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$7.95 AUD (INC. GST) $9.95 NZD (INC. GST) VOL 04 ISSUE 02 january/february 2010
AUSTRALIA AND NEW ZEALAND
The magazine for franchisees
Deals on wheels
Automotive Franchises Snap-On Tools
top Choice
Leases
look before you sign Marketing Funds.
Money well spent?
LATEST NEWS
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63 On the Cover 11 Cover Story
Snap-on Tools – Groomed for Success
22 Leases - Tip and Traps for Franchisees
Raynia Theodore, Mason Sier Turnbull Lawyers
63 Spotlight on
Automotive Franchises
84 Marketing Funds. Money Well Spent?
Tony Garrison, HWL Lawyers
Franchises in Focus 30 Auto One Australia
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22
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118 Jim’s Car Cleaning
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72
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Contents
january / february 2010 In every Issue
Expert Advice
Profiled Franchises
06 Franchise News
12 Do the Research
16 Mastercare Franchising 18 Goodyear Autocare 20 Viva! Life Photography 26 Muzz Buzz 28 Rent the Roo 36 Anytime Fitness 40 AllSafe Energy Efficient Products 42 Salsa’s Fresh Mex Grill 50 Ecosmart Hot Water 54 Franchise Selection 56 Trios 58 United Petroleum 70 What Scratch? 74 India At Home 78 Garage World & Shed Boss 82 SouvlakiHut 86 Wendys 88 Telcoinabox 90 Commercial Food Machinery 94 B&S Mobile Sharpening 100 Thrifty Australia 102 La Porchetta 104 Go Sushi 108 Jetts Fitness 110 Pack & Send 112 Magazine Vending 114 Wet Seal 122 RP Vending 124 Nails Now
Announcements from the industry
32 Franchisor Profile
Stainbusters
60 Franchisee In Action
Shingle Inn
76 A Day In The Life . . . Of a 7-Eleven Franchisee
Phil Blain, Franchise Alliance
126 Professional Services Listings 127 Franchise Listings 129 A-Z Directory
32
Rod Nuttall, CBA
38 Boost Your Work/Life Balance . . Tips From the Founder of Boost Juice Janine Allis, Boost Juice 44 Changing the World of Customer Payments Darryn McAuliffe, NAB 48 MYOB Excellence in Franchising Awards 52 2009 Year in Franchising Steve Wright, Franchise Council of Australia (FCA) 53 FCA Chairman’s Message George Yammouni, Chairman, FCA 72 Increasing Your Turnover Vaughan Tombs, Vaughan Tombs Sales Training 80 Coffee and Couriers take out the Supreme Awards at the 15th Westpac Franchise Awards Graham Billings, FANZ 92 Is Franchising A Great Lifestyle? Kevin Bugeja, Franchise Selection 96 Systems: What your Franchisor Doesn’t Give You Katherine Doe, ActionCoach 106 Help Starting and Staying on Track With Tax Australian Tax Office 116 Getting More Bang for Your Shop Fitting Dollar Leon Hayes, Shopfit Central 120 Finding the Right Staff for Your Small Business Paul Cabelli, Franchise Careers
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Franchise BUSINESS
AUSTRALIA AND NEW ZEALAND
BUSINESS FRANCHISE VOLUME 4 ISSUE 2 january / february 2010 CGB Publishing Pty Ltd TEL: (03) 9787 8077 FAX: (03) 9787 8499 publisher: Colin Bradbury colin@cgbpublishing.com.au EDITOR: Louise Mitchell louise@cgbpublishing.com.au SALES DIRECTOR Vikki Bradbury vikki@cgbpublishing.com.au SENIOR SALES EXECUTIVE: Jodie Hanrahan jodie@cgbpublishing.com.au SALES EXECUTIVE: Kym Colliver kym@cgbpublishing.com.au PRODUCTION: production@cgbpublishing.com.au ACCOUNTS: Joanne Tuffy joanne@cgbpublishing.com.au DESIGN: Jejak Graphics (03) 9750 6610 COVER IMAGE: Snap-On Tools TO SUBSCRIBE: PLEASE CONTACT CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au or www.isubscribe.com.au
From the
Editor W
elcome to the first edition of Business Franchise Magazine for 2010.
As we enter this century’s second decade the Australian business community have their collective fingers crossed in the hope we can finally put the ‘global economic crisis’ to rest. Although, the question ‘what GEC?’ continues to pervade the circles of franchising, with the sector performing extremely well throughout and beyond the 2008/09 financial year. The phrase ‘recession proof’ seems to feature quite regularly in many of our franchise system profiles. This issue’s feature article is on franchise opportunities in the Automotive Industry (P.63).This dynamic industry (including retail, service and repair) produces an annual turnover in excess of $50 billion and generates employment for more than 400,000 people. We also look at Marketing Funds (P.84). The fact is, if you enter a franchise agreement, you will almost certainly have to contribute to a marketing fund. This informative article by Tony Garrisson, HWL Lawyers, looks at the pros and cons of marketing funds and how you can make sure you get the most for your money. As always, the magazine has column after column of sound advice from our stable of expert writers including lawyers, accountants, bankers, consultants and other franchising specialists. Also, inside this bumper issue, we are profiling around 30 different franchise systems, plus we re-cap last year’s MYOB Excellence in Franchising Awards, (P.98), and Janine Allis, Boost founder, shares her tips on trying to achieve that elusive work/life balance. (P.38).
Louise Mitchell Editor
“If you’re a good person and keen to succeed, you don’t need to know everything to be extremely successful in a franchised business – you just need to know people that do.” Katherine Doe, ActionCoach..
The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
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NE WS
Franchise NEWS ‘So Far So Good’ says FCA on Government process Steve Wright, Executive Director, Franchise Council of Australia says the Government’s recently released response to the Federal Inquiry into the Franchising Code of Conduct was ‘very positive’. “The story that we have determined from the Government’s report is that they have put their faith in franchising and rejected calls for the introduction of an explicit ‘good faith negotiations’ clause in the Code. This is a very good result,” Steve said. Most in the franchising community - and many outside it - were concerned at the significant uncertainty which could flow from the inclusion of the clause. “The FCA made its position very clear from the outset, more than 18 months ago, and argued it frankly and openly. The strength and integrity of its argument is
acknowledged in this decision - even in the words used by the Federal Small Business Minister, Dr Craig Emerson, in announcing the Government response,” Steve said. Dr Emerson has declared that the Government is wary of imposing an initiative more likely to deliver uncertainty than any benefit to franchisees or franchisors. This is the very position adopted by the FCA. The Government has not made final decisions yet. It has committed to a consultation process before it proceeds with the proposed measures. “As always, the FCA will be heavily involved in the discussions leading to the finalisation of these initiatives. We will reserve our final judgement until the process is completed. But this message is simple: So far; so good”, Steve said.
Franchising expert Simon McNamara joins Spudbar Retail franchising expert Simon McNamara has recently joined Spudbar, to help propel its business into an exciting new era of growth and development. McNamara sees great potential in the Spudbar franchise and is assisting in the implementation of initiatives that have the company forecasting 30% growth in year on year same store sales in 2009/2010. Spudbar is also aiming to double the number of stores from 13 in the next 12-18 months. Operations in existing locations across Victoria, Western Australia and New Zealand will increase and Spudbar will expand into the NSW and Queensland markets. McNamara’s business credentials include being the Founder and Managing Director of the highly successful Viva Juice, a company he sold to Boost where he later become CEO. He is also a founding shareholder of the rapidly expanding burger business, Grill’d. When McNamara learned of the opportunity to get involved with Spudbar, a food concept developed in 2000, offering baked potatoes with gourmet toppings, he went to the Westfield Doncaster store to see what is was about. “What I found was a very busy store with a great display of fresh ingredients, and
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when I tried the product I was hooked – the taste was amazing and the toppings were delicious!” he said. Spudbar CEO Kirsten Roberts is delighted to announce this appointment and is gearing up for an action-packed year to come:
“I am very excited to be working alongside someone with such proven abilities as Simon, and welcome the opportunity to tap into his experience as Spudbar embarks upon this period of rejuvenation and growth,” Roberts said.
Mortgage Choice acquisition key growth strategy Australia’s largest independently-owned mortgage broker, Mortgage Choice has entered into an agreement to make its first purchase, after recently declaring acquisitions a key strategy for market share growth. The deal with mortgage aggregator Loankit heralds its first step into aggregation via its fully owned subsidiary, Beagle Finance Pty Ltd. The publicly listed broker is buying selective assets including information technology platforms, loan book and
contracts with 50 mortgage brokers. Taking full advantage of a gap in the market, Mortgage Choice will officially launch its aggregation arm early this year as an exclusive, premium platform for the industry’s very best brokers. It will operate completely independent of the franchise business.
“Alongside the diversification of our service offering and an intense focus on franchise recruitment, acquisitions and alliances are necessary to strengthen Mortgage Choice’s growth. Our overriding strategy is to increase housing finance market share and customer share of wallet,” Michael said.
CEO Michael Russell said acquisitions will allow Mortgage Choice to take advantage of growth opportunities and maintain its position as an industry leader.
Refund Home Loans reach 300 milestone created the business model of the promise of a real cash refund for every loan taken out with the company and the concept of marketing only through the company’s national network of work-from-home franchisees, said the growing number of applications received by the company for franchisees was a reflection of its acceptance in the market. “300 franchisees represents an increase of 163% over the 114 two years prior and the numbers will continue to grow as an increasing number of customers understand the advantages of dealing with a mortgage broker who shares his commission with his customers which represents a real stand out in today’s market,” Wayne said.
Refund Home Loans has reached a significant milestone with the recent appointment of its 300th franchisee. Just over five years ago, Refund Home Loans took the mortgage broking industry by surprise with its promise to refund its customers a share of its commissions. Refund Founder and Executive Chairman Wayne Ormond, who
Refund’s consistent achievement in industry surveys and awards is a significant endorsement of its operational performance. Just last week Refund was listed at number 27 in BRW magazine’s 2009 “Fast 100” survey, its third listing in the survey in successive years. In January 2009 Refund added to its performance credentials when it topped the rating for ‘Fastest-Growing Franchises by Revenue’ in the prestigious BRW annual survey. This was the second successive year Refund had achieved a highest rating in the BRW survey, having topped the ‘Fastest-Growing by Outlet’ category in the 2008 survey.
Contours members to represent brand With a talent-pool of more than 50,000 Australian members, leading women’s fitness chain, Contours, decided to look within for faces to represent its new brand. A nationwide search of members resulted in six women chosen to represent the brand. The women who embody the Contours brand values of authenticity and attainability will appear in all new Contours print advertising, studio signage and on the website. Contours intend to bring their brand to life and put the focus back on real women with real results in a familiar environment. The women’s opinions and testimonials
are sincere and real! “I am a busy mum of four children and have not given myself enough ‘me’ time over the years, so I decided to join Contours to make new friendships, lose weight and have fun!” Lisa Kerry (Illawong, NSW) “I’d love to help inspire other women to get real results in just 29 minutes like I have.” Alison Wady (Jannalli, NSW)
members themselves!” said Contours national marketing manager Regan Kempthorne. As one of the first express fitness products to specifically target women between the ages of 30-55, Contours has become one of Australia’s fastest growing franchises with an average of two Contours studios opening every week.
“We have so many amazing women involved with our brand, with inspiring stories and experiences that we decided to look within -after all, the best ambassadors for Contours are the
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NE WS
Franchise NEWS Jim says publicity has been good for business Jim Penman, founder Jim’s Group, says despite a barrage of recent media reports to the contrary, the Jim’s Group is continuing to perform well. “Strangely enough, the main effect has been a dramatic increase in leads and franchise enquiries, compared with previous weeks and the same period last year. We’ve also had our fastest growth for many years. Current franchisee numbers are 2968, compared with 2930 in mid October, and we’re hoping for 3,000 by year end. “This whole thing started because we removed a franchisor in the UK who was failing to provide support, and we did it at the request of his franchisees. Jim’s is the only franchise system in the world where franchisees can vote out franchisors for poor service, and I think that message has been
getting through - even over some rather negative coverage! There is no prospect of me being voted out. Not only is there no legal basis for it but I’m confident that I have overwhelming support, especially from franchisees”, he said. True to form, Jim is showing no signs of slowing down and it’s all systems go at Jim’s Group headquarters. “A new division has just started: Jim’s Bath Resurfacing. The Divisional founders are doing $1,000 per day so this could actually be our top earning division,” he said. “Also, we’re just laying the foundations of the next stage of our Conference Centre, used both for Jim’s Group training and external clients. The demand is such that we’re adding another 76 rooms,” he said.
Education program helping to bridge the reading gap With one in five primary school students struggling to meet literacy benchmarks, a new franchising opportunity has opened up to help bridge the reading gap. Principal and promoter of the Readwell system, Catherine McLennan, is currently seeking quality teachers to deliver a proven literacy program that really makes a difference. “The Commonwealth Government’s ‘Building the Education Revolution’ program will provide much needed improvements in educational infrastructure, but we also need programs that will deliver strong literacy outcomes,” Catherine said.
“Readwell offers educators the opportunity for rewarding work without the pressures of classroom teaching. You can run your own business and work hours that suit you,” Catherine explained. “The Readwell system achieves ‘Rapid, Realistic Reading Results’ through thorough assessment strategies and a back-to-basics approach that concentrates on developing visual and auditory processing channels. Catherine said today’s concerned but timepoor parents are seeking quick results in improving their children’s literacy. She has used the Readwell system with huge success for hundreds of children in the Sutherland
Shire, NSW, since 1996 and is now looking to make the system more widely available for students in need.
Go Sushi has been ranked as one of Australia’s leading franchisors at the recent inaugural DC Strategy Awards. DC Strategy, Australia’s leading consulting and legal firm, embarked on an ambitious two year study to analyse more than 1200 franchise systems and survey more than 5,600 franchisees to identify the best performing franchisors in the country. The extensive DC Strategy research included discussions with past, current and prospective franchisees, commercial, legal and financial models from both a franchisee,
franchisor and banking perspective and meeting with every single franchisor in person to ensure the most accurate information possible. “It’s a great honour to be a part of such a successful group of Australian franchisors”, says Go Sushi National Marketing Manager Scott Philipson. “We are still relatively young compared to some of the larger companies in the market, and being named in this group shows that we are building an excellent business model for our franchisees and suppliers.”
Go Sushi ranked high
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Matchbox re-branding rolled out Australia’s fastest growing cookware specialist has embarked on a $1million rebranding campaign aimed at positioning the company as a leader in retail cookware and to facilitate rapid growth of the Matchbox network to 100 outlets across Australia. After undertaking a large rebranding strategy in 2008 incorporating extensive consumer research, Matchbox saw the opportunity to own a previously unfilled area of the market - to capitalise on the opportunity of being first to market in retail cookware amongst a sea of generic homeware retailers. As part of the group rebrand, the new stores have adopted a friendly, mint green colour, creating ambience and instant recognition of the new brand. All new Matchbox stores have inbuilt kitchens with cooking demonstrations and classes available to customers. Matchbox staff have among the best product knowledge in the industry, with professional chefs working at selected stores. Matchbox is a family-owned kitchenware and cookware specialist stocking over 50 premium brands, with stores in Victoria, Queensland and Western Australia. From 2007 to 2009 the successful franchise group grew from 7 to 19 stores, up an impressive 171%. With a group turnover for 2009 of $25 million (up 108% in the last two years) and a national expansion plan of 100 stores in the next 5 years, these results are indicative of the company’s commitment to growth.
New appointments support rapid growth of Go Gecko National franchisor Go Gecko Property Sales is bracing for a strong year ahead with the appointment of three new senior staff to support a doubling of the number of its offices. Go Gecko Property Sales Chief Executive Officer Geoff Doyle said he had an ambitious yet achievable target of having 60 offices operating by December 2010.
National Training Manager Adam Furlonger will have a pivotal role in the business. “Training will focus firstly on giving new recruits the knowledge and tools they need to understand and apply the Go Gecko style of real estate sales and customer care – it’s vastly different to the methods of traditional agencies.
“We plan to open two more offices in the next two months, giving us 30 offices across Australia by the end of 2009, then aim to double that in 2010 to give us 60 offices Australia wide,” Geoff said. The appointment of Brendan Mulheran as General Manager of the Brisbane-based franchisor is a key element in the drive to grow the business. “Brendan brings five years of experience as National Operations Manager with another franchise business, a role where he oversaw 75 stores across Australia and doubled turnover. “Our two other appointments are Ken Bryant to the role of National Franchise Recruitment Manager and Adam Furlonger as National Training Manager,” he said. “The recruitment role is essential to achieving our growth targets. Ken Bryant will oversee this to bring in the right people to match the Go Gecko philosophy and approach to real estate sales.
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COVER S TORY
Snap-on Tools
A business groomed for success S
nap- on Tools Australia has outclassed more than 600 franchise systems to receive top honours in the 2009 Australian Financial Review’s Smart Investor annual survey. Snap-on Tools Australia scored an amazing 89% in a rigorous testing process to take out the category of best value franchise system. Nicholas Hudson, the National Franchise Manager of Snap-on Tools Australia & New Zealand is thrilled with the result. “We are delighted that the Snap-on Franchise program has been selected again by the Financial Review Smart Investor magazine survey of franchise opportunities. This is the third consecutive survey that our franchise opportunity has been recognised and particularly satisfying that we have improved our ranking each time.”. Snap-on Tools is about to celebrate its 22nd year in Australia and its 90th birthday worldwide. Initially carrying tools by hand to businesses in 1920s Chicago, Snap-on has grown today to nearly 5,000 mobile vans worldwide and a range of over 19,000 different products.
suitable franchisees must provide the correct character traits. “You need to be a people person; you need to enjoy the sales and customer service environment; you need to be somebody who’s really enthusiastic, who wants to get ahead, and is excited about being in business for yourself. After an extensive franchisee selection process, Snap-on training is equally comprehensive. New franchisees initially experience the business first-hand on vans with existing franchisees, visiting their weekly clients. Training also includes a six day intense course in Dallas, Texas, but says Hudson, franchisees should not expect a holiday: “It’s boot camp with homework and an exam at the end. They then spend two days in the Corporate Offices in Sydney and spend time in all the different departments.” A Territory Surveyor identifies the location and details of the potential customers within each territory, so each franchisee starts business knowing where his customers are and what sort of business they are in.
A Sales Development Manager is allocated to each franchisee, helping them become established in their chosen territory, as well as personally assisting them on their customer visits if required. Another bonus for franchisees is the unique fee structure. Hudson demonstrates, “On an ongoing basis we don’t have fees or royalties based on turnover; we don’t have advertising levies. The only ongoing franchise fee is a monthly management fee which is $400 a month and that’s fixed.” Well established in QLD, WA and SA, Snap-on is aggressively searching for franchisees to take advantage of NSW and VIC territories. There are also many opportunities available in New Zealand. “We have more customers than we can service”, says Hudson, “which is a strange statement to make! We don’t advertise our product because we know we’ve got lots of customers out there who want to buy our product. We just need franchisees to sell to them.” v For further information visit www.snaponfranchise.com.au
Nicholas explains that Snap-on has greatly progressed over the years, but its concept and link with history remains: “Calling directly on the customer is how we’ve always sold our products since 1920, but the fundamentals of the business have evolved over nearly 90 years. “Today our mobile stores are very high tech retail spaces: they all run computers, EFTPOS machines, custom software packages, flat screen plasmas and DVD players - infact everything that is needed to display and demonstrate tools to our customers” Potential franchisees are not required to already be familiar with tools. Snap-on supply all the training and support, but
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FINANCIAL ADVICE
Do the research
Rod Nuttall, National Executive Manager of Franchising, CBA
to reap the rewards A
key risk for any franchisee when entering into a franchise agreement is the depth of understanding they have of the business they are considering investing their capital into. That’s why it’s vitally important that prospective franchisees have a trusted and independent source of information to help them make a fully informed decision about which franchise to purchase. On face value, buying a franchise can seem like a sure way of taking charge of your financial future and earning a healthy profit, with the added bonus of becoming your own boss. Proven business models, established brand names, popular products and access to training programs form a comprehensive framework which can leave potential franchisees asking – ‘How could I go wrong?’ While the framework often provides great assistance for owners to maximise their initial investment, there are a number of key factors that must be considered to ensure a franchise operation takes full advantage of the selected business model, and eventually turns in a healthy profit for its owners. Some of these include:
• capitalisation – avoiding the trap of undercapitalising the business;
• getting the right fit – choosing a franchise system that is aligned with the interests and passions of a franchisee;
• undertaking due diligence – thoroughly
researching the investment and preparing a detailed business plan that will help to secure the required funding, and;
• exit strategies – considering where, when and how the business can be sold
Taking the time to understand the franchise system is crucial. Franchisees must be honest and realistic in assessing opportunities and make sure they select a system that suits their lifestyle and aligns with their interests. For example, a person averse to early mornings should perhaps avoid investing into a bakery franchise because if the baker can’t make it into work, they will have to stand in. However to others this is not a problem as the thought of an early start is attractive. Interests, passions and background should all be considered when researching the options. Finding the right fit is crucial to the success of the business and ultimately to maximise the return on investment. Once the best fit has been found, franchisees
also need to be realistic about the level of risk they are prepared to take. Higher risk can potentially reap higher returns, but the franchisee must be comfortable and willing to accept the challenges this may bring. Choosing to buy a brand-new store, for example, may be considered a higher risk option than investing into one already established with proven cash flows. Whilst it may be cheaper to purchase, you will need to build up the customer base, and there are no personal relationships with suppliers and no proven returns on investment to track against. There are benefits and pitfalls with both options, neither right nor wrong – it ultimately depends on the level of risk that the franchisee and their financier are prepared to take. A successful franchise is always one that has been fully researched, diligently planned and properly financed from the outset. Undercapitalisation is one of the easiest and most fatal mistakes a new franchisee can make and generally stems from unrealistic, incomplete or misguided planning. To help avoid falling into the trap of undercapitalising the business, a prospective franchisee would be well advised to seek out the services of an experienced accountant
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or financial advisor with knowledge of the specific franchising system and an understanding of its working capital structure. Getting the right advice up front will help to ensure a smooth transaction and start-up process, setting the business up for a successful launch and potentially healthy returns. Your franchise system will also encourage this even though many also have consultants for system specific advice.
life expectancy it is in the interest of the franchisee to consider all aspects of the running of and ultimately the selling of the business. These not only include keeping a current and thorough set of financial records, but also giving some thought to not only where and when the franchisee will sell, but also how. It doesn’t need to be fully scoped, but consideration of an exit strategy from the outset is strongly recommended.
The right accountant or financial advisor with specific franchising experience will be invaluable in the due diligence process. They can help a new franchisee produce realistic and viable business plans, reducing the chance of initial under-capitalisation. They can also offer invaluable insights into the industry, making even first-time franchisees appear well versed and sophisticated to the bank or financier which is vital when trying to secure funding.
Ultimately, reaping a good return on investment underpins the running of a franchise. With the right due diligence and a well thought out and thorough business plan capturing as much information as possible about the site itself, goals and objectives, business strategies, projections and exit plans, prospective franchisees should be able to secure the required funding and ultimately have the foundations to run a prosperous business.
It really can’t be stressed enough how crucial this initial research and planning phase is for a prospective franchisee. Put simply, failing to plan effectively and under-capitalising the business from the outset will lead to a slowing of the cash flow cycle, a short fall in projected sales and limited return on investment. Once these factors come in to play, it is an uphill battle to get the business back on a level ground.
Independent business reports, available through DC Strategy, on Australia’s best franchise opportunities are now readily available to those looking to enter the franchise industry. Their Franchise Business Reports provide potential investors with independent business analysis on individual franchise systems; with the objective being to identify the highest quality franchise systems in Australia.
The other major factor to consider, and one that is frequently ignored, is the exit strategy for the business. Franchise agreements are generally for a specified fixed-term and having a plan about how to exit the business will not only provide additional reassurance to the bank or financer that the business plan has been carefully considered, but also an exit plan of how and when to sell the business will ensure that the eventual returns are maximised.
This type of independent report will assist the franchising sector to move closer to best practice. v
It is important to remember that buying into a franchise system is a lifestyle change and will be very different to a typical PAYE job. As the franchise typically has a finite
Rod Nuttall is the National Executive Manager of Commonwealth Bank’s Franchising division, a specialist team of business bankers dedicated to providing tailored financial solutions to both franchisees and franchisors around the country. To speak with a franchising specialist at the Commonwealth Bank, call Rod Nuttall on 0420 946 013.
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profile: MAS T ERC ARE FR ANCHISING
Want to run a business?
You’re not alone! Mastercare Franchising is here to help you clean up.
I
f there’s one thing Colin Walker is sure about, it’s knowing what his franchisees want. According to the Managing Director of Mastercare Franchising, it all comes down to one thing: support. “There are several questions that potential franchisees ask,” he says. “These include whether or not the brand is a strong one, and if they can earn a reliable income, but the very first thing they ask is whether they’ll get the support they need to really make a go of things. I always tell them they’ve come to the right place.” Mastercare Franchising is the franchising arm of commercial cleaning giant, Mastercare Property Services. Although Mastercare is a relatively new entrant into the franchising sector, the Australian-owned company has worked in all aspects of the commercial cleaning and property services industry for more than four decades. “Our franchising business has been going incredibly well. I think it’s because people can tell that they’ll be looked after when they come on board with Mastercare. They’re always very impressed with the figures and projected returns and all that but, really, I get the sense that, when it comes to making a
final decision, knowing we’ll be there to back them up is the clincher,” says Colin. “Providing you do great work, have good people on your team and give customers what they want, cleaning is a relatively safe business to be in. When the Global Financial Crisis hit, we were fairly untouched by it. After all, it doesn’t matter what’s happening to stocks and shares and property prices; companies will always need a cleaner. We felt it was a great time to enter the franchising market because so many people were looking for a new direction or to invest redundancy payouts. They wanted to be their own bosses, but they didn’t want to take a risk on an untried business idea. We realised that we really had something extra to offer. “We’ve been in the cleaning business for a very long time, and we know the pitfalls! If our franchisees have got a question or a problem, we’re there for them, we’re just a phone call away. In some circumstances, we’ll even pay for equipment and chemicals. We don’t believe in leaving anyone to fend for themselves. That’s not the deal at all.” Mastercare Franchising offers full induction and site-specific training, as well as manuals and a structured training program containing
36 modules in four categories. “Cleaning’s not hard to learn,” says Colin. “Most of us know how to do it, but our franchisees still need comprehensive training. We’re totally committed to ensuring they know the ins-and-outs of cleaning commercial office space, bank branches and aged care centres. Then there’s the occupational health and safety side of things. People need to feel safe, so we teach them how to lift and carry properly, and to be aware of potential risk.” Colin is equally focussed on responsible environmental practices. “The cleaning industry has a clear mandate to adopt sustainable practices. In fact, I’d say it’s up to us to set benchmarks wherever we can. We teach franchisees how to implement effective recycling strategies and reduce their carbon footprint. More than that, training is ongoing, so if any new information or practices come to light, we make sure our franchisees are informed.” So, what sort of person succeeds as a Mastercare franchisee? “It’s not rocket science, it’s cleaning!” says Colin. “If you’re a hard worker, if you’ve got a great attitude, if you love working with customers and providing ethical services, there’s a big future for you here.” v For more information on becoming a Mastercare franchisee, call 1300 663 843 or visit www.mastercare.com.au
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Work for yourself, not by yourself Support, training and great returns for franchisees
Be your own boss, control your own destiny, clean up! For 40 years, Mastercare has worked in all aspects of the commercial cleaning and property services industry. For an affordable investment, you can enjoy access to clients right across Australia, as well as all the support you need, full and ongoing training, and the flexibility to build a terrific life. Call us today on 1300 663 843 or visit www.mastercare.com.au
PROFILE: goodyear au tocare
GOODYEAR AUTOCARE is not just about tyres IT’S A ONE-STOP-SHOP FOR ALL AUTOMOTIVE SERVICES In addition to offering customers unrivalled value and quality service, Goodyear Autocare presents an impressive business opportunity for individuals to become franchisees.
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y taking advantage of joining this professional team, Goodyear Autocare franchisees enjoy the benefits of a global brand, backed by 100 years of automotive industry experience. With 125+ stores across Australia, franchisees enjoy exclusive products, their own territory, capped royalty fees (3%), a generous rebate system, ongoing training and support, premises upgrade and proven business systems. Doug Trenwith, Sales & Operations Manager Goodyear Autocare comments on the benefits of joining a national program with a local franchisee focus. “As a national program Goodyear Autocare can provide the tools, the profit opportunities, the knowledge and the training required to run a one-stop shop. However, if individuals are specialists, we’re happy to support them with marketing and other aspects, to continue on building and growing their existing business.” “Our Goodyear Autocare franchisees usually have experience in managing an automotive business - or owning their own and converting it to the Goodyear Autocare brand and we work individual, acknowledging that each have their own areas of expertise. “A lot of guys are passionate about their field of expertise and so this franchise opportunity is obviously a benefit for somebody who’s passionate about a certain area. “Being a onestop shop, means we can be very flexible”, he says. Continually improving and evolving the business for franchisees is an important part of the Goodyear Autocare franchise program. Goodyear regularly identifies and implements additional profit opportunities for its network. Whether it be scan tools, flushing equipment or preventative maintenance areas, Goodyear can help arrange value-adds as extra sales for every franchisee’s business. In order to test suitability of profit opurtunites
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to the Goodyear Autocare network, Goodyear trials various ideas in selected stores with a different range of equipment items. If they prove successful, Goodyear then shares the benefits with all other stores, to add to their already impressive range of service offerings. Another automotive profit tool that Goodyear provides to its franchisees is the “55 point vehicle inspection” “No matter what service a customer books their vehicle in for, we stress the importance to all Goodyear Autocare stores that they should automatically conduct vehicle inspections.” Trenwith explains. “Obviously this benefits the customer, by making sure that every point of their vehicle is inspected and checked before it leaves our premises, but the franchisee also benefits by ensuring that profit oppurtunities are maximised on every vehicle that comes through the doors.” “Also, from an automotive point of view, the training packages we have available for staff - both mechanics and apprentices – are diverse. “We make sure we’ve got a wide range of training modules to suit all levels of the business, from managers through to first year apprentices.” Trenwith points out that most automotive businesses have limited numbers of staff; so taking mechanics away from the workshop during the day for training purposes can be fraught with difficulties. Similarly, training after hours can be exhausting for mechanics after working a full day. “We’ve overcome those challenges by having a large range of options for training, especially the self-paced training modules”, says Trenwith. These training packages are available to all mechanics, who are at varying levels of qualifications. “They can do them in their own time”, he says, “It tends to work quite well.” v For more information on buying a Goodyear Autocare Centre or converting your existing automotive business, visit www.goodyearautocare.com.au
Give yourself a jump start.
Join one of Australia’s fastest growing franchise programs. The Goodyear Autocare franchise was recently named the second best program, by the Australian Financial Review, Smart Investor December ’07 magazine. And it’s not just because we’re one of this country’s biggest brands. When you join Goodyear Autocare you’ll receive a building upgrade to include our fresh, new livery, as well as access to our proven business systems and local marketing support. You’ll also enjoy a low 3% royalty fee, generous rebate plan and ongoing training assistance. And to top it all off, 100 years’ global automotive experience from Goodyear.
Batteries
Brakes
Cooling
Engine
Exhaust
Steering
Suspension
Tyres
If you’d like to register your interest in the Goodyear Autocare franchise program, please contact Doug Trenwith on (03) 8416 7423 or email doug_trenwith@goodyear.com
www.goodyearautocare.com.au
PROFILE: VIVA! LIFE PHOTOGR APHY
Owning a successful franchise
business can be a snap with VIVA Life Photography V
IVA Life Photography, the highly successful Perth based franchise model established by Vittorio Natoli in 1992, has spread its wings. With 10 west coast studios now in full operation, Vittorio’s son Paul, the group’s Franchise Development Manager, has recently flown east, with his sights firmly set on VIVA becoming a nationally recognised brand. His first challenge is to take on the Melbourne market. Paul and his wife Renae arrived in the southern capital recently, and in just three months, have set up two new VIVA Life studios, in the leafy suburbs of Moonee Ponds and Kew. “It was a big move, but we wanted to make it happen and to do so we knew we had to pack up and move over here,” Paul said. Paul’s plan is to have six or seven studios in Melbourne operating smoothly over the next couple of years, and then his next target will be Sydney. Paul says the key to Viva Life Photography’s successful business model is that it is profit proven, even if the franchisee doesn’t want to be involved in the day to day running of the business.
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“Studios are designed to be run under management – that is, a team leader, a sales person, and a photographer. Full training is provided and the franchisee could chose to fill one of those positions, but you don’t have to. “For example the franchisee can be trained to be the photographer, or a photographer can be hired. With a franchisee getting involved, obviously the store is going to perform better, but even if they’re not involved, it is still going to be profitable.” There are many benefits to becoming a franchise owner of VIVA Life Photography. Some of the immediate benefits include growing market recognition, a proven business system, industry expertise and group buying power. “The main key to being a successful franchisee is having an interest in business and being motivated,” Paul said. For VIVA to be successful as a franchisor, it is vital that franchisees be driven by success. All VIVA ask of their franchisees is for their continued commitment and their ability to look, listen, learn, apply their training, and follow and believe in the system.
As a franchisor, VIVA prefers a collaborative approach with their franchisees, they will enthusiastically welcome any suggested improvements that franchisees may have for group consideration, prior to implementation through the use of their Franchise Advisory Council. Founder Vittorio Natoli believes that VIVA’s point of difference to their competitors is that they provide ‘the little touches’ to their service, which makes their clients feel entirely comfortable and relaxed. “We all like to be treated with a personal touch and at VIVA Life Photography, this is a given, and this is a strong feature of our culture.” Vittorio sums it up. “We are passionate about franchising, our business, our franchisees and their customers. We offer a fair and workable system that is mutually beneficial to both the franchisee and the franchisor.” v For further information regarding a VIVA Life Photography Franchise, please visit www.vivaphotography.com or contact Paul Natoli on 0427 773 885 or paul@vivaphotography.com.
LEGAL ADVICE
LEASES-
Raynia Theodore Mason Sier Turnbull
TIPS & TRAPS FOR FRANCHISEES
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any franchised businesses are conducted from premises that are leased, with either the franchisor or franchisee required to sign a lease to obtain the right to occupy the premises. It is important to remember there is no such thing as a “standard lease”. Lease terms, especially the commercial terms, are negotiable and to a certain extent, the non-commercial terms are also negotiable, especially for premises that are not located in shopping centres. Where premises are located in shopping centres, usually the terms of the lease are not easily changed. However, in the current economic climate, we have found that shopping centre landlords have become more amenable to making changes to their leases. Once you have decided to purchase a franchised business that is to operate from fixed premises, the main questions that should be asked are: ‘Who will find the premises?’ and ‘Who will hold the lease for the premises?’ The decisions are usually made by the franchisor with little or no input from the franchisee, especially where the
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franchised business being purchased is an existing business with a lease already in place. Even with new or “greenfield” franchises, franchisors generally wish to control the site selection process. In such a case you should quiz the franchisor about its site selection process and the factors taken into account in selecting the particular premises.
The most common property holding options in franchising are: 1. The franchisor holds the head lease and grants the franchisee a licence to occupy; 2. The franchisor holds the head lease and grants the franchisee a sub-lease; 3. The franchisee holds the head lease and the franchisor and franchisee enter into a separate agreement with the landlord under which the landlord must transfer the lease to the franchisor if the franchise agreement ends (if the franchisor so requires). 4. It is most common for the franchisor to hold the head lease and grant the franchisee a licence to occupy. The main reason for this is that the franchisor is able
to maintain control over the lease, the franchise site and the renewal of the lease. The disadvantages for the franchisee are:
• The franchisee may have no control over or
say in the terms of the lease. The lease may be presented on a “take it or leave it basis”.
• If the franchisor becomes insolvent during
the term of the franchise agreement the site will almost certainly be lost, eliminating the opportunity of operating a debranded business or other business from the site.
Where the franchisee is to hold the head lease the franchisee will have more control over the selection of the premises and the lease terms (unless, of course, the franchisor insists on sourcing the site and negotiating the lease terms). Irrespective of who holds the lease, when sourcing premises and negotiating a lease, the considerations are the same.
Tips for Sourcing Premises and Negotiating Lease Terms Tip 1: Do your homework:
• Ask whether the premises are suitable for the conduct of the business - for
Three streams of income make PoolWerx the Franchise of choice Australia’s pool and spa owners are spending more on their pools than ever before as families holiday in their own back-yards. Pools and spas are alive and can’t be ignored, and need to be constantly maintained. With 130 new territories across Australia, PoolWerx is looking for astute business people to capitalise on the three streams of income - retail, business to business, and home service - that makes PoolWerx the franchise network with proven growth no matter what the economic climate. After all, that’s what you’re in it for. Ask us about multi territory opportunities in the following locations: • Gold Coast • Newcastle • Sydney • Adelaide • Perth
Terry and Lynda Dwyer Franchisees of the Year (07/ ( 08)
basis_POL:NSO1391
To secure your future today call 1800 245 447, see www.poolwerx.com.au or email joinourteam@poolwerx.com.au
LEGAL ADVICE
“Irrespective of who holds the lease, when sourcing premises and negotiating a lease, the considerations are the same.”
example, is adequate car parking available? Are the premises readily accessible?
• Are the premises in the correct precinct of a shopping centre?
• Ask whether local town planning laws
allow for the proposed use of the premises. You should also contact the local council and make your own investigations.
• Query the trading hours and, where relevant, the access hours? This is especially important for premises in strip shopping locations.
• For premises in shopping centres,
obtain traffic flow information from the landlord. Better still, ask neighbouring tenants what the traffic flow is like and make as many enquiries as you can, including visiting the centre at different times and on different days of the week to observe the flow of traffic.
• For premises in shopping centres, ask whether there are any refurbishment plans under consideration and if so, the timing and scope of the works.
• Consider engaging a valuer to determine whether the rent being sought by the landlord is actually a fair market rent.
Tip 2: Obtain Lease Documents Early Obtain the relevant documentation from the landlord as early as possible. Make sure you obtain:
• A copy of the proposed lease. In parts of Australia where retail legislation applies, a copy of the lease must be provided at the negotiation stage.
• A disclosure statement. This statement
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gives you an information summary about the premises, the outgoings that are payable, the commercial lease terms and, where the premises are in a shopping centre, details of the centre.
• If you are presented with a Letter of Offer or Agreement for Lease, make sure you seek advice from your lawyer as you may be signing a binding agreement for lease without realising it and may also waive your rights to negotiate the legal and commercial terms.
• Seek advice in respect of these documents from your lawyer and accountant.
Tip 3: Read the Lease yourself There is no substitute for you reading the lease:
• Consider the commercial terms. You need
to do your own research. Talk to neighbours to obtain as much comparative information as possible. You may even consider engaging the services of a professional who can undertake the negotiations on your behalf. In those states and territories where leases are required to be registered, copies of leases are readily available.
• The term of the lease is an important
consideration. Is the term sufficiently long enough to allow you to obtain a return on your investment? Most retail legislation around Australia requires landlords to give tenants a minimum five year term. In the franchising context, there is another consideration and that is whether the term of the franchise agreement and the term of the lease marry up. Often they do not, and you need
to understand what occurs if the lease expires before the franchise agreement does. Does the franchise agreement allow the franchisee to relocate and if so, where and at what and whose cost?
• Consider the permitted use and whether it is broad enough to allow you to carry on the franchised business.
• Consider the rent review mechanisms, fixed, CPI, combination reviews (where allowed by law).
• Consider the market review rent provisions. Make sure you look at these clauses carefully. The valuer should not be able to take into account the tenant’s fitout and goodwill when assessing the market rent.
• Consider relocation clauses and demolition
clauses and how these clauses apply. These clauses essentially allow for an early termination of the lease and, as a result an early termination of the franchise agreement where the term of the franchise agreement is linked to the term of the lease. You should ensure that the relocation clause compels the landlord to move you to premises that are of a comparative size and location and that all your costs associated with the relocation are paid for.
• Consider the ‘make good’ clause. More
and more landlords are agreeing to allow tenants to leave their fitout at the end of the lease term. This can save tenants a significant amount of money.
• Consider whether the landlord will
make a financial contribution to your fitout. In recent times we have seen a significant rise in landlord lease
incentives and contributions.
• Consider the tenants obligation to redecorate. Try and negotiate a more favourable clause, for example, ‘that the tenant is only required to redecorate if reasonably required and then only no more than once every 5 years’.
• Consider the obligations to maintain essential safety measures. Ensure, where possible, that the lease spells out it is the landlord’s responsibility to maintain and pay for the costs of maintaining essential safety measures.
• In shopping centre leases, consider how a kiosk outside your premises could affect your business and exposure. Try and negotiate a clause that no kiosk is to be erected within a certain area outside the premises you are intending to lease.
• In shopping centre leases, be wary of percentage rent and turnover rent clauses and make sure you understand how these clauses actually work. In summary, there are a lot of factors to consider when selecting suitable premises to operate your franchised business from. More and more people are choosing to engage professionals to select a site for them and to negotiate the commercial terms. Whether you choose to engage a professional or negotiate the commercial terms yourself, remember always to have your lawyer and accountant check the documents you are being asked to sign before it is too late and you are locked in. v
profile: muz z buz z
Muzz Buzz
sensational coffee that’s
quick and convenient Muzz Buzz Drive Thru Coffee executive chairman, Warren Reynolds, says the business is at the forefront of the trend for drive thru coffee retail in Australia. “There is a tremendous growth worldwide towards drive thru in fast food retail and coffee is no different,” says Reynolds. “Muzz Buzz is catering to consumers who don’t have the time to walk into a café and sit down for coffee. “Consumers such as trades people, taxi drivers, delivery drivers and mums have really busy schedules and they don’t want to miss out on having a great cup of coffee during the day. Muzz Buzz offers them an exciting opportunity to drive up, order a coffee or selection of other hot and cold drinks and something to eat, and then be on their way in less than a minute.”
Attracting the traffic Muzz Buzz is an Australian-owned drive thru coffee retailer that opened in Perth in 2004 and has expanded to 30 franchised stores and one company store across Western Australia,
South Australia and Victoria. Reynolds says the company’s strategy is to continue to build the brand and customer awareness through opening new stores in high traffic areas, particularly in the eastern states. The company has opportunities available for people wanting to own a unique coffee business but who still want to enjoy the benefits of having the support of an experienced, professional team and established systems. Reynolds says owning a Muzz Buzz franchise has numerous benefits including a high return on a moderate investment, being part of an established and growing brand and a company culture that encourages people to have fun at work. “Our success is not only due to a great product but on providing a fun environment for our customers, “says Reynolds.
“We try to make the experience entertaining and fun for our customers. Our customers appreciate the effort we make to interact with them. All of our stores have regular customers and it’s the interaction they have with staff that keeps them coming back.”
Driving the growth Being a Muzz Buzz franchisee means you are a member of an established franchise that is currently enjoying unprecedented growth in the drive thru coffee sector. Muzz Buzz is all about serving sensational premium coffee that’s quick, convenient and satisfying: great coffee and you are on your way in no time. By becoming a Muzz Buzz Drive Thru Coffee Franchisee you are joining a franchise that is vastly different from other coffee franchises, drive thru is the fastest growing sector in the retail coffee industry and Muzz Buzz is #1. It was ranked 6th overall in the franchisee satisfaction survey conducted by www. topfranchise.com.au (an independent national franchise survey) and listed in the top five emerging brands by WA Business News three years in a row. When you talk to us about a drive thru coffee franchise you won’t be pressured; we want you to make an informed decision about our franchise. We think of our franchisees as business partners. We encourage you to talk to our existing franchisees before you make a decision about Muzz Buzz. v For more information, visit website: www.muzzbuzz.com.au or contact Geoff Elias on tel (03) 9544 9166 or email: gelias@muzzbuzz.com.au
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MUZZ BUZZ NOW EXPANDING TO QUEENSLAND – ENQUIRE NOW! Muzz Buzz is Australia’s original and number one drive-thru coffee chain. With a growing number of outlets in Perth, Melbourne & Adelaide, Muzz Buzz Drive Thru Coffee is coming soon to a suburb near you! Opportunities are available now for long term business partners to join the drive-thru coffee and food phenomenon that is taking over the world!
www.muzzbuzz.com.au
Potential franchisees should contact Geoff Elias on (03) 9544 9166 or email gelias@muzzbuzz.com.au
profile: rent the roo
Home Sweet Home
Work from the comfort of your home while you fill your customers’ homes with the BEST CHOICE in Brand New appliances and furniture.
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ent The Roo franchisees get to enjoy ‘the sweet taste of success’ while running their appliance and furniture rental business from the comfort of their own home. Here is the Rent the Roo formula for success that has been proven since 1976 HIGH CASH FLOW+ LOW OVERHEADS + LIFESTYLE = SUCCESS
High Cashflow High Cash flow is achieved because people are willing to pay for great service. Maintaining the highest levels of customer service begins with providing all brand-new products of the customers’ own particular choice. Rent The Roo franchisees have unlimited access to every brand and type of furniture and appliances. These are sourced directly from retail and wholesale suppliers with national discounting in place. Other rental business models warehouse a limited range of stock and continue to re-rent the same items to other customers over and over again. Using this system the stock is not the only thing that depreciates! Customer satisfaction is ultimately compromised.
Low overheads Rent-a-Roo Give-a-way TM. Rent The Roo have developed a unique program where the goods are leased over 1–3 year term and then given away at the completion of the agreement. This gives added value to the customer with a sense of ownership that has
effectively decreased the average default rate to below 5% for the group. Roo Rewards is a customer loyalty program that redefines the ‘WOW FACTOR” and has produced ‘a re- sale to existing customer average of over 80%’ with some franchisees achieving as high as 95%. Rent The Roo has proven the saying ‘it is more blessed to give…’ This means that as the business grows, direct advertising and other costs continue to decrease. No direct employment required. One or two people can operate the business successfully without all the hassles of direct employment. When the business does grow large enough, the master franchise has access to Rent The Roo’s unique sub franchisee system. The master franchisee runs the administration and provides the capital for the stock purchases while the sub franchisee is responsible for customer service and maintains their own vehicle.
Lifestyle Home-based: The biggest problem with most successful businesses is the cost to lifestyle. Long hours and high stress environments often pay a high price. By moving the traditional rental business that requires a shop front and warehousing into the home, Rent The Roo has created an excellent business that can be run five days a week with plenty of time to enjoy yourself and your family.
Success “We have been operating our home-based Rent The Roo franchise for two years and still
cannot believe how simple and productive our business has become. We love how much our customers appreciate the service we provide and the proof is in the fact that they just keep coming back again and again!” - Rick and Anne Saxon, master franchisees, South West Slopes, NSW.
Our Franchise System Rent The Roo has developed a unique investment system called: PASSIVE FRANCHISE TM. This has been done to reduce the capital requirements on the master franchisee. Since 2003, Rent The Roo have developed over 20 passive franchisees. These people simply provide additional finance to the master franchisee in order to grow the business. The initial investment is only $20,000 and can be increased on a monthly basis. Returns are paid monthly over a period of two years or re-invested. Rent The Roo guarantees a fixed return rate of 15% per annum for two years on each investment with no fees! MASTER FRANCHISEE: Rent The Roo has developed over 30 master franchisee home-based offices Australia-wide. Further development here and overseas is planned for 2010. With an enormous income from recurring revenue, each master franchise can potentially earn over $1,000,000 per annum within 3years. The minimum capital requirement is from only $150,000. SUB FRANCHISE: This newly developed customer service Rent The Roo sub franchise comes with a guaranteed income of $1,250 per week for up to 12 months. The sub franchisee is responsible for customer service in the field without having to worry about the office administration that is run by the master franchisee. The sub franchise offer is an affordable $65,000.00 plus GST and vehicle. v For more information on Rent The Roo franchises please contact Phil Hague on (02) 6227 1277; email: renttheroo@bigpond.com.au or visit www.renttheroo.com.au and request the comprehensive sales brochure.
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HOME SWEET HOME “the sweet taste of success� Now one of the most successful franchise business models can be run from the comfort of your home.Rent The Roo have been renting household furmiture & appliances since 1976. We specialise in short & long term rental of EVERY household appliance & furniture product. There is simply NO LIMIT to the development of product ranges with every retail outlet a potential supplier. Why is Rent The Roo the best choice? s 33 years of rental industry experience s Work from the comfort of your home with no shop front or warehousing required s Enjoy the lifestyle of a 5 days a week business s The Perfect Husband & Wife Business that can be initially run by only one person
Our unique franchise system has been developed into 3 LEVELS:
1
PASSIVE FRANCHISE
2
SUB FRANCHISE
3
MASTER FRANCHISE
Investment From only $20,000.00 with fixed returns paid monthly over 2 years
Customer service work only with a guaranteed income of $1,250.00 per week for up to 12months. The head office manages the administration & provides capital and marketing support
With enormous potential income from re occurring revenue all run from the comfort of your home 5days a week! Come & join the growing number of Master Franchisees that are now earning in excess of $1,000,000.00 per annum!
Call 02 9825 8828 now to find out more today
www.renttheroofranchising.com.au Email: info@renttheroo.net.au
FOCUS: au to one
Evolution
of a Franchise
The 7 Pillars of Success that have lead to the evolution of Auto One as one of Australia’s leading franchised automotive parts and accessories retailers.
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ay back in 1988, 10 devoted independent automotive parts and accessories operators got together and formed a co-operative buying group they called AUTO ONE. It gave them the ability to compete in the market place against the growing presence of company owned and managed corporate stores. By working together and forming AUTO ONE, it gave them the competitive edge they needed to succeed. Today AUTO ONE is an independent, member owned, franchised automotive parts and accessories group that is privately listed and owned by its members. AUTO ONE operates throughout 70 outlets Australia wide. Supporting those outlets is a National Office, plus distribution centres on the east and west coast. Creating an environment where communication is a two way process, and company goals are not only shared, but influenced by all. This philosophy remains core to AUTO ONE’s success today.
AUTO ONE’s “7 Pillars of Success” 1. A business structure that works! A unique structure proven successful over 21 years where each franchisee is an equity member. The AUTO ONE national office is completely geared up to support members. Your involvement in AUTO ONE means you have an equal say in the decision process and franchisee members work together to achieve mutually beneficial results. The AUTO ONE board is made up entirely of franchisee members and an appointed General Manager creating a team culture of diversity and inclusion where:
• There are clear objectives understood by all,
• Each franchisee team member is trusted to achieve their goals,
• Constructive feedback is welcomed, • Plans are reviewed and adjusted accordingly, and
• Success is recognised and celebrated. 2. Investment in people support programs. At AUTO ONE, their greatest asset is their people – the Right People! AUTO ONE provides structured financial, business and marketing training, along with numerous opportunities to network with successful franchisees and business people at state meetings, conferences, and personal development workshops. Sharing examples of best practice leads to continuous improvement within the AUTO ONE network. 3. A consistent business plan. As a key player in the automotive parts and accessories market, AUTO ONE’s prominent brand reputation means that new franchisees can leverage the already proven 21 years of experience within the group. AUTO ONE’s slogan, “Right Gear! Right Advice!”, also applies to new franchisees as they receive assistance with store plans and designs, their opening launch, monthly business analysis programs, advertising and catalogue marketing support, plus trade customer and consumer loyalty programs. 4. Supplier relationships for profitable buying power. As a franchisee you will also benefit from Auto One’s proven successful indent and import program,
plus have access to two franchise member owned distribution centres. This allows you to purchase established products at competitive prices to sell at better gross margins, and generate increased profits. AUTO ONE has around 155 approved suppliers and the list continues to grow, which is the key to generating more group marketing funds and reducing costs whilst increasing the profile of your business. 5. Brand reputation in the local community. Locally owned and operated, franchisees enjoy the reputation of a well known brand that has been intensified with a stronger, more contemporary look and feel, including exciting new corporate branding that focuses on the skills of the franchisees and their teams. Customer loyalty programs such as the ‘A1 Club’ ensure repeat business for franchisees as well as cost effective direct marketing. 6. Rebate marketing support. The AUTO ONE program includes marketing support in the way of website campaigns loaded with all the latest features and benefits, gift and memberships cards, fully delivered national catalogues, exciting point of sale material, local marketing templates for flyers, newspapers and other print media. 7. Effective national marketing and branding. AUTO ONE conducts a strategic marketing campaign for franchisees to leverage and improve their business, including;
• A partnership with 24 hour Sports Channel ONE HD,
• Media partnership with the Australian Automotive Aftermarket Association magazine,
• Major sponsorship partner with the ANDRA Pro Series Drag Racing, and
• Major sponsorship of iconic Top Fuel drag racing team Jim Read Racing.
For more information about the AUTO ONE business opportunity or to find the nearest AUTO ONE store to you, visit www.autoone.com.au
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WELCOME TO WAYNE’S AUTO ONE WORLD! 5 minutes with Wayne Abbott, National Franchise Development Manager for AUTO ONE. Q: How long have you been with AUTO ONE in your position as National Franchise Development Manager? A: I’ve been with AUTO ONE for just on 6 months. Prior to that I spent the last 15 years as a franchisee in an automotive based business, a manager for one Australia’s largest automotive retailers, and retail account manager for various suppliers to the industry dealing with most of the automotive retail groups. Q: How have you found the new role? A: It represents an exciting challenge. AUTO ONE members are extremely passionate about cars, their customers, and their business. The industry has undergone quite a lot of changes in recent years, particularly with regards to supply of product. It is becoming increasingly more difficult to survive as an independent store owner since suppliers tend to favour company owned and managed stores or franchise groups. For this reason we are experiencing regular enquiries from current independent automotive stores wanting to know how to join our group. Q: What do you like most about your role as Franchise Manager to AUTO ONE? A: Dealing with our members is always interesting. Even though they are part of a franchise, we still give them quite a lot of independence so every store is different. It’s interesting to meet the members and discuss the history of how they got into business, the challenges they face, and how
to move forward and develop a successful business. The average store owner has been with us for around 10 years, and many are now moving into their second generation of family ownership which is pleasing to see. We even have multiple store owners. Q: How is business for an AUTO ONE store these days? A: I would have to say that in general, business is BOOMING! It has been well documented in recent studies that franchise retailing is still quite strong in most arenas. For our businesses in particular, the auto carpark continues to grow as cars come out of their 3 year warranty period. Also, when times are tough, people tend to service their cars themselves or have someone do it for them which plays right into the area of expertise for our members who provide the right gear and right advice to customers everyday. Q: Who would be an ideal AUTO ONE store owner? A: For our business model it would be fair to say that substance is more important than style. We generally seek franchisees with some level of experience or expertise within the automotive industry such as a mechanical trade background, a former sales manager within the industry, or maybe a spare parts interpreter wanting to own their own business. Many of our current franchisees own more than one type of automotive business, successfully leveraging 2 or even 3 styles of auto business. But most importantly we look for people who understand the importance of working as a team, they must have the willingness to learn, and the ability to accept change. Q: Why now, why join AUTO ONE? A: Currently we are enjoying very positive
sales growth within the industry. We have an extremely strong marketing campaign for the size of our business including national partnerships with the 24hr sports channel ONE HD and the ANDRA Pro Series Drag Racing. We have literally ‘jumped out of the box’ and emerged as a very recognisable brand in the automotive aftermarket. Coupled with our brand new store development program which includes some great looking local marketing packages to back up our national marketing, and you have a membership base that is very energetic and wanting to expand. Q: What sort of territory does a store have and where are the opportunities for new business? A: We currently have 70 locations across Australia and give our stores a very generous territory so long as they market themselves within that territory. We have exclusive territories available in metropolitan and regional areas within NSW, WA, QLD, VIC, TAS and South Australia. South Australia is definitely an area that we would like to move into. Q: What do you expect the future of AUTO ONE will be in the next 2-5 years? A: There is no doubt that our new marketing package is going to set AUTO ONE apart from the other auto parts competitors. For anyone who has an existing store that is an auto parts chain, is trading as an independent store, or thinking of establishing a new store, there has never been a better time to consider becoming an AUTO ONE member. We have one of the best value for money propositions in the industry I think we can look to achieve around 100 quality stores around Australia.
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fr anchisor profile: S tain Busters
From franchisees to franchisors
busting stains is big business
After six years’ cleaning the carpets as franchisees, Stain Busters’ John McEwan and David Pennell are now sub-franchisors and helping their franchisees to clean-up the profits.
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hen John McEwan decided to become a Stain Busters franchisee six years ago, he knew he’d do well, but he didn’t imagine that he and his business partner David Pennell, would soon become the chief sub-franchisors for the national cleaning systems chain. During their time as franchisees, John and David had grown their business tenfold from
$8,000 to $80,000 turnover per month. This massive achievement, along with dedication and commitment to the brand was recognised by Stain Busters’ founder Patrick Sweeney, who, at that time, was considering other business interests and looking at taking a step-back from the day to day commitments of running the franchise group. “I think Patrick saw promoting us to sub-
franchisors as both an opportunity for him to realise his goals and to reward us for our achievements,” John said. “It was offered to us as a career progression. We both felt it was the next logical step. Being an existing franchisee we understood what was important and we felt we could help everyone in our group duplicate our successful model. We felt that by having already done it, this would give us credibility with the coaching and planning strategies we work on as part of the support.” John has no doubt their success was achieved by staying true to the Stain Busters business model. “Dave and I felt we had achieved our goals by sticking to the Stain Busters system and the business principles of a service industry. Stain Busters believes you have to give the client a great result and a great experience. Getting the carpets clean is only half the challenge”. “I suppose genuinely believing we could help people and make a difference to their business was the clinching factor.” Despite the potential risks and challenges involved in taking the leap from the relative self-sufficiency of being a franchisee to the responsibilities of being a sub-Franchisor, John says there haven’t been too many sleepless nights. “I can honestly say there have been no scary
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moments. I think the only thing I’d say about starting any business, including a franchise, is you have to expect to work hard for success and it won’t happen over night. The large returns and the better lifestyle choices you can make come after you have established yourself and built a client base of happy repeating and referring people. If you don’t want the expense of buying a business with existing goodwill you have to be realistic about your time frame for success”. John and David are no strangers to hard work and running a successful business. Before purchasing their Stain Busters franchise, they owned and operated an indoor sports centre for 20 years. John said he is happy with the way his business life has worked out and has no regrets. “Perhaps I would have liked to have gotten into Stain Busters earlier but to be realistic I wasn’t even looking for another business. Stain Busters sort of found me. I’m very glad it did.” John is now in a position to manage his work/ life balance well. “I like entertaining and any social occasions with friends and family. I used to be a keen sports person but do more watching than playing these days. My wife and I both like getting in the car and going on small holidays. This suits our work commitments because we get lots of small breaks but are not away for too long. I think we would prefer this type of holiday anyway as we are both “home bodies” and get a bit home sick when we go away for too long”.
Self discipline, John believes, is the most important quality for someone considering becoming a franchisee. “In any business you will have to do, or be responsible for, administration, operations and marketing. Most people will be naturally good at one of these, pretty good at another one, and find the other a bit of a struggle, at best. In the start up phases of a business you need to do all of these which does take discipline. Later you can choose to employ someone to do the bits you don’t enjoy so much, but not doing them, or doing them badly, is not an option if you want to succeed. That is one of the benefits of a franchise. You do still have to do all of these things but there is support and the “system” is a collection of the best known ways on all three of these aspects. John believes the secret to Stain Busters success lies in its simplicity.
stuff. Unfortunately our business uses franchisee data to help them manage their business so as much as they, and we, don’t like doing it that much, it is a vital part of our system.” John has plenty of advice for someone considering becoming part of the Stain Buster family. “Make sure you understand that it is a system that needs to be applied. You will need to drive it and stick at it. You will need to avoid the temptation of changing it and stick with what we have proven to work. Finally I would say be realistic, some parts will be easy and fun and some will be hard and boring but success in our system can be very rewarding and a million dollar turnover per year business can be built which will more than adequately compensate you for your hard work and persistence.”
“It is a simple business. If you have the drive and discipline to apply yourself, the formula for success is relatively uncomplicated. There is no rent to pay, there are very few clients who need an account so managing cash flow is far simpler than a retail or manufacturing business. With the right training and proper application, getting good at carpet cleaning can be achieved quickly, and if you are a service orientated people person you will love your work.”
About Stain Busters
Of course, as with any business, there are the downsides and John says most of his franchisees would agree with his summation of what they like doing least.
Stain Buster’s aim is to realistically exceed their client’s expectations and build relationships where their clients happily use them again and tell their friends about them.
“Paper work, monthly reports and compliance
The standards set by Stain Busters will ensure
Stain Busters is a nationally franchised cleaning operation that has developed its own stain-removal products and professional equipment that really works. This gives Stain Busters a considerable market advantage. In fact, other cleaners often refer work to them. Stain Busters believe the people who come into contact with them should receive a personal, friendly and professional service.
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FOCUS: S tain Busters
effective stain specific stain removers, many produced by Stain Busters for their exclusive use. There is no doubt Stain Busters have the tools to do a great job but that is not all you need. Even with the best equipment and products, a lazy, impolite or poorly trained operator can still do a bad job. Stain Busters understand this and have performance standards that all operators must adhere to. Quality control is taken very seriously and operators know they will return to a job for no additional charge, as many times as it takes until a satisfactory result is achieved. They know it is in everyone’s best interest to do a great job first time. They don’t pass their training until they understand this simple customer focused philosophy.
Where it all began...
their clients receive an exceptional service which will allow them to stand out from our competitors.
• How to clean carpets without over wetting
Stain Buster’s motto is that they have built a business on the stains others have given up on!
sticky shampoo residue in them causing premature re-soiling.
Their promise is to delight customers with the service they provide and the results they achieve. If for any reason they don’t meet your expectations they will cheerfully return until you have experienced satisfaction and value. Stain Busters has developed a cleaning process which guarantees to get carpets cleaner and dryer . Getting a great result every time requires an understanding of the science of carpet cleaning. Many operators buy a carpet cleaning machine and a bottle of shampoo off the shelf and start up a business. At this stage they have no knowledge of:
• The ideal extraction/pressure ratio • The Ph level of shampoos and their residual effects on carpet
• The large efficiency increases by small changes in water temperature
• Why an all purpose stain remover doesn’t work on “real” stains
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them
• How to clean carpets without leaving
Stain Busters cleaning system addresses all of these issues. Their system has great suction, providing extra extraction. This extra extraction allows them to operate at higher pump pressures without over wetting the carpet. Their shampoos are exclusive to Stain Busters and designed to work with the many different types of carpet. Stain Busters have their own hot water system on board which doubles the temperature of the water at the jets. What all this means is that Stain Busters loosen the dirt with their superior and exclusive pre-spray shampoos and spotters, hit it harder with high pressures and hot steam vapour and then extract more dirt and water than any standard machine. This leaves the carpets cleaner and dryer. Using this process, Stain Busters can safely assume anything that does not wash out will not wash out. These genuine stains require one of several different stain removal procedures. This is where you really see the Stain Buster difference with its large range of
Patrick Sweeney started carpet cleaning from a single van operation on the Gold Coast in 1990. His passion to be the best carpet cleaner in the world soon had his customers talking and had him looking for help to cope with the demand for his result based service. Stain Busters was born from Patrick’s passion to get carpets really clean. He couldn’t accept the industry had learned to live with certain stains. He enlisted the help of an industrial chemist, and together with Patrick’s unconventional approach, they began to create his effective products. Patrick realised he could not take these methods to the rest of Australia or the world by himself, so he started franchising his business system. He instigated his expansion program through Queensland and into New South Wales, Victoria, the ACT and New Zealand. v www.stainbusters.com.au
profile: anytime fitness
ANYTIME FITNESS 24/7 GYM FRANCHISE The fastest growing fitness chain in the world has surpassed expectations in Australia and New Zealand!
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hen they agreed to become the first non-US master franchisees for health club giant Anytime Fitness a year ago, Justin McDonell and Jacinta McDonell Jimenez tried to set realistic goals for themselves.
local corporate support to their franchisees.
“We had faith in the business model,” Jacinta says, “but we knew that introducing a new brand is never easy. From our experience we knew the Australian Fitness Market and thought that opening five clubs in 12 months would be a good start for us.”
“We’ve been really well received,” says Justin. “All of our clubs that have been open at least six months each have an average of 874 members.”
The brother-sister team not only met that challenge – they’re well on their way to an even more impressive second year. “We’ve exceeded all of our projections thus far,” says Justin. “In our first 18 months of operation, we’ve sold more than 55 franchise territories in Australia. Of those territories, 23 clubs are already open and another 25 clubs will be open before July 2010.” The rapid expansion in Australia and New Zealand is similar to what Anytime Fitness is experiencing in the USA and Canada. In fact, having opened 369 clubs last year – more than one a day – Anytime Fitness is the #1 fastest-growing fitness club chain in the world, according to the International Health, Racquet and Sportsclub Association (IHRSA). Much of that success can be attributed to the company’s strong emphasis on training and
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Not only are Jacinta and Justin selling franchise territories at an impressive rate, they also say that the number of memberships sold within each club has succeeded expectations.
Long-term, Justin and Jacinta hope to open at least another 300 clubs within the next 4 years. John Kersh, VP of International Development for Anytime Fitness, says Justin and Jacinta have set a high standard for other master franchisees. “Within the next few years, we expect to open clubs in the United Kingdom, Spain, Germany, the Netherlands, Japan, India and Mexico,” says Kersh. “It would be wonderful if master franchisees in those countries experienced the same sort of success that Justin and Jacinta are experiencing.”
great management team that is passionate about helping every one of my members to achieve their goals. The more we do this, the quicker we seem to grow.” Steve says Justin, Jacinta and the team at Anytime Fitness give him all the support he needs to get on with his business. “They were great and are always just a phone call away. I was impressed by their business model and of Head Office’s setup and culture in both America and Australia. I love the fact that you only need 1-3 staff with businesses 40-45hrs/week. I was very impressed that most staff at Head Office in America owned one or two Anytime Fitness Centres themselves, whilst they worked at Head Office. Try doing that with a food business!”
About Anytime Fitness
Franchisee Steve Rolling, who already owns three NSW Clubs - Muswellbrook, Cessnock and Singleton - is so hooked on the concept he intends to open more clubs.
Open 24/7, Anytime Fitness provides over 700,000 members with convenient and affordable fitness options in friendly, wellmaintained facilities featuring top-quality equipment. State-of-the-art security and surveillance systems ensure member safety even during unstaffed hours at the clubs. Anytime Fitness expects to achieve systemwide sales in excess of $150 million in 2009. v
“I aim to open a number of Anytime Fitness businesses. I love owning the clubs I have; they give me a fantastic lifestyle and financial return. This is being achieved by having a
For more information about Anytime Fitness franchising or to find the club nearest you, visit www.anytimefitness.com.au
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Janine’s T ips
Boost your Work Life Balance ‘Work life balance’ is the new ‘in’ phrase, particularly for Gen Y. The reality is that we all have a choice about what we want to achieve. My little theory is as follows (this is totally generalising and from my own personal experience): 15 -25 years old – we are still figuring out what we want to do in life; partying and seeing friends is the higher priority. 25 - 30 years old – starting to want to make a mark for yourself in business and in life. Looking at settling in to life, maybe you’ve purchased a house, have a mortgage and are starting to take life more seriously. 30 - 40 years old – is the time when you are really making your mark. You are more confident, more mature and at your peak to make a difference. There is little life balance during this period. It is working hard to make your mark, with your sleeves rolled up, head down and bum up, rarely coming up for air. 40 – phew, we got there! 40 is when you have done the hard yards and are now looking at directing the ship instead of being on the oars. This is when we work smarter not harder. Life balance can take on a reality. 50 years plus – you have sussed work life balance and it’s working for you. Many people will disagree with the above and for many people they can have their work life balance from a young age. From my experience however, to be successful
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in everything you do, whether you are a business person or a sports person, you do have to give every atom of your being to your endeavour to be successful. There would be very few Olympic athletes who would say that they are achieving life balance coming up to the Olympics. Business is the same. If I did not work the 60-80 hours a week at Boost, I would not have been successful. So in essence, it is not that you cannot have life balance, it is that life balance for me came in chunks. Being now 43 years old, I do yoga 5 times a week and have recently taken up tennis lessons. I spend more time with my four children and I am very good at directing the ship of business, and my calluses from being on the oars are just about healed. Even at the peak of my working life, below are some tips that have worked for me on my journey:
Janine Allis, Director/Founder Boost Juice
you need to surround yourself personally and professionally with only the best people, with the best values. 4. Drink a juice or smoothie everyday. – Ok! this really is for me as well as you, particularly if it is a Boost j Finally, I believe if we live on the SOAR mentality and not the VERB then we would all be successful in everything we do. If our communication, thoughts and how we are follow, then life is great:
SOAR S - Solutions O - Ownership A - Accountability R - Responsibility
NOT a VERB
1. Go to a health retreat once a year (tax deductible if you are a company or get your company to pay). We spend thousands of dollars every year on our car and very little on ourselves. These retreats are so good for the mind and the body. You will come back feeling totally refreshed.
V - Victim
2. If you are unhappy change it, don’t complain about it: Success is about attitude. Think positive and positive things happen.
Janine Allis opened the first Boost Juice Bar in Adelaide in 2000. Boost is the largest and fastest growing juice and smoothie chain in the Southern Hemisphere. www.boostjuice.com.au
3. Recruit really exceptional people of character and integrity: To be successful
E - Entitled R - Rescue B - Blame.
Love life!
Need staff in a hurry? FC3 Rapid Shortlist…. The EASY solution when you need people FAST.
How it works! - You provide a quick over the phone or on-line brief of your personnel needs. - FC3 scans its detailed database for perfect available candidates, or posts a speedy on-line ad if necessary. - FC3 does all the screening of candidates for you. - You receive the CVs of 3 experienced candidates, ready to interview. Save time and hassles. Solve stafng or management problems effectively.
CALL NOW (03) 9533 7600
or email fc3@franchisecareers.com.au
Powered by Franchise Careers Specialists for over 10 years in franchise personnel recruitment www.franchisecareers.com.au
Use our franchise to clean yours. As “The World’s #1 Commercial Cleaning Franchise*” we know what it takes to keep your business looking its sparkling best. We also understand how important image is to those visiting your premises and considering the purchase of your franchise. That’s why you’ll love Jani-King’s owner/operator model. Our franchisees will look after your building like their future depends on it, because it does. Discover how much better your franchise can look, inside and out, when you use our franchise – Jani-King Commercial Cleaning – to clean yours. *as consistently ranked over the past 20 years by “Entrepreneur Magazine.”
Visit janiking.com.au for more information and the Jani-King office nearest you. Franchises also available.
FOR OVER
Be part of the fastest growing industry on the planet A bright idea has sparked an unmatched franchise system that provides energy efficient solutions for the 21st century. ALLSAFE director Mark Hawley says AllSafe is unique in that people refer to it as a ‘one stop energy efficiency shop’. “When we get asked who our competitors are, we often find it difficult to answer,” Mark says.
With seven franchises currently operating and nine by February 2010, AllSafe is rapidly expanding its franchise network by creating 52 franchises across Australia and New Zealand. On site and head office based training is provided by the AllSafe Team and specialised product training is provided by their supportive manufacturers.
A turnkey operation with AllSafe costs $200,000 which includes franchise fee, leased vehicle, stock, IT system, signage, uniforms, stationery and training. Mark says AllSafe offers individuals the opportunity to own their own business in an exciting new market which has tremendous growth potential at an affordable price that will only ensure capital gains. “Making homes and workplaces more energy efficient is the future and when you have a growing business which has a great product mix of national branded products, it is reassuring to have the support of these suppliers behind you”, says Mark.
Allsafe Energy Efficient Products offers consumers a complete sales, advice and installation service on a wide range of energy efficiency products and is recognized as one of the leading and fastest growing energy efficient products’ provider in Australia “The AllSafe concept has been well received by the building sector and homeowners who are constantly telling us that it’s about time someone came up with this idea”, says Mark.
Allsafe Business Franchise Jan Feb 2010 page 2.indd 1
All franchisees also gain accreditation as HIA Greensmart advisors and ABSA (Australian Building Sustainability Assessor) that allows them to assess thermal performance and energy star ratings of homes, factories and offices.
For further information about AllSafe Energy Efficient Products franchises contact David Jordan on 0428 ALLSAFE (0428 255 723) or 07 3268 SAFE (07 3268 7233), or visit www.all-safe.com.au and click the Franchise link.
30/11/2009 2:03:39 PM
Allsa
9 PM
You can make the world a better place for our children..... ...by owning your local AllSafe Energy Efficient Products franchise.
Allsafe’s product partners include:
BE PART OF THE FASTEST GROWING INDUSTRY ON THE PLANET By owning the local Allsafe Energy Efficient Products franchise you will be helping to make the world a better place. If you have drive, enthusiasm and commitment and are interested in energy efficiency, this could be the business of your dreams. As an Allsafe franchisee you will have access to a leading product range that appeals to energy conscious buyers, both builder and homeowner. Our full range of solar power systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and ventilation systems is unique. As the cost of energy rises and the growing demand for Energy Efficient products spirals you will be at the forefront and will become the local ‘one stop’ Energy Efficient shop in your area as part of an ever increasing network of stores across Australia.
CONTACT US NOW TO HELP MAKE THE WORLD A BETTER PLACE FOR EVERYONE For further information about AllSafe Energy Efficient Products franchises contact David Jordan on 0428 ALLSAFE (0428 255 723) or 07 3268 SAFE (07 3268 7233), or visit www.all-safe.com.au and click the Franchise link.
Allsafe Business Franchise Jan Feb 2010 page 1.indd 1
30/11/2009 2:05:14 PM
PROFILE: sal sa’s fresh me x grill
FROM FINANCE TO FRANCHISING -
A SIZZLING RECIPE FOR SUCCESS From spreadsheets to salsa mix, a hot new team is setting the franchising world alight at Salsa’s in Doncaster!
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utting the world of corporate finance and professional services behind him, Henry Le has partnered with long time friend Alan Chuy to open their first franchise business, Salsa’s Fresh Mex Grill, in the new shopping mecca of Melbourne – Westfield Doncaster. The young men, each with Melbourne University degrees behind them, had long desired to own their own business. After achieving professional success in the corporate world, the men embarked on their first business venture, weighing up their options, taking a calculated risk in the franchise model of business, rather than starting a business from scratch… and they haven’t looked back. From day one it’s been an exciting challenge and one these two young entrepreneurs have been ready to take up – and make their own success. Making the transition from spreadsheets to salsa was made easy for Henry, with the training and support he received from the Salsa’s support team. He now works full time in the business while Alan still maintains his job as a full time tax consultant and manages the commercial aspects of their Salsa’s business around his full time job. Henry got his start in retail at the tender age of 10, when his mother owned a children’s clothing store in a street mall. He was paid $10 and thought he was a tycoon! Meanwhile
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Alan became a member of a fast food service team at the age of 14 when he first began working. Filled with ambition to succeed and with little retail experience behind them, the young men concede they had to work harder than the norm to develop the necessary business acumen and operation competence to run their store. They are now enjoying the fast paced days and vibrant culture that is – Salsa’s Fresh Mex Grill! “In the long-term, I believe that the well defined and consistent in store procedures and processes in place will allow us a lot more flexibility in how we manage our lifestyles as opposed to the opportunities presented in my former 9-5 job. It’s been a great challenge, a fast learning curve, but one where the Salsas support team have been there all the way,” says Henry. Backed and majority owned by one of Australia’s best-known and respected fast food franchises – BOOST Juice, Salsa’s is a fresh take on traditional Mexican food. After BIG (Boost Investment Group) hit the mark with Boost Juice Bars, their new venture with Salsa’s Fresh Mex Grill began cooking up a storm, starting a whole new wave of success across Australia. “Salsa’s is a unique brand proposition that shares many similar traits to which Boost Juice was based,” Founder of Boost Juice, Janine Allis, comments.
With its partnership with Boost Juice, Salsa’s has access to Boost’s amazing growth platform and administrational and support services. Currently there are 16 stores across Victoria, New South Wales, South Australia and Queensland, with ambitious plans to open another 20 stores by the end of 2010. Establishing a core brand presence, Salsa’s has also established a unique interior style and presence within food courts and retail strip environments. Allis adds: “Join our mission to put a burrito in every hand – we’re on the hunt for passionate people who want to help put Salsa’s on the map. It’s our aim to grow into the largest Fresh Mex business in Australia”. 2010 will be an eventful and exciting time for Salsa’s as they expand their market and experiment with new products. v Franchising opportunities are available now. Check out www.salsas.com.au to see the excitement for yourself. To join the Salsa’s experience and learn more about Salsa’s franchising opportunities, contact Rachna Singh, 03 9508 4422 or franchising@salsas.com.au
FINANCIAL ADVICE
changing the world
Darryn McAuliffe, National Manager, NAB Franchise Banking
of Customer Payments T
he choice in payment solutions for franchise businesses continues to evolve as new technologies come to market.
Increasing consumer awareness of alternate payment methods to cash, and a franchisee desire for increased security, convenience and efficiency, have led to the development of technology to support these requirements. With payment acceptance now a critical aspect of business management, the recent launch of contactless payment technology complements the popular options of wireless mobile EFTPOS (electronic fund transfer at point of sale), mobile phone payments and integrated EFTPOS terminals.
Contactless payment In September this year, NAB launched our contactless payment technology as a value added feature to our EFTPOS fleet via more than 500 merchants in Melbourne.
lunch venues in high traffic areas. Contactless transactions allow customers to simply hold their Visa payWave-enabled cards in front of a card reader to pay for purchases up to $100, without the need of a signature or PIN. The NAB Contactless payment solution also supports acceptance of MasterCard® PayPass™ contactless payments . The motivation for merchants to go “contactless” is customer convenience, faster transaction times, increased speedof-service and the cost savings and revenue uplift associated with faster throughput and reduced cash handling costs. The contactless technology acceptance is growing rapidly and we are on track to have deployed more than 2,500 NAB contactless readers to merchants by Christmas 2009.
Contactless payments are designed to deliver multiple benefits to customers and merchants, focusing on speed and convenience.
Contactless readers are based on highly secure EMV chip technology with payments made via radio frequency. The payment information includes an encrypted security code that is unique to each transaction, making counterfeit fraud virtually impossible
For merchants, the transactions can be up to three times faster than paying with cash, which means they can serve customers more quickly and reduce queuing time.
Sumo Salad is one of the many merchants to have installed NAB contactless readers at their counters, ready for use for customers with a contactless card.
This is appealing to franchises with high volume, low value transactions and peak periods, like coffee and
Luke Baylis, Managing Director of Sumo Salad, said: “We’re in a competitive environment and customers want speed of service.
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“From a business perspective, contactless payments offer an improved service for customers and also increase our ability to process more transactions per hour. “Since we launched the NAB contactless reader, it has improved security and accountability within our store environment as it has reduced the amount of cash in hand which is a great plus for any retail business,” he said.
Contactless Mobile Phone Payments Customers will soon have the convenience of being able to pay via their mobile phone. Contactless mobile phone transactions are designed to provide a quick payment solution for low value transactions. This could include your customer purchasing items such as a newspaper, coffee, lunch or a movie ticket simply by tapping their mobile phone over a card reader attached to your EFTPOS terminal. Results from Australia’s first trial of contactless mobile phone payments show a strong appetite for the technology and provided the impetus to continue to work towards commercialisation of the technology. The three-month trial at Melbourne’s Docklands in November 2008 saw consumers download the NAB Visa credit card software application to their Telstra SIM remotely, and then use their mobile phone to purchase goods and services by simply
Check into the Hotel of tomorrow! Ken Tembo had been in the hospitality industry for the last 13 years, managing restaurants, bars and people! Tired of the long hours and the fact that he was not in control of what he does each day, he began to look for something more. Being a person who loves hands on work he soon came across a Bathroom Werx Franchise. He was attracted to it because their services save people money who are interested in renovating their bathroom. He decided this was the franchise for him. So rather than managing the people in the hotels he now manages himself and offers his services to hotels! Ken Tembo first came across Bathroom Werx about 8 years ago when he was renovating a federation style home.
Basically you’re just working. Now when I go to work everyday I learn something new, there’s a lot of job satisfaction and I have support from the training manager and team at head office. It’s just a phone call away. I’m absolutely ecstatic with my decision to go into business for myself.” What are the good things about being a partner in a Bathroom Werx Franchise System? “First of all it is a proven system, 24 years old. As long as you follow the system you won’t have any worries. It works. Because of the open lines of communication between the head office and myself as a franchisee, we feed off each other. Also I appreciate that other franchisees with more experience are happy and always willing to offer solutions and help as well. The infrastructure is great!”
He, of course, finished the renovation and has moved since, but found the brochure once again. He immediately thought “this is something I would love to do for myself.” Apprehensive about taking the step to buy a business, he did his research and found he can be in business for himself but not by himself!
What are the negatives?
Ken is now the proud owner of the Geelong Bathroom Werx Franchise with major plans for his future.
“I would like to take on an apprentice in the next 12 months, train someone up to do the work and eventually would like two guys working mid Geelong to the Surf Coast and mid Geelong to the Bellarine Peninsula.
AFTER SPEAKING WITH KEN, HERE’S WHAT HE HAD TO SAY: What attracted you to a Bathroom Werx Franchise? “Well the premise of franchising is great. In business for yourself, but with a greater body of people. This works extremely well for me.” How have you found the challenge of renovating bathrooms compared to what you used to do? “I’m a different person to what I used to be. I’m a lot happier and a lot more satisfied. I know I have something tangible. When you’re working for someone else you’re never really recognised for what you put in.
“I haven’t seen a negative. At the end of the day the system benefits all of us.” What are your plans for the future?
So yes to grow is definitely my goal.” If you would like more information about the Bathroom Werx Franchise opportunities that are available in your area, call 1800-625-445 and ask for a Franchise Information Package to be rushed out to you. Or you can request one from our website.
www.bathroomwerx.com
FINANCIAL ADVICE
“Contactless payments are designed to deliver multiple benefits to customers and merchants, focusing on speed and convenience..”
waving their phone over a participating merchant’s Visa payWave enabled reader. The costs of purchases were charged back to their NAB Visa credit card account.
payments, particularly for use in highspeed environments such as supermarkets, cafes, food stores, parking stations, vending machines and petrol stations.
The trial exceeded expectations, with a clear consumer demand emerging for contactless mobile payments and services during the trial.
The trial showed consumers consider contactless mobile payments to be one of the hottest new technologies on the horizon, with 90 per cent of participants saying they expect it will become a standard way to make a payment in the future.
The trial, which tested contactless mobile payments technology as a convenient and easy replacement for cash transactions under A$35, found:
• 90 per cent of trial participants were very
or extremely satisfied with the contactless mobile phone payment system;
• 95 per cent of trial participants said
This is an extremely strong endorsement and validates our belief that mobile payments have the potential to transform the way Australians make everyday payments.
Wireless EFTPOS Terminals
• 78 per cent of participants said paying
Another popular payment solution for mobile and outdoor-focused franchises is the pocked-sized portable wireless terminal that communicates with the bank over the GPRS network.
Feedback from the merchants who took part in the trial was also positive, with participants reporting contactless mobile phone payments as a quicker, more efficient and convenient way to serve customers.
With all the features of an EFTPOS terminal, this convenient option allows businesses to process payments on-the-spot, be it at your home, business or restaurant table.
they were likely or extremely likely to use this technology in the future; and using a mobile phone was better than cash.
Overwhelmingly the trial participants told us they saw genuine convenience value in the ability to make smaller transactions, such as for coffees and papers, with a wave of the phone rather than fumbling for change and having to open their wallet. Importantly, the businesses that took part in the trial were strong supporters of the technology, seeing it as a way to boost their productivity by serving customers faster and reducing the need for cash handling. Now we know that mobile payments can work successfully in a real environment, revealing a strong consumer and merchant demand for such services, the NAB is looking at ways to launch this into the Australian market. The trial confirmed the appeal of mobile
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Ease of payment for a customer is important, but so is improving cash flow and reducing theft and bad debts for businesses. The mobile terminal facilitates fast, secure processing of funds into the businesses’ accounts removing the need to manage cash or issue invoices. With fast processing, covering 98 per cent of the Australian population, the portable terminal has seen strong growth, especially with the uptake of home delivered food and home service market. The mobile terminals also incorporate a printer, PIN pad, terminal, battery and the communications technology all in a single unit similar in size to those used in shops.
Integrated EFTPOS Terminal Most common Point of Sale (POS)
software solutions used in the Australian retail environment support integrated processing of EFTPOS transactions. This is where sales information is passed directly from the POS to the EFTPOS terminal and the consumer simply needs to swipe/ dip their card, select their account and authorise the transaction via PIN or signature. Having these machines working together allows you to process high volumes of transactions, eliminate keying errors, reconcile transactions only once and collect key sales, staff and inventory data. Having access to key data, such as stock movements, peak sale periods, etc allows a franchisee to coordinate stock management and staff rostering. The NAB Integrated EFTPOS solution also supports contactless payments and standard functions such as purchase, refund, cash out, key entry, settlements, and transaction history. With the flexibility of today’s payment methods, there is a solution for all franchises. v Important note NAB has not taken into account your objectives, financial situation or needs and recommends that you consider whether any advice in this article is appropriate for your circumstances.
Darryn McAuliffe is National Manager, NAB Franchise Banking. He is responsible for the NAB’s team of accredited franchise bankers and for the ongoing accreditation of franchise systems across Australia, managing key relationships. NAB Franchise Specialist Bankers understand franchising and can offer you a flexible and competitive finance solution to help your business prosper. You can contact Darryn at Darryn.R.McAuliffe@nab.com.au or 0412 789 027.
YOUR GUIDE TO FRANCHISING & LICENSING
Each journey in business is different. Each person has different reasons and motivations for being in business. Your dreams and aspirations are as unique as the business you have built. If your vision for the future includes franchising, licensing or growth have a Sherpa join your team for the journey. We can assist your business with the development and implementation of: UÊÊFranchise Systems UÊÊSales and Marketing Strategies UÊÊInternational Growth Opportunities UÊÊTraining Programs UÊÊFranchise Sales UÊÊGeneral Business Improvement New to 2010 UÊÊÊHow green is your franchise? UÊÊÊWhat do you know about the Carbon Market and how it effects your business? Contact us early in 2010 for a free green consultation. We have been grateful to Vicki and her team for her valuable assistance in many aspects of our system. She has not only been the main speaker at our national retail conference but has assisted us in developing and implementing a program to improve the performance of our retail shops. We highly recommend her. Bob Beaumont MANAGING DIRECTOR
The Fairies Concept Store was ready to be franchised in 2008, but not sure where to start, we engaged Vicki and her team at Sherpa Group as our Franchise Consultants. They led us through every aspect of establishment with patience, unparalleled knowledge and initiative, and the resultant operations, marketing and training manuals, as well as the shared ‘franchise intelligence’ and experience, will ensure the protection of our brand and enable us to expand not only nationally, but internationally. Jen Watts MANAGING DIRECTOR
CONTACT SHERPA GROUP
info@sherpagroup.com.au www.sherpagroup.com.au Sherpa Group Pty Ltd Sydney 02 9887 2861 Adelaide 08 8267 6111
MYOB FR ANCHISING AWARDS 20 09
Winners
MYOB Excellence in
Franchising Awards 2009
Business Franchise Magazine would like to congratulate our industry partners for their achievements at the recent Franchise Council of Australia MYOB Excellence in Franchising Awards 2009 held in Perth.
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inning an Excellence in Franchise Award reflects dedication, hard work, commitment to customer satisfaction and innovation. The awards recognise and celebrate the achievements of the entire franchising sector and the contributions this dynamic force makes to the Australian Business Community, of which it represents total sales of around $130 billion, and provides employment to around 600,000 Australians. There were 14 major categories and altogether more than 70 awards up for grabs including merit awards, runner ups and regional winners.
Established Franchisor of the Year 7-Eleven, took out top honours, being named the Established Franchisor of the Year for the second consecutive year. 7-Eleven was recognised for its excellence in franchising practice, the strong emphasis it places on franchisee partnerships and continued growth in the past year. The award recognises best-practice in business franchising, recognising the economic value of a strong franchising sector in Australia. 7-Eleven CEO, Warren Wilmot said he was delighted to have won the award back-toback. “I’d like to acknowledge the hard work of all our franchisees and employees who have helped 7-Eleven reaffirm its position as the
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best franchisor in the country. This award is owned by every employee, franchisee and store staff member. “The award is testament to the strength of our franchise system, the quality of the people working for us and 7-Eleven’s commitment to its franchisees,” Mr Wilmot said. “We are proud of our achievements over the last year and continue to be excited by our achievements yet to come,” Mr Wilmot concluded. The Merit award in the Established Franchisor of the Year was won by Mr Rental. As a previous Emerging Franchisor of the Year winner, Mr Rental has proven to offer the system, tools and support that are currently in demand within the franchising industry, and one that brings real opportunity for franchisees to succeed. Mr Rental was founded in Queensland by husband and wife team Glen and Kerrianne Hickman. In 2001 they took the bold move to start franchising, with a vision for Mr Rental to become ‘the world’s first choice in home appliance renting’. Within two years they had over 30 stores throughout Australia and New Zealand, growing to over 50 stores today. Finalists in the Established Franchisor of the Year category were Kwik Copy Australia and Snap On Tools.
Emerging Franchisor of the Year A company that dared to introduce decent,
healthy hamburgers to the Australian market was named Emerging Franchisor of the Year. Grill’d, founded by Simon Crowe in Melbourne in 2004, represents the ‘new guard’ of franchise systems that are pushing the boundaries of business performance, branding and service delivery. There are now 27 Grill’d restaurants in Victoria, New South Wales and Queensland, and more to come. The Merit winner in this category was Ecowash Mobile, a waterless car washing system that, in just 5 years, has grown into a multi-award winning international franchise operation with over 130 mobile units servicing all states of Australia, the Middle East, Europe, Central America and the USA establishing itself as the no.1 mobile waterless car washing franchise in the world. Finalists in the emerging Franchisor of the Year category were: Matchbox, Club Financial Services, and Appliance Tagging Services.
Other categories and winners. Multi-Unit Franchisee of the Year National Winner (&VIC/TAS): Banjo’s Bakehouse, Mark Maumill and Jason Love Regional Winners: Qld/NT: The Coffee Club, Carolyn McManus WA: Frontline Recruitment Group, Bronwyn Butcher NSW/ACT: ‘Yes’ Optus North Sydney, Stephen and Dearne Cameron
Kerrianne and Glen Hickman and Alan Payne (General Manager) of Mr Rental
7- Eleven’s Geraldine Dzielakowski and Sue Owen are presented the award by Tim Reed, CEO, MYOB and Steve Wright, FCA
SA: Endota Spa, Kylie Leopard and Karmen Wakelin
NSW/ACT: ANZ Mobile Lending – ACT, Paul Lanzon
Regional Runners Up
SA: Outside Concepts Eastern (SA), Jock Dean
QLD/NT: RAMS Home Loans, David and Maria Grey; Mr Rental Mark and Liz Norman
WA: Frontline Health, Susan Sanday
WA: CHOOKS Fresh & Tasty, Shane Crookes; CHOOKS Fresh & Tasty, Marcus Delany
National Winner (&QLD/NT): Price Attack Franchising, Carol Jarred
VIC/TAS: Quest Services Apartments, Michael and Anne Hibberd; Grill’d, Matt and Brad Walker
Franchise Woman of the Year
Exellence in Marketing Award National Winner: Mr Rental Merit: Eagle Boys Pizza; PoolWerx; Hairhouse Warehouse
International Franchising Award National Winner: Gloria Jean’s Coffees
Regional Winners
International
WA: Action Coach, Terri Billington
Merit: Ecowash Mobile; Boost Juice Bars
NSW/ACT: Bakers Delight, Jacob Camilleri
VIC/TAS: Contours, Samantha Jones
Franchisee of the Year - two or more staff
NSW/ACT: The Duster Dollies, Julie Finch-Scally
Franchisor Social Responsibility Award
National Winner (& VIC/TAS): Kwik Kopy Printing Ringwood, Lou and Silvana Pannunzio
SA: DLA Phillips Fox, Fiona Gilbert
Regional Winners:
Franchise Executive of the Year Winner: Mister MINIT Maria Walton Merit: Hotondo Homes, Jodie Flower
Joint Winners: Back in Motion Health Group; Bakers Delight
Franchisee Community Service Award
QLD/NT: Howards Storage World, Townsville, Mark Pyers
Field Manager of the Year
WA: Mr Rental South West, Michael Caddy
National Winner (& QLD/NT): The Coffee Club, Dan Gallo
National Winners (& SA): Mortgage Choice –
Regional Winner WA: CHOOKS Fresh & Tasty, Dianne Craig
Special Recognition: Fastway Couriers
NSW/ACT: Bakers Delight, Bondi Junction, Adam Schoene SA: Hotondo Homes, Bordertown, Andy Coombs Franchisee of the Year – less than two staff
VIC/TAS: Boost Juice Bars, Evan Badlee NSW/ACT: Fastway Couriers, Zac Pupunceski
Unley & Burnside
Regional Winners QLD/NT: Bakers Delight – Caneland, Mackay,
Contribution to Franchising Award
Jo Paterson WA: Bakers Delight – Geraldton, Gerald and
Regional Winners:
National Winner: City Farmers Franchising, Leon Pike
QLD/NT: Expense Reduction Analysts, Brett Hay
Supplier of the Year
VIC/TAS: Banjo’s Salamanca, Mark Maumill and
National Winner: Donaldson Walsh Lawyers
Jason Love
National Winner (&VIC/TAS): Mr MINIT Box Hill, Darren Andonovski
Carol Cafferkey
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profile: ecosmart hot water
Join EcoSmart Hot Water and
be part of one of Australia’s fastest growing industries
Australia’s largest locally owned hot water system manufacturer, EcoSmart Hot Water, is currently recruiting for distributors nationally.
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here is NO need to be a plumber to join EcoSmart. No marketing fees, royalties or large start up capital.
EcoSmart Hot Water specialises in sales, supply and the installation of award-winning, energy efficient solar hot water systems. Solar hot water is one of Australia’s fastest growing industries with significant government support. This has increased general public awareness and made the switch to solar hot water more attractive. The combination of government renewable energy initiatives and rising energy prices is resulting in increased demand from households to reduce their energy consumption. This increase has not only given homeowners a major stimulus to make the switch, but has also facilitated a rapid increase in demand for tradesmen and distributors around Australia. EcoSmart Hot Water prides itself on providing Australian households with environmentally friendly hot water solutions which will reduce hot water energy consumption by up to 80% and eliminate tons of greenhouse gases year after year. Dave Boertje from EcoSmart Newcastle and Central Coast had a long history in the insulation business before making the switch
to solar hot water. Dave is proud to represent and promote the EcoSmart brand name as he believes that not only are the hot water systems environmentally friendly, but are quality and most importantly Australian owned. “I jumped at the chance to start up an EcoSmart Hot Water business throughout the Newcastle, Hunter and Central Coast regions of NSW. EcoSmart place great emphasis on offering a friendly service and a comprehensive range of efficient hot water systems. The solar hot water industry is a rapidly growing market and to be part of this together with EcoSmart is a very exciting opportunity for EcoSmart Hunter and Coast,” Dave said. The hard work from Dave and his team at EcoSmart Hunter and Coast has not gone unnoticed. Having achieved consistent results over the past few years, the business has been named High Achievers at the EcoSmart Dealer of the Year awards for the past three years. Con Jamos from EcoSmart Sydney said the EcoSmart dealership has worked for them because they are selling an Australian made product of high quality that they strongly believe in.
“It is a product that all Australians will one day need to have in their homes to help save our environment and will benefit all households” he said. “Our determination and innovation has helped us compete and grow against competitors who have been in the business for over twenty years. With the ongoing support from head office, strong marketing campaigns and strategies, I aim to be the largest solar hot water specialist in the Sydney metro,” Mr Jamos concluded. Water heating is one of the most energy intensive activities in the home and is a large contributor to the world’s greenhouse gas emissions. Investing in a solar hot water heater is a cost effective and realistic way to help homeowners reduce their immediate energy bills, reduce greenhouse gas emissions and future proof themselves against further utility price rises. EcoSmart Hot Water is Australian owned and manufactured and its dealer network covers most regions throughout Australia. EcoSmart provides ongoing support with marketing, lead generation, national and state based conferences and extensive training for all sectors of the business. EcoSmart Hot Water manufactures a comprehensive range of environmental hot water systems for the home, and is a part of the GWA International Ltd group of companies. GWA is committed to providing environmentally friendly solutions to Australian homes with their famous family of brands including household names like Caroma, Dorf, and Sebel. v For further enquiries on how to become an EcoSmart dealer, please call Ben Andrews on 0409 538 099 or email on Ben.Andrews@ecosmart.com.au.
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Join EcoSmart and
Brighten your Future Solar hot water, one of Australia’s fastest growing industries No need to be a plumber or have a trade background Fully Australian owned and operated company No marketing fees, royalities or large start-up capital On-going support with marketing, lead generation, conferences and extensive training
For more information on EcoSmart Dealerships, call BEN ANDREWS - 03 9845 0241 ALLEN DE SOZA - 02 8748 9130
ecosmart.com.au
FRANCHISE COUNCIL OF AUSTRALIA
2009: A truly
remarkable year in franchising I
n 2033, as we look back on the first 50 years of franchising in Australia (at least in terms of the lifespan of the Franchise Council of Australia), 2009 will surely loom as a landmark year. Consider this: In 2008 we had what former FCA chairman John O’Brien described as the ‘perfect storm’ in franchising. Few, if any, questioned John’s assessment. In 2008 we had had no fewer than five Government inquiries into franchising; the threat of State-based legislation; the biggest court case in franchising history (the Ketchell case) and arguably the most significant commercial dispute in the sector’s history. The year ended with a cacophony in global financial and equities markets as the biggest crisis since the Great Depression came crashing into board rooms and people’s homes around the globe. And we still had unfinished business on the legislative front as we anticipated the Government’s response to the last of the five Government inquiries - the Federal Parliamentary inquiry headed by Queensland Government backbencher Bernie Ripoll. With all that going on, what were we expecting in 2009? Many were tipping the worst year ever. Most forecast a global recession and some very tough times for the Australian economy, including the franchising sector. Most tipped either very low growth or contraction of say five to 10%.
recorded growth of about 10-11% in the past year, according to figures on the sector’s No.1 measure of activity, the website franchisebusiness.com.au. Given many commentators were predicting increased failure rates, rationalisation and an overall contraction of five or maybe 10% during 2009, the actual result represents an outcome 15-20% better than expected. Revenues are up and profitability is intact. Most established systems have reported improved performance year on year. Dwell on that for a second. Improved performance year on year. At the mid-point of last year we were in a boom, which many (particularly in the resources sector) said would continue for many years to come. A year later we are coming out of the worst financial crisis since the Depression. What is the explanation? My view is that the expected downturn has brought out the best in franchising. People have done their utmost to cut costs and enhance product and service offerings to enhance attractiveness to customers. Franchisors have worked harder to ensure the profitability of their franchisees and franchisees have simply worked harder – and seen the positive results.
And were they right? Nothing doing. Like a brave 30 footer in the Sydney-Hobart yacht race, franchising not only rode out the storm, but found the wind when other boats (including the big ones) were becalmed.
To their credit, some in small business earlier this year were refusing to accept the recession fait accompli. They were right. With the help of the biggest Government stimulus package in history, recession did not occur. In fact we did not even have a single quarter of negative growth in the Australian economy. But there were definitely parts of the economy and some regional areas which were hurting a lot more than others. Franchising was similarly affected, but it fared far better overall.
Franchising has defied the pundits and
There have been some bad experiences, such
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Steve Wright, Executive Director, FCA
as the collapses of Kleins and Kleenmaid. Midas went through a brief administration and is now back in the black, with franchisees experiencing no break in trading or detriment in terms of their operating agreement under a new owner.
So what of 2010? As I write this column (late 2009), some jitters are emerging that the anticipated recovery in 2010 may not be smooth. No-one can be sure exactly what will transpire, but there is certainly strong optimism among franchisors. The Minister for Small Business, Dr Craig Emerson, summed it up. Last year he gave the sector an 8.5 score (out of 10). This year his message to our national conference, NFC09, in Perth, was that franchising was “...going from strength to strength, increasing its numbers despite the downturn..” A recent study by PricewaterhouseCoopers, with the co-operation of the FCA, went further. It had some remarkable findings. PwC found most franchisors were expecting a big year in 2010 – tipping growth of between 15% and 20%. And what were the expected speed bumps? PwC found the biggest anticipated obstacles to this potential growth were lack of quality franchisees and the difficulty of sourcing the credit needed to get new franchisees up and running. Not knee-jerk legislation or heavy-handed regulation. Not increased taxes or the new workplace laws. Finding and funding franchisees were the anticipated biggest problem areas. These findings indicate a few important things. They show:
- Confidence in the recovery of the Australian economy - Confidence that franchising will continue to get a disproportionately big share of economic growth - Belief that the strong economy will mean the unemployment jump which accompanied past economic downturns may not eventuate this time (and therefore there may not be an increase in former PAYE income earners looking for alternatives in small business, such as franchising).
So what does all this mean in terms of the FCA agenda for 2010 and beyond? It means there is a big opportunity in lifting franchising awareness levels in the community. Getting the franchising opportunity to more people. It also means the ‘Eyes Wide Open’ work the FCA has been doing in 2009 has a more important role in 2010. The ‘Eyes Wide Open’ seminars conducted around the country in 2009 were about ensuring that potential franchisees come to the sector better prepared and with a greater understanding of what lies ahead for them.
It means the FCA must continue its focus on lifting standards and ensuring that appropriate education opportunities are available for the ongoing commercial and professional development of all in the sector – franchisors, franchisees and suppliers, as well as their employees. And that the education umbrella needs to cover all phases of personal and business development, from ‘pre-entry’ to exit from the sector. It is a big task, but an important one – and one which will reap great rewards for the sector and the people within it. v
Franchise Convention
provides franchisees with the inspiration and knowledge to succeed!
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he FCA recently held its annual franchise convention in Perth, WA. The event was run over three days with sessions on Day 3 specifically tailored to franchisees. With a turnout of more than 100 franchisees from all over Australia (and more than 520 delegates in total) – NFC 09 tailored sessions specifically for franchisee needs, as well as appealing to others in the small business community. I have highlighted some of the presentations that I felt were ‘stand outs’ in their relevance and insight. We had a really good session on “challenging the norms in franchising” led by Rod Wakefield (CEO, The Coffee Club) with a major presentation from Roger Gillespie (CEO Bakers Delight) and contributions from – Sophie Valkan (CEO, Clark Rubber), Diana Williams (Founder, Fernwood), Steve Hansen (Managing Director, CHOOKS Fresh & Tasty) and Jarred Montague (Franchise Manager, Angus & Robertson). With participation from so many of the big guns in Australian franchising there were some important issues thrown up in the session which are going to be front and centre for the sector in 2010 and beyond. These included: financing and structuring growth, multi-unit franchising, the role of master franchisees, how systems manage back-of-house operations and support their franchisee network. Another memorable session was a non-
franchising story by Perth businessman Paul Tonich. His was a very unusual and unforgettable story of triumph over adversity, of having to find a way around what looked like an insurmountable obstacle and turning it into a competitive advantage. Paul was an undercover policeman – responsible for putting a number of Perth’s drug dealers (and other serous criminals) behind bars. He was convicted of an offence relating to the way he executed an arrest and did several months in prison as a result. When he emerged he wanted a job where there were no limits, where he was his own boss and a job which got him outdoors! He chose real estate. But it wasn’t going to be easy. The problem was, as an ex-criminal, he wasn’t able to get a real estate licence. Instead of being deterred, Paul got a team to work for him and played on his ‘notoriety’. The story of how he got around that obstacle to become one of the state’s top selling agents and turn what looked like a bad ‘brand’ into one of his strongest selling points was a great example of how absolute perseverance will find a way, no matter how difficult the challenges appear. NFC 09 also provided the venue for the announcement of the national winners in the 2009 MYOB Excellence in Franchising Awards. I would like to offer my congratulations to all winners, in particular the following franchisees who took out top honours in their
George Yammouni, Chairman, FCA
categories on the night – Greg Campbell – Mortgage Choice: Franchisee Community Service Award Darren Andonovski – Mister MINIT: Franchisee of the Year (less than 2 staff) Lou & Silvana Pannunzio – Kwik Kopy Printing: Franchisee of the Year (2 or more staff) Mark Maumill & Jason Love – Banjo’s Bakehouse: Multi-Unit Franchisee of the Year The theme of the Convention was “Change” and leading franchise identity and corporate psychologist Greg Nathan provided one of the best links to this with the quote - “There are 2 types of change. The change you choose and the change that chooses you”. Change is inevitable, so use this message to make sure that you are on the front foot when it comes to moving your business in the right direction. v
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PROFILE: T RIOS
Trios is a ‘People Brand’ Loved and Respected for Great tasting Wraps! The team at Trios HQ has recently taken some time to analyse customers’ responses to their in-store marketing surveys, and the results confirm that Trios is a brand of choice that connects with the ‘now’ generation.
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rios director, Sam Elia says much of the information they have gathered has come from continuous in-store surveys.
‘We strongly believe in our fast casual concept which essentially comes from our customers. They have told us what they want in our stores through the continuing in-store surveys we have been doing”. Sam said the survey results reveal people want a smart café-style environment with a casual feel. “Our customers have told us they want special places to meet, engage and relax. They want high quality food in a nice environment with fast service,” he said. The Trios directors have taken this on board and will be incorporating new design elements into new stores. “In 2010 people will see the results of the bonding we have with our customers. We will be taking the design they have asked for to stand alone stores in major shopping strips across the country. Examples are Lygon Street in Carlton and Bondi in Sydney. Sam is currently looking for sites in those areas and beyond -and is also looking for the right franchisees for them. He says these people need to ‘fit’ the stores “They should be passionate about the food and their store, they need to be really committed people with smart business
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acumen; they need to be self-driven, they need to be aspiring and they need to be up-front and confident. They need to live the brand – Trios!”. “These stores will obviously be focusing on Gen X and Gen Y-these are the majority of people who have been talking to us about what they want in our stores so franchisees going into the stores should be familiar with what those specific markets are like.
The team members at Trios pride themselves on not only on securing the right types of people who are passionate about their brand but also about imparting their wealth or knowledge and experience to set up franchisees in their own business.
Sam believes people from this demographic require a ‘special bond’ with store owners.
‘We have an excellent product to sell with our fast casual concept. It is a family-secret recipe, taste-good, stylish, healthy fresh and fast flatbread wrap. We are taking it to new sorts of sales areas and we are very, very sure it will ‘connect’ with new buyers,” Sam said. v
“We expect new franchisees to understand that and our training for the new stores will cover all of these issues in-depth.” he explained.
If you think you could be a great fit with Trios, visit www.trios.com.au or contact: Tony Maddock 1300 372 624 or 0400 017 882
PROFILE: UNIT ED PE T ROLEUM
Fuel franchise offers much more than just petrol. United is seeking franchisees to help position itself as the best franchisor in the industry.
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vi Silver and Eddie Hirsch, founders and directors of United Petroleum, have achieved one of the most dynamic and successful partnerships in the petroleum industry. Their first venture was in 1981when they began operating service stations in Victoria under the Astron banner. The Astron network expanded steadily, and by 1990 there were 23 new sites throughout Victoria. They later established a chain of service stations and convenience stores under the distinctive United Petroleum brand. United Petroleum is now Australia’s largest and most successful independent petrol retailer, with more than 230 branded service stations and a further 300 sites that purchase fuel from United.
• Accounting and legal • Training • Audit and compliance Innovative, environmentally-friendly petroleum products United has always been known for its very competitive petrol pricing. In 2005 United added another weapon to their competitive armoury, with the introduction of fuels containing ethanol. Ethanol-enhanced fuels are high octane, give better vehicle performance and cost around four cents less per litre than traditional petrol.
The company’s key goal is now to expand its network and position itself as the best franchisor in the industry.
As the only petrol retailer in Australia to offer ethanol petroleum products at all sites, United Petroleum’s franchisees have a big market advantage. Users of petroleum products containing ethanol pay less, and get the benefits of a cleaner burning fuel that’s better for their cars and the environment.
A turnkey business solution
Training and field support
United’s franchisees are backed by a solid company that has ensured success by strategic expansion in these related areas:
United want their franchisees to hit the ground running as well-trained, competent operators who can start to build their business from day one.
• Petrol retailing • Convenience store retailing • Development of branded United products • Wholesaling of petroleum products and LPG
• Carwash As an independent fuel company, United obtains its petrol from reputable and trusted suppliers. The company’s structure provides very solid support for franchisees, with expertise in:
• Fuel retailing • Consumer goods retailing • Property management/acquisition • Merchandising • Franchise management • Repairs and maintenance 58
Every franchisee has two weeks of intensive, onsite training in United’s purpose-built training centre. Its part of a retail service station, so practical skills can be learned ‘on the job’, backed up by theory and classroom sessions. Franchisees then have two weeks training at their own site to ensure they’re confident about all aspects of their business. An experienced field support team is on hand to support and advise franchisees as they build their business and a comprehensive Operations Manual is provided to act as a daily guide and resource.
Our financial partnership Franchise agreements are for 5x5x5 years, and can be renegotiated for a further term. Successful franchisees can buy multiple sites, because United are keen to build long term
relationships with their best people. Franchisees pay a franchise fee and goodwill for existing sites and buy their initial stock, but there are no costs for fuel, equipment or shop fit-out. A cents per litre commission is paid on the volume of petrol franchisees sell. So while petrol discounting can drive more customers to your service station, you have absolute certainty about the income from every litre you sell. Franchisees pay a royalty on the shop turnover, which is set at a fixed percentage. This means that as you grow the business, you grow your income and goodwill. Franchisees in United pay no marketing levy.
Yes, I want to be part of United’s success If you’re inspired by United Petroleum’s achievements and you feel excited about becoming part of a best-selling success story, you may be an ideal franchisee. United are looking for people who have:
• Ambition to become the owner-operator of their own franchise.
• Good staff development/ leadership skills • Sound management/ administrative skills. • The commitment to learn and follow United’s proven retail and management systems.
• A strong belief in superior customer service.
• A desire to play an active role in their local community.
• The enthusiasm and energy to work hard. If you believe you have these qualities United would love to hear from you. United is proudly a member of the Franchise Council of Australia. v For further information please contact Jodie Kliska, National Franchise Manager, on 03 94131652 or jodie.kliska@unitedpetroleum.com.au
The future of fuel in Australia
CONVENIENCE RETAIL AND PETROL FRANCHISES
UP TO 70% VENDOR FINANCE AVAILABLE*
GROW YOUR RETAIL FUTURE WITH UNITED A proudly Australian-owned company, United Petroleum is the largest independent service station operator with over 230 retail outlets around Australia and growing. Our team identifies high traffic sites and we design and construct state-of-the-art facilities to ensure a significant contribution to a strong bottom line. • Secure 15 year tenure • A turnkey business solution • Training & business advisory support
• Established service station outlets • Ongoing product innovations • Merchandising & promotional support
*Subject to applicant approval
Fuel that helps you grow. United Invest in your future by investing in the future of fuel in Australia. Contact United Franchise on (03) 9413 1400 Or visit www.unitedpetroleum.com.au
FR ANCHISEE IN AC T ION: Shingle inn
Friends join the Shingle Inn family
Long-time ‘besties’, Nicki Nesbitt and April Carnie say they feel more like family than friends, so they’re thrilled their family circle has just grown a whole lot wider since being welcomed to the Shingle Inn fold.
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hen Nicki and April became friends as young women working together at the tax office in Wellington, New Zealand, they never imagined that 25 years later they would be opening up a Shingle Inn franchise Cafe in Mt Ommaney, Brisbane. Business Franchise Magazine caught up with Nicki and April on the eve of the opening of their brand new café. The pair, with the help of their husbands and family, were busy adding the final touches to
their store, finalising staffing, checking stock, and ensuring everything was in place for the big first day opening.
two years ago at the prompting of their friends April and Tony, who had ‘crossed the ditch’ five years earlier.
“I must admit I’ve got the last minute panics,” laughs Nicki. “However, Shingle Inn have been so supportive and the training has been so comprehensive, and they have a lot of faith in us, so I’m sure we’ll be fine,” she said.
“A few months ago, I was beginning to think ‘what next?’. I was well settled in Brisbane, I had been busy renovating and working on the house and was looking for my next challenge,” Nicki said.
Nicki, who has no previous business or hospitality experience, and her husband Wiesiek moved to Brisbane from Wellington
“One day a flyer was dropped in the letterbox from Shingle Inn about looking for franchisees in the area – there was a blank box with a caption ‘could this be you?’ – it intrigued me, I read on and thought, maybe this could be me!”. “I then contacted April, who I knew I could work with, and she also has business and hospitality experience. After looking up the website to find out more information, we then visited three separate Shingle Inn cafes to see for ourselves. We just loved the upmarket, beautiful and elegant decor and the service was fantastic and the food and drinks were really lovely,” Nicki said. April and her husband Tony, who have 10 children between them, says the deciding factor to proceed with applying to become franchisees was the importance placed on ‘family values’ at Shingle Inn. “Nicki and I are very close, like family,” said April. “And one of the main reasons we chose Shingle Inn is because they operate like a family unit and that’s the way we work also,” she said. “We know we have some challenges ahead of us but we see this business as a long term commitment. We hope that eventually our husbands, who have been brilliant and supportive so far, will eventually join us full time in the business as well,” April said.
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“We have pinnies for them – if they step inside the store – they have to put on the aprons and start working! They’ve been totally supportive I’m not sure who’s more excited, them or us,” Nicki added. April and Tony’s 21 year-old son Ash, who has restaurant and cooking experience, will be taking over the kitchen responsibilities, and employment opportunities have been provided to 17 new team members, ranging from professional baristas, to mums working school hours, and students seeking holiday work, in a variety of full-time and part time positions. Nicki and April spent six weeks completing Shingle Inn’s training and induction program including in-store training at the Macarthur Central store in the city plus time at the Shingle Inn Franchising National Office. “At head office we learnt all the paperwork, MYOB, products, HR, staffing - it’s been pretty full on, but we were thrilled when Director, Andrew Bellchambers passed us with flying colours in our in-store assessment,” said Nicki. “We know when we first take over we’ll probably be going at 100 miles an hour. But the reason why we wanted to go into this together is once we’re settled in, and have all the processes in place, the plan is we’ll be able to divvie up the hours and days so we each get our work/life balance,” April said. “Now I just can’t wait to get in,” Nicki added.
About Shingle Inn Family values, iconic brand, luxurious comfort, unique products. These are some of the feelgood ingredients that have helped create the Shingle Inn success story over nearly 75 years. Shingle Inn is a much-loved Brisbane café/
bakery/restaurant that has been serving up delicious treats to three generations of Queenslanders. Second generation Director Andrew Bellchambers says part of Shingle Inn’s appeal is entrenched in the tradition of celebrating special occasions with family and friends,” “It makes cultivating a family culture an important part of our business, not only amongst our customers but also within the franchise network.” says Mr Bellchambers. Like all long-standing businesses, Shingle Inn has weathered storms of uncertainty, of changes of owners, of economic peaks and troughs. After nearly 35 years under the guidance of the Bellchambers family, and more specifically in this new millennium,
Shingle Inn has expanded its stable of company-owned stores in South East Queensland, and in late 2009, sees the launch of their franchise program. “We’re searching for a very specific franchisee profile,” says Franchise Development Manager Patrick Mulcahy. “It’s especially important to us that our franchisees embrace a deep understanding of the history of the business that has enabled the company to create a niche market by simultaneously embracing tradition while keeping abreast of current trends.” Patrick says Shingle Inn provides a valuable support team for helping new franchisees from the minute they join the network and believes that it is this reputation that
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FR ANCHISEE IN AC T ION: Shingle inn
is currently driving the large volume of enquiries being received for Shingle Inn franchises. Shingle Inn offers six weeks training to new franchisees covering all core business competencies such as marketing, operations, IT and human resources as well as on-thejob, in-store training to help establish good business practices. To ensure the wellestablished systems are maintained each café is assigned a highly experienced Area Manager who will regularly visit the store to provide feedback and support. Andrew Bellchambers says Shingle Inn prides itself on being unsurpassed in today’s café culture. “Product supply from our own central bakery enables us to quickly and easily implement new products and ensures we’re able to offer a product range that is unique and won’t be found in every competing café.” “In the current economic climate we’re particularly focussed on producing superior quality, innovative products that give us a reason to communicate with customers and an impetus for them to buy,” says Mr Bellchambers. “Our research and development team is
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focussed on constant innovation and utilising the market intelligence we gather through product sales and international research to provide the foundation for developing new products. This leads to either ongoing sales in the case of products added to our core offering or a spike for promotional sales products.” Indeed, there’s little doubt that Shingle Inn’s bakery products and unique blend of delicious coffee entice a large percentage of customers into stores but often it’s the company’s focus on creating the ambience
of a by-gone era with opulent lamps, high back chairs and plush booths coupled with a commitment to exceeding customers expectations that keeps customers coming back. Shingle Inn will also launch three further Franchise stores at Robina, Garden City and Caloundra on the Sunshine Coast, in December 2009. v For more information about Shingle Inn Cafés visit www.shingleinn.com or contact Patrick Mulcahy on 0431 649 450.
Spotlight on Automotive Franchises
kINGS OF THE ROAD Automotive businesses are revving up the franchise industry
With 14 million motor vehicles on our roads, and that number growing every day, the automotive industry may hold the key to running a successful franchise business.
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ars, vans, motorbikes, trucks. You fix, tune, service, spray, tint and clean them. You need to regularly replace or repair tyres, brakes, batteries, radiators, hoses and mufflers. As all vehicle owners know, your preferred mode of transport is a never ending source of expense – but this is all good news for those interested in becoming a franchisee in the automotive industry. Consequently, with a massive swing towards mobile-based franchise businesses leading to an increased amount of vans on the road, the franchise industry in general is, in effect, self-generating its own automotive business opportunities. The Federal Chamber of Automotive Industries (FCAI) reports the automotive industry is of strategic importance to the Australian economy. In total, the FCAI estimates that the industry (including retail, service and repair) produces an annual turnover in excess of $50 billion and generates employment
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for more than 400,000 people.
candidate to become their next franchisee.
The retail, service and repair sector includes vehicle maintenance, repair of damaged vehicles, supply of aftermarket equipment and vehicle recycling.
A1 Mobile Radiators is unique in that they work with both retail and trade customers. Their full on-site mobile repair workshops offer a convenient service which saves customers time and money. A1 is about to go ‘national’ and is seeking interested master franchisees, interested in obtaining the rights to starting up this exciting business in their State. If you’re handy with cars and think this might be you, talk to A1 about a franchise in your area. You may already have a mechanical business and you want to diversify and offer a mobile service. A1 offer a comprehensive package of training, back-up support and the know-how for you to be successful.
Franchises within the automotive industry include manufacturers and specialists of tyres, wheels, batteries and mufflers; car servicing and repairs; car cleaning and detailing; protective products and services; car accessories; and aftermarket services and retail sales. Following Government directives for the automotive production industry to ‘go green’ by reducing vehicle emissions, many automotive franchises are following suit and looking at ways to reduce fuel, chemical and water consumption in their business practice. Business Franchise magazine has put the following report together on available automotive industry franchise businesses focusing on what their system offers and what type of person would be an ideal
Autobarn franchisees are not required to know a great deal about cars, but they should be passionate about customer service. Successful franchisees have come from diverse backgrounds such as teaching, financial services and the public service, but all have excellent people skills. With around 100 stores around Australia, Autobarn’s focus
is on retail sales, where personally connecting with customers is vital. Franchisees receive classroom and in-store training, as well as ongoing IT and marketing support. Franchise Development Managers are allocated to franchisees in each State, providing coaching and assistance in daily management issues and strategic planning. Interested individuals should be self-motivated and dedicated, with excellent communication skills. Auto Leaders All Car Servicing is an Automotive Servicing Group specializing in high quality workmanship with personalised customer service at a fair price. It’s mantra of “Car Servicing With No Surprises”, applies not only to motorists throughout South East Queensland, but to it’s growing stable of owner operators who as Auto Leaders Franchisees, have the flexibility to control their own performance, yet operate under the guidance and control of the Auto Leaders system. In addition to this, they benefit from being part of a well known and trusted brand, price advantage on parts and lubricants, ongoing training and a wealth of technical, advertising and operational support. Auto Masters is one of the largest and most established automotive servicing and repair franchise groups in Australia, with 30 stores in WA and six in NSW. With immediate franchise opportunities in WA and NSW, Auto Masters is also expanding into other States of Australia. Business and franchise training programs are individually tailored. Existing franchisees include former accountants, spare parts sales managers, agricultural sales managers, service managers and advisors, steel merchants, liquor and restaurant sales managers. Prospective franchisees include individuals with a customer service or sales background, and a desire to own a 5½ day business. Auto-One is an independent, member owned, franchised automotive parts and accessories group that is privately listed
and owned by its members. AUTO ONE operates throughout 70 outlets Australia wide. Supporting those outlets is a National Office, plus distribution centres on the east and west coast. Auto One generally seeks franchisees with some level of experience or expertise within the automotive industry But most importantly they look for people who understand the importance of working as a team, they must have the willingness to learn, and the ability to accept change. Autoshine: An Autoshine business is about helping busy people keep their cars looking pristine, promoting the Autoshine branded products and helping the environment along the way. Autoshine’s exclusive waterless technology formula gives a more thorough clean than a bucket and hose wash, and offers environmental advantages by using less than 10% of the water used when washing a car the conventional way. Autoshine offers a dual approach to earning income; car detailing and distribution of Autoshine products. Franchisees can choose either source of income, or both. An Autoshine franchise offers an exclusive right to distribute premium car care products within the territory. The territory is designed to support more than one mobile detailing unit. “The idea is to own a business, not just buy yourself a job,” stated Damien Kennedy, Autoshine’s National Franchising Manager “So we regularly discuss the growth options of an individual franchisee’s area.” he continued. Battery World is a Queensland based national franchise business, experienced in meeting the needs and demands of Australia’s ever-growing replacement battery market. In just nine years, Battery World has grown to be one of the largest and most comprehensive retail battery chains. Owning a Battery World franchise includes an exclusive territory, store planning and fit-out design, four week intensive training
program, national priority telephone number, advertising, marketing, operational and promotions support, and much more. Bridgestone Select has the backing of Bridgestone Corporation, one of the world’s leading tyre manufacturers. With 35 stores around Australia displaying their innovative retail format, Bridgestone Select was first launched in late 2006, eliminating the traditional barriers normally associated with tyre retailing. Bridgestone offers a complete package for Select franchisees, including site selection, store conversion, fit-out, training, advertising, marketing and promotions. Each franchisee is assigned to a Franchise Support Executive, who continually monitors and helps develop their business. Car Care Australia is a mobile car cleaning and detailing business, comprising over 100 franchise owners who enjoy low overheads, mobility and flexible working hours. Operating from fully equipped vans, franchisees service not only cars, but trucks, motorcycles, boats and caravans. Customer bookings can be either made direct with the local franchisee or through the State Booking Office. Car Care provides training in all aspects of successful business management, as well as ongoing back-up support. Allowing franchisees the freedom to control their own businesses, Car Care is always there to help. Dent Masters have been specialising in paintless dent removal and hail damage repairs since 1993. Servicing Australia and New Zealand, current clients include large insurance companies as well as prominent motor vehicle companies. A Dent Masters business system includes an exclusive territory, plant and equipment, training and support. Dent Masters is actively looking for people to complement its network of franchises. Interested individuals should have an interest in cars, an eye for detail and a ‘can do’ attitude.
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Dri Wash 'n Guard is a waterless car wash product that cleans, polishes, seals, and UV protects a dirty car without water. Providing products since 1990, Dri Wash has spread to over 52 countries. Now using these products, the opportunity is available for motivated individuals in Australia and New Zealand to take advantage of the Dri Wash “n Guard Detailing Opportunity. Dri Wash are interested in hearing from people who want to be their own boss, work their own hours and take control of their lives and financial future. A total investment of $7,000 buys an elite mobile detailing and retailing service, which is a complete turn key operation including equipment, product and promotional/marketing material. ecowash mobile, founded in Australia in 2004, has quickly established itself as the global leader in mobile car washing franchise with operations in over 15 countries including all states of Australia, the Middle East, Europe, Central America and the USA. ecowash mobile is now re-branding as Nanotek as part of a futuristic platform to focus on their exclusive liquid polymer nano-technology – this technology is superior to traditional car washing methods, not only providing a better result but also longer lasting protection. Building on the global success of ecowash mobile, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. Fibrenew is a low cost, very successful, home-based mobile service franchise, specialising in the restoration of leather and plastics. Fibrenew services five major markets: automotive; aviation; commercial; marine and residential furniture. Franchisees enjoy a flexible lifestyle and work schedule, low overheads, an exclusive product line, as well as comprehensive training and ongoing technical support. Founded in
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1985 in Calgary, Canada, Fibrenew has steadily expanded into nine other countries, including New Zealand and more recently Australia. A Fibrenew franchise can be a very profitable business, whether an individual wishes to be a franchisee with a single operation or multiple vehicles. Goodyear Autocare is a one-stop shop for tyres and automotive services. The global brand Goodyear has 100 years of industry experience and there are now over 100 Goodyear Autocare stores across Australia. Franchisees enjoy exclusive products, their own territory, 3% capped royalty fees, a generous rebate system, ongoing training and support, premises upgrade and proven business systems. Suitable franchisees can either be motivated individuals looking for a new challenge or existing tyre or servicing businesses seeking to increase their market positioning. Goodyear Autocare offers an established business model, brand awareness, group buying power and impressive marketing resources. Hose Doctor. According to Enzed Marketing Specialist, Ryan Mandelson, a Hose Doctor Franchise provides financial independence and flexibility, and anyone, who is mechanically minded or is motivated and has a willingness to learn, can do it. “When new Hose Doctors join Enzed they are joining a franchise system with low start up cost and no inventory cost. New Hose Doctors receive a subsidy on vehicle signage, free uniforms, business cards and 2 weeks TAFE Certified training at Parker Hannifin’s manufacturing facility with accommodation and airfares included,” he said. “Plus with Enzed you get full mentoring and support from other Enzeders and the Enzed Service Centre owners who’ll guide you in the right direction and help you find your feet. “An Enzed Hose Doctor mobile hose and fitting franchise provides a unique business opportunity with
an internationally proven franchise system that’s been operating in Australia since 1981, and backed by Parker Hannifin - the world’s leading diversified manufacturer of motion and control technologies, with annual sales exceeding $12 billion, employing 62,000 people in 48 countries,” Ryan said. Enzed currently have a limited number of Enzed Hose Doctor franchises available in various areas around Australia, Hosemasters specialise in providing mobile on-site services and maintenance of all areas of hydraulic, pneumatic, and industrial hose applications. Offering country, regional and local franchises, there are three levels of entry available. Operators should be mechanically minded, but do not require to have had any formal mechanics training. However, franchisees should enjoy meeting new people and learning new skills. Minimising the need for franchisees to undertake paperwork, a professional office team provides day-to-day administration assistance, including accounts, marketing and IT. Jax Quickfit Tyres entered 2009 off the back of its third straight year of double-digit growth, JAXQuickfit Tyres is now an A$100 million business, with a geographic spread of stores across the eastern seaboard reaching 80 percent of the population. Monthly, they serve more than 42,000 tyre, wheel, brake and suspension customers! Its franchisees are reaping the rewards of solid returns on investment as a result of a visionary two-year investment program as part of its 'research, refresh, revitalize and relaunch' strategy. "Our business model was developed for lean times, so our current success is certainly heartening. And we see great opportunities ahead, not only to continue our organic growth but also to put a little fertilizer on it and spread wider," dynamic CEO Jeff Board says. "I think our brand and our business are well placed to expand."
Jim’s Car Cleaning is a unique mobile car cleaning system that is compliant with all the relevant council water obligations. Jim’s Car Cleaning is typical of new millennium businesses seizing opportunities and turning what some may seem as a negative into a profitable positive. “With the current water restrictions, you can’t wash your cars at home, and many people simply don’t have the time to take their car to a car wash so the advantage of calling us is we will come to you, to your home or office, and provide an effective service, says Jim’s Car Cleaning, CEO, Ali Olmez. Jim’s Car Cleaning has designed and developed an Australian manufactured water containment mat, which will be part of all Jim’s Car Cleaning systems. “This water containment mat will ensure our 5 star water usage range and eliminate heavy penalties for water over-usage,” Ali said. Magic Car Wash is the leading car wash franchise in Australia. All stores have achieved the 5 star water efficiency rating and use 100 per cent recycled water and biodegradable products. The business has grown from 3 stores to 30 stores in the last 3 and a half years, with a further 10 new stores locked in for next year. The philosophy is based around the principle that the franchisee that runs the store has been given the privilege to 'own a piece of Magic' because they love cleaning cars. This principle has been maintained from the group’s initial store in Collingwood, Melbourne and was thereby rolled out to all other stores. Midas Australia has over 30 years of experience in supplying mufflers and legendary expertise. Providing full automotive servicing since 2000, there are currently more than 90 centres across Australia. In addition, Midas launched its LGP service lines and fleet service offering this year, to selected sites around Australia. Built on principles of trust, high quality, specialist
and friendly service, Midas Australia is looking for like-minded franchisees. The business would particularly suit individuals who enjoy finding the most appropriate solutions to customers’ problems. Midas offers franchisees a strong brand, proven business systems and an input in the direction of the network. Mini-Tankers is Australia's leading on-site refuelling specialist, providing tailored fuel management solutions. It operates in partnership with major participants within the transport, construction, earth moving, marine, mining, and civil contracting industries. This growing company is seeking qualified candidates to expand its franchise network in both existing and new markets. Franchisees benefit from a national operation that supplies sales and marketing, technical support, customer service and after hours back up. Support services for franchisees include technical training and advice, operations and compliance manuals, active marketing, research and development, and regular communications. Natrad is the only national network of Engine Temperature Specialists in Australia. It has 103 stores nationwide that offer a three year Australia wide warranty on all new radiators and assemblies. From a cooling system check, to a full radiator replacement, Natrad have the skills to give the best service at the best price. An effective Natrad franchisee supports the values of a professional system and brand. Potential candidates should be qualified, capable of running a profitable business and expanding on a loyal customer base. Sales expertise and comprehension of the Natrad Australia service concept is desirable. Novus Australia has operated a successful franchise system since 1984 and has the largest network of dedicated windscreen repairers throughout Australia. Novus Windscreen Repairs began operations in the USA in 1972 and has grown to more
than 1,000 outlets in over 50 countries. In Australia alone, Novus has around 100 outlets and is still growing. Training is provided in all areas, such as customer service, sales, and autoglass repair and replacement. Conferences and seminars bring franchisees together to share ideas and methods, to enable them to continually improve business practices. Novus offers reasonable entry and set-up costs, and are searching for suitable franchisees in QLD, NSW, VIC and SA. Ozzy Tyres Australia invites passionate and visionary individuals to join them for the ride of their lives! Ozzy Tyres are importers, wholesalers and retailers of high performance car wheels and tyres, and other aftermarket car products. Ozzy Tyres are innovators, constantly striving to set the style for the classiest, funkiest and most radical wheels in Australia. In the family business for over 13 years, Ozzy Tyres are expanding across Australia through franchising. From a set-up and operational point of view, franchise owners are given exclusive territories to work within. Franchisees benefit from Ozzy Tyres’ support, including a strong marketing focus, powerful brand presence and the latest styles in automotive fashion. Quick N Easy Car Wash – Clean & Green is the most environmentally-friendly car washing system available. It has the capacity to recycle all storm water, allowing the car wash to operate up to 30 days without rain. Quick N Easy has added three Clean & Green car washes to its 30+ intelligent and economical car washes throughout Australia. Securing a recent master franchise arrangement with the US, there are still many Clean & Green opportunities throughout Australia. Suitable franchisees are entrepreneurial individuals or groups with financial means and vision, who recognise a high growth business opportunity.
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Snap-on Tools home based franchisees retail the world’s best tools and diagnostic equipment from brilliantly kitted, airconditioned mobile showrooms. There are around 5,000 mobile vans worldwide and a range of over 19,000 different products. Potential franchisees need not be familiar with tools, but individuals should enjoy sales and meeting people; good customer service skills are imperative. Snap-on representatives visit customers direct at their places of business. Territory research, training and support is provided. Well established in QLD, WA and SA, Snap-on is aggressively looking for franchisees to take advantage of VIC and NSW territories, as well as New Zealand opportunities. The Touch Up Guys is a mobile franchise that provides cost effective and time saving alternatives to traditional methods of automotive paint, bumper and plastic repairs. Operating for 17 years, it boasts over 140 vans across Australia and New Zealand. 90% of existing franchisees had no prior experience. Franchisees come from varied backgrounds including former teachers, butchers, bank managers, sales executives, mechanics, spray painters and panel beaters. Franchisees are hard working, business savvy individuals with excellent customer service skills, and a willingness to learn and grow a business. Thrifty Australia hires vehicles to customers in every state, territory, major town and major airport in Australia and operates at over 210 locations nationally. Thrifty is not about cheap or budget car hire, but rather about seeking to provide customers with quality and value. Thrifty seeks franchisees who demonstrate values that support its vision. These values include flexibility, passion, competitiveness, dynamism, trust and loyalty. Thrifty believes that the franchise model, through local ownership and management, provides the focus on local communities and businesses
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to form the relationships critical for success. Tint-a-Car specialise in window tinting for cars with products that can offer benefits such as heat rejection, UV protection, glare reduction and privacy. They also tint homes and commercial buildings. As the largest retail automotive aftermarket provider in Australia, their 100 stores also offer a range of extras including electronics and car care products. Combined with quality customer service, superior workmanship, exclusive products and a sophisticated marketing philosophy, Tint-a-Car presents a lucrative franchise opportunity. Franchise owners and operators should be technologically skilled, possess entrepreneurial abilities, and have strong communication and leadership skills. The Tyre Factory is a national company offering discounted automotive products and services. An extensive range of tyres, wheels and batteries is on offer, as is a complete range of vehicle servicing and repairs. Suitable franchisees include existing tyre businesses, as well as individuals interested in and/or experienced within the automotive industry. Trading under different names in four States around Australia, there are now 31 franchises and eight companyowned outlets. Prospective franchisees should have a strong customer service awareness, with a drive to grow a business and the brand. Both State and regional franchise opportunities are available. UltraTune is a trusted name, with over 28 years of involvement in the car servicing and tuning business. There are more than 200 established centres across Australia. Clearly recognised as an industry leader and innovator, UltraTune uses its bulk buying power to ensure the best prices on equipment, parts and lubricants for a network of franchisees, to ensure a competitive advantage. Prospective franchisees should have a basic understanding of automotive
servicing and some business management skills, combined with an enthusiastic attitude towards customer service and a real drive to succeed. Assisting with site selection and leasing, workshop layout and equipment purchases, Ultratune continues to support franchisees far beyond set-up. United Petroleum is now Australia’s largest and most successful independent petrol retailer, with more than 230 branded service stations and a further 300 sites that purchase fuel from United. The company’s key goal is now to expand its network and position itself as the best franchisor in the industry. United are looking for people who have: ambition; leadership skills; sound management skills; the commitment to learn and follow United’s proven retail and management systems; customer service focus; community minded; and the enthusiasm and energy to work hard. If you believe you have these qualities United would love to hear from you. What Scratch? Automotive scratch repair franchise What Scratch? is unique in that it sells franchises with existing car yard customers already in place. The new, innovative mobile franchise allows franchisees to buy a business that is fully turnkey; earning them an income even whilst training because they are already working on their customers’ cars. What Scratch? own the exclusive Australian rights to a new superior technology called Sprayless Scratch Repair (SSR). The patented product is environmentally friendly and can be applied indoors or out and around other people because there is no messy overspray or dangerous fumes like traditional touch up repairs. What Scratch? has new franchises with large territories and car yard customers already in place available in Western Australia, New South Wales and Victoria. v
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ommercial cleaning is a near recession-proof industry and Jani-King Commercial Cleaning is “The King of Clean.” Our franchisees enjoy working independently in a franchise system that is professional, supportive and the market leader. Today, more than 1,200 Jani-King Franchisees across Australia and New Zealand are cleaning-up on their terms and enjoying more free time with family and friends. So, give us a call or send us an email today to cleanup@janking.com.au. With a franchise entry cost of just $13,800 ex GST you’ll be your own boss before you know it.
If your New Year’s resolution was to “be your own boss” while working for “the World’s #1 Commercial Cleaning Franchise” ...we can make it come true! FOR OVER
Ian & Agnes Coventry, Jani-King Franchisees since February 2002
janiking.com.au
Visit our new look website for the latest in franchise information, expert advice from industry leaders and the ALL NEW Franchise Finder
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PROFILE: what scratch?
WhatScratch? customers come with the territory
Automotive scratch repair franchise What Scratch? is unique in that it sells franchises with existing car yard customers already in place.
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he innovative mobile franchise allows franchisees to buy a business that is fully turnkey; earning them an income even whilst training because they are already working on their customers’ cars.
Product What Scratch? owns the exclusive Australian rights to a new superior technology called Sprayless Scratch Repair (SSR). The patented product is environmentally friendly and can be applied indoors or out and around other people because there is no messy overspray or dangerous fumes. SSR is a cost-effective permanent solution that can dramatically increase the value of a car in minutes. Car yard customers recognise the benefits of using SSR over traditional methods of scratch repair. “We have saved thousands of dollars that we would otherwise have had to spend with spray painters. As What Scratch? do on-site repairs our cars are not off the premises for long periods of time,” Daryl Parker from DK Motors Wangara said.
Support A franchisee’s vehicle is fully signed and fitted out with all the product and equipment they require so franchisees begin earning an income from the time they are in training working on their customers’ cars. “What Scratch? has car yard customers in place from the time a territory is purchased. It means our franchisees don’t spend weeks or even months developing their contacts and customer base. We’ve done all of that for them,” Matt Burke, franchise owner said. The franchisor handles all of the accounts so that franchisees don’t have to spend time
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chasing debtors or worrying about cash-flow as they are paid on their invoices directly from the franchisor.
from automotive dealerships there. We have mapped and completed data bases for all territories in NSW and Victoria,” Dale said.
Ongoing telephone or on-site support is available to franchisees if required. The owners and franchisees also meet for quarterly meetings and regular sundowners to swap advice and stories.
Franchisees can earn above average incomes while enjoying a range of lifestyle benefits including flexible hours with no weekend work, holiday relief and being able to expand or sell their business for a profit.
Franchisees pay a low fixed service fee not a percentage of their earnings so they keep all of the reward for the hard work they put in.
Ken Austin, Osborne Park franchise owner, says he is very happy with his decision to join What Scratch?
Training
“Six months since buying the first What Scratch? franchise I have developed a positive relationship with my customers, my income has doubled, I have more time with my family and I get a real buzz out of making an average looking car - look magic,” Ken said.
Franchisees are not required to have any industry experience because they receive four weeks intensive training with the franchise owner or Franchise Development Manager. Franchisor, Dale Burke said training is always on-site at the franchisee’s customers’ yards being introduced to car yard staff and working on their cars from day one. “We are seeking people who are passionate about cars, enjoy physical outdoor work and who understand the importance of providing friendly and reliable service to our customers,” she said.
New Franchise Offerings What Scratch? has new franchises with large territories and car yard customers already in place available in Western Australia, New South Wales and Victoria. What Scratch? are in the process of employing a Franchise Development Manager in New South Wales to start in the new year. “The Hunter Valley region is of particular interest to us due to demand for our services
About What Scratch? What Scratch? was founded in 2002 by Matt Burke, who has more than 27 years experience in the industry. In February 2009 Matt and Dale Burke sold their first franchise in metropolitan Perth and four more have sold since. “Even though we have been running our business for over 7 years we are new to franchising. It is therefore extremely important that each franchisee is successful. We will provide quality support to ensure their expectations are met so that What Scratch? can then continue to grow, adding value to all existing What Scratch? businesses,” Dale said. v For more information please contact: Dale Burke, Franchise Owner, Mobile: 0403 729 381, Email: info@whatscratch.com Website: www.whatscratch.com.au
What Scratch? PERMANENTLY REPAIRS CHIPS AND SCRATCHES ON AUTOMOTIVE PAINT WORK ,ARGE TERRITORIES AVAILABLE IN METROPOLITAN AND COUNTRY AREAS WITH EXISTING CAR YARD CUSTOMERS IN PLACE Franchise lifestyle benefits include: s %ARNING WELL ABOVE AVERAGE INCOME
s "UILDING A BUSINESS TO SELL FOR PROlT
s -ONDAY TO &RIDAY BUSINESS
s &ULL 4RAINING /NGOING 3UPPORT
s "EING YOUR /WN "OSS
s &RANCHISOR THAT HANDLES THE PAPERWORK
Total investment including new car and equipment approximately $70,000 plus GST $7,000 For more information call Dale Burke on 0403 729 381, visit www.whatscratch.com.au or email info @whatscratch.com.au
1300 BUFFED www.whatscratch.com.au
Sales T raining
Increasing
Vaughan Tombs, Director, Vaughan Tombs Sales Training
Your Turnover T
here are a million theories out there about how to increase business. Some people gain knowledge through experience. Experience is the result of trial and error. Through experience I learnt the number one ultimate rule for increasing turnover.
You can’t sell a secret so most of us have to do some form of advertising. This advertising can take many forms these days: print, radio, TV and all the social sites on the internet plus advertising on other people’s websites; getting listed high in the Google search engine and many more. They all have their place and, depending on what you are selling, you need to advertise in some form of media just to get your name out there. Advertising in the media is necessary to build your brand, create awareness for your products and services, and generate some enquiries. However what I’m talking about here is the most prudent, measurable and sure way to actually increase turnover and make money from the enquiries generated through your advertising efforts. The best way to illustrate it is to tell you the true life story of Victor Sutcliffe:
Victor’s story My friend Victor was 62 when he came to work for me. I was very hesitant about hiring him. To start with, computers were definitely not ‘his thing’. He seemed like he didn’t work that hard and didn’t seem to want to. I’m
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ashamed to say it now, however, his age was a concern as well.
we saw 25 people that day. Victor did this every working day including Fridays.
Victor’s story applies whether you are in business to business (B2B) or retail sales. The company I had was in B2B sales, the average dollar value of each item was $19.62 and, apart from my personal sales, the average rep turned over slightly more than $35K per month. Victor came on board and brought with him about $20K worth of sales per month and a promise of ‘I’ll do my best to increase that’.
I sold that company a few years ago and even though he’s 72 now, Victor is still there. I was talking to him recently and asked if he still sees the same amount of people per day. He told me that he’s getting older so he’s slowed down a bit, he only saw 20 people the day before!
To my astonishment, his sales per month steadily and surely increased until they were a record $94K after 10 months. I couldn’t believe it! When he came on board he told me straight out that he likes to finish by 3pm then go home to do his paperwork. He also said that most Fridays he spends at home ringing customers rather than out in the field. I was wondering to myself how someone who gives the appearance of finishing at 3pm and not working Fridays could achieve so much. One afternoon I rang Victor and said that I’d like to go out with him the next day to visit some customers with him. To my amazement he said ‘great, be here at 6.45am tomorrow morning’. 7am the next day we started out; by 10am we’d seen 15 people and got 12 orders. That afternoon, among others, we also saw a couple of new prospective clients that he was told could use our services. He brought them on board over the following few days. All up,
I hope you see what the point is here: The No.1 rule to increasing turnover is to keep in constant, regular contact with as many of your customers as possible. Remember the 10 before 11 rule: Contact at least 10 people before 11am every day! No matter what anyone tells you, increasing turnover is a numbers game. The more qualified people you contact the higher your chances are of selling more of your product or service. I’m not saying to rush each contact so that you can get to the next one; I am saying that your time should be spent either in front of your customers or communicating with them in some other way. ‘Researching’ over the internet is not selling to your customers. There are many ways you can keep in contact with your people. There are some innovations in technology that are good such as e-Zines and texting, however, face to face contact with your customers and potential customers is still the absolute, hands down, best way to increase your turnover.
“To my astonishment, his sales per month steadily and surely increased until they were a record $94K after 10 months. I couldn’t believe it!”
If you think about it, it’s easy to throw a mailout into the bin – it’s referred to as junk mail and destined for file 13. Studies tell us that a good response to this form of advertising in terms of number of mailers sent out to converted customer is up to 0.5%, if it is well written. It’s just as easy to delete an email. There are some scales of economy here that do make this a good option though (you can send an email to a database of 40,000 for free). A 0.5% response rate to this sized database is still 200 new customers.
Face to face It’s almost as easy to say no over the phone. Telemarketing studies have shown that a good response in terms of achieving the goal of the phone call (most often to get appointments) is a 2.5% strike rate. It’s a lot more difficult to say no to someone when they’re looking you in the eye. Depending on the ability of the sales person, you can expect between a 10% and 35% or even 40% conversion rate talking to people face to face if you have pre-qualified them properly. You do have to be repetitive when contacting customers. Studies have proven that it takes on average five customer contacts before they will trust you enough to buy from you. The statistics I mentioned here all take into account multiple contacts through the same medium.
With the company I mentioned above, when I opened a branch in Wellington we desperately needed to increase sales, I tried fax outs, mail outs and ads in the local papers. While all of these forms of advertising got between a 1 and 3% response, by miles the best results were achieved when I was out on the road visiting at least 10 people before 11am face to face and that is how we grew there.
Keep in contact I’m lucky enough to have helped a lot of companies with their sales teams and it has been my experience that the number one reason for underperforming sales people is that they simply are not keeping in contact with their customers. If you are in a retail environment and rely on advertising to bring the people in you’ll have to adjust this rule to suit. After I sold that company I worked in a furniture store; the doors didn’t even open until 10am and no-one seemed to come in until at least 11. Keeping to the 10 before 11 rule seemed totally unachievable until I figured out how to contact 100 people before 10am. This was great and it worked like a charm. I did this by printing off information about a couple of the products we had on special, attaching my card to make it personal and therefore more likely to be read, then walking around the more affluent suburbs and putting the information in letterboxes. This was fantastic because I also
got 35 minutes of mild exercise as well as the potential to generate more sales. I must warn you though, like all sales, this does take persistence. I had to do this for a few weeks before I got any response, however once the “ball was rolling” ….it was rolling! If you are in retail there is no excuse not to do this; if you haven’t got business cards get some made; it’s not expensive compared with the extra sales you’ll generate. If your company doesn’t have brochures, take some photos of your products and put them on an A4 sheet with a blurb about the products. This is what I did and it makes it more personal and therefore more likely to be read. You’ll get customers coming in asking to speak to you personally. This may sound like extra effort is required, of course it is; however success isn’t going to just walk in your door, you have to walk out and grab it. The thing to remember is, if you are not in constant contact with your customers, your opposition may have just joined my Sales Gym™ and you can bet your bottom dollar if that’s the case, they’ll end up being in constant contact with your customers. v Vaughan Tombs is Director of Vaughan Tombs Sales Training. Vaughan has been successfully training businesses and individuals on how to sell and increase their income since 2003. Visit www.vtsalestraining.co.nz or telephone 0011 64 0800 828 4426.
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profile: india at home
India at Home -
Bringing an exotic touch to Australian households… Indian-born Australians and husband and wife team, Rajesh and Vandna Bhatia, saw an opportunity to bring the best of India to Australia in 2006 and have not looked back. “As the love for Indian food and culture grew in Australia we saw the demand for a retail grocery store specialising in Indian food, incense sticks, teas and more,” says Rajesh. “So India At Home was born.” The market wasn’t only growing amongst Australians in general, but Indian migration was on the increase. The growing Indian population in Australia currently sits at around 150,000. The Sri Lankan and Pakistani communities are also just as relevant to the market. “For Indians living in Australia we supply the best of what they miss from home. We stock all the most-loved Indian brands and products. Be it food, cosmetics or even DVDs. The stores really provide a way for Indians to feel more at home here,” Rajesh explains. The first India At Home store was opened in the Melbourne suburb of Dandenong in 2006. Since then four stores have been added to the chain, making India At Home the fastest growing Indian company in Australia.
India At Home stores stock over 6,000 product lines, making them more like a supermarket chain than a series of convenience stores.
replenished by each store manager very quickly and efficiently. Such is the demand for India At Home lines, stock deliveries are made at least twice weekly.
Big Indian brands like Parle, Bikano and Gateway of India are made available conveniently and inexpensively.
The Bhatias have now taken steps to franchise their successful business, largely motivated by seeing many fellow ex-pats fail to make a success out of their businesses in Australia. Many lost money, self-esteem and the ability to adequately provide for their families.
Cleverly, India At Home has also developed house-branded lines, all received and packaged at their own Dandenong warehouse and packaging facility. India At Home products are amongst the most popular in the stores, with house-branded lines making up 50% of sales. India At Home stores are designed for easy navigation. Customers are able to comfortably stroll the aisles to find fresh fruit and vegetables; frozen food; dry goods; cooking utensils; cosmetics and toiletries; religious items and DVDs. Managing stock levels is easy. A simple-touse ordering system means stock can be
Rajesh and Vandna recognised that through developing their chain of India At Home stores they had accumulated wisdom and systems that could be shared, to allow others to enjoy the same success they have. Rajesh says a successful India At Home franchisee needs to be friendly, business minded, knowledgeable, highly motivated and want to be part of a leading brand. By becoming an India At Home franchise owner you will be provided with an established shop design and retail system to provide you with the best opportunity for a successful business. Rajesh encourages interested individuals to become part of his growing family of India At Home franchise owners, sharing similar goals and objectives. He says, “People who are motivated to create a successful life for themselves, who care about contributing to the Indian community and bringing Indian culture to broader Australia are great candidates for an India At Home franchise.” v For more information about the India At Home franchising opportunity visit www.indiaathome.com.au or call The Franchise Shop on 1300 139 557
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A DAY IN T HE LIFE
A day in the life of a
7-eleven Franchisee
Phil Blain, Director Franchise Alliance
Phil Blain of Franchise Alliance interviews Alex Xie of 7-Eleven, Niddrie, Victoria.
W
hat a pleasure it is to write these articles when I get to converse with such positive individuals as Alex Xie, franchisee of 7-Eleven Niddrie. Alex is a man, whose clear visions and philosophies on business and in life will ensure a grand future for his family. He is a man who exudes a positive air that is so infectious, I am sure he unknowingly influences many people every day for the better.
So, Alex, who had always wanted to own and run his own business, opened a BBQ chicken shop in Point Cook in Melbourne’s western suburbs. Alex ran the chicken shop for 3 years. By 1994 Alex had married Linda, and they now have a beautiful daughter as well.
Alex’s journey to becoming a 7-Eleven franchisee began in China where he had spent seven years as a business consultant before arriving in Australia to begin studies at RMIT University in Melbourne. After he completed a Graduate Diploma in Business Studies in IT, Alex started out as an IT Consultant, but felt repressed in that industry and struggled to see a future for himself.
I realised my strengths were in operations and I had researched the 7-Eleven model for two years and greatly admired their system before applying. I thought that their brand and strategic strength, coupled with my own skills, would be a powerful combination.
Having owned your own business before, when and why did you become a franchisee?
We took over the Niddrie store that had been running for 25 years on 7th April 2007. It is in a great location and we have improved merchandise sales in year one by 12% and fuel by 7% and in the second year, merchandise was up 8% and so was fuel. We were very happy with that result which was above the group averages. In November 2008 we opened our second store in Royal Parade, Parkville. This was a brand new store that didn’t have fuel. We are 10% over budget with this store. One of the joys of opening a new store with 7-Eleven is that they literally did everything for us. They picked the site, fitted out the store and stocked and merchandised it, all before we walked in. That way they are certain that everything is done to a very high standard.
7-Eleven is a 24 hour business, so how do you manage that? I work a 60 to 75 hour week, working at Niddrie during the week days and I try to cover both stores at weekends. Linda
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manages the Parkville store and she is doing a wonderful job.
How many staff do you have? We have 7 staff at Niddrie and 8 at Parkville, all on shift work.
What’s a typical day for you? My day actually begins the night before when I write my ‘to do’ list. At 6.30am I am in the store completing orders and serving customers. At 9am. I complete my paperwork and then concentrate on serving between 300 and 400 people a day – all with a big smile! My staff and I have three priorities to focus upon and they are; customer service, cleaning and restocking.
Who are your customers? This is very different between the two stores. At Niddrie 80% of my customers are locals and regulars whereas at Parkville we have many students who love their confectionery and snacks, particularly as the exams are on at the moment.
What percentage of your business is fuel? We don’t measure this by turnover but if I tell you that 15% of my customers buy fuel and 29% of them also buy merchandise you can see the importance of the fuel at Niddrie.
7-Eleven the brand has a very high profile but what do you do at a local level to promote your business? To be honest 7-Eleven does a great deal for us in this regard but we do support the Children’s Hospital appeal and Blue Ribbon Day as well as putting out cash discounts, free giveaways and free vouchers. We do this in the student diaries too which helps bring them into our stores.
What fees do you pay, as 7-Eleven is a very interesting example of why prospective franchisees should never compare royalty percentages – it’s what you get for your money that is the true measuring stick. Tell me about that. Yes I agree with you Phil, nobody should ever make such a comparison. Much depends on how I look at the arrangement I have with 7-Eleven. I don’t see that I own the business, and neither does 7-Eleven, we are partners in a business venture. It is an excellent balance despite their fee being 57% as they provide almost everything within that such as marketing and even the rent.
Has the Global Financial Crisis affected your business? Yes, I think it did effect us a little bit but if I put it in perspective, it didn’t hit us hard and not for very long anyway. I am very confident that people in Australia have their confidence back too. 7-Eleven’s brand power and their extremely robust systems allow them to weather even the toughest storm.
What are the costs of setting up a new 7-Eleven? I cannot say, as all we paid was the Franchise Fee. I understand that the set up costs start at around $450K and extend to whatever the needs of the particular site are. The competition between applicants is extremely fierce so we had to prove we had the business skills and shared philosophies or we would not have been accepted. Just having the money isn’t enough.
If you had your time over again would you still be a franchisee of 7-Eleven? It will be no surprise that I say yes definitely to this question. We actually would like a third store as we know one franchisee has four stores, several have three and a dozen or so have two stores like Linda and I. But we will have to prove to 7-Eleven we can do this well before we get a third store.
business partners too. Generally though, they are fantastic and do so much for us.
What about your retail pricing structure – I believe people will always be happy to pay for convenience – is that true in your business? Absolutely. Our student customers are a prime example of this and I also believe society has moved to accept the philosophy that for us to provide a 24 hour service we have to price our goods accordingly. We rarely have any comment on our pricing and in fact we have specials every month and our students are very astute buyers. This month we have 600ml coke at 2 for $5 and King size Mars bars at 2 for $4.50 – that’s cheaper than the supermarkets!
What practical support do you get Alex? We have a District Manager who visits us every two weeks but we have 24/7 phone support, and even our Managing Director, Warren Wilmott is available by phone. We respect his time but should we need to, we have access to call him direct. The support is absolutely tremendous. The training is constant and the company invest in training me then I in turn train my staff.
Alex, thank you and congratulations on the success you and Linda have enjoyed with 7-Eleven; just leave us with your tips for success, It is really very simple, we have three areas to focus upon.
• Ultra clean store • Super friendly service • High merchandise standard.
If you were Warren Wilmott, Managing Director of 7-Eleven, what would you change in the system? I have thought a lot about this question and reached the conclusion that I would not change the system. However, what I would like to change is the public perception of what it means to be a 7-Eleven franchisee. My idea is to change the perception among ourselves - that is franchisees and 7-Eleven company staff. I believe I have a great career ahead of me as well as building my own business assets; being a 7-Eleven franchisee is certainly not just ‘buying a job’, it is way more than that. I also think the 7-Eleven support staff need to appreciate we are their true
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PROFILE: GAR AGE WORLD & SHED BOSS
SUCCESSFUL & DYNAMIC JOIN THIS
STEEL SHED NETWORK
Garage World & Shed Boss sells a premium product with proven professional building systems.
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here is one simple philosophy at Garage World & Shed Boss - it doesn’t matter how little or how much customers spend, they all deserve the very best. Garage World & Shed Boss is a business that has been built from passion and vision, earning a solid reputation of producing a reliable and high quality product, combined with great customer service. Only using the latest steel fabrication technology, their first class Australian made materials and designs, together with the most qualified trades people, means Garage World & Shed Boss consistently deliver a quality product. Constructions include garages and sheds, patios and awnings, workshops, commercial sheds and factories, rural sheds and barns. In addition to domestic customers, commercial work has extended to include warehouses, indoor riding schools, aircraft hangers, gymnasiums and storage facilities. All outlets are independently owned and operated by family businesses, using local products, which supports local industry. Garage World & Shed Boss is now actively taking applications from builders and business people to operate their own outlet. Currently with a network of 61 independently owned and operated businesses throughout Australia and New Zealand, licences are available across all States in both countries. Garage World & Shed Boss was founded by Phil and Carolyn Emms, whilst already involved in the building industry. They identified the need for a prominent ‘top of the range’ garage and shed builder, which offered a premium quality for the discerning public. The couple quickly realised that people wanted a choice of a custom
made product that fitted their particular requirements. To that end, Garage World & Shed Boss is highly innovative and believes it is the only industry provider that has developed its own patented product - The Famous “Morinda Glove Section”. In recent years, such inventions as this one have propelled Garage World & Shed Boss to prominence. The business is now considered one of the main national network players in Australia. These licensed businesses are immensely beneficial to a wide range of people, particularly builders who want to ‘get off the tools’ and own a saleable business. A Garage World & Shed Boss business would also suit sales and marketing people, or husband and wife teams. Garage World & Shed Boss operates under a flat fee royalty system, not a percentage based fee, which means the more money you make, the more you keep. The flat fee system also assists owners to budget for their costs in advance. If you are a business savvy individual, or a couple who are interested in building a nest egg for yourselves, owning your own Garage World & Shed Boss licence could be a great business opportunity. v For more information on licences within Australia & NZ, telephone (07) 4031 1911 or 1300 743 326 or visit these websites: WA, SA & NT www.shedboss.com.au VIC, QLD & TAS www.garageworld.com.au NEW ZEALAND www.shedboss.co.nz
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IP30
IP3015-Stramit Shedboss 297x210 outlined.indd 1
11/2/09 2:58:49 PM
FANZ
Coffee & Couriers
Graham Billings, Executive Director, Franchise Association of New Zealand
take out the Supreme Awards at
the 15th Westpac Franchise Awards T
he New Zealand franchise community rewarded its top performers at the 15th annual Westpac Franchise Awards celebrated in Auckland on 14th November, which saw two first time winners walk away with the accolades.
The highly contested Supreme Franchise System of the Year went to Columbus Coffee for their excellent application that comprehensively addressed all criteria items and demonstrated highly effective work systems, coupled with very sound leadership. The entry from Columbus was considered by the judges to have a strong focus on performance management, supported by a comprehensive suite of measures showing impressive levels of performance across all results areas. Columbus Coffee, who joined the Association earlier in the year, was also awarded Food and Beverage Franchisor of the Year.
supporting the application.
Fastway Couriers, Tauranga also won the title of best Business Services Franchisee of the Year. The awards dinner showcased the outstanding performers from the past year in a business community that generates an annual turnover of more than $16 billion and employs in the region of 100,000 people.
Despite the difficulties of the economic downturn, the number of entries to this year’s awards closely followed previous years’ and it is pleasing to see a mix of established and new members of the Association entering, which shows the continuing recognition of the value to member businesses by becoming awards winners.
The Supreme Franchisee of the Year went to Fastway Couriers, Tauranga CBD for their impressive application that covered all requirements and in particular reflected a very strong focus on meeting customers’ needs, which were supported by very good business results.
To have reached this level, entrants have gone through a comprehensive four stage process and judged by the New Zealand Business Excellence Foundation on the rigorous, internationally recognised Baldridge criteria, a system that is used by more than 25 countries as a standard for business excellence awards. The winner of the best media campaign has been judged by a panel of New Zealand experts in their field.
The judges further commented that the vibrant personality of the entrant, Bill Sampson, shone through both in the application itself and in the endorsements
Head judge and CEO of the New Zealand Business Excellence Foundation, Mike Watson, said the judges were impressed by the commitment to customer service, the
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entrepreneurial spirit and leadership being displayed by all applicants. “The evaluation and judging process provides a valuable oversight of the health of the industry and the great things being achieved. In spite of the challenging economic climate the sector is continuing to evolve and grow”, he said. Estelle Logan, Chairman of the New Zealand Franchise Association, said the Awards are vital to the franchise community. “These events as such are important, as they recognise excellence by honouring those members of the Association who have demonstrated “best practice” in franchising, whether as franchisors, franchisees or as service providers to the franchise community.” She went on to say that by entering the awards all entrants had shown leadership and achievement and she commended all of them for the courage in opening up their businesses to the scrutiny of the evaluators and judges. Covering four categories – Home Services, Business Services, Retail and Food & Beverage – plus three Special Awards Categories, Service Provider, Master Franchisee and Best Media Campaign, the annual awards offered these business owners an unrivalled opportunity to analyse and improve their business.
The 15th Westpac New Zealand Franchise Award Winners:
Food & Beverage Best Franchise System of the Year, Columbus Coffee
Supreme Awards
Home Services Best Franchisee of the Year, VIP Home Services Enterprise Le Moigne, Auckland
Westpac Franchisee of the Year, Fastway Couriers, Tauranga CBD Westpac Franchisee of the Year, Columbus Coffee Special Awards Service Provider Award, The Franchise Coach, Auckland Master Franchisee Award, VIP Home Services Kican Holdings Ltd, Bay of Plenty Media Campaign of the Year, Mr Rental New Zealand
Home Services Best Franchise System of the Year, Exceed Maintenance Retail Services Best Franchisee of the Year, Carpet One Counties, TNT Morrison, Franklin Retail Services Best Franchise System of the Year, Minit New Zealand Ltd (Mr Minit)
New Franchise Survey to be released next year.
Business Services Best Franchise System of the Year, Paramount Franchise Systems Ltd
Following discussions between FANZ, Auckland’s Massey University and the Asia Pacific Centre for Franchising Excellence, Griffith University, the first survey based on the biennial Australian survey commissioned by the Franchise Council of Australia New Zealand will be produced.
Food & Beverage Best Franchisee of the Year, The Coffee Club Café Bar and Restaurant, Sylvia Park, Auckland
Franchising New Zealand 2010 will provide a detailed and comprehensive report on the status of the NZ franchising sector and form
Category Awards Business Services Best Franchisee of the Year, Fastway Couriers, Tauranga CBD
the base year in a biennial series to follow. The survey will employ the proven expertise and experience of lead Australian researchers together with the addition of New Zealand academic guidance and input. Massey University has recently gained international accreditation in business from the Floridabased Association to Advance Collegiate Schools of Business (AACSB) International. The AACSB is a worldwide club of universities that aims to enhance business education and has 570 accredited members in 33 countries from the more than 10,000 universities worldwide that offer business programmes. AACSB accreditation represents the highest achievement for an educational institution that awards business degrees. A Trans Tasman approach will provide an opportunity for international benchmarking for further reference and comparison between the government regulated Australian sector and the self regulated NZ sector. It will also identify international best practice and inform policy.
From the Chairman T
hese awards recognise excellence in the field of franchising, by honouring those franchisors and franchisees who have demonstrated “best practice” in their businesses.
In a time when the world has seen the worst global financial crisis since the 1920’s, the Westpac New Zealand Franchise Awards celebrate the successes in franchising – a sector that continues to be vibrant, passionate and dedicated to business success for individuals. We can be very proud that New Zealand is amongst the leaders in the world in our awards programme, which are based on the Malcolm Baldridge Criteria. The Criteria is accepted widely, not only in the United States but also by more than 25 western countries as the standard for performance excellence. Each entrant is already a winner, regardless of who receives an award – the very act of
entering these awards shows leadership and achievement and I commend all of them for accepting the challenge of entering these awards, digging into their own systems and business performance and having the courage to allow the scrutiny of the evaluators and judges – especially in the light of this current year. It is through this process that entrants truly learn how good their business is or not, their business strengths and weaknesses and provides them with opportunities for future improvements and success. In November, I attended the World Franchise Council meeting in Brazil. The WFC comprises 41 countries, each representing the franchising sector in their respective countries and represents over 32,000 brands with over 2.7 million outlets. Many countries reported resilient franchise revenue and profitability in 2009, despite
Estelle Logan, Chairman, Franchise Association of New Zealand
the global financial crises, with many governments recognising the importance of this sector in contributing to the GDP of its country - and in most cases franchising is leading the surge and is being increasingly recognised as the powerhouse of the economies. As a part of the global franchising community, New Zealand franchising can justly be proud of our achievements and the professionalism shown by the entrants and award winners this year.
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PROFILE: souvl akihut
Franchisees dip into success at Souvlakihut Fresh, healthy and tasty are the simple ingredients that help make this authentic Greek cuisine stand out from the crowd.
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ick Kapoulitsas is set to open his 3rd Souvlakihut in Melbourne’s Northern Suburbs and although he says being Greek isn’t a pre-requisite to being a successful Souvlakihut franchisee, he does admit it helps! “We get a lot of Greek customers, which is a great testament to the quality of the food, so being able to speak Greek is certainly an advantage at times,” he says. Nick’s journey to becoming a Souvlakihut franchisee began about four years ago when he began working in the company’s Reservoir store to see if the retail food industry was for him. The former production manager for a food manufacturing company, was interested in buying his own business and wanted to experience the retail food trade first hand. “I was drawn to Souvlakihut because I had eaten at their Hillside and Reservoir stores and was impressed with the quality of the food and the layout and the vibe the shops gave,” he said. Six months later, when the opportunity to
take over the store came up, Nick jumped at it. “I’d always been interested in owning my own business, and with my food industry experience, it seemed a natural choice and franchising seemed the easiest way to get into it.” Nick says he definitely made the right decision and subsequently bought into the brand new Carlton Souvlakihut in late 2008 and hopes to open a third store early in 2010. Nick and his wife Maryanne have two young children. He says that although he is busy he is definitely able to find a work/life balance. “Initially we were working quite hard probably 7 days a week, but once we developed a good enough work crew and manager, people we trust, I was able to reduce that to have more ‘family time’. At the moment I work 4 and a half or five days a week which is great having a 2 year-old and a 4 week-old. I’m able to strike a good balance.”
About Souvlaki Hut. Bill and John Fotiadis founded Souvlakihut in 2004, realising their vision of an innovative
and informal Greek dining experience, within the quick service restaurant trade. The brothers have proved a lucrative partnership, thanks to Bill’s food industry experience and John’s banking and finance background, collectively spanning some 35 years. Souvlakihut offers fresh, tasty and healthy authentic Greek cuisine made with grilled meats and seafood, and fresh vegetables. The delicious menu includes souvlakia, meat platters, custom made pita bread burgers, home-style dips and salads. The franchise system lends itself to three levels of stores, ranging from an express store focusing on takeaway and home delivery, to a main arterial store with a larger emphasis on dining-in. Bruno Ceraso, Franchise Training Manager, explains: “The flexibility of our concept lends itself to all three levels. We’re able to basically shape ourselves to suit any particular market.” The first Souvlakihut store opened in Hillside, Victoria and was sold a mere five months later to its first franchisee. Today, there are 35 franchises across Victoria, New South Wales, Queensland and Tasmania. Souvlakihut are now experiencing tremendous growth across Australia: prior to Christmas 2008, new stores were opening at the rate of one per week! By the end of the 2009/2010 financial year, Souvlakihut anticipates having 40 stores trading. Bruno insists the sensation of Souvlakihut is largely credited to listening to the needs of their customers beyond the provision of good food: “We believe that success is not about doing something extraordinary – it’s about making sure that you do the ordinary things very well. If you stick to the systems, focus on the basics, build a positive team culture and environment, you should achieve success.” For further information about owning a Souvlakihut franchise, visit www.souvlakihut.com.au
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legal focus
Marketing Funds
Money well spent? O
ne of the most important considerations with any business will always be “how do I let people know that I am here and what I am selling?” The average business has to consider on an annual basis how much money has to be put towards advertising and then the headache begins in terms of which is the best medium to get you the most business. In many franchise systems, these concerns are taken away from the franchisee by the existence of a marketing fund. These systems use marketing funds as one of the primary sources of financing marketing initiatives. A marketing fund allows a number of franchisees to pool together revenue and use it to create local, regional, state based or national marketing campaigns. There is no requirement, whether legislative or otherwise, for a franchise system to have a marketing fund. However, the law has acknowledged the prevalence of marketing funds in the franchising sector and has accordingly created regulation in this area to ensure that franchisors are held accountable to their franchisees. The aim for most purchasers of a franchise is that they are buying a brand that has already proved itself to have selling power. The aim of the marketing fund is to ensure the selling power continues and is improved upon. Before entering into any Franchise Agreement you should always carefully read the provision relating to contribution to a marketing fund or advertising levy so that you know exactly what you will be required to contribute and what your rights are. The best way to truly assess the marketing fund in the franchise you’re considering buying or already own, is to review both the positive and negative aspects. The following
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points are a few of the pros and cons:
What are the positive aspects of a marketing fund?
• The worry and hassle of arranging the
advertising for the business is taken out of your hands.
• Your franchise will have access to better
and larger marketing campaigns such as radio, television and magazines, that, as an independent business, you might not have been able to afford.
• The more franchises there are, the larger
the amount of money going towards building brand recognition (and hopefully as a result drive up business with more money for you).
What are the negative aspects of a marketing fund?
• Fees. There is no easy way of putting it, but the money has to come from somewhere and it will be out of your business, whether you want to spend it or not.
• Even though taking the responsibility
for advertising out of your hands can be a positive, it can also be a negative in that you have to trust a third party (who, chances are, you’ve never met nor will) to best decide how to advertise and sell your product for you.
• A large marketing campaign might not
necessarily let people know where you are located and therefore whilst building brand recognition is always a good thing it may not assist you as much as a concentrated local advertising campaign would have.
Obligations under the Franchising Code Marketing funds are primarily dealt with in the Franchising Code of Conduct (the Code). The Code creates obligations for fanchisors
Tony Garrisson, HWL Lawyers
that have elected to set up a marketing fund for their particular franchise system. These obligations are in place to ensure that franchisees have access to information about how the marketing fund is being expended.
Under the Code, franchisors must:
• Prepare annual accounts of the marketing fund;
• Have the accounts audited by a registered
company auditor by 31 October each year (unless 75% of the franchisees who contribute to the fund have voted and agreed that the franchisor does not have to comply with this requirement); and
• Provide its franchisee with the accounts/
audited financial statement within 30 days of the audited report being prepared.
[Note: Since the Code was amended in March 2008, the financial statements for a marketing fund must now include all of the fund’s receipts and expenses for the last financial year.] In addition to the franchisor’s reporting obligations, there is also a specific section of the Disclosure Document in which the franchisor must set out information in relation to the marketing fund. Franchisees should review this section carefully when considering a franchise system as it contains information such as who is required to contribute to the marketing fund, who controls and administers the marketing fund, the kinds of expenses it may be used for, the expenditure for the last financial year and whether there is any obligation for the franchisor to expend any proportion of the marketing fund specifically on the franchisee’s business.
Is there anything I should be aware of? Your Franchise Agreement and the Disclosure
interview with a franchisor: Michael Paul, CEO, Pack & Send Tony Garrisson: What kind of expenses do you use the marketing fund for? Michael Paul: Developing and publishing advertising, marketing and promotional material, or any other costs associated with promoting Pack & Send. It includes for example, ongoing development of our website, Google search engine marketing, public relations media management, signage at AFL sports grounds etc. TG: Do franchisees decide on how the money is spent?
Document should contain everything you need to know in respect of the marketing fund in question and the franchisor is obligated to provide you with a copy of the Code. If you don’t understand the Agreement or the Disclosure Document you should speak to a franchise solicitor or suitably qualified individual who can explain to you what your obligations are.
Some of the key issues you should look for are:
• If the franchise is a national franchise how much money will be spent on national rather than state or territory based campaigns?
• How much of the marketing fund is
spent on administrative costs related to marketing?
• Will there be a forum whereby you will have a right to voice your opinion?
• Will the advertising be directed towards
the general public who you want to buy your product or will it be towards potential franchisees?
MP: Pack & Send manages the marketing fund for the benefit of all franchisees and makes decisions on this investment in its sole discretion. However, Pack & Send takes a very consultative approach with our franchisees as to how the money in the marketing fund will be spent, prior to making such decisions. This involves our Franchise Advisory Council (FAC) and also giving every franchisee in the network the opportunity to comment on the published deliberations of the FAC. This consultative process harnesses the sum total expertise and knowledge of both the franchisees and franchisor – and results in Pack & Send making effective system wide decisions on the marketing fund. TG: Since you have a marketing fund, does that mean franchisees don’t have to do their own local marketing? MP: No – active local marketing is actually a responsibility of the franchisee in exploiting the demand that exists in their territory. Local marketing undertaken by the franchisee is vital for the long term success of the business.
• What are the expenses of the marketing
Pack & Send has a ‘two-pronged’ approach to building sales revenue for the Group. This involves:
• Is the fund audited?
1. Macro: Branding – developing a national awareness of the Pack & Send brand.
Marketing funds are integral to any business and it is important that they are utilised correctly to ensure that the maximum benefit is derived. v
2. Micro: ‘On the ground’ entrepreneurial units that actively market and network to their local community the benefits of the Pack & Send service.
fund that can be deducted?
Both the franchisor and franchisee have responsibilities under this approach. Franchisors responsibility Macro: Branding Sydney (02) 9334 8555 Brisbane (07) 3002 6700 Melbourne (03) 8633 7500 www.hwlebsworth.com.au
• Grow the retail network through franchising so as to give national exposure.
• Effective use of the national advertising
fund for strong annual national branding campaigns.
• Develop strategic alliances with companies that may refer business to Pack & Send.
• Develop tools and resources for use by
franchisees that are consistent with the image of the brand and will assist in effective ‘on the ground’ marketing.
• Train franchisees in effective sales and marketing techniques.
Franchisees Responsibility Micro: Local Area Marketing and Sales
• Adopting marketing and sales techniques covered in the initial training program, as well as utilising the range of tools and resources developed by the franchise system to market services locally.
• Develop and refine local marketing so as
to build long term profitable relationships with clients.
• Build a local brand presence ‘on the
ground’ in respective franchisee catchments so as to facilitate sales and leads.
• Provide world-class levels of convenient and personalised service
TG: What are the benefits of having a marketing fund? MP: One of the benefits of ‘business format franchising’ is that when stores individually contribute a percentage of their sales to a collective advertising fund, promotional benefits become available that would not be possible if the business was operating independently. As an example, a small business would not have the resources in time and finances to have access to their own PR consultant, their own marketing department for management, design and artwork production for promotions, the ability to maintain and promote their own professional web site, or to market a free call telephone number nationally. However, at Pack & Send, for 2.5 cents in every sales dollar a franchisee has access to these resources. TG: Are there any drawbacks of having a marketing fund? MP: No. Indeed as the retail network grows, the level of funds in the advertising account grows accordingly. With the concept of “obtaining a little from a lot” significant funds become available for even more powerful marketing and brand campaigns, benefiting all franchisees.
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profile: wendy ’s
Scoop up
the action with Wendy’s Just over thirty years ago two entrepreneurs opened the doors to their first treat business in an upmarket Adelaide shopping centre.
W
ord soon spread about the tiny store selling delicious ice cream sundaes and treats. By lunch time on the opening day, the centre’s mains power had blown as the store’s machinery struggled to keep up with customer demand. This extraordinary beginning was the start of a brand that has developed into one of the nation’s most recognised and well-loved franchises – Wendy’s. With 300 stores across Australia and New Zealand, Wendy’s has come a long way since its humble beginnings in 1979, growing from a single store operation to a large franchise network with an extensive range of treats and snacks. “Joining the Wendy’s franchise is a terrific opportunity,” Wendy’s Franchise Recruitment and Development Manager Jon Philpin says. “No prior experience is required and our franchisees all get four weeks of training before spending time at our head office in Adelaide learning the retail and management skills which underpin Wendy’s success. “What’s more, Wendy’s provides ongoing training and support and all of our systems and processes are designed
to make life easy for franchisees.” In 2009, Wendy’s celebrated 30 years in business – a significant milestone which follows a recent brand revitalisation process. “As part of this process the colour black was added to the Wendy’s brand palette. This edgier look has been applied to all aspects of the franchise, including the Wendy’s logo, store design and packaging,” Jon says.
in locations across Australia. No prior experience is required and Wendy’s provides ongoing training and support. v For more information please visit www.wendys.com.au or call Jon Philpin on 0412 818 933.
Passion for retail yields sweet success
“The transformation has given the brand a more contemporary personality and it’s proving very successful.”
After running a supermarket with her husband for several years, Desley Hable decided she wanted to do something on her own.
A focus on innovation has always played an integral part in Wendy’s success. This focus has increased in recent years, helping to cement the brand’s position as a leader in the treats market.
The decision to buy her own business was easy but, with a seemingly endless choice of franchises now on offer, Desley knew that choosing the right franchise to suit her needs was crucial.
“At Wendy’s we’re always developing and considering new products – designed not only to provide customers with increased choice, including a range of delicious healthier options, but also to deliver strong results for franchisees.”
It took 10 months of solid research to make a decision and, after more than two successful years as a Wendy’s franchisee – as the owner of Wendy’s Forest Lake in Queensland – Desley knows it was time well spent.
Wendy’s franchise opportunities available now
“I was looking for a business that was easy to run, provided lots of support and enabled me to do it on my own,” Desley said.
There are currently a number of Wendy’s franchising opportunities available
“I have a strong passion for retail and I love customer service so I was also looking for something that offered an opportunity to provide customers with a really good experience. Wendy’s provided all of that and I’m really glad I took this step.” As part of her research, Desley discovered there were three key things about Wendy’s that stood out from competitors. “With Wendy’s there is very little preparation time – you can walk into your store in the morning and start trading within a matter of minutes. There is also very little stock wastage and you turn product over very quickly,” Desley said. “Lastly, and perhaps most importantly, Wendy’s is a forward thinking company. Not only is there someone to help you every step of the way, they are also dedicated to innovation and a focus on keeping relevant to our customers.”
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Be your own boss.
With all the trimmings.
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profile: telcoinabox
Everything You Need to become a Successful Telco is in the Box Just Add Customers – that’s all you have to do!
T
elcoinabox was formed in 2002, five years after the Australian telecommunications market was deregulated. Its founders recognised a gap in the market for telco services designed specifically for small and medium business, a sector that has traditionally been neglected by the larger telco players. Rather than delivering these services directly to end users, Telcoinabox opted for a franchise model that would enable individual franchisees to operate as telecommunications companies with the full backing of Telcoinabox’s expertise and systems. Unlike a lot of franchises, the model wasn’t initially a perfect fit for Telcoinabox. But according to one of its three founders and current managing director, Damian Kay, overcoming the challenges involved in establishing the company as a successful franchise and meeting the demands of the franchise code, have given the company a considerable competitive advantage both overseas and in the wholesale space. “We’re very different to a typical franchisor,” explains Kay. “The main difference is that we chose to be a franchise, rather than having to be one. Originally, we chose it as a model because we liked how regulated franchising is. If you obey all the rules, it gives you a really good framework for your business. We’ve made sure that we have the people, the processes and the infrastructure necessary to become a successful franchise, and then we’ve used that as a basis to move beyond franchising as well.” Telcoinabox’s franchise model is untypical in a number of key areas, which have presented the company with a series of challenges. Its franchisees retain their individual company names and their own branding, which makes marketing the group as a whole a tricky proposition. Rather than imposing a marketing levy, Telcoinabox provides the tools and systems to facilitate its franchisees in creating their own brands on a pay-peruse basis. They receive assistance with logo
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creation, brand creation, stationery and the development of their website. Another unusual aspect of the Telcoinabox franchise system is that there are no fixed territories. Every franchisee is encouraged to approach the whole country as their territory. This is largely made possible by both the nature and the sheer size of the telecommunications industry. Telcoinabox provides the assurance of a strong support team. That includes a dedicated account management team that provides each franchisee with an optional quarterly performance report, benchmarked against the rest of the business; access to its Utilibill billing and payment systems; customer service teams aimed at both franchisees and their end users; and a technical support team. That leaves its franchisees free to focus on ‘just adding customers’ and growing their businesses. Theoretically, a Telcoinabox franchisee needs no technical background whatsoever. All the necessary training is included as part of the $55,000 franchise fee. Telcoinabox’s management team remain
convinced that fine-tuning their franchise systems has served to strengthen the business. The level of service they provide has become one of the company’s major points of difference within the telecommunications industry. It has enabled Telcoinabox to explore other potential revenue streams, such as a wholesale channel for current industry players and a new partner channel for charities, associations and any other business looking to create a new revenue stream by providing telco products to their existing client base. Telcoinabox has moved into the UK and New Zealand, and has plans to expand into Ireland, Canada, Denmark and the United States. “International is a major focus in terms of expanding the brand,” says Kay. v To arrange a consultation to qualify as a franchise, please contact John Jacob at 02 8248 9022 or email: JJ@telcoinabox.com or for more information about becoming a Telcoinabox franchise, please contact us at 1300 7 TELCO or visit www.telcoinabox.com
Store Stock Limits
Everything you need to become a successful telco.
In a box.
If you’re entrepreneurial and want to start a business, then start with a system built for success. We’ve enabled over 100 people to become successful telcos by providing first class products, systems, support and training. Telcoinabox enables you to do just one thing: Just add customers. We even help you create and market your own brand, to suit your own image. In fact, with just a phone, computer and internet connection, you can run your business while you run your life. So if you want a business that enables you to work when, where and how you want, where everyone is a potential customer, think inside the box. Telcoinabox.
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®
Want in? Call 1300 7 TELCO
telcoinabox.com.au
Just add customers.
TM
profile: commercial food machinery
Catering to
franchisees and franchisors in
the hospitality industry Commercial Food Machinery (CFM) was established in Clayton, Victoria in 1994, and is Australia’s leading supplier of commercial catering equipment to the hospitality industry.
C
FM is a one-stop-shop that supplies a vast array of products including cooking equipment, refrigeration, stainless steel, cutlery, crockery and table top accessories. CFM prides itself on supplying the world’s leading brands and also offers tailored, custom-made solutions. Their huge two level showroom offers a wide selection for restaurants, food chains and cafes. Products are also available to view and order through their website. Many business elements have combined to ensure CFM’s success in the industry, which is backed up by the fact that in excess of 80% of their work is generated by ‘repeat’ or ‘referred’ business from their satisfied customer base. CFM ensure their customers receive unsurpassed pre and after sales service. They pride themselves on the fact that they not only distribute quality catering equipment, but also manufacture and import. In the
years that have passed, they have developed a clear understanding of their customers’ needs and apply their extensive product knowledge for the efficient design of cooking, preparation, and front display areas. CFM supply catering equipment to many multi store companies as well as some major franchise groups. Some of their relationships/partnership go as far back as 12 years ago. CFM are solution driven and are extremely involved in the development of their clients products and services. Finding the correct machine for the job and using a ‘Keep It Simply Simple’ approach to the solutions has greatly benefited the development of their clients and their growth. CFM believes the principles of franchise operations are quite effective. One of the reasons for being a part of a franchise group, amongst many others, is to be
provided with a sequence of systems and methods that are both simple and efficient to run the business. CFM are very mindful of this and work very closely with their clients to achieve their goals. The success of their clients is CFM’s success. CFM can offer a complete turnkey operation to the franchisees and the franchisor. They have very experienced project managers capable of handling all aspects of the work required to set up and start a new franchise operation. They have assisted in all areas of their customers’ needs: from the research and development to select the correct equipment, to the complete design of ‘master floor layouts’ for efficient operation. v For further information please contact Commercial Food Machinery on (03) 9543 1611 or visit www.cfmvic.com.au or email sales@cfmvic.com.au
CFM In-house demo kitchen
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FR ANCHISING ADVICE
Is franchising
a great lifestyle? S
o you’ve been bitten by the entrepreneurial bug. You want to start your own business and you are considering purchasing a franchise. It’s certainly worth considering. There are many great franchises in operation throughout Australia today. Like everything in business, this is a decision which will have a massive impact, not just on your life but on the lives of your family, your friends and your acquaintances. As good as franchises sound on the surface, there can be things to watch out for. It is important before making such a large commitment of time and money that you look to all the factors and variables involved. The franchisor will make it all sound quite nice, but remember, they are selling something. You, on the other hand are investing money, time and a big chunk of your life - don’t take it lightly. Researching, in depth, the company you are considering getting involved with is the key. This research should also include contacting existing operators of the brand. The only way to get true first hand information is from those who are doing it, those who are experiencing the ups and downs. Don’t let the only source of information you use to make a decision be the employee for the franchise company. After checking out the company and some of the actual franchisees, some other important factors to consider are:
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Kevin Bugeja, Managing Director, Franchise Selection
Time required:
of work environment you want.
This is a huge point to pay attention to. Depending on the size of your business, when you open, and the cash flow, you can be in for long hours. A larger business that can easily support high levels of management will allow you to not be present as often as a smaller business where you are the manager.
Work environment:
It is very common for the owner to end up spending 60 to 80 hours a week in the business in order to manage it, as well as take care of the behind the scenes work. This factor is much the same with opening an independent non-franchise business. The weekly cash flow will determine your actual job position and the hours you must work.
Employees: Most franchise businesses will require that you have employees. The hiring and management of employees is an ongoing job. I’m sure you are aware, if you have worked anywhere, how tough it is to obtain and keep really good employees. Usually, business owners are hiring often to keep the staff at the required level. And when an employee does not show up for work, it may mean you must jump into action on the ‘front lines’ in order to keep things going properly. Also, you will find yourself dealing with all sorts of people with reasons and excuses as to why they don’t do a good job or show up regularly to work. You must become a firm but fair manager, establishing and maintaining the kind
This is an area not normally considered by most. But I include it because I think it is important to consider your quality of life in all this. Getting into a business is a big decision which will have an effect on all aspects of your life. Certainly a higher stress level will affect all aspects of your life, with poor cash flow and employee problems being some of the causes. The other consideration is where you will be spending a large amount of your time. Yes, in your place of business. But is this going to be an environment you want to be in for this amount of time? Only you can answer this question. Most people are accustomed to being away from home for long periods of time when working a job, so the time factor may be similar, but remember, in your own business you can’t leave if something needs to be done because you are ultimately responsible. So, you may be away from home even longer with your own franchise business. If you end up spending 16 hours in the business each day when you were really hoping that the business would allow you to change your lifestyle, and have more time for your family, you may be disappointed.
The profile of a franchisee: To reach a level of success in your new business endeavor, you must be a happy franchisee. This means, you must closely fit the franchisee profile. First, you must
“Getting into a business is a big decision which will have an effect on all aspects of your life.”
have the support of your friends and family to back you up. Your spouse must agree with your decision to buy your own business and he/she must understand the financial risks involved with doing so. When your family life is not settled, your work responsibilities will suffer. Make sure you thoroughly discuss the possibilities of success or debt, flexibility in schedule, or very little time for a personal life: All of these factors can and probably will occur at some point in your career as a franchisee. A great candidate to become a franchisee is someone who not only has the skills and aptitude required for the particular business, but one who knows where his/her weaknesses are and is able to hire people to compensate for those weaknesses. Are you capable of seeing your own faults, while still possessing the capabilities to exercise initiative and take risk in order to take advantage of opportunities in front of you?
Not fit for franchising: There are people who are simply not cut out for franchising. If you have experience running a specific business and over the years, you’ve come up with unique ways to better the business, or a unique concept to incorporate into the industry you work in, you probably should not buy a franchise. Why? The reason is simple: Franchises are tested and proven business models. Typically, you will have a specific product or service to sell and an exact way of doing business, which you must
follow. Those with their own unique ideas and those who do not always like to color inside the lines may not be suited to buying a franchise. If you are not the type of person that enjoys belonging to and working for a team, franchising may not be right for you.
considering what you will be doing with your time. Time is your most precious commodity, far more than money. Money can be acquired, time cannot. You will be committing your investment monies plus making a commitment to the future use of your time.
Also, you will often (but not always) have to pay royalties or fees to the franchisor for as long as you own the business. This thought may not appeal to all business owners.
It’s wise to consider the lifestyle you want when deciding what to do with the next several years of your life. For most, a business is a vehicle for getting what you want, which is more than the money that can be generated; it’s usually about supporting a lifestyle. Unless you are truly committed and ready to make some sacrifices then perhaps other alternatives are worth looking into before making such a commitment.
To summarize This is a big decision you are considering. It’s important that you make an informed decision so you won’t be slapped with any big surprises. It would not be good if you invested a large sum of money into a franchise and then later realized the condition of the business is way off from what you thought. This can turn your attitude sour in a hurry. If you are in a business that you resent but are stuck with, life can become very difficult. The decision boils down to two main factors: analyzing the numbers properly; and analyzing why you want to go into business. You are looking to invest a lot of money and time into this business, so you need to know that it is right for you, up front. How is it going to serve and fit into the lifestyle you want to be living? Take your time to determine what you are actually looking for in making this change to your life, does a franchise business actually support these desires or not. How you want to experience your day-today life should be the greatest factor in
If the paramount project of creating an original business concept and then acting upon it is a bit overwhelming to you, but you have the drive, skills and enthusiasm to own your own business, you have enough liquid capital, and you enjoy being part of a team, then you are fit to be a franchisee. Enjoy the journey and welcome to the world of franchising. v Kevin Bugeja, Managing Director Franchise Selection Suite 201, Level 2, 566 St Kilda Rd Melbourne, Vic 3004 Phone: 1300 FRANCHISE (372 624) Mobile: 0412 511 630 Email: kevin@franchiseselection.com.au Web: www.franchiseselection.com.au
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PROFILE: B& S MOBILE SHARPENING
THIS UNIQUE MOBILE FRANCHISE IS
A SHARP BUSINESS opportunity
B&S Mobile Sharpening offers flexibility, variety and an outstanding return on investment.
B
ill Wendt and his partner Sue Scott established B&S Sharpening in Melbourne in 1994, taking their mobile knife, scissor and tool sharpening business direct to customers’ doors. Franchising since September 2008, there are now 18 areas sold across Australia and growing rapidly. A distinctive mobile business, B&S Mobile Sharpening supports both suburban households and a vast range of commercial businesses that require sharpening services for kitchen utensils, office equipment, garden machinery and tools – in fact, anything that requires a sharp edge. There are unlimited opportunities to expand this business. Everything in homes and businesses need regular sharpening whether its knives, scissors, overlocker blades, secateurs, axes, and chisels; the list is endless. Any commercial business that has a kitchen is a potential customer, such as aged care facilities, hospitals, food courts, local schools and supermarkets. “We teach them where to get their business”, explains founder Bill. “There are 100 different types of businesses - and then you break those down. There might be 50-200 businesses under each of those categories in each area.” Bill says the earning potential for franchisees is unlimited. “Our new franchisees can expect to turn a healthy profit of about $70,000+ in the first year.”
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Bill says each franchisee is unique, “They’re all from different backgrounds, with different ways of doing things. The more they are prepared to work the better the returns.” Bill is not against new ideas or value adding the business, if this helps with growth. He really does listen to his franchisees and takes on board what they have to say. One such franchisee started his B&S Mobile franchise in December 2008. His geographical area is in Melbourne’s outereastern suburbs. In just six months, he collected around 300 customers. “Once you’ve established your area and a good clientele, then there’s plenty to keep you occupied”, says Bill. B&S now has franchisees in Tasmania, Queensland, South Australia, New South Wales and Victoria. “The franchise has attracted people with a cross section of backgrounds”, explains Bill. “Our latest recruit is an ex-fireman with a flaming red Jeep. Just three hours after he completed his training here in Melbourne he was approached by the chef at his hotel (who had seen the signage on his car) to sharpen his knives. “The majority of our franchisees have not had any business experience in the past, so it is a credit to them how they have embraced all aspects of the franchise. You not only need to be able to sharpen tools. Like any other business you also need to look after your books, organise some advertising, and
be passionate about what you do to make it work. “We sharpen scissors as well, so there are the Spotlight outlets and Dollar Curtains and so forth. We also look after ‘homies’ (the general public) - all their scissors, knives and garden tools. Each area has an extensive area, so lots to keep you busy.” Bill continues, “We have not been adversely affected by the economic downturn. Probably 80-90% of our customers have to have sharp tools, regardless of whether it’s a tough time or not.” There are no monthly royalty fees; the low purchase price includes tools, vehicle signage, uniform, stationery and a dedicated area and web-site, and of course all the training and support. There is a renewal fee at the end of the lease period, if franchisees would like to keep going for another 3 years. Interested individuals should be selfdisciplined team players with good communication skills, and a desire to succeed but, most of all a sense of humor. Bill and the franchise team can teach you the rest! Although your business grows quickly, it is advisable to have extra funds available to support you in the ramp up stage. v To find out more about owning your own B&S Mobile Sharpening Franchise visit www.bssharp.com.au or contact i-Franchise-You on 03 9703 1135.
FR ANCHISING ADVICE
systems
WHAT YOUR FRANCHISOR DOESN’T GIVE YOU
Katherine Doe, Certified Business Coach, Action Coach Melbourne
F
ranchising is based on the principle of ‘systems’. The whole idea of the ‘turnkey’ business is what is so appealing to prospective franchisees, especially if the franchise is their first foray into the world of business. The general theory being that the new business owner simply buys the system, implements the system, and then sits back to enjoy a profitable business and a great lifestyle. However, over the past 15 years or so working with franchisees across a range of industries, it has become clear to me that while the franchise model is fantastic at providing most of the systems needed to run a business well, there are some areas that simply don’t come pre-packaged. Even in a franchise, a business owner needs to take responsibility for designing and implementing systems to create a reliable, profitable business.
WHAT YOU DO GET OPERATIONS Most franchisors are excellent at training the franchisee in how to operationally run the business. How to prepare the food, deliver the service, answer the phone, etc. Delivery stuff is what they do best, and probably what got them into franchising to begin with. It also follows that once they have taught you how to do the operational tasks, they can teach you how to train a team to do them also, and to monitor the team’s performance.
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TEST & MEASURE One of the other great things about franchising is benchmarking. Just by being in a franchise system you will automatically be required to enter statistics and figures daily, monthly, weekly (sometimes hourly). Usually, these will be compiled and the franchisor will use the common averages to set a benchmark and/or targets that you can work towards to better your business. Since you all have the same business, franchisees can then learn and improve by looking at what the top and bottom 10% of the group are doing and adjusting actions accordingly. MARKETING Following on from testing and measuring, buying an established franchise usually means that all the experimental ‘throw at the wall and see what sticks’ marketing has been done by someone else. Using the power of a known brand and tried and tested offers, promotions and marketing pieces saves you time and money and generally saves your attention for other parts of the business.
WHAT YOU MIGHT NOT GET RECRUITMENT Many franchises are expected to employ staff that are younger or have lower skill level than normal. This is fine but often provides for a shorter term, more transitory team. However, franchisees should not make the mistake of hiring anyone (including family and friends)
that falls in the door. Even with no skills it is still vitally important to select people with the right temperament, attitude and behaviour type for the role. Some of the easiest ways to do this are to conduct group interviews or to ask applicants what is important to them in the businesses they buy from. Getting to know a basic behaviour analysis tool (DISC is my favourite) is also extremely useful in selecting the right person for the right job. FINANCIAL LITERACY Franchisors shouldn’t make the mistake of assuming that new franchisees will understand business and finances, and franchisees shouldn’t make the mistake of assuming the franchisors know they don’t! Almost always I find that franchisees need some help understanding some fundamentals such as overheads, margins and their cashflow cycle. Once you’re in business, a regular board meeting (meaning monthly not annually) with your accountant and anyone else important is essential to spot any problems well before they occur. Once a year at tax time is simply not enough. Regardless of the size of the business you are looking at, you should also try to enlist a bookkeeper from day dot. Their job is to enter all the receipts and sales and present you with an easy-to-understand report showing you how you are tracking with sales, profit and expenses (i.e. your KPIs). In other words,
“Franchisors shouldn’t make the mistake of assuming that new franchisees will understand business and finances, and franchisees shouldn’t make the mistake of assuming the franchisors know they don’t!”
you worry about the baby and let them worry about the labour pains! SALES SKILLS I often find that independent business owners are naturally very good at sales, while franchisees often are not. I put this down to the fact that franchises inherently attract people who are drawn to the idea of systems and support, while independent businesses are usually founded by people who were never going to listen to anyone else anyway! Sales are the only thing that puts money into a business, and whether your average sale is $5 or $5,000 a basic understanding of how to present your solutions to your customers is essential for a healthy business. In my experience some simple sales training for the owner and the team (such as phone scripts, questions or presentation of quotes) can transform a franchise, as it capitalises on the rest of the systems already being intact. The easiest way to improve your sales is to start measuring conversion rate (how many inquiries or quotes turn into work) and your average dollar sale (the total sales divided by the number of customers). Once you start keeping score, not only do the numbers go up just from the attention, but the game becomes much more interesting to keep them on the rise. LEADERSHIP By the same token, a great franchisee does
not always a great natural leader make. Franchisees are caught in the middle between listening (to the franchisor) and leading (the team), and the latter can be a new challenge for many. A lot of the time, helping a business owner to gain the confidence to ‘be the boss’ is all it takes to give the team some much longed for boundaries and to get the business humming along the lines set in place by the franchisor. It’s a pretty awesome transformation to be a part of, as someone who is growing as a leader, is also usually motivated, excited and creative about taking their business to the next level. LOCAL MARKETING Even the biggest brand name franchises allow franchisees to do some types of marketing to build the business in their local community. Understanding these and using them means that you are no longer solely dependent on national marketing to keep customers coming in the door. It allows you as a franchisee to turn the ‘tap’ on and off as you need and to foster great customer loyalty leading to repeat visits and word of mouth. Strategies often fully endorsed by the franchisor (always check you have approval though) include supporting local schools and sporting clubs, birthday rewards, referral programs, alliances with other local businesses, marketing to your database and cold (phone) and bold (door to door) calling.
EDUCATE YOURSELF A franchise can be a wonderful head start in business as many of the boxes have already been ticked, saving you years and years of painstaking systemisation (which is what you pay for, of course). However, please don’t make the mistake of thinking that this doesn’t mean you shouldn’t study the fundamentals of business before jumping in. After you have read the first book I give to any client anywhere (The E-Myth, by Michael Gerber), I would then recommend that you read at least three books on each of the above topics, before or as you are starting your franchise. If reading is not your thing, look into audio CDs (audible.com is a great source) or attend workshops and seminars. To give yourself the best shot at success, also seek the advice of consultants, coaches or other professionals throughout your time in business. Allow yourself to get on with the running and improving of the business and find people you can trust to keep you updated with everything you need to know. If you’re a good person and keen to succeed, you don’t need to know everything to be extremely successful in a franchised business – you just need to know people that do. v Katherine Doe can be contacted on 0413 839 974 or katherinedoe@actioncoach.com
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franchise e xpo 2010
Franchise Expo 2010 T
he informative Franchise & Business Opportunities Expo 2009 series attracted record visitor numbers across Australia, bringing people who had both the passion and the means to invest in the franchising sector. Following on from last year’s success, the Franchising and Business opportunities Expos are set to return in 2010. The series will kick off in Sydney, 19-21 March and will then move on to Perth, Melbourne and Brisbane. The Expos will continue to attract a diverse audience, with the unifying objective of hoping to become successful business owners. Visitors who are keen to buy a franchise can obtain professional legal and financial advice at the Franchising Advice Centre. A franchise banking specialist will be onsite to
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explain the process of securing finance, and specialist lawyers are available to help visitors understand their legal obligations and the terms and conditions associated with signing contracts. For visitors new to the industry, the Expos will include the highly popular Franchising Boot Camp, designed to give a complete overview of franchising in a power-packed and practical session. The Franchising Boot Camp aims to provide essential knowledge to those visitors who are in the early stages of their franchising journey. This session will include an open discussion between the audience and a panel of franchisees, to provide visitors with relevant experiences and a practical perspective. Following on from the Franchising BootCamp, the Franchising Networking Lounge sessions
each day will give visitors further insight into their franchising decision through meeting with franchisees in a friendly networking session. These networking discussions will give a more intimate understanding of the franchise industry and the businesses they are interested in. As the largest and longest running exhibition series in the franchising industry, the Franchising & Business Opportunities Expos are a valued addition to the annual industry calendar. This year promises to be another big year for exhibitors at the Expos, with new opportunities for visitor interaction and access to a highly motivated and investment ready audience. v For more information, visit www.franchisingexpo.com.au
2010 While buying a business is a life-changing decision, finding the right business is critical to your success. Make sure you make the right decision for your future at the 2010 Franchising & Business Opportunities Expo. • Compare over 100 successful franchises & business systems • Investment levels from under $10,000 - $500,000 plus • Talk to franchisors, business owners and franchisees • Up-to-date business information from Government Departments • FREE professional business start-up finance and legal advice • FREE daily seminars with topics including “Starting a business”
Sydney Perth Melbourne Brisbane
19-21 15-16 20-22 11-12
March May August September
franchisingexpo.com.au
ENDORSED BY
profile: thrifty
Thrifty is looking to expand its franchisee network T
hrifty is a name synonymous with car rental in Australia and an expanding network of franchises is key to driving the future growth and success of this iconic global brand. Thrifty rents a wide range of passenger and commercial vehicles to customers in every state, territory, major town and airport throughout Australia, from over 210 locations nationwide. Thrifty is not about cheap or budget car hire, but rather about providing our wide range of customers with quality vehicles at affordable rates. We operate very much in the “value” market sector.. The Thrifty network (including franchises) has a fleet of over 11,000 vehicles, including an extensive range of cars, trucks, vans, utes, 4WD’s and buses. In early 2009 Thrifty in Australia and New Zealand became wholly-owned subsidiaries of the NRMA, arguably Australia’s largest member-based organisation. With more than 2.2 million members, a reputation based on 90 years of helping motorists and a stable of travel and motoring businesses, the NRMA ownership has provided expertise and resource that will assure Thrifty’s future growth and success. Thrifty is now seeking to franchise a number of suburban metropolitan territories and is looking for individuals who will develop
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strong local businesses within a strong network framework. Successful franchisees will be community-minded, hard working and passionate about customer service. An ability to create and sustain strong B2B relationships will be matched by a real desire to succeed in a competitive and dynamic marketplace. Thrifty’s franchise strategy is about strengthening their network through local ownership and management by people who will provide a level of service that sets them apart from their competition. A Thrifty franchise delivers the following tangible benefits:An established network system of more than 210 locations with over 11,000 vehicles nationwide. Well established high profile sites ideally suited to car and truck rental activities. Access to and training on the CARS+ rental system and associated reservations system, On-the-job training is provided and updated on a regular basis. An existing franchise network (currently 15 experienced franchisees operating over 90 locations) who are happy to share their learning and best practices with new franchisees. A Franchisee Council that provide structured
franchisee input into key issues such as the development of an annual marketing plan, fleet decisions, operational changes and new products. An experienced management team that has significant experience in operating a corporate/franchise network. A dedicated franchise team to support and advise franchisees on marketing, fleet, accounting, brand representation and more. A full suite of operational and procedural manuals that outline operating standards, policies and procedures governing all important aspects of the business. Thrifty is committed to being a leader in the rental car business and will continue to invest in people, process and market development. Going forward they will recruit and train the best people in both corporate and franchise operations. This is an opportunity to join a growing and dynamic organisation that will reward success and encourage initiative. Some financial assistance may be available, conditions will apply. v For further information please contact John Wilkinson, Thrifty National Franchise Manager, mobile number 0411311187 or by email at fm@thrifty.com.au
Be part of a great family. Thrifty is rolling out its franchise program into southern, western and northern Sydney, with more opportunities also available Australia-wide. We are the only Australian-owned international car rental brand, operating under the umbrella of NRMA Motoring and Services, an iconic and trusted NSW/ACT-based organisation. The NRMA’s 2.2 million members, strong operational and marketing support mean our business is poised for growth. Renowned for its customer service, as well as its wide offering of passenger and commercial vehicles, the Thrifty brand’s target market position is quality and good value. To be part of this great business model, phone John Wilkinson on 0411 311 187 or email him at fm@thrifty.com.au
A member of the JWC THR0111
group of companies
profile: l a porche t tA
LA PORCHETTA IS LOOKING for more
Passionate, Enthusiastic Franchisees! Australia’s largest fully licensed restaurant franchise specialises in Italian and modern cuisine.
D
o you want to own your own successful restaurant, but don’t know how to start?
Buying a franchise is a great way to become your own boss, working in partnership with a proven and established business, whose products, reputation and buying power can help bring customers to your door. With over 20 years’ experience and approximately 80 locations located in Australia, New Zealand and Indonesia, La Porchetta leads the way as Australia’s favourite value-for-money Italian restaurant. The La Porchetta team specialises in delivering freshly prepared Italian cuisine at affordable prices, and they believe in the highest standards of ingredients delivered with exceptional and quick al la carte service. Since 1985, when Rocco Pantaleo and Felice Nania purchased a run-down pizza parlour in the heart of Melbourne’s Italian restaurant district in Carlton, La Porchetta has been offering the European concept of quality food, great service and value for money. The formula proved a big hit with customers and soon transformed La Porchetta into a thriving restaurant. Using their hands-on business experience,
Rocco and Felice developed and refined the La Porchetta franchise concept. Their first franchise restaurant opened in Reservoir, Victoria in 1990. The company continues to expand and innovate with the launch of their exciting new La Porchetta Pronto concept. Offering a selected range of take-away La Porchetta menu items, and operating from within retail outlets such as convenience stores and shopping centres, La Porchetta Pronto offers prospective franchisees even greater choice and flexibility. The first La Porchetta Pronto opened in Melbourne, Victoria in 2000. La Porchetta can teach individuals how to cook and to run a successful restaurant. What franchisees need to bring to the table is a passion for food and the hospitality industry, commitment and stamina, strong relationship and communication skills, entrepreneurial drive, and empathy for others. Once an individual has registered interest in owning a franchise, they will be guided through the La Porchetta Approval process. which is designed to show a potential franchisee what it would be like to be ‘part of the family’, so they can make an informed decision. La Porchetta provides a comprehensive support system that includes initial and ongoing training, brand marketing, distribution centre, Policies & Procedures Manual, shared marketing materials, annual conference, Franchise Advisory Committee, Mystery Shop Audit Program, regional meetings, bulk purchasing, and ongoing research and development. Each new franchisee receives two weeks of intensive theory training plus 8 weeks of practical training onsite at a designated restaurant, covering all aspects of a working kitchen and the pizza section, customer
service, and general administration. Franchisees are also offered the opportunity to attend ongoing training as required. Best results are achieved by owner operator franchisees; however it can be run under a management model. Sara Pantaleo, CEO, explains: “Being a La Porchetta franchisee means much more than being a business owner. Joining La Porchetta is like affiliating yourself with a network of likeminded individuals who are passionate about food, people and business.” La Porchetta offers another unique aspect in that it operates a flat fee franchise system and does not take percentages of gross profits. This is an added attractive incentive for franchisees, as it means the franchise has a high return for effort. Treated more as business partners, La Porchetta franchisees are encouraged to contribute by partaking in various forums such as conferences, committees, regional meetings and intranet systems. However, sometimes an informal chat over a coffee can be just as rewarding! The Support Office provides all franchisees with assistance and guidance. Generally franchisees live in the area they wish to open a franchise and will have a working knowledge of the area. La Porchetta franchises are currently available in regional Victoria, Melbourne, Sydney, Brisbane, Regional Queensland, Tasmania, Western Australia, Australian Capital Territory and New Zealand. v To learn more about owning a La Porchetta franchise contact the La Porchetta Support Office: +613 9460 6700, franchising@laporchetta.com.au or www.laporchetta.com
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Fran
Owning a La Porchetta franchise means more than owning a business. It means you’re part of Australia’s fastest growing independently owned Italian restaurant chain. With over 20 years experience in franchising and approximately 80 locations internationally, La Porchetta leads the way as Australia’s favourite value-for-money Italian cuisine restaurant.
Own a slice of La Porchetta A franchise with the right ingredients } Australian owned company. Â&#x2021; \HDUV H[SHULHQFH LQ ,WDOLDQ UHVWDXUDQWV Â&#x2021; $XVWUDOLDÂśV ODUJHVW IXOO\ OLFHQVHG UHVWDXUDQW franchise. Â&#x2021; ,QGLYLGXDO WHUULWRULHV Â&#x2021; &RPSUHKHQVLYH WUDLQLQJ VXSSRUW IRU DOO QHZ franchisees. Â&#x2021; 2QJRLQJ WUDLQLQJ RSHUDWLRQV DQG PDUNHWLQJ support. Â&#x2021; 3URYHQ V\VWHPV DQG PDQXDOV Â&#x2021; <RX FDQ QRZ DOVR FKRRVH WKH /D 3RUFKHWWD Pronto business model which is an exciting new FRQFHSW LQ WDNH DZD\ SL]]D DQG SDVWD RXWOHWV
New and existing territories available
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Â&#x2021; ACT Â&#x2021; New Zealand
To learn more about owning a La Porchetta franchise contact: La Porchetta 6XSSRUW 2IÂżFH via our online franchising enquiry form at : www.laporchetta.com, email: franchising@laporchetta.com.au or call: 03 9460 6700.
This is general information only and details are correct as of 2 October 2009. La Porchetta Distributors Pty Ltd reserves the right to change features and requirements of a franchise as VWDWHG KHUH &RQWDFW /D 3RUFKHWWD 6XSSRUW 2IÂżFH WR UHDG ODWHVW )UDQFKLVH $JUHHPHQW &RS\ULJKW Â&#x2039; 3DQWDOHR ,QYHVWPHQWV 3 / DQG ) DQG $ 1DQLD 3 / $OO ULJKWV UHVHUYHG
Franchisng Ad Full Page 1009.indd 3
6/10/09 2:48 PM
profile: go sushi
First Year $100,000 Profit Guarantee First year support and a great guaranteed start for new Go Sushi franchisees in 2010!
G
o Sushi, one of Australia’s leading franchisors, is starting the New Year with big cash support for their new franchisees, by introducing the First Year $100,000 Profit Guarantee for all new Go Sushi store owners!
and cash-flow. We wanted to give new Go Sushi franchise owners a chance to be making a profit from day one while they were establishing their business, systems and customer base,” says franchise Recruitment and Leasing Manager David Hill.
All franchisees that start a new Go Sushi business before December 31, 2010 are eligible for the First Year $100,000 Profit Guarantee. Essentially, if a new Go Sushi franchisee does not make $100,000 net profit* in their first year, the Go Sushi Support Office will make up the difference.
“Buying into a new business is a serious decision, and the First Year $100,000 Profit Guarantee provides a 35% return on investment to the franchisee in their first year,” says Hill.
Investing in a new Go Sushi business with the First Year $100,000 Profit Guarantee enables new business owners the chance to fulfil their dream of owning and running their own business, with far lower risk, and within an established and growing franchise network. “Having profitable and sustainable businesses is our primary concern, and the first year of trading is always the toughest on capital
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The special offer is available for all new Go Sushi stores from January 1st 2010 until December 31st 2010 for new franchisees that sign their franchise agreements and pay their initial opening costs before the closing date. Conditions do apply and for more information please contact Go Pacific Retail. Go Sushi is committed to strong branding, excellent products, happy customers and great relationships within the Go Sushi franchise network. They are committed to
helping our franchisees achieve their full business potential by providing them with the skills, tools and know-how to perform at their best. Go Sushi stores are so popular because they deliver healthy fresh food at great value prices. Every Go Sushi product is made fresh daily on-site, with quality ingredients. The combination of great products and strong franchisees has resulted in the expansion of Go Sushi franchises throughout Queensland, New South Wales, Western Australia and now internationally in France! Along with Go Sushi, Pacific Retail Management now has three other exciting brands available for potential franchisees with over 40 stores nationwide - Love Coffee & Crepes, Beard Papa and Kick! Juice Bars. v For more information visit: www.pacificretail.com.au
ATO
Help starting & staying
on track with tax T
here are so many different things to think about when starting your own business that making sure you are set up to meet your tax obligations might not seem like a priority. However not putting systems in place to meet your tax obligations can cause problems later at a time when you want to focus on running your business. Fortunately the Australian Tax Office (ATO) has information and assistance available to help you register your business, get your business tax-ready and make sure you are reporting correctly.
Getting an ABN An Australian business number (ABN) allows you to claim GST and fuel tax credits and allows your business to be easily identified by other businesses for invoicing and payment purposes. However, to get an ABN, you must have commenced trading or have undertaken sufficient activities to show you intend to start a business. The quickest way to get an ABN is to apply via the Australian Business Register website at www.abr.gov.au If you are applying as an individual, you will need to answer a series of questions to confirm you are entitled to an ABN.
Getting your business tax-ready Once you’ve got an ABN there are various tools available from the ATO to help keep you on track with your tax obligations.
practices are helping them meet their tax obligations. The program builds a profile of your business from the answers to a series of questions and delivers an evaluation report highlighting areas where you could improve your taxrelated business practices to become taxready.
• businesses with more than $2 million turnover
• consolidated groups; a consolidated group consists of a head company and subsidiary member(s) that are wholly owned by the head company
You can evaluate business practices at any stage of the business life-cycle – from when you’ve just started your business right through to selling or closing your business down.
• GST groups; a GST group consists of two
It also assists tax practitioners, business advisers and bookkeepers to identify where a client’s business can improve its tax-readiness.
Another way to help you identify whether you’re on the right track with your tax obligations is by comparing your business performance to the rest of your industry using the ATO’s small business benchmarks.
What Is your business tax-ready? can do If you are a business operator, Is your business tax-ready? will:
or more business entities that operate as a single business for GST purposes.
Small business benchmarks
The ATO has developed two types of benchmarks for small business:
• provide information on characteristics and
• performance benchmarks, which are based
• identify areas of your business where
• input benchmarks, which are based on
practices that are common in the operation of a successful business improvements can be made
• identify how you can improve your ability to meet your tax obligations
• provide a report on how your current
practices compare to recommended tax-related practices and advise you when your business practices reach the standard required.
If you run more than one business, you can set up multiple business profiles to evaluate the practices of each business.
One of the most useful tools for small business is a new computer program, Is your business tax-ready?, available free from the ATO.
Who can use Is your business tax-ready?
Is your business tax-ready? helps small businesses check whether their business
Is your business tax-ready? is for small businesses, including sole traders, with
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turnover of below $2 million. It is not intended for:
on information small businesses report to ATO on income tax returns and business activity statements
information industry participants and trade associations provide to ATO.
The input benchmarks mainly relate to trade industries, while the performance benchmarks are available for a wide range of small business types. More than 50 small business benchmarks are currently available, with 100 expected to be published by June 2010.
How can benchmarks help your business? The performance benchmarks allow you to compare the performance of your business to industry averages and check your compliance with your tax obligations, particularly in
“Increased competitive pressures on small businesses mean some taxpayers will seek an unfair advantage by not recording and paying tax on all of their transactions.”
relation to cash income. They can act as a reference point to check if you are on the right path with your tax obligations and an opportunity to adjust things if required. Businesses can check their performance on up to five measures against their turnover, including cost of goods, labour, rent, GST-free sales and motor vehicle expenses.
How do we use benchmarks? Benchmark information shows most businesses report income and expenses within a certain range.
your tax return or not reported all your income in your tax returns or activity statements – if so: - correct the information, and - let the ATO know by making a voluntary disclosure. Voluntary disclosures may reduce any penalties and interest that apply.
Some upcoming key lodgement dates for business 21 January 10 Activity statements —
There are often good reasons why a business might report outside these ranges however it may also be an indication the business is not meeting its tax obligations, particularly in relation to cash transactions.
December 2009 monthly activity statements: final date for lodgement and payment.
Increased competitive pressures on small businesses mean some taxpayers will seek an unfair advantage by not recording and paying tax on all of their transactions.
Last day for superannuation guarantee contributions to be made to a superannuation provider for quarter 2 2009–10 (1 October – 31 December).
Small business benchmarks are one of the ways the ATO can support honest businesses by identifying and taking firm action against those who are avoiding their tax obligations.
21 February 10
What if your business is outside a benchmark? Benchmark figures are an average of tax information reported by your industry so there may be a good reason your business performance falls outside a benchmark, for example higher rent because of a city centre location. If your business is outside the benchmark, the ATO recommends you:
• review your record keeping • consider how your business operates • check if you have made a mistake on
28 January 10 Superannuation —
Activity statements —
by calling 13 28 66 between 8am and 6pm weekdays. Once you are ready to apply for an ABN, in most cases you can do it online at www.abr.gov.au. Getting your business tax ready You can download a copy of Is your business tax-ready? from the Tax Office website at www.ato.gov.au/TaxReady. Alternatively you can order a copy on CD by calling 13 72 26. Small business assistance program If you need more help with tax, you can access the ATO’s small business assistance program. The program is a free and confidential service tailored to suit the needs of any business, no matter how small. Visits are conducted by experienced tax officers at the business owner’s chosen location between 8am and 6pm on weekdays. Topics covered include registering for an ABN, paying GST, understanding tax obligations, record keeping and lodging activity statements.
28 February 10
Businesses can view a short presentation and arrange a visit by registering online at www.ato.gov.au/business or by calling 13 28 66 between 8am and 6pm weekdays.
Activity statements —
Small business benchmarks
Quarter 2 (October - December 2009) activity statements: final date for lodgement and payment, including electronic lodgements.
For more information and to view the small business benchmarks, visit our website at www.ato.gov.au/businessbenchmarks. For more information about record keeping for small businesses, visit our website at www.ato.gov.au/recordkeeping. v
January 2010 monthly activity statements: final date for lodgement and payment.
For a full list of all key lodgement dates for the coming year go to www.ato.gov.au/ businesses and search for ‘Key dates’.
Need help?
More information
Applying for an ABN
More information is available from the Australian Tax Office website www.ato.gov.au or by calling 13 28 66.
You can get more information about applying for an ABN from www.ato.gov.au/business or
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PROFILE: je t ts fit ness
Jetts Fitness 24/7 now Australia’s Fastest Growing Fitness Chain With a new club opening every weekend, Jetts Fitness is blazing its way across towns and cities throughout Australia with its low cost, high value, never closed club concept.
T
he Jetts concept takes an opposite end approach to traditional fitness operators, cutting out the least used components such as pools, steam rooms and crèches and adding value through low fees, convenient locations and 24/7 access. Now with over 70 clubs open or under construction, the Australian owned franchise system is achieving monumental growth on the back of an overwhelming demand from both franchisees and consumers. “2009 has been a bumper year to date for our franchisees. Consumer demands are now higher than ever due to the shifting economy and this has placed a higher emphasis on value based services,” says Brendon Levenson,
Managing Director of Jetts. Brendon continues, “By removing facilities that most members were not using, we were able to cut memberships in half. And, by locating clubs within minutes of members’ homes, we have significantly boosted the value proposition to those who are time poor yet health conscious.” Now servicing over 30,000 members and growing at a rate of over 4,000 per month, the group has a goal of operating 230 clubs nationwide by 2012, on a base of 185,000 members. “Franchisees are benefiting from a true absentee business, with over 85% of operators maintaining their day jobs or
other business interests, while enjoying solid returns in an industry they love,” says Brendon. The group has experienced significant growth throughout 2009 in all metropolitan markets across the country, with clubs open or under construction in all major cities. Jetts’ momentum, fuelled by new franchisees and existing operators moving to second and even third clubs, has now set its sights on Australia’s regional areas to bring the benefits of fitness to small and mid-sized towns across the country. “The majority of our clubs are located in metropolitan markets; however, the quick success of our regional clubs opened this year, has prompted us to focus our efforts on developing these markets with suitable franchise partners.” Regional clubs in Toowoomba, Rockhampton, Ballina, Grafton and Rockingham (WA) have performed exceptionally well, with Levenson crediting active, sporting populations for driving regional club performance. “Our experience in these towns shows that consumers are looking to lead active and healthy lifestyles, but are often limited by lack of quality gym facilities available due to smaller populations. Our small footprint, low overhead structure allows us to establish great facilities in towns with as few as 10,000 people. And with lower rents, these clubs are driving substantial financial returns for their club owners.” v For a full list of regional opportunities, or to find out more information on establishing a Jetts Fitness club in your area, contact the Business Development Team at Jetts Corporate, on (07) 5493 1202 or visit www.jetts.com.au
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Change the shape of your town.
Jetts has franchise opportunities in regional and metropolitan areas across Australia and New Zealand. For immediate action, contact our Business Development Team on 1300 JETTS 247 or visit www.jetts.com.au.
profile: pack & send
No limits to
Pack & Send’s Success
What’s in an award? Each year, a franchise will acknowledge exceptional performers within its network, but what does it tell you about the business and its prospect?
P
ack & Send’s recent award finalists demonstrate that success within the network is achieved whether your business is just starting up or has been established for a number of years. At their recent conference in Melbourne, the company rewarded 14 franchisees for a range of achievements, including ‘sales performance’, ‘no limits’ awards and ‘team players’. The variety of recognition awards in any franchise can provide you with some insight into the company as a whole and what success could look like for you. Winners of the Pack & Send Franchisee of the Year 2009, Shane and Sally Cole have much to share about their recent successes. Franchise owners of Pack & Send Melbourne City 3, the pair have a wealth of experience across a number of Australian franchise networks. Before opening his Pack & Send retail store, Shane worked for a company engaged to recruit and select franchisees for a range of
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Australian franchises, one of which was Pack & Send. Prior to this role, Shane also worked as a franchise support manager that assisted franchisees to build their business. Shane’s experiences provided him with the insight to invest in his own franchise. Aside from the systems and processes Pack & Send employs, Shane was drawn to the genuine and approachable management team. Five years on, Shane and Sally have built their own business within the Pack & Send network and have been recognised with the top gong for their commitment to excellence in customer service and successfully establishing their store in the Melbourne CBD. On the other end of the spectrum, the new retail store, Pack & Send Pyrmont in Sydney, also demonstrated success within a mere seven months of having opened its doors. Franchise owners, Lissa Becker and Mike Smart won the Rising Star Award that
recognises those who are new to the network but show extraordinary promise. Both Lissa and Mike have achieved outstanding sales results and have increased their turnover each month since opening in March 2009. The team were also commended for their immaculate retail display and exceptional customer service. Recognition of franchisees and their businesses within a network, as well as the types of achievements they are recognised for, should demonstrate the overall success of the network, its systems, support team and profit margin. Before you start your own franchise, review the company’s recognition system and criteria. It may just provide you with that necessary piece of information when deciding on the right franchise for you. v To find out if Pack & Send is the one for you, visit www.packsend.com.au
PROFILE: maga zine vending
Launching
a glossy new chapter in vending machines
With more than 4 magazines being sold in Australia every 10 seconds, this innovative new concept, with no competitors, looks set to capture its share of this lucrative market.
T
he Director of Magazine Vending says extensive market research has indicated that by installing magazine vending machines in strategic locations across the nation, there is a definite potential for business success. “The machines are expected to do extremely well in venues such as hotels, hospitals, airports, train stations, bus depots, ferry terminals, Universities and TAFES,” he says. “These are places where people tend to have to spend time waiting for appointments, transport, classes etc. A good magazine always makes the waiting time much more pleasant.” Magazine Vending is a well overdue concept in Australia. “Without opposition or competition in this area, this makes Magazine Vending the only company to provide this much needed service in this convenient consumer driven society without the extra price tag,” he says. The Director says that by becoming one of the initial machine owners of Magazine
Vending you could have the opportunity of investing in a genuine low cost, low risk system which provides you with the ability to grow a large network of units, thereby creating real passive income. “The truth is that there is real financial independence available to you with Magazine Vending machines. They are unique, they carry products people want, they are not expensive, and people are attracted to them with their unique unprecedented consumer exposure and availability, he said. “If you can understand the logic behind consumer service, we are sure that once you’ve talked with us, read our information, and seriously considered the opportunity we are presenting to you, you will be ready to start your own Magazine Vending business.” Magazine Vending, features a high profile Magazine portfolio of more than 80 Australian titles including established favourites such as FHM, Ralph, Zoo, Cleo, Women’s Day, Cosmopolitan, Dolly, NW and Top Gear.
“Our Company has a new and innovative advanced magazine vending machine which to date has been unavailable to anyone else in Australia. The machine takes cash, credit card and even ‘contactless’ payment where you simply use your mobile phone and the cost is added to your bill. We have realised the potential for such a vending machine and offer a business designed around individual’s lifestyle and requirements,” he says. Magazine Vending provide ongoing support to all distributors. “We provide a support team. We are committed to providing excellence in locating dynamite locations for your vending machines We follow up and support with ordering stock and the ongoing administration making sure our clients are gaining maximum return.” “Each vending machine is a billboard for the product and brand, so we will ensure that they remain clean and stocked at all times. In relation to changes in marketing we will be able to facilitate updating of artwork with a fast turnaround time.” “We can also simply arrange a complete logistical solution making this business so easy to operate. And remember our Company supplies your stock at no cost to you, and including our flexible credit terms, you may return any unsold stock at no cost to the distributor! That’s what makes this the most simple and profitable stock control system in the Country, with no stock risks! No Product expiries. Together we can make this new and exciting concept work!“ v Magazine Vending has packages to suit different levels of investment from those just looking to start out with one or two machines to more serious operators looking to place hundreds of units. To receive more information please contact sales@magazinevending.com.au
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profile: we t-se al
WET-SEAL: When the going gets
Tough, The Tough Get Going I
t’s not an original saying, but it’s certainly an appropriate one in the case of Wet-seal, the largest waterproofing company in Australia and New Zealand. The continued expansion of their franchise support team and a more active involvement in production and distribution has seen them construct a new custom designed Corporate Office at a time when many other businesses are cutting back. Even in its humble beginnings in 1984 in a small shed in Coffs Harbour on the New South Wales Mid-North Coast, the founders of Wet-seal saw the enormous potential to be realised if they could develop a system of waterproofing bathrooms and other wet areas that actually worked (a rarity in those days). The fact that they have now waterproofed over two million bathrooms with a negligible failure rate is testament to getting it right.
Franchises for the last three consecutive years.
weekly income while being trained!
Quality assured systems, clear guidelines and upholding the Wet-seal brand is essential to its business growth and success. It allows Wetseal to keep everything within the radar so that they can pinpoint any potential issues or crises. They have a dedicated IT department and tailor-made software tracking all work, product batches and administration. This sophisticated system allows for the smooth handling of over 3,000 invoices per month. All jobs since 1985 have been logged into the system and the database serves as a useful tool for repeat business which represents 70% of overall business for the company.
Training doesn’t stop at the end of the five weeks. Ongoing training and support is a vital part of the success of Wet-seal franchisees and a team of experienced technical experts are always on hand to assist with advice and guidance.
In addition to their expanded Corporate Office (still in Coffs Harbour), Wet-seal have a Marketing Office on the Gold Coast, QLD and a Technical Office in Melbourne, VIC.
Part of Wet-seal’s progressive thinking is the emphasis on professionalism. A rigorous platform of manuals, training and systems allows franchisees the scope to build a successful business. The initial training program for new franchisees takes five weeks and covers all aspects of waterproofing using the Wet-seal System, as well as sales, administration, small business management, and marketing.
Wet-seal currently has over 60 franchisees servicing both the Australian and New Zealand markets. With an annual turnover of over $12 million, Wet-seal is continuing to expand on a rapid basis in both countries and hasn’t looked back since becoming a franchise company in 2000. Wet-seal has also been ranked in the top 50 in the BRW Fastest
Not only is the cost of this five week training program included in the franchise purchase price, Wet-seal also pay for all travel and accommodation costs and a daily living allowance. The purchase price also includes tools, uniforms, a communication package, stationery, signwriting, and start up materials. Wet-seal can also provide a guaranteed
Maintaining a neat image and a clean vehicle, having appropriate signage and answering phone calls professionally all add up to high levels of service. Wet-seal prides itself on being the industry leader in waterproofing and continually devotes itself to meeting all of its customers’ requirements, and supplying an extensive range of quality up-to–date-guaranteed waterproofing and sealing systems. Their key success factors are their highly trained franchisees and their ability to deliver, on a continual basis, up-to-date, state of the art waterproofing systems with a high level of customer service satisfaction. Wet-seal monitors and evaluates their practices and products on a weekly basis to ensure that all facets of the company and its products are being carried out to the utmost ability of their highly trained franchisees and staff, as nothing less will do. In turn their customers can have peace of mind and complete confidence in the knowledge that they receive the very best fully compliant guaranteed waterproofing system for their purpose. The Wet-seal slogan is “We didn’t invent Waterproofing … We Perfected It!” and they continually perfect and improve their systems so that they know that they are constantly delivering the best waterproofing and sealing systems to meet and exceed all of their customers’ expectations. Wet-seal have also recently undertaken the supply of underfloor and in slab heating systems, giving their franchisees another avenue of income - so now franchisees actually receive two franchises for the price of one (waterproofing & underfloor heating). v For further information visit www.wet-seal.net
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f o t r a P A Become
s ’ a i l a r t s u One of A
s e s i h c n this wing Fra
o r G t s e t Fas
aring in h s t r a t s story! s and s e c c u s trong 25 year s
After 25 years of sustained growth Wet-seal has yet again had to build a bigger and better Corporate Office to cater for an increased number of training, support and technical staff, all focussed on providing an outstanding (and award winning) level of assistance to their network of waterproofing Franchisees throughout Australia and New Zealand. Wet-seal’s waterproofing systems are utilised by most of Australia’s quality conscious building companies, the type of building companies that have felt little or no effect from the current economic downturn.
Financee l availab s n
io * conditly app
Opportun ities avail able in most st ates of Australia & both isla nds of New Ze aland
When you purchase a Wet-seal Waterproofing Franchise you are provided with: �
5 weeks training in both waterproofing & business management (ALL travel & accommodation included)
�
Tools, equipment, initial stock, vehicle signwriting
�
Laptop computer, printers, mobile phone, digital camera, stationery & uniforms PLUS you get these great EXTRA BONUSES:
�
Not only do you get a Waterproofing Franchise, You ALSO get an Underfloor Heating Franchise (2 for the price of 1)
�
Wet-seal also offers a guaranteed weekly income while training
For further information call Peter Bischa on
1800 025 081
or
For NZ Enquiries call 0800 436 000
0418 393 577 Visit: www.wet-seal.net
Wet-seal
R
BRW Top 50 Fastest Growing Franchises for 2007, 2008, 2009
“Your Waterproofing & Underfloor Heating Professionals”
shop fit & design
HOW TO GET MORE BANG
Leon Hayes, Managing Director, Shopfit Central
for your Shop Fitting Dollar W
hen you’re fitting out a shop you need to consider several different things. First, there’s getting the right sort of equipment for your shop so you can display your goods effectively while maximising the use of space, and then there’s the cost of the shop fittings you purchase. The ideal scenario is to get the best quality shop fittings which will do the job you need, for a budget price that doesn’t break the bank.
especially if you can be very specific with your needs. It’s also a good idea to do your research first. Have a look into what materials are available, and get an idea of what you’ll pay. You want something that looks good and is durable, but it doesn’t need to be the most expensive material. If you do want a special feature in your shop, then maybe pay a little more for that (for example, a special display stand or front counter), but keep the rest of the fittings cheaper.
There are several options for outfitting a shop, ranging from purchasing pre-made fittings, or having shop fittings designed and constructed to fit your space. Many people believe that having shop fittings designed is more expensive than buying pre-made fittings; however, it can work out very economically, and may even be less expensive depending upon the time of year.
The first quarter of the year is also a good time to lease retail premises if you’re opening up your first shop, because leasing agents can be more negotiable at this time (as can landlords), so it’s actually a great time to open a new business. Even though the Christmas rush is over, setting up shop at this time can prove to be far less expensive than in the final quarter of the year, which is considered to be the most expensive time to build a shop (according to Shopfit Central statistics).
Timing The Christmas period is one of the most active in the retail industry, and many people find that, going into the first quarter of the New Year, purchasing shop fittings can actually be less expensive. The first quarter of the year can be an excellent time to find shop fitters looking for work. Many are busy in the pre-Christmas period, but find work drops off after Christmas. For this reason, it can prove to be a win-win situation for both you and your shop fitter. You may also save money if you have a plan already in place when you visit a shop fitter. If you know exactly what you want, you may save some money in consultation fees,
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After the Christmas period, consumer confidence can be fragile, which may make opening a shop seem like a riskier option, but it comes with the benefit of much greater negotiating power. Landlords and leasing agents can become anxious to find renters for their retail businesses, so as a potential renter you have the upper hand when it comes to negotiation. If you can secure a good discount now, you can save a great deal of money in the long term.
Customised or off-the-shelf? There are several reasons why it can be a good idea to get customised shop fittings.
The first is that they really are designed to fit with your shop. You can get them to perfectly match your ideal décor, and you can get them to fit unusually sized or shaped rooms. You also get more say in the materials used in construction, ensuring that you get a high quality product. The other benefit of getting customised shop fittings is that you only need to deal with one supplier. When buying pre-made shop fittings, it may be necessary to visit several stores or showrooms to find what you need, which can be a time consuming process. It may also be difficult to find fittings that perfectly match each other or match the design of your shop. When you select a shop fitter to custom design your shop, they’re able to come into your shop, have a look at the space, measure it up professionally, and get a good visual image of your shop, and thus will have a better understanding of what will work well in the space you’ve got. You may have a mental picture in your mind of what you want your shop to look like, but what you want may not work well with the space you’ve got. A good shop fitter will be able to discuss your needs with you, and advise you on what will work and what won’t. A shop fitter may also be able to provide you with additional ideas which will give you a better picture of your shop’s potential and what’s available with respect to shop fittings. A good shop fitter can also help you find shop fittings that serve multiple purposes (for example a display bench can have useful storage space built into it). Shop fittings can
“The first quarter of the year can be an excellent time to find shop fitters looking for work.”
also be designed to suit your shop’s unique purpose, which may not be possible when fittings are purchased off the shelf. If you’re getting your entire store outfitted by a single shop fitter, it may also be possible to secure a discount which wouldn’t be possible if you were getting only one or two things made specifically for your shop. Shop fittings can be designed to fit in with small or awkward spaces that may be difficult to find an appropriate off-the-shelf item for. If you have a particularly unusual or unique business, or are selling specialised items that don’t seem to fit in with a more standardised shop design, then getting customised shop fittings may also be very beneficial. Purchasing off-the-shelf shop fittings is probably the most economical way to outfit your shop. Many off-the-shelf fittings are manufactured overseas, making them much cheaper, and most are assembled in bulk, requiring less manhours to build, also lowering the price compared to customised shop fittings. The downside to purchasing off-the-shelf items is that it may be more difficult to find items that actually fit your store’s size and shape, which means you may need to compromise when it comes to your store’s layout. You may also spend a great deal more time trying to find items that are the “perfect fit” for your store, and those hours of searching are hours you could be spending setting up your shop, or earning income. Sometimes the money you save in shopping around may not pay out in the long term,
especially if you can find a custom shop fitter who will work for a great rate. For many people it makes sense to combine some customised shop fittings with some that are bought off-the-shelf. Such a compromise can save time and money. The important things are customised to suit your needs, and the things that don’t require as much speciality are bought off-the-shelf. For example, you may want a counter that’s customised to suit your needs, which really stands out and looks great, and is a focal point in your store. However, you may need shelving or display racks that really won’t be on display to any great extent, and which will be outshone by the products displayed on them. Something simple and inexpensive can work wonderfully. Many off-the-shelf items are customisable to some extent, and many also come in a variety of sizes and colours, so can be chosen to fit fairly well into a specific area. Ikea, for example, sell a variety of shelving and display units for budget prices; they’re good quality and come in a variety of colours and sizes. There are areas of most shops that aren’t on display, and in these areas you can choose the cheapest shop fittings. Provided they are sturdy enough and perform well for the purpose they’ve been purchased, their appearance and quality of the materials doesn’t matter as much. Many people are concerned that using offthe-shelf fittings will make their store look bland, or that it will lack uniqueness. However, there are ways of sprucing up anything to give
it a unique look of its own. This may mean using colourful coverings or decorations which can be easily attached. It may require a little extra creativity, but it also has the benefit of personal touch, which can be lacking in even the best custom designed shop fittings.
Make the most of your budget Ultimately, when you’re opening a new shop or refurbishing an old one, you want to get the best fittings for the best price. Above all, you want something that’s high in quality, looks great, and most importantly, performs in the way it’s supposed to. If you do want or need custom fittings, there are ways of minimising the cost by hiring shop fitters at the right time of year (in the first quarter after the Christmas season), or by combining custom shop fittings with off the shelf pieces. Purchasing lower quality fittings for areas of the shop that aren’t in the public eye while reserving the highest quality for the most visible areas is also a way of making the most of your budget. v Leon Hayes is the Managing Director of Shopfit Central, Australia’s first free shop fitting and designer quoting service for retailers, franchisees, franchisors and business owners. Their website offers users a three quote quoting service, with a ten business day turn around. Shopfit Central has a nationwide network of shop fitters and designers who pass an industry leading 36 point checklist. www.shopfitcentral.com.au
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focus: jim’s c ar cle aning
Awash with
profits and growth Jim’s Car Cleaning franchisees are soaking up the rewards of being in the right business at the right time.
J
im’s Car Cleaning, CEO, Ali Olmez has big plans for 2010.
There are currently 370 franchisees in Jim’s Cleaning Group nationally and Ali’s plan is to massively increase that number. “We started in 2000 so it’s our 10th anniversary and our goal is to have an additional 100 franchisees by end of 2010 including six car wash sites.” Ali explained. “It’s a huge task and will be a record for us, but I’ve been looking at the budgets and I believe we can do it,” he said. Jim’s Car Cleaning is a unique mobile car cleaning system that is compliant with all the relevant council water obligations. Ali has been with the Jim’s group since 2006 as a franchisor in the Carpet Cleaning division. In just over 6 months as CEO for Jim’s Car Cleaning, Australia and New Zealand, he has almost doubled the amount of franchisees. “Whilst I was with Jim’s Carpet Cleaning I was trying to stake out a new challenge and saw
the huge potential in car cleaning,” he said. Jim’s Car Cleaning is typical of new millennium businesses seizing opportunities and turning what some may seem as a negative into a profitable positive. “With the current water restrictions, you can’t wash your cars at home, and many people simply don’t have the time to take their car to a car wash so the advantage of calling us is we will come to you, to your home or office, and provide an effective service.” Ali says the backing of the Jim’s brand was vital to their success. “I definitely have great faith in Jim’s. A recent survey showed the brand has 96 per cent public recognition which is our biggest advantage,” he said. “Also the Jim’s group has got close to 3000 franchisees nationally which makes us second largest after Australia Post and it means we’re bigger than McDonalds!”, he said. Ali says one of the key reasons why Jim’s has been so successful is that it is designed for the franchisee more than any other system. “It’s a mobile business, so we go to the customer. The franchisees have the option to choose when and where to work. The customer calls the national number, the franchisee gets a message on their phone, and they have the option to take that work,” Ali explained. Unlike a lot of systems, no percentages are charged. “Our fees are fixed so the more their business makes the more profit they make,” he said. “We continually add value by sourcing the best and most suitable new products for our franchisees. We take the franchisees’ feedback on these products as well to make sure they are happy and their clients are happy,” Ali said. Potential Jim’s Car Cleaning franchisees don’t need any experience because all training is provided.
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“We look for someone who is pleasant, friendly, energetic, can work as part of the team but who also wants to be their own boss and grow their own business,” he said. He said their franchisees came form a variety of different backgrounds. “We have ex truck drivers, sales managers, factory workers. It doesn’t matter – the main quality is that they ‘want to have a go’ and have good communication skills. All the tricks of the trade, such as detailing of cars, we teach.” Initial training is provided at the exclusive facility, specially designed for Jim’s franchisees in Mooroolbark, Victoria. This is an extensive course and participants from all over Australia stay at the centre for the duration of their training. But the training doesn’t end there. “We also have monthly meetings, provide ongoing training, new products, further training as requested. In addition to this we (franchisors) speak to franchisees on a weekly basis. I see my role as a business coach with our common goal to increase revenue and decrease expenses. Any of the franchisees have access to speak to the CEO at any time. Communication is the key,” he said.
Clean and Green Water saving is extremely important at Jim’s and a new initiative will help protect this precious resource. Jim’s Car Cleaning has designed and developed an Australian manufactured water containment mat, which will be part of all Jim’s Car Cleaning systems. The car is parked on the mat, which has little holes where the water runs in and is contained. The water is then pumped back into the tanks in the mobile van. “This water containment mat will ensure our 5 star water usage range and eliminate heavy penalties for water over-usage,” Ali said.
Franchisee – Wes Telford, Jim’s Car Cleaning, Thomastown, Vic. Wes Telford has gone from a high pressure career to a high pressure hose and he loves every minute of it. Celebrating 12 months as a Jim’s Car Cleaning franchisee, Wes says his move from a highly stressful desk job in the import and export industry to owning his own business has been a brilliant move. “I can honestly say my work life balance has improved 100 per cent – I was a bit robotic before in my office job. Every day was the same. Now I get to choose my hours, get to choose my jobs.” Wes said a Jims Car Cleaning franchise was a perfect fit for him. . “I’ve got a passion for cars to begin with, plus
I love sport, love being active and outdoors, getting around. And with a young family, I needed some flexibility and this gives me total flexibility.” He said the profit possibilities were obvious. “People are definitely looking for convenience; they’re looking to save time, so I can target business opportunities where busy people can benefit by providing a service that can give them back time to do the things they enjoy.” Wes said he was provided with fantastic support, training and advice right from the start. “First of all Ali sent me out with another franchisee – so I spent a couple of days to see if it was for me. Once I was sure I was interested I went out again. Then I spent some time at the Jim’s conference centre in Mooroolbark where I learnt how the systems
work. It was an in-depth course, really well organised.” Wes said while his business was being set up he then spent some more time out ‘on the road’ with other franchisees, learning the ropes. He said the advice given by the other franchisees, and by Ali at head office, is provided generously and is ongoing, with a call from Ali at least once a week to see how things are going . “Communication is important at Jim’s. If you have any questions Ali is always there to discuss. We give other franchisees our phone number. If you have trouble, for example, removing a particular scratch, you can always ring someone with more experience, and they will help you out.”
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HR ADVICE
Finding the right staff
Paul Cabelli, Executive Recruitment Manager, Franchise Careers
for your small business T
he big challenge in small business today is finding reliable staff.
The next biggest challenge is motivating and retaining them. Whether in food, retail or service, we require a lot from our staff – reliability, customer service skills, a sense of urgency, initiative, good presentation, a positive attitude and a cheerful personality, just for starters. Many businesses opt to recruit their staff via a notice in the front window or line ad in the newspaper. Others rely on word of mouth and contacts. Some use recruitment agencies. However you approach staff recruitment, the key to finding the best candidate is to have a strategy.
Preparation Think about what you want to achieve as a business. What type of person does your business really need? Are you looking for someone with existing skills, or are you happy to provide skills training to someone with the right personality and attitude? By identifying the key ingredients that you want in advance, you can discern between applicants more clearly. Age, cost and experience are a trade off. In more experienced staff you may have to
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break bad habits. In younger inexperienced staff, you are more than likely going to need to train them. There’s a simple saying that almost always holds true in small business – ‘hire for attitude, train for skills’. People can learn skills but changing attitude, personality or demeanor is almost impossible.
Receiving the CVs You’ve prepared a strategy, have your wish list of personal attributes and skill set, placed your advertising and you begin to receive prospective employees’ CVs. You are time poor and need someone to join the team as quickly as possible, so make the process easy. Here are some hot tips for selecting your interview list: Look over the CVs quickly in the first instance, and de-select those you can immediately dismiss. Consider splitting the remaining CVs into two piles. Those that look great on paper, and those that deserve further consideration.
However, it’s not a hard and fast rule.
The Interview Process The interview process comes down to careful planning; maximising your limited time with each of the candidates to ensure you make an informed selection. Top interview tips: Make time to interview prospective employees at a time and place where you and the candidate are not going to be interrupted, and plan out some key questions. You don’t want to find yourself wondering what to ask next. Don’t jump straight into an interview. Firstly, you need to establish rapport. The candidates are often very nervous, so try and help them to relax with some general conversation. Being friendly with them will certainly put them at ease. It is really important that you explain the role in its entirety. This will also put the candidate at ease.
Select a short list and set up interviews.
Let them know the general operations of the business, what equipment they will need to handle or operate, how long they can expect their shifts to be, etc.
CV presentation is a good indicator of an individual’s sense of order, attention to detail, orderliness, and sense of good presentation.
Give the candidate some information in relation to the other team members working in the business, such as average ages,
Re-assess the “further consideration” group once you understand what you have overall.
“There’s a simple saying that almost always holds true in small business – ‘hire for attitude, train for skills’.”
hierarchy, the fact they are a friendly team. Encourage them to talk to you about their previous roles, place them in different situations and enquire further. Questions such as “tell me about a time when…”, “what did you do in a particular situation?” Whilst key questions should be a part of your interview process, preparing notes on specific questions, such as, “when can you start?”, and “what hours are you available?”, could be just as important at the conclusion of the process. At the conclusion of the interview, let the candidate know what the next steps are in the process. Let them know how many people you are interviewing and whether there will be a second interview for those short-listed. Allow time between interviews to gather, review and make a final note on the previous candidate, before refreshing your mind on the candidate you are about to interview.
Making a Decision Don’t make decisions immediately following the interview process. Give yourself some time to think it over and review your notes. There is nothing wrong with calling a candidate back with follow up questions if you believe you need some clarification. If you’ve been fairly consistent with your questions, and at least covered all of the
fundamental issues you documented at the outset, then you should be able to compare candidates with confidence. Even with good planning and consideration, it is not an exact science. Almost every small business person will make more than one regrettable decision – that’s okay as long as you rectify it when you identify it and don’t let it fester. The important thing is to make the best decision you can with the time and information you have before you.
Reference Checks Make sure you conduct reference checks. Similar processes to the interview - prepare your questions and ask behavioral questions – what the candidate did in a given situation? How did the candidate handle pressure/ conflicting priorities? For the most part, candidates will provide referees they know will be positive – so view them for what they are worth, however, ensure that you still conduct them. Sometimes by establishing rapport and being genuinely inquisitive and positive about the candidate in your discussions with a referee, they open up and tell you more than they otherwise would have. This is especially so if you relate to the referee as one small business person to another.
Occasionally, a referee can be surprisingly candid about a candidate’s shortcomings. You have to do your best to distinguish between personal issues and professional issues. Again, you have to trust your judgment about the honesty of the referee. It’s important to keep in mind the equal opportunity rules and regulations throughout the whole process, with both candidates and referees. Recruiting is a distraction from day-to-day business, and it can chew up your valuable time. Remember however, that minimising the disruption of staff turnover starts with making sound hiring decisions in the first place. Ad hoc recruiting may get some reasonable results; however, by being strategic, by applying some structure and consistency to the process, you’ll achieve better results more regularly. Good luck! v Paul Cabelli is the Executive Recruitment Manager at Franchise Careers an HR provider specialising in executive recruitment, training and general consulting for franchise and licence networks. Contact: paul@franchisecareers.com.au Phone: (03) 9533 7600.
121
profile: rp Vending
The secrets to a
successful vending business
How RP Vending Systems ensure their operators are set for success.
L
ocation is an important aspect of any business you run. However, for a vending machine business, location is critical to its success. People often make the mistake of choosing to simply purchase vending machines from suppliers and then go about sourcing locations for their machines themselves. A majority of these vending businesses have failed. RP Vending Systems has 15 years’ experience in finding locations for vending machines. When you purchase machines from RP Vending Systems you are not just purchasing a machine, rather a full service package. RP Vending Systems will find suitable locations for all of your machines in the area that you specify. They specialise in installing machines in corporate locations and do not place machines in public places due to the risk of vandalism. RP Vending has a specially trained team of site locators who hit the streets scouting for the perfect vending locations for their owners/ operators. If you are unhappy with the site RP offers you, they will find another location that is right for you. However, with their years of experience they are guaranteed to find you profitable sites.
122
Graeme Garth, an existing RP client, recently purchased 60 new machines from RP Vending after they informed him of a great new site they had secured, as they knew that he was interested in expanding his vending business. Graeme had all of these 60 new machines installed in the ANZ building in Melbourne’s CBD offering snacks and drinks as well as fresh food to the 6500 ANZ employees. These machines are entirely cashless allowing all ANZ staff to use their staff cards to make purchases and are set up with a back to base monitoring system. This system allows Graeme to check stock levels remotely, saving him time as he only needs to go to the machines that need to be re-stocked. RP has even colour coordinated the machines to suit the ANZ office surroundings. Graeme started off his vending business with just 7 machines in 2006 he now owns 74 machines thanks to the support of RP Vending Systems. RP keeps in contact with all operators and lets them know of any new sites that may be of interest to them, effectively assisting the operators to grow their business. RP Vending Systems pride themselves on being able to get the best sites for their operators. Other great sites RP Vending have
secured for owner/operators include; The Hilton, The Westin, Sheraton on the Park, Ikea and Armaguard to name a few. According to recruitment company Clarius Group, Chefs top the list of occupations with the highest levels of skills shortages ensuing that the demand for vending machines will only continue to grow and in turn RP will continue to assist their operators in expanding their business. Besides location, high quality customer service is also another important element of any vending machine business. RP Vending trains all new owner/operators to be completely independent vending machine professionals as a part of their “Business Start Up System”. They extensively train you on all aspects of the vending business from stacking, maintenance and procurement. After your initial investment to RP you are not tied to them in anyway. You own the equipment and they will simply be there to support you if you need it resulting in a fantastic lifestyle opportunity. v For more information visit www.rpvending.com.au
HOW SWEET IT IS! Over 1200 independent business owners know just how sweet it is to be part of Australia’s greatest vending success story!
s "E YOUR OWN BOSS AND CONTROL YOUR FUTURE s "OOST YOUR INCOME IN A SAFE AND SIMPLE EXCELLENT CASHFLOW BUSINESS s /VER MACHINES NATIONALLY AND THE LARGEST NETWORK OF BUSINESS LOCATIONS FOR YOUR ONGOING SUPPORT s /VER PEOPLE PER DAY HAVE ACCESS AND ENJOY CONVENIENCE FROM AN 20 6ENDING MACHINE s 3TART YOUR OWN VENDING BUSINESS FROM AS LITTLE AS s 7HAT OTHER BUSINESS REQUIRES ONLY HOURS PER MONTH WORK #ONSISTENTLY GIVES TO RETURNS
1800 066 112 A Member of
AUSTRALIA AND NEW ZEALAND WIDE
www.rpvending.com.au
AND IS NATIONALLY ADVERTISED FOR &2%% s 7ITH OVER A DECADE OF REMARKABLE SUCCESS WE CAN GET YOU STARTED IN QUITE LITERALLY !USTRALIA S GREATEST BUSINESS 20 6ENDING
123
profile: nailsnow.com . au
Hands up for
empowering women! Personal care services franchise nailsnow.com.au is giving women the opportunity to own their own profitable business.
A
ccording to leading industry experts, the personal care services sector is already a multi-billion dollar industry overseas and we have only just begun to see the growth in Australia. As nail care moves from being a luxury to more of a necessity, nailsnow.com.au is set to share the growth of the personal care services sector in Australia by now offering franchises. Although there are already many competing hair and beauty related franchises, nailsnow. com.au has identified a gap in the market for a reputable nail bar franchise. Specialising in acrylic, gel and personal fit nails, spa pedicures and manicures are also available. Committed to empowering women, nailsnow.com.au is thrilled to offer the opportunity to create their own profitable business. Service is second to none in a ‘look good feel good’ industry, and nailsnow. com.au franchise owners will have access to
the name, brand, image, group promotions, buying power and comprehensive training.
selection of products goes hand in hand with the best team.
The first salon was established in Townsville to create a second income stream for the founders, Sue Campbell and Karenne Howard, who realised existing nail bars in the local area were not fully pampering their clients. The business took off so quickly that eight months later they opened their second successful salon!
Staff & trainers – nailsnow.com.au has mobile educators available to assist and train new technicians for franchisees’ salons.
Sue and Karenne are now eager to share their success with other like-minded women and believe they present a proven franchise model that is recession proof. They believe that if they could succeed, others can do – with the right guidance and training. Ideal franchisees are not necessarily nail technicians, but individuals who possess a drive to succeed and who want a flexible lifestyle business in the growing nail industry. The nailsnow.com.au systems works well with both men and women, with or without nail salon experience. As a team working together, nailsnow.com.au is offering franchisees: Buying power – negotiating prices with suppliers, a number of products are exclusively manufactured for nailsnow.com.au Training – the training program includes professional courses, hands-on experience, sales and marketing, product knowledge (latest and greatest training in the industry), administration, and stock control and orders. Marketing/Promotions – each salon launch will be designed specifically for that franchisee. Ongoing marketing support will also be provided by Head Office. Head Office communication – the nailsnow.com.au software system allows the franchisor to effectively monitor the progress of each franchisee. Health products – nailsnow.com.au do not compromise the health of their clients. The
124
Reputation & experience – repeat business is the core of the success of nailsnow.com. au. Superior products, local accredited technicians, book on-line convenience and attention to creating a fun and personalised ‘me’ time is what clients have come to expect and enjoy. There are two types of franchise packages available, which give more flexibility to franchise owners. A Gold Package leaves all the hard work to the nailsnow.com.au team. The salon is fully fitted out from shopfront to back. Costs vary upon location and conditions, but range from $179,000-209,000 plus GST. A Silver Package allows a franchisee to source its own fit out team of carpenters, plumber, electrician and painter. Franchisees organise the supply and fit out in accordance with the nailsnow.com.au fit out manual. The range is from $120,000-140,000 plus GST, again dependent upon condition and location of premises. Both packages include equipment, furniture, stock, computer, software, training, and open marketing package as specified in the Operations Manual. A nailsnow.com.au franchise will offer people the opportunity to take pride in owning their own successful business, which allows flexible working hours to accommodate the work-life balance for today’s busy family. Franchisees will be secure in the knowledge that they will reap the rewards of being associated with a well known and successful brand. v For more information, please visit www. nailsnow.com.au, telephone 1300 372 624 or email suecampbell@westnet.com.au
If we can do it – you can too! Committed to empowering women, we are thrilled to offer the opportunity to create your own profitable business. Service is second to none in a look good, feel good industry and nailsnow.com.au franchise owners will have access to our name and image, group promotions, buying power and comprehensive training. You don’t have to be a nail technician to own a nailsnow.com.au franchise – what you do require is a drive to succeed and want a flexible lifestyle business in the next big thing in the beauty industry... nails!
Are you ready for the challenge? Now that you are interested in a nailsnow.com.au franchise contact Kevin Bugeja at Franchise Selection who will walk you through the interviews, due diligence, franchise agreements and will ensure that you seek the right independent legal and commercial advice in relation to the purchase of your business. Kevin Bugeja | Franchise Selection | 1300 franchise (1300 372 624) The Jewel | Level 2 Suite 201 | 566 St Kilda Road | Melbourne Vic. 3004 kevin@franchiseselection.com.au
Franchises Now Available
Professional Services Listings DONALDSON WALSH LAWYERS
Kings Chambers, 320 King William Street, Adelaide SA 5000 P +61 8 8410 2555 F +61 8 84102322 Contact Alan Branch E info@dwlaw.com.au www.donaldsonwalsh.com.au Introducing the 2009 FCA Supplier of the Year At Donaldson Walsh our highly experienced franchising team has been privileged to play a key role in the success of many acclaimed franchises from Adelaide to Sydney, the USA, UK, Scandinavia and beyond. Providing the right franchise advice across numerous industry sectors has its challenges, but we have been continuously rewarded by the staunch loyalty and ongoing national and international achievements of our fast growing franchise client base. The challenge of matching their remarkable energy and passion has been one we’ve relished, and has pushed us to continually enhance our own capabilities. So when we had the honour of being announced Supplier of the Year at the 2009 MYOB Excellence in Franchising Awards, we considered it as much recognition of our clients’ drive and hard work as of our own. Our clients are everything to us. And if you’re looking for a straight talking, forward thinking partner to support you through the lifecycle of your business, we’d be delighted to count you among them.
risk strategies
Suite 743, 1 Queens Road, Melbourne VIC 3004 P +61 3 9863 8402 Contact Lana Rubinstein E info@riskstrategies.com.au www.riskstrategies.com.au Risk Strategies is a consultancy specialising in the delivery of strategic solutions and services in safety, workers compensation, environment and other workplace risks. We are one of the very few in our field specialising in providing strategic cost effective solutions to the franchise industry. We offer services to franchisees, franchisors and other professional firms that work in the franchise industry. We help you get it right when it comes to safety and workers compensation to ensure low costs to your business and effective compliant structures and processes. Our services to franchisors or those assisting businesses become franchises include assistance with developing and implementing an effective, tailor made and legally compliant business process in relation to occupational and public safety, environment and workers compensation to ensure the system you impart to your franchisees is simple, effective and compliant with relevant legislation, thus fulfilling your duty of care at an affordable cost. Our services to franchisees include assistance with developing and implementing simple and cost effective safety, environment and workers compensation processes that lead to cost savings and ensure compliance. We offer free initial consultations in order to make sure we understand your business and your needs.
Wisewould Mahony Lawyers
Franchise BUSINESS
419-425 Collins Street, Melbourne VIC 3000 P 03 9629 8333 F 03 9629 4035 Contact Robert Toth E robert.toth@wisemah.com.au www.wisewouldmahony.com.au Lawyers in love….with Franchising 25 Years of Specialised Franchise Industry Knowledge Member Franchise Council of Australia (FCA), International Franchise Lawyers Association (IFLA) & Franchise Association of New Zealand (FANZ) FIXED COST FEES to Franchisors & Franchisees based on scope of works. No hourly rate surprises! Services Provided • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – strategies & solutions • Sale/Purchase of Franchise Systems • Employment Law and Workplace Relations Specialists • Master Franchising • International Franchising
AUSTRALIA AND NEW ZEALAND
Professional services listings are a great way to promote your business
for more information call 03 9787 8077 (+61 3 9787 8077 from outside australia) and speak to one of our sales executives.
• Business Law Specialists Call or email for a complimentary brochure for Franchisors & Franchisees
126
www.businessfranchiseaustralia.com.au
FRANCHISE LISTINGS FRANCHISE
ASSOC MEMBER
INITIAL FEE
MIN INVEST
3
-
from $49,000 plus GST
Negotiable
ENERGY EFFICIENT PRODUCTS
7
FCA, HIA, QMBA
$90K + GST
$200K + GST (Based On $90K Franchise Fee)
24/7 FITNESS FRANCHISE
1,300+
-
$24,900 $39,900
$100,000+
APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 795 287 Fax: 03 9557 4854 Email: kim@atservices.com.au Website: www.appliancetaggingservices.com.au
ELECTRICAL TEST AND TAG
23
FCA
$29,500
$40,000 + GST + Vehicle
AUTO ONE Unit 1, 40 Carrington Road, Castle Hill, NSW 2154 Ph: 02 8845 1100 Fax: 02 8845 1122 Email: wayne@autoone.com.au Website: www.autoone.com.au
AUTOMOTIVE SPARE PARTS & ACCESSORIES RETAILER
70
Australian Automotive Aftermarket Association
$5,000
$350,000 to $650,000
MOBILE SHARPENING SERVICE
18
-
$29,995 + GST
$35,000
FRANCHISED RETAIL BAKERY BUSINESS
635 Bakeries Across Australia & NZ
FCA & FANZ
-
30% / $150K
BATHROOM MAKEOVERS CHEAPER THAN REPLACING!
20
Franchise Council of Australia / Housing Industry Association
$59,000
$59,000
SALE OF FRESH CREAM PUFF DESSERTS
5
-
$50,000
$240,000
PHOTOS ON CANVAS
4
-
$38,950 + GST
-
ROAST GRILL & CARVERY
30
FCA
POA
POA From $125,000 + GST
A1 MOBILE RADIATOR REPAIRS 77 Education Road, Happy Valley SA 5159 Ph: 08 8387 6801 or 1300 781228 Fax: 08 8322 8781 Email:bill@a1radiators.com.au Website: www.a1radiators.com.au ALLSAFE ENERGY EFFICIENT PRODUCTS Head office - 5/12 Navigator Place, Hendra QLD 4011 Ph: 07 3268 7233 Fax: 07 3268 2332 Mobile: 0428 255 723 Email: admin@all-safe.com.au Website: www.franchise.all-safe.com.au ANYTIME FITNESS PO Box 17, Annandale NSW 2038 Ph: 1300 766 202 Fax: 02 9262 6122 Email: info@anytimefitness.com.au Website: www.anytimefitness.com.au
B & S MOBILE SHARPENING SERVICES Melbourne, VIC Ph: 03 9703 1135 Email: info@ifranchiseyou.com.au Website: www.bssharp.com.au BAKERS DELIGHT Suite 1, Level 1, 293 Camberwell Road, Camberwell VIC 3124 Ph: 1300 309 759 Fax: 03 9811 6100 Email: franchiserecruitment@bakersdelight.com.au Website: www.bakersdelight.com.au BATHROOM WERX Head Office: 3 Harrow Street, Preston VIC 3072 Ph: 1800 644171 Fax: 1300 765266 Email: franchise@bathroomwerx.com Website: www.bathroomwerx.com BEARD PAPA 58 Gladesville Road, Hunters Hill NSW 2110 Ph: 02 9817 7592 Fax: 02 9816 1442 Email: mybusiness@pacificretail.com.au Website: www.beardpapa.com.au BREEZE PHOTOS PO Box 2462, Wellington Point QLD 3160 Ph: 1300 886 949 Fax: 07 3134 0608 Email: info@breezephotos.com.au Website: www.breezephotos.com.au BUCKING BULL 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3423 0555 Fax: 07 3423 0600 Email: franchise@buckingbull.net Website: www.buckingbull.net
NATURE OF BUSINESS MOBILE AUTOMOTIVE COOLING SYSTEM REPAIRS
OUTLETS
MOBILE COFFEE VANS
140+
FCA, IFA
Initial Fee Included in Purchase Price
PROFESSIONAL CARPET & UPHOLSTERY CLEANING
4,500 Worldwide 200 Australia
-
From $14,900 + GST
From $14,900 + GST
BARBECUED & FRIED CHICKEN FRANCHISE
40
Franchise Council of Australia
$45,000 Plus GST (Franchise fee plus training)
$350,000 Inc. GST for an 85sqm Store
CATERING EQUIPMENT SUPPLIER
11
FCA
$22,500
$50K
HOMEBASED MANAGEMENT FRANCHISE
11
FCA
$22,500
$50K
SOLAR HOT WATER SALES
50
-
None
$5,000 to $7,000 dependant on territory
FANCY FILLINGS Level 5, 492 St Kilda Road, Melbourne VIC 3004 Ph: 03 9856 4400 Fax: 03 9856 4401 Email: peter@pnfm.com.au Website: www.fancyfillings.com.au
FAST, FRESH, GOURMET, CONVENIENCE FOODS
27
-
$50,000
$250,000 - $350,000
FASTWAY COURIERS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au
COURIER SERVICE
611
FCA & FANZ
From $20K
From $25K
ONLINE SUPERMARKET/ GROCERY/HOME DELIVERY
1,500+
-
$5,000
$13,500 + Vehicle
TOP QUALITY GARAGES & SHEDS
60
-
REAL ESTATE SALES
28
FCA
$60K
$130K
TYRE & AUTOMOTIVE SERVICES
100+
FCA, AAAA, VACC
$50,000
$250,000
GO SUSHI 58 Gladesville Road, Hunters Hill NSW 2110 Ph: 02 9817 7592 Fax: 02 9816 1442 Email: mybusiness@pacificretail.com.au Website: www.gosushi.com.au
SALE OF FRESH, DELICIOUS SUSHI
21
-
$50,000
$240,000
GRILL’D (HEALTHY BURGERS) 26 Liddiard Street, Hawthorn VIC 3122 Ph: 03 9819 0071 Fax: 03 9819 0611 Email: franchising@grilld.com.au Website: www.grilld.com.au
HEALTHY BURGER RESTAURANTS
26+
FCA
$50K + GST
$350K + GST
HAIR CARE & BEAUTY RETAIL SALON
118
FCA
$66K + GST
$350K+
MOBILE CHILD FRIENDLY FRANCHISE
8
FCA
$10,000
$29,980 + GST
MOBILE ON-SITE HOSE REPAIRS
27
FCA
-
$60,000
QUALITY PROPERTY INSPECTIONS
90
FCA
$55K
POA
RETAIL CHAIN PROVIDING AUTHENTIC INDIAN PRODUCTS
0
FCA
$50,000
$500,000 to $750,000
FRANCHISED COMMERCIAL CLEANING SERVICES
1,200+ Across Australia & NZ
Franchise Council of Australia
-
Starting From $12,800 Ex GST
24/7 FITNESS FRANCHISE
52
-
$40,000
$250,000
JIM’S CAR CLEANING AUSTRALIA & NZ 4/418 Bell Street, Pascoe Vale South, VIC 3044 Ph: 131 546 Fax: 03 9355 8033 Email: ali@jimscleaning.net.au Website: www.jimscleaning.net.au
CAR CLEANING & DETAILING
30
AFC
$25,000-$35,000
$25,000
JIM’S COMPUTER SERVICES C/- Jim’s Ph: 131 546 Fax: 03 8610 1226 Email: enquiries@jimscomputerservices.com Website: www.jimscomputerservices.com
COMPUTER REPAIRS, SALES & CONSULTING
70
Jims Group Is an FCA Member
$18,700
$20,000-$50,000
JUMPING CASTLE DELIVERY & INSTALLATION
35
IFA, AALARA, IAAPA
POA
FROM $35K
HAIRDRESSING
150 Salons
FCA
$35K
$150K-$220K
ITALIAN CUISINE LICENSED RESTAURANT FRANCHISE
Approx 80
Franchise Council of Australia & Restaurant and Catering Victoria
DISPLAY MARKETING
130 Franchisees
FCA
CAFE2U 37 Rosebery Street, Balgowlah NSW 2093 Ph: 1300 223 328 Email: franchises@cafe2u.com.au Website: www.cafe2u.com.au CHEM-DRY Unit 4, 30 Park Road, Mulgrave NSW 2756 Ph: 02 4587 6300 Fax: 02 4587 8733 Email: info@chemdry.com.au Website: www.chemdry.com.au CHOOKS FRESH & TASTY Unit 15 Stirling Axis, 51 Cedric Street, Stirling WA 6021 Ph: 08 9440 5877 Fax: 08 9440 5977 Email: franchising@chooks.com.au Website: www.chooks.com.au COMMERCIAL FOOD MACHINERY 1418a Centre Road, Clayton VIC 3168 Ph: 03 9543 1611 Fax: 03 9543 1682 Email: scottg@cfmvic.com.au Website: www.cfmvic.com.au DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 Email: julie@dusterdollies.com.au Website: www.dusterdollies.com.au ECOSMART 190 Whitehorse Road, Blackburn VIC 3130 Ph: 0409 538 099 Fax: 03 9845 0242 Email: Ben.Andrews@ecosmart.com.au Website: www.ecosmart.com.au
WWW.GSHOPPER.COM.AU Level 26, 44 Market Street, Sydney NSW 2000 Ph: 1300 354 525 Fax: 02 9089 8989 Email: tony@gshopper.com.au Website: www.gshopper.com.au GARAGE WORLD / SHED BOSS PO Box 311, Bungalow QLD 4870 Ph: 07 4031 1911 Fax: 07 4031 3072 Email: sales@garageworld.com.au Website: www.garageworld.com.au GO GECKO PROPERTY SALES 1A/28 Pritchard Road, Virginia QLD 4014 Ph: 07 3265 3546 Email: sales@gogecko.com.au Website: www.gogecko.com.au GOODYEAR AUTOCARE Building 1, Level 1, 658 Church Street, Richmond VIC 3121 Ph: 03 8416 7288 Fax: 03 8416 7233 Email: carlyn_gleeson@goodyear.com Website: www.goodyearautocare.com.au
HAIRHOUSE WAREHOUSE Level 1, 58-62 Jackson Court, East Doncaster VIC 3109 Ph: 0407 533 177 Fax: 03 9848 7406 Email: franchising@hairhousewarehouse.com.au Website: www.hairhousewarehouse.com.au HENNY PENNY HATCHING PO Box 193, Waterford QLD 4133 Ph: 0413 716 625 Fax: 07 5547 0155 Website: www.hennypennyhatching.com.au HOSEMASTERS INTERNATIONAL PTY LTD 2/31 Governor Macquarie Drive, Chipping Norton NSW 2170 Ph: 02 9726 7043 Fax: 02 9726 7362 Email: glenh@hosemasters.com.au Website: www.hosemasters.com.au INDEPENDENT PROPERTY INSPECTIONS Suite 1, 38 Margaret Street, Moonee Ponds VIC 3039 Ph: 1800 178 822 Fax: 03 9375 7769 Email: info@ipi.net.au Website: www.ipi.net.au INDIA AT HOME Suite 19/653 Mountain Highway, Bayswater VIC 3153 Ph: 1300 139 557 Fax: 03 9729 9512 Email: Lia@thefranchiseshop.com.au Email: www.indiaathome.com.au JANI-KING AUSTRALASIA Suite 21, Princeton Court No 3, 13 Princeton Street, Kenmore QLD 4069 Ph: 07 3878 5677 Fax: 07 3878 5066 Email: cleanup@janiking.com.au Website: www.janiking.com.au JETTS FITNESS 24/7 Suite 2.7, 20 Innovation Parkway, Birtinya QLD 4575 Ph: 07 5493 1202 Fax: 07 5493 3872 Email: corporate@jetts.com.au Website: www.jetts.com.au
JUMPING J-JAYS CASTLES & SLIDES Unit 1, 55 Links Avenue North, Eagle Farm QLD 4009 Ph: 1300 227 853 Fax: 07 3868 4355 Email: franchisesales@partycastles.com Website: www.partycastles.com.au JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 02 9527 5444 Fax: 02 9527 5144 Email: alan@justcuts.com Website: www.justcuts.com LA PORCHETTA 192 Mahoney Road, Thomastown VIC 3074 Ph: 03 9460 6700 Fax: 03 9460 3099 Email: franchising@laporchetta.com.au Website: www.laporchetta.com LIFETIME DISTRIBUTORS PTY LTD Building G, 2 Hudson Avenue, Castle Hill NSW 2154 Ph: 02 9634 1666 Fax: 0296345955 Email: klagden@lifetimedistributors.com.au Website: www.lifetimedistributors.com.au OR www.lifetimedistributors.co.nz
Varies (dependant $40,000 Approximately on region & (subject to specifics) population)
Approx $6,600 $300,000 - $500,000 Varies By State & Region
Varies By State & Region
127
FRANCHISE LISTINGS FRANCHISE
NATURE OF BUSINESS
OUTLETS
ASSOC MEMBER
INITIAL FEE
MIN INVEST
SALE OF CREPES, PANCAKES & COFFEE
2
-
$50,000
$290,000
MAGAZINE VENDING
50
None
$35,000 per machine
$35,000
COMMERCIAL CLEANING CONTRACTOR
National
FCA, Property Council of Australia, Green Council of Australia
FROM $12,500 + GST
$12,500 + GST
EMERGENCY REPAIRS TO HYDRAULIC HOSE
8 Service Centres / 25 Van Operators
-
Service Centre: $40,000 / Van Operator: $5,000
Depends! Ask us!
MUZZ BUZZ FRANCHISING LTD Hallmarc Business Park, Unit D4, 2A Westall Road, Springvale VIC 3171 Ph: 03 9544 9166 Fax: 03 9544 9466 Email: gelias@muzzbuzz.com.au Website: www.muzzbuzz.com.au
DRIVE THRU COFFEE
32
FCA
POA
$280K + GST
NAILSNOW.COM.AU PO Box 1047, Hyde Park, Castletown, QLD 4812 Ph: 07 4721 1966 Fax: 07 4724 1144 Email: info@nailsnow.com.au Website: www.nailsnow.com.au
A HEALTHY NAILBAR FRANCHISE
0
FCA
$40,000
$180,000
NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: info@quantumconsulting.com.au Website: www.nandos.com.au
FLAME-GRILLED PERI-PERI CHICKEN RESTAURANTS
200
FCA
$45,000 + GST
$380,000 - $450,000 + GST
OUTSIDE CONCEPTS FRANCHISING PTY LTD 9 Hoylake Avenue, Stirling SA 5152 Ph: 08 8370 9523 Fax: 08 8370 8551 Email: br@outsideconcepts.com.au Website: www.outsideconcepts.com.au
OUTDOOR LIVING DESIGN
31
FCA, HIA, MBA
$57,500 + GST
-
FURNITURE RETAILING
25
FCA, BGRA
POA
POA
RETAIL PACKAGING & FREIGHT SERVICE CENTRES
100
FCA
-
$190K
POOL SERVICES
250
FCA, FANZ
$45,000 INC. GST
$93,950 INC. GST
PRICE ATTACK 12 Thompson Street, Bowen Hills QLD 4006 Phone: 1300 854 484 Fax: 07 3216 1717 Email: franchising@priceattack.com.au Website: www.priceattack.com.au
PROFESSIONAL HAIRCARE RETAILERS AND SALON
128
FCA
$50,000 Plus GST
$400,000
PROARCH PODIATRY 488 Mulgrave Road, Earlville QLD 4870 Ph: 0438 247 480 Fax: 07 4036 4099 Email: len@finnfranchising.com.au Website: www.proarch.com.au
PODIATRY
5
N/A
$38,000 + GST
$120,000
FAST, FRESH, 100% HEALTHY FOOD
32
-
$50,000
$250,000 - $350,000
FAST FOOD OVEN ROASTED CHICKEN
370+
FCA
$40K
$350K+
RENT THE ROO PTY LTD PO Box 777, Yass NSW 2582 Ph: 02 6227 1277 Fax: 02 6227 1293 Email: renttheroo@bigpond.com.au Website: www.renttheroo.com.au
APPLIANCE & FURNITURE HIRE
50
-
$55,000 incl. GST
$195,000
RP VENDING SYSTEMS 1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: sales@rpvending.com.au Website: www.rpvending.com.au
VENDING MACHINE BUSINESS OPPORTUNITY
N/A
AAVA
N/A
$9,000.00
FRESH MEXICAN GRILL
12
FCA Membership
$50,000 Plus GST
$400,000 - $430,000 Plus GST (Food Court Model)
SELLING HIGH QUALITY AUSTRALIAN MATTRESSES
38
FCA
$15,000
$100,000
CALL TO ACTION ADVERTISING
24
FCA
POA
$80K - $150K
MOBILE TOOL STORES
150
FCA
$40K
From $80K
CHILDHOOD DEVELOPMENT THROUGH SOCCER
-
-
$30,000
$35,000 - $40,000
CASUAL QUICK SERVICE RESTAURANT
35
FCA
$40,000
$280,000
WORKPLACE BASED SNACK FOOD SALES
41
FCA
$20,000 (Inc. GST)
$90,000 (Inc. GST)
CLEANING INDUSTRY FRANCHISE
39
FCA
$35,000+GST
$80,000
LOVE COFFEE & CREPES 58 Gladesville Road, Hunters Hill NSW 2110 Ph: 02 9817 7592 Fax: 02 9816 1442 Email: mybusiness@pacificretail.com.au Website: www.lovecrepes.com.au VENDING LOCATIONS AUSTRALIA PTY LTD Level 56, 19-29 Martin Place, Sydney NSW 2000 Ph: 1800 079 990 Fax: 02 8569 0901 Email: sales@magazinevending.com.au Website: www.magazinevending.com.au MASTERCARE FRANCHISING PO Box 340, Lane Cove NSW 2066 Ph: 1300 663 843 Fax: 02 9429 6299 Email: mastercare@mastercare.com.au Website: www.mastercare.com.au MOBILE HOSEFIXERS 11 Lear Jet Drive, Caboolture QLD 4510 Ph: 1300 654 782 Fax: 07 5428 1311 Email: don@mobilehosefixers.com Website: www.mobilehosefixers.com
OZ DESIGN FURNITURE Level 1, 280 Coward Street, Mascot NSW 2020 Ph: 02 9023 9444 Fax: 02 9023 9446 Email: enquiries@ozdesignfurniture.com.au Website: www.ozdesignfurniture.com.au PACK & SEND Unit 6, 43 Heathcote Road, Moorebank NSW 2170 Ph: 02 9822 5622 Fax: 02 9822 5677 Email: martin.losurdo@packsend.com.au Website: www.packsend.com.au POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: admin@poolwerx.com.au Website: www.poolwerx.com
PURE & NATURAL Level 5, 492 St Kilda Road, Melbourne VIC 3004 Ph: 03 9856 4460 Fax: 03 9856 4401 Email: peter@pnfm.com.au Website: www.purenat.com RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8757 Email: gary.glen@red-rooster.com.au Website: www.redrooster.com.au
SALSA’S FRESH MEX GILL Level 1, 173 Burke Road, Glen Iris VIC 3146 Ph: 03 9508 4431 Fax: 03 9508 4499 Email: franchising@salsas.com.au Website: www.salsas.com.au SLEEPY’S PO Box 7252, Hemmant QLD 4174 Ph: 07 3895 4100 Fax: 07 3395 6096 Email:jenny.bertram@sleepys.com.au Website: www.sleepys.com.au SMARTSAVER FRANCHISING PTY LTD 114 Mt Pleasant Road, Belmont VIC 3216 Ph: 03 5249 8388 Fax: 03 5243 8168 Email: gavintrewin@smartsaver.com.au Website: www.smartsaver.com.au SNAP-ON TOOLS (AUSTRALIA) PTY LTD PO Box 663, Seven Hills NSW 1730 Ph: 1800 762 766 Fax: 02 9624 2445 Email: nicholas.hudson@snapon.com Website: www.snaponfranchise.com.au SOCCAJOEYS PO Box 4119, Kogarah Bay NSW 2217 Phone: 1300 781 735 Email: info@soccajoeys.com Website: www.soccajoeys.com SOUVLAKIHUT Level 1, 5 Tullamarine Park Road, Tullamarine VIC 3043 Ph: 03 9338 1499 Fax: 03 9338 1633 Email: franchising@souvlakihut.com.au Website: www.souvlakihut.com.au STACKS OF SNACKS PO Box 1418, Buddina QLD 4575 Ph: 1800 899 000 Fax: 1300 137 751 Email: len@stacksofsnacks.com.au Website: www.stacksofsnacks.com.au STAIN BUSTERS CLEANING SYSTEMS 143 Langdon Avenue, Wanniassa ACT 2903 Ph: 1300 0 78246 Fax: 02 62312111 Email: admin@stainbusters.com.au Website: www.stainbusters.com.au STEP INTO LIFE Head Office: 24/148 Chesterville Road, Moorabbin VIC 3189 Ph: 1300 134 136 Fax: 03 9555 0026 Email: step@stepintolife.com.au Website: www.stepintolife.com
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Fitness Australia
ENVIRONMENTAL ADVICE FOR HOUSEHOLDS & BUSINESS
2
Association of Building Sustainability Assessors (ABSA)
$15,000
<$40,000
EVERYTHING YOU NEED TO BECOME A TELECOMMUNICATIONS SERVICE PROVIDER
86
FCA
$50K
$50K
CAR RENTAL
more than 210
-
-
-
PROFESSIONAL REAL ESTATE PHOTOGRAPHY FRANCHISE
20
-
$29,000 + GST + Equipment
Approx. $50,000
TOUCH UP GUYS Unit 4, 8 Hampton Road, Burleigh Heads QLD 4220 Ph: 1800 220 039 Fax: 07 5522 0051 Email: sales@touchupguys.com.au Website: www.touchupguys.com.au
MOBILE PAINT & BUMPER REPAIRS
146
FCA
$31K
$100K+
TRAMPOLINE GELATO 182 Stawell Street, Richmond VIC 3121 Ph: 03 8416 0316 Email: franchise@trampolinegelato.com.au Website: www.trampolinegelato.com.au
RETAIL ICE CREAM STORES
8
FCA
$40,000
$200K+
TRIOS FOOD GROUP Level 1, Suite 1, 902 Mt Alexander Road, Essendon VIC 3040 Ph: 03 9370 5833 Fax: 03 9326 0543 Email: david.elia@trios.com.au Website: www.trios.com.au
AUSTRALIA’S LEADING WRAP FRANCHISE
14 in Aust. + 10 International
$45K
$250K+ Food Court $375K+ Dine-in Cafe
UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1652 Fax: 03 9413 1401 Email: Jodie.kliska@unitedpetroleum.com.au Website: www.unitedpetroleum.com.au
PETROL AND CONVENIENCE RETAILER
234 outlets Australia wide
$145,000
$400,000
PHOTOGRAPHIC FRANCHISE
9 Across Perth & Melbourne, 3 opening soon
FCA, AIPP
$60,000
$200,000
FOOD – ICE CREAM & TAKEWAY
300
Proud member of the FCA
$20,000 ex GST
$260,000 - $270,000 ex GST
SUPPLY & INSTALLATION OF WATERPROOFING & UNDERFLOOR HEATING SYSTEMS
58 in Australia, 10 in NZ
FCA, FANZ, HIA, MBA
$43K + GST
$43K + GST
AUTOMOTIVE SCRATCH REPAIRS
6
FCA, MTA, Eco Business Platinum
$50,000 + GST + Vehicle approx. $20,000
$70,000 + GST
SUSTAINABLE DIRECTIONS 11 The Walk, Mawson Lakes SA 5095 Ph: 0416 097 790 Fax: 08 8121 1835 Email: tony@sustainabledirections.com.au Website: www.sustainabledirections.com.au TELCOINABOX Level 6, 9-13 Young Street, Sydney NSW 2000 Ph: 1300 783 526 Fax: 1300 307 748 Email: franchise@telcoinabox.com Website: www.telcoinabox.com THRIFTY 52-60 Kent Road, Mascot NSW 2020 Ph: 02 8337 2700 Fax: 02 9317 3070 Email: franchise_magazine@thrifty.com.au Website: www..thrifty.com.au TOP SNAP MARKETING PTY LTD Suite D, 9 Crane Crescent, Mosman NSW 2088 Ph: 02 9969 5832 or Rob Watkin on 0414217019 Email: franchise@topsnap.com Website: www.topsnap.com
VIVA! YOUR LIFE IN PICTURES Suite 1, 4 Adelaide Street, Fremantle WA 6160 Ph: 08 9431 7777 Fax: 08 9437 7788 Email: paul@vivaphotography.com Website: www.vivaphotography.com WENDY’S 209 Fullarton Rd, Eastwood SA 5067 Ph: 08 82191 5555 Fax: 08 8291 5544 Email: jon.philpin@wendys.com.au Website: www.wendys.com.au WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph - AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: pbischa@wet-seal.ws Website: www.wet-seal.net WHAT SCRATCH PO Box 653 Hillarys WA 6923 Ph: 1300 283 333 (1300 BUFFED) Fax: 08 9403 3981 Email: info@whatscratch.com.au Website: www.whatscratch.com.au
128
GROUP OUTDOOR PERSONAL TRAINING
$29,995 to $29,995 to $39,995 $39,995 (Varies + $5,000 Start up by State) Capital
FCA
A-Z FRANCHISE DIRECTORY
A1 MOBILE RADIATORS REPAIR A1 MOBILE RADIATORS REPAIR
A1 Mobile Radiator Repairs are the only MOBILE ‘Plumbers’ for Cars,
A1 Mobile Radiator Repairs are the only MOBILE ‘Plumbers’ Trucks, Forklifts, Tractors, Bikes etc… This proven and successful for Cars, Trucks, Forklifts, Tractors, Bikes etc… This proven and franchise currently operating four vans in SA since 1995 specialising in successful franchise currently operating four vans in SA since all facets of coolinginsystem repairs and lots more. 1995 specialising all facets of cooling system repairs and lots more. As part of our National Expansion Program we are seeking motivated
customers at their home, work or place of convenience. Our customers love nono further damage donedone driving vehicle, customers lovethis thisservice, service, further damage driving vehicle, no tow no to transport and from A1 workshops. no tow trucks, notrucks, transport and fromto workshops. Mobile A1 Mobile Repairs timeIt and $$$. Ithave is a service MUST have RadiatorRadiator Repairs saves timesaves and $$$. is a MUST when service when leaking isoraoverheating is a problem. leaking or overheating problem.
radiator repair experience necessary, we train and Work is available at both trade garages/workshops andequip retail you.
Management will assist with Van set up, Training, Marketing Management will assist with Van set up, Training, Marketing and most and most importantly ongoing 24/7 backup support. Capital importantly ongoing 24/7 backup support. Capital required Min $50K. required Min $50K. Master Franchises, income guarantee and Master Franchises, guaranteeFor andmore largeinformation territories arevisit also large territories areincome also available. available.For more information visit www.a1radiators.com.au www.a1radiators.com.au Or phone phone Bill 9901 or or 0419 858858 046046 Or BillChristo Christoon on08088296 8387 6801 0419 Email: Email: bill@a1radiators.com.au bill@a1radiators.com.au
customers at their at home, or garages/workshops place of convenience. and Our retail Work is available bothwork trade
Your Success Success isisour Your ourSuccess! Success!
mechanics or semi-skilled people handy with cars to exit As part of our National Expansion Program weseeking are seeking the workshop environment and wish to work outdoors, their own motivated mechanics or semi-skilled people handybe with cars boss, andtoearn they are worth. No radiatorand repair experience seeking exitwhat the workshop environment wish to work necessary, be we their train and outdoors, ownequip boss,you. and earn what they are worth. No
Advanced National Services ALLSAFE
Advanced National Services is wholly Australian owned and has Be part of the fastest growing industry on the planet. been specialising in Commercial Cleaning and Trolley Retrieval Services since 1989 with overpeople 650 contracts Australia, Its on everyone’s lips… want throughout to know how they (present turnover in excess of $26 million per annum). Having can save on energy costs and also reduce their impact enjoyed ongoing success with an average of 20% sales increase on the environment. per year since establishment, we feel comfortable that we must be We aresomething looking right for franchisees wishSatisfaction! to be part doing - focusing onwho Customer
Our Unique Franchise System The Advanced Franchiseof System Uniquely - developed with the installation suchisgives theAustralian impression of a in Australia Australians! ‘one stop’ for energy efficiency shop. It uses the best practises the franchised system of Allsafe stores becomeinherent energyinefficiency professionals serviceitdelivery. is geographical concept - not energy allocated on a when comesIt to making theinhome more contract by contract basis. It provides complete ownership - yet efficient. has the strength of a national operator. It gives cost reductions
of a secure and rapidly growing group of likeminded We offer a range of services and customised solutions designed business owners.
because of; The Franchise system has been developed with the help of DC Strategy and are now making this future Flatter management structure Group purchasing proof opportunity available Australia wide. Research provided by Head Office on the latest innovations in
concept of offering people expert advice, product options to suit both price and personal choice along
Building Services Management site security. For Franchisee informationand contact David Jordan To find out more information about becoming on 07 3268 7233 or 0428 255 723 or visita franchisee call 1300 662 345 or email gary@advancedns.com.au www.all-safe.com.au and click the Franchise link.
for the Client. Our Franchisees and Staff have the expertise and Allsafe Energy Efficient products believe that its equipment to create solutions to any unique situation.
ANYTIME AMAZINGFITNESS CLEAN No employees. Low Franchise investment. ExplosiveBlind industry Australasia’s Largest in Ultrasonic growth. freedom ofUpholstery Anytime Fitness. CleaningDiscover & Repairsthe & Curtain and Cleaning Fast Facts— throughout Australasia. Amazing Clean 70 operators • isAnytime Fitnessinternational is the #1 co-edfranchise fitness franchise the U.S.A a well known Group,inwho are with over 1300 clubs open and 3000 territories sold identified • as55% Anytime Fitness franchise franchiseesinown than one club theoffastest growing themore industry. • Amazing A new club opens business day, and a available. new member Clean hasevery 2 franchised services joins every 3 minutes Option to work from home or commercial premise. • Suitable Over 30 for territories in Australia in justand 12 months a sole sold operator, husband wife team • orFranchise Times named Anytime Fitness the Fastest those who wish to build a larger enterprise. Growing Co-Ed Fitness Franchise in 2005 & 2006
Austway Vending APPLIANCE TAGGING SERVICES Austway vending specialises in establishing vending Looking for a for franchise with on-going repeatAustway business, investments companies and individuals, large territories access to an existing client to vending has 10and years experience and over 500 base clients get youAustralia started? and New Zealand. across
With over 10come yearsfrom experience, are AustraliaOur clients diverseATS backgrounds but share a wide specialists inthe Electrical and Tagging in common thread; desire Testing for financial independence. accordance with AS/NZS Providing expert Vending operators earn a3760:2003. full-time income working technical, business sales support, access part-timeadmin, hours and enjoyand managing their own time. to our National client base and comprehensive onand Austway vending offers you a personalised plan and off-site training,for ATS are committed to helping business structure achieving your financial and its franchisees grow profitable and successful businesses. personal goals.
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AN AMAZING CLEAN OPERATOR YOU’LL • AS Entrepreneur Magazine ranked Anytime FitnessENJOY as a top low An exclusive territory High Profit with low overheads investment franchise in 2007
• • Plenty of repeat work • Shared advertising •Anytime Fitness is the world’s first 24-hour fitness franchise. & promotions • Extensive training • Ongoing support Members can work out any time of the day or night, they use Little competition • Low ongoing costs • Be one •a security-access card to enter the club, even when it is not of the first in this Exciting industry.
staffed.
Amazing Clean has new and existing franchise
With Anytime Fitness, you’re in business for yourself, not by opportunities in; Australia - Rick Nash on 1800 816 618 yourself. With Australian based support, our franchise support www.amazingclean.com.au, or; New Zealand - Ray Foot staff have over 30 years combined fitness industry experience.
0800 2AMAZE (0800 226 293) www.amazingclean.co.nz
1300 766 202
www.anytimefitness.com.au
A vending business will provide you: No prior electrical is required, just a through A great incomeexperience from a small $29,990 start-up passion for safety and a commitment to growing to $200,000 packages. One day a month cashyour collecting to two weeksfees, a month for 200 machines. business. With low entry minimal franchisee A proven system with steady, ongoing, long term administration, and average returns between $1,000 cash income. Personalised packages tobe meet and $2,000 per week an ATS franchise may justyour the growing income opportunity for you.goals. Support of the Australian Red Cross and associated charity partners. A highly Fortalented further and information please contact Davies, committed team to helpKim you. Franchise Development Manager on 1300 To find out more information please call 287 1300669 769or967 visit or www.appliancetaggingservices.com.au visit www.austway.com
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Auto one AWARD BOOKKEEPING AUTO ONE was started in 1988 by 10 devoted automotive
• No ceiling on your potential.
parts retail operators. The Award Bookkeeping Company concept provides
• National avertising and promotion campaigns,
Today AUTO an ONE is an independent, owned, franchisees opportunity to workmember for themselves, franchised parts and accessories that produce aautomotive positive financial return and havegroup access is privately listed and owned by its members. Operating to a suite of business tools and professionals who are throughout 70 outlets across Australia, AUTO ONE stores dedicated supporting them and to their business.every provide theto Right Gear! Right Advice! customers day. And now we’d like to invite you to join the Right Award Bookkeeping Company is committed to Franchise! with the Right People! The top 6 reasons to join helping Auto Onefranchisees include; build their business not just in
• National purchasing power for increased profitability, If you’re and looking for an opportunity to use your
the early months but right throughout the life of their
• Low fixed monthly fees,
Our expertise establishing and managing • business. Brands as good as our in people,
professional bookkeeping practices is what has made Award Bookkeeping Company the leader in its field.
to benefit youforand not boss, • accounting A businessskills model successful over 20your years. Award Bookkeeping Company is just what you’re
Territories are limited. For more information looking for. please contact Wayne Abbott, National Franchise www.awardbookkeeping.com.au Development Manager. Phone (02) 8845 1100, Email: wayne@autoone.com.au, or Phone: 1300 130 343 visit www.autoone.com.au
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A-Z FRANCHISE DIRECTORY B&S
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B&S
B&S MOBILE SHARPENING “The Sharpest Franchise Around”
B&S Mobile Sharpening is proudly Australian owned. It was established in 1994 and is the market leader in mobile sharpening in Victoria today. With the ever increasing cost of living many people are looking to self employment. There are however few business models that enable you to start with a modest outlay. We are looking for motivated people from all over Australia to participate in the company’s national expansion. Candidates should be people who want to
B &S
We will show you how to build and maintain an excellent business model with high profit and returns. We also provide full training and guidance as well as on-going support with our proven business model. Our business has been designed to offer unmatched business potential and professional services. The rewards of running your own business with our support can be exceptional. For further information call 03 9703 1135 or visit www.bssharp.com.au
ha
Mob i
en
S rp BAKERS DELIGHT le
ing
Bakers Delight was established in 1980 as a single bakery on Glenferrie Road in the Melbourne suburb of Hawthorn. An Australian owned company, Bakers Delight boasts over 700 bakeries employing more than 15,000 people, serving 2.5 million regular customers per week throughout Australia, New Zealand, and Canada. Bakers Delight enjoys steady growth achieving global turnover of $581M in 08/09 and with over six per cent growth in Australia alone. In 09/10 global turnover is
BATHROOM WERX Don’t just buy a job! Buy a business that you can grow. Get into a bathroom werx franchise now! We will teach you the skills and help you every step of the way! You’ll soon grow into a multi-van operation making big bucks too!
expected to reach $608M. The market for fresh bread continues to grow in line with the trend towards healthy eating at home. Bakers Delight currently holds a 14 per cent share of the Australian market (Roy Morgan Single Source Data, June 2009). The fresh bread market in Australia is currently worth AUD $2.75 billion. For more information visit www.bakersdelight.com.au or call Aus: 1300 309 759 / NZ: 0800 225 388.
The secret to the success of Bathroom Werx is its unique technology that allows bathroom sanitary ware fixtures to be re-enamelled to as good as new condition in as little as one day at half the cost of a normal renovation. Our THREE Year Business Plan is designed to help you grow your business into a multi-van operation with six figure income! All for an investment from as little as $59,000. Call NOW on 1800-625-445
Bathroom Werx has been in the business of making old Bathrooms look new again for 25 years.
for a FREE Information Package or
Beard Papa
unchanged, to pursue uncompromising quality in serving the World’s best Cream Puffs to create Pure Puffection!
Beard Papa is committed to strong branding, excellent products, happy customers and great relationships within the Beard Papa franchise network. We are committed to helping our franchisees achieve their full business potential by providing them with the skills, tools and know-how to perform at their best. Known as the place of the “World’s Best Cream Puffs,” Beard Papa has been a household name since 1999. Over 300 stores worldwide later, our mission has remained
BREEZE PHOTOS Are you looking for a simple, rewarding home or office based business with low start up & low running costs? ‘Photos on canvas’ is a rapidly increasing market with huge potential. We provide our Franchise owners with everything they need to start producing stunning canvas pictures including a wide format photo printer, high end pc, and adobe software. Our start up cost also includes one week on site training.
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vastly improve their lifestyle as well as take control of their financial future.
visit us at www.BathroomWerx.com
If you are enthusiastic, motivated and looking for a fantastic business opportunity, Beard Papa’s complete franchise system is for you! For further information: Phone: 02 9817 7592 Fax: 02 9816 1442 Contact: David Hill Email: mybusiness@pacificretail.com.au Website: www.beardpapa.com.au
Breeze Photos gives you the flexibility to work in a comfortable environment and at your own pace, this can be a hobby business or a full time career, it’s your choice. We are looking for friendly, enthusiastic owners to continue our customer service driven ethos. start up $38,950 + GST • everything you need included • onsite training included • low running costs • can be home office based Call Mark on 1300 88 69 49 or 0404 955 654 Email: info@breezephotos.com.au
BUCKING BULL
A stunning, money making business that’s in great demand. Bucking Bull is a cut above other food franchises. The franchise model provides franchise owners with a first class business run on best practise principles – no exception.
Franchise owners and staff are trained in every aspect of the business from day one, then coached and supported continuously as the business grows
ith breakfast, lunch, dinner and snack menus, the W hugely popular product range entices customers all day. S tores are located where customers pass by all day in the busy foodcourts of major shopping centres.
CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 140 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the new “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run
CHEM-DRY Change your lifestyle – from only $14,900 + gst Chem-Dry commenced in Australia in 1986 and are now the largest carpet cleaning franchise in the world, with a network of over 4,000 franchisees. Our reputation for quality carpet and upholstery cleaning has allowed many of our franchisees to attract 60% to 90% referral and repeat business. This means that advertising costs are reduced. Because we don’t need to pour gallons of hot water
Strong branding, stylish marketing material and ongoing coaching provides franchise owners with the tools to grow their business Bucking Bull is on the rampage across Australia and is seeking enthusiastic franchise owners for new stores Call 07 3423 0555 or visit us at www.buckingbull.net
that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact Alan Biddle - General Manager Sales 1300 Cafe2U (1300 223 328) www.cafe2u.com.au
onto carpets, our customer’s carpets dry in two hours – not two days and they remain cleaner longer. The US patent office has recently renewed our cleaning method for another 20 years. No other operator can use it. With Chem-Dry, you have access to a system which gives you; Low start up costs No percentage of profits taken – the more you earn the more you keep! The unique patented cleaning process All training & support.
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Call 1800 243 637 or email info@chemdry.com.au
CHOOKS FRESH & TASTY Providing the freshest and tastiest barbecue and fried chicken, at the most competitive prices, is what CHOOKS fresh & tasty does best - and you could share in our success!
We are a national company but our stores are operated by locals who enjoy being involved in their community and who support their local sporting teams and other community organisations.
CHOOKS is a ‘low-cost’ operator that carefully examines the most efficient and cost effective way of doing everything. You’ll find most CHOOKS stores in local shopping centres – for lower rent and leasing options – which allows our franchisees to pass on the cost savings with the best quality products at more affordable prices.
At CHOOKS we provide you with training, mentoring and all of the support and encouragement you need to become a successful CHOOKS franchisee.
COMMERCIAL FOOD MACHINERY
At CFM, we ensure that customers receive unsurpassed pre and after sales service. We pride ourselves in the fact that not only we distribute quality catering equipment, but also manufacture and import. In the years that have passed, we have developed a clear understanding of our customers needs and apply our extensive product knowledge for the efficient design of cooking, preparation, and front display areas.
Established in 1994, Commercial Food Machinery VIC Pty Ltd is Australia’s leading supplier of commercial catering equipment to the hospitality industry. CFM is a one-stop-shop that supplies a vast array of products including cooking equipment, refrigeration, stainless steel, cutlery, crockery and table top accessories. CFM prides itself in supplying the world’s leading brands and also offers tailored custom made solutions for all needs. Our huge two level showroom offers a wide selection for restaurants, food chains and cafes.
For further information contact Steve Hansen, Chief Chook, on 1300CHOOKS or franchising@chooks.com.au, or visit www.chooks.com.au
Contact Scott Giannuzzi on 03 9543 1611 or email scottg@cfmvic.com.au www.cfmvic.com.au
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A-Z FRANCHISE DIRECTORY
DUSTER DOLLIES The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only.
the work suitable to their family needs.
The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees have young school children and find the flexible hours of
For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at www.dusterdollies.com.au.
We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare. Cleaning is not a dirty word – it’s the new way to secure your financial future.
EcoSmart EcoSmart is an Australian owned business and part of GWA International Group. EcoSmart specialises in sales, supply and installation of award winning, energy efficient Solar Hot Water Systems. Solar Hot Water is one of Australia’s fastest growing industries with significant government support. This has increased general public awareness and made the switch to Solar Hot Water more attractive. EcoSmart is Australia wide and provides ongoing support with marketing, lead generation, national and
state based conferences and extensive training for all sectors of the business. There is NO need to be a plumber to join EcoSmart, No marketing fees, royalties or large start up capital. Join EcoSmart and be part of one of Australia’s fastest growing industries. For further enquiries on how to become an EcoSmart dealer, please call Ben Andrews on 0409 538 099 or email on Ben.Andrews@ecosmart.com.au.
fancy fillings
!
Fancy Fillings began in 1983, is Australian owned and has stores located throughout Australia. We are continuing to expand nationally and are seeking like minded people to share our passion for great customer service. There’s no better time to join this leading retail brand as a business partner as we continue to experience strong growth in new store openings. We offer a successful system selling gourmet sandwiches and fillings, juices, smoothies, roasts,
FASTWAY COURIERS For a fantastic income and lifestyle opportunity, you simply shouldn’t pass up the Fastway to becoming your own boss. Fastway Couriers was established in New Zealand in 1983 and is the world’s largest courier franchise, successfully operating in ten countries and the winner of over 39 franchise and industry awards including ‘Overall Franchise System of the Year’ three times in Australia and New Zealand. Our multi-award winning company now has over 1,500 franchisees and a
G SHOPPER G Shopper is an online supermarket that provides customers with the freshest and largest range of produce together with all their grocery needs. Our unique distribution allows us to guarantee all produce received is of the freshest quality. We offer express delivery services, getting products to the customer’s door within 3 hours of their order being processed online. G Shopper takes the hassle out of shopping by offering an easy ordering process and a massive range of
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wraps, focaccias, chips and salads. Along with this comes the ongoing comprehensive training, support, and marketing developed over 25 years. Your success is paramount to our success! If you are keen to own your own successful business, with the support of an industry leading brand, then don’t hesitate to submit an expression of interest today by visiting our website at www.fancyfillings.com.au.
turnover of $441 million per annum. Our Courier Franchisees offer a cost effective, reliable timetable based local, shorthaul and national courier service throughout Australia. Exclusive territories are currently available in most states of Australia and many of these come with a substantial income guarantee to get you earning a decent living from day one. For more information visit our website at www.fastway.com.au, email us at fso@fastway.com.au or telephone (02) 8263 3900 (Monday to Friday).
fresh, premium quality products. We offer customers convenient shopping that rewards them for shopping online and recycling their waste. With low set up costs and trend-setting technology G Shopper is easily operated by an individual or group. Franchisees go through an interview process and on selection will operate in an exclusive territory. For further information contact: Phone: 1300 354 525 Email: tony@gshopper.com.au Website: www.gshopper.com.au
GARAGE WORLD & SHED BOSS Interested in owning your own outlet? A recent survey found that the Garage World and Shed Boss business is the most economical entry to the Shed & Garage industry. Join the most Successful and Dynamic Steel Shed Network Garage World & Shed Boss are Australia’s most dynamic & successful Steel Shed Network and sell a premium product with proven professional building
GO GECKO PROPERTY SALES JOIN THE REAL ESTATE REVOLUTION GO GECKO is a full service Real Estate Franchise rivaling the traditional system with a fixed price commission. Our fixed price commissions ensure that home sellers save money when selling their property. A GO GECKO franchise has a major advantage over their competitors with a very clear point of difference. HOW SUCCESSFUL HAVE WE BEEN!!!! Since Jan 2005, 10 offices have opened in New Zealand and 28 in Australia. These offices have sold over 3000+
Goodyear Autocare The Goodyear Autocare network was launched in 2006 and has grown to over 100 stores nationwide and will soon be rolled out into countries such as Thailand, Philippines and Malaysia. Goodyear Autocare was voted in the top 8 franchise programs and top 2 in the $150,000-$299,900 category by Smart Investor Magazine for 2008. The winning formula consists of exclusive product and territory, low 3% royalty fee, generous rebate program, local and national marketing, unlimited
GO Sushi Go Sushi - one of Australia’s Leading Franchisors - is committed to strong branding, excellent products, happy customers and great relationships within the Go Sushi franchise network. We are committed to helping our franchisees achieve their full business potential by providing them with the skills, tools and know-how to perform at their best. Go Sushi stores are so popular because they deliver healthy fresh food at great value prices. Every Go Sushi product is made fresh daily on-site, with quality ingredients. The combination of great products and strong franchisees has
GRILL’D The Grill’d concept delivers a healthy burger experience unlike any other. The Grill’d franchise opportunity is one of a proven business model with a real competitive advantage and strong consumer appeal, capitalising on the shift towards healthy, great tasting and convenient meal solutions. The Grill’d senior management and ownership team is professional and reputable, with extensive marketing, retail and sales experience across small, medium and large sized businesses. Great importance is placed on
systems. All outlets are independently owned and operated by family businesses, using local products and supporting local industry. We are now actively taking applications from builders and business people to operate their own outlet with some available Licences in all states of Australia and New Zealand. If you wish to become a licensee please visit our website www.shedboss.com.au
properties with in excess of $25 million dollars in commission SAVED. HOW CAN WE DO IT FOR THE PRICE!!!! Higher turnover and lower cost structures ensure greater profitability, even at a lower fee. This is a powerful format used by companies around the world to establish market dominance, just look at Wal-Mart and Virgin for examples. Go Gecko Franchise territories are available all over Australia & New Zealand. For further information call 07 3265 3546, email kenb@gogecko.com.au or visit www.gogecko.com.au
growth opportunities, extensive on-going training and support, premises upgrade to Goodyear Autocare livery, installation and usage of proven business systems, and to top it off, Goodyear is a global brand with 100 years of automotive industry experience. If you are excited about the opportunity to join one of Australia’s largest and most respected one-stop shops for tyre and automotive needs then register your interest now at www.goodyearautocare.com. au or contact Carlyn Gleeson on (03) 8416 7288 or carlyn_gleeson@goodyear.com
resulted in the expansion of Go Sushi franchises throughout Queensland, New South Wales, Western Australia and now internationally in France! If you are enthusiastic, motivated and looking for a fantastic business opportunity, Go Sushi’s complete franchise system is for you! For further information: Phone: 02 9817 7592 Fax: 02 9816 1442 Contact: David Hill Email: mybusiness@pacificretail.com.au Website: www.gosushi.com.au
branding, teamwork, customer service and a strong culture that sets Grill’d apart from competitors. Grill’d is open 7 days for lunch and dinner and offers both in-store dining and take-away. All stores are fitted out to the highest standard and provide a friendly, casual and funky environment. We are expanding nationally and are seeking enthusiastic franchise partners with excellent leadership and customer service skills and a positive attitude to join our team! To find out more visit www.grilld.com.au or e-mail franchising@grilld.com.au
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HAIRHOUSE WAREHOUSE
services has proven highly successful.
The Hairhouse Warehouse concept was first developed in 1992 at Knox City Shopping Centre, Melbourne. Over the past 17 years Hairhouse Warehouse has grown to over 118 stores Australia wide and has been listed for the last 5 years in BRW as one of the fastest growing hair & beauty franchises in Australia.
Hairhouse Warehouse is embarking on an aggressive
The combination of the largest range of hair & beauty products along with professional salons and beauty
email franchising@hairhousewarehouse.com.au, or
expansion plan to lead the industry in product, store locations and services. Hairhouse Warehouse plans to grow its chain nationally. For franchise enquiries please contact James on 0407 533 177, visit our website www.hairhousewarehouse.com.au
HENNY PENNY HATCHING Henny Penny Hatching is a part-time franchise suitable
training, marketing, internet resources and 24 hour support.
for early retirees, mums at home or for a second income
The easy set up programs are usually delivered on Mondays
stream. Pleasant, light, outdoor work delivering education
and collected 12 days later. Simple effective and enjoyed
units to schools, kindyâ&#x20AC;&#x2122;s etc.
by all ages. This really is the ideal franchise offering great
The popular Henny Penny Hatching Incubation program is
opportunities.
not only educational but exciting and fun too!
For more information check out our website www.
A very affordable franchise with low overheads and
hennypennyhatching.com.au and fill in a Franchise Enquiry
everything supplied, including equipment, complete
form or call Ann Richardson on 0413 716 625.
HOSEMASTERS We are seeking highly motivated individuals/ couples to join our franchise network.
Phoenix Arizona (USA) and Norfolk Virginia (USA).
Hosemasters has developed an unparalleled reputation for reliability, outstanding service and quality. Our franchisees provide mobile on site service and maintenance in all areas of hydraulic, pneumatic and industrial hose applications.
Do you want to tap into a share of this estimated $500 million market in Australia?
Originally based in Perth, Hosemasters now has offices in Perth, Brisbane, Sydney, Pretoria (Sth Africa)
Master Franchises are available to approved applicants with extensive business experience
For more information visit our website www.hosemasters.com.au or call us on 02 9726 7043 to receive your free introductory CD.
INDEPENDENT PROPERTY INSPECTIONS Independent Property Inspections is a new and exciting concept operating in a rapidly expanding market and is ideally suited to building professionals. Each territory is an Exclusive Marketing Territory, thus giving you the freedom to work anywhere across your state. Independent Property Inspections franchise system is set to dominate the Pre-Purchase and Building Inspection services market in Australia by recruiting only building
professionals with the skills, motivation and passion to succeed in this rapidly expanding market. Recognised as an innovator in this field with state of the art marketing systems and proprietary software giving each franchisee a unique advantage over any competition and backed by the Power of the brand that is Independent Property Inspections. For more information contact Steve Miritis on 0416 189 346.
INDIA AT HOME BRINGING YOU BACK WHAT YOU LEFT BEHIND!! India at Home is a retail chain providing an authentic slice of India here in Australia.
at home
Bringing You Back What You Left Behind
Director Rajesh Bhatia maintains â&#x20AC;&#x153;as the love of Indian food in Australia grew we saw the demand for a retail grocery store specializing in Indian food, cosmetics, prayer items, incense sticks and teas which include Indian green tea. India at Home opened their first retail store in Dandenong
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in 2006. Boasting five stores across Victoria, it is the fastest growing Indian company in Australia. India at Home is now launching their franchise program and the search has begun to match this exciting franchise opportunity with friendly, business minded, knowledgeable and highly motivated individuals. For franchise enquiries contact 1300 139557 or email Lia@thefranchiseshop.com.au. www.indiaathome.com.au
JANI-KING There’s one franchise that’s literally guaranteed to have you cleaning up in no time: It’s Jani-King Commercial Cleaning, “The King of Clean,” which celebrated its 40th anniversary in 2009. For just $13,800 ex GST you can join “The World’s #1 Commercial Cleaning Franchise – Jani-King. It takes franchised commercial cleaning to another level with professional training, uniforms, systems and support. Already more than 1,200 Jani-King Franchisees are cleaning
up across Australia and New Zealand with guaranteed customer contracts ranging from $1,000 to $20,000 per month based on the franchise plan you acquire. So clean up with a Jani-King Franchise today. Contact us on 07 3878 5677 or email cleanup@janiking.com.au for your FREE copy of our Jani-King Franchisee Presentation on CD-Rom. www.janiking.com.au
Jetts Fitness 24/7 The freedom to keep your day job because you want to, not because you have to. Jetts Fitness is changing the way Australians do fitness with its unique, 24/7 fitness club concept that meets the needs of today’s consumers. Accessible 24 hours a day, 7 days a week via a security access system, Jetts members workout on their terms with unlimited access, no contracts, no crowds and rates half that of traditional clubs. Members utilise the same state of the art equipment found in large chains, without
the “bells and whistle” facilities such as pools, steam rooms and classes members pay for but never get time to use. Franchisees benefit from a true absentee business, with real-time access to club footage, sales, profit and other data through an advanced, web based interface. Low start-up costs and exceptional return on capital allow for multiple site ownership with the support of a wholly owned and operated Australian franchisor. www.jetts.com.au
JIM’S CAR CLEANING AUSTRALIA Jim’s Car Cleaning Australia has been established for 10 years and we are currently entering a new phase in our business. It’s very exciting! We are experiencing growth beyond our expectations and need new franchisee’s to assist us with the work demand. Do you love working outdoors? Do you want the freedom to be your own boss
and work the hours you choose?
JIM’S COMPUTER SERVICES
We don’t succeed unless our customers succeed.
Jim’s Computer Services is a Division of the Jim’s Group of Companies, specialising in providing a full range of services for business owners, home office workers, and home computer users. Franchisees can select the specific products and services that they would like to provide, not forgetting that you will have access to other Franchisees who can assist you to branch out into the other services.
Advantages to being involved in the Jim’s Computer Services Franchise system Include: • Reduced Travel • Pricing • The Jim’s Name • Training • Regional Rights • Work Guarantee System
Our goal is to work with our customers to implement solutions that enhance the efficiency and profitability of their business, and improve their every day lives.
JUMPING J-JAYS CASTLES & SLIDES Jumping J-Jays are offering more than ever to their customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Existing Franchises now available from $35,000 including 20 themes this indicates higher return on investment, with more sales. Our Burleigh Heads franchisee says “My turnover went from $34,000 to $164,000 P/A in just over 18 months” Cameron and Janet Walker achieved this great result
Do you want to be part of a group that has been established as a household name for over 25 years? Would you appreciate a partner who is always looking and investing towards the future? Does this sound appealing to you? Call us for a chat. We would love to hear from you. 131 546
Franchise opportunities are currently available Australia wide. Contact 131-546 to talk discuss your plans or for further information go to: www.jimscomputerservices.com
by Cameron stepping back from his full time job to work their franchise 3-4 days a week, Now he only works 1 day a week at his old job. Janet kept on her full time employment to maintain that level of income while they build up their business. Add to this our turnover Guarantee of at least $60,000 in your first year. At this level you have a break even point of 3 deliveries a week. 80% of our current franchisees deliver 8 or more every week. Contact www.partycastles.com.au or 1300 227 853
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JUST CUTS You don’t need to be a hairdresser to be part of the largest hairdressing network in the Southern Hemisphere. With over 150 Salons servicing 60,000 clients a week, Just Cuts™ offers you full training and ongoing support.
provided by an experienced team of professionals that work with you to build your business. The Just Cuts™ business model suits multiple site ownership, and with 44% of our franchisees owning more than one outlet, you have the opportunity to grow your own network.
This is a unique business opportunity with a fixed, flat fee royalty, and also includes a comprehensive retail component. Full training and ongoing support is
Contact Alan Carroll for more information 1800 334 498 www.justcuts.com
LA PORCHETTA Eat, Live, Love… Italian Every La Porchetta restaurant uses only the best quality ingredients to make our famous pizza and pasta, as well as our great range of meat, poultry and seafood dishes for cook it-yourself, at home prices. La Porchetta’s full-range menu has something to suit everyone’s taste - and their budget.
Owning a La Porchetta franchise means more than owning a business - it means you’re part of Australia’s fastest growing, independently owned Italian restaurant franchise. With over 20 years’ experience and approximately 80 locations located in Australia, New Zealand and Indonesia, La Porchetta leads the way as Australia’s favourite value-for-money Italian restaurant.
La Porchetta has tried and tested systems in place including fully comprehensive training, manuals and on-going field support.
For franchising enquiries, visit www.laporchetta.com and fill out a franchising enquiry form or email franchising@laporchetta.com.au
LIFETIME DISTRIBUTORS
enjoy meeting people a Lifetime Distributors franchise is for you.
Lifetime Distributors is the largest display marketing company in Australia and New Zealand and creates the convenience of shopping in the workplace for thousands of individuals every fortnight. Franchisees and subcontractor opportunities are available nationwide and each operate in an exclusive area. Strong branding, ongoing support from a local Master Franchise each of whom offer training and provide each franchise with ample opportunity to increase the size of their business. If you are passionate about working for yourself and
• No marketing fees
• Stock on consignment
• No royalties
• IT support
You will need a white van which will be sign written and a secure storage facility such as a garage in which to store products. Call 02 9643 1666 and we’ll put you in touch with the right Master Franchise. For more information visit our website www.lifetimedistributors.com.au or www.lifetimedistributors.co.nz
Love Coffee & Crepes Love Coffee & Crepes is committed to strong branding, excellent products, happy customers and great relationships within the Love Coffee & Crepes franchise network. We are committed to helping our franchisees achieve their full business potential by providing them with the skills, tools and know-how to perform at their best. Love Coffee & Crepes is an exciting new and unique concept that sells a range of savoury and sweet crepes, pancakes and waffles along with a world-class blend of coffee, teas or soft drinks. With stores located in Queensland and New South Wales we are currently looking
for our next successful franchisee! If you are enthusiastic, motivated and looking for a fantastic business opportunity, Love Coffee & Crepe’s complete franchise system is for you! For further information: Phone: 02 9817 7592 Fax: 02 9816 1442 Contact: David Hill Email: mybusiness@pacificretail.com.au Website: www.lovecrepes.com.au
Magazine Vending Magazine Vending provides innovative magazine vending machines, which, to date, have been unavailable to anyone else in Australia. The machines take cash and credit card. Magazine Vending, features a high profile Magazine portfolio of more than 80 Australian titles including established favourites such as FHM, Ralph, Zoo, Cleo, Women’s Day, Cosmopolitan, Dolly, NW and Top Gear. Magazine Vending provides ongoing support to all distributors including locating top locations, follow up and support with ordering stock, and the ongoing administration to make sure clients gain maximum return.
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Magazine Vending also arrange a complete logistical solution making this business easy to operate. The company supplies stock at no cost, and you may return any unsold stock at no cost to the distributor. Magazine Vending has packages to suit different levels of investment from those just looking to start out with one or two machines to more serious operators looking to place hundreds of units. To receive more information please contact sales@magazinevending.com.au
MASTERCARE FRANCHISING
• Access to a healthy and growing national client base
Work for yourself, not by yourself! Becoming a franchisee is the first serious step on your journey towards being your own boss and controlling your future. Mastercare is a national cleaning contractor with more than 40 years’ experience. We are committed to ensuring our franchisees work for themselves, not by themselves.
• Excellent ongoing training and support, and • The opportunity to tailor your business to your lifestyle. We also have a team of passionate Sales & Marketing professionals whose sole mission is to identify and create new business opportunities. Our franchisees don’t have to knock on doors to grow their business, and they do not have to cold-call. Ever. Not unless they want to, of course!
Benefits include: • A well-known and trusted brand • An affordable financial investment
For more information, call us today on 1300 663 843 or visit www.mastercare.com.au
MOBILE HOSEFIXERS
• A great lifestyle and work/life balance
Mobile HoseFixers offer a 24 hour / 7 day emergency hydraulic hose breakdown service to industry. We currently have 7 Service Centres and 25 Van Operators with plans to expand nationally. Do you want a business opportunity that offers the following benefits: • Be your own boss • Rewards for your efforts • Ongoing support • Growing exposure across Australia • Working with tools in a changing environment • Working at different worksites everyday
The franchised Service Centres are a second tier to the system. They offer:
MUZZ BUZZ
Australian market leader in drive thru coffee with more outlets opening in 2009 in Victoria, South Australia and Western Australia; we have also commenced our development into Queensland and are actively looking for franchisees in these states. “We expect to continue growing our brand aggressively over the next five years, particularly on the east coast where we see substantial growth potential.”
Muzz Buzz is Australia’s leading drive through coffee franchise with 32 outlets open across Australia. “Demand for franchises certainly outstrips supply at present,” says Muzz Buzz Executive Chairman Warren Reynolds. Reynolds says that Drive Thru Coffee is a huge industry internationally and is rapidly expanding in Australia. Established in Perth in 2004, Muzz Buzz is the
• Support to the operators • Guaranteed sales to the operators • Development of retail sales through the centre • Financial rewards from each van operator working from your centre Contact Don Shaw on 1300 654 782 or email don@mobilehosefixers.com for more information. Some areas only have limited opportunities, express your interest now! www.mobilehosefixers.com
Contact Geoff Elias on 03 9544 9166 or www.muzzbuzz.com.au
Nailsnow.com.au Nailsnow.com.au is a service-oriented nail bar franchise committed to empowering women by offering them the opportunity to create their own profitable business. Nailsnow.com.au is seeking franchisees looking to take control of their own team of professionals and to create their own flexible lifestyle business by becoming part of the next big thing in the beauty industry – Nails .Let your creative side shine in a industry that is no longer a luxury but an everyday part of the busy women’s lifestyle. You
don’t have to be a nail technician to own a nailsnow. com.au franchise – but what you do require is a drive to succeed. Nailsnow.com.au will provide you with access to the name and image, group promotions, buying power and comprehensive training to ensure your success.
NANDO’S
Nando’s team helps choose and negotiate site locations and rental deals to get restaurants up and running. Franchisees are provided with training that covers human resources, operations, administration and marketing, and receive ongoing guidance and feedback on growing their business.
Nando’s is not just about chicken. It’s never been just about chicken. It’s about pride, passion, courage, integrity and most of all, family. The Nando’s family originated in Johannesburg, South Africa more than 20 years ago and landed on Australian shores in 1990. Proudly flying the PERi-PERi flag in every state, Nando’s continues to open new restaurants every month. The Nando’s fast-casual dining concept is unique and creates an equally distinctive customer experience. The experience as a franchisee is also characteristic of our family-like spirit. The
To realise your dream of owning your own business, with the comfort and knowledge of a winning franchise formula,.contact Sue or Karenne on 0438166742 or visit www.nailsnow.com.au.
In particular, Nando’s franchisees are exposed to a brand with a fun and irreverent personality, with advertising campaigns that stand out from the crowd, and public relations that are headline-grabbing. For more information, please call us on 03 9385 0777, email info@quantumconsulting.com.au or visit our website at www.nandos.com.au
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OUTSIDE CONCEPTS Outside Concepts (formerly Mr Carports, an Australian owned company established in 1991) has quickly built a reputation as one of Australia’s leading suppliers of outdoor structures for the domestic market. Our revolutionary computer technology has set a new standard of excellence in design, speed and customer service that others simply cannot match. We design and build carports, decking, verandahs, pergolas, gazebos, patios and pool enclosures to any size and design.
If you have good personal skills, enjoy working semi-independently, thrive on organisation/project management and are enthusiastic about embracing technology, we would like to talk to you. We have a low cost investment into a high satisfaction, people centred business. INTERESTED in talking with Outside Concepts about this “Lifestyle”? Call Brian on 0411 416 406. www.outsideconcepts.com.au
OZ DESIGN FURNITURE OZ Design is a successful home lifestyle retailer. For 30 years OZ Design has become a well-known and respected player in the retail sector for modern lifestyle furniture in Australia.
urban and regional areas. Store design, setup and training are provided to help kick-start your business followed by continuous support to help you make the best decisions for your business.
Our showrooms offer a dynamic retailing environment that showcase the latest styles, colour and furniture combinations teamed with homewares to create an inspiring retail experience.
Our Group Office support staff are skilled in the area of finance, marketing, merchandising and operational support. We share a vision for success and we offer a system to help franchisees achieve optimum results.
Committed to the franchising concept, OZ Design Furniture continues to seek opportunities in both
For more information call 02 9023 9444 or email opportunities@ozdesignfurniture.com.au
PACK & SEND
tourists, small business right up to large corporations. By creating our own niche market we are able to sustain some of the highest margins in our industry and have a dominant market position. Our franchisees are experiencing strong growth year on year propelled by rapidly expanding market segments such as e-commerce and particularly eBay. Our international expansion plans came to fruition in late 2008 with the opening of Pack & Send stores in the United Kingdom and New Zealand. In 2009 unprecedented growth is set to propel Pack & Send well into the future.
PRICEWATERHOUSECOOPERS Franchisor of the Year 2007 and the FLA International Franchisor of the Year 2008 Runner-Up. Pack & Send is an Australian success story that was established in 1993. Our team of 100 franchisees enjoy a limitless marketplace and create ‘raving fans’ by offering our customers a powerful range of ‘No Limits’ solutions to their packaging and freight problems. With our systems, supplier network and experience our franchisees are able to achieve the unbelievable with ease. Everyone is a potential customer of Pack & Send from Householders to
POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business
For more information call (02) 9822 5622. Or visit our comprehensive website at www.packsend.com.au
empires: retail hubs anchoring satellite stores and fleets of service units. Other innovations include a layer of regional master franchisees whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. Contact us on www.poolwerx.com
PRICE ATTACK
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As the authority in hair for over 20 years, Price Attack offers franchisees the best opportunity to become a successful part of one of the most dynamic, exciting and recession-resistant industries in Australia. When it comes to hair, Price Attack is a one-stop shop, providing customers with a full service salon and the biggest range of professional haircare products.
receive support in every aspect of your business including extensive national advertising campaigns, comprehensive initial and ongoing training and the industry’s best product deals, discounts and rebates. With new owners, a new corporate identity and new store design, now is the ideal time to be part of the excitement and renewal at Price Attack.
As a Price Attack franchisee you will reap the rewards of our strong brand name recognition and
Call Kristy Ellis for more information on 1300 854 484 or email franchising@priceattack.com.au
PROARCH PODIATRY Proarch Podiatry is the only franchised podiatry business in Australia and is a past winner of the prestigious MYOB Queensland Government & Telstra Small Business Award. Being an owner of a Proarch Podiatry business is a step in the right direction if you’re serious about providing professional podiatry care. At Proarch Podiatry we have: • A proven marketing strategy – We step all over your opposition • Simplified systems so you can concentrate on your patients, not the paperwork.
• Effective treatment plans that work and provide pain relief • We use state of the art computerised equipment • Our own unique foot supports (orthotics), called Proarch Foot Supports Proarch Podiatry has become the leading light of the podiatry profession and is paving the way on how podiatry should be done, and best of all, your patients will benefit. Contact: Len Ferguson Phone: 0438 247 480 Email: len@finnfranchising.com.au Website: www.proarch.com.au
Pure + Natural In 1982 the first pure + natural store opened in Melbourne’s CBD. Since then we have grown to currently 33 stores across Australia serving great tasting, nutritious food to health conscious consumers.
Joining pure + natural allows access to over 25 years of brand history as well as the expertise of professional Marketing, Operations and Administrative personnel provided by the Franchisor to support you on your journey.
We pride ourselves on supplying natural healthy choices in fresh, tasty food that is catering to an ever increasing market as our customers become more aware of the benefits of healthy eating.
If you are passionate about providing healthy food combined with outstanding customer service then go to www.purenat.com to complete an application form.
!
RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts and lease arrangements
RENT THE ROO RENT THE ROO is the best choice in appliance & furniture hire franchises available Australia wide. Rent The Roo specialise in the short & long term rental of EVERY household appliance & furniture product. There is simply NO LIMIT to the development of product ranges with every retail outlet a potential supplier. Each franchisee has access to every product, giving them the opportunity to develop products with the strongest demand in their territory demographic. With a Rent
• Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: gary.glen@red-rooster.com.au Phone: 03 9582 8716
The Roo franchise you don’t have to reinvent the wheel. 33 years of trade has produced a range of successful marketing tools to drive your business forward. Our home-based, simple & productive business combines low running costs with the highest possible returns. Come & join over 50 happy franchisees that have discovered why over 33 years of experience really makes the difference. For further information call 02 9825 8828, email renttheroo@bigpond.com.au or visit us online at www. renttheroo.com.au
RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity. Our long established wholesale partners Smiths,
Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with 100% plus profits and advertised nationally for FREE! Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all our operators. For further information call 1800 066 112 or visit www.rpvending.com.au
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SALSA’S FRESH MEX GRILL Salsa’s Fresh Mex Grill is a fresh take on traditional Mexican food – it’s all about fresh ingredients and flavours influenced from the Baja Coast of Mexico combined with the exciting appeal of Mexico. Salsa’s is riding a wave of popularity - the company plans to soon open further outlets and enquiries from prospective franchisees is growing daily. Aside from the fresh Mex flavours and taste appeal, Salsa’s is also backed by one of Australia’s best-known and respected fast food franchises – Boost Juice Bars.
With its partnership with Boost Juice, Salsa’s has access to Boost’s amazing growth platform and administrational and support services. This has enabled Salsa’s to grow by 300% in a mere six months. Currently there are 12 stores across Victoria, New South Wales and Queensland, with ambitious plans to have another 20 stores by the end of 2010. Interested? Then contact the Salsas Franchising Team (03) 9508 4431 or franchising@salsas.com.au
Sleepy’s Sleepy’s offers the opportunity for you to work for yourself, driving your own business and realising the rewards. We are looking for franchisees who wish to be part of a secure, stable and growing group, and who have the determination to succeed. Sleepy’s Mattress Experts are great people, with great skills who are dedicated to helping customers make the mattress buying process as easy as possible. Our extensive initial and on-going training can turn
SMART SAVER Smart Saver Coupons will consistently deliver real value savings to consumers through sustainable, successful partnerships with our customers and franchisees. Format:
• Full colour 8, 12 or 16 page publication • Printed in a tabloid format on newsprint • Distributed to specified geographic areas (up to 65,000 households) 17 editions per territory per year (every 3 weeks within a local region)
SNAP-ON TOOLS Snap-on Tools are a status symbol with a designer pedigree and a heritage spanning nearly a century. Since 1920, Snap-on’s range has grown to encompass over 16,000 different products, from the smallest tool to entire workshop fit-outs, sold by over 5000 franchisees worldwide. And the Snap-on franchise is as good as its product, with incredible franchisor support, a business model that’s been proven for decades, 60% ANZ start-up finance, exclusive territories, extensive training and no
YOU into a Sleepy’s Mattress Expert. We currently have 38 stores nationally and plan to have 50 stores by the end of 2010. If you would like further details on the possibilities of being part of this very low cost operation, please contact Jenny Bertram. Phone: 07 3895 4100 Email: jenny.bertram@sleepys.com.au Website: www.sleepys.com.au
Premise: It is designed for local businesses to promote their products and services to the local community, through a redeemable coupon system. The coupon is cut out of the paper by the reader, and presented to the local business to receive the advertised offer. This procedure allows the advertiser to measure the success of the promotion. All offers are valid for the entire three weeks until the new publication is released. For more information on Smart Saver Franchising visit our website www.smartsaver.com.au or contact Gavin Trewin – General Manager on 03 5249 8388 or 0400 801 621
messy commercial leases. Franchisor support includes regular meetings with your Field Group and assistance from your Sales Development Manager, detailed customer data provided at startup, a franchisorsupported Trade Card program for your customers and centrally managed warranty and repair department. While there are currently more than 150 Snap-on franchisees operational in Australia and NZ, market potential is such that the franchise opportunity remains ground floor. Being your own boss is great but there’s more to it. Become a Snap-on franchisee and love your work! www.snaponfranchise.com.au Phone: 1800 762 766
SOCCAJOEYS Soccajoeys is a pre-school soccer program set in a fun and enjoyable recreational setting for children to learn and play the world’s most popular sport “SOCCER”. This experience is for children aged 3-5 years. Soccajoeys is about a great deal more than just developing a child’s control with the ball, it’s about giving them a well-rounded start in their physical, social and educational development and developing the “whole child”. If you have passion, motivation and enjoy working with children then a Soccajoeys franchise is for you.
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We will provide you with the training to be able to own and run your own successful business in the very rewarding industry of childhood development. This is the perfect opportunity to operate your own business with minimal investment, have flexible working hours, earn great financial returns, have a great lifestyle and you will be aligning yourself with a reputable proven brand – SOCCAJOEYS. For further information call 1300 781 735, visit our website at www.soccajoeys.com or email info@soccajoeys.com
SOUVLAKIHUT®
With 35 stores already franchised and another
souvlakihut® is one of the newest, healthiest and original concepts to hit Australia in recent years.
18 stores opening nationally this year in VIC, TAS,
Our concept differentiates itself from other concepts by taking the popular and highly recognizable Greek cuisine and blending it into a contemporary and modern Quick Service Restaurant.
be just for you. If you want to be part of the next
STACKS OF SNACKS
a means of starting their own business with the systems, procedures and support, to help them achieve personal and financial success. The mobile confectionery franchise offers a low cost/high profit entry into the confectionary business as it does not require the expensive machinery normally involved with most vending franchises. Stacks of Snacks is a turn key operation and the franchisor assists in all aspects of setting up operations of your business.
Love chocolate? Stacks of Snacks is the worlds largest provider of snack boxes to workplaces. This Confectionery Franchise operates in the high demand, high volume area of workplace based snack foods. Stacks of Snacks franchisees service over 30,000 Australian workplaces with their confectionery and snacking needs. Our size, buying power, systems and expertise allow you to achieve greater profits and success. Stacks of Snacks mobile franchises offer the individual
STAIN BUSTERS Our clearly articulated point of difference is the DIFFERENCE! By standing out from the crowd our Franchisees get more work than they can handle by themselves! Our three levels of success: 1: You clean carpets and provide our many other services. You learn the business and lay your foundations with our guidance. 2: You have too much work. You need help. When you get 2 or more Contractors you do less doing and more managing.
STEP INTO LIFE The 10 “F”s sum up the Step into Life Franchise opportunity, our company, the Franchise owner support and the lifestyle of being a Step into Life Franchise owner. Fitness; Flexibility; Franchise support; Funding; Friendship; Future; Freedom; Fun; Forward thinking and Fabulous. Step into Life was developed by people passionate about keeping fit while developing a unique and highly popular business model. What’s In It For You? • Low in-going investment. • 6 days Initial residential training on the Gold Coast
NSW, ACT and SA a souvlakihut® franchise might Quick Service Restaurant revolution than your opportunity is here now. For further information simply log onto our website www.souvlakihut.com.au
Please consult our web site or contact us as to which areas are remaining. Ph 1800 899 000 or www.stacksofsnacks.com.au
3: Your business is very profitable and functions without your direct input. Your manager has a wage, you receive the profits. We have a proven marketing system, superior cleaning system, exclusive products, great training and ongoing technical support. This is not a job in the cleaning industry. It’s your opportunity to build a highly profitable multi van business. For more information Ph 13000STAINS (78246) and speak to John McEwan. www.stainbusters.com.au
• Advertising launch for your Franchise. • All equipment; stationery, e-stationery, marketing material and full uniform included. • Unlimited earning potential. • Copyright software manages all components of the system, • A real work-life balance with attractive rewards. • An unrivalled business opportunity. • Excellent support and training. Tap into our 100+ years of fitness industry and business knowledge. Be your own boss and be part of the team. Your success is our success. www.stepintolife.com
SUSTAINABLE DIRECTIONS Are you interested in joining the fast growing “GREEN” economy? This is an opportunity to establish your own home based mobile business that works with small business owners to reduce their carbon emissions. Sustainable Directions is a home based business that provides advice to small business operators to help them reduce their carbon footprint whilst also reducing their operating costs using a suite of proven sustainable business techniques. We are looking for highly motivated individuals to expand this service on a national basis. All training, templates, software, uniform, business development strategies,
measuring tools and carbon calculators are included in the initial investment. Ongoing support is also provided to ensure Franchisees keep up to date with current “green” initiatives. No previous consulting experience is necessary however a passion for the environment is essential. For more information visit our website at www.sustainabledirections.com.au Price Range: < $20,000 Contact: Vicki Prout Phone: 08 8267 6111 Email: vicki.prout@sherpagroup.com.au
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TELCOINABOX Telcoinabox is one of the top 10 telecommunication resellers and the only telecommunications franchise system in Australia. Its network of 86 franchisees which are individually branded, owned and operated, provide telecommunication services, including fixed wire, mobile, VoIP and broadband, to more than 15,000 SMEs and residential customers Australia-wide. Telcoinabox accesses fixed wire, mobile and internet
networks from the large telecommunications carriers at wholesale. Since Telcoinabox does not carry the huge infrastructure costs of the larger providers, the franchisees can resell at cheaper rates to the end user. Customers largely choose a Telcoinabox service provider for their personalized customer service and their ability to make the billing simple by providing one bill for all the customers’ telecommunications. The major carriers still supply different bills for each service. visit www.telcoinabox.com.au or call Andrew Moutray-Read on 1300 7 83526
THRIFTY Thrifty is the largest Australian owned national vehicle hire company operating in Australia and New Zealand. It is one of Australia’s largest and most dynamic vehicle rental companies and is represented in every State, Territory, capital city, major city, regional centre and commercial airport. Thrifty services over 210 locations nationally and provides an additional network of service centres in country and remote areas.
Thrifty has a modern fleet of over 11,000 vehicles which includes an extensive range of cars, four wheel drives, trucks, vans, utes and buses. Thrifty is rolling out its franchise program into southern, western and northern Sydney. Other franchising opportunities are also opening up around Australia. For enquiries, phone John Wilkinson on 0411 311 187 or email him at fm@thrifty.com.au
TOP SNAP MARKETING We are a professional real estate photography franchise, with territories available across Australia. We are renowned for the outstanding quality of our photographs, which thanks to powerful custom-built technology, are professionally retouched and delivered direct to clients within 24 hours.
training and ongoing support will be provided, along with ongoing marketing and technical support.
We offer standard, elevated and aerial property photography, in addition to virtual furniture, floor plans and virtual/ photographic property tours with voice-overs.
Top Snap is growing strongly, so don’t miss the opportunity to change your life and own a business you truly Love.
Our franchise start-up costs are competitive, and no photography experience is needed, as comprehensive
A Top Snap Franchise is the perfect fit for anyone looking to enjoy a fantastic lifestyle and build your own valuable business.
Contact Top Snap on: 1300 TOP SNAP (1300 867 762) or Rob Watkin on 0414 217 019 or email franchise@topsnap.com www.topsnap.com
TOUCH UP GUYS Do you need a touch up? This Aussie-made mobile franchise carries out repairs to stone chips, scratches, bumpers, vinyl and other plastic parts on motor vehicles. We service car yards, fleet owners and the general public. Our team of professional technicians are equipped with a mobile workshop and automotive paint laboratory, enabling them to provide a convenient and effective service which offers an attractive alternative to traditional bodyshops. Extensive training is provided using the latest
environmentally friendly equipment, with each van operating under all licensing requirements. The Touch Up Guys franchise began in Queensland in 1991. There are now in excess of 145 vans in operation throughout Australia and New Zealand. Find out how Touch Up Guys can turn your passion for cars into a great business. For more information, please call 1800 220 039 Website: www.touchupguys.com.au
TRAMPOLINE GELATO Trampoline Gelato is an emerging brand with a solid long-term national growth plan. Fully Australian owned, backed by a large private dairy business and now in its 5th successful year, a Trampoline franchise is a great way to own your own fun, fresh retail business. Trampoline has a fabulous and unique product range unmatched by any competitors. Gelato is made fresh on site with each flavour created from high quality ingredients and nothing artificial added. Stores have strong attention grabbing design elements
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with bright vibrant colours and curvaceous edges leaving a lasting impression. The brand is playful, real and connected with its customers. Trampoline provides full training, ongoing operational and marketing support, turn-key setup, professional site selection and the opportunity for multi-site ownership in an exciting growth category. Sites are available now in Victoria and Queensland. To learn more visit www.trampolinegelato.com.au or call Jen on 03 8416 0316
Trios Love for great tasting wraps! More and more Australian consumers are looking for a healthy alternative to traditional fast-food. Trios is the leading wrap authority in today’s rapidly growing healthy fast food industry. We achieved this by offering a range of delicious, nutritious items with signature flatbread wraps and delicious fillings, salads and hot potatoes which appeals to a broad demographic and a wide spectrum of customers tastes!
and is offering high calibre, highly motivated people opportunities to own a successful food franchise. Trios has a very strong customer service ethos and is perfectly positioned to expand with Australians’ changed eating habits, but importantly more so on an international level. For further information contact David Elia on 03 9370 5833 or apply online franchising@trios.com.au. You can also find out more about a Trios franchise opportunity at www.trios.com.au
TRIOS is expanding into key sites throughout Australia
• 50% Accredited Finance • FCA MEMBER
UNITED PETROLEUM
passionately committed to continually developing our brand to ensure great value for money and service, and we’re now seeking ambitious and equally committed franchisees to help us write the next chapter in the United Petroleum success story.
A proudly Australian-owned company, United Petroleum is innovative, rapidly growing and highly successful. In just 16 years we’ve established over 230 United sites around Australia and continuing to opening new sites every year. We invest heavily in training, research, marketing, new products and services development including exclusive United brand products, and in a highly effective retail promotional program designed to help every service station boost its sales. We’re
If you’ve dreamed about owning your own business but want the security and expertise of a first class franchise group right behind you, then please contact our National Franchise Manager Jodie Kliska on (03) 9413 1652 or download an Expression of Interest Form on www.unitedpetroleum.com.au Up to 70% Vendor Finance Available.
VIVA! YOUR LIFE IN PICTURES Profit Proven Photographic Studio That Runs Without You! 8 Reasons Why You Should Chose Viva! 1. High ROI Excellent profit proven business 2. A feel good business A modern boutique photography lifestyle studio 3. Turn Key Operation A systemised and structured repeatable operation 4. Low staffing requirements Can operate with a minimum of two and a half team members 5. No photography experience necessary Photography can be fully trained or photographers could be hired
6. Full efficient & reliable company support Franchisor provides a high level of support and infrastructure 7. Full & comprehensive training given Well documented and trainable system, culture and work flows 8. Product in high demand Quality Lifestyle, family, children & pet photography is highly sort after. Secure your future now If you want to be part of a fast growing photographic business dedicated to service and quality, then call our franchising team now. Paul Natoli Mobile: 0427 773 885 Email: paul@vivaphotography.com www.vivaphotography.com
WEndy’s With more than three decades of franchise expertise and a product offering that’s second to none, it’s little wonder that Wendy’s is the leading brand of choice in the treats market in both Australia and New Zealand. When it comes to franchising, choosing the right brand is a big decision. By joining Wendy’s, you not only become part of a brand that is known and loved but you also become part of a franchise network that is backed by experience and proven systems that work.
We know retail franchising and we know what it takes to succeed in a market that’s increasingly cluttered and competitive. If you think you’re ready to become a business franchise owner, there’s never been a better time to consider Wendy’s. We’re always looking for energetic and enthusiastic people to join our team. Contact Wendy’s on 08 8291 5555 or email jon.philpin@wendys.com.au
WET-SEAL Become a Wet-seal franchisee today and enjoy the benefits of owning and operating your very own business using proven systems. There is no need for you to worry about being out on your own though as you will have the knowledge that you have constant support and backing by a national fast moving business. You will be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and
IT departments, a full administration service and all required equipment - all for a very low entry cost that will give you unlimited opportunities to expand on your initial investment. Various areas available. Contact Peter Bischa on 1800 025 081 in Australia or 0800 436 000 in New Zealand to find out how you can become a part of this waterproofing and underfloor heating industry leader.
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WHAT SCRATCH? What Scratch? is an automotive scratch repair franchise servicing car yard and private customers. Each turnkey business is sold with car yard customers in place and the van fully stocked. What Scratch? provides a number of franchisee benefits including: • Mobile business • Trade customers • Monday to Friday business • Ability to earn well above average income • Franchisor pays on invoices produced for max. cashflow
• Low fixed service fee • Full training and ongoing support Investment is $70,000 + GST including the cost of a new vehicle. The extensive training is conducted on-site in the new franchisee’s territory working on customers’ cars. With the level of training and ongoing support provided, franchisees are not required to have any previous skills or experience. Tel: 1300 283 333 (1300 BUFFED) Mob: 0403 729 381 Website: www.whatscratch.com.au Email: info@whatscratch.com.au
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JIM’S CAR CLEANING is growing faster than ever before... We have franchises available in most regions of Australia & New Zealand. If you want to be part of a successful franchise system with a proven record please call us now. Jim’s Car Cleaning has a 5 star water rating and provides all the necessary training required.
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Australia’s best mobile franchises for parents
made by you
Stufflers™ - Made by You
Jumping J-Jays®
This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system. With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. Best suited to a stay at home mum that has 2 days per week available.
Jumping J-Jays started in 1997 and has quickly become the world’s largest inflatable amusement company. Twice the winner of FCA’s Franchise of the Year, the business allows you to invest only 3 days per week into the business. With franchises starting from only $35,000, now is the perfect time to Jump into your own business. $70,000 turnover guarantee in your first year.
Email: john@stufflers.com Phone: 1800 STUFFLERS (1800 788 335) Web: www.stufflers.com Be the first to secure an exclusive region!
Email: franchisesales@partycastles.com Phone: 1300 CASTLE (1300 227 853) Web: www.partycastles.com.au
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