as their system.

“An Operations Manual should support and reference the Franchise Agreement as this is what the franchisee is buying - a guide to the way things are done within the business.” A system which is robust, tested and easily taught to the franchisee who believes in the brand, product and the service sets all parties on the road to success.

RECOMMENDATIONS

That is why the Operations Manual should be the foundation of the induction program for any franchise system.

After your systems have been reviewed you will receive a detailed recommendations report outlining the advised path to compliance and best practice.

It ensures that you minimise double-up of information and resources, saving time and streamlining processes. An operational system review can address all of the above situations and more. When conducting an operational system review, there are some key things to address: 1. Assess the currency of the suite of manuals against legislation and current business practices; 2. Cross-check against the franchise agreement and other key documents;

4. Analyse ease of access for franchisees and their staff; 5. Address alignment between the manuals and the franchisee induction program and other ongoing training;

7. Format and distribution of the suite of manuals and supporting documents.

You will also receive tips on how to stop, update, communicate and implement the suggested changes. Typically recommendations include: • appointing one key support office employee to be the custodian of the Operations Manual and for them to be updated with regards to any changes in policy, procedure and legislation; • instill a culture at the support office with all personnel that ensures any changes, updates and new policy and procedure is communicated to the custodian; and

3. Inspect compliance to the Franchising Code of Conduct;

6. How updated information, policies and procedures are being communicated to franchisees; and

FC Business Solutions can alleviate some of the stress associated with these problems by doing an Operational System Review for you.

• regular (monthly) update of the required sections of the manual and distributed accordingly by the custodian. The return on investing in a comprehensive operational system redevelopment will be evident through more improved and aligned franchisee performance. It is all good and well to redevelop your system but the information needs to be easily accessible and relevant to day to day operations.

Business Franchise Australia and New Zealand 29

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This can be achieved by covering the purpose, objective and how to when formatting policies and procedures, and providing printable checklists and forms to ensure compliance and productivity are maximised. When rewriting documentation, there are some things to consider: • Does the new Operations Manual support the Franchise Agreement or have there been changes in the Agreement that need to be implemented into the manual? • Does the content step out what, why, when and how for the franchisee to follow the system? • Is the manual readily accessible, able to be updated and circulated easily? • Is it in a format that is practical for franchisees as well as the franchisor in providing updates? • Does the manual support alignment with current legislative obligations? One way to ensure this is for your key personnel to subscribe to the relevant government website that distribute updates so that they are kept in the loop.

A DIGITAL PLATFORM? In today’s digital world the use of the technology and the internet means that we have a plethora of information at our fingertips. FC Business Solutions can create online operations manuals that have intuitive content search functionality, are easily updatable with new content which then pushes out live updates to the franchise network. Online platforms can provide a hub for information which allows franchisees to search for relevant documentation policies and procedures; allows efficient updating by the franchisor; customised user level controls and also the ability to track access. The online manuals would ideally be accessed via a smart phone, tablet, laptop or pc and gives franchisees access to the most current information at all times while allowing for updates to be made as new information is made available or when current best practice changes. If you haven’t conducted an operational systems review in the last few years, maybe it’s time that you did.

“An Operations Manual should support and reference the Franchise Agreement as this is what the franchisee is buying - a guide to the way things are done within the business.” Jessie supports franchise clients documenting their systems policies, procedures and workflow processes including standard operations procedures, business diagnostics, development of organisational people structures, learning and development. FC Business Solutions is an integrated consultancy firm specialising in developing, growing and marketing franchise systems. A professional team provides expert service exclusively

30 Business Franchise Australia and New Zealand

to the franchise community, in system development, marketing and communications, business health checks, and business operations. They also offer solutions in documentation, training, and human resources. Contact Jessie on: P: 03 9533 0028 E: jessie@fcbs.com.au W: www.fcbs.com.au

Business Franchise Australia & New Zealand is part of the global network of CGB Publishing With 30 years experience in providing high quality business information, with a particularly strong focus on franchising, our global presence allows opportunity for international franchise marketing solutions. M A G A Z I N E

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Opening up the Channels:

Engaging Communication that Builds Franchise Communities Any relationship expert will tell you that communication is the number one factor for a happy partnership. Maintaining open and established lines of discussion means that when times get a little tense, the tools to overcome any obstacle are in reach.

32 Business Franchise Australia and New Zealand

The same can be said in any business relationship, especially a franchise business relationship. In research conducted by the Asia-Pacific Centre for Franchising Excellence, Project head and Centre Director, Professor Lorelle Frazer cited communication, or rather the lack thereof, as a major cause of franchise conflict, going on to say that communication practices which actively involve franchisees are the most successful.

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“There have never been more ways in society to communicate with each other.” Joe Papadatos | Managing Director Icon Visual Marketing

“To actively engage with franchisees around major decisions that directly impact their franchised business, a single channel of communication can be key.” One of the many challenges to franchise relationships is to continue to engage with your franchisees and to give them the appropriate tools to help them grow their business which in turn will see an increased commitment back to the brand. There have never been more ways in society to communicate with each other. Most people are connected via smartphone almost 24/7. We sleep with our phones beside us, check emails throughout the weekend and family holidays and over 60 per cent of all mobile users even admit to using their mobile while going to the bathroom. Connecting is not the problem, but rather connecting and communicating in the right way in order to grow these relationships has become paramount. To actively engage with franchisees around major decisions that directly impact their franchised business, a single channel of communication can be key to ongoing two way communication. Having a franchise intranet or online portal that can facilitate two way communication will go a long way to building a strong and open community amongst franchisees. Loyalty to their community and their brand will be strengthened if a franchisee feels they have a voice and are being heard in relation to relevant business issues. It is important to have a centralised online marketing hub so franchisees can access marketing collateral and templates. However, smart franchises are utilising these portals to serve dual purposes. As a communication hub, with multi-layer forums and bulletin

boards, these online spaces encourage and promote active two way communication.

Information sharing builds community Too often franchises have seen it best to keep franchisees separated at an arm’s length from each other, terrified that a room full of franchisee holders will only ever see the negatives of their situations. At times, regional conferences or town hall meetings have been used for the opinionated to take the floor and gripe about their issues for anyone to hear. However, more frequent, constructive and active communication will see these issues openly discussed and franchisee holders given the opportunity to work together to find solutions and overcome problems. Thanks to regions and territories being well established during the franchise set up process, most franchisees are not in direct competition with each other. Collaborating on information and insights makes sense and most franchisees are keen to freely share their experiences with each other. It is the franchise’s task to deliver a portal to enable more information sharing and robust discussion and by doing so, the brand can actively grow its own cohesive and integrated community.

Does the franchise always know best? When building marketing plans and calendars for roll out to your franchise

34 Business Franchise Australia and New Zealand

holders, it is important to understand the needs of the people on the ground who are often closer to the customer than the brand itself. An online communication hub will allow for not only sharing but brainstorming, spurring new ideas and campaigns that perhaps have not been considered previously. Franchisees are highly invested in their businesses and can offer clear insights into avenues of the day-to-day operations and clientele that may not always be obvious to the wider brand. As Professor Frazer found in her report* into causes of franchise conflict, “Involving franchisees in decision-making builds franchisee efficacy, facilitates franchisee acceptance of system-wide adaptations and minimises conflict.” Two way communication will build your franchise by building a strong franchisee community, minimise the separatist stance often adopted in the franchise relationship, and deliver business benefits to both sides. *https://www.franchise.edu.au/home/topics/ conflict-resolution-topics/five-main-causesof-franchise-conflict Joe Papadatos is Managing Director of Icon Visual Marketing, a full service marketing agency that for over twelve years has been equipping businesses with the marketing and sales tools to help them reach their next customer. Icon Visual Marketing are highly experienced at strategically planning and building robust marketing hubs that help franchisors deliver the right marketing tools and resources to their franchisees grow. For more information contact Joe on: T: 1300 138 984 W: www.iconvisual.com.au

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Business etiquette: Does it still exist? “Franchising is all about service”. How many times have we heard that or passed it on to our staff or franchisees, hopefully to see it enacted with the final user – the customer. Whilst it is great to preach this sermon, how many franchise systems actually perform in this way? I joined a major oil company in the late ‘70’s – (showing my age) and in my planned five months of training I had to undertake a course called Caltex Marketing Communications – five days, and another course called Key to Salesmanship – five

days. One of the messages drummed into us was how we plan and communicate with our dealers (franchisees) and distributors in a proper manner.

should be done? What do your franchisees and suppliers think of the franchise system if business etiquette is poor?

In the days of letters, snail mail and STD phone calls, we were taught what was reasonable in responding to certain things, and how we should prioritise our work. In these days of email and basically low cost phone calls, there is little excuse. Whilst many of us go from busy to super busy, if we were organised and sorted out many problems quickly, I am sure they may resolve much better.

Telephone courtesy

From the CEO of a franchise system, through the executive team to the field staff, should we have standards that should be followed? If so, do senior management set good examples of what should be done, or does this generation of young, enthusiastic middle and junior executives follow poor role models, and believe that is the way business

36 Business Franchise Australia and New Zealand

We live in ‘real time’ in many things we do. Social media such as twitter and text messaging makes us use to ‘real time’ and very short responses to many things we do. So why do we have message bank on our phone – and never return the calls? It makes me laugh when I hear the standard message on a Voicemail – “Your call is important to me, and I will get back to you as soon as possible” – and then you never hear back from them. Why not set some standards and hold people accountable to them? Maybe we should say “…and I will get back to you within 24 (or 48) hours, and if I don’t return your call, please let… know on the following number.”

“Do you ever ring your own business and listen to how the phone is handled? Does it ring out, or does it finally get answered in a very unprofessional way?” Peter Buckingham | Managing Director Spectrum Analysis Australia

If this is the case, hold the person responsible to achieve this, and invite the caller to ring their boss if they do not return the call. Returning a call does not have to be a 30 minute exercise. Many times you are respected far more by just returning the call, and saying “hello” and “I will try and handle the issue quickly”, or if it is a no go, or not likely to happen for a couple of months – then say that. Whilst it is good for everyone to have a message bank on their phone, it is really a detriment if it is poorly used. In our office, we do not have individual phone lines, and when a call comes in, it is answered by a person, and then they do their very best to handle it or pass it on to the right person. If that person is not in the office, they email to say who called and the phone number. As a service business, we do our best to get back within a few hours – even in my case over public holidays, or the following day if I am overseas. Do you ever ring your own business and listen to how the phone is handled? Does it ring out, or does it finally get answered in a very unprofessional way? If that is how your franchisees, suppliers and long term customers are exposed to your business, how do you think they feel? I liken it to when you ring a bank or a phone company, and hear “all our operators are busy etc etc”. Should the next question be asked of senior management (if you could find them) - “Then why don’t you put on more operators?” Try ringing a person in a bank if you do not have their personal number – you cannot even find a switchboard number to start with. I always like ringing AAMI for example, because a person answers the phone, and quickly! Telephone etiquette is something that can be

established in a company from the top down, and it is up to senior management to ensure the lower levels meet what you feel would be a reasonable standard.

Email etiquette We all receive far too many emails and part of that is because too many people love to copy everyone in on everything. If a person is doing that, it should be up to senior management to help them understand that their job is NOT judged by how many people they copy in on every email, but making effective business decisions. Maybe my best suggestion to Microsoft would be to eliminate the ‘REPLY ALL’ button from Outlook! Once we do send a ‘reasonable email’, what is seen as a reasonable response time? Emails are often seen as the quick and easy way to communicate, and save the embarrassment of making a phone call and actually speaking to the person who you want a response from. I do note that whilst I receive many emails from Nigeria telling me they would love to partner with me in moving millions of dollars into my bank account, I can’t actually recall anyone having the gall to call me with one of those propositions! Emails can be answered with a quick response, hopefully courteous if the subject is not offensive or stupid, and at least the sender feels they have a response – even if it is not what they wanted. I become disheartened with some clients who when they want us, expect action in minutes, and when we ask them a question at some other time, like could we buy them a coffee or catch up, then no response. Again, my view is if I was training junior managers in my business, I would preach

that you should respond to every ‘reasonable’ email within 24 or 48 hours.

Summary If you want your business to look professional, and you expect professional service from your franchisees, think how you operate within your company. Many franchisees are ex-managers themselves, and have had staff, often far more than in the franchisor’s total employment. Many know how they treated people in large companies (before becoming a franchisee), and must pull their hair out when their franchise business partner (franchisor) acts unprofessionally. I challenge you as franchisors to look at the way your business communicates with franchisees, other staff, customer and suppliers, and ask yourself if that is how you want to be seen? Empathy is putting yourself in the other person’s shoes, and seeing things from their point of view. As a franchisee you have the opportunity to judge your franchisor – and report poor service, and on the other hand provide great service to your clients, because that is what they are looking for, and can differentiate you from the rest of the pack. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, the leading Geodemographic and Sales Prediction Modelling Company in Australia. He is also a Director and past Vic / Tas President of the Institute of Management Consultants. E: peterb@spectrumanalysis.com.au W: www.spectrumanalysis.com.au

Business Franchise Australia and New Zealand 37

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what’snew! Store builder wins Telstra Business Awards and Entrepreneur of the Year In the same night Robert Rowe, Managing Director of Tú Projects, was announced as Ernst & Young’s Queensland Entrepreneur of the Year with Tú Projects being named Queensland’s best medium sized business. An interior fit out business that started with one man has now grown to become a group of businesses with over 180 staff that opens a new café, restaurant, office, gym and medical centre each day of the year. The fit out industry has been a tough one, Rob focuses on developing new ways to enhance business. They have internally created, live project review platforms and the app TuDo. Mr. Rowe says it’s been an incredible journey for the business and a great achievement for the shopfitting industry.

“To win not one but two awards is an incredibly humbling experience. It has been a fantastic journey participating in the Telstra Business Awards and Ernst and Young Awards programs. “We have grown from one man to over 180 staff in ten years and these awards are a reflection of the skill levels of our team,” Mr. Rowe said. “We have been able to build a group of organisations that works with clients to create sensational businesses. “Using our technology we are able to go on a journey with clients from concept to completion,” he said. Having celebrated the Queensland success Rob and the Tú Projects team are setting their sights on Nationals.

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For the right “hands on” person or couple the door is open to all of Australia together with our existing successful franchisees the potential is only limited by your imagination and management. An easy business to understand and run with our cooperative franchisees. It all comes down to communication as a major skill requirement. Enquiries are welcomed from by both an experienced franchisor in the field and other interested parties who have had no experience in franchising. However, it would certainly be an advantage to have some understanding about operating a business and managing people. This is a Monday to Friday business which allows both the franchisor and the franchisees family time. From our franchisee customer’s point of view there is a high quality standard being met by our franchisees. Our training expectations are of a high quality. We follow the Franchising Code with all the appropriate documentation and marketing in place. For initial information send your company and personal details to our private email being addressed to “The Franchisor”- libtjd@gmail. com. We will in turn make direct contact with you citing both the industry and the purpose for the sale. Priced from $500,000. All matters will remain confidential.

40 Business Franchise Australia and New Zealand

JOIN A NATIONAL LEADER Imagine earning around $130 per hour and working in a rewarding, health-related role in the community. By becoming franchisees with MattressKleen, the national leader in mattress health, Jeremy Parker from Randwick NSW and John Hall in Fremantle WA no longer have to imagine; as they have recently joined this proven franchise system. The MattressKleen system offers you a home based business to suit your lifestyle, an interesting career path and a rewarding role in the community. There are no expensive outlays, nor do you need a special vehicle. MattressKleen’s goal is to create a network of individual business owners who together become the most profitable Mattress Sanitising business in Australia and both Jeremy and John are taking advantage of the unlimited opportunities available to them at a commercial and domestic level. The scientifically proven system of cleaning and sanitising a mattress is natural, dry and

toxin free. Using a system developed locally and the best on the market, it can kill and remove dust mites, their excrement, dead skin, allergens, virus, bacteria and mould spores: safely and professionally. The market is huge and provides unlimited opportunity at commercial and domestic level, servicing homes, hotels, motels and boarding schools. For example, 10 per cent of the adult population suffers from Asthma and 80 per cent of Asthmatics react to the allergen produced by dust mites in their mattress. And that’s not allowing for people with allergies. 25 per cent of all allergies are due to dust mites which is the 6th most serious sickness in the world (W.H.O. 1995). Rarely can you find a business that is unique, has little or no competition, provides real health benefits, low investment, home based and has the ability to be full or part time. For more information visit: www.mattresskleen.com.au. Phone: 1300 367 004

Poolwerx on a roll with acquisitions in the USA Australia’s largest pool and spa care franchise Poolwerx has finalised its next round of acquisitions in the United States. Poolwerx has acquired the retail and residential servicing and maintenance divisions of Vivo Pools, with operations trading as SC Pool & Spa Works in California, Crystal Tech Pools in Arizona and Citrus Pool Services in Florida. The acquisition adds two retail stores, a warehouse operation and 40 more mobile service and maintenance units to the Poolwerx USA business.

units across Australia and New Zealand. The Poolwerx USA business now has 17 retail and 49 mobile units across America. “It’s exciting times, we have only been in the USA for six months and we are on plan, on target, and aligned with our five year development vision to 2020. I certainly feel a bit like a kid in a candy store. The American industry has embraced our vision of organising the category through our franchise business model, and we have some incredible supporters,” added Mr. O’Brien.

Founder and CEO John O’Brien said this was the ideal next step for the business in its USA aggregation strategy; “this is the perfect addition to our USA footprint as it enhances our presence of our existing 15 stores and 9 mobile units in Arizona, and offers us two other great foundations in the American Sunbelt region with California and Florida. This sets us well on the path for our franchise development targets.”

Vice President of Franchise Development, Jeremy Winter, has been on his toes since Poolwerx launched March 1st this year, “this is a very exciting time for both Poolwerx and the Pool and Spa aftermarket industry in America. I’m blown away by the amount of encouraging and positive conversations I have with exceptional retailers and mobile operators everyday about joining us as Franchise Partners.”

Poolwerx first launched in Australia 22 years ago and now boasts 85 retail and 300 mobile

John O’Brien echoes Mr. Winter’s comments, “We have an outstanding support team in the

USA, and after being in franchising for two decades we know that outstanding support attracts outstanding operators to join the Poolwerx family. We have that in these great business units we have acquired in this deal, and we know that this will only lead to more great people joining us on our journey”.

Business Franchise Australia and New Zealand 41

FE ATURE: Spr ing Clea n You r H ome & B usiness

n a e l C g Sprin

YOUR HOME & BUSINESS Owning your own home or business is part of the big Australian dream. We aspire to it, plan for it and save for it. Then, once we have achieved it, we take a great amount of pride, and spend a significant amount of money, on cleaning, maintaining and improving our most prized possession. Whether it is cleaning, building maintenance, putting in a new pool, trimming the lawn, or even fixing the cracks in the garden path â&#x20AC;&#x201C; our homes and businesses are in constant need of attention. Australiaâ&#x20AC;&#x2122;s love of beautiful homes and gardens mean big business. Luckily, for the home and business owner and the vast number of franchises that service these, we often turn to professionals to help us maintain our properties. The domestic and commercial building, maintenance, cleaning and landscape industry has adapted to consumer demand. People are busier today than ever before. They have less time for maintenance and small projects around the home. It is easier for people to contract out the jobs to capable businesses than spend the time and money trying to do it themselves. This has resulted in a growth market for small business owners, including franchisees, to step in and complete these tasks once done by owners themselves.

A brand you can trust As the building, cleaning and landscape jobs required usually take place on our property and in our home, we want someone we know and can trust. A franchisee who lives locally and works for a well-respected brand appeals to us. We know the name of the franchise, it has most likely been recommended by a neighbour or friend, and once we take the first step and call the local franchisee to install our kerbs or repair our roof, chances are we put their business card on our fridge and call them every time we have a similar project or repair. This is assuming they deliver a high quality product with the best customer service. With so much money being spent on property renovation and maintenance, as well as cleaning, gardening and landscaping, the franchises that offer these services are thriving. If working with your hands appeals to you and you have background in building, construction, gardening or other trade related skills, or you have just decided it is time for a change, the opportunities available in this sector of franchising are nearly limitless. There is a franchise system to cover nearly every area of the building, cleaning and landscape industry. Specific franchise systems include, but are certainly not limited to, kerb installation, building maintenance and safety, home waterproofing, shed construction, pavement crack repair, antenna installation, mowing, fencing, roofing and landscape maintenance. Add to this the professional services of mortgage brokers, real estate agents and property inspectors and there is certainly a wide market appeal.

42 Business Franchise Australia and New Zealand

Business Franchise Australia and New Zealand 43

FE ATURE: Spr ing Clea n Your Home & B usiness

â&#x20AC;&#x153;One of the biggest appeals toward this type of franchise for many new and potential franchisees is the fact that you get to enjoy the flexibility of making your own hours and you spend a great deal of your time outdoors.â&#x20AC;?

FE ATURE: Spr ing Clea n You r H ome & B usiness

With so much money being spent on property renovation and maintenance, as well as cleaning, gardening and landscaping, the franchises that offer these services are thriving.

Growth sectors The $3.5 billion building industry is one that is leading the way. A steady rise in home-building approvals, has led to increased building activity, and outstanding opportunities for construction and design companies to take on franchise partners. The market for home improvements in Australia is also big business. Many of us are feeling the pinch of rising costs of living coupled with uncertainty within the real estate market, and are choosing to renovate rather than move. Australians have always been passionate about home renovation and improvements, but even the do-it-yourself renovators often require the assistance of professional experts. Recent Australian Bureau of Statistic figures show the trend in home renovations is increasing and that the sector is currently valued at around $550 million. The cleaning services industry expects an increase of 2.2 per cent for the year with expected projections of $4.3 billion, according to IBISWorld

Building towards a brighter future One of the biggest appeals toward this type of franchise for many new and potential franchisees is the fact that you get to enjoy the flexibility of making your own hours and you spend a great deal of your time outdoors.

Although there is the administration side of things, bills to be paid, marketing strategies to implement and business plans to be reviewed, the majority of your time will be spent on location, helping people to enhance and maintain their homes and their property. In buying a franchise, the difficult side of establishing the business and developing operational procedures has already been done for you. This allows you to get straight to work finding your customers and then delivering top quality products and excellent customer service. This allows you to choose the particular franchise system that most aligns with your passions, knowing that the demand for your product exists and the tools necessary to find, generate and keep your customers are already in place. So in considering a career in the building, cleaning and landscape sector of franchising... remember it is just as important to build relationships, build trust with your customers and build your business with the assistance of the franchisor. Franchising is not a guaranteed path to success, but it is however a solid formula, based upon tried and tested systems, that can pave the way for the right franchisee to achieve success.

44 Business Franchise Australia and New Zealand

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Service sector means

big business Intrepreneur. No, it’s not a typo. It’s a term coined by Founder and CEO of Poolwerx, John O’Brien to describe what makes a great franchisee.

An intrepreneur is somebody who strives to be their own boss, to experience the freedom of running their own business and the opportunity to sure up their financial future, but whom has the wisdom to realise they don’t want to start from scratch to achieve it. They realise they can have the business success they desire within an existing structure.

“It is people with this type of mentality that form the lifeblood of franchising in Australia and are the key to its success and continued strength,” Mr O’Brien revealed. “Intrepreneurs push the boundaries and help shape business development by wanting more. It is for this reason that we choose to refer to our franchisees as franchise partners. It may seem a subtle difference in the name but the underlying culture this sentiment fosters in our business is part of the reason we have maintained double digit growth in our business for over a decade. “We foster intrepreneurs and our business model has adapted over the years to accommodate and retain these sort of thinkers.” Mr O’Brien believes the way consumers want to do business has also transformed, which in turn has impacted what potential franchisees are seeking from business ownership now. “Consumers want and expect more from business today and they assume they can get it through multiple channels and it’s the same with franchise partners. Most of them have big goals for what they want to achieve.”

46 Business Franchise Australia and New Zealand

FE ATURE: Spr ing Clea n Your Home & B usiness feature Poolwerx has significantly adapted its positioning, training and business model throughout its 25 year history to stay ahead of industry trends and technology. Originally a network of man-with-a-van operators servicing local pools, Poolwerx is now a thriving network of franchise partners claiming multiple revenue streams offering service, retail, commercial and e-commerce elements. “This shift was made possible by having a clear career path for franchise partners to build their businesses into much larger operations,” Mr O’Brien said. “While the low entry cost that has historically made the service sector and our business popular is still available, there is also investment levels offered for new franchise partners seeking multi-million dollar enterprises.” Paul and Caroline Attard of South East Queensland are a perfect case in point growing from a single ‘man-in-a-van’ business in 2005 to a $2.1 million empire with two retail stores and six vans servicing hundreds of clients across South Brisbane. This feat earned them the franchising industry’s top award at the 2013 National Excellence in Franchising Awards, as Australia’s best multi-unit franchise. Poolwerx also won this category in 2012.

“Intrepreneurs push the boundaries and help shape business development by wanting more. It is for this reason that we choose to refer to our franchisees as franchise partners.” While the success of every business owner is a direct reflection of the hard work and dedication they put into their business, the Attard’s credit adhering to the Poolwerx franchise model and the comprehensive training they received as a key component of their success.

and Certificate IV in Swimming Pool and Spa Service qualifications. This coupled with a new Global training facility in Brisbane offering world class practical and theoretical training in pool and spa maintenance and retailing, differentiates the business from competitors.

“We started with a van and no customers and after fine tuning our service delivery and establishing a regular client base we invested in our first retail store in 2006. We’ve since followed Poolwerx’s career pathway, growing through multiple vans and retail stores,” Paul said.

John O’Brien looks to the Attards as testament to what can be achieved through hard-work, long term vision, continual training and commitment to following the tried and true systems implemented by Poolwerx.

“Poolwerx gave us all the tools we needed to create a successful business as well as showing us a clear path for solid growth. The Poolwerx brand is also well respected meaning when people visit our stores, they know they’re dealing with trained pool professionals they can trust.” Poolwerx has also lifted the perception and quality of technical service provided in the industry being an instrumental driver in the development of the Certificate III

“Paul and Caroline’s experience evolving from a single van business into one of our most successful multi-unit franchises demonstrates the true growth potential in the Poolwerx brand and the extent of what our franchise partners can achieve.” For more information about joining our team please contact: P: 1800 245 447 E: joinourteam@poolwerx.com W: www.poolwerx.com.au

Business Franchise Australia and New Zealand 47

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T ile Rescu e

JOIN

THE EXPERTS With over 30 million square metres of tiles imported and more than five million square metres of tiles manufactured in Australia every year, Tile Rescue services has a limitless client base. With a wide range of customers including property and strata management, property sales, facility managers, retirement villages, builders, plumbers, home owners and more, the number of potential clients is endless. Australia’s leading tile and grout maintenance experts, Tile Rescue offer leaking shower repairs; tile regrouting; shower and bathroom makeovers; tile cleaning and sealing, colour grout sealing and stain guarding; anti-skip treatments epoxy grout specialists along with stone rejuvenation.

VISION CEO Bill Hyde has a background in the building industry spanning over 30 years and during the last 20 years has revolutionised the methods used in tile and grout maintenance. Starting his first regrouting business in 1995 and developing a specialised system for regrouting, Bill then found there was a great need for other services relating to tile and grout maintenance and created a range of services that was the first of its kind servicing the whole of the Sydney area. After growing rapidly over the next few years building a large team of tile technicions, Bill decided to sell the business whilst at its peak and look for a new challenge. Using the wealth of knowledge Bill had accumulated over the years and with the help of his wife, Jenny, together as a team, they have designed a unique franchising system.

THE OPPORTUNITY YOU’VE BEEN LOOKING FOR The Tile Rescue Pty Limited system, with its comprehensive range of services has a huge market demand and offers the opportunity to make a lucrative income for the right person. Running your own business as a Tile Rescue franchisee is tremendously rewarding and will provide enormous personal fulfilment. The primary benefit of being part of a Tile Rescue franchise operation is that you are part of a likeminded group of people wanting to achieve the same in business. This is why the franchise operation with 35 franchises is so successful! As a Tile Rescue franchisee, you’ll be aligned with a company which has a growing recognition as the leading tile and grout maintenance business in Australia.

FRANCHISEES: THE KEY TO SUCCESS The team at Tile Rescue Head Office recognises that support for franchisees is the number one priority and are committed to providing their franchisees with all the tools necessary for them to build a successful, thriving business. Coming from a wide range of diverse backgrounds, Tile Rescue looks for franchisees with business and communication skills rather than technical skills, which you can easily learn through the detailed training and induction program.

48 Business Franchise Australia and New Zealand

All franchisees are provided with extensive training at the commencement of their business start-up. This initial training occurs in the first two weeks and is conducted at the custom designed training facility ‘The Tile Rescue Centre of Excellence’. During the program, franchisees attend both in-house and on-the job training sessions, including sales and marketing, administrative, accounting, customer service and publicity as well as the technical side of how to perform the services of a Tile Rescue technician. When the franchisee feels comfortable and confident with the process and feels ready to start in their own territory, they will still not be left on their own. Tile Rescue head office continues to provide 24/7 technical support, whether it’s using the Tile Rescue online technical forum or onsite at the client’s home.

LOW ENTRY LEVEL With a capital investment from just $39,000 plus GST, the Tile Rescue initial fee is competitively priced and unlike some franchise systems who calculate fee payments on a percentage of gross turnover (effectively meaning the more you earn, the more you pay); Tile Rescue offers a fixed ongoing fee. This allows you to work as hard as you want, making as much money as you can, while still knowing the weekly fee will not change. If you’re a team player, customer focussed with a strong work ethic, Tile Rescue would like to hear from you. Contact Bill today on: T: 1800 85 3335 E: bill@tilerescue.com.au W: www.tilerescue.com.au

Sick of working for someone else? Want to run your own show? ...check out Tile Rescue - a business in demand! “...I cannot express how rewarding it is to run your own Tile Rescue Business.”

TILE RESCUE OFFERS YOU: ✓ Unique, high demand services ✓ Exclusive territories large enough to run 2 vans ✓ Established, trusted brand ✓ Comprehensive training ✓ Ongoing business & technical support ✓ Outstanding ROI ✓ High conversion rate of leads ✓ Added income by supplying your customers with Tile Rescue branded cleaning products

✓ Massive job satisfaction tilerescue.com.au

1800 85 3335

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Scrooz

just 3 ne At Australia’s biggest online and multi-channel retailer of fasteners and fixings for tradies and serious DIY’ers, things are done differently. Scrooz are proving to be a forward thinking company, using technology and proven sales techniques based on a successful European business model, to offer customers a unique and convenient way to shop, ensuring that busy tradesmen can access their high performance range at massive discounts. With over 20 years international experience in the fixings and fasteners industry, Sean Siddall, Founder and Director of Scrooz has developed the franchise expansion plan after achieving great success with the Scrooz e-commerce site and store in Redlands Queensland and recognising the potential and demand by offering retail stores nationwide. Scrooz are the first company to offer a franchise system in the fasteners and fixings industry and the business model is completely unique. Sean says, “We have identified a niche market, which is not being serviced by other trade related retailers. As we received more and more enquiries from our customers wanting to shop and collect instore, and based upon research completed, we realised that the franchising route is the perfect platform to grow the brand.

stores

opened

“We have identified a niche market, which is not being serviced by other trade related retailers.” “We are looking for people with a retail background but also with practical knowledge. Ideally somebody that already has fastener experience, or other bolt shops and hardware stores looking to rebrand. To be honest though, anyone can learn the fastener business and ex trades people are perfect, we can teach them the retail part.”

Why Scrooz? The home improvement market is worth an estimated $42 billion annually along with a construction industry worth $305 billion, adding in the equally sized engineering, manufacturing and maintenance sectors and you can see just how big the market is. With a predicted explosion in population to over 30 million by 2030, along with the demand for construction of new housing and renovations, schools and hospitals, Scrooz will be ready for it. As a high volume, maximum profit business, the tailored Scrooz franchise model is well proven overseas where a branch roll out, commencing 8 years ago now generates over $950 million in sales across the network. Running a Scrooz trade centre, you’ll be selling high performance premium quality products and you’ll also receive all website driven sales from within your territory which combined with sales in store plus full support and training, will ensure you

50 Business Franchise Australia and New Zealand

become the most profitable fastener and fixings business in your generous territory area. Training is initially at the Head Office and will cover all aspects of running your own branch, whilst completing a week long fixings and fasteners course. Scrooz will also offer onsite training and attend your Trade Centre opening to make sure the launch runs smoothly, whilst also offering ongoing support for day to day sales and technical enquiries, with a personal account manager on hand anytime during the day. Dependent on the territory size, there are two store options available, a smaller store at 150sq. and larger at 300sq. metres. A low franchise fee of just $150,000 is required and the pricing structure is the same for both the smaller and larger store with the only variance being the cost of the fitout and the amount of stock required for the store, giving you every opportunity for early success. With a hugely successful future ahead of Scrooz, now is the perfect time to join this innovative franchise system. For more details contact Franchising Manager, Bob Ozdemir at: T: 0404 888 068 E: franchising @scrooz.com.au W: www.scrooz.com.au

GET THE SEAL OF APPROVAL WITH A SEAL-A-FRIDGE FRANCHISE

Join a successful business and improve your work-life balance. As Australia’s leader in the replacement of commercial and residential refrigeration seals for more than 25 years, Seal-A-Fridge has an established, proven franchise model throughout Australia & New Zealand. As café culture has spread far and wide, commercial refrigeration is more prevalent than ever before. That means more businesses need Seal-A-Fridge, so why not take up a franchise and enjoy: • • • • • • • •

Strong consumer brand awareness Low operational costs Full training Ongoing business & technical support Generated website leads Large exclusive territories An independent lifestyle Weekends to yourself

No experience is needed and you start earning money from day one!

www.sealafridge.com.au

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v.i.p. H ome Ser v ices

Sinking his teeth into a new career Working weekends and late evenings finally persuaded Mark Palmer to make a change. Working as a National Purchasing Manager in the dental supplies industry, Mark longed to get his ‘teeth’ stuck into something else. Juggling a hectic and high pressured job with the demands of a family with five children left Mark with virtually no time for himself, let alone his family. Mark’s first stage was chatting with V.I.P. Home Services, before spending the day with one of V.I.P.’s experienced home cleaning franchisees. This is a stage that all new franchisees have to go through before they make the decision if it is for them or not. The whole experience gives the person interested in a franchise business the chance to actually find out what life may be like as a franchisee. It was this hands on experience and the chance to talk directly with existing franchisees that really gave Mark the confidence that this was the right choice for him. One year on and Mark, and his family, couldn’t be happier. “Often I wouldn’t get home until after 8pm and would also go into work on a Sunday evening just so I could get a head start for the week ahead. I now feel like I have taken control of my life. I have time for me and time for the family,” explained Mark who has a V.I.P. home cleaning franchise. One of the many aspects of the business Mark researched was the importance of the power of the brand, knowing that to get a head start in business you need to go with a company that has the professional image and expert backing. “In my business having a brand behind you such as V.I.P. really is priceless. People know the brand and what’s more they trust it. But it is so much more than the brand – it is what’s behind it too. Even before I started I was fully supported. After my training I wasn’t just left alone. I take advantage of the

One year on and Mark, and his family, couldn’t be happier...“I now feel like I have taken control of my life.” ongoing training as I know that gives me the best chance of growing my business even further,” continued Mark. Mark did his ‘homework’ on franchising and for him it was clear to see just why V.I.P. have won so many awards for their franchise system. Over the last 35 years they have helped over 4,000 people from all walks of life and from all over the country to become successful business people. Their training and mentoring is ongoing and the provided start up kit gives you everything you need to get going. What’s more their affordable franchise options gives you access to a whole network of franchisees that can work together to help you grow. With the help of V.I.P. Mark has quickly

52 Business Franchise Australia and New Zealand

grown his business and had achieved his initial business goals before schedule. “It’s been a great start to not only have a new career but also a new life really. I’m looking forward to developing the business further. With the help of V.I.P. I have set myself other business and personal goals and am now looking forward to the future rather than dreading the Monday mornings or Sunday evenings!” If like Mark you would like to change your life and wish to start your own business call V.I.P. to see how they can help on: Phone: 13 26 13 Web: www.viphomeservices.com

Don’t just buy yourself a job, build yourself a business BUSINESS TRAINING & SUPPORT BRAND STRENGTH

“There is a great sense of family at Luxaflex - you get to know everyone that you deal with, in retail, sales or INTEGRATED MARKETING

at head office on a first name basis. Overall I feel the Luxaflex team goes above and beyond to support us in

HIGH YIELD PRODUCT RANGE

every way. They’re a pretty impressive organisation to be honest!”

Jonathan Pretty, Shades of Pittwater With the market leaders by your side, establishing

and showroom fitouts to support our innovative

and managing your own Window Coverings

high yield product range. With opportunities

business is a highly rewarding experience. The

available in numerous prime positions, the time

Luxaflex Window Fashions alliance programs

to join our highly successful network

provide comprehensive marketing, training,

of over 150 specialist Luxaflex Window

development, networking, incentives, events

Fashions showrooms is now.

See us at the Franchise Expo in Sydney or Brisbane or call Mark Futeran on (02) 9638 8000

luxaflex.com.au

® R e g i s t e r e d Tr a d e M a r k s o f H u n t e r D o u g l a s L i m i t e d

C13491_01.2015

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E x p er t Ad v ice

Get More Customers, Make More Money and Get More Out of Business

by Attracting, Selling g n i w o W & Customers Chances are you’re a business owner who wants to grow, create leverage or simply make more money and have more time to do the things you love. We get it. Most small businesses are struggling because they don’t have enough customers, they don’t have enough sales or they simply don’t have enough money.

54 Business Franchise Australia and New Zealand

Let’s make it clear up front, not every small business is struggling. Some are thriving and want to build a better business, whilst others are literally surviving. We can therefore say small businesses fall into two categories. They either: • Need new life and are ready to get back on track and go from surviving to thriving; or • They are thriving and are now ready to go to the next level.

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“It has been long known that in order to grow any business you either need to get more customers, get them to spend more with you and get them coming back more frequently.” Tania Allen | Founder Vision Alliance

Regardless of whether you’re currently thriving and doing well or wanting to thrive, it’s important to look closely at the common problems that can arise in any business at any time and at any stage of growth. Generally speaking you do not have a solid system in place to help you thrive and continue to thrive most small businesses will always at some stage be challenged with: • Not attracting enough leads or prospects into your business; • Not converting those leads into customers; and • Not getting customers to spend more and more often. It has been long known that in order to grow any business you either need to get more customers, get them to spend more with you and get them coming back more frequently. This can be broken down even further by saying in order to grow any business; a business must focus consistently on: 1. Increasing leads – attract the attention of potential buyers; 2. Increasing conversions – in other words turn those prospects into paying customers; 3. Increasing the average transaction – getting them to spend more with companion selling or upselling; 4. Increasing the frequency of purchase – encouraging them to buy again; 5. Increasing lifetime value – keeping a customer for longer; 6. Increasing profit margins; and 7. Increasing the number of referrals from friends, family, colleagues and clients.

So what does that look like for you and your business, so that you can easily and effortlessly create systems that will help accelerate your business growth? To fully create leverage, it’s important to understand the big picture view of your business. A good place to start is to strategise your company’s Lifecycle Marketing strategies and tactics.

So what is Lifecycle Marketing? The Lifecycle Marketing model provides a simple framework you can use to design a marketing plan that will help you attract customers, grow sales and deliver an experience that wows your customers. When put into action, Ideal Customer Lifecycle Marketing will help you get more customers, grow revenues or put simply, make more money and ultimately it will help you create more time to focus on getting more out of business in general. To grow any business it’s vitally important you know and understand and put systems in place to support the business in ATTRACTING more highly targeted leads who are eager to learn more about your

solutions, SELL MORE and position your product or service as the obvious choice when customers are ready to buy and WOW Your Customers so they stay engaged, come back for more and refer their friends. Regardless of whether you are operating a service based or retail business, it’s important to know your starting point. We like to start with identifying your ideal client.

Know Your Target – Who is Your Ideal Customer? Attempting to reach everybody with your product or service is not only inefficient; it’s also very expensive. That’s why it’s important to narrowly define your target customer, and focus your marketing dollars on the market that is more likely to buy from you than other markets. It’s also important to understand that it’s not about you or your product; it’s about matching a solution to your prospects specific challenges, concerns, frustrations, desires and wants. You can clearly define your target market by taking a look at your current customer base, evaluating why they

Business Franchise Australia and New Zealand 55

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E x p er t Ad v ice

“Focus your marketing dollars on the market that is more likely to buy from you than other markets.”

buy the product or service you sell, and more specifically why they choose to buy from you. It’s also a good idea to group them based on similar interests. Don’t be afraid to get specific!

Attract Traffic and Interest It’s important to generate awareness of your company and your product or service before you can start capturing interested leads. The ‘traffic’ may come to you through website visitors, phone calls, in-person visits, and more. Your methods of advertising and attracting interest will determine the quantity of leads, the quality of prospects, and the way they reach you. You may attract traffic with Pay-PerClick ads on Google or Facebook, social media activity, partner referrals, print ads, networking, live events, or any number of other methods. Once you get the word out about your company and gain people’s attention, you can begin to capture their contact information and follow up.

Capture Leads and Nurture them by Educating and Adding Value if they don’t convert The most successful marketers understand that a customer once is almost always a customer again and strive to connect and

build relationships with potential buyers. This comes from collecting the phone number, email or any other contact point for the customer so that you can offer free value, help solve problems and potentially sell more services to them in the future. If your prospects don’t convert straight away it’s important to develop and implement a lead nurturing program into your business. This ensures you have an opportunity to build a relationship with your prospects over time and allows you to educate them about what it is you sell and the benefits that will solve their challenges, concerns, needs and wants.

Offer and Close I come across this time and time again. You’ve got to ask for the sale if you want the sale. You’ve got to offer the cake with the coffee if you want to increase your average transaction value and you’ve got to back yourself enough that you know and trust your product and service is solving the need and or want of your marketplace. Make the offer, ask for the sale and you will grow your business easily and effortlessly. Oh and one last tip on closing sales. Success is in the follow through. If you are in a service based business follow up and follow up some more. This process can be a combination of automated follow ups and

56 Business Franchise Australia and New Zealand

personal follow ups but no matter up the more you follow up the more you will increase your conversion rates.

Deliver, Satisfy & WOW, Get Repeat Business, Referrals and more After the sale, it’s time to deliver the your products and or services and create happy customers or as we have heard before raving fans. Have a look at how you deliver your products and services. Are you wowing your customers? Are you delivering an experience they will never forget and will want to come back for more or refer their family and friends too. Don’t take your customers for granted, as the moment you do they might just go next door to a competitor. Deliver WOW and satisfy and not only will you get more repeat business, have more people referred to you, you will also watch your profits soar. Tania Allen helps small business owners maximise potential. She is the founder of Vision Alliance & www.taniaallen. com. If you are interested in learning more about how you can implement these strategies into your business and fast track your success contact Tania today: T: 1300 76 49 20 | +61 419 481203 E: tania@vision-alliance.com W: www.visionalliance.com.au

HAVE YOU NOTICED HOW MANY BLOCKS OF UNITS THERE ARE? Ever wondered who looks after them and how you might be able to get a piece of the action?

LOOK NO FURTHER - CGS CLEANING AND GARDENING WHY CGS FRANCHISE? s .O PREVIOUS EXPERIENCE REQUIRED s %STABLISHED BRAND IN THE STRATA INDUSTRY SINCE s .O AFTER HOURS WORK s .O WEEKEND WORK s 0ROFESSIONAL HEAD OFlCE SUPPORT s 6ERY PROlTABLE s (UGE GROWTH POTENTIAL

To learn how to get your piece of the action and get the perfect work life balance Call: 0410 633 536 | Email: chris@cleangreenstrata.com.au

www.cleangreenstrata.com.au

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H ave your say

Spring Clean Your Business As You Spring Clean Your Home

As winter departs spring cleaning naturally comes to mind and for any home we all know that means discarding unwanted clothes, cleaning out your cupboards and removing the film of accumulated grime from the windows. And every five years it’s replacing faded curtains and tired furniture and giving the place a coat of paint. This is not just to make the place look spick and span – we do it to keep our homes and ourselves up with the times – so we don’t look like we are lost in yesterday.

And so with your business – to maintain the essential energy and freshness, it’s an annual refresh when you look at your strategic planning for the year and a fiveyearly ‘Repositioning’ when the time is right. It’s no accident that shopping centres make retailers re-jig their shop fit-out as each lease is renewed. Centre managers are well aware that retailers must stay current to perform and the same applies to any business, whether trading through a shopfront, online or elsewhere.

obvious repositioning from new menus and brand refresh to counter sales methods. We also witnessed the case around 10 years ago with Hungry Jacks as Macca’s and Subway took the healthier route but HJs dragged their heels and took some time to refresh their offering and suffered accordingly.

Every successful long running franchise group regularly makes sure they examine their business against changes within the business and against the market. And there are many examples where franchise groups let it slip to their regret.

Sadder is the example of high profile mobile catering group who grew their numbers rapidly but failed to expand their vision accordingly and, to make matters worse, they failed to maintain adequate communication with their franchisees. The sad outcome was a disheartened and discouraged group of franchisees. The franchisor played the blame-game and as you’d guess, ultimately they folded.

Michael Sherlock got this right in his reign at Brumby’s where every year they’d do fine tuning and every five years carry out

To make it simple – here are things to look at for your business spring lift or five yearly makeover.

58 Business Franchise Australia and New Zealand

The Annual Spring Clean Let’s face it, most of us do this in January or July/August; at the beginning of the financial year so we’re ready for the next year’s trading. These can be quiet months for many of us and a good opportunity to look at how last year went and to check to see if there are any changes we need to think about for the next 12 months. Hopefully there is good strategic planning in place and good records of the Key Performance Indicators we know show how we are doing. I keep an eye on these monthly or weekly but a check of the annual averages or flows is really very useful. At the very least, I look at the leads I attracted to my business over the year,

where they came from, how qualified they were and how many of these I converted to sales of my different products. I look at turnover and expenses and profit and how cash flow was managed over the year. And I get another pair of eyes to do it with me as I realise I’m blind to some things, and so are you! Are there warning signs, are we being asked to do things differently? Is there a drop in any particular area? Are certain things growing unexpectedly showing new trends in the market? Why? I also look at my staff and how they coped, especially through our busy times. Did we have any disasters and how did we deal with those? Were there any high points and how can we build on those?

And finally we have a quick check to remove the clutter and tired marketing material and make sure any new direction will be clear and fresh. Old videos not performing well are removed; copy that does not meet our desired market is re-written or binned. Files are archived so they do not get in the way. The New Year’s system is put in place, clean and bright, full of energy.

The Three To Five-Year Re-Positioning This is literally a re-launch chance and in this day and age when trends move faster than the speed of light, it is an essential check for any business. It is also essential to see how your business has changed internally as it matures because it is inevitable that needs will shift at various growth stages.

FOR BUSINESS OWNERS WHO WANT TO GROW THEIR BUSINESS AND GET THEIR LIFE BACK! Here are just some of the really practical insights available only from this unique book: What the costs associated with franchising really are How to determine the best franchise method for your business 7KH ULJKW ZD\ WR ȴQG WKH EHVW IUDQFKLVHHV Using franchising as an exit strategy How to set up your franchise to really PD[LPLVH \RXU SURȴWV For your FREE BOOK or FREE CONSULTATION, visit: howtofranchisesimply.com.au Or call: 1300 960 136

BRIAN KEEN

Australia’s Most Sought After Advisor For Business Owners Considering Franchising Business Franchise Australia and New Zealand 59

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“Every successful long running franchise group regularly makes sure they examine their business against changes within the business and against the market.”

And in response to all the issues we raise, we re-jig the budgets and performance criteria for the next year. Set the direction and standards we want to achieve over the next 12 months. What sales do we want to achieve, and is there a need to re-jig our marketing direction for the year?

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H ave your say When you’re repositioning, you need to ask big questions about your relevance as a business which means a thorough review of all areas. The issues we look at are not very different to those we check each year against our strategic planning – it is just that we look much more closely over a longer time frame and ask much more searching questions. Especially about how our brand is stacking up in the market against any significant market changes and to see if there are any emerging opportunities. And we plan our major marketing campaigns for the next few years. It is essential to focus on the main areas.

Organisation Structure

Are all the roles pertinent today? And do people filling the roles still have relevant skills? With time and growth and maturity the needs slowly change - initially responsive and nurturing but in a mature business it’s more guidance and innovative.

Market Strategy

Review everything, from your USP, definition of your customer, completion and the relevance of your product and marketing message today.

Budgets

Are all expense and revenue items relevant and accurate?

Territories

Is territory planning for future franchisees still relevant? And where are the next primary expansion areas – inter-state or another country?

Operations and Procedures Manuals

Are these up to date and still relevant? Do they need an overhaul?

Training Programs

Do these address issues relevant to your current crop of franchisees? Are your support staff up to the task?

Franchise Agreement

Are the schedule and the terms still relevant?

Other Legals

Have you kept the disclosure document up to date?

so, miserably failed in their duty to their franchise partners, corporate team and shareholders. Where are Bumper-To-Bumper, Berklee Mufflers, Pets Paradise and the likes today? In some cases these groups are saved from oblivion by corporate rescues, mergers and so on but that’s not always so. Most positive is John O’Brien from Poolwerx. I know that everything Poolwerx has changed over the years has been in response to careful strategic examination. That is why it is today the most successful pool maintenance company in the world and John is now living in the U.S. expanding his group over there. Probably their most significant change was the re-structure of the support office. When this was first set up, support staff were largely technical, training new franchise partners in how to maintain swimming pools. However, as time went on and franchise territories filled, Poolwerx found most franchise partners had been with the group for a long time and no longer needed such training. To keep morale high, what they really needed was training in business growth and how to leverage themselves out of the day to day running of their franchise outlet. John had to go through the difficult process of replacing 60 per cent of his support staff so they could meet these needs.

How Do You Know It’s Right?

Recruitment Marketing and Processes

On all my clients projects I always use Jack Trout’s ‘5 Tests of Obvious’:

Your Leadership Skills

1. The problem we solve will be obvious – when you see it, it’s simple.

Is your franchisee avatar still relevant? Do you need a brush up?

When reviewing many of the major brands that have slipped into obscurity over the years, it’s clear that they have ignored this basic need of every business and by doing

2. Does it make sense to people? It must align with peoples’ perception. 3. Put it on paper – you must have a short and snappy story.

60 Business Franchise Australia and New Zealand

4. Does it explode in peoples’ minds? Does it resonate easily? 5. Is the timing right? Timing is everything: too soon and it doesn’t work, too late and it doesn’t work. So roll up your sleeves and let the sunshine in!

To Wrap Up Use re-positioning to make tough decisions and take advantage of your competition. And always remember that a crisis is something not to be wasted!

About Brian Keen From a quantity surveyor to a business entrepreneur, Brian’s business prowess has shone over 40 years. He arrived in Perth from London in 1975 and by the early 80’s had became a franchisee with the newly launched BedShed group, opening and operating seven stores in five years. It didn’t take Brian long to realise that creating franchises was the true direction in his life. Leaving BedShed behind, Brian established a national franchise consultancy and sales group, The Franchise Alliance. Throughout his time with The Franchise Alliance, the company developed sales strategies and business systems for over 40 businesses including Jim’s Mowing, UltraTune, Brumby’s and Donut King; and internationally, groups such as Expense Reduction Analysts. Establishing “How to Franchise Simply’, which delivers a simple step-by-step franchising system through the internet and workshops, Brian has shown countless business owners how to transform a familysized firm into a multi-million dollar asset, while saving them tens of thousands of dollars in consultancy fees in the process. W: www.howtofranchisesimply.com.au

Your Franchise of Choice

Buying a Poolwerx franchise isn’t just about buying a business, it’s about joining a team that is focused on to helping you to achieve your goals! Poolwerx has established systems, training, support and supplier relationships designed to maximise the opportunity for Franchise Partners to build their own successful business.

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1800 245 447

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FE ATURE: Spr ing Clea n You r H ome & B usiness

A pplia nce Tagging Ser v ices

ATS know where you have come from… For many, the opportunity to run their own business has been a lifetime goal. For others, a sudden change in employment status prompts a new desire to be in charge of their destiny in order to secure the future of their families. No matter what your reason is for looking to establish your franchise business, one thing remains constant amongst most franchisees – the overwhelming desire to create a lifestyle for their families they had not been able to achieve previously. That’s not saying the establishment of a franchise business is easy. In fact, some franchisees may not overcome the challenges associated with the first few years of their new franchise business. Suddenly, you are ‘The Boss’ and your business success now rests on your shoulders. You are now not only the Managing Director, but also the Receptionist, Sales Rep, Marketing Analyst, Accounts Clerk, Debt Collector, HR Department and IT Guru. How does this leave you any time to become an expert in your new chosen field and work on your business strategy? How can you keep all the balls in the air and put the time in to building a successful business? Importantly, how do you then create the time to enjoy that lifestyle you and your family so desire?

ATS know you need to focus on your strengths… Having experienced the challenges associated with building a successful business themselves, when Ainslie and

“In addition to helping its franchisees, another benefit of ATS having a central support office is the ability to secure and manage large national contracts.” Sarah Allen decided to franchise their Electrical Safety Testing business, Appliance Tagging Services (ATS), they wanted to provide a total ‘back-end’ administration service for their franchisees. “We know how difficult it can be managing conflicting priorities when you are a sole operator. On one hand, you can get so bogged down with invoicing and admin that your business and customer service starts to suffer. And on the other, if customer service comes first, invoicing and debt collection gets overlooked and cash flow screams to a halt.

Microwave Leakage Testing. As most of ATS’s services are governed by Workplace Health and Safety, Electrical Safety, Essential Services and Building Safety Regulations, ATS provides guidance on the legislation applicable to both clients and franchisees. ATS’s clients include large national corporations, government agencies, the manufacturing sector, large retail chains and smaller single site operations.

“We didn’t want that to happen to our franchisees or to our valued customers. We wanted our franchisees to focus on their core business – providing exceptional customer service, servicing their clients’ test and tag requirements, and growing their local businesses. We wanted them to be confident the experts in the ATS support office would take care of the ‘back-end’ and leave them free to build their business.

ATS franchisees benefit from access to ATS’s proprietary world class reporting and management tools. These systems have been designed and developed around the requirements of ATS clients large and small and provide unprecedented access to testing data and reports, along with detailed analysis of testing history. These unique reporting and management systems set ATS apart from its competitors and provides its franchisees with a real point of difference that can be leveraged in the marketplace.

“We firmly believe our model gives our franchisees a head start when establishing their businesses.”

ATS know you need reliable cash flow…

ATS know safety is a booming sector… ATS and its network of franchisees provide electrical safety and essential services to businesses across Australia (and shortly in New Zealand). Services include Testing and Tagging, Exit and Emergency Lighting Inspection and Testing, Fire Equipment Testing, Safety Switch Testing and

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Nathan Brown, one of ATS’s longest serving franchisees believed that the support provided by ATS, in particular the invoicing and debt collection service, is integral to the success of his business. “Apart from taking away the headaches of chasing payments in what can be a challenging financial climate, this service ensures a steady cash flow for my business and peace of mind for my family.”

FE ATURE: Spr ing Clea n Your Home & B usiness ATS create the freedom you need to drive your business… ATS have employed a team of dedicated operational and administrative staff to ensure each franchise business runs smoothly. The administrative team handle all aspects of administration – from data processing and test report production through to invoicing and debt collection. ATS also prepares Recipient Created Tax Invoices for their franchisees to assist with cash flow management. This leaves ATS’s franchisees free to get on with the most important aspects of their business - servicing existing clients to the absolute best of their abilities and growing their business at a local level. In addition to helping its franchisees, another benefit of ATS having a central support office is the ability to secure and manage large national contracts.

ATS free up your time to focus on the important things… ATS franchisees Megan and Ken Black from Canberra say that the administration support provided by ATS was a major factor that attracted them to the network. “Being new to business we were looking for the support of a franchise system. With the professional team at ATS’s support office managing client reporting and billing, as well as national tendering for national contracts on behalf of the franchise network, we can focus on providing the very best face-to-face experience in our community. We believe that is what will set us apart from our competition.”

multi-site organisations procure their services centrally, ATS tenders on behalf of the franchise network for national contracts. Unlike many of its competitors, the ATS support office staff manage the entire sales, scheduling and reporting process for its national clients. The ATS service team liaise with ATS’s clients to schedule testing services; along with managing the ongoing relationship with ATS’s major national clients. ATS also handle national advertising and marketing, with a sales team dedicated to tendering for national work.

ATS know how to help you develop your business…

Through regular communication with its clients, ATS monitors customer satisfaction by actively seeking customer feedback. This feedback ensures the network continually improves its service delivery and customer satisfaction promises.

Recognising the majority of large and

Franchisees service ATS managed clients

Business Franchise Australia and New Zealand 63

FE ATURE: Spr ing Clea n You r H ome & B usiness

A pplia nce Tagging Ser v ices

in addition to securing clients in their local Designated Marketing Area (DMA). ATS’s DMA’s are huge and provide franchisees the opportunity to grow and develop a strong client base, expand their business to incorporate additional technicians and develop a tangible asset for their future.

ATS believe in the right people in the right roles… Chetan Khemlani from Sydney is impressed by the level of service provide by ATS. “I believe that the support provided by the franchisor is imperative to a franchisee’s success particularly in growing their customer base. This has certainly helped me by allowing me to dedicate my time to finding new customers and to providing the best possible service to my existing customers.”

ATS know you need ongoing technical support… Following successful completion of two weeks induction training in Melbourne, ATS franchisees not only receive ongoing operational and administrative support, but they have access to ongoing technical training and ongoing technical support as required. All franchisees benefit from ATS’s continual improvements to its testing equipment, data capture and reporting systems. As registered electrical contractors ATS not only engage a team of qualified electricians, but is headed up by a qualified electrician. As a result, all ATS franchisees benefit from the experience of over 30 years specialist experience in the electrical industry. ATS’s electrical expertise is second to none, and this ensures ATS are continually regarded as the premier electrical safety services provider in Australia and the experts in the industry. ATS was also a founding member of the National Electrical Safety Testing Association, with General Manager Sarah Allen a member of the committee.

Don’t just ask us… ATS was a past recipient of the Franchise Council of Australia’s Emerging Franchisor of the Year. Founders Sarah and Ainslie Allen were delighted with the recognition this award brought to the entire team – from franchisees through to the support office staff. “We believe in the honesty

and integrity of our business – our family business – and the family businesses of our franchisees. “We are passionate about the services we offer, and we are determined to help our franchisees grow profitable, sustainable businesses. We are enormously proud of their successes and we see this as the hallmark of our brand as a leading franchisor.” Sarah Allen says that the award was recognition of all their hard work and their ongoing commitment to supporting the franchisees through best practice business operations. “To receive this award from the highly respected Franchise Council of Australia, and beat retail systems for the award, is testament to the quality of our network and shows what ‘man and a van’ service franchises can achieve.” Tim MacKinley, one of ATS’s Queensland based franchisees was also the recipient of

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the Franchise Council of Australia award for Franchisee of the Year 2013. “My ATS business has been terrific for my lifestyle. I was looking for support when establishing my business and the way ATS assisted me in managing my cash flow was a real benefit. My years with ATS have been excellent – second to none – and winning the award really recognises that. I can only hope more ATS franchisees will receive that recognition.“ ATS are seeking franchisees that have a passion for safety, a friendly and flexible nature, a commitment to exceptional customer service and a desire to grow a profitable and successful business. For further information on Appliance Tagging Services please visit our website or contact Steve Wren on: T: 1300 287 669 E: steve@ats.com.au W: www.appliancetaggingservices. com.au/franchise.

Franchises are available in all Australian territories. The Thermawood Refrofit Double Glazing System is the most advanced double glazing system for existing timber windows. • keeps homes cool in summer • keeps homes warm in winter • saves on energy costs • gives greater security • creates a healthier home

Become part of the success story: • strong growth industry • full training and on-going support • full advertising and marketing support • patented product new to the Australian building industry • established company with a 5 year track record • affordable business opportunity • for existing and new homes twice the business opportunity!

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Business Franchise Australia and New Zealand 65

FE ATURE: Spr ing Clea n You r H ome & B usiness

Jim’s C oncrete Cu t ting

concrete cutter Now ‘Counting On Jim’s’

Founder of The Concrete Cutter, Bruce Miskin has dismantled his modest Melbourne based franchise operation only to re-emerge under the Jim’s branding and tells Business Franchise magazine how it occurred. That’s not something we see every day, how did it come about? Miskin takes up the story, “One night I was disgruntled after a quiet day exhibiting at a franchise expo. Back in my hotel room I was reflecting on how I was struggling to spin all the saucers required of a small franchisor. In short I was having my own pity party as I flicked through the magazines from the expo. It was then that I read, then re-read an interview with Jim’s Group CEO Jim Penman. That was my epiphany moment.”

What was it you learned? “I learned” he said, “that most of the businesses operating under the Jim’s banner were franchisors just like me. I knew that mine was a great franchise offering and it would thrive under a structure where the saucers were perpetually spinning. I figured I could pay for it through the extra income that would be generated by aligning with a very powerful brand.”

What happened next? “The next day I went back to the expo and floated the idea with an adjoining stand holder and he said ‘you’d better count your fingers after shaking hands with Jim Penman’.” “Somewhat unsettled I then spoke with the Jim’s guys exhibiting at the expo, and their opinions were much more informed. On

“We are embracing the Jim’s philosophy by treating our franchisees as our customers.” the Monday I telephoned Andre Lavale, Jim’s business development manager. After a comprehensive information exchange I liked what I heard and attended a meeting at the Jim’s head office in Melbourne’s Mooroolbark. Andre Lavele hosted my visit at the leafy former school site, I was shown the various Jim’s support teams and spent time listening to customer calls coming into the national call centre at the same location.”

After your visit what happened? “I submitted a 30 page business plan, and made a second visit accompanied by my leading franchisor Brad Moore. Brad has subsequently bought into the business and will succeed me in four years’ time. We also attended an intensive six days of training and afterwards were invited to enter into an agreement. The deal offered was too good to decline. We are currently regional franchisors for Victoria with options on other states.”

Will your prospective franchisees be offered a similarly good deal? “Don’t get me started,” Miskin responded, “unless you’ve got a couple of pages to

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fill. We are so excited to be offering such value and earning potential in a mobile franchise for around $50,000 plus vehicle. We are embracing the Jim’s philosophy by treating our franchisees as our customers. We would rather release a franchisee from their agreement than retain them in if they are not happy. Its not rocket science, franchisees need a good income and some freedom in their lives. To prospective franchisees I would say, check out everything on offer, purchase your home territory in Jim’s Concrete Cutting then do your happy dance for years to come.”

A final question, did you ever get to meet Jim Penman? Miskin responded, “I can see where this is heading. The answer is yes, and we’ve shaken hands on five or six occasions.” Miskin grinned and while holding up a full complement of fingers he quipped, “So far so good.” For more information contact: T: 0499 399 355 E: bruce.miskin@jimsconcretecutting. com.au W: www.jimsconcretecutting.com.au

NOW is the time to jump in … Be your own boss and become part of this high profit industry! Have you been looking for a franchise that comes with outstanding business and product support from one of the industry’s most successful operators in Australia? Are you tired of the 9 to 5 or FIFO grind? Consider a Mend A Bath franchise: • Large territories • Comprehensive training • NO royalties … ever • Niche market • Unique product • Plant and equipment • Uniform package and much more …

Resources at your fingertips! Current titles include: Business FRANCHISE Australia and New Zealand magazine The Magazine for Franchisees, Bi-monthly publication The Australian and New Zealand Business FRANCHISOR magazine The Magazine for Franchisors, Quarterly publication Australian and New Zealand Business FRANCHISE DIRECTORY Annual publication The FRANCHISE GUIDE Annual publication CGB’s website also provides an additional advertising and information format and complements our publications.

www.businessfranchiseaustralia.com.au

e x pert a A dv ice

Working on your business Franchisees are not alone!

68 Business Franchise Australia and New Zealand

“At least once a year, you should undertake a complete review of your business and yourself.” Steve Seddon | Senior Business Development Manager – Franchising, WA, QLD & SA Westpac

As the owner of a franchise business you will experience your share of challenges. Irrespective of how long you have been a franchisee (one month or 10 years) you should invest time to work on your business. By this I mean, look at the big picture, identify any threats and opportunities to your franchise and develop a detailed action plan. This plan will become a ‘living’ document to be regularly reviewed, analysed and adjusted. This is where you will benefit from the combined knowledge and experience of your support network. Your network may include your franchisor and their support staff, fellow franchisees, your accountant, lawyer and business banker. You may also have a business coach, mentor or a trusted friend to provide feedback. Almost any challenge you face will benefit from the support these people can provide. At least once a year, you should undertake a complete review of your business and yourself. As part of your action plan, consider your:

Financial Position How has the business performed and what are your financial objectives for the next 12 months? Review with your franchisor and seek input from your accountant and other advisors. Consider your personal financial position. Are you getting a sufficient return for your efforts?

Cash Flow

Industry Groups and Associations

Are you making the best use of your business cash flow? In my experience an increasing number of businesses find themselves falling behind in their obligations to the Australian Taxation Office (ATO). Talk to your business banker about setting up a separate business taxation account to provide for your GST and other taxation obligations. This will keep the money separate from your general business trading account and reduce the risk of it being used elsewhere in your business. Remember that this is money you have collected from your customers and should be held separately.

Joining a local business or industry group is a good way to networking with others. Most meetings are held outside business hours and give you the opportunity to meet with likeminded people who may be experiencing the same issues and challenges. Meeting with people from outside your business circle can provide reciprocal business opportunities. Woman franchisees may consider joining a specialist woman’s group. An example of this is Westpac’s ‘Ruby Connection’ which runs a number of events and educational seminars for business women.

Insurances

Community Involvement

Review your personal and business insurances. Don’t forget to include personal, temporary disablement, permanent disablement and trauma insurance. All too often people moving from paid employment into a business don’t cover themselves for the unexpected. A broken ankle from a fall could put you off work for six weeks and destroy your business if you don’t have sufficient insurance cover in place. Speak to your insurance broker or business banker who can tailor a policy to meet your requirements.

Education It has often been said knowledge is power and we all need to continually develop ourselves. Look at your weaknesses and develop a plan to build your knowledge and skills. For example, an understanding of financial statements will assist you in the business planning process. Can you calculate the break-even point for a business decision? Consider enrolling in some management courses at your local TAFE or Westpac’s Davidson Institute to build the skills you need. Your franchisor or fellow franchisees may be able to assist in pointing you in the right direction.

Businesses and their owners can benefit from targeted community involvement. This could range from sponsorship of a sporting group or charity event. A number of franchisors will assist in identifying an appropriate beneficiary and there is nothing more satisfying and rewarding than to see a tangible benefit to your community. This will also provide an opportunity for involvement of your staff members which adds to team camaraderie

Work Life Balance This is easier said than done. The risk of personal burn-out and relationship issues are high in the business sector. We all understand the need to divert all of your time and effort when establishing or learning your business however there comes a time to step back and look at your work life balance. This will not happen overnight, however, you need to set some goals and take time away. This may involve taking time to catch up with friends and family, play some sport or taking a family holiday.

Business Franchise Australia and New Zealand 69

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“A ‘general review’ of franchise agreement terms may well have significant underlying consequences for the enforcability of some terms and conditions under franchise agreements.”

Succession Plan or Exit Strategy Look at your goals to eventually leave the business. Consider if you will pass the business on to your children or sell. Look at the current value of your business and determine the best time to sell. If your business is in a retail environment the term remaining on your lease and franchise agreement will impact the business value. Take control and look for ways to maximise your sale value. Speak to a business broker who specialises in selling franchise businesses. As discussed earlier take time to select and develop a support group. The obvious starting point is with your franchisor and fellow franchisees. Meet with your accountant and lawyers regularly to review your position. Has anything changed since your last meeting? Are property leases and franchise agreements coming up for renewal? Does the franchisor or landlord have an expectation for you to spend money on a store refurbishment or equipment upgrade? Your business banker is well placed to assist you in reviewing your bank accounts and loan structures. They will be able to refer you to a range of other financial specialists

“It has often been said knowledge is power and we all need to continually develop ourselves. Look at your weaknesses and develop a plan to build your knowledge and skills.” - financial planners, equipment finance specialists, transaction specialists etc. New and improved financial products and services are being continuously developed and may save you time and money. Look for a business coach, mentor or a trusted friend. This could be a formal arrangement with regular meetings where outcomes are discussed or a more informal catch up over coffee. Either way it is important to develop a meeting agenda and agree outcomes. To maximise the benefits you will need to move out of your comfort zone by challenging the way you do things. Not everything will work the first time however nothing points to a declining business more than the failure to continually improve and evolve.

Steve Seddon is Westpac’s Senior Business Development Manager – Franchising, Western Australia, Queensland and South Australia. He is a CPA and a member of the Franchise Council of Australia’s Western Australian committee. Westpac continues a long-term commitment to the franchise sector in Australia. The bank has a national network of franchise specialist business bankers who are able to deal with the specific needs of the franchise sector. Contact Steve at: P: 0407 401 892 E: sseddon@westpac.com.au W: www.westpac.com.au/business- banking/industries/franchising/

Additional free information is available at Westpac’s Davidson Institute see website located at www.davidsoninstitute.edu.au.

70 Business Franchise Australia and New Zealand

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Fr a nchisor in D ep th : T h e Drug De t ect i o n Ag ency ( TDDA )

IN THE BUSINESS OF CREATING DRUG-FREE ENVIRONMENTS Not only is TDDA one of Australasia’s fastest growing franchise businesses, it’s also rewarding to be part of and prides itself in making a credible difference in the community. A leader in its field, TDDA has been operating for 10 years in Australasia and now has 40 offices throughout the two countries offering on-site drug testing in purpose built

vehicles, together with education through employee and management training. Australian Franchises are quickly being snapped up throughout the country as employers recognise the importance of addressing potential drug and alcohol abuse in the workplace. This steady demand for new TDDA branches is partially fuelled by the growing ICE epidemic sweeping Australia. TDDA CEO and Founder Kirk Hardy says, “As a community we need to stand together to address this at every possible level, whether it’s educating our kids, together with resources to help people who are struggling with drug addiction. Workplace drug testing not only provides a

72 Business Franchise Australia and New Zealand

safe working environment but also provides early identification giving people a chance to address their usage, giving them a better chance of giving up the drugs.” Kirk says that a quote from Patrick Dixon ‘international business commentator’ sums up the best approach to address the current ICE epidemic Australia is facing - “Drug testing at work is the single most effective weapon we have against adult substance abuse.” TDDA’s Australian expansion is in sound hands. A successful Master Franchisor herself, Yo Ellis TDDA Managing Director Australia, brings sound expertise around building successful franchises to the TDDA network. After establishing her own

“Australian franchises are quickly being snapped up throughout the country as employers recognise the importance of addressing potential drug and alcohol abuse in the workplace.” office that covers all aspects of drug testing and the tools and equipment available to TDDA franchisees.

by people who genuinely care about what they do.”

100-day training support To ensure TDDA franchisees are the best, and delivering the best possible service, TDDA has developed a comprehensive 100day training package that is delivered to all new franchisees. The comprehensive training package has been developed with valuable input from Blair Larsen, TDDA Franchise Services Manager. Blair’s ‘hands on’ experience as a franchisee before joining TDDA has been crucial in finessing the training. “Ensuring that new franchisees are thoroughly and expertly trained is vital to the success of any business, an area of worth that can never be underestimated,” he says. franchise business from scratch and building up to 115 franchises, Yo decided it was time to take on the new challenge of helping expand TDDA’s Australian franchises. “I love working with new franchisees and helping them develop a successful business. It’s a challenge and there’s a lot to learn along the way, but it’s well worth it and rewarding for them in the end, not only from a financial perspective but also knowing that they’re doing something positive for the community.”

The girl on the bike Saving lives is part of TDDA’s company mantra. “Our ultimate customer is the ‘girl on the bike’. An analogy we stand by whenever we do policy or education training, or testing within any industry. Ultimately our work helping to ensure workplaces are drug and alcohol free to prevent accidents, extends outside the confines of the business walls into the community and beyond, ultimately ‘protecting the girl on the bike’ riding along in every suburb in Australia,” Kirk says. “When you deal with TDDA you can be confident that you are getting services that offer superior methodology, an adaptable attitude, internationally recognised standards of quality and service, and all this delivered

Blair is confident that after undertaking the training the new franchisee will be well on the way to success. “We want to make sure our people have been given all the necessary tools they need to be successful for all parts of the TDDA business. At TDDA we need them to not only know the business and its services, but to be competent to deliver every part of it to our clients. “The more support that we can offer to ensure our Franchisees’ success, for the brand and our clients; that is the ultimate goal. We are dealing with peoples lives every day, and it’s important for us to make sure they have the best people to help them make a positive change.” The 100-day Franchisee training system has been developed to create extensive training support delivered by both internal TDDA staff along with several external international experts in their field, ensuring the Franchisees are getting the best possible advice and processes. It starts with a 4-week induction program in Auckland that is broken up into two, 2-week blocks. The course starts with the usual induction elements – introduction to TDDA and the background to the business, the inherent organisational values and ‘the TDDA story’. This is then expanded to operational training in a busy Franchise

Blair explains, “From here it gets even better for the Franchisee as we cover wider subjects including strategic business planning and sales processes, individualised business skills and public speaking, best practice for client interaction and logistical requirements for the set up of the business. “As well as gaining skills that can be transferred to other areas of a Franchisees life, they also receive an Australian Quality Training Framework (AQTF) qualification.” The AQTF is the national set of standards that assures nationally consistent, highquality training and assessment services for the clients of Australia’s vocational education and training system. Following on from the ‘classroom’ setting, the Master Franchisee then provides one-onone training with the new Franchisee in their home territory. A high priority for the Master Franchisee is to assist Franchisees with on-the job coaching. “In the first instance Franchisees will be assisted every step of the way with the Master Franchisee delivering the services with the new franchisee observing, and this quickly progresses to a role-reversal with the Master Franchisee observing and offering assistance as and where necessary. The goal is to set the new Franchisee up as quickly as possible and instil confidence in the product and the individual,” Blair says. The solid success of TDDA franchises is proven by the recent on-selling of three franchises which topped the 1 million dollar figure, reflecting not only the success of the business but also the opportunity for franchises to build themselves a valuable nest egg. “This takes hard work and some long hours to achieve, but is an attainable goal for franchisees who put in the time and effort,” Blair says.

Market leading innovation TDDA puts a strong emphasis on research and development and is considered a leader in its field.

Business Franchise Australia and New Zealand 73

Fr a nchisor in D ep th : T h e Drug De t ect i o n Ag ency ( TDDA )

“With laws constantly changing, and new drugs flooding onto the market, we want to make sure we are the global authority on testing standards so it’s all about continuous improvement and ensuring we are always ahead of the game and delivering the best services and products to our clients and Franchisees,” Kirk says. On the innovation front TDDA was the first to offer synthetic cannabis testing in Australasia; has developed two new, world first mobile app’s - one designed as a workplace management tool and the other designed to better inform and educate parents and home owners in the community about drugs, their effects and how to identify their use. A percentage of the proceeds from the app sales are donated to children’s hospitals in both New Zealand and Australia, again highlighting the organisation’s focus on not only workplace drug testing, but also on families and the community as a whole. What current Franchisees have to say:

Rebecca Randall, NSW Rebecca says when researching franchise businesses it was important to her to find a company that not only best suited her skills and knowledge, but also had strong views on aspects like ethics, structure, industry, management, training and support. “TDDA not only offers amazing opportunities in regards to continued growth, on-going training and support, but also stands for something important and are passionate about their brand and business. They were not prepared to sell a franchise to someone who did not fit their criteria, and that to me spoke volumes about their professionalism. “The structure, support, and training, is a lot about what the brand stands for, and being able to invest into a franchise that is exciting and continually growing, discovering and always moving forward with the best foundations in place, I was convinced that by choosing TDDA I would be part of a business that not only enhances people’s lives, but is also passionate about what they offer,” Rebecca says. What she likes about the work is that there’s no average day with TDDA. “I can be in the office one moment speaking with clients and then receive a call to go and test several employees requiring access to a work site as client requirement, every day is different and that is what is so fantastic about this business.”

“We want to make sure our people have been given all the necessary tools they need to be successful for all parts of the TDDA business.” Terry & Yoshi Gusterson, QLD Husband and wife team Terry and Yoshi Gusterson chose to invest in a TDDA franchise because of its future prospects and solid market reputation. “We think drug detection in the workplace has a big future and TDDA has a lot of aspects covered; professionalism, wide coverage over most major parts of Australia and more to come, good systems in place, NATA accreditation and a good reputation in the market.” Terry made the shift recently to TDDA from being a Safety Officer/Trainer and Assessor with a drilling company in the mining industry, and his wife Yoshi was a stay at home mother. “This may sound corny but it’s so true, the key attributes you need to be a successful franchisee are enthusiasm and interest in creating drug free environments,” Terry says. The 100-day training programme is hugely beneficial according to Terry. “You receive two weeks solid training for your initial testing training and another two weeks with business development – all with knowledgeable and enthusiastic trainers and other franchisees, who all want the same results. The training also means you have someone talking with you/contacting you regularly to answer any possible questions or explain any issues you may have.”

Anthony Lowe, VIC Anthony sees the ability to develop relationships with new people, and knowing your product as key attributes to running a successful TDDA franchise. “You need to be able to communicate with people at all levels from senior management to general staff. Flexibility, patience and a bit of tenacity are strong points to bring with you into the business.” After considerable research Anthony decided on a TDDA franchise. “I believe in what

74 Business Franchise Australia and New Zealand

TDDA stands for as a company, and after doing a lot of research into a number of other businesses and various franchises, this was the best fit for me given my experience and knowledge base. After meeting with the management team, I was confident this was a business I wanted to be part of.”

Caroline Eastwood, SA Caroline looked for the right business opportunity for 12 months before deciding on TDDA. “I wanted a business with low overheads during start up, and one that I could manage on my own without having to rely on employing and managing multiple staff to run the business. “On meeting the TDDA representative, I was impressed with his passion for the company and the role TDDA plays in the community. After learning of the company’s ethos, vision and business model I knew it was the right business for me.” Caroline rates the 100-day induction course as vital to a successful business start up. “It gave me a strong understanding of what the company is all about and the manner in which they expect to be represented in the marketplace. The support on returning home to start the business was great. The level of support I received was fantastic.” Caroline worked in a corporate environment for more than 20 years in the IT/ICT industry managing sales and marketing teams and hasn’t looked back since joining TDDA. “It’s refreshing to now be working with an organisation that is able to make decisions quickly and are not held back by bureaucracy.” TDDA franchises are available throughout Australia. For more information contact Blair Larsen: E: blair.larsen@tdda.com W: www.tdda.com

Own a Slice of La Porchetta!

“

La Porchetta is like a family. They are there for support when we need it and they work with us to improve our business.

“

Vicky and Michael Vincent Franchisee

Join the largest Italian restaurant chain in Australia and New Zealand. You will love taking part of serving our guests quality Italian food, to order, using fresh ingredients. We are looking for passionate food lovers with a strong work ethic and drive to join our family. You bring the drive and commitment and La Porchetta will provide the proven systems, training and support to achieve success.

WHY LA PORCHETTA? • • • • • •

A proven profitable operation. We are a much loved and recognisable national brand. We have strong local area marketing support and advice. Be part our dynamic and engaged family of restaurants that love people. Join our team of restaurant owners who love getting together and share ideas. We offer a flat fee structure that allows you to build your business faster.

Minimum Investment: Dependent on Site Conditions $300k+

Opportunities now available Australia-wide in key metropolitan and regional areas. Visit: http://www.laporchetta.com.au/franchising, email: franchising@laporchetta.com.au OR call (03) 9460 6700. Follow us on Social Media

/LaPorchetta /LaPorchettaOfficial /LaPorchettaChefsTV

Enquire Now

Download our New iPhone App or Android App

www.laporchetta.com Business Franchise Australia and New Zealand 75

fr anch isi ng e x p o

Franchising Expo

set to grow in 2016

After highly successful shows this year in Sydney, Brisbane and Melbourne, the Franchising & Business Opportunities Expo will hold a fourth show in 2016 in Perth. Exhibition Manager Fiona Stacey said the time was right and the team were very excited about working with exhibitors and the Franchise Council of Australia (FCA) to make it a professional showcase for the industry. “The mining boom may have slowed, but Perth remains a busy and cosmopolitan city,” she says. “The difference is that there are now thousands of highly qualified and cashed-up people looking to work for themselves.” According to the FCA, franchises are a popular choice for people investing in their own small business, with more and more opting for the security of a proven brand, buying power and efficient systems.

“Franchising is a successful and fast growing part of Australia’s small business landscape, directly employing more than 460,000 people across an estimated 79,000 franchise units in 2014,” says Kym De Britt, General Manager of the FCA. “The importance of undertaking thorough research cannot be emphasised enough to any prospective franchisee,” he adds. “It’s important to understand whether franchising is the right business model for you, and if you decide it is, to find out all you can about the franchise system you are considering becoming a part of. “That’s why the Franchising & Business

The Franchising & Business Opportunities Expo provides a great opportunity for would-be franchisees to talk face to face with franchise systems.

Opportunities Expo provides a great opportunity for would-be franchisees to talk face to face with franchise systems, ask questions and discover which system might be the best fit for them.” Fiona Stacey says what stood out for her over the three shows in 2015 from a visitor’s point of view were the quality and range of exhibitors; the number of well-informed and business-ready visitors; and the inspiring and informative seminars presented in each city. “Each city hosted an Expo that showcased thriving Australian and international companies, all eager to share their success with potential investors and franchisees, or to assist and advise them in their journey,” she says. “The shows proved once again that the Franchising and Business Opportunities Expo is the best place to take the first steps towards being your own boss, or growing your business,” says Stacey. “It’s also an event where the industry comes together

76 Business Franchise Australia and New Zealand

to educate, inform and network – the place where you can really turn your ambition into action. “We are now preparing an even more exciting series of shows for 2016, kicking off in Sydney in March at the Royal Hall of Industries. It’s time to start planning to turn your dreams into reality!” The Sydney Franchising & Business Opportunities Expo will be held 18-20 March 2016 at Royal Hall of Industries, Moore Park. Go to www.franchisingexpo.com.au for more details and dates for 2016 shows in Perth, Brisbane and Melbourne. For information about participating in the 2016 Franchising & Business Opportunities Expo contact Fiona Stacey: T: 03 9999 5464 E: fiona@specialisedevents.com.au W: www.franchisingexpo.com.au

Business Franchise Australia and New Zealand 77

sn a pshot: m a rsh & m a h er

FRANCHISE LICENSING AND RETAIL GROUP

WOW what a year in franchising since the new Franchise Code has come in! Compliance Issues Robert, Marianne and Natassja in our franchise group have been extremely busy with new and overseas Franchisors upgrading their agreements to comply with the Code. Overseas Franchisors coming into the Australian market require their franchise documents to be updated to comply with the Code and also meet their financial disclosure obligations under the Code.

New Franchisors We are acting for a number of new and exciting Franchise systems in a wide range of areas such as Retail, Food and Hospitality, Childcare, Fitness and Health, Online sales and other Business to Business Service Industries. We love being part of such a dynamic industry and acting for Local and International clients.

Dispute Resolution There have been a number of recent high profile franchise failures where Franchisors have been placed into Voluntary Administration and Liquidation. We have been advising a number of

Franchisees in these systems as to their rights and obligations including their options in dealing with shopping centre landlords and Administrators We have also been involved in a number of mediations under the Code acting for both Franchisors and Franchisees aimed to resolve disputes so the parties can get on with business or negotiate an exit. We provide a full range of services to our business clients in the areas of Leasing, Employment Law, Intellectual Property, Contract law, and Dispute Resolution We also provide the full suite of franchise services to our franchise clients which include Franchisors, Master Franchisors and Franchisees. Marsh & Maher are members of: • The Franchise Council of Australia (FCA). • International Franchise Lawyers Association (IFLA) being a network of specialist franchise and licensing lawyers worldwide. We can therefore refer Australian Franchisors to reputable and experienced advisors worldwide. • US Commercial Service -assisting US companies to establish business in Australia; and • Themislink European Lawyers Network. We also have a network of experienced consultants who are FCA members to assist our new franchisor clients to ensure the success of their franchise system, which includes accountants, feasibility, site selection, territory planning and developing operations, manuals and franchisor systems.

78 Business Franchise Australia and New Zealand

Our recent experience includes: • Acting for overseas companies from Germany, France, Sri Lanka, Thailand, Greece, Hong Kong, New Zealand and the US to establish their business operations and franchise system. • Assisting multiple Franchisees to renegotiate their franchise agreements with their franchisor and in mediation.

• Preparation, review and renegotiation of Master Franchise Agreements. • Advice on corporate structures for Licencing and Distribution systems.

• Acting for multiple Franchisees in dispute with a Franchisor. • Upgrade of Franchise documents to comply with the Franchise Code 2015. • Advice to Franchisees for a fixed fee. • Applying for Third Line Forcing exemption from the ACCC.

• Strategic advice to Franchisors and Franchisees. Robert and Marianne have over 35 years of industry knowledge and experience. We provide clients with fixed fees based on the scope of services where possible so our clients can monitor and budget for their legal costs. Please contact Robert or Marianne at: Robert Toth, Partner (03) 9604 9405 rxt@marshmaher.com.au

If ov co lo pe

Marianne Marchesi, Senior Associate (03) 9604 9413 mim@marshmaher.com.au

BUILD YOUR FUTURE WITH A RETAIL ICON

Clark Rubber, the leading national retailer of pools, foam and rubber offers everything you need to build your own business. If you want to be part of a growing, award-winning retail network of over 60 stores, we offer a turnkey solution, business development, comprehensive training and ongoing marketing and IT support. We are looking for friendly, customer service-orientated and business-minded people who want to take their future into their own hands.

If this sounds like you, contact Dirk Heinert, phone 03 8727 9999 or email dirk.heinert@clarkrubber.com.au Franchising Hall of Fame

clarkrubber.com.au

e x pert a dv ice

Social media:

managing your legal risk Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram, Snapchatâ&#x20AC;Ś the list goes on. The constant rise of social media brings with it new commercial and marketing opportunities for businesses. With opportunity comes risk, and business owners need to carefully manage these risks. What are the risks? Imagine one of your employeesâ&#x20AC;&#x2122; posts false comments about a competitor on your organisationâ&#x20AC;&#x2122;s Facebook page. It goes viral. Are you aware of the risks your organisation may face from this type of situation?

80 Business Franchise Australia and New Zealand

“One of the best ways to manage the risk is to have a comprehensive social media policy in place and staff trained on it.” Kate Gordon | Senior Associate M+K Lawyers

Misleading and deceptive conduct Online content that is misleading and deceptive may breach the Australian Consumer Law. In Seafolly v Madden, the owner of a small swimwear business, White Sands, posted on her Facebook page a number of extracts from the Seafolly catalogue of the Seafolly designs with the question “The most sincere form of flattery?” and the equivalent names for her designs. The owner also contacted various media outlets and the story quickly spread. Seafolly sued the owner, Madden, for misleading and deceptive conduct in breach of the Australian Consumer Law. In her defence, Madden stated that her comments were personal in nature and not business related. The Court disagreed with Madden and found her liable for misleading and deceptive conduct.

False or misleading representations Businesses are responsible for ensuring that the content on their social media pages are accurate. Any false or misleading comments, regardless of whether it is generated by the company, its employees, customers or other third parties, may breach consumer laws. In ACCC v Allergy Pathway (No.2), the ACCC alleged that Allergy Pathway was in breach of an earlier undertaking it had given that it would not publish misleading representations about the company’s services on its Facebook and Twitter pages. The publications included testimonials written and published by clients on Allergy Pathway’s Facebook wall. Allergy Pathway knew that clients had published testimonials but it took no steps to have them removed. The Court ultimately found that by its knowledge, and subsequent lack of action, Allergy Pathway became the publisher of the testimonials and was in breach of its undertaking to the Court.

Defamation Comments published on social media may be defamatory. In Mickle v Farley, a teacher was awarded $105,000 in damages in Australia’s first Twitter defamation case to proceed to a trial. The Court held that a former student had defamed music teacher Christine Mickle, making false allegations about her on Twitter and Facebook.

Discrimination Discrimination may arise through the misuse of social media. Comments that are aimed at certain individuals may constitute discrimination and, if not dealt with appropriately, may result in a company being held to be vicariously liability for that discrimination. The Advertising Standards Board investigated a complaint that content on Victoria Bitter beer’s Facebook page breached the Australian Association of National Advertisers Code of Ethics. The Board determined that the Code applied to a brand owner’s Facebook page (including content posted by third parties), as it is a marketing tool over which the advertiser has reasonable control. The Board held that Victoria Bitter had breached the Code, because some user posts were discriminatory towards women, degrading to homosexuals, used obscene language and did not treat sex, sexuality and nudity appropriately in the circumstances.

Other legal risks Other legal issues that may arise from the use of social media include: • Copyright infringement • Trade mark infringement • Breach of privacy • Unauthorised disclosure of confidential information

• For listed companies, breach of the continuous disclosure obligations.

Brand Damage Social media poses a significant reputational risk to organisations. Negative online content can go viral very quickly and the potential for damage is far greater and longer lasting than printed material. It’s crucial that every organisation has policies and procedures in place to deal with any attack on its brands.

How can a business manage its risk? There are several ways an organisation can manage its social media risk.

Social Media Policies One of the best ways to manage the risk is to have a comprehensive social media policy in place and staff trained on it. This should set out clear guidelines for how the business and its employees, and for franchisors, the franchisees, are to use (or not use) and manage social media. Social media policies are most effective if they are written in an easy to read, conversational style. It may include: • parameters as to use e.g. absolute prohibitions, or use only with permission; • if use is permitted, the guidelines for use e.g. guidance on how to avoide breaching the law; • a prohibition on disclosure of the organisation’s confidential information, and a clear statement of what the business considers is confidential; • the ownership (and consequential password, access controls) of the social media account (this is of particular relevance for LinkedIn, which may raise client solicitation issues); • a statement that compliance with

Business Franchise Australia and New Zealand 81

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“Negative online content can go viral very quickly and the potential for damage is far greater and longer lasting than printed material.”

the business’ social media policy is mandatory; • the ramifications of non-compliance e.g. disciplinary action, breach of contract, termination; and • a reminder that when in doubt, do not post! The following case highlights the importance of ensuring everyone understands the business’ social media policy. Logistics company Linfox was ordered to restore pay to an employee, whom it terminated for making inappropriate comments about managers on Facebook. The employee’s dismissal was found to be harsh, unjust and unreasonable, because the employer had not communicated its social media strategy to the employee.

Training Training should be put in place for all employees, and more detailed training for those who use social media as part of their roles. General social media training

should be incorporated as part of a business’ induction procedures and training, so that all employees are aware of any social media polices and the employee’s rights and obligations.

the risks. In doing so, a business will be taking important steps to create a culture where everyone understands the social media risks and the importance of protecting your brands.

Monitoring

Kate Gordon is a Senior Associate at M+K Lawyers. She has a wide range of experience in commercial transactions and specialises in franchising matters. Kate’s experience spans both private practice and in-house counsel roles, in Australia and internationally. In particular, Kate has acted as in-house counsel for franchisors.

Knowledge is power - and a key tactic for minimising social media risk is consistent monitoring of the main platforms. This should include considering monitoring of social media outside of business hours, as many social media incidents occur at night or on the weekend. At a minimum, organisations should use a paid tool or software to ‘monitor’ social media for references to their brand.

Next steps Identifying and managing social media risk is essential for all business owners. Creating and communicating an effective social media policy, together with training and active monitoring, can assist in managing

82 Business Franchise Australia and New Zealand

M+K Lawyers is a growing firm of commercial lawyers and industry advocates, devoted to the needs of businesses and asset owners in the midmarket. T: 03 9794 2505 E: kate.gordon@mk.com.au W: www.mk.com.au

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h ave your say: PETER FI ASCO

The changing face of franchise recruitment

Meeting the challenges of an evolving market Franchising remains one of the most popular choices when people look at going into business for themselves. The concept of ‘working for yourself but not alone’ still appeals to prospective business

owners and, in this sense, little has changed in the world of franchising. However, many franchisors have fallen into the trap of believing that there is no need to change the way they recruit new franchisees. If the old way is ‘not broken’, then why fix it? The information available to prospective franchisees, how they research brands that interest them and the many avenues of access they have to this information has changed

84 Business Franchise Australia and New Zealand

over the years. People have information at their fingertips, they are savvier than ever before, and have researched your brand in depth before they even make contact with you. Yet the strategy for recruiting new franchisees has not changed, with many franchisors stuck in their old ways – casting their nets wide and hoping to attract a large number of leads that will eventually dwindle

down to a few franchise buyers. Experts agree, there needs to be significant change in how new franchisees are recruited.

Getting it right Corina Vucic, Director of FC Business Solutions, a consultancy service to the franchise industry, cites a number of organisations that are hitting the mark. “The Barry Plant Group has implemented great succession planning within its current offices,” Corina says. “They recruit organically from within by training, empowering and up-skilling senior sales people who can then partner with existing franchisees.” She also notes Zambrero, a Mexican restaurant franchise group that has set up area developers in various regions to recruit franchisees; Hudsons coffee – a multi-site ownership model with HR structures designed to help grow the group through existing franchisees; and Back in Motion, whose in-house recruiter targets physiotherapy networks, since franchisees must first be physios. Corina also notes the change in Hairhouse Warehouse’s strategy. “What I am seeing out of Hairhouse Warehouse at the moment, is that they understand how franchisees become successful, and are bringing that to the forefront of the recruitment process,” Corina says. “There is a pro-active approach and outside of the box thinking. I have seen them try new ideas that I have never seen used before by other brands.”

Prioritising recruitment As franchisors, we need to think of recruitment not so much in terms of recruiting franchisees, but of finding the right partners for our business. For many franchisors, recruitment is a high priority, however, there is little investment of thought, strategy and time. Rather than being part of the overall strategy, it plays second fiddle to outlet locations, marketing and other considerations. Some franchisors engage external companies to handle recruitment, or they rely on brochures, sales flyers, or a tab on their main website which tends to be lack lustre.

“Today’s consumer is better informed than ever before, and those looking to buy into your franchise, are no different.” “While franchisors understand the need to spend money on recruitment, the amount they set aside is often insufficient, haphazardly allocated and poorly executed,” Corina says. “Many don’t set aside an appropriate budget to stimulate sales at the other end,” she says. “The budget should include human capital, marketing dollars, and a recruitment software tool or CRM to capture information.” Franchisee recruitment needs to be part of a brand’s main strategy, not just an add-on or after thought. It is as important as any other department within a franchise business. For too long it’s been a second-thought strategy. The old way of just generating as many leads as possible and trying to find the diamond in the rough is inefficient and old school. We need to cast the net in a more targeted way, to ensure the people coming back to us are more of the right people. The aim of the recruiter should not be to increase the number of leads, but to increase the quality of the leads that match the brands requirements. You may get fewer leads, but the strike rate is higher, with better efficiency and higher quality of candidates.

The high cost of getting it wrong Not every person is cut out for franchising; of those who are, not everyone will suit your brand. An unsuitable franchisee does not have a high chance of success, and can soon find themselves indebted, in an emotional and financial crisis, not to mention the issues that it can cause within the brand. “A struggling franchisee can do a lot of damage to a brand,” Corina says. “Their negativity rubs off on those around them, until other franchisees begin to question the franchisor and its model. It can cause restlessness and poor performance within the entire group.” Recruiting the wrong person will cost the

brand more over time than it would to recruit the right candidates. An effective recruitment strategy is long term, not the short term fixes which sometimes plague recruitment in franchise systems, and needs to take into account the bigger picture. There is no precise timing, or formula for recruiting a franchisee. It depends on the prospective franchisee themselves. There are times when we go from enquiry to settlement in two months, and there are other times when this is pushed up to 12 months. Each situation is different and the prospective franchisee has to feel right about the purchase. It’s important to keep in mind that this is possibly the largest, or at least the second largest, purchase in a franchisees lifetime.

Clearing the path for new growth It is even more difficult to recruit new franchisees to new sites when your brand has a lot of existing stores on the market. A brand should never have more than 8 – 10 per cent of its outlets on the market at any given time, with an optimal target of five per cent. Having too many outlets for sale can flood the market. We need to first clear out the backlog by supporting those who want to move on, and then make way for the new franchisees and new sites. If you have more than 10 per cent of your franchisees trying to sell their business, a prospective franchisee will rightfully ask you why so many are trying to leave and as a franchisor you need to be prepared to answer this question both truthfully and precisely.

The impact of the digital age Today’s consumer is better informed than ever before, and those looking to buy into your franchise, are no different. People have a myriad of avenues from which to gather information. It should come as no surprise that the internet is the greatest source of

Business Franchise Australia and New Zealand 85

h ave your say: PETER FI ASCO

information available whether accurate or not, and it can be your best ally or sworn enemy.

“Each situation is different and the prospective franchisee has to feel right about the purchase. It’s important to keep in mind that this is possibly the largest, or at least the second largest, purchase in a franchisee’s lifetime.”

Many franchisors choose to undersell the franchising opportunities on their main website, with franchising information buried amidst a quagmire of other information, or not provided at all. “It can be like trying to find a needle in a haystack,” Corina says. “When you finally locate the tab you want, the information is daunting, poorly communicated, or there is a lack of information. So what does a prospective franchisee do, they will look elsewhere or give up all together.”

How will prospective franchisees learn about your brand? Some franchisors feel that detailed information about their business should be veiled in secrecy, and are reluctant to post the kind of information that potential franchisees want. Franchisors often ask interested parties to fill in an online form before they’ll divulge relevant information, this unwillingness to provide information creates a barrier to entry. Franchisors tend to be hesitant about putting information out there, but as franchisors, we can no longer afford to be secretive about our brands. We cannot sell a secret. People want the information before they make any commitment and divulge their personal information to us. We need to strike the right balance of what we put out there and provide upfront and what we divulge at the right time. Having little to nothing for a candidate can be seen to be elusive. This may not be the franchisors intention, but it may be how it comes across.

The importance of online content When potential franchisees are searching the internet to learn about your brand, what will they find? In the electronic age, content is key. “Franchisors need to be clear about how they get information on their brands out in the marketplace,” Corina says. “People researching brands online will find information, whether it is good or bad. It’s up to franchisors to ensure that the information they find is the information you want them

to have. If you don’t keep abreast of what is out there, they are letting the world wide web pick what people find.” Social media has given consumers and disgruntled franchisees an outlet to post comments and opinions about brands, with franchisors having little or no control over what is said. Without some kind of counter strategy, negative content rises to the top in search rankings and prospective candidates will keep finding that information. If a candidate can see past this and still contact the franchisor, as recruiters you will need to be able to answer questions clearly and truthfully, whatever is asked. Our strategy at Hairhouse Warehouse has been to direct marketing dollars to areas where we can generate as much online content as possible. That includes videos, articles where our brand name is mentioned, and a channel dedicated to franchising. So, when someone searches online for the brand or the industry, the right information is also found by prospective franchisees. A way to take this a step further, is to create a website dedicated to the franchising of your business. The site should be packed with useful information for the would-be business owners, to help them to not only ascertain whether your brand is the right brand for them, but whether they have what it takes to be a franchisee in your brand. It should be the portal for the right information that supports your recruitment strategy.

Making the connection People interested in franchising will research online and find all of the information that is readily available to them. If they only find a small amount of information about your brand, they are less likely to take their research further unless they have another

86 Business Franchise Australia and New Zealand

reason that is driving their interest in your brand. On the other hand, those that find a decent amount of valuable information online about your brand, are more likely to make contact with you to ask more questions and further their knowledge. The question in both cases is, what have they found online? Candidates that have done research like this, tend to make better quality candidates. They have put thought into their enquiry, and have made the effort to make contact. The days of trying to sell to people are over. It’s about providing information to help them with their decision-making process and business purchasing opportunity, while at the same time building a relationship with them. It’s up to recruiters to take them on a journey that makes them feel they want to be part of the brand – to feel an emotional connection to the brand. The more that is done to enhance that connection, the more it will make a prospective franchisee feel that this is the business for them. “People like to do business with people they feel they can trust, so building the relationship from the start with any prospective franchisee is crucial to their eventually becoming a franchisee,” Corina says. At the end of the day, it is about the connection that the franchisee makes with the brand that will determine success. There is no one set and precise method to achieve this connection but rather a tool box of resources and approaches that can be used. As a brand, the question we need to ask ourselves, ‘do we understand the path a prospective franchisee takes to becoming a franchisee in our brand?’ Peter Fiasco, Franchise Development Manager, Hairhouse Warehouse.

Simple to operate z Low Overheads z Income Guarantee

Are you looking for a simple business that is easy to ŽƉĞƌĂƚĞ͕ ŚĂƐ ůŽǁ ŽǀĞƌŚĞĂĚƐ ĂŶĚ ŽīĞƌƐ ŐŽŽĚ ƌĞƚƵƌŶƐ supported by an income guarantee? If so, you must ůŽŽŬ Ăƚ ƚŚĞ ϵ ĐƟŽŶ ŝŶĞŵĂƐ ĨƌĂŶĐŚŝƐĞ ŽƉƉŽƌƚƵŶŝƚǇ͘ dŚĞ ϵ ĐƟŽŶ ŝŶĞŵĂƐ ĨƌĂŶĐŚŝƐĞ ŝƐ Ă ĐŽŵƉůĞƚĞ ƚƵƌŶͲ ŬĞǇ ďƵƐŝŶĞƐƐ ƚŚĂƚ ŝƐ ĨƵůůǇ ŽƉĞƌĂƟŽŶĂů͕ ƐƵƉƉŽƌƚĞĚ ďǇ an experienced franchisor and operated by just one ƉĞƌƐŽŶ͘

Each cinema has 6 or 12 luxury seats with animated ŵŽǀŝĞƐ ƚŚĂƚ ƌƵŶ ĨŽƌ ĂƌŽƵŶĚ ϴ ŵŝŶƵƚĞƐ͘ dŚĞ ŵŽǀŝĞƐ ĂƌĞ ĐƌĞĂƚĞĚ ĞƐƉĞĐŝĂůůǇ ĨŽƌ ϵ ͕ ĨĞĂƚƵƌŝŶŐ ŵĂŶǇ ĚŝƐƟŶĐƟǀĞ ǀŝƐƵĂů ŚŝŐŚůŝŐŚƚƐ ƚŚĂƚ ĂƌĞ ƐǇŶĐŚƌŽŶŝƐĞĚ ǁŝƚŚ ĚƌĂŵĂƟĐ ƐĞĂƚ ŵŽǀĞŵĞŶƚƐ ƚŽ ĐƌĞĂƚĞ Ă ƐĞŶƐĂƟŽŶĂů ĞǆƉĞƌŝĞŶĐĞ͊ The total cost of the investment starts from A$175,000 ĨŽƌ Ă ϲ ƐĞĂƚ ƐƚĂŶĚͲĂůŽŶĞ ŵŽĚĞů ĂŶĚ ĨƌŽŵ ΨϮϱϱ͕ϬϬϬ ĨŽƌ Ă ĮƩĞĚ ŽƵƚ ƉƌĞŵŝƐĞƐ͘

ϵ ĐƟŽŶ ŝŶĞŵĂƐ &ƌĂŶĐŚŝƐĞ ZĞĐƌƵŝƚŵĞŶƚ dĞĂŵ

Australia

1300 550 132 New Zealand +61 1300 550 132

Ğ͗ ĨƌĂŶĐŚŝƐĞΛϵĚĂĐƟŽŶĐŝŶĞŵĂƐ͘ĐŽŵ͘ĂƵ e: ĨƌĂŶĐŚŝƐĞΛϵĚĂĐƟŽŶĐŝŶĞŵĂƐ͘ĐŽŵ͘ĂƵ ^ĞĞ ŽƵƌ ǁĞďƐŝƚĞ ĨŽƌ ŵŽƌĞ ĚĞƚĂŝůƐ ǁǁǁ͘ϵĚĂĐƟŽŶĐŝŶĞŵĂƐ͘ĐŽŵ͘ĂƵ

(Photo by Patria Jannides /Newspix)

Business Franchise Australia and New Zealand 87

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DOES YOUR FRANCHISE

MEASURE UP?

All businesses that sell goods by measurement or that manufacture, pack, import or sell prepackaged products, are required to comply with Australian trade measurement laws, the National Measurement Act 1960 and the National Trade Measurement Regulations 2009. Franchisees need to ensure that their business practices comply with Australian trade measurement laws or they could face fines or court proceedings. If your business is caught short-measuring its customers, you could be fined up to $170,000 per offence as a company or up to $34,000 per offence as an individual. Recent audits of businesses across Australia that sell product by weight ‘over the counter’

“Any wholesale or retail sale which involves a measurement, such as weight, volume, length or number, is covered by these laws.” have identified issues in the franchise sector with the use of unapproved scales and not properly accounting for the weight of packaging. Almost a third of businesses audited were found to be non-compliant. The National Measurement Institute’s (NMI) trade measurement team is there to help you understand and comply with the law.

What is trade measurement? Trade measurement laws exist to support the efficient operation of the market by providing confidence that business transactions are based on fair measure.

• tested and certified as accurate (verified) by a licensed technician; • used in the correct manner (eg level and indicating zero before use); • kept clean and in good working order; and • continues to provide accurate measurement. Similar regulations also apply to any point of sale (POS) system connected to the measuring instrument.

If you use a measuring instrument such as a scale to sell goods, you must make sure it is:

NMI recommends that all measuring instruments used for trade are checked regularly for accuracy by a technician licensed by NMI (servicing licensee). Trade measurement audits find that measuring instruments such as scales, when inaccurate, are more likely to be inaccurate in favour of the customer than otherwise.

• an approved type, that is suitable for its intended purpose;

So, having your instruments checked can help you avoid losing money by giving

Any wholesale or retail sale which involves a measurement, such as weight, volume, length or number, is covered by these laws.

88 Business Franchise Australia and New Zealand

“Trade measurement laws exist to support the efficient operation of the market by providing confidence that business transactions are based on fair measure.” Mal Bartlett | National Manager | Trade Measurement Services National Measurement Institute

product away. You can get a list of servicing licensees by contacting NMI’s Licensing Team on 1300 686 664 (option 2) or tmlicensees@measurement.gov.au. All packaged goods must meet the legal requirements for correct measurement, including labelling regulations for measurement statements and packer identification. When goods are sold over the counter by weight, customers should pay only for the product not the packaging material. For example, if you’re selling mixed confectionery by weight, then customers should only be charged for the sweets, not for the weight of the plastic container. Electronic checkout scales can be set to automatically deduct the weight of the packaging during the weighing process or staff can manually set the scale to deduct the weight of the packaging materials.

Penalties and enforcement The National Measurement Institute (NMI) administers the trade measurement laws and has a national network of inspectors to help businesses understand and comply with their legal requirements. NMI inspectors can visit a place of business ‘at any reasonable time of day’ in response to a complaint or enquiry, or as part of a compliance inspection program. Businesses are obliged to provide inspectors with all reasonable facilities and assistance. NMI inspectors can also make ‘trial purchases’ to anonymously check whether correct procedures are being followed in the normal course of business. Trade measurement inspectors audited

Business Franchise Australia and New Zealand 89

e x pert a dv ice

almost 10,000 businesses and issued just over 3,500 non-compliance notices during the 2013-14 financial year. The majority of these compliance issues were minor and were fixed by the businesses after receiving a non-compliance notice and advice from the inspector. However, when continued non-compliance is detected after a notice has been previously issued or a breach detected in an initial audit is particularly severe, enforcement action of a more serious nature is taken. This includes infringement notices with associated fines. In 2013-14, NMI imposed 138 fines totalling more than $150,000 and referred six matters to the Commonwealth Director for Public Prosecutions to consider for further legal action. As part of a targeted inspection program in the second half of 2014 NMI inspectors made ‘trial purchases’ at 661 businesses, many of which were franchise businesses, and issued non-compliance notices relating to the incorrect use of scales and/or not properly accounting for the weight of packaging at almost a third (203) of those premises. As with businesses audits generally, in most cases inspectors were able to work with the business to ensure proper procedures were put in place and no further action was taken. However fines have been issued to 29

“As part of a targeted inspection program in the second half of 2014 NMI inspectors made ‘trial purchases’ at 661 businesses, many of which were franchise businesses.” businesses (almost two thirds of which were franchise businesses) under this particular inspection program to date.

Making sure you comply with the law The NMI website (www.measurement.gov. au) is a good start for more information on trade measurement laws and regulations, including: • a Franchising and Trade Measurement factsheet; and • publications such as a Guide to the Sale of Pre-packaged Goods and New Requirements for Point of Sale Systems. www.measurement.gov.au/publications/ trademeasurement. Mal Bartlett is the National Manager, Trade Measurement Services working from the National Measurement Institute’s Geebung Office in Queensland.

90 Business Franchise Australia and New Zealand

Mal has been associated with Trade Measurement for in excess of 40 years, commencing with the Queensland Government in 1970 as a cadet weights and measures inspector progressing to Queensland Manager in 1997 and appointed as National Manager, Trade Measurement Services with NMI in February 2010. Trade Measurement Services is the compliance and enforcement arm of the National Measurement Institute’s Legal Metrology Branch with a staffing level in excess of 100. For specific advice about these matters, to order printed copies of publications and for all other trade measurement enquiries, please contact: P: 1300 686 664 E: infotm@measurement.gov.au W: www.measurement.gov.au

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h ot to pics

Behind the

headlines Sacked worker’s petition forces Grill’d to review staff pay Burger retail chain Grill’d has announced it will review its rates of pay after an online petition in support of a 20-year-old worker who was sacked 11 days after she raised concerns about underpaid wages garnered more than 22,000 signatures in less than four days. In an online video, Grill’d founder Simon Crowe reiterates the legality of the chain’s pay structure, which was initially developed in 2005, but that enough ‘noise’ had been made around the issue for the company to take notice and announce a review. Former employee Kahlani Pyrah who worked in a franchised Grill’d outlet in Camberwell has launched legal action after she was sacked for “bullying two senior male store

managers” just days after she launched a legal application to replace the existing Grill’d employment contract with the modern award, according to a media report. A Fair Work Commission hearing on this issue is imminent. According to media reports, other Grill’d staff have alleged that their employment under traineeships is a ploy to suppress their wages as little or no training is offered. Under the current Grill’d contract, adult grade 2 staff are paid a flat hourly rate lower than the restaurant award, and without any penalty rates.

Hooters goes bust again Hooters restaurants in Australia have gone bust for the second time in six years with the appointment of administrators who will continue to operate the chain’s five stores

92 Business Franchise Australia and New Zealand

so that the business can be sold as a going concern. The chain has three stores in Sydney, one on the Gold Coast, and one in Townsville which opened in May this year among protests that the chain sexualised women by employing female wait staff who are required to wear tight-fitting tops and skimpy shorts. The Australian operations of Hooters were previously in administration in 2009.

ABC to close retail stores throughout Australia The Australian Broadcasting Corporation (ABC) has announced it will close its 35year-old retail network, with stores unlikely to trade past Christmas, however it will continue its retail offer through its online shop.

The announcement is expected to result in the loss of 300 jobs, and the closure of 50 retail stores and 78 ABC Centres within other retail outlets. The broadcaster has already shed 400 jobs following government funding cuts, and stated that the retail network was not profitable and it could not allow funds to be diverted from broadcasting to support retail operations.

franchise sector in regards to the Franchising Code of Conduct), no exemption has yet been offered despite the sector still adjusting to the new Code which commenced on January 1 this year.

Rather than being sold, the network will be closed, potentially making prime retail sites available for other chains.

Metcash sells auto business for $275 million

Former franchise director sentenced to prison A former director of a New South Walesbased beauty chain Ella Rouge has been jailed for two years for misappropriating $2.6 million from a related entity, ERB International Pty Ltd, which subsequently collapsed. An Australian Securities and Investments Commission (ASIC) investigation led to the prosecution, with the director, Ali Hammoud, pleading guilty.

Unfair contracts legislation introduced to parliament After a short consultation period of just two weeks, Small Business Minister Bruce Billson has introduced unfair contracts legislation to apply to small businesses into parliament that is expected to come into effect from January 1 next year. The exposure draft of the unfair contracts legislation was released on April 28, with a short consultation period closing on May 12. Small businesses that enter into contracts worth an upfront investment of up to $100,000, or an upfront investment of up to $250,000 where the contract lasts longer than 12 months will be subject to the new legislation. This will include most service retail franchises operating in Australia, as well as some retail brands, despite previous suggestions that franchising be made exempt from unfair contracts legislation.

The unfair contracts legislation will apply to contracts entered into, renewed or amended after its implementation date.

Following its recent suspension of dividend payments for 18 months, and a $640 million write-off of assets in its grocery business, publicly-listed multi-brand franchisor Metcash has announced the sale of its auto business for $275 million to restore its balance sheet. Metcash sold its Automotive Brands Group, operator of franchise brands Autobarn, Midas and AutoPro to rival auto parts supplier Burson after recently indicating it may separately list the group for up to $350 million. The writedown in the company’s grocery business, which includes the IGA brand, is reported to be mostly in the value of its goodwill. Metcash has reduced its grocery prices to compete more effectively with rivals Coles, Woolworths and Aldi, launching a marketing blitz to promote a price-match guarantee and the 1,400 independenly owned and operated stores in its network. Despite attempts to turn the company around, its share price has nearly halved in the last 12 months, with losses for the 12 months to April topping $384 million.

$37.5m Sizzler write-off drags down KFC franchisee A $37.5 million write down in the value of the Sizzler chain of restaurants has brought listed parent company and corporate KFC franchisee Collins Foods to a loss of $10.4 million for the year to April 30.

The new law defines a small business as employing fewer than 20 people (excluding casual employees), which means that it will also apply to small and developing franchisors who enter into agreements with larger organisations (such as suppliers).

Collins Foods operates 171 KFC stores in Australia. It has announced it will not invest any further capital in Sizzler, citing better opportunities elsewhere. Starving the brand of capital is likely to result in a partial or complete closure of the Sizzler network, or offloading the brand altogether in a trade sale.

Although the Small Business Minister has the discretion to exempt industries subject to mandatory industry codes of conduct from the effects of the legislation (such as the

Betting agency Sportsbet has offered odds on when the Sizzler chain will be closed, while one media outlet has published the recipe for Sizzler’s iconic cheese toast for customers to

Jason Gehrke | Director Franchise Advisory Centre

enjoy at home after the chain’s anticipated demise.

Cash Converters pays $23m to settle class action Payday lender and pawnbroking franchise Cash Converters has agreed to pay $23 million to 37,500 customers that were allegedly overcharged fees and interest on short-term loans. The publicly-listed chain did not admit any wrong-doing in its settlement of the class actions, which originally sought $40 million, and was settled by mediation between the company and solicitors for the claimants. The company’s share price has decreased more than 40 per cent this year and may come under further pressure with a federal government review of payday lending services imminent. Meanwhile, former Bank of Queensland boss Stuart Grimshaw who moved to the United States to take the helm of EZ Corp, which owns 30 per cent of Cash Converters, has himself borrowed more than half a million dollars from EZ Corp’s largest shareholder, according to a media report.

Cartel laws may apply to NZ franchisors A competition bill that was introduced to New Zealand parliament four years ago may be passed in the very near future, with potentially significant implications for franchisors. The Commerce (Cartels & Other Matters) Amendment Bill 2011 proposes to regulate an area of competition law, but creates the potential for franchise networks to be captured by a broad definition of the term ‘cartel’ and potentially require approval for franchisors for certain conduct otherwise required for the operation of the network.

Business Franchise Australia and New Zealand 93

PROFESSIONAL SERVICES LISTINGS h ot to pics

Freelease Copiers Pty Ltd

Offices in Sydney, Brisbane & Melbourne P 1800 63 63 44 Contact Tim Holland E info@freeleasecopiers.com.au www.freeleasecopiers.com.au

HARMANS LAWYERS

485 Papanui Road, Christchurch P +64 3 352 2293 F +64 3 352 2274 Contact Mark Sherry or Alan Prescott E mark.sherry@harmans.co.nz www.harmans.co.nz

COPIER AND PRINTER LEASING WITH NO LOCK-IN CONRACTS Starting a new business or franchise takes a lot of commitment but there are some things you should not have to commit to. Most suppliers of copiers and printers want you to sign up for 5 years, in that time they can change whatever they want , they can, it’s their contract.

If you’re considering buying a franchise you need the legal confidence that the agreement is fair and ethical. Getting the right legal advice early is essential, and that’s where the knowledgeable Harmans team of franchising experts can help.

Here at Freelease Copiers we don’t believe in contracts. We should good enough for to want to keep us.

Our extensive experience in all aspects of franchising, across a wide range of industries, will provide you with the advice you need to more forward with confidence. We have acted for franchisors and franchisees over many years and know the advantages of franchising and pitfalls to watch out for.

By just charging per page, we have the same aims; to have a reliable, working printer. You supply the paper and we supply everything else • Free Toshiba E-Studio Multifunction Printer/ Copier/ Scanner • All toner, maintenance and consumables included • A4/A3 Printing & copying • No repair bills ever • No price rises ever • All with no lock in contracts • Network assistance (we are not a network company but we will do our best to help, for free) • Free upgrades as machines wear and technology changes Also • No financial references required • Any options: fax, staple and fold - at no extra cost We have machines ready for immediate delivery, feel free to call or visit the our webpage at www.freeleasecopiers.com.au

Our Franchising Team can assist with a full range of franchise related services, including: - Legal rights and obligations under franchise documentation - Business structures and asset protection structures - Financing issues - Employment issues and health and safety - Lease arrangements and agreements - Terms of trade - Dispute resolution We are members of the Franchise Association of New Zealand

Madgwicks Lawyers

MARSH & MAHER LAWYERS

Lvl 2 100 Wellington Parade, East Melbourne VIC P 03 9604 9400 F 03 9419 7735 Contact Robert Toth E rxt@marshmaher.com.au www.marshmaher.com.au

Level 33 140 William Street Melbourne VIC 3000 P 03 9242 4744 F 03 9242 4777 Contact Ed Browne E franchising@madgwicks.com.au www.madgwicks.com.au Madgwicks’ Franchising team has experience across a variety of franchise industries representing both franchisors and franchisees. Our Franchise team is made up of lawyers from our Business Services, Litigation and Property areas, enabling the group to address the broad nature of legal needs associated with establishing and operating a franchise system. A key part of our service delivery is partner accessibility and in-depth industry knowledge. Our services include: • Franchise agreements and disclosure documents • Advice on business structures appropriate for franchise systems • Franchising Code of Conduct Compliance

• Trade Practices advice including ACCC notification/authorisations • Acquisition, disposal, joint venture and partnership advice • Supplier and terms of trade agreements • Workplace Relations

• Commercial and retail leasing, as well as general property advice • Tax, duty and GST advice

• Litigation and dispute resolution

• Advice on branding, intellectual property and trade marks.

94 Business Franchise Australia and New Zealand

Robert Toth has moved!

The new Franchise Code commenced 1 January 2015:

• What you need to know?

• What you need to do?

Email Robert Toth for a complimentary guide for franchisors to the new Franchise Code.

Robert has over 30 years’ experience and industry knowledge and has published articles on franchising and international franchising in journals and online.

Marsh & Maher Lawyers provides fixed fee services to franchise clients for most aspects of work. Member of the Franchise Council of Australia (FCA) and International Franchise Lawyers Association (IFLA),

MARSH & MAHER PRACTICE IN THE FOLLOWING AREAS: • Commercial and Corporate Law • Corporate Reconstruction and Insolvency • Discrimination, Employment Law and Industrial Relations • Media Law • Litigation and Dispute Resolution • Trade Practices and Competition Law

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Business Franchise Australia and New Zealand 95

FRANCHISE LISTINGS LISTINGS FRANCHISE 9D ACTION CINEMAS PO Box 1333 Double Bay NSW 1360 Ph: AUS 1300 855 435 NZ +61 1300 855 435 Email: franchise@9dactioncinemas.com.au Website: www.9dactioncinemas.com.au

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: steve@ats.com.au Website: www.appliancetaggingservices.com.au

BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 0428 082 474 Fax: 07 3373 1770 Email: alex.forbes@batteryworld.com.au Website: www.batteryworld.com.au/franchising

BUCKING BULL 5 Henry Street, Loganholme QLD 4129 Ph: 07 3423 0555 Fax: 07 3423 0600 Email: franchise@buckingbull.net Website: www.buckingbull.net

BURGER URGE Level 1, 4/15 Lamington Street, New Farm QLD 4005 Ph: 0409 760 169 Email: franchising@burgerurge.com.au Website: www.burgerurge.com.au

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

MULTI-DIMENSIONAL ACTION RIDES

A$175,000

ELECTRICAL TEST AND TAG

FCA

$35,000

$47,000 + GST + Vehicle

RETAIL OF BATTERIES AND PORTABLE POWER ACCESSORIES

FCA

$49,900 + GST

$150,000 + GST

BOUTIQUE CARVERY FRANCHISE

Franchise Council of Australia

$60,000 + gst Incl. Training

$200,000

GOURMET BURGER RESTAURANT

Hogwarts School of Witchcraft and Wizardry

$30,000

$300,000

MOBILE DOG WASH

Franchise Council of Australia

$20,000

$30,000

RETAIL, POOL & SPA SERVICE

FCA, SPASA

$60,000

$460,000 + working capital

STRATA CLEANING, GARDENING MAINTENANCE SERVICE

FCA, SCA

$40,000 $60,000

$40,000 - $60,000

PREMIUM CAFÉ FRANCHISE

Franchise Council of Australia

$50,000 + GST Incl. Training

Dependent on Site conditions $300k-$500K

CABINETRY AND CUSTOMISED CUTTING SERVICES

FANZ

$40,000

$750-$800K

PIZZA FRANCHISE

1460+

$60,000 + GST

$300,000 $600,000

KITCHEN, BATHROOM & BEDROOM REMODELLING

71+ worldwide

FCA & FANZ

From $60,000

$75,000

AUTHENTIC ITALIAN FAMILY FOOD FRANCHISE

Franchise Council of Australia

$50,000 + GST

$650,000 $950,000

COURIER SERVICE

650+

FCA & FANZ

From $25K+GST

$25K+GST

COURIER SERVICE

250+

FCA & FANZ

$10K

PERSONAL TRAINING & FITNESS

FCA, Fitness Australia

$29,000 inc. equipment & marketing

$29,000

TILE & GROUT RESTORATION

FCA & FANZ

$39,950 + GST & Vehicle

$25K+GST

HAIR & BEAUTY – RETAIL & SERVICE

140

FCA

$66,000 plus GST

$390,000 incl. stock, for Greenfield sites

ANTENNA & HOME THEATRE INSTALLATION

150

ADTIA, FCA

$59,000

CONCRETE SAWING & CORE DRILLING

Franchise Council of Australia

$18,500

$50,000 + Vehicle under 10yo.

Mobile Pool Shop & Pool Service

FCA

$66,000

$66,000 plus Vehicle

SWIM SCHOOL

$20,000 + GST

$110,000 + GST

HAIRDRESSING

180 across Australia & NZ

FCA

$35K

$90K-$240K

EYELASH EXTENSIONS, THREADING & MORE

NEESA

$25,000

$40,000

CITY FARMERS DOGWASH 190 Main Street, Osborne Park, WA 6017 Ph: 0402 902620 Fax: 08 9440 1065 Email: scott.mcintosh@cityfarmers.com.au Website: www.cityfarmers.com.au/dogwash

CLARK RUBBER FRANCHISING PTY LTD Administration Building, 254 Canterbury Road, Bayswater VIC 3153 Ph: 03 8727 9999 or 138090 Fax: 03 9729 3266 Email: dirk.heinert@clarkrubber.com.au Website: www.clarkrubber.com.au/franchise

CLEAN GREEN STRATA Unit 8/ 41- 43 Higginbotham Road, Gladesville NSW 2111 Ph: 1300 66 11 82 Fax: 02 9808 5498 Email: franchise@cleangreenstrata.com.au Website: www.cleangreenstrata.com.au

CREMA ESPRESSO 16B Harvest Court, Southport QLD 4215 Ph: 07 5532 7727 Fax: 07 5526 4896 Email: antony@cremaespresso.com.au Website: www.cremaespresso.com.au

CUTSHOP 67H Elizabeth Knox Place, Mt Wellington, Auckland, New Zealand Ph: +64 9 527 2856 Fax: +64 9 929 3385 Email: andre.hofer@cutshop.com Website: www.cutshop.com

DOMINOS PIZZA ENTERPRISES LTD Australia: www.dominosfranchise.com.au or call the Franchising Team on 1300 131 New Zealand: www.dominospizza.co.nz or call the Franchising Team on 0508 4Franchise

DREAM DOORS 26A Alfred Street, Milsons Point, Sydney NSW 2061 Ph: 08 8351 8588 Email: cam@dreamdoors.com.au Website: www.dreamdoors.com.au

FASTA PASTA PTY LTD Level 1, 137 The Parade, Norwood SA 5067 Ph: 08 8304 8600 Fax: 08 8332 8389 Email: franchise@fastapasta.com.au Website: www.fastapasta.com.au

FASTWAY COURIERS AUS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 1300 FASTWAY Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au

FASTWAY COURIERS NZ Shed 5, Level 1, Lever Street, Ahuriri, Napier 4110 Ph: 0800 4 FASTWAY Website: www.fastway.co.nz

FITNESS ENHANCEMENT PERSONAL TRAINING 20 Lawrence Drive, Nerang QLD 4211 Ph: 1800 PT for U / 1800 783 678 Email: franchise@fitnessenhancement.com Website: www.fitnessenhancement.com

GROUT PRO AUSTRALIA Ph: 07 5515 0119 Fax: 07 5500 3716 Email: mail@groutpro.com.au Website: www.groutpro.com.au

HAIRHOUSE WAREHOUSE Level 1, 605 Doncaster Road, Doncaster VIC 3108 Ph: 03 9234 2200 Fax: 03 9234 2266 Email: franchising@hairhousewarehouse.com.au Website: www.hhwhfranchising.com.au

JIM’S ANTENNAS National Office-25 Rocklea Drv, Port Melbourne VIC 3207 Ph: 131 546 Email: getstarted@jimsantennas.com.au Website: www.jimsantennas.com.au

JIM’S CONCRETE CUTTING 2 Cormorant Parade, Pakenham VIC 3810 Ph: 0499 399 355 Email: bruce.miskin@jimsconcretecutting.com.au Web: www.jimsconcretecutting.com.au

JIM’S POOL CARE 48 Edinburgh Road, Mooroolbark VIC 3138 Ph: 131 546 Email: info@jimspoolcare.com.au Website: www.jimspoolcare.com.au

JUMP! SWIM SCHOOLS 6/52-56 Paradise Avenue, Miami QLD 4558 Ph: 0477 800 181 Email: amy.hempstead@jumpswimschools.com.au Web: www.jumpswimschools.com.au

JUST CUTS™ Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 0439 130 499 Fax: 02 9527 5144 Email: luke@justcuts.com Website: www.justcuts.com

JUST LASHES PO Box 592, Warners Bay NSW 2282 Ph: 0414 491 977 Email: franchising@justlashes.com.au Website: www.justlashes.com.au/franchises

96 Business Franchise Australia and New Zealand

FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

AUTHENTIC ITALIAN FAMILY FOOD FRANCHISE

FCA & FANZ

$300K+

APPLIANCE RENTAL

100+

$29,000

WINDOW COVERINGS RETAIL SHOWROOM

N/A

$90,000 - $120,000

BATHROOM RESURFACING AND REPAIR

$55,000

Retail & Mobile Pool Servicing

100+

FCA & SPASA

AUS $92,800 + GST NZ $88,800 + GST

AUS $135,000 + GST NZ $130,000 + GST

HEALTHY EATING CAFÉ

$60,000 + gst

$200,000

5-11 Jardine Drive, Redlands Business Park, Redland Bay QLD 4165 Ph: 07 3829 1993 or 1300 794 499 Fax: 07 3829 1283 Email: franchising@scrooz.com.au Web: www.scrooz.com.au

FIXINGS AND FASTENER TRADE SALES

$350,000 inc. stock

SEAL-A-FRIDGE

COMMERCIAL & RESIDENTIAL REFRIDGERATION SEALS

Aus: 27 NZ: 2

FCA

$40,000 + GST

$35,000 + GST + vehicle

MODERN SEAFOOD CAFÉ

Franchise Council of Australia

$60,000 + gst

$200,000

MEDITERRANEAN FAST FOOD CONCEPT

Franchise Council of Australia

$60,000 + gst

$200,000

SMOOTHIES, JUICE BAR, YOGHURT

$40,000 + GST

$170k to $250k

BEDDING RETAILER

Franchise Council of Australia

$50,000

$450,000+

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE

$15,000 (Licence Only)

$75 P/W

DRUG TESTING & EDUCATIONAL SERVICES

FCA (pending)

$130,000

varies depending on vehicle being owned/leased

SPORTS BAR & GRILL FRANCHISE

Franchise Registry

$50,000

$750,000

RETRO-FIT DOUBLE GLAZING

AWA

$40,000

Varies depending if vehicle needed

BUSINESS CONSULTING

70+

FCA

$25,000

Options available from $25K-$75K

TILE AND GROUT MAINTENANCE

hia, FCA

$35,000

Options available from $25K-$75K

DOMESTIC AND COMMERCIAL CLEANING, GARDENING FRANCHISORS

1100

FCA

$16,000 + GST

$25,000

FENCING & HOME MAINTENANCE

MBA, FCA

POA

RETAIL / TELECOMMUNICATION

160

Nil

$70k - $150k

DI BELLA COFFEE MOBILE ESPRESSO VAN

FCA, Australian Franchise Registry

LA PORCHETTA 192 Mahoneys Road, Thomastown. VIC 3074 Ph: 03 9460 6700 Fax: 03 9460 3099 Email: franchising@laporchetta.com.au Website: www.laporchetta.com.au

LOCAL APPLIANCE RENTALS SOUTHERN GROUP 807, 1 Queens Rd, Melbourne VIC 3004 Ph: 1800 980 650 Fax: 07 3396 8311 Email: sacha@localappliancerentals.com Website: www.localappliancerentals.com.au

LUXAFLEX® Window Fashions Gallery 338 Victoria Road, Rydalmere NSW 2116 Ph: 02 9638 8000 Fax: 02 9638 8832 Email: mark.futeran@hunterdouglas.com.au Website: www.luxaflex.com.au

MEND A BATH INTERNATIONAL AUSTRALIA PO Box 3370 Joondalup WA 6027 Ph: 08 9206 4824 Email: headoffice@mendabath.com.au Website: www.mendabath.com.au

POOLWERX 10 Camford Street, Milton, QLD, 4064 Ph: 1800 245 447 Email: joinourteam@poolwerx.com Website: www.poolwerx.com.au

PRIMAL PANTRY 5 Henry Street, Loganholme QLD 4129 Ph: 07 3175 0640 Fax: 07 3423 0600 Email: dean.vella@aktivbrands.com Website: www.primalpantry.com.au

SCROOZ

Bendigo VIC Ph: 0409 471 950 Fax: 03 5444 3252 Email: info@sealafridge.com.au Website: www.sealafridge.com.au

SEVEN SEAS SEAFOOD CAFÉ 5 Henry Street, Loganholme QLD 4129 Ph: 07 3175 0640 Fax: 07 3423 0600 Email: dean.vella@aktivbrands.com Website: www.aktivbrands.com

SKEWERZ KEBABZ 5 Henry Street, Loganholme QLD 4129 Ph: 07 3175 0640 Fax: 07 3423 0600 Email: franchise@skewerz.net.au Website: www.skewerz.net.au

SMOOTHIE FACTORY AUSTRALIA L54, 111 Eagle Street, Brisbane QLD 4000 Ph: 1300 880 382 Email: franchise@smoothiefactory.com.au Website: www.smoothiefactory.com.au

SNOOZE PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 0427 401169 Fax: 03 9888 6327 Email: franchising@snooze.com.au Website: www.snooze.com.au

SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com

THE DRUG DETECTION AGENCY PTY LTD Email: Blair.Larsen@tdda.com Website: www.tdda.com

THE SPORTING GLOBE BAR & GRILL 207/120 Bay Street, Port Melbourne VIC 3207 Ph: 03 9645 4798 Fax: 03 9646 6939 Email: franchise@sportingglobe.com.au Website: www.sportingglobe.com.au/franchise

THERMAWOOD RETRO-FIT DOUBLE GLAZING PO Box 1007, South Melbourne VIC 3205 Ph: 04 555 55 330 Email: info@thermawood.com.au Website: www.thermawood.com.au

THEXTON ARMSTRONG AUSTRALIA & NZ Email: thextonhq@thextonarmstrong.com.au Website: www.thextonarmstrong.com.au/presentation

TILE RESCUE PTY LTD 4/43 Booner St Hawks Nest NSW 2324 Ph: 1800 85 3335 Email: info@tilerescue.com.au Website: www.tilerescue.com.au

V.I.P. HOME SERVICES AUSTRALIA Offices in each State Ph: 13 26 13 Fax: 08 8220 4588 Email: info@viphomeservices.com Website: www.vipfranchisesales.com.au

V.I.P. HOME SERVICES FENCING & HOME MAINTENANCE PO Box 686, Mount Martha VIC 3934 Ph: 0402 898 555 Email: warren.smith@vipfandhm.com.au Website: www.vipfandhm.com.au

VODAFONE HUTCHISON AUSTRALIA 40 Mount Street, North Sydney NSW 2060 Email: dealer.recruitment@vodafone.com.au Website: www.vodafone.com.au/careers/select-dealer-recruitment

XPRESSO MOBILE CAFÉ PO Box 57, Carina QLD 4152 Ph: 1300 655 559 Email: joinus@xpresso.com.au Website: www.xpresso.com.au facebook.com/XpressoMobileCafe

$119,500+GST (incl. Included FAST TRACK program) in turnkey Turnkey business. purchase price

Business Franchise Australia and New Zealand 97

A-Z DIRECTORY 9D Action Cinemas Operated by just one person, 9D Action Cinemas has low overheads, is supported by an experienced franchisor and has an income guarantee to give franchisees confidence in the expected revenues. 9D Action Cinemas offers something very different from the usual juice making, lawn mowing and fast food franchises.

simulator ride

exciting 3D animated movies with surround sound, coupled with ‘active motion’ luxury chairs and dramatic effects such as rain, fog, lightning, wind, snow, touch and bubbles. Action Cinemas provides a ‘turn-key’ business solution, fully established and ready to start trading. The total cost of the investment starts from A$175,000 for a 6 seat stand alone model. Franchise enquiries:

Being the latest generation in dynamic, multidimensional, visual entertainment rides, 9D Action Cinemas is suitable for both children and adults. Senses are overwhelmed with the stimulating and

Australia: 1300 550 132 (option 4) New Zealand: +61 1300 550 132 E: franchise@9dactioncinemas.com.au See our website: www.9dactioncinemas.com.au

APPLIANCE TAGGING SERVICES

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you.

Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 12 years’ experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

BATTERY WORLD AUSTRALIA Join the leading battery retailer in Australia! Battery World is embarking on a new era of rapid expansion and provides franchisees the chance to be your own boss but have the security of a national market leader with 18 years of stable growth behind it. Count the number of batteries you rely on every day. Now, multiply it by 9,117,033* households. Whatever figure you come up with it’s a very compelling reason to join Battery World, the nationally established franchise that a growing number of Australians rely on for their everyday battery needs.

BUCKING BULL Bucking Bull have been perfecting their roasting and carving methods for over 15 years, and are now Australia’s largest and most successful carvery franchise. The brand is 100% Australian owned and operated, with nearly 40 stores across Western Australia, Queensland, New South Wales and most recently, Victoria. Bucking Bull has built its success on a very simple recipeproviding great value ‘home cooked’ style food that people love to eat, serving nearly 3 million customers each year. Bucking Bull commands strong brand awareness, benefits from a unique positioning and is a proven business model.

BURGER URGE TURNING FOOD RETAIL UPSIDE DOWN… Queensland’s fastest growing Gourmet Burger Restaurant Chain is about to turn food retail upside down! With a growing number of stores in prime locations throughout Queensland, Burger Urge is headed for national expansion and is looking for suitable Franchise Partners to join our growth and success. The Burger Urge brand represents fast, fresh, quality gourmet burgers, which is served in a distinctively vibrant, young and urban environment. At Burger Urge, we do not

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ATS were named the FCA National Franchisee of the Year 2013 (less than 2 staff). For further information please contact Steve Wren, National Sales Manager on 1300 287 669, email steve@ats.com.au or visit www.appliancetaggingservices.com.au

Battery World stores carry a product range of over 8,000 batteries for everything from mobile phones and laptops to vehicles and boats. With 85 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category. Franchises are currently available in NSW, VIC, WA, QLD, SA and TAS for motivated individuals with strong communication skills and a passion for retail. For more information visit: www.franchise.batteryworld.com.au or email: franchise@batteryworld.com.au (*Source: Australian Bureau of Statistics, number of private dwellings in Australia 2011)

Bucking Bull Franchisees benefit from comprehensive training and support with ongoing assistance in sales techniques, local store marketing, cost control, purchasing and financial management We’re on a rampage, recruiting passionate, hard-working entrepreneurs who are keen to carve up a rewarding career. For more information regarding Bucking Bull franchise opportunities, please contact Dean Vella: P: 07 3175 0640 E: franchise@buckingbull.net W: www.buckingbull.net

follow a ‘would you like fries with that’ template. We are proud of our unconventional and out-of-the-box approach. As a Burger Urge Franchise Partner, you will receive: • Extensive operational and business training • Fully developed operating systems and procedures • Unique fit-out that is set up and ready for trade • Ongoing support from our senior management and inhouse creative marketing team • Up to 50% finance from ANZ Bank & Silverchef If you have the urge, please contact our Franchising Team on franchising@burgerurge.com.au

City Farmers Dogwash

City Farmers comprises 42 specialty large format pet stores throughout Australia with many more planned, a mobile network of over 30 City Farmers Dogwash vans as well as pet insurance business and an online store.

Australia, we’ve got plenty of work to do and are always looking for Franchisees with big smiles and big hearts to come on board and enjoy the ride. • No experience necessary • Full training & support • Strong brand recognition • Exclusive Marketing Zone • All-inclusive start-up package • Work outdoors & be your own boss

Our Franchisees love what they do and are so passionate about the part they play in a dogs’ health and wellbeing. But with more than 3.7 million pet dogs in

For more information call Scott McIntosh on 0402 902 620 or visit www.cityfarmers.com.au/dogwash.

Clark rubber

Clark Rubber offers a unique business proposition which includes business development, site selection, comprehensive training and ongoing marketing and IT support. Clark Rubber has identified several great opportunities for further growth, and is now looking for friendly, customer service-orientated business people to join its network. A minimum investment of $460,000 plus working capital will provide a turnkey solution.

Beginning more than 20 years ago as a small enterprise, City Farmers Dogwash is now part of the City Farmers Group.

Clark Rubber is a well-known and iconic Australian business, and has been a part of the retailing landscape for more than 68 years. Clark Rubber commenced franchising in 1995 and since then has grown its store network to more than 60 locations nationwide. In 2006 Clark Rubber was awarded the prestigious ‘Franchisor of the Year’ honour by the Franchise Council of Australia, and today, Clark Rubber is Australia’s leading foam, rubber and pool retailer.

clean green strata Strata Cleaning and Strata Garden Maintenance Franchises Why Clean Green Strata? • We supply the customers from the 1st minute you start • Earn a guaranteed income with work scheduled year round to suit your situation • Work flexible hours to suit your life

Crema Espresso The Crema Espresso coffee franchise provides premium coffee and light meals with a focus on personalised service. Established on the Gold Coast, Crema brings together community life with a bright sophisticated shop design. Our extensive training and systems are in place to ensure the best support for Franchisees. Crema Espresso provides a business with supervision and consulting readily available. This includes everything from full operation manuals, point

Cutshop Cutshop is New Zealand’s first and only specialist “cut-to-size” contract service provider able to work with a wide variety of non-ferrous materials. The Cutshop concept of cut, edge, drill and deliver sheet material for cabinetry, bespoke furniture, shop fit-outs, customised cuts and the DIY market is a proven business concept. Using advanced CNC router technology, software, the latest bandedging technology and proven systems, Cutshop is providing its customers the job finish they want.

For further information and to register your interest, visit clarkrubber.com.au/franchise or call 13 80 90 or direct (03) 8727 9999

• No weekend or night work so more time with the family • Fully supported by energetic, experienced management team • Recession proof industry • Earn above average returns for the cleaning & gardening industry For more information call 1300 66 11 82 or email franchise@cleangreenstrata.com.au

of sale terminal, uniform package, store design & fit out together with ongoing research and development supported through marketing and advertising. “As coffee lovers we were tired of the same old coffee in dark gloomy cafes. Premium coffee and light meals, like we have in our stores, should be enjoyed in a bright sophisticated café with an atmosphere that creates a laid back, enjoyable meeting place for customers”. Contact: antony@cremaespresso.com.au www.cremaespresso.com.au

With increased demand we are seeking for motivated individuals prepared to employ and manage a production and programming team to achieve above average return on investment. The Cutshop model proves that new Cutshop franchisees can achieve break-even in Year-One and a significant return on investment in Year-Three. Bottom line - the Cutshop business allows the Franchisee to Work for Himself but not by Himself. Call André on +6421879 413 or check our web-site www.cutshop.com

Business Franchise Australia and New Zealand 99

A-Z DIRECTORY DOMINO’S PIZZA Domino’s Pizza Enterprises is the master franchisor for the Domino’s Pizza brand in Australia, New Zealand, France, Belgium, The Netherlands and Japan. Across these markets, DPE franchisees currently operate over 1460 stores and sell over 90 million pizzas annually. New franchises are supported through every

DREAM DOORS A dream opportunity Do you dream of working for yourself and earning a stable income? Make it a reality with Dream Doors – one of Australia’s fastest growing franchises. You don’t need any previous experience. It’s easy and affordable to set up your own franchise, backed by comprehensive support and a proven business model with over 14 years of international success. Be your own boss The unique Dream Doors ‘facelift’ concept makes it

business franchise australia and new zealand AUSTRALIA AND NEW ZEALAND

A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

FASTA PASTA With our authentic Italian background and 30 year success story, Fasta Pasta is now Australia’s largest, independently owned group of ‘fresh pasta’ Italian restaurants. An innovative ever-changing menu, with healthy options and a commitment to outstanding service, have all contributed to Fasta Pasta being voted Roy Morgan’s ‘Quick Service Restaurant of the Year’ in 2012. Loved for our affordable, fresh, family meals in relaxed fully licensed surroundings, this is a great

FASTWAY COURIERS AUSTRALIA

step of the process including site selection, lease negotiation, store fit out, comprehensive preopening training, coordination of suppliers, group purchasing power, store appraisals, ongoing training and support, and marketing promotions. Australia: www.dominosfranchise.com.au or call the Franchising Team on 1300 131 888 New Zealand: www.dominospizza.co.nz or call the Franchising Team on 0508 4Franchise

possible for Aussies to achieve a ‘new’ kitchen for a fraction of the usual cost, by replacing doors, drawer fronts and benchtops. The market response has been extremely positive, with some Dream Doors operators exceeding $400k gross profit in their first year. Call today and make your dream a reality. For more information contact Cam Hadlow on: T: 1 800 373263 E: cam@dreamdoors.com.au W: www.dreamdoors.com.au

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz

opportunity to be part of our winning national organisation. Extensive initial training and ongoing support is provided. New franchisees undergo 12 weeks training in one of our company restaurants covering areas such as, front of house, kitchen (all areas), necessary bookwork, PPS, and Management skills. For more information on joining a successful franchise call 08 8304 8600, email franchise@fastapasta.com.au, or visit our website, www.fastapasta.com.au

• Low start up costs

• Ongoing business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees No prior business experience is needed, just a great attitude and an ability to talk to people. So, if you’re ready for a positive change, we’d love to hear from you. Call 1300 FASTWAY or visit us at www.fastway.com.au

• No weekend work

*Conditions apply

Run your own rewarding business and take control of your future as a Fastway Courier Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy • Guaranteed income package*

100 Business Franchise Australia and New Zealand

FASTWAY COURIERS New Zealand Run your own rewarding business and take control of your future as a Fastway Couriers Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Guaranteed income packages* • Low start up costs • No weekend work

Fitness enhancement personal training 100% private Personal Training Studios and Mobile Personal Trainers. Over 80% of clients we meet with join and go on to spend an average of over $5,000 with us...and we never have to give away free sessions or free trials to get these clients! Our clients are primarily people who don’t like the Gym scene, or simply don’t have time for it, but know they need to get in shape.

GRoutpro Earn between $50 and $200 per hour and get a high return on investment in the booming Home Improvement Industry with LOW SETUP COSTS & little competition. GroutPro specialises in the after-market care of tiles and grout to homeowners and businesses. Offering a range of professional services from stain protection of new tile and grout installations to our flagship grout “colourseal” application which rejuvenates and recolours old grout saving customers time and money without having to re-tile.

• Ongoing business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees No prior business experience is needed, just a great attitude and an ability to talk to people. So, if you’re ready for a positive change we’d love to hear from you. Call 0800 4FASTWAY, or visit us at www.fastway.co.nz *Conditions apply

With mobile and studio franchisees available, and the option to upgrade from mobile to a fully staffed studio at any stage, we offer an ultra-low cost franchise solution with unlimited growth potential. With amazing head office support (we even take and book your new enquiries when you can’t) and exclusive marketing territories so you will never have to compete with fellow trainers, we help you build a rewarding business and a lifestyle to match. Email: franchise@fitnessenhancement.com Website: www.fitnessenhancement.com

Specialists use GroutPro’s own branded range of professional quality products including cleaners, sealers, tile Anti-Slip treatments and shower glass restoration and sealer coatings. This is a complete package to get you up and running in your own business fast. Call us today for more information. Contact: Geoff Biddle Phone: 07 5515 0119 Email: mail@groutpro.com.au Website: www.groutpro.com.au

HAIRHOUSE WAREHOUSE

Hairhouse Warehouse has become a household

Hairhouse Warehouse, Australia’s leading hair & beauty brand, has huge plans for the next few years to expand with 20 new stores planned to be opened around the country.

name in Australia, with a proven business model

We are looking for passionate people who want to own their own business, work for themselves and take control of their own destiny.

that continues to evolve and generate strong returns for franchisees. For more information call 03 9234 2200, email franchising@hairhousewarehouse.com.au or visit www.hhwhfranchising.com.au.

Jim’s antennas

• No Experience Required

Join Australia’s leading Digital TV & Home Theatre installation specialists.

• Paid On the Road Training

Jim’s Antennas is a division of the Jim’s Group of companies- Australia’s leading home services company with over 3500 Franchisees operating throughout Australia across 38 divisions. With a reputation for excellence in customer service, Jim’s Antennas has an excess of work available across Australia and is looking for self-motivated and enthusiastic people to join the team.

• Work Availability Guarantee • Work Where You Want, When You Want • Franchises Available Across Australia Contact Jim’s Antennas today on 131 546 or getstarted@jimsantennas.com.au to find out more and arrange your free trial day on the road. Alternatively visit our website www.jimsantennas.com.au

Business Franchise Australia and New Zealand 101

A-Z DIRECTORY FULL COLOUR VERSION DIGITAL BLADES

JIM’S CONCRETE CUTTING

FULL COLOUR VERSION

Specialising in the domestic and light commercial markets. Join the newest addition to the Jim’s Group! Forget the daily commute and the confines of the office. Secure your home territory and enjoy the lifestyle changes. It’s time to stop dreaming and take action. Act with the confidence that comes with joining the Nation’s biggest franchise system.

FULL COLOUR BACKGROUND VERSION / DIGITAL BLADES

The two principals in Jim’s Concrete Cutting have

FULL COLOUR BACKGROUND VERSION

a combined experience of more than 40 years. We are well placed to steer you on a profitable path.

MONO VERSION

Our selection criteria are high but we don’t expect you to know anything about the business. It’s probably way different to what you imagine. Don’t let pre-conceived ideas cause you to miss a fantastic opportunity. Take charge of your destiny. Enquiries to Bruce Miskin on 0499 399 355.

MONO BACKGROUND VERSION

JIM’S POOL CARE MOBILE POOL SHOPS

work and gives you scope to grow the business to a level that suits you. Another great bonus is our FLAT franchise fee. Yes, our fee is a flat franchise fee system so you can work hard and earn as much as you like and pay the same flat fee with all training and ongoing support included.

Join one of Australia’s largest franchise systems and reap the benefits of a strong national brand.

Owning a Jim’s mobile pool shop means you can earn money from multiple streams. Not only can AND NEWso ZEALAND We have selected opportunities all AUSTRALIA over Australia you charge for your time you can also charge for give us a call and come for a ride along. the lucrative pool items such as chemicals, pool For more information ph: 131546 or visit equipment and pool accessories. This means your BEIGE / PMS 7402C www.jimspoolcare.com.au income is not limited by how many hours you can PMS / ORANGE 021C PMS / PMS 432C

SILVER / PMS 877C METALLIC NON-METALLIC / COOL GREY 7C

WHITE / C0 M0 Y0 K0

METAL BLADES

Jump! Swim schools JUMP! Swim Schools is leading the way in bringing fun, private facilities for our little swimmers to learn the basics away from the busy aquatic centres If you are looking for a flexible lifestyle franchise, in a secure and established industry, with huge market opportunities then this is the franchise for you. Absolutely no experience necessary, and no need to be in the water! Great locations are still available, no experience necessary and a comprehensive training program provided.

Due to the bookings in advance system, the business is easy to manage as well as consistent ongoing support with our proven management systems. To find out more information on a JUMP! Swim Schools Franchise contact Amy Hempstead on: Phone: 0477 800 181 Email: amy.hempstead@jumpswimschools.com.au www.jumpswimschools.com.au www.jumpfranchising.com.au

JUST CUTS™

Just Cuts™ are also excited to announce our kiosk option! With only 49 sites available Australia wide, you can buy yourself a new lifestyle from just $85,000!

Join the largest, most successful hairdressing network in the Southern Hemisphere! Just Cuts™ offers a fixed franchising fee, with flexible finance options and ongoing business and marketing coaching, guidance and support. Did you know that most Just Cuts™ Franchise Owners are not hairdressers and just under half own multiple salons? Why? Because our proven systems, support and training allows your Stylists to easily run the business for you.

Just Lashes The leaders and only Franchise in eyelash extensions in Australia. clients making an appointment at a Just Lashes lounge expect consistent, professional service and rely on our reputation for delivering the most beautiful results. we help you become an administrator of this truly profitable business ethic! It’s not just the superior workmanship that Just Lashes has mastered and proven on the international stage by winning the coveted Lash Wars, but our premium products that meet the highest moral and safety standards. With the support and encouragement of the just lashes

102 Business Franchise Australia and New Zealand

Just Cuts™ Franchisees also have exclusive access to our professional retail range made in Europe; JUSTICE Professional™. Contact: Luke Manning 0439 130 499 or luke@justcuts.com Website: justcuts.com/franchising LinkedIn: Just Cuts™ Franchising

turnkey system, you don’t need any formal business experience as our Business coach will guide you in that, or prior education in Beauty therapy as our Award Winning Lash Trainer will train you the right way in this exciting niche industry. We provide everything you’ll need to run this highly flexible, uncomplicated enterprise. rely on the ongoing professional support supplied by the Just Lashes team and experience the benefits of a rewarding working lifestyle choosing the model that suits your needs best! e: clive@justlashes.com.au m: 0414 491977 w: www.justlashes.com.au/franchises

LA PORCHETTA La Porchetta is the largest Italian Restaurant Chain in Australia and New Zealand, and love serving quality Italian food with fresh ingredients The first La Porchetta Restaurant was opened in Melbourne’s Italian hub in 1985, and soon it became renowned as a special place to experience good food, love and a passion for life. Currently celebrating 30th years in business, is now looking to expand the network

local appliance rentals Local Appliance Rentals are the largest rentals franchise in Australia today. Since franchising five years ago, there are now more than 100 franchisees in Australia, New Zealand and the United Kingdom. With a wide range of products including TVs, computers, game consoles, home entertainment systems, stereos, coffee tables, dining tables, fridges, freezers, microwaves, washers, dryers, air conditioners, beds, baby furniture, BBQs,

luxaflex® Window fashions Join the Luxaflex Dealer Network There are over eight million households in Australia – think about how many window furnishings that amounts to! The LUXAFLEX® Window Fashions brand is one of the most widely known and respected window furnishing brands in Australia, having sold its products under the Hunter Douglas Group in Australia for over sixty years – and is currently recruiting entrepreneurs looking for a new venture! Hunter Douglas offers an unrivalled partnership to meet

MEND A BATH INTERNATIONAL AUSTRALIA Mend A Bath International Australia provide a cost effective alternative to replacing bathtubs, hand basins, spa baths, wall tiles etc. in both commercial and domestic bathrooms. We are a favourite within the hotel industry, as the downtime is much less than the time required for a complete demolish/replace renovation, therefore saving the hotel management many dollars in lost revenue with a room being out of service for long periods of time.

business franchise australia and new zealand A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

of franchisees throughout Australia and New Zealand We are looking for passionate food lovers with a strong work ethic and drive to join our family. You bring the dream and La Porchetta will provide the recipe for success. For more information T: (03) 9460 6700 E: franchising@laporchetta.com.au W: www.laporchetta.com.au

outdoor furniture, fitness equipment and kids’ play equipment, Local Appliance Rentals helps their customers get what they want. As a home based franchise, Local Appliance Rentals is ideally suited for people looking for that elusive work/life balance. The only requirement is a basic home office and funds available to purchase the rental goods on behalf of the customers. Don’t miss out on your opportunity to join the largest rental franchise company in Australia, visit www.localappliancerentals.com.au/franchising

specific business needs, under our LUXAFLEX® Window Fashions Gallery and LUXAFLEX® Window Fashions Showcase Alliance programs. This includes marketing support, manufacture and production of all products and fabrics, as well as local on the ground sales support. No experience is required to enter the Programs as all training is provided, which focuses on enhancing the customer experience and increasing your profitability. For more information on our programs, contact National Sales Manager, Mark Futeran on 02 9638 8000 or mark.futeran@hunterdouglas.com.au

Steve Garrett is the Franchisor at Mend A Bath International Australia and has been involved in this industry for more than 23 years, 22 of them as a Mend A Bath franchisee, both on the tools and in franchise management. He is happy to discuss the business opportunity with people interested in learning more about our franchise model. Contact MABIA for information on applying for franchise territory availability and startup requirements at headoffice@mendabath.com.au or call us on 08 9206 4824.

Business Franchise Australia and New Zealand 103

A-Z DIRECTORY POOLWERX Choosing the right franchise system couldn’t be easier! Poolwerx was founded in 1990 and is Australasia’s largest pool and spa maintenance network.

Poolwerx has established systems, training, support and supplier relationships designed to maximise the opportunity for Franchise Partners to build their own successful business.

With well over 300 territories made up of retail stores and mobile vans, Poolwerx clients have some of the best people and latest technology available anywhere they live or work to take care

Contact us today to find out how on 1800 245 447 or via joinourteam@poolwerx.com or check us out on the web at www.poolwerx.com.au.

PRIMAL PANTRY

Australia wide. Backed by the award-winning Aktiv Brands franchise system, all aspects of the Primal Pantry business and operation are supported by the category leading marketing, training and operational systems that Aktiv Brands provides.

Primal Pantry is a new healthy eating café concept based on the Paleo lifestyle and way of eating. Since opening the pilot store in Brisbane in 2013, Primal Pantry has become a phenomenon, gathering a loyal and passionate fan following. Ranked in Brisbane’s Top Ten Favorite Restaurants, Primal Pantry is fast becoming the undisputed leader in Paleo fare in the marketplace. With a clean-eating dining experience that is in such high demand, Primal Pantry is now franchising

scrooz

scrooz f a s t e n e r s

We’re Australia’s biggest online and multi-channel retailer of premium range fasteners, fixings and consumables for tradesmen, light industry and serious DIY’ers and we’re revolutionising fastener retail. We’re growing rapidly and to meet the high customer demand for our products we’re starting the launch and roll-out our network of Scrooz® Trade Centres across Australia right now. Want to earn some real money and get involved in • A $650 billion dollar industry

SEAL-A-FRIDGE Seal-A-Fridge has been operating in Australia and New Zealand since 1988, and is the market leader in the replacement of commercial and residential refrigeration seals. Seal-A-Fridge is a mobile refrigeration seal replacement service providing customers with a convenient service at an affordable price. Refrigeration experience is not necessary, just a can-do attitude, good communicator and a determination to build a successful business. A Seal-A-Fridge franchise is generally run as a 5 day a week business, providing a rare opportunity to join a successful

business franchise australia and new zealand AUSTRALIA AND NEW ZEALAND

of their backyard or commercial pool and you could be one of them!

A-Z Listings re a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

104 Business Franchise Australia and New Zealand

If you are genuinely passionate about the positive difference that clean-eating can make, then please contact Dean Vella: P: 07 3175 0640 E: dean.vella@aktivbrands.com W: www.primalpantry.com.au

• With highly profitable repeat sales of consumables to the trades and DIY industries • Retailing our premium quality Scrooz® branded product range • With National and webstore driven multi-channel sales • Full training and on-going support provided • Outstanding opportunities for early take up We have limited opportunities for highly motivated people looking for a serious business, so to find out more contact us now for an information pack at franchising@scrooz.com.au

business whilst maintaining work/family/life balance. Most importantly, this is not a ‘fad’ business, more recent history indicating it to be recession proof. • No previous experience necessary. Full training provided • On going training and business support • Over 30 Franchises in Australia and New Zealand. • Proven Brand / Market Leader • Australian owned and operated For more information: Contact Craig on 0408 471 950 nfo@sealafridge.com.au www.sealafridge.com.au

SEVEN SEAS SEAFOOD CAFE Seven Seas Seafood Café is a re-invigoration of the classic Aussie Takeaway Shop with a whole lot more style, sophistication and value. Seven Seas offers a casual dining experience that meets the continually shifting tastes and rising expectations of today’s consumers, serving a refreshing and modern selection of seafood with a contemporary flair. Seven Seas is 100% Australian owned and

SKEWERZ KeBABZ Skewerz Kebabz is an exciting and innovative retail fast food concept offering authentic Mediterranean cuisine combined with fresh and exciting flavour profiles for the Australian market. Spicing up food courts in shopping centres around Australia, Skewerz is becoming the nation’s fastest growing kebab franchise. Providing an exciting alternative to the traditional kebab, Skewerz serves up a truly satisfying menu supported by a friendly and fun casual dining environment. The unique menu caters for all three primary trading periods and has

Smoothie Factory Smoothie Factory is an internationally-known smoothie and juice bar franchise with existing stores in the US, and international development throughout China, India, and Vietnam through our founder Olympic athlete James Villasana & SF Inc. Founded in 1996 with an emphasis on owneroperator success, approximately 95% of all Smoothie Factory locations are operated by the owner. Benefits of Smoothie Factory Franchise Ownership:

operated and benefits from the award winning franchise support at Aktiv Brands. As a Seven Seas franchisee, you can enjoy the advantages of being associated with a well-known and successful franchise group, supplying you with the tools to help your business grow and prosper. For more information about Seven Seas franchise opportunities, please contact Dean Vella: P: 07 3175 0640 E: dean.vella@aktivbrands.com W: www.aktivbrands.com

been strategically designed to ensure the concept will thrive in the competitive food court environment. Skewerz Kebabz is part of the Aktiv Brands group of franchise brands, which means that the model has been developed based on years of experience in the retail fast food franchising sector. For more information regarding Skewerz Kebabz franchise opportunities, please contact Dean Vella: P: 07 3175 0640 E: dean.vella@aktivbrands.com W: www.skewerz.net

frozen yogurt shop, and health supplement retail store under one roof • Continual improvement to the Smoothie Factory franchise system, stores, and overall brand image • Flexible store formats, including the “Minifactory” which allows stores to be placed in food courts and other small spaces • A long and successful history with strategic plans for growth – in business since 1996 and franchising since 1997

• A high-quality product line made with real, fresh fruit – no concentrates, syrups or purees

• Outstanding franchisee training and support

• Not just a smoothie franchise – it’s like owning a juice bar,

Email: franchise@smoothiefactory.com.au

SNOOZE®

• Vendor finance assistance

As one of Australia’s longest-running, most successful and innovative franchised business, Snooze’s experience in the bedding industry is second to none.

• NAB & ANZ accreditation

With over 75 stores nationwide and a commitment to continued growth and development, Snooze offers great return on investment.

Website: www.smoothiefactoryaustralia.com

• Sales and product training • Business management support • A national marketing program • IT services

Snoozes offers a personable, flexible business solution with expertise and support every step of the way, including:

To take the first step toward a prosperous future contact the Snooze Support Centre on (03) 9830 4166 or visit www.snooze.com.au Email: franchising@snooze.com.au

SPRAY PAVE AUSTRALIA Pty Ltd

• Learn a range of new lifelong trades.

Earn up to $3,300 per week. That’s right, up to $170,000 per year! Our service decorates concrete. We Spray Pave, Polish, Epoxy and Stain. Jobs are inside and outside. Customers are domestic, commercial and Government. Our license structure allows you to choose when, where and how you want to work! This is a sincere “Be Your Own Boss” system. You genuinely keep all the profits!

• Guaranteed work available anytime after training. • Head office training plus follow-up on your own job. • Customers contract and interest free finance. • Lifelong support from 6 Head Office trainers. • From $7,000 deposit + Support Payment Plan. Established in 1991, Security with Australia’s largest and oldest network. The name of the industry. Phone or email now, for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com

Business Franchise Australia and New Zealand 105

A-Z DIRECTORY The Drug Detection Agency (TDDA)

training program; Australasia wide business networks; State Office support and large-scale clients that need services in your area.

The Drug Detection Agency (TDDA) is rapidly establishing itself as the largest and most dominant provider of workplace drug detection services in Australia & New Zealand, with a fast growing list of major corporate clients.

TDDA wants highly motivated and business oriented individuals to join the team to share in the success of this proven business model.

With workplace drug screening becoming a necessity for most businesses for safety, legal and productivity reasons, the opportunities are endless to win contracts with Local, State and National businesses. You will also benefit from a comprehensive 100 day

The SPORTING GLOBE BAR & GRILL® The Sporting Globe Bar & Grill® is an innovative hospitality and sports entertainment brand with a mission to be Australia’s most loved sports bar and grill. Offering high quality casual dining and a social & welcoming bar atmosphere with the ultimate stateof-the-art sports fit out, The Sporting Globe is a great place to eat, drink and enjoy sport. The Sporting Globe business has been designed with distinct branding, product specialisation, and operating systems to allow it to be a successful franchise. This

If you are seeking a next generation business opportunity with huge potential then contact us now to find out more. Contact: Blair Larsen  Email: Blair.Larsen@tdda.com Website: www.tdda.com

model offers people who aspire to own their own venue many competitive advantages over an independent operator, especially the ability to stay focused on what matters most – the customer. Franchise opportunities exist across Australia, so it’s time to be your own boss with Australia’s leading sports bar brand! Enquire today: Brad Dekkers Franchise Development Manager E: franchise@sportingglobe.com.au P: 03 9645 4798 M: 0400 616 285 W: www.sportingglobe.com.au/franchise

Thermawood

Become part of the success story with:

Thermawood Retro-Fit Double Glazing System is designed to retro-fit double glazing into existing wooden windows. Proven systems and processes with the Thermawood Patented drainage system.

• Full Training and ongoing support • Strong industry Growth • Full Advertising & Marketing • Patented product new to the Australian Building industry. If you are looking for passionate self-motivated people to join the Thermawood team.

Retro-Fitting fitting double glazing into existing wooden windows allows the home owner to retain the character of their windows, be more energy efficient, reduce energy costs and reduce noise.

Please contact Thermawood Retro-Fit Double Glazing for more information.

Along with installing double glazing Thermawood installers also fit draft/sound seals to all types of windows including double hung windows, casement windows and doors.

Info@thermawood.com.au www.thermawood.com.au 0455 555 330

Thexton Armstrong

Our Business Success Programme is designed to offer high end consulting services to small to medium sized businesses.

Become a Thexton Armstrong Business Success Partner! At Thexton Armstrong we are passionate about Business and helping Business Owners. With over 70 Franchisees and growing rapidly across Australia and NZ we believe that we have the No1 Business Consulting System in Australasia. We are looking for people with previous business or corporate experience to join our team. A Thexton Armstrong Business Success Partner works long term with Business Owners to help improve the profit, growth and value of their business.

Tile rescue Sick of working for someone else? Want to run your own show? Check out Tile Rescue - a business in demand! With a wide range of customers including property and strata management, property sales, facility managers, retirement villages, builders, plumbers, home owners and more, the number of potential clients is endless. Australia’s leading tile and grout maintenance experts, Tile Rescue offer leaking shower repairs; tile regrouting; shower and bathroom makeovers; tile cleaning and sealing, colour grout sealing and stain guarding; anti-skip treatments epoxy grout specialists along with stone rejuvenation.

106 Business Franchise Australia and New Zealand

The consulting industry is growing rapidly as most Business Owners do not have the skills to manage or grow their businesses. Only one in five businesses survives over ten years. Enquire now about joining our great network of people. Like to know more? PLEASE LOG ON TO www.thextonarmstrong.com.au/ presentation for a copy of our franchise presentation or email us at thextonhq@thextonarmstrong.com.au

Tile Rescue offers you: Unique, high demand services; Exclusive territories large enough to run 2 vans; Established, trusted brand; Comprehensive training; Ongoing business & technical support; Outstanding ROI; High conversion rate of leads; Added income by supplying your customers with Tile Rescue branded cleaning products and Massive job satisfaction. To find out more contact Bill Hyde on: Phone: 1800 85 3335 Email: bill@tilerescue.com.au Website: www.tilerescue.com.au

V.I.P. Home Services

• Unparalleled national, state and local support

V.I.P. was the first company to start franchising in home services in 1979.

• Proven marketing, products and systems

V.I.P. has over 1100 franchisees across Australia and New Zealand. As Australia’s oldest and most experienced Home Services Franchisor, multi-award winning V.I.P. has helped over 4,000 just like you to become successful business owners in cleaning, lawn mowing and gardening by providing:

• Affordable franchise options • Everything you need to start a great new life and ‘love your work’ Phone: 13 26 13 Fax: 08 8220 4588 Email: info@viphomeservices.com

• Industry leading training, coaching and mentoring

Website: www.viphomeservices.com.au

V.I.P. Home Services fencing & home maintenance

• Initial training

NEW to V.I.P. Home Services is the Fencing and Home Maintenance Australia division. Launching officially 14th September 2015.

• National and local marketing

This year Warren Smith and Vea Johnston former owners of Jims Building Maintenance, Painting, Pergolas and Jims Fencing, which they successfully built for 13 years prior have now joined forces with V.I.P.Home Services to create this new and opportunity filled division. Affordable Franchise Opportunities NOW available in Melbourne and Perth. No fencing experience necessary!

Vodafone Australia More than five million people across Australia share, play and do more on the Vodafone network. We’re about to get bigger and even better. We’re looking for new Vodafone Licensees to join us on the next phase of our journey. You’ll have an exclusive relationship with one of the world’s leading telco brands, be a part of a retail brand with over 315 Vodafone branded stores nationally – and enjoy all the benefits that come with it. Key features of the program include a generous

XPRESSO MOBILE CAFE Xpresso Mobile Cafes operate in areas nationally where there are little to no fixed location café options for the workforce in commercial and light industrial precincts. Partnering with Di Bella Coffee ensures the quality of our hot and cold beverage products is unequaled in the mobile café industry. Our customers enjoy frappés, energy drinks, chilled cold brew coffee in a can (KICK), bottled water and light food options such as gourmet cookies and chocolate that are designed to complement the enjoyment of high quality specialty coffee products. The Xpresso Mobile Café high grade, bespoke fitout not

business franchise australia and new zealand A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

• Ongoing coaching and mentoring • Comprehensive Cloud based IT systems • And much, much more Regional (Master) Opportunities available in Sydney, Adelaide and Brisbane. An excellent opportunity to enter into a Master business at an affordable ground investment level. We are seeking husband and wife teams with integrity, energy and self-motivation to grow with us. For more information contact Warren Smith: Mobile: 0402 898 555 E-mail: warren.smith@vipandfhm.com.au Website: www.vipfandhm.com.au

commission model with multiple income streams, comprehensive training to get you started and ongoing support from a dedicated Partner Area Manager to help you grow a profitable and successful business. All this with no ongoing fees or royalties! We currently have a number of existing and new store opportunities available in locations around Australia. Interested? Contact Frank Chang on 0414 803 811 or email dealer.recruitment@vodafone.com.au or visit www.vodafone.com.au/careers/select-dealerrecruitment

only utilizes new technology that no longer requires noisy/ expensive generators but also ensures franchisees can display food and beverage items in a large secondary fully integrated fridge. Franchisees are encouraged to source some food and beverage items from local wholesale suppliers rather than through the franchisor; this ensures an increased net profit through reduced costs. Franchisees are supported nationally by both the franchisor and Di Bella Coffee as well as a fully integrated website, call centre, social media and Internet presence. We’re setting the benchmark for coffee vans – will you join us? Contact us TODAY for a detailed information pack: joinus@xpresso.com.au OR 1300 655 559

AUSTRALIA AND NEW ZEALAND

Business Franchise Australia and New Zealand 107

JEJAK GRAPHICS

a lasting impression

CREATIVE DESIGN SOLUTIONS

LEAVING A LASTING IMPRESSION Jejak Graphics is a freelance graphic design business based in Melbourne, Australia working with clients worldwide. With over 18 years experience in the design and print industry specialising in magazine layout and advert design as well as offering a number of other graphic design services and print solutions including: t $PSQPSBUF TUBUJPOFSZ t #SPDIVSFT BOE nZFST t 1PTUFS BOE CBOOFS EFTJHO t &EVDBUJPOBM NBOVBMT t 4QPSUT QSPHSBNT t .POUIMZ /FXTMFUUFST t 1SPEVDU MBCFMT BOE QBDLBHJOH Artwork is tailored to your brand and focused on your message and target BVEJFODF /P KPC JT UPP CJH PS TNBMM $POUBDU NF UPEBZ UP EJTDVTT IPX +FKBL (SBQIJDT DBO NBLF ZPVS DPNQBOZ or organisation leave â&#x20AC;&#x2DC;a lasting impressionâ&#x20AC;&#x2122;.

108 Business Franchise Australia and New Zealand

P: 03 8790 8006 M: 04222 676 39 E: jejak@bigpond.com www.jejakgraphics.com.au

JOIN THE

DREAM TEAM

Vendor finance now available* *Available to approved applicants.

We are looking for dynamic people who love dealing with others and are passionate about retailing. The Snooze brand has a strong history of over 30 years in retailing and has built a very solid franchise system. We provide franchise partners with a stable platform to start their business and offer support across the entire business including: • Marketing and Promotional Support

• Product Development and Buying Power

• Proven operating system that includes comprehensive product and sales training • Business Management support from our on the ground field team • Assistance in site selection and property negotiations • Business finance available to approved applicants

For more details visit snooze.com.au or email franchising@snooze.com.au or call the Support Centre on (03) 9830 4166

It’s amazing what a little snooze can do. snooze.com.au

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