VOL 16 ISSUE 03 mar/apr 2022
cover story
A Clean Sweep The success story of Jim’s Cleaning tips for
accessing finance THIS LAND IS MY LAND OR IS IT? Franchise Territory – On line and social media issues
UNDERSTANDING THE DOCUMENTATION
$4.95 (AUD), $7.95 (NZ) inc. GST.
BusinessFranchise_Full Page Ad Jan 2022_OUTLINES.indd 1
9/12/2021 1:56:13 PM
BusinessFranchise_Full Page Ad Jan 2022_OUTLINES.indd 1
9/12/2021 1:56:13 PM
The secret of success is to do the common thing uncommonly well. John D. Rockefeller Jnr.
Becoming a Senior Helpers Franchisee and business owner will not turn you into another Rockefeller, but it will help you to build a future by providing great services to others, uncommonly well.
A Senior Helpers Franchise offers you the opportunity to create a great team of support staff who will provide extraordinary service and care of older Australians and adults living with disabilities in their own home.
To assist you on your journey to success, are training, support, mentoring and guidance in addition to access to internationally recognised programs on dementia care, Parkinson’s care and in 2022, our Successful Ageing program.
Be the difference in other person’s lives while earning a living and creating opportunities for others.
To learn more about Senior Helpers, submit an enquiry at:
www.seniorhelpersausfranchise.com.au
VOL 16 ISSUE
03 MAR/AP R 2022
AUSTR ALIA and NEW ZEAL AND COVER STOR Y
A CLEAN
THE SUCCE SWEEP SS OF JIM’S CLE STORY ANING
VOLUME 16, ISSUE 3, 2022
TIPS FOR
On the cover: jim’s cleaning group president: Colin Bradbury. colin@cgbpublishing.com
ACCESSING FINANCE
home-based work an established “ Withnorm, the franchise concept is in an
THIS LAND IS MY LAND OR IS IT?
FRANCHISE TERRITORY – ON LINE AND SOCIAL MEDIA ISSU ES
exponential growth pattern. There was never a better time to get into it.
”
- Haydar Hussein
UNDERSTA ND THE DOCUME ING NTATION
$4.95 (AUD),
$7.95 (NZ)
inc. GST.
Publisher: Vikki Bradbury. vikki@cgbpublishing.com.au editorial department: editor@cgbpublishing.com.au sales & marketing manager: Jason C. Bradbury jasonb@cgbpublishing.com Production: production@cgbpublishing.com.au accounts: accounts@cgbpublishing.com.au FEATURE WRITER: Wendy Elks DESIGN: Jejak Graphics. jejak@bigpond.com CGB PUBLISHING Canadian Office: Sidney B.C Canada TO SUBSCRIBE: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au CGB PUBLISHING PO BOX 17 Pamona, QUEENSLAND 4568 TEL: (07) 5485 2704 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au www.businessfranchisemagazine.co.nz
The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
Welcome to our March/April issue of
Business Franchise Australia and New Zealand Magazine! In this edition we bring you a range of articles from our expert contributors discussing everything from How Businesses are looking up in 2022 by Mary Aldred of the FCA, Tips on accessing Finance by Dan Toms CFI Finance, Understanding the Documentation by Bianca Sevastos Baybridge Lawyers plus much more to help you on your journey to Franchising. Business Franchise Magazine is looking forward to seeing everyone at the First Franchising and Business Opportunities Expo, at Melbourne Exhibition Center from Friday 1st April to Saturday 2nd April. This is a great time to explore and research the many opportunities available to you in 2022. If you are in the area, come along to the expo and receive your free copies of the magazines we are on stand B33. On the Front Cover we have Jim’s Cleaning Group a brand well recognized all across Australia. We meet Haydar Hussein who has created a franchise corporate success not only in Australia but New Zealand and Canada. Our main feature this issue is Mobile Franchising and on the Feature Cover we have Snap-on Tools, another well recognized brand, who introduces us to Dave Sarno National Franchise of the year in 2021. In our feature you will also find some great advice from experts and our featured editorial on some of the great franchises to consider if your interest is in Mobile Franchising. As always Business Franchise Magazine has the latest news, featured brands, and some great editorials on Franchise systems to wet your appetite. Until next time, enjoy the read! Vikki Bradbury Publisher
SUPPLIER FORUM
contents
march / april 2022 12
Cover Story 12 Jim’s Cleaning Group A Clean Sweep - The success Story of Jim’s Cleaning Group
In evey issue 8
What’s New! Announcements from the Industry
14 FCA - A Message from the CEO Mary Aldred, Franchise Council of Australia 30 Franchising Feature Mobile Franchises 62 Hot Topics: Behind the Headlines Jason Gherke, Franchise Advisory Centre 65 Professional Service Listings 66 Franchise Listings 68 A-Z Franchise & Services Directory
Focus 54 Speed Queen: Speed Queen does things Differently
16
6 business franchise MAGAZINE
50
54
18
also in this issue: 7-Eleven...............................................................................................................................68 Aramex.................................................................................................................... IFC, 68 Banjo’s..............................................................................................................................3, 68 BK’s Takeaway.............................................................................................................68 Centrestage Dancewear........................................................................... 69 City Farmers Dogwash................................................................................ 69
46
Expert Advice 16 Dan Toms: Tips for Accessing Finance
Grayson’s Gutter Guard................................................................... 45, 70
22 Kate Groom: 3 Financial Risks every Franchise Buyer should be Aware of
52 Stewart Germann: Territory Do you really know what you are getting 56 Tony Nicholls: Top Tips for Franchises to Manage their Reputation in 2022 58 Martin Jacobs: New Directory ID to help Boost Fairer Business Environment
Dymocks Tutoring.............................................................................................. 69 Ecomist................................................................................................................................. 70
20 Bianca Sevastos: Understanding the Documentation
46 Robert Toth: This Land is my Land- Or is it ?
Deckseal...................................................................................................................33, 69
InXpress............................................................................................................................... 70 IP Partnership............................................................................................................. 65
Profiles
Jejak Graphics............................................................................................................ 65
18 Subway: Just Cuts.............................................................................................................................. 71
Forging a Fresh Path 50 Anne’s Pantry:
KUMON Education............................................................................................. 71
Anne’s Pantry Leads the way with a Fresh New Take on Food Service Franchising
Laser Clinics Australia.................................................................................... 71 Morgan Mac Lawyers.................................................................................... 65
60 Franchising Expo: Nene Chicken....................................................................................44, 71, IBC
Be Your Own Boss in 2022
20
Pack & Send................................................................................................................... 72 Papparich...............................................................................................................24, 72 Ryco 24•7............................................................................................................................ 72 Senior Helpers....................................................................................................4, 72 Shop Insurance........................................................................................................ 65 Snap Print & Design.......................................................................................... 73 Stage Coach...................................................................................................... 49, 73 Thermawood.............................................................................................................. 73
Fitness identity converts three clubs to Genesis Health + Fitness in WA The Genesis Health + Fitness franchise
existing Bailey Fitness facilities to Genesis
network is adding three new sites in WA,
Health + Fitness clubs.
with high profile fitness personality Adam
Adam owns a chain of health clubs
Bailey confirming he will convert his three
and martial arts schools in WA and
across Australia and is a former World Middleweight Muay Thai Champion. The clubs, located in Southern River, Morley and Baldivis will be re-branded Genesis. Adam, who qualified as a fitness trainer at just 17, said he chose to align with Genesis Health + Fitness because it is a trusted brand within the industry. “After 12 years of running the business, it is time to put some more focus into the martial arts brand,” said Adam. “My goals for 2022 are lofty indeed but by partnering with a group responsible for the growth of national brands such as Genesis, Coaching Zone, Ninja Parc and JUMP! Swim Schools, to name a few, I’m very confident the year ahead will be prosperous!” Genesis Health + Fitness CEO Ian Jensen Muir welcomed Adam to the Genesis family and said simultaneously adding three locations to the Genesis footprint in WA was a big win for the Genesis network and members.
Art demand boom sees Fantastic Framing Australia open new store in Sydney’s eastern suburbs Despite the pandemic, lockdowns and closing of retail stores, the Australianowned art framing franchise Fantastic Framing has opened the doors of a new store at Rose Bay in Sydney’s eastern suburbs. The store opened on Monday, 17 January 2022 and comes at a time when retail begins to flow again in spite of Omicron challenges and after eastern seaboard lockdowns last year. Avi Efrat, the owner of the Fantastic Framing franchise, is excited to help bring colour and spirit back into people’s lives through his art framing services. Efrat says renewed demand was what prompted him to open the new store in 8 business franchise MAGAZINE
Rose Bay and the support from the local community over lockdown made all the difference to the business’s survival. Efrat says “The eastern suburbs is an area that keeps up with interior design and art trends, and with my experience specialising in interior design and art, I am excited to share my services and knowledge with my customers.” An integral part of Efrat’s business is giving back a large percentage of profit back to artists and giving loyal employees shares in the business. “We wouldn’t be where we are today without our incredible artists and hardworking staff.”
The opening of the Rose Bay store is a stepping stone in Efrat’s dream of transforming the art world. He hopes that through his franchise he can help clients, artists and other small businesses thrive after the uncertainty of the past two years.
Pivoting in a pandemic doubles fitness franchises for Fitstop as they set up in NZ
Australian franchised businesses
Positive About 2022
Business is looking up in 2022 according to many of the more than 1000 individual businesses representing 83 franchise systems in the first national survey of Australian franchisees. The Australian Franchisee Survey conducted by FRANdata for the Franchise Council of Australia confirms that a growing number of franchised businesses saw an income turnaround in the closing months of 2021 and further improvement is expected over the next six months. Almost half (49%) of respondents expected better trading performance in 2022. The most optimistic industries included convenience stores, retail food outlets, retail stores, pet services and home services. Thirty six percent (36%) anticipated conditions to remain “about the same”. Functional fitness franchise Fitstop’s quick adaption to home-led fitness has seen a 60% growth in franchises in the last 6 months - despite a pandemic. Here’s why. Lockdowns and staff shortages have not brought fitness to a stop for this functional fitness franchise, who have grown from 48 to 71 in the last six months a further 50 in the pipeline ready to open. Fitstop who received a 30% stake in their company six months ago from US-global fitness and wellness company, Lift Brands, have continued to see expediential growth, even during Covid-19 with their membership numbers from 10,000 to 14,000 since – despite constant lockdowns, and a nation regularly in isolation. Fitstop founder Peter Hull credits their success to quickly delivering fitness outcomes for members and their business partners, providing “well needed, quality and permanent” online membership alternatives, helping to ensure constant health and wellbeing. “I think as an entire fitness industry we all had to stop and think about how we can adapt for our members and provide value beyond just our centres. It meant delivering the same type of support and motivation, no matter where our fitness community might be located.” “At the same time, we built this into a sustainable model that means members can continue a combined way of working out at home, outdoors or online well into the future as well.” Such success has seen them adapt their business to a combination of outdoor community sessions as well as regular daily online “sweat” sessions. “Just 12 months ago our head office had 11 employees, we’ve had to build on such support for our network and we’ve now grown to 23 employees since.” The first Asia-Pacific franchise will launch in Hamilton New Zealand next month, with further franchises already sold into the constantly adapting functional fitness brand across the pacific.
More than 70% of respondents indicated they hoped to increase employment numbers over the coming twelve months. Thirty percent of these businesses hoped to employ an additional 2-4 people, 21% an additional 5- 25 people and 3% more than 25 people. Eighty (80%) per cent of respondents found their franchisors supportive over the past twelve months. “The fact that a majority of survey respondents indicated they felt being part of a franchise system provided an advantage over operating an independent business shows that the franchising model provides a strong framework for small businesses,” said FCA CEO Mary Aldred. The full survey is available at: Australian Franchisee Survey. If you have any questions, please contact survey leader Darryn McAuliffe at FRANdata on 0412 789 027 or dmc@frandata.com.au If you want further comment from FCA CEO Mary Aldred regarding the survey, please contact Sean Dignum on 0418 586 587 or sean.dignum@franchise.org.au business franchise MAGAZINE 9
Young Australian power couple launch Flave Flave is a plant-based restaurant start-up which recently launched their first venue in Bondi Beach, with plans to build 1,000 locations over the next decade through a combination of company owned territories, franchise partnerships, cloudkitchens, and outpost models around the world. Initial capital raising saw an investment of $3 million injected into the business, as it rides the wave of rampant growth in the plantbased market. Flave was founded by Samantha and Stuart Cook. Stuart is the former CEO of Zambrero, and Samantha was previously the CEO of non-profit One Disease. Flave Executive Chef Scott Findlay trained under Gordon Ramsay, before working as a private chef to Sir Paul McCartney and a multitude of celebrities including Rihanna, Beyonce, Madonna, and Elton John.
FASTEST GROWING WELLNESS CENTRE IN THE WORLD OPENED 26 NEW CENTRES IN 6 MONTHS City Cave Float & Wellness Centre, an Australian-owned company, has established 26 additional locations in less than 6 months, bringing their total to 47 from 16 at the start of 2021. Despite Covid currently at its peak in Australia across Eastern Seaboard States, City Cave are still preparing for their most successful year yet.
Seeing a gap in the rapidly growing plant-based market - making delicious, healthy plant-based dining options more accessible and affordable for the masses - Flave was developed into a scalable business plan. The next step was to build a board of people who shared the same values and brought with them a wealth of experience.
The City Cave Headquarters team were split between QLD and NSW to ensure they were able to keep a close eye on centre openings and be available to new franchisees.
This team include Jessica Gleeson, who specialises in operations, training, and building world-class systems. She joined Starbucks when they had 50 locations, and by the time she finished 16 years later, they were at more than 17,000 locations. Chairman of the Board, Harry Debney has run two separate billion-dollar businesses, previously serving as the Chief Executive Officer of Visy and Costa Group and sits on the Board of Kogan.com.
“Opportunity meets Availability. City Cave is the fastest growing franchise in Australia and also the fastest growing health and wellness franchise in the world,”
Flave is born from Bondi to the world, building on the sought-after Australian lifestyle and a rapidly growing market segment. 10 business franchise MAGAZINE
Co-founder Jeremy Hassell said the key to successfully pulling off a chain of new centres in the midst of a pandemic revolved around planning, focus and collaboration.
“The beauty is, at the moment some of the best territories are still available. While QLD is sold out, NSW, Melbourne and SA have plenty of great locations on offer.” The expected annual growth of the Health and Wellness Spas sector in Australia is 6.6% between 2021-2026, with it already attracting $451.6M of annual revenue.
Accor welcomes 2022 with a diverse array of spectacular new properties MORE THAN 300 NEW DESTINATIONS TO DISCOVER AROUND THE WORLD
Accor is pleased to reveal some of its newest properties and upcoming destinations that guests and world travelers can look forward to visiting in 2022 and beyond. Many of the world’s most exciting destinations – such as London, Doha, and Moscow – will welcome multiple new Accor hotels this year, while several Accor brands have sought out exotic, unexpected or new horizons to explore, such as Pangkalan Bun in Indonesia; Copenhagen, Denmark; and Casco Viejo in Panama City.
In Australia and New Zealand Accor has 3 new properties
will reopen as Hotel Morris following an
The Porter House Hotel, Sydney – MGallery (early 2022) The 1870s heritagelisted Porter House in Sydney will connect to a new 36-story tower, offering a mix of hotel and residences, pool and fitness center, two restaurants, a fourth-floor bar with roving art gallery, meeting and private dining facilities and a business center.
will feature a ground floor restaurant and
Hotel Morris, Sydney (early 2022) The historic West End Hotel, built in 1929,
bedroom apartments, along with a lively
extensive refurbishment. The 82-room hotel bar on Pitt Street, and a spectacular rooftop bar. The Sebel Wellington Lower Hutt, New Zealand (mid 2022) Overlooking the Hutt River, this stylish apartment-style hotel features 60 fully serviced studios and onerestaurant and bar called Biscotti.
Gelato and Calypso Mangoes united for the ultimate road trip! Gelatissimo recently hit the road and partnered with Calypso® mango to tour Australia in a custom kombi van to bring the ultimate summer treat to Aussies far and wide – With their signature juicy texture, sweet fragrance and that delicious mango taste, Calypso® Mangoes delivered the perfect hero flavour for this creamy gelato which is further enhanced with waves of wattleseed infused, mango ripple. Like the mangoes, the wattleseed is 100% Australian grown and is harvested wild, before the seeds are removed from the pods, roasted and ground. “Taking a road trip in a custom kombi to deliver an iconic taste of Summer was an exciting way for us to kick off 2022,” says Gelatissimo CEO, Filipe Barbosa. “We are flavour obsessed, and so being able to utilise fresh produce at the peak of its season is what we’re all about.”
business franchise MAGAZINE 11
cover story: Jim’s Cleaning
A Clean Sweep The success story of Jim’s Cleaning “
Currently, Jim’s Cleaning is growing by around 30 franchisees a month; and the franchisees’ businesses are growing, as well.
”
satisfying: in fact he loved it … and he was making more money.
Combining passion and elbow grease with energy and ideas, Jim’s Cleaning Group Founder Haydar Hussein created a franchise corporate success that’s now entering markets in New Zealand and Canada. Haydar Hussein found his working passion quite by accident, while cleaning the bank he worked in. Pursuing that passion with application and creativity has produced a franchise company with an international presence that sees no sign of slowing down. Following on a path of natural progression, Haydar Hussein left school at the age of seventeen to enter banking. It had seemed right: his father had done the same before him and made a good life for himself and his family. Twelve years later Haydar was engaged to be married and working a second, part-time job to save money, cleaning the banking branch he worked in after hours. Soon he was cleaning four more branches in the area, and discovering that his moonlight gig trumped banking hands-down. It was enormously 12 business franchise MAGAZINE
The thought of risking a stable future in banking for a cleaning round seemed slightly outrageous. But happiness matters. Ambitious and passionate about excellent performance and the satisfaction of providing customer service, he left the bank and launched Haydar’s Cleaning. Customers he’d served at the bank gave him work, word of mouth spread, and before long there were more jobs than he and six staff could handle. The business was growing fast and he had aspirations of going national, but also reservations: there were so many branded names already, big companies with marketing clout … where did the little guy fit in? Haydar’s neighbour Andrew had joined the well-known and highly successful Jim’s conglomerate, heading a new arm, Jim’s Antennas. The business was booming, but Haydar wasn’t convinced he wanted to join an existing company. Exploring all options with an open mind, he initiated discussions with Jim Penman, the founder of Jim’s Mowing. This resulted in the purchase of a quarter of a Melbourne region from Jim’s, and in 2001 Jim’s Cleaning was launched, headed by Haydar. Each year, for four subsequent years, he bought another region from Jim’s with profits from the business.
Divide and conquer By 2004 Haydar owned national rights to Jim’s Cleaning; three years later he was overseeing more than 87 regional franchisors. Efficient and fastidious about detail and thoroughness -- characteristics of his initial
success, he was aware of the difficulties in controlling all aspects of a growing business that covered such varied aspects. Cleaning is not just about mops and brooms, and with constant high achievement a key to success, he made a move that saw incredible growth take off. “Generally cleaners do the whole job: surface cleaning, carpets, windows, curtains and blinds, etc. But a cleaner who does everything may not do some things very often. Being out of practice means mistakes are more likely, and equipment used may not be top quality. The expense of a really good ladder, for instance, may not seem worth it … but then there’s higher risk of injury.” Eliminating potential negatives is intelligent risk management and another key to business success. With typical thoroughness and practicality Haydar divided the business into six divisions: cleaning, window cleaning, carpet cleaning, blind cleaning and repairs, and car detailing. With every worker an expert in their chosen field, the business soared.
With home-based work an “ established norm, the franchise concept is in an exponential growth pattern. There was never a better time to get into it.
”
safety procedures. Customer service is guaranteed to be better, and negative feedback or call-backs because something hasn’t been completed properly are largely eliminated. There’s small risk of injury and insurance claims.
Currently, Jim’s Cleaning is growing by around 30 franchisees a month; and the franchisees’ businesses are growing, as well. The theory worked. A person who specialises in one division is more likely to get the best training, have the best gear, use top equipment and, importantly, to practice
A Jim’s Cleaning franchisee gets all of the above as a matter or course. The uniform provided is of cutting-edge design and top quality, equipment and cleaning products are the best available. Haydar is proud of the company’s signature cleaning products, developed by Jim’s Cleaning in response to environmental and health concerns and occasional insurance claims over damage from harsh cleaning chemicals. “We developed a range of plant-based enzyme
chemicals which keep on working after application. It’s better all-round, for the company, the worker’s safety, the client and the environment. As an added bonus, franchisees can on-sell these products to clients for another income stream”.
Make the market clout your own Haydar has found that there are many advantages to joining a big-name banner; while the franchisor business model, where franchisees are free to develop a franchise chain within their own regional territory means that growth and profitability are potentials for everybody. “We find that the more vans we have on the road, the more it grows,” Haydar says. “And the regional franchisor system works really well because regional franchisors know their area: what’s required and what works.” The company recently celebrated its 1000th Australian franchisee, an amazing milestone, with no end to the road ahead in sight. With characteristic enthusiasm, boldness and business skill, Haydar has also gone off-shore, putting 50-plus Jim’s Cleaning vans on the road in New Zealand, and starting a market presence in Canada. Jim’s Cleaning is now the largest domestic cleaning company in Australia, regularly achieving a 4.85 satisfaction score from customers. There are more than 1,050 vans on the road, but tens of thousands of jobs are knocked back every year because there aren’t enough workers. There are far more franchisees needed here in Australia, and the need is unlikely to slow. As Haydar says, “With home-based work an established norm, the franchise concept is in an exponential growth pattern. There was never a better time to get into it.” For more information please contact Haydar Hussein / Ali Olmez at: 131 546 admin@jimscleaning.net.au www.jimscleaning.com.au business franchise MAGAZINE 13
franchising council of australia (fca)
Australian franchised businesses positive
about 2022
Business is looking up in 2022 according to many of the more than 1000 individual businesses representing 83 franchise systems in the first national survey of Australian franchisees. The Australian Franchisee Survey conducted by FRANdata for the Franchise Council of Australia confirms that a growing number of franchised businesses saw an income turnaround in the closing months of 2021 and further improvement is expected over the next six months. Almost half (49%) of respondents expected better trading performance in 2022. The most optimistic industries included convenience stores, retail food outlets, retail stores, pet services and home services. Thirty six percent (36%) anticipated conditions to remain “about the same”. 14 business franchise MAGAZINE
Mary Aldred is the CEO of the Franchise Council of Australia, the peak body for the nation’s $155 billion franchise sector. Mary commenced in the role in April 2018, bringing with her extensive experience across government, industry and the corporate sectors. As CEO, Mary has led the FCA in developing and delivering strategic priorities to strengthen the FCA’s role as an effective peak business organisation and advocate for a complaint, sustainable and profitable franchise sector. Franchise Council of Australia: Phone: 03 9508 0888 | Email: info@franchise.org.au | Web: www.franchise.org.au
The “Risk of Further Government Lockdowns” was identified as the greatest challenge for the next twelve months at 57%. This was closely followed by “Finding Staff” (56%) and “The Financial Performance of my Business” (53%). More than 70% of respondents indicated they hoped to increase employment numbers over the coming twelve months. Thirty percent of these businesses hoped to employ an additional 2-4 people, 21% an additional 5-
25 people and 3% more than 25 people. Eighty (80%) per cent of respondents found their franchisors supportive over the past twelve months. “The fact that a majority of survey respondents indicated they felt being part of a franchise system provided an advantage over operating an independent business shows that the franchising model provides a strong framework for small businesses,” said FCA CEO Mary Aldred.
“
More than 70% of respondents indicated they hoped to increase employment numbers over the coming twelve months.
”
“
Franchised businesses are a significant employer in the Australian economy. The employment of more than 2 people was indicated by 81% of respondents.
”
“Since 2018, the FCA has worked consistently with all stakeholders, including franchisors and government, to improve support for franchisees, including small business advisory and education services and tighter regulatory compliance across systems.” “The fact that being part of a franchise network has helped many small businesses make it through the pandemic impacts and restrictions is a strong indicator that franchising is achieving success in Australia,” said Mary Aldred. 80 per cent of survey respondents indicated they were receiving high levels of marketing support from their franchisor and 67% said they were receiving high levels of technology and systems support. Between 30-40% of the sample indicated they were receiving high levels of franchisor assistance in the areas of dealing with landlords, vendor relationships, payroll and HR issues and accessing government support programs. v
Snapshot of Australian Franchisee Survey participating businesses Responses from 1,007 franchisees representing 83 Australian franchise systems. The survey sample indicated that 69% of Australian franchised businesses were operated by men and 29% by women. Whilst the majority of respondents (57%) were born in Australia, more than 40% were born overseas with India the second most common place of birth at 15%, followed by China 7% and the UK at 3%. A high level of education across franchise owners was evident with 18% holding a tertiary degree and a further 27% holding a Post Graduate Qualification. 52% of respondents indicated High School (22%) or Diploma/Certificate (30%) as their highest level of education. The vast majority (73%) of franchise units were owned by single operators. A further 20% of respondents indicated the operation of 2-3 units and 7% indicated the operation of 4 or more units for their franchise system. The survey reflected that 33% of respondents had commenced their business in the last five years (2017-2021). A further 30% commenced their business between 2012 and 2016 and 37% had now been operating their business for more than ten years. Responses indicate that franchises are typically operated by mature age owners with 76% of respondents aged 40 years or older. Franchised businesses are a significant employer in the Australian economy. The employment of more than 2 people was indicated by 81% of respondents. Single operators accounted for 19% of respondents. Almost half of all respondents (48%) indicated their business employed 2-10 people with a further 34% reporting their franchised businesses employed more than 10 people. The majority of franchised businesses (76%) were based in capital cities. Franchised businesses also have a significant regional footprint with 24% of respondents indicating their businesses were based outside of state and territory capitals. There is a significant variance in average weekly sales across franchise units, attributable to the type of industry, business structure and the scale of the individual business. Higher turnover levels were evidenced from respondents working in food-based businesses which accounted for 80% of the businesses reporting turnover of more than $10,000 per week. For franchises with sales of less than $10,000 per week, 91% were involved in non-food businesses which in many cases were operated by mobile businesses without rental and wages overheads. business franchise MAGAZINE 15
expert advice: Dan Toms | Sales Director | CFI Finance
Tips for
accessing Finance For the overwhelming majority of franchisees, access to funding forms a critical component of their initial franchise purchase. The turnkey cost (total setup cost) of a franchise business typically exceeds the savings that a prospective franchisee has to contribute. Therefore, funding is required to fill that gap. But where do you start? What lender/s do you approach? And what information will they require? Accessing funding does not have to be a complicated process, below are some simple steps you can follow to make it as painless as possible.
When to seek finance A mistake that some new franchisees make is that they apply for finance far too late in the process. If your franchise purchase is reliant on funding approval then this is something that should be secured earlier rather than later. As a general rule, finance approval should be obtained before any long-term commitments are signed (like property leases or the non-refundable component of the franchise fee).
Where to get Funding Choosing the right finance partner is important as there are only a select number of lenders that have the appetite to fund “startup” franchise businesses. Some of the major banks will have appetite for franchise lending (though they may require you move all your bank services to them), there are also independent lenders that specialise in funding the franchise sector. Those lenders that specialise in funding franchise networks typically represent the best chance of a finance approval as they are assessing the application not just on the strength of the individual applicant but also on their brand knowledge and trading history with that particular franchise brand. A recent report by Medici also found that the approval rate with alternate lenders was twice that of the banks. 16 business franchise MAGAZINE
In some cases franchisors will have relationships with lenders and can provide them with information that enables franchisees to gain easier access to finance, so it is a good idea to ask the franchisor if they have any funding arrangements in place with lenders. If they don’t it’s even more important to approach lenders that speciallises in franchise finance.
What to prepare The amount of funding required will typically determine what information lenders will request. But in order to put your best foot forward it is important to be prepared with the basics. Lenders look favourably upon applications that have been well prepared and contain all the information upfront.
Complete a Business Plan A business plan can be either brief or detailed and the amount of funding requested would determine how detailed this needs to be. Typically, lenders are looking for the following topics to be addressed at a minimum: Owner experience, summary of the business, operations & management, location, market & marketing, SWOT analysis, the cost of the business setup and how it will be funded. Franchisors can often provide business plan templates otherwise there are plenty of templates available online.
Forecast Financials Preparing a profit and loss forecast as well as an estimate of cashflow demonstrates to the lender that you are entering the business with realistic expectations of revenue as well as the ongoing costs associated with that business. It will also show the lender at what point the business will break even and how much working capital may be required to support the business through the startup phase. For a startup business a 2 year forecasted P&L is recommended. Franchisors will often have a template spreadsheet they can provide to you, or alternatively they are available for download online.
Assets & Liabilities statement An assets & Liabilities statement is a standard document that lists an individuals assets in one column (including property, cash, vehicles, shares etc) & their liabilities in another column (mortgages, vehicles loans, credit card debt etc). Lenders will look at this document to determine the asset position and debt level of the borrower. Having this information pre-filled will save you time at the application stage.
Other tips Check your credit file Your credit profile and credit score will form a large component of the lenders decision making process. Any adverse information on your credit file can often result in an immediate decline. Sometimes applicants don’t even realise that there has been a default listed on their file, so it is best to get a copy of your own file and address any adverse information before applying for finance. You can acquire a copy of your credit file for free once a year via one of Australia’s leading credit reporting agencies.
Additional Income sources While commercial finance will be assessed on the ability of the business to service the loan. It can help if there is another revenue stream outside the proposed business. This could be a spouse’s salary, you may remain employed in some capacity outside the proposed business or you could have other investment income. External income assists in that it can be seen as a supplement to director or owner wages particularly during the initial business phases. If the living costs at home are covered without the reliance on a wage or profit from the proposed business then you should make mention of this as part of your application.
Sell yourself Businesses are run by people not numbers, so make sure you promote your strong attributes to the lender and tell them why they should back you. If you worked in your family’s small business growing up then that is important, if you have held management positions or looked after the books for your spouse’s business then make sure the lender knows. If you don’t have a lot of business experience but you have assembled a group of advisors that will support you then that is also important.
Be Honest Lenders these days have access to an extraordinary amount of information and will more often than not find whatever it was the applicant was trying to conceal. If a lender uncovers something you were trying to hide, then chances are they will look harder for other things you may have ‘failed to mention’ and take a negative view towards the transaction. Addressing any issues or weaknesses with the application upfront demonstrates to the lender that they are dealing with an applicant ‘of good character’ and they are more likely to take an optimistic view towards the application.
“
Businesses are run by people not numbers, so make sure you promote your strong attributes to the lender and tell them why they should back you.
”
Talk to the Lender Before submitting an application you should speak with someone at the organisation you are seeking funding from. Most specialist lenders will have a sales team who are tasked with liaising with clients and qualifying them prior to application stage. These individuals deal with the credit team on a daily basis and understand the requirements for approval. This is important for a few reasons. Firstly, multiple enquiries on your credit file will have a negative impact on your credit score. This in turn makes it progressively harder to access finance. By talking to the lender before submitting an application they should be able to give you an indication of whether the transaction meets their credit requirements and means you should not have to submit multiple applications (multiple credit enquiries on your file) before you find the right one. Talking to the lender first can also be a time saving exercise. They will be able to tell you exactly what information is required to review your application, and what the turnaround time will be. Some lenders can take several weeks or even months to make a lending decision and if this doesn’t fit your time frame then you can select a lender with a quicker turnaround time. Every lender is different. Some will not lend to certain industries, some will not lend to businesses trading less than 2 years, and some will require different forms of security. But if you do your research, are prepared with the basic information, and talk to the lender before submitting an application. Then navigating the funding path can be a relatively simple process. v
Dan Toms is the sales director at CFI Finance. He has been specialising in franchise finance for over 10 years and works with most of Australia’s established and emerging franchise brands. He is a Registered Franchise Lending Specialist and holds a Certified Franchise Executive (CFE) qualification. business franchise MAGAZINE 17
profile: Subway®: s u bway ® pr o file
Subway® – Forging a Fresh Path Starting your own business is no mean feat, but season with the challenges of an ongoing pandemic and you may be left feeling like you’ve bitten off more than you can chew. Partnering with Subway® through a franchise business offers the benefits of entrepreneurship with the resources and brand recognition of Australia’s favourite cookies. Acting Country Director of Subway® Australia and New Zealand, Scott Buckman, says Australians had a strong appetite for Subway® in 2021, and it’s only set to grow. “This year, we focused on what we know Australian’s love about Subway,” Mr Buckman says. “So, it’s all the more rewarding when Summer saw us hit our highest sales figures in over 6 years.” Stir in a 200% increase in membership for its SubCard® loyalty program and more next-generation restaurants than ever, and Subway® is looking at a recipe for success in 2022 and beyond.
Forging a fresh path Since emerging among the first regions globally to roll out Subway’s Fresh Forward modernisation program, Subway® Australia and New Zealand is reaching a pivotal milestone. The program introduces a contemporary feel for new and existing restaurants that includes bright décor, wall art and curated music. The new look also includes digital menu boards, USB charging ports, free Wi-Fi and remote order pick-up areas. “The number of restaurants using the nextgeneration design increased exponentially in 2021 compared to 2020,” Mr Buckamn says. “But the research tells us that consumers won’t see us in a new light until 50% of our network reaches that standard.” That’s a target that the brand aims to hit in 2022.
front of your eyes. It might sound simple but focusing on the core of the brand has resonated with new and existing Subway® fans in a cluttered marketplace. Through towering billboards spilling over with freshly made subs and commercials where salivating guests watch their favourite sandwich come to life, Subway® has embraced the fresh healthy options they’re famous for. Their annual Christmas campaign focused the lens even further. Everybody’s Favourite Cookies took centre stage in community events including cookie decorating stations and travelling readings of ‘Twas the Night Before Christmas. Guests returned the love, devouring almost 360,000 additional cookies in 2021 compared to 2020. Guests are loving that Subway® is being Subway®. The brand is looking to continue the love into 2022 with a new range of merchandise already on the market and new product launches to come.
Bringing tech to the table
The brand you know and love
2021 also saw the sandwich giant launch a redesign of their app that substantially improved the digital guest experience. The result was a two-fold increase in downloads a dramatic increase in sales through the platform.
There’s no substitute for a fresh Subway Footlong® made unique to you, right in
But a revamped app isn’t Subway’s only heavy hitter in food tech as the popularity of the
“At the close of 2021, 35% of our network was Fresh Forward. So, to reach 50% in 2022 isn’t an unrealistic target.”
18 business franchise MAGAZINE
brand on third-party delivery apps continues to soar. “Guests choosing to order through an app has doubled since June 2020,” says Mr Buckman. “Our data also tells us that 1-in-5 Subway guests now order through a third-party app.” With the brand launching MenuLog for New Zealand guests in early 2022, Mr Buckman is expecting a similar upward trajectory for the year ahead.
Subway’s success is your success Working alongside the largest quick-service retailer in Australia gives you the brand recognition and world-class support you need to succeed. “Our goal is to amplify the Subway brand so our Franchises can bring the food we’re famous for into more communities across Australia,” Mr Buckman says. Whether guests ordered through the app or in-restaurant, Mr Buckman reiterated that Subway® will continue to deliver on their mission to provide the food guests crave, personalised to their liking, and readily available. “Our model provides the support for Franchisees to fulfil that market demand while securing success for themselves.” Anyone interested in learning more about a Subway® franchise can find out more at: subway-franchise.com.
Hungry? Great, you’re exactly the sort of person we’re looking for! Hungry to make a difference in the QSR world. Hungry to make customers happy, every single day. Hungry to turn your business into a global success story. Hungry to join a fresher franchise business that treats you as an individual. Hungry to be part of a new generation of Subway fame. Ready to tuck in? subway-franchise.com
expert advice: Bianca Sevastos | Partner | Baybridge Lawyers
UNDERSTANDING THE DOCUMENTATION
In the wake of the Covid 19 pandemic, it has been reported that many people are reassessing their lives, where they live and their sources of livelihood. Historically, whenever there has been an economic shock such as we have witnessed over the past two years, franchising as a sector has significantly grown as people change careers or otherwise seek new business opportunities.
In Australia, franchising is governed by the Franchising Code of Conduct (Code). Under this legislation, a Franchisor must give certain documentation to a prospective Franchisee to provide all the information required to make a reasonably informed decision to purchase the franchise business. Inevitably, this means that Franchisees are provided with rafts of documents prior to entering into the franchise relationship. While the volume of the documentation can be daunting, it is manageable with the right specialist advice to help you understand the documents and the process.
Franchising, as a business model, has proven to be enormously successful across the globe and particularly in Australia. With an estimated 79,000 franchise units, an annual turnover in the order of $128 billion dollars and employing more than 500,000 people there is no doubt that franchising makes up a significant portion of Australia’s economy.
What are the essential documents a Franchisor must give a Franchisee?
Some might argue that one of the factors for the continuing success of franchising in Australia is the enactment of specific and compulsory legislation that governs the relationship between Franchisors and Franchisees.
• Its current Disclosure Document;
20 business franchise MAGAZINE
The Code stipulates that Franchisors must provide the following documents to any prospective Franchisee to effect proper disclosure: • A Key Facts Sheet; • The Information Statement; • The Franchise Agreement in the form it is to be signed;
• A copy of the Code; and • Any other document pertaining to the franchise business, including any premises lease or licence (if applicable). The above documents must be given to the prospective Franchisee at least 14 days before the Franchise Agreement is signed. This is a mandatory disclosure period prescribed by the Code to give the Franchisee sufficient time to complete its due diligence on the Franchisor and to satisfy itself as to the viability of the franchise business. The Information Statement must be provided to you as soon as practicable after you formally apply or express an interest in acquiring a franchised business.
What is a Disclosure Document? A Disclosure Document is essentially a snapshot of the franchise network and is designed to give the prospective Franchisee key information about the franchise system and the running of the franchise. The Code sets out the format of the Disclosure Document and the information that is required, including: • Details of the directors of the Franchisor;
• Details of any legal proceedings against the Franchisor or its directors; • Details pertaining to the territory granted to the Franchisee, including whether the Franchisee is provided with any exclusivity in relation to the franchise business; • Contact details of current as well as former Franchisees; • The costs to establish and operate the franchised business and any other payments or fees that the Franchisee may be required to make; • Details of any capital expenditure likely to be incurred throughout the term; • Disclosure of any rebates received by the Franchisor and details of whether those rebates are shared with the franchisees or not; and • Franchisor’s financial statements.
What is the Key Facts Sheet? The recent amendment to the Code mandates that Franchisors must provide each prospective Franchisee with a Key Facts Sheet which essentially summarises the key terms of the Disclosure Document.
What is the Information Statement The Information Statement is a proforma statement prescribed by the Code setting out the risks and benefits of entering into a franchise relationship. It is designed to ensure that prospective franchisees conduct their due diligence and are fully aware of their obligations to the Franchisor before signing a franchise agreement.
What is a Franchise Agreement? The Franchise Agreement is the agreement that governs the relationship between the Franchisor and Franchisee. It is the legal document that grants the Franchisee the right to operate the franchise business and sets out the rights and responsibilities of each party.
Bianca Sevastos is a Partner at Baybridge Lawyers where she specialises in franchising and licensing. Bianca advises on all aspects of franchising compliance with the Code, day-to-day management of franchise systems and relationships with suppliers and franchisees. Baybridge Lawyers is a corporate and commercial law firm with a strong focus on franchising, support for real estate agencies and dispute resolution and litigation. They provide interconnected legal, strategic and advisory services to a range of commercial and private clients both nationally and abroad.
The Code was first introduced in 1998 with the purpose of “regulat[ing] the conduct of participants in franchising towards other participants in franchising.” The Code has undergone several revisions since that time and a new Code was enacted in 2021 which seeks to rebalance the power between Franchisors and Franchisees. It is important that you engage a franchise specialist lawyer to review the Disclosure Document and Franchise Agreement to ensure that the documentation complies with the Code.
Additional Documents a Franchisor should provide to a franchise buyer (if applicable)
provide a bank guarantee to a third party; and • A confidentiality agreement. The above documents must be provided to the prospective Franchisee at least 14 days before the signing the Franchise Agreement or as soon as they become available. A copy of the lease must be given within 1 month after the lease or agreement to lease is signed by all parties.
Daunting but manageable For many Franchisees the decision to buy a franchise business will be one of the biggest decisions that they make in life. No doubt, the reams of documentation required to enter the network will seem intimidating and difficult to navigate.
Once the Franchise Agreement has been signed the parties are legally bound by its terms and conditions, subject to a 14 day cooling off period. If the Franchisee decides not to proceed with the franchise opportunity during the cooling off period, the Franchisor is required to refund all monies paid by the Franchisee less the Franchisor’s “reasonable expenses.”
Franchisors must provide prospective Franchisees with all of the documents relevant to the franchise business. Some of these documents might be:
What is the Code?
• A lease or hire purchase agreement for goods;
The right specialist advice will help you to understand the documents and the process of buying a franchise business. As with any business, it is important that you undertake proper due diligence to ensure that you are comfortable with your obligations once you sign the documentation and are satisfied that the Franchisor and the network will assist you in achieving your business goals and aspirations. v
• A security agreement, including a guarantee, mortgage, security deposit, indemnity, loan agreement or obligation to
This article and its contents are for educational and explanatory purposes only and is not intended to be, or be construed as, legal advice. If you would like specific legal advice on your particular circumstances, please contact Baybridge Lawyers.
The Code is a mandatory industry code that applies to all parties to a Franchise Agreement. The Code is law and is binding on the parties.
• Copy of lease and any licence agreement (including details of any incentive or financial benefit that the Franchisor, or its related entity, may be entitled to as a result of that agreement);
business franchise MAGAZINE 21
expert advice: Kate Groom | Co-founder and Director | Franchise Accounting and Tax
Three financial risks every franchise buyer should be aware of
Every person who starts a business faces financial risk. It is possible that you might lose all or some of your investment, or may not make as much money as you hope for. Of course, as a franchise buyer, you will be hoping that things will go well financially. But it’s still important to consider the financial risks and, where possible, take action to reduce the risk of a bad financial outcome. In this article we look at three risks every franchise buyer should consider, and how to reduce the chance of them sinking your business.
What if you become unwell and can’t work? What might happen to your business if you are unwell and unable to work for a period of time? While we all hope for good health, people do fall sick. If you’re a business owner, a serious illness might have financial consequences, especially if the day to day operation of the business relies on you. For instance, a broken leg will put you out of action if you own a mobile service franchise that requires you to drive to customers. If you can’t get to customers there will be an immediate effect on your income. By contrast, if you employ staff and have trained them to run the day to day
22 business franchise MAGAZINE
operations, your business may be able operate without you, at least for a while. The financial risks of a business owner falling sick are that revenue may fall and costs increase. This might affect the income you can take from your business, or the ability to pay essential expenses. So, it’s wise to consider steps to reduce the financial risks. Here are three steps you can take to reduce the risk that ill-health will hurt your business. • Set some profits aside for unexpected expenses. This means increasing the revenue of the business above the minimum needed to cover costs and your living expenses. • Consider insurance policies that will provide an income if you are unable to work. • Train staff to manage the day-to-day work. A good manager or assistant will give you peace of mind if you’re unable to be at work. This may not be possible when your business is new, but it’s an excellent way to reduce risk give you some flexibility.
What if the franchisor has financial difficulties? When you’re assessing a franchise, it’s important to bear in mind that there will be consequences for your business if the franchisor has financial difficulties. Your business can only continue to operate while the franchisor business is in operation. If the franchisor becomes insolvent you may lose your business.
Kate Groom is co-founder and director of Franchise Accounting and Tax. She has previously worked for franchisors and as a business adviser. Kate’s focus is on helping clients understand the financial aspects of running a business and on business planning and coaching. She is also a director of a number of ‘not for profits’. https://www.franchiseaccountingandtax.com.au/
But it’s not just franchisor insolvency that can affect your business. What if the franchisor faces financial difficulty and decides to reduce staff or services? Or they simply decide not to spend the money on franchise support? In both these cases your business might be affected by lack of support. It’s mercifully rare for franchisors to fail. Still, when you’re looking at a franchise it’s important to assess the franchisor’s financial strength and their commitment to funding the franchise. This is especially true for newer franchises which don’t have a long track record in business. While franchisors are not required to provide financial information about their own business, there are steps you can take to assess their financial good standing. • When you complete your due diligence, perform a credit check of the franchisors entities. • Ask existing franchisees about the franchisor’s investment in support and other services. • Ask the franchisor to explain how the business operations are funded, their strategic plan and the support they expect to provide over the coming years.
What if your business doesn’t go well? Every franchise buyer goes into business with the expectation that things will go well. But the success of your business will, to a
large degree, depend on your own ability to generate sales, operate at a profit, and pay your bills. So, even though you are buying into a proven and profitable franchise, it’s important to pay attention to the financial aspects of your own business. If you don't run the business well, you will pay the price. Here are three things you can do to avoid your franchise turning into a financial nightmare. • Assess whether the franchise is financially viable. Before you commit, do your due diligence to assess whether the franchise can achieve the level of profit that you need to repay your debt and make an income. • Consider the reasons your business might underperform as a result of what you do (or don’t do). For instance, lack of selling skills, inadequate financial backing and poor financial management can all cause financial problems. But with a bit of foresight each of these can be avoided. • Set goals for your business, and then monitor your results and take action to improve if you’re not achieving the results you planned for. Buying a franchise can be a good financial decision, but as with all investments there are no guarantees. No matter how excited you are about owning a business, you’ll sleep easier at night if you spend a little time thinking about what might sink your business, and how you can reduce that risk. v business franchise MAGAZINE 23
24 business franchise MAGAZINE
VOL 16 ISSUE 03 march/april 2022
cover story
Snap-on Tools National Franchisee of the Year
Franchise
territories for mobile operations Franchising on the road…
10 things to consider
before buying a new franchise business franchise MAGAZINE 25
JOIN HYDRAULINK YOU’D LOOK GREAT IN YELLOW Whether you are looking at operating your own mobile Hydraulink Sales Service Technician business, or would like the opportunity to expand and employ other technicians by owning a Hydraulink Hose Centre - Hydraulink can be the right franchise opportunity for you to grow a successful business of your own with a secure future. Hydraulink has been a trusted brand for the supply and manufacture of high quality hydraulic KRVH DQG ðWWLQJV VLQFH ZLWK RYHU VHUYLFH locations across Australia, New Zealand and Asia 3DFLðF
BUSINESS IS BOOMING AT HYDRAULINK Hydraulink’s services are in high demand. We SURYLGH PRELOH K\GUDXOLF KRVH DQG ðWWLQJV breakdown and repair services for essential, thriving, and growing markets including: manufacturing, waste management, agriculture, construction, transport, marine, mining and materials handling.
LIFE AS A HYDRAULINK FRANCHISEE Our Franchisees look forward to developing new skills and WDNLQJ FRQWURO RI WKHLU FDUHHU (YHU\ GD\ LV GLσHUHQW DV D Hydraulink technician and successful Franchisees come from DOO ZDONV RI OLIH $Q HQJLQHHULQJ TXDOLðFDWLRQ WUDGH VNLOO RU PHFKDQLFDO DSWLWXGH DUH EHQHðFLDO +RZHYHU +\GUDXOLQN KDV IRXQG WKDW WKH PRVW VXFFHVVIXO IUDQFKLVHHV OLNH WR ð[ WKLQJV have a passion for their business, motivation to succeed and provide great customer service.
YOU CAN BE YOUR OWN BOSS IN A HYDRAULINK MOBILE SALES AND SERVICE TECHNICIAN FRANCHISE - STARTING FROM:
. . :RUNLQJ &DSLWDO )LQDQFHG 3ODQW DQG (TXLSPHQW 6WRFN
FOR A CONFIDENTIAL DISCUSSION CONTACT: Wayne Abbott, National Franchise Manager - Hydraulink M: + 61 455 478 699 | E: wayne.a@hydraulink.com.au | W: www.joinhydraulink.com 26 business franchise MAGAZINE
contents
mobile franchising Cover Story 25 Snap-on-Tools National Franchisee of the year 2021
In Every Issue 30 Franchising Featured Article Franchises on the Move
Focus Feature 36 Hydraulink Hydraulink Evolves its Franchise Model
Expert Advice
25 36
N E T P O T F R A N C H IS IN G
E - O N T H E M OV
36
34 Peter Buckingham: Franchise Territories for Mobile Operations 38 Tony Meredith: 10 Things to consider before buying a new Franchise 42 Brian Keen: Franchising on the Road
Franchisor In Depth 40 Jim’s Pool Care The Great Resignation
40
business franchise MAGAZINE 27
franchising feature
cover story: Snap-on Tools
Snap-on Tools National Franchisee of the Year
National Snap-on Tools Franchisee of the Year 2021 – Dave Sarno High achievers are recognised and presented with awards at the Snap-on Franchisee Conference and Tool Show. The top award for 2021 being the National Franchisee of the Year was presented to David Sarno from the Central Coast region. He was selected based on his significant achievements including sales of over $1 million despite COVID lockdowns and restrictions, fifth consecutive year in the $1million club and high sales in trade card, diagnostics and tool storage. Russell Hafey, the Business Manager for NSW, WA states the reasons why Dave was carefully chosen out of all the franchisees across Australia and New Zealand as the National Franchisee of the Year. “Dave is a great ambassador of the Snap-on brand. He is continually providing positive input at sales meetings, the annual Snap-on Franchise Conference and training events. He is a continual proven performer year in, year out. Consistently in the top end of the bell curve for Snap-on Tools and we are proud 28 business franchise MAGAZINE
“
Someone who is focused, self-motivated and has passion for customer service and passion for the brand is what he believes are the traits of a successful Snap-on franchisee... you do work hard however it is rewarding, says Dave.
”
of the level of customer service and support he provides to technicians in that area. He is a great ambassador for the brand and the business network.” Dave provides insights about his journey about becoming a Snap-on Tools franchisee and what it means to be selected as National Franchisee of the Year.
The journey to becoming a Snap-on Tools Franchisee Like other franchisees, Dave started his career as a mechanic. He took on an apprenticeship as a 15 year old and worked for eight years in the trade, during which time he used Snapon Tools. After deciding to leave the trade, he bumped into a local Snap-on franchisee who he used to buy a lot of tools from. The franchisee offered Dave an opportunity to run a second franchise for him and said if
he liked the opportunity and business that he could buy the run from him. In two and a half years, he ended up taking on the Snap-on franchise and became an official franchisee.
What effects did COVID have on the business Snap-on Tools are heavily used by mechanics and workshops and was considered an essential service during the pandemic. The Automotive industry was operational as usual throughout lockdown though Dave did have some customers who asked him not to visit whilst others were happy for him to continue his visits with his Snap-on truck. He mentioned that there were positive effects from the pandemic. “Customers had more cash to spend as people were not travelling”. In fact, Dave says, “Not only did I survive but thrived!”
With over 100 years as a “ Global business, Snap-on Tools provides high quality hand and power tools, tool storage, equipment, diagnostics, repairer information and management systems.
”
What it means to win the National Franchisee of the Year Being selected out of almost 200 franchisees across Australia and New Zealand, Dave felt honoured to be named National Franchisee of the Year. He says, “he was not expecting it.” Initially, starting off as a franchisee on his own, he did “okay” but then his performance went downhill as he did not understand his numbers. After guidance and getting his confidence back, he turned things around and went on to become one of Snap-on’s highest performers. This shows how character building owning a franchisee can be and how supportive Snap-on is to their franchisees.
Best part about being a franchisee Dave says that the “relationships that he builds with his customers” is the most rewarding part of being a franchisee. Having now run his Snap-on franchise for over a decade, he has seen apprentices starting off who now own their own workshop. He has watched their growth and development over the years and been able to support them throughout their tool buying journey. He has built a life-long trust and bond with them. “I know the customers even better than I know my friends.”
Advice for future franchisees “A Snap-on Tools franchise is an enjoyable business to run for the right person with the right attitude,” says Dave. Someone who is focused, self-motivated and has passion for customer service and passion for the brand is what he believes are the traits of a successful Snap-on franchisee. “You do work hard however it is rewarding,” says Dave. During the time he has been a Snap-on franchisee, he has brought his wife into the business to assist him, they have bought a new house, he earns a comfortable living and provided a quality lifestyle for his family. “I’m in charge of my own destiny,” Dave states.
The pandemic continued to affect many businesses and industries in 2021. Lockdowns in different states, irregular stock supply and logistic delays impacted Snap-on Tools Australia and New Zealand. Despite the challenges, Snap-on Tools Australia and New Zealand went on to record the best sales result ever in its 34 year Australian history in 2021. This is an impressive feat considering all the issues that the pandemic brought on. Thankfully, the business was considered an essential service so the entire network of Snap-on mobile stores were still able to service customers even during the prolonged lockdowns in New South Wales and Victoria. The uplift in Snap-on sales was in part due to the increase in the number of franchisees recruited in 2021. Successful recruitment advertising campaigns resulted in people signing up to become a Snap-on franchise owner. In the meantime, Snap-on franchisees were able to carry on business as usual inside our customers workshops across both Australia and New Zealand throughout the year. This shows how strong and resilient the business is and how being a Snap-on franchisee is a great opportunity even through challenging times. With over 100 years as a Global business, Snap-on Tools provides high quality hand and power tools, tool storage, equipment, diagnostics, repairer information and management systems. Franchisees play an critical part of the business bringing the mobile showroom to highly skilled mechanics and workshops. There are now over 4,200 franchised mobile stores globally. Snap-on is
one of the largest non-food franchisors in the world, operating in 130 countries. The Snap-on Tools franchise network has operated in Australia for over 34 years since 1988, delivering quality automotive tools and equipment direct to mechanics and workshops. Multiple awards have been presented to Snap-on including; • 10,000 Feet Top 10 for Expansion 2021 • 10,000 Feet Top 10 Franchise Award 2020 • 10,000 Feet Top 10 Franchise Award 2019 • 10,000 Feet Number 1 for Expansion 2018 • 10,000 Feet Top 10 Franchise Award 2018 Held annually in early January, franchisees individually are acknowledged and given awards at the yearly Snap-on Franchise Conference. It is a highlight in the events calendar and one that all Snap-on franchisees look forward to. Generally held in person, the decision was made to hold the Conference virtually due to the surge in COVID-19 cases. This ensured everyone’s safety and allowed all franchisees to be included no matter where they were located in Australia and New Zealand. The annual Conference provides franchisees an update about how the business has tracked over the year, learn about upcoming promotions and provide more knowledge about Snap-on products. It is an event designed to get franchisees excited for the year ahead especially to launch the 2022 Summer Sale promotion with fantastic major prizes. v Drive your own success by becoming a Snap-on Tools franchisee. Learn more about this fantastic franchise opportunity by speaking to our Snap-on team on 1800 810 581 today or visiting www.snaponfranchise.com.au business franchise MAGAZINE 29
franchising feature
FEATURE ARTICLE
Franchising on the
move
Two years of a global pandemic have changed life enormously, and the need to adapt inspired enormous innovation. Business has moved with the changes; working from home is a new normal, and opportunities for working small and quick, on wheels, have never been more varied or exciting. With business and living de-centralising from the cities, regional development is humming and home-based businesses thriving. Franchise opportunities can barely keep up with the ever-growing landscape of marketable territories, niche businesses and the services all of them require. In today’s market, mobile franchising remains on top in terms of affordability, lifestyle and range of options. For the franchisee, operating out of a van means lower overheads and the elimination of issues such as maintaining business premises, management relationships and lease requirements. In many ways there’s never been a better time to become a franchise business owner, especially one that’s mobile. Starting a new business from scratch is daunting, but purchasing a franchise means most of the work: a business plan, equipment, procedures, and a territory of ready clients, is already done. A van is a small and manageable workspace; each day is varied, immediate, and satisfying. Training is included and franchisees join a network of like-minded people who understand what’s involved. Ongoing support is a click or phone call away. Home maintenance services are in high demand as people set up a home office, cater for visiting customers or, being at home more, 30 business franchise MAGAZINE
are simply more mindful of what needs doing. Home-based workers require business-related services, while time-poor workers of all kinds need help with domestic jobs to balance work and lifestyle. These days, a home-cleaning service may be part of the employment package.
To start the search for an inspiring franchise business, take a look some opportunities we have showcased below.
Grayson’s Gutter Guard
Almost any service you can imagine, from accountancy to tool supplies, has a mobile, home-visit option and operating a mobile business from home gives the business owner greater autonomy, room to juggle work/life balance, and there are tax benefits, too.
Founded as a one-man business in 2001, Grayson’s Gutter Guard, for example, has grown to four regional suburban Melbourne locations and is offering franchises throughout Victoria. Being operational throughout the pandemic has been a bonus, as the business is Covid-safe and gutter cleaning is an essential service.
The satisfaction of personal accomplishment through giving good service to customers is a great way to build financial security and ongoing employment. For those choosing (or forced) to find a new career, or who wish to move from employee to self-employment, look to a field that you enjoy, find interesting or feel passionate about.
A Grayson’s Gutter Guard franchisee investment includes a proven business model and a fully kitted-out custom-built vehicle, plus hands-on training in all aspects of operation and safety. Ongoing support is provided through a cloud-based operations manual, so a new Franchisee can be confident of the right guidance at all times.
Deckseal Rejuvenating decking is an important facelift that also saves money for the customer, since replacement is far more expensive. Burwood (Melbourne)-based Deckseal was founded in 2007 by Brian and Danielle Burgess, driven by their love of timber and desire to protect and extend the investment and life of timber decking. Deckseal offers large franchise territories in a niche business, and with their reputation for excellence, demand is spreading. With Deckseal providing everything from training and guidance to marketing, advertising and most of the leads, all the Franchisee has to do is quote and win the job, and complete the work. As the majority of clients are happy to transition to Deckseal’s structured ongoing maintenance program, franchisees enjoy longterm clientele. For a handy person with high standards, a future with Deckseal is a solid and sustainable choice.
City Farmers Dog Wash
Jim’s Group
Companion animals play an important role for residents and home-based workers. The pet industry is growing exponentially, along with home-based care services for beloved pets. Once a small, privately-owned enterprise, the City Farmers Dog Wash mobile network is now under the Greencross umbrella, which also comprises 220-plus specialty large-format pet stores throughout Australia under the Pet Barn and City Farmers banners and over 150 veterinary clinics.
Everyone is familiar with the highly successful Jim’s group, and Jim’s Cleaning (featured on our Front Cover) and Jim’s Pool Care have the same commitment to excellence in customer service as every other branch. With so many people working from home or too busy working outside the home, home cleaning is big business. More Franchisees are desperately needed in this high-demand sector and a Jim’s Franchisee can expect outstanding start-up training and support.
The City Farmers Dog Wash mobile network is the most hands-on service of all. Caninecaptivated franchisees are needed in many areas to provide excellent customer service, and take advantage of a huge retail customer base and exclusive products, to enhance their income stream. City Farmers Dog Wash franchisees love dogs and are passionate about their role in maintaining the health and wellbeing of their customers’ animals. With more than 3.7 million pet dogs in Australia, there is plenty of work to do!
Pool care is a specialised business and Jim’s Pool Care is a top-class maintenance service and mobile one-stop shop for all pool requirements. There are 125 Jim’s Mobile Pool Service vans/franchisees already on Australian roads, driven by owner-operators who love to get pools sparkling, help with pool pump repair and pool equipment maintenance or provide a free pool heating quote. Jim’s guarantees customer satisfaction and supplies Franchisees with all the gear, training and equipment necessary to succeed and prosper.
Donut King Mobile Joining a national brand does have advantages: familiar, well-established products, market knowledge and national and local advertising campaigns. With more than 220 stores around Australia, Donut King has gone mobile and is seeking franchisees. In this popular and enduring snack food brand, mobile Donut King franchisees are offered guaranteed sales in carefully mapped territories, while the entry package includes a week of training at Retail Food Group’s world-class academy on the Gold Coast, barista training, strong goods supply and ongoing guidance.
business franchise MAGAZINE 31
franchising feature
FEATURE ARTICLE
Aramex
Hyraulink
Courier services have grown exponentially throughout the pandemic. An essential for business and private clients, this will only continue. With the world opening up again, local, highly-regarded courier service Fastway has branded with Aramex, an international courier service that will provide Australian businesses and Regional Franchisees with global opportunities. Aramex is the service provider of choice for more than 95,000 customers around the globe. Local customers include Naked Wines, National Storage and eBay. Aramex is looking for Australian franchisees, and no prior experience is required as all training is included. Opportunities are available across 29 regional franchises and over 900 franchise partners, from Cairns to Perth and pretty much everywhere in between.
Mobile services are essential to countless businesses across this vast country, providing franchise opportunities almost anywhere. Local manufacturing is a growth sector and service and delivery opportunities exist alongside this. An example is globallyrecognised Australian manufacturer and supplier of high-quality hydraulic hose assemblies and fittings, Hydraulink. Through 400 service points throughout Australia, New Zealand and the Asia Pacific, Hydraulink provides supply, rapid repair, workshop expertise and on-site support at remote largescale projects to industries in earthmoving, mining, farming, road transport, fishing, construction, waste, energy supply, industrial manufacturing, and materials handling to local Councils and golf courses. Hydraulink Mobile Service provides 24/7
services to keep their clients fully operative and productive. With an Australian distribution network of over 75 Service Centres and 170 Mobile Service workshops operating in every state and territory, exciting opportunities exist in this dynamic industry, either as a Hydraulink Mobile Service Owner or Hydraulink Hose Service Centre Owner. It’s possible to start small with a homebased Mobile Service. Franchisees own their territory and develop it at their own pace, adding more mobiles and, eventually, a trade counter.
Snap-on Tools Industrial start-ups, technical trades, building sites and tradies are in constant need of equipment, but having to down-tool to get what’s required halts productivity. Snap-on Tools is an award-winning global franchise that brings its famous range of more than 22,000 hand tools, power tools, tool storage products, diagnostics, equipment and related accessories, in a complete retail mobile showroom, to their many customers’ place of work. In 1920 Snap-on founders patented a range of five unique handles and ten sockets that snapped on interchangeably, coining the phrase, ‘Five do the work of Fifty’. One of the longest-running and successful franchises in the world, Snap-on has operated in Australia since 1988 and is rapidly expanding through business resales and new routes being developed. Mechanical experience isn’t required, just computer and people skills, and great work ethic.
32 business franchise MAGAZINE
SEAL YOUR FUTURE WITH A DECKSEAL FRANCHISE START 2022 WORKING FOR YOURSELF WITH A DECKSEAL FRANCHISE ,OW STARTUP COST MOBILE BUSINESS AND A PROVEN ESTABLISHED MODEL n IT S THE PERFECT OPPORTUNITY *OIN THE LARGEST DECK AND TIMBER RESTORATION AND PRESERVATION SPECIALISTS IN !USTRALIA 7E UNDERTAKE A WIDE RANGE OF PROJECTS INCLUDING DECKING CLADDING SCREENS FENCES SEATS HANDRAILS POSTS OUTDOOR FURNITURE PLANTER BOXES AND GARDEN EDGES AND SERVICE 2ESIDENTIAL AND #OMMERCIAL PROPERTIES 7ITH COMMON BENElTS INCLUDING INSTANT BRAND RECOGNITION IN AN ESTABLISHED MARKET SET SUPPLIER CONTRACTS AND A SUPPORT NETWORK OF YOUR FRANCHISOR AND FELLOW FRANCHISEES BUYING INTO AN ALREADY ESTABLISHED BUSINESS MODEL IS A TEMPTING PROPOSITION FOR MANY ! TIMBER DECK IS AN ICONIC PART OF THE !USTRALIAN OUTDOOR LIFESTYLE AND A KEY FEATURE IN COUNTLESS HOMES ACROSS THE COUNTRY .OT ONLY DOES A TIMBER OUTDOOR AREA EXTEND EXISTING LIVING SPACE IT ADDS VALUE TO A PROPERTY n MORE SO WHEN MAINTAINED TO ITS FULL POTENTIAL 7ITH A CONTINUAL mOW OF ENQUIRIES REPEAT BUSINESS AND AN OVERWHELMING DEMAND FOR OUR SERVICES WE JUST CANNOT KEEP UP $ECK3EAL CURRENTLY HAS TERRITORIES AVAILABLE IN .37 1,$ 7! 3! AND 4!3 4HE RESTORATION AND PRESERVATION OF TIMBER STRUCTURES AND DECKS IS A NICHE BUSINESS PLACED WITHIN A SIGNIlCANT GROWTH MARKET .OW MORE THAN EVER PEOPLE ARE ENTERTAINING AT HOME AND UTILIZING THEIR OUTDOOR SPACES /UR FRANCHISEES LOVE WHAT THEY DO 4HE SATISFACTION THEY GET OUT OF THEIR WORK AND BUSINESS IS ENDLESS FROM SEEING THE DECK AT THE BEGINNING OF THE PROJECT TO THE lNAL RESULT IS AMAZING $ECK3EAL OFFERS EVERYDAY PEOPLE THE PERFECT OPPORTUNITY TO CAPITALIZE ON THEIR EXISTING SKILLS OR QUICKLY BUILD A NEW SET WITHOUT THE BURDEN OF LEARNING A NEW TRADE /UR &RANCHISEES ARE INVOICING BETWEEN K K PER MONTH SOLE OPERATOR AND K K PER MONTH WITH OR STAFF 4HESE lGURES CAN VARY DEPENDING ON LOCATION WORK ETHIC STAFF HOURS PER WEEK ETC )F YOU RE A MOTIVATED HONEST AND ORGANISED PERSON WHO WANTS TO OWN A BUSINESS THAT ENABLES YOU TO HAVE MORE mEXIBILITY IN YOUR LIFE HAVE CONTROL OVER YOUR INCOME AND BRING A SMILE TO YOUR CLIENT S FACE n THEN WE WANT TO TALK TO YOU
WHAT’S ON OFFER: s 9OUR OWN %XCLUSIVE LARGE TERRITORY s (ANDS ON 4RAINING ONSITE WITH $ECK3EAL -ASTER &RANCHISE WEEKS s 4RAINING IN 1UOTING AND 3ALES s 4RAINING IN 3OFTWARE 8ERO !SCORA /P #ENTRAL AND ' 3UITE s 5NIFORM s $ECK3EAL 3UPPLIER 0RICING s -ARKETING -ATERIAL AND 3TATIONERY s /PERATION AND 4ECHNICAL -ANUALS
For more information or to register you interest, please call 1800 332 525 or email admin@deckseal.com.au
s 3ALES AND "RAND -ARKETING AND !DVERTISING business franchise MAGAZINE 33
franchising feature
EXPERT ADVICE: Peter Buckingham | Managing Director | Spectrum Analysis Australia Pty Ltd
Franchise territories for mobile operations
In the times where COVID-19 is having a strong influence on what we do, more and more mobile franchises are coming onto the market. The lower cost of entry makes these more affordable to the potential franchisee, along with not having the hassle of a retail lease. A potential client rang me the other day and said he and his wife were looking at going into a mobile franchise relating to the auto industry. He said the franchisor had given him a territory, and could we do some work to decide if it made business sense! Well, while I feel I am reasonably astute in these areas, my first question was what did your franchisor tell you in the 34 business franchise MAGAZINE
Peter Buckingham CFE CMC, is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Geodemographic and statistical consultancy. Peter is the Go To person as to where to open new stores in Australia and New Zealand. Peter is both a Certified Franchise Executive (CFE) and a Certified Management Consultant (CMC). Spectrum Analysis is the winner of the FCA 2021 Supplier of the Year. To contact Peter email peterb@spectrumanalysis.com.au or call on 0411 604 921.
disclosure document, and what are the basic assumptions about the market and specifically the brand and business you are becoming part of? The answer was very little! This seems to me to be a common problem, especially with small franchise systems, where the potential franchisee sits between a franchisor telling them enough to raise interest, and trying to avoid saying anything
of substance in fear of later recriminations (legal), if there is a problem. My view is if some logical work and assumptions have been formulated by the franchisor, then there is a reasonable case to give a territory with a realistic explanation, not just ‘This should work GREAT, but don’t ask me how we came to that conclusion!’ – Which then evolves into a ‘Beer and Pizza map.’
The ‘Beer and Pizza map’ is normally the map on the wall derived by a few early entry franchisees and the franchisor after beers, red wine, pizza, and a black texta on the boardroom table.
Some research and arithmetic As a potential franchisee, you are predominantly interested in your own market and probably not other capital cities where the franchisor may operate. For this example let me consider we are in the automotive aftermarket business. Maybe we are joining a system doing mobile tyres as a franchise. The first question is always – How big is the market? Let us imagine we are going into business in an area of Melbourne – so we can visualise. On a national basis, if we undertake some research, we may find a report that incorporates the following: ‘The Australia retail tyre market is expected to be $5.1 Billion (according to IBISWorld) in 2022’. This may be able to be broken down to state level, and ultimately to specific areas. The franchisor should have a business plan that addresses issue like total market size and forecast market share, and a good understanding of where the opportunities lie for the business. The franchisor and their advisors have decided that they feel with their mobile system, they will target to be 2% of the Melbourne and Geelong market, or $20 Million pa. NOW WE ARE STARTING TO UNDERSTAND THE MARKET! Whilst you may dispute the detail, at least we are gathering an understanding of the big picture, so now we need to understand: 1. Is the franchisor’s assumptions realistic? 2. How many territories should be made and what should a territory comprise of?
The franchisor’s assumptions In your ‘Due Diligence’ – fancy wording for doing your own investigations to decide whether you proceed or not, you have every right to ask the franchisor to convince you that what they are putting before you is reasonable. This information should be available and included in the Disclosure Document. That is an obligatory right, for you the franchisee has to receive this detail. It does surprise us at times how some franchisors come to us for territory planning advice, and when we ask what is in their business plan and what the assumptions as far as market size and market share, there is a blank look.
City
Persons
Households
Pop. Ratio
Sydney (Newcastle / Central Coast / Wollongong
5,672,390
1,933,915
34%
Melbourne (Geelong)
4,647,007
1,637,362
28%
Brisbane (Gold Coast / Sunshine Coast)
3,118,322
1,097,575
19%
Perth (Rockingham & Mandurah)
1,942,730
690,081
12%
Adelaide
1,234,468
470,906
7%
*Based on Census 2016 population estimates * NB - Census 2021 expected release date June 2022.
In our view a Franchisor should consider the question of territory numbers in one of 3 ways: 1. Have some successful territories that can be measured and replicated, and therefore you understand that each territory has been built to meet a requirement. We call this the ‘Cookie Cutter’ approach, when a franchisor can say that certain successful franchisees have been able to successfully operate the system based in the following territory. Normally this may be based on population, number of households or number of businesses in a B2B type application. This is then adjusted in size if the area (and postcodes) is seen to be better or worse than the average as far as likely to consume the service you are offering. 2. The franchisor may have an internal view that a franchisee needs to invoice out $800,000 pa. to cover own labour, return on investment, parts they would expect to use in mobile servicing and other operating costs and make a reasonable profit. If the Melbourne / Geelong target market is $20M, then we should be able to support 25 franchisees when we approach maturity. This may need to be the 5 – 10 year plan, but at least you can issue some franchises and ask the franchisees to ‘care take’ other areas until the system can support the mature number of franchises. 3. Sometimes a franchisor has been successful in another market, and therefore we can use the territory numbers and size of territories from elsewhere and transpose that into the market we are working in. If we have been operating for some years and have 30 territories in Sydney, Newcastle, Central Coat and Wollongong, this would be equivalent to having 25 territories in Melbourne and Geelong, which is based purely on population and household numbers.
Whichever way it is put to you by the franchisor, you should expect to see realistic assumptions, facts and data to support this view.
Commitment of the franchisor Many jobs we receive on territory planning at Spectrum Analysis start with the franchisor asking us ‘How many territories should I have?’ Our initial reply is that we do not write their business plan, and this type of work should be considered as a priority before any territory planning can occur. We walk them through most of the steps described here to come out with a logical and realistic position. In our view once established it should probably be a Board ratified decision, as it is fundamental to the future of the system. Recently we had an inquiry on behalf of an overseas franchise wanting to come to Australia, and we were told based on their English experience, they should have 200 – 250 territories. The concept was IT based, and when we delved deeper into the logic, it was a wet finger in the air approach based on the number of businesses. Once a franchisor has undertaken reasonable research, they should be able to show you a logically thought out set of information based on realistic assumptions, with mapping to back it up.
Summary If you are looking at taking on a mobile franchise, ask the franchisor what research they have done, and more important, what assumptions are they making in working out your territory, and whether it has a reasonable chance of sustaining the business. If the answer is cloudy or blank, may I suggest either: refer the franchisor to a company such as ours; or look at another franchise system. v business franchise MAGAZINE 35
franchising feature
focus feature: Hydraulink
Hydraulink evolves its franchise model
to inspire more pathways for individual success Hydraulink National Franchise Manager, Wayne Abbott discusses the changes Hydraulink has made to its franchise model to allow greater flexibility, provide stronger support, and inspire confidence in franchisees. Franchise models typically take one of two routes – a full-service model with everything provided, or a more economical turnkey solution. Whilst full-service models often require large upfront investments, the Hydraulink Franchise model provides flexible turnkey solutions and the tools to succeed at a more modest investment. Hydraulink’s options have been specifically and thoughtfully designed to focus on providing lots of individual parts that are useful to the franchisee. Hydraulink then provides the guidance on how to connect all of these individualised component parts, and what to do next, once you’ve joined their franchise team. This is where Hydraulink has sought to separate itself from the pack – in its evolved franchise model. Hydraulink franchise owner Ben Walker has scaled up his involvement with Hydraulink over several years with the organisation. After successfully building up the Granville NSW franchise, he bought an additional franchise in Blacktown, NSW, and is looking at further expansion in the future.
Hydraulink aims to provide franchisees with the support and tools they need – to not only succeed, but also to continue to expand and thrive. This leads to multi-site and long-term franchisees with the opportunity for future family generations to take over the business. Unlike other offerings, Hydraulink provides a strategic plan for every step of the process, from pre-opening through to ongoing support once the business is up and running. The move is part of a larger organisational plan, as Hydraulink focuses on franchise expansion. Hydraulink entered the market in Australia in 2001, after becoming a market leader in New Zealand, where it began in 1945. Building on its success in New Zealand, the business initially used a dealer and distributor model in Australia. As a business new to the country, that strategy made sense at the time, but now that Hydraulink has expanded to cover almost every corner of Australia, it’s the franchise model that allows for both greater expansion and greater success in the future. All whilst bringing its tight-knit network of franchises closer together, so that everyone grows together and succeeds together. You might say that in the Hydraulink Franchise model, “when the tide rises, all the boats float.”
Adapting to Franchise Code changes The aim is to be as easy as possible to deal with, so, as part of Hydraulink’s evolved franchise model, the organisation has updated its practices to ensure compliance with the new Franchise Code. Simple explanations of complex terms are provided with contracts and paperwork to assist prospective franchisees to understand exactly what it all means.
Hydraulink aims to provide franchisees with “ the support and tools they need – to not only succeed, but also to continue to expand and thrive.
”
As a leading hydraulic hose, fittings, and associated service organisation, with more than 400 service points across Australia, New Zealand and the Pacific Islands, Hydraulink has refreshed its franchise model to provide every franchisee with the best chance of success. Hydraulink shows franchisees how all the parts fit together and provides assistance with everything from finding property and vehicles, to setting up finance, providing safety training, helping with insurance, providing strategies to launch your business and everything in between 36 business franchise MAGAZINE
Franchise owner Jeff McCoskery, left, converted a Mercedes bus to provide additional stock and support to Badgerys Creek, NSW, as the new airport is constructed.
Former aircraft engineer, Peter Thomson, bought a Hydraulink franchise in Logan, Queensland to provide ongoing stability for his family, and to use his engineering and mechanical skills to expand his future possibilities.
“
You might say that in the Hydraulink Franchise model, when the tide rises, all the boats float.
”
Hydraulink isn’t looking for a particular person who fits a particular box. Instead, they’ve opted to customise terms to suit each franchisee’s unique requirements and individual situation. When it comes to success, Hydraulink understands that one size doesn’t fit all. Franchisees for Hydraulink come from diverse walks of life – from aircraft engineers to underground miners, to experienced business operators from totally different industries. Being mechanically minded is certainly advantageous – and diesel, plant or automotive mechanics regularly make outstanding franchisees. However, as long as the individual is motivated, driven and embodies the Hydraulink “can do” attitude, there’s always an opportunity to work with them to set up a franchise that best suits their needs and lifestyle. “This ensures individuals who are interested in a Hydraulink franchise have more autonomy, more control over their future, more freedom than a regular job, and the ability to spend time enjoying the things that matter most in their life.”
Competitive fees, and ongoing training and support One of the ways Hydraulink has sought to differentiate itself from other franchise models is through its competitive low fee and support structure. Hydraulink does not charge a Marketing Levy and instead, incentivises franchisees to invest in business development, growth plans and marketing tools that suit their business and their local area. Active and experienced national marketing support is fully included, and franchisees are encouraged to capitalise on this to support the progression of their business.
As a leading hydraulic hose, fittings, and “ associated service organisation, with more than 400 service points across Australia, New Zealand and the Pacific Islands, Hydraulink has refreshed its franchise model to provide every franchisee with the best chance of success.
”
Hydraulink pathway allows franchisees to progress from being an individual Mobile franchisee, right through to a multi-site Hose Centre franchisee. Hydraulink uses advanced modelling, mapping, and demographic research to identify the best areas for franchise opportunities across all stages. Plus, franchisees are given support and encouraged to own their own assets along the way, including vehicles, buildings, and stock. This means, at the end of their career, they have built up their personal inventory and set themselves up with a succession plan for a comfortable retirement, or a tangible asset to pass on to the next generation. For however long someone is with Hydraulink, there is a desire to ensure they are better off for having been with the company. Hydraulink’s intention with its evolved franchise model is that all new franchisees will be so successful that they become “lifers” and stay with the business for the rest of their career. Of the business’ current dealer and franchise network of more than 150 companies, the average tenure is around 10-15 years with an extremely low turnover. This showcases the dedication network members have to the company, as well as how well they feel supported throughout their journey. Some Hydraulink network members have now arrived at a stage where they are looking at succession planning and bringing in a second generation to take over the family business. So, for mechanically minded, motivated, and driven individuals seeking a new franchise, Hydraulink encourages you to ask yourself – do you want a one-size-fits-all, franchise-in-a-box model? Or, do you want a customisable, flexible franchise that you can drive – one that you can scale up throughout your career, and one that comes with ongoing training and support along the way? Hydraulink’s sponsorship of the Jim Read Racing Top Fuel racer continues to make hearts race. Photo Credit: Half Light Photographic
There are also performance-based incentives to further encourage franchisees to keep growing, expanding, and succeeding as part of the Hydraulink network. To provide new and existing franchisees with all the tools they need to run a successful business, Hydraulink has invested in an impressive in-house training program named Hydraulink Academy. This specialised training provides product, technical and safety courses, as well as courses on sales, administration, stock control, and operations, so that every aspect of the business can be optimised. This ongoing support includes not only nationally accredited units, but also helps demystify the franchise process, and inspires confidence – optimising results from franchisees.
Taking the next step – evolving a franchise Entrepreneurs are rarely satisfied after one success, so the evolution of the Hydraulink Franchise model includes a pathway to assist motivated franchisees to continue to expand their businesses. The
For franchise enquiries, please contact Wayne Abbott, National Franchise Manager – Hydraulink Australia, Ph: 0455 478 699, wayne.a@hydraulink.com.au Or visit www.joinhydraulink.com to discover franchise opportunities near you. business franchise MAGAZINE 37
franchising feature
EXPERT ADVICE: Tony Meredith | Director and Head Coach | Tony Meredith Coaching
10 Things to Consider
Before Buying a New Franchise
N E T TO P M OV E E H T N O G N I S FR ANCHI
Making the decision to purchase a franchise is one of the biggest decisions you can make, therefore it’s a decision that shouldn’t be taken lightly. People buy into a franchise model because of the benefits, such as branding, marketing, systems, training, and support, to name a few. Whilst it’s easy to get swept up in the excitement of this decision and all of the positives, there are plenty of factors that you need to consider before signing on the dotted line.
Tony Meredith, Director and Head Coach at Tony Meredith Coaching, has over 25 years’ experience working for some of the world’s largest corporations in a variety of senior sales and leadership roles. Tony Meredith Coaching started in 2018 and works with hundreds of small-medium businesses across Australia, in Franchising, Retail, Services, Manufacturing, and Property. Tony Meredith Coaching focuses on helping business owners Grow Sales, Increase Profits, and Regain Time. To contact Tony email info@tonymeredithcoaching.com.au or visit https://tonymeredithcoaching.com.au/
not the primary reason, as money is a byproduct.
As a Business Coach, I constantly see what makes a successful franchisee, therefore I’ve summarised these into my top 10 things to consider before buying a new franchise.
Your primary reason should be doing something that you love. With so many choices available, find the franchise model that you can see yourself really loving day in, day out. As Steve Jobs said, “The only way to do great work is to love what you do.”
1
2
Why
Always start with understanding your why or reason. Why do you want to buy a new franchise in the first place? Why do you want to buy into the franchise model you’re considering? Whilst owning a franchise can be incredibly rewarding, it can also be tough and challenging, therefore you need a deep reason as to why you want to get started in franchising. Interestingly, money is generally 38 business franchise MAGAZINE
What do you want?
3
Self Belief
Henry Ford famously said, “Whether you think you can or think you can’t, either way you’re right.” You must believe that you can create a successful franchise business, as ultimately, your success is up to you. As mentioned, some of the benefits of buying a franchise are access to comprehensive systems and ongoing support from your franchisor, however you’re ultimately responsible for the actions you take across your territory.
Get clear on what you want. What are your short, medium and long-term goals? Take the time to understand what you want to accomplish from your new franchise. The clearer you can be on your goals, the easier it is to know if you’re on or off track.
4
In addition, you need to plan for your franchise success. Goals without plans are wishes, hence you need to build daily, weekly, monthly plans.
Don’t be impatient with your purchase, as
Conduct Due Diligence
Make sure you understand everything about the new franchise you’re buying. Your due diligence should include brand research, current franchisee feedback, the future direction of the franchise model, and so on.
failure to conduct thorough due diligence can result in costly mistakes. Purchasing a franchise also involves various legal and tax implications, therefore be sure to seek advice from trusted advisors.
“
To establish the true picture of a franchise’s commercial viability you need to understand how much things cost. Things like raw ingredients, materials, equipment, labour, rent, utilities, marketing, fees (ie. franchise fees), and so on.
”
5
Expected Turnover
Forecasting potential gross sales is essential in determining the commercial viability of a franchise, however it’s difficult to ascertain what the sales revenue will be of a ‘greenfield’ or new franchise. Instead, seek sales information from the franchisor and other franchisees. Get an understanding of what other successful franchises look like, specifically, what they did in the early stages of their franchise, along with the franchise potential.
6
Understand Costs
To establish the true picture of a franchise’s commercial viability you need to understand how much things cost. Things like raw ingredients, materials, equipment, labour, rent, utilities, marketing, fees (ie. franchise fees), and so on. It’s great to have plenty of sales, but ultimately, it’s about your profit, or what’s left over after all the costs and expenses have been deducted.
7
Be Purchase Ready
Buying a new franchise requires capital, therefore you need to consider how you’ll fund the initial investment. Numerous franchise models already have some financial solutions, however you can also be organised by familiarising yourself with what lending is on offer.
8
Learn to Love Numbers
Franchise success is based on numbers (data), not emotion, therefore you need to be open to loving numbers. I encounter plenty of franchisees who are great at their trade or profession, but don’t understand how their business is performing.
It’s great to have plenty of sales, but ultimately, it’s about your “ profit, or what’s left over after all the costs and expenses have been deducted. ” Support and ongoing training is one of the key reasons that people decide to buy a new franchise, however you still need to be confident in asking for assistance.
Creating awareness of your franchise and the goods or services you provide is essential in your ongoing success. Let people know about what you do.
Nowadays, there are comprehensive programs available to capture all the data relating to your franchise, but, in the end, it comes down to you having a basic level of financial acumen to be able to interpret this data.
In addition, recognise that whenever you start a new franchise it will probably feel unfamiliar and uncomfortable, therefore you need to be prepared to do what’s required in order to learn new skills and constantly improve.
Whilst there are countless ways to create awareness, if you don’t take any action you’ll never sell a secret.
9
10
Be Resourceful
You don’t have to have all of the answers, but you do need to have the desire to find the answers. This is known as ’resourcefulness’, or the ability to find quick and clever solutions.
Create Awareness
In summary, this top 10 list is by no means exhaustive, rather it’s a guide of key considerations before you hand over your hard earned money.
The franchisor should already be marketing and promoting the franchise model, however there’s also an opportunity for you to market and sell locally.
Buying a new franchise is an exciting time, filled with enormous potential, therefore just make sure that you buy into the right franchise model for you. v business franchise MAGAZINE 39
franchising feature
franchisor in depth: Jim’s Pool Care
Jim’s Pool Care
The Great Resignation Jim’s Pool Care offers a wonderful opportunity for those searching for a real change in their career and lifestyle. Our Franchise owners are from all walks of life looking for a profitable business and seeking that ideal work life balance. We have now hit 125 franchisees and still have opportunities in key locations. Jim’s Pool Care have Mobile Pool Shops in all major cities around Australia and the recent growth being driven from people wanting to take control of their work/life balance and many wanting to work closer to home. Jim’s Franchise owners can sell ongoing services, retail items, chemicals and charge for their time. All these income streams ensure that owning a Jim’s Pool Care Mobile Shop gives you flexibility and multiple ways to make money from a growing industry. Services include pool cleaning, regular maintenance, pool heating, pool inspections, lighting, pool blankets, and robotic cleaners.
Why does Jim’s Pool Care continue to grow? As a key division of the Jim’s Group, Jim’s Pool Care began around 15 years ago Mr Blair believes a key success factor has been franchise satisfaction, by offering a system that is easy to follow and allows owners to build a business to suit their lifestyle and goals. Brett says, “The Jim’s Pool Care concept is a true mobile pool shop that not only provides pool maintenance but sells a full and complete range of pool equipment and chemicals. Our team are mobile pool shops on wheels. This means our franchisees can charge for their time and earn great margins on lucrative chemical and pool equipment products. You can work smarter and not harder by building long term relationships with customers”. Brett told us, “Reflecting on the last 13 years and this amazing growth of Jim’s Pool Care, I am very proud of the team and the individuals who invested in our business and invested in themselves. Their reward is they are in a business that has no limits on their growth, they have full flexibility over how hard they work, their lifestyle choices and they are in fact their own boss. It is not easy for any new business to start up and it takes hard work each time, but my team are always here and committed to be there for their journey.”
Jim’s Group – Huge National Brand As part of the Jim’s Group – there are currently over 4000+ Jim’s franchisees - making it one of Australia’s recognised brands. This strong support network is reinforced with an annual franchise convention, where franchisees fly in from all around Australia. 40 business franchise MAGAZINE
“ Our team are mobile pool shops on wheels. This means our franchisees can charge for their time and earn great margins on lucrative chemical and pool equipment products.
”
The conventions are usually 3 - 4 days where they get to hear from other franchisees, industry experts and sales and motivation coaches, which provides a great opportunity to learn and network with other franchisees.
Come for a Ride-a-long After they have been out on the road and experienced for themselves how the business works and if keen to move forward, the next step is to start formalising the application.
Part of this process is selecting a territory to build the business. Usually the location is close or near to home to help reduce travel times and to help maximise chargeable hours for the franchisee. It also means that they can pop home if needed or help out with family commitments if they arise. “We have franchisees from all walks of life including trades, banking, engineering, administrative and existing industry professionals. Our franchisees don’t need to have existing industry skills as Jim’s Pool Care provides comprehensive training; they just need to be willing to try new things, follow the systems we have developed and provide great customer service,” Brett says. This in-house training starts with three days at the Jim’s Group Training Centre in Melbourne. All franchisees, from around the country, fly to Melbourne to meet Jim Penman and to learn more about the Jim’s
system and how to become successful in business. The franchisees then go back to their respective cities and states where they complete an on-the-road and face to face pool school training program which lasts approximately 15 days with their local Franchisor and trainer. Working with the best brands in the pool industry, including Astral, Zodiac, Maytronics, Daisy and Sunbather, the support that the franchisees receive from the brands with regard to ongoing training and product support is impressive. “Ongoing training is provided by using a local regional franchisor model. This is perfect for a new business owner. We have someone on the ground in every region that provides the ongoing training and support. Once trained, every month, as a minimum, the regional franchisor will contact the franchisee to provide technical and business support. There are between 6 - 8 local regional meetings a year, which allows all the franchisees in that particular region to get together and share ideas and attend a range of supplier training. This provides our franchisees with a strong support network,” says Brett. A Jim’s Pool Care franchise is a mobile retail business with huge opportunities. This system provides you with the opportunity to work outside, to work your own hours, to be your own boss and to build your business without limit. If you too would like to take control of your future, contact Jim’s Pool Care now on: 131 546 info@jimspoolcare.com.au www.jimspoolcare.com.au business franchise MAGAZINE 41
franchising feature
EXPERT ADVICE: Brian Keen | Founder | Franchise Simply
Franchising on the road… Having been through several recessions and challenging business environments in Australia over the years, the one thing I have found is that when the economy begins to emerge from a difficult period, there are enormous opportunities for the franchise sector, especially that part of the franchise sector offering simpler, low-cost service units. Moving on from the disruption of COIVD will not be an exception. I believe there will be a sharp increase in demand for low-cost, niched service franchises as we move forward. And mobile service franchises will fit into this category perfectly.
Why will demand increase? Well… 1. So many of us have had time at home through mandated or other forms of lockdown and this has given us the opportunity to reflect on the lifestyle we want for ourselves and our families 2. Associated with the lockdowns, many of us have also had stretches working from home and being with our families for extended periods of time. For many of us, the less stressful working environment and reduced commute has been a welcome relief. And the closer relationship with family has come as a welcome surprise. 3. We have not travelled or had opportunities to spend on luxuries, so savings are up, a lot 4. Many of us have seen a significant increase in the value of our homes and the resulting growth in our equity.
to work from home. We want to control our own destiny. We want the flexibility to organise our working lives so we can take the kids to swimming lessons or watch them play soccer, working around these events. And the move away from employment into a business of our own fits the bill.
What are we looking for? Well… 1. Obviously, something we can do from home, or a home base. 2. For most this will be the first step into business, and we will have no idea how to make it all work. So, we are looking for something where we will be given the opportunity and training to be successful. 3. We are also looking for something we will enjoy doing. Something that fits our abilities and interests and often something that will make a difference
5. Many have lost jobs but benefited from redundancy payment lump sums
4. Most importantly, many will be looking for something they can grow into a career path or business growth opportunity.
The net result is, so many more of us are cashed up and looking to change our lives, no longer wanting to be beholden to the 9 to 5 work in the city. Many of us are looking
Many will be happy to take on a greenfield site, work hard to build it up and then sell with a good return and more business experience and move on to the next project.
42 business franchise MAGAZINE
Others will be looking for a career path within a group such as Poolwerx where franchisees start with a mobile van franchise, servicing pools. They are then given the opportunity to grow their business skills so they can manage several mobile units and then on to owning a shop, managing the
The tricks to making it work Jim really hit the nail on the head all those years ago when he set up Jim’s Mowing. 1. Niche it.
“ Build the relationship, provide training, and make sure your franchisees are doing everything correctly – your way.
”
retail outlet as well as all the mobile units in the territory. Training in the best franchise groups such as this starts with the technicalities of servicing a pool but fast moves onto business coaching, dealing with staff management, financial control, local area marketing and more. Poolwerx’s long-term multi-unit franchisees (most stay on for 20 years or so) are very sophisticated business owners.
Simpler, service orientated mobile franchises fit the bill Jim’s Mowing is the archetypal franchise which fits this category. Jim’s first group just provided a lawn mowing service. No gardening. No rubbish removal. His franchisees just pushed a lawn mower each day. In those days, Jim also made sure he organised the way the group ran so the franchisor support office did all the
marketing, took all the calls, made the bookings, invoiced customers, and took payments. Support also managed all the books. Why? Because he wanted each franchisee to be mowing lawns as much as possible every day because it is the mowing which brings in the money. He didn’t want his franchisees, or their partners distracted by business tasks they would not be so good at. Or spoil their weekends doing that chore Today, Jim’s is made up of over 50 service divisions and there are over 4,350 Jim’s franchises Australia-wide.
Choose one or two elements and deliver to your ideal market. Select the most profitable and easiest part of your business to franchise. Don’t try to franchise the whole lot unless you have very good reason to, and then maybe you have more than one franchise group. Window cleaning and then gutter cleaning is a case 2. Help your franchisees focus on the job and bring in the money. Work out the characteristics of the person you want to deliver the service to your customer in a way your customer will love. This means they must have the skill and personality to get the job done well and to relate to your customer base. 3. Then take away the tasks they hate and will be distracted by or which they will ignore.
I am watching the building industry do the same thing. Specialist mobile franchises are emerging in the niched home building and renovation market. Gutter cleaning, gutter installation, kitchen cabinet supply and installation, roof restoration, outdoor pergola and decking, holiday letting, etc.
Today’s digital business environment makes this part of the job for a franchisor easier – provided you have the skills. And if you don’t, bring in staff with the skills to handle the tech. None of us with growth aspirations can handle a business today without a good technical base.
The same thing is happening in the medical industry. Remedial massage to the aged community, ear cleaning and care, home care services.
Marketing, lead generation, sales, POS systems tied into a central accounting system, stock control, customer service, central call service – the list goes on.
And in the cleaning industry I see niched franchises servicing strata units, domestic cleaning, commercial cleaning, window cleaning and so on. The list is long.
4. And provide support to your franchisees Build the relationship, provide training, and make sure your franchisees are doing everything correctly – your way. Your main job as franchisor is to train and support your franchisees to become as happy and profitable as they can possibly be. That way you will be happy and profitable too. v
Brian Keen has been involved in the franchise industry for more than 30 years and, today, is the Founder of Franchise Simply. His on-theground business experience as a multi-unit franchisee, franchisor and consultant helping many of the big names create their own franchise systems and growth over the years has been fed into Franchise Simply, helping today’s SMEs grow their business by franchising. www. franchisesimply.com.au business franchise MAGAZINE 43
LEARN MORE ABOUT NeNe Chicken is one of the top tier chicken franchises in South Korea, serving authentic Korean fried chicken. NeNe meaning “Yes Yes,” is simple and yet the purpose is so much more. Eating well, being happy and playing it forward has been the mantra that has allowed the brand to grow in presence to over 1,100 outlets across South Korea alone. Now recognised as an international restaurant franchise; NeNe Chicken launched in Australia in 2015 and has rapidly grown to more than 30 stores! NeNe Chicken is a brand all about creating excitement through our crispy and fresh Korean fried chicken. The fundamental appeal that makes Nene Chicken so special is the way the chicken is prepared through its marination process which increases the juiciness of the chicken, its unique batter mix that makes the chicken crispy on the outside and juicy on the inside and lastly its wide variety of authentic Korean ÁDYRXUV VXFK DV %XOJRJL 6QRZLQJ &KHHVH DQG )UHDNLQJ +RW All key proprietary products such as the marinate batter mix and sauces are all from NeNe Chicken Korea. This ensures WKDW 1H1H·V DXWKHQWLF ÁDYRXU LV DOZD\V DW D FRQVLVWHQWO\ KLJK quality.
WHAT KIND OF EXPERIENCE IS REQUIRED TO BE A NENE FRANCHISEE?
INTERESTED IN BEING YOUR OWN BOSS AND JOIN OUR NENE CHICKEN FAMILY?
Our franchise system does not require existing hospitality
The NeNe Chicken brand popularity is strongly growing and
NeNe Chicken offers professional and comprehensive training
new location opportunities are constantly arising. Our franchise system has proven to be popular with both new and existing franchisees. A number of our franchisees have been so happy that they have opened their second and even third franchise outlet!
experience, just a passion for the brand and diligence for operating your own business. and will support you all the way from site development, operations and sales & marketing. In addition, our “SOP” manuals enable easy training of your staff and our business franchise model provides for excellent potential returns on LQYHVWPHQW <RX ZRQ·W IHHO DORQH ZLWK 1H1H
BE A BOSS! OWN A NENE STORE Want to be part of a business with an easy operating PRGHO WKDW GRHVQ·W UHTXLUH DQ\ SULRU H[SHULHQFH"
BUILD YOUR FUTURE WITH NENE CHICKEN
03 8526 4488 | FRANCHISE@NENECHICKEN.COM.AU
44 business MAGAZINE 44franchise Business Franchise
Australia and New Zealand
Scan QR Code For Further Information
BECOME A LICENSED INSTALLER OF OUR ICONIC GUTTER GUARD BRANDS
WITH A GRAYSONS FRANCHISE YOU WILL BENEFIT FROM COMPREHENSIVE TRAINING AND SUPPORT
PHONE 1800 GUTTER NOW! or visit GRAYSONSGUTTERGUARD.COM.AU/FRANCHISES/
Don’t miss an issue
Get the App COVER STORY: Jim’s Cleaning
A CLEAN SWEEP THE SUCCESS STORY OF JIM’S CLEANING “
Currently, Jim’s Cleaning is growing by around 30 franchisees a month; and the franchisees’ businesses are growing, as well.
With home-based work an “ established norm, the franchise concept is in an exponential growth pattern. There was never a better time to get into it.
”
”
satisfying: in fact he loved it … and he was making more money.
Combining passion and elbow grease with energy and ideas, Jim’s Cleaning Group Founder Haydar Hussein created a franchise corporate success that’s now entering markets in New Zealand and Canada. Haydar Hussein found his working passion quite by accident, while cleaning the bank he worked in. Pursuing that passion with application and creativity has produced a franchise company with an international presence that sees no sign of slowing down. Following on a path of natural progression, Haydar Hussein left school at the age of seventeen to enter banking. It had seemed right: his father had done the same before him and made a good life for himself and his family. Twelve years later Haydar was engaged to be married and working a second, part-time job to save money, cleaning the banking branch he worked in after hours. Soon he was cleaning four more branches in the area, and discovering that his moonlight gig trumped banking hands-down. It was enormously
The thought of risking a stable future in banking for a cleaning round seemed slightly outrageous. But happiness matters. Ambitious and passionate about excellent performance and the satisfaction of providing customer service, he left the bank and launched Haydar’s Cleaning. Customers he’d served at the bank gave him work, word of mouth spread, and before long there were more jobs than he and six staff could handle. The business was growing fast and he had aspirations of going national, but also reservations: there were so many branded names already, big companies with marketing clout … where did the little guy fit in? Haydar’s neighbour Andrew had joined the well-known and highly successful Jim’s conglomerate, heading a new arm, Jim’s Antennas. The business was booming, but Haydar wasn’t convinced he wanted to join an existing company. Exploring all options with an open mind, he initiated discussions with Jim Penman, the founder of Jim’s Mowing. This resulted in the purchase of a quarter of a Melbourne region from Jim’s, and in 2001 Jim’s Cleaning was launched, headed by Haydar. Each year, for four subsequent years, he bought another region from Jim’s with profits from the business.
Divide and conquer By 2004 Haydar owned national rights to Jim’s Cleaning; three years later he was overseeing more than 87 regional franchisors. Efficient and fastidious about detail and thoroughness -- characteristics of his initial
safety procedures. Customer service is guaranteed to be better, and negative feedback or call-backs because something hasn’t been completed properly are largely eliminated. There’s small risk of injury and insurance claims.
success, he was aware of the difficulties in controlling all aspects of a growing business that covered such varied aspects. Cleaning is not just about mops and brooms, and with constant high achievement a key to success, he made a move that saw incredible growth take off. “Generally cleaners do the whole job: surface cleaning, carpets, windows, curtains and blinds, etc. But a cleaner who does everything may not do some things very often. Being out of practice means mistakes are more likely, and equipment used may not be top quality. The expense of a really good ladder, for instance, may not seem worth it … but then there’s higher risk of injury.” Eliminating potential negatives is intelligent risk management and another key to business success. With typical thoroughness and practicality Haydar divided the business into six divisions: cleaning, window cleaning, carpet cleaning, blind cleaning and repairs, and car detailing. With every worker an expert in their chosen field, the business soared.
12 BUSINESS FRANCHISE MAGAZINE
Currently, Jim’s Cleaning is growing by around 30 franchisees a month; and the franchisees’ businesses are growing, as well. The theory worked. A person who specialises in one division is more likely to get the best training, have the best gear, use top equipment and, importantly, to practice
A Jim’s Cleaning franchisee gets all of the above as a matter or course. The uniform provided is of cutting-edge design and top quality, equipment and cleaning products are the best available. Haydar is proud of the company’s signature cleaning products, developed by Jim’s Cleaning in response to environmental and health concerns and occasional insurance claims over damage from harsh cleaning chemicals. “We developed a range of plant-based enzyme
COVER STOR Y
A CLEA
chemicals which keep on working after application. It’s better all-round, for the company, the worker’s safety, the client and the environment. As an added bonus, franchisees can on-sell these products to clients for another income stream”.
Make the market clout your own Haydar has found that there are many advantages to joining a big-name banner; while the franchisor business model, where franchisees are free to develop a franchise chain within their own regional territory means that growth and profitability are potentials for everybody. “We find that the more vans we have on the road, the more it grows,” Haydar says. “And the regional franchisor system works really well because regional franchisors know their area: what’s required and what works.” The company recently celebrated its 1000th Australian franchisee, an amazing milestone, with no end to the road ahead in sight. With characteristic enthusiasm, boldness and business skill, Haydar has also gone off-shore, putting 50-plus Jim’s Cleaning vans on the road in New Zealand, and starting a market presence in Canada. Jim’s Cleaning is now the largest domestic cleaning company in Australia, regularly achieving a 4.85 satisfaction score from customers. There are more than 1,050 vans on the road, but tens of thousands of jobs are knocked back every year because there aren’t enough workers. There are far more franchisees needed here in Australia, and the need is unlikely to slow.
VOL 16 ISSUE
03 MAR/AP R 2022
As Haydar says, “With home-based work an established norm, the franchise concept is in an exponential growth pattern. There was
never a better time to get into it.” THE SUC N SW EEP CESS For more information please contact STO OF JIM’S Haydar RY Hussein / Ali Olmez at: CLEAN 131ING 546
TIPS FOR
admin@jimscleaning.net.au www.jimscleaning.com.au
ACCESSI NG FINANCE
BUSINESS FRANCHISE MAGAZINE 13
THIS LAND IS MY LA ND OR IS IT?
FRANCHISE TERRITORY AND SOCIA – ON LINE L MEDIA ISSUES
UNDERS TA THE DOCU NDING MENTAT ION
www.businessfranchiseaustralia.com.au
business franchise MAGAZINE 45
expert advice: Robert Toth | Special Counsel | Sanicki Lawyers
This land is my land - or is it?
Franchise Territory – On line and social media issues “This land is your land…. This land is my land. From California to the New York Island…”
You can see examples of this with the fast food chains such as McDonald’s and 7 Eleven stores where there may be a number of stores all in close proximity to each other.
this issue and also advising disgruntled franchisees over these issues.
A classic old song by Woody Guthrie! Who you say? Well, if you were born after 1986, you wouldn’t know of course! but please, google Bruce Springsteen’s version, it is a classic.
Traditionally a part of the “value” a franchisee perceived in taking on a franchise was that they would be given exclusive rights to operate their business in an area and shut out competition from the franchisor or other franchisees in the system.
A territory is a geographic area designated by postcodes, a map or population in which the franchisee may have an exclusive, or nonexclusive right to operate.
Territory issues are a fertile issue of dispute often between franchisees in the same system. The trend over the years in retail and hospitality has been not to grant an area or territory but to offer a right to a site and rights to conduct local area marketing (“LAM”).
This has all changed with on line sales and social media where territories and areas don’t really work as franchisors might control on line sales and sell directly to consumers which takes away sales from the franchisee. We have seen franchisors grappling with
Franchise Territories
The grant of a territory can be exclusive, nonexclusive or subject to conditions such as the franchisee meeting minimum performance criteria. The rights may appear exclusive, but if they are subject to certain conditions the right to exclusivity in the territory may be reduced or taken away by the franchisor.
Not having exclusivity is “ often the norm, for example in the CBD there may be multiple sites within blocks of each other as there is sufficient demand and the catchment of customers is very localised.
”
46 business franchise MAGAZINE
“
The Franchise Code is relatively silent on the issue of territories apart from the requirement to disclose if the territory granted is exclusive or non-exclusive.
”
If non exclusive, a franchisor can itself operate in the territory or grant another franchisee the right to operate in the territory without being in breach of the franchise agreement or the Franchise Code. Your franchise agreement will identify the territory or the site from which the business operates and if it is exclusive or non exclusive. A local area marketing area, known as a “LAM”, is an area in which the Franchisee has a right to exclusively market and promote their business but without the benefit of excluding other franchisees from competing in that area The agreement may grant a territory or area defined geographically, by postcodes or otherwise within which the franchisee has rights to offer its goods and services and “farm” its business. Where the territory is non-exclusive, franchisees need to be aware the franchisor may grant other franchisees the right to operate in that territory or the franchisor itself may establish a company owned franchise outlet in that territory. Franchisors need to consider as part of their model whether they should offer a sitespecific franchise or one that has a territory and whether it should be exclusive or nonexclusive taking into account how the model will look in years to come. Offering too big a territory, for example an 8 km radius, may be unnecessary and restrict the franchisor in the future granting rights and restrict its growth. Franchisors should undertake detailed demographic analysis when determining their business model using census data. I recall at one time noting that in Southland Shopping Centre there were approximately 11 Optus resellers all competing with each other and wondering what the Optus Franchisee in the centre thought of this as clearly, they had no exclusivity. Not having exclusivity is often the norm, for example in the CBD there may be multiple
Robert Toth of Sanicki Lawyers, with over 35 years’ experience in Franchise, Licensing and Distribution law acting for both local and International franchisors, franchisees and master franchisees and with expertise in dispute resolution. Robert is an Accredited Commercial Law and Franchise Specialist, a member of the Franchise Council of Australia (FCA) and the International Franchise Lawyers Association (IFLA) and regularly writes for franchise and corporate journals online. Contact: Robert@sanickilawyers.com.au or even call him on mobile 0412 67 37 57.
sites within blocks of each other as there is sufficient demand and the catchment of customers is very localised. In other franchise systems, the franchisee may need a much larger area in which to offer goods and services. The Franchise Code is relatively silent on the issue of territories apart from the requirement to disclose if the territory granted is exclusive or non-exclusive. Item 13 of the disclosure document also requires disclosure about sites history over the prior 10 years.
How do Territories sit with on line sales? If a franchisor has an online presence the franchisor must disclose certain things as set out in item 12 of the disclosure document for example:
• how the franchisor will make the goods or services available online, including the use of third party websites their domain or URL and any restrictions; • how profits will be shared with franchisees; • ways in which the franchisee can make goods or services available online. • whether the franchise agreement restricts, or places conditions on the franchisee’s ability to make those goods and services available online; • the extent to which those goods or services may be supplied outside the franchisees territory.) • If the franchisor (or associate) makes, or expects to make, goods or services available online; • If other franchisees make, or expect to make, goods or services available online. business franchise MAGAZINE 47
expert advice: Robert Toth | Special Counsel | Sanicki Lawyers
It may be a breach of its good faith obligations if the franchisor fails to disclose the online arrangements, any sharing of revenue or profit from those sales where those sales are clearly impacting and taking sales away from the retail outlets so franchisors should have in place policies that cover these issues to avoid conflict.
The Franchisor should investigate the matter and then “ report back to the franchisees their finding and ensure it is documented. ”
Franchisees encroaching on adjoining territories Postcodes and boundaries change over time so electronic mapping should be used to avoid these issues which can cause friction between franchisees. Franchisees of course cannot protect themselves from competition from third parties, that is a part of our free enterprise system. In relation to franchisees taking up adjoining territories it may be worth- asking for a first right of refusal from the Franchisor if they offer an adjoining territory, however often this right is simply not available in an established and mature system. Franchisors are in the business of commercialising their system and footprint in the market however often a conflict arises where an adjoining franchisee markets outside its territory. A recent mobile franchisor we acted for had issues with franchisees taking on jobs outside their territories which created dispute and involving the franchisor in mediating and resolving issues between the franchisees as to revenue made by the encroaching franchisee. Although the franchise agreement was clear about the franchisees obligations further policies were implemented which set out guidelines as to how revenue would be dealt with if a franchisee secured work or as asked to do work outside their territory, but it did cause friction amongst the franchisees and between eh franchisee and the franchisor.
What if a franchisee sells outside their territory? The first step is for the offended franchisee raising the issue with the offending franchisee and notify the franchisor. The Franchisor should investigate the matter and then report back to the franchisees their finding and ensure it is documented. The offended franchisee should keep records of the impact on its business. Ideally, the franchisor should determine if the breach was deliberate or inadvertent? Was it a one off or a concerted plan and what financial impact did it have? 48 business franchise MAGAZINE
A franchisor may be in breach of the Franchise agreement and in breach of its good faith obligations if they do not act. Franchisors should have clear policies and guidelines covering rights in relation to territory, Local Area Marketing and online and e-commerce in its operations manuals and in training.
Exclusive territories – A positive or a negative? An exclusive territory is one where the franchisee has an absolute right to conduct its business within the defined territory to the exclusion of the franchisor and any other franchisees Most agreements will however impose conditions and that exclusivity can be taken away or their territory or area varied.
were passive and contacted by a customer. A franchisee can be restricted from sourcing customers outside their territory but not if it is an unsolicited customer outside their territory An exclusive territory may therefore not be that exclusive.
Non-Exclusive territories Ironically there are many advantages for everyone as then the same rules apply to everyone, and it promotes healthy competition between franchisees- free market thinking! It supports proactive franchisees and usually encourages greater cooperation between franchisees which is good for business for not only the franchisees but also the franchisor.
The negative of exclusive territories cuts both ways of course, as the franchisee can then not market or promote outside their own area!
It removes the issues regarding online marketing and social media and removes the angst of franchisees alleging encroachment of their territory
A franchisor can insist that franchisees in their system recognise and adhere to the exclusivity obligations however a franchisor has greater difficulty preventing a franchisee from selling outside their territory, where they
So be careful what you wish for if you are a franchise but above all get specialist legal advice from a Franchise Specialist as we know the tricks and traps and this will help you make an informed decision. v
Stagecoach is the preferred choice in part-time performing arts for children. 1,006 interviews Savanta Brand Tracker, November 2019
OVER 30 YEARS IN PERFORMING ARTS
300 franchisees across 7 countries with 2,000 schools and classes worldwide www.stagecoachfranchise.com
business Business Franchise Australia and New franchise Zealand MAGAZINE 49
49
profile: Anne’s Pantry
Anne’s Pantry leads the way with a fresh new take on food service franchising
For some time now, lunch onthe-go has meant a dash into the nearest burger or chicken drivethrough and having to settle for a fatty or fried package of questionable nutrition and taste. But for many people, this was just not good enough! Increasingly, the expectation is that lunch and dinner must be not only be good healthy food but delivered in a fast in-out service. And this service must be from genuinely friendly staff who prepare your order exactly as you like it, using fresh ingredients brought in that morning. Welcome to the ‘next-gen’ lunch and dinner take-out food retailer – Anne’s Pantry.
An old philosophy relevant for today Anne’s Pantry founder and CEO, Kien Nguyen, is proud of what he has achieved so far and looks forward to a bright future as the company prepares to expand rapidly. “We began with an established business that boasts a history going back nearly a century,” says Kien. “Anne’s Pantry started with a home-bake kitchen and a passionate pastry chef who believed that food made with concern for taste and nutrition would always be better than a factory-made product.” Kien’s philosophy continues this tradition today. “Anne’s Pantry franchises, like our Always Fresh & Tasty menu, are very much a franchise opportunity In Tune With Today’s World. We have five outlets currently open in Melbourne’s eastern suburbs. This year, Anne’s Pantry will open further franchises throughout Melbourne,” says Kien. Each new Anne’s Pantry franchisee is provided with a genuine ‘turn-key’ business where all the background research and development work has been done for them. They step into a ready-to-go business that provides them with everything they need to be successful.
their proven designs, the company fits out the store with Anne’s Pantry corporate branding and interior decor. Operating Systems ready to go. The franchisee’s new business is automatically linked with Anne’s Pantry central operating system, and this controls every aspect of the daily in-store sales and administration functions. Training for Franchisee and staff. At the beginning of the franchise, the new franchisee attends a structured training program in one of the company’s stores and at the central head office. Here they ‘learnby-doing’ every aspect of how their business operates. Premium food menu. The Anne’s Pantry menu of lunch, dinner and snack foods is different from the average fast-food takeaway chains. It has been carefully crafted to be not only healthy, in line with consumer expectations, but is Always Fresh & Tasty. The proof is in the customers’ reaction – they love it!
Practical and relevant support
Local area marketing. Anne’s Pantry does not charge any marketing fees to its franchisees. Yet, they provide a fully balanced program of local area and brand marketing across the network. This includes active social media communication and local area promotions.
Fully set-up Anne’s Pantry outlet. Anne’s Pantry demographic specialists select the best location for the new outlet, then negotiate the lease and secure it for the franchisee. Using
Customer responsive add-ons. In this everchanging world, Anne’s Pantry franchises are continually being updated in response to customer expectations. Already included in
50 business franchise MAGAZINE
the franchise is a tailored catering service for events and business functions, and links to the most popular food delivery services.
A new franchise business going places All in all, the Anne’s Pantry franchise business opportunity is as relevant and up to date as its fresh and tasty menu, giving customers what they want and providing their franchisees with a business model that is exactly right for the decade ahead. Backing these expansion plans, Kien’s company has recently invested in a state-ofthe-art centralised facility that will streamline its food production and distribution systems, bringing further efficiencies and bulk buying discounts to its expanding network of franchisees. “We are very excited about the future,” says Kien. “We know we have the right formula and we welcome enquiry from people who want to be part of something special and different. That is, an easy to operate familyfriendly business with the backing of a proven franchise company.” For more information about franchise opportunities with Anne’s Pantry, contact the company’s franchise marketing consultants: Colin Crawford National Franchise Manager Wollermann Franchise Developments 0425 838 800 ccrawford@franchisedeveloments.com.au
business franchise MAGAZINE 51
expert advice: Stewart Germann | Franchising Lawyer | Auckland, New Zealand
TERRITORY -
DO YOU REALLY KNOW WHAT YOU ARE GETTING?
Will there be a non-exclusive territory or “ no territory at all, and, in consequence, ‘a free for all’ within which numerous franchisees will be conducting their own separate businesses with no demarcation line?
”
52 business franchise MAGAZINE
Stewart Germann founded Stewart Germann Law Office (SGL) in 1993 as a boutique law firm at Auckland, New Zealand, specialising in franchising, licensing and business law. Stewart has over 40 years’ experience in franchising law and acts for franchisors in New Zealand, Australia, USA and the UK. SGL also act for franchisees and provides legal advice. Stewart has spoken at franchising conferences in New Zealand, Australia, Italy, South Korea and USA and he was on the Board of the Supplier Forum of the International Franchise Association (“IFA”) for 6 years until March 2007. Email: stewart@germann.co.nz | Web: www.germann.co.nz
Most franchise systems in Australia and New Zealand rely on specific territories. A potential franchisee who has selected a franchise system and obtained a copy of the disclosure document and franchise agreement from the franchisor must look carefully at the territories available and what is being offered by the franchisor. By territory I mean a specific area within which the franchisee will be able to conduct the franchised business. If the business will be conducted in a shop in a shopping mall then will the territory just be the surrounds of the shopping mall? Will it be a territory covering a reasonable area which will be defined on a map to be attached to the franchise agreement? Will there be a nonexclusive territory or no territory at all, and, in consequence, “a free for all” within which numerous franchisees will be conducting their own separate businesses with no demarcation line? The issue of territory is a very important one for consideration. As a franchising lawyer, territorial disputes and territorial issues have increased in recent years and the main problem comes from franchisors allowing new franchisees to operate franchises either within what an existing franchisee thought was its own particular territory, or offering the right to open a second outlet to a franchisee within the same territory because the existing franchisee is under-utilising the territory or underperforming.
Concise Territory In the majority of cases, a franchisor will have divided up New Zealand into concise and separate territories which will be allocated to each new franchisee. In the case of Australia there will be often be a master franchisee appointed for a particular state and that master franchisee would appoint unit franchisees in each particular location. Territories should be carefully defined on maps and a typical clause in the franchise agreement may be as follows:
“The franchisor grants to the franchisee a franchise to establish and carry on a business within the territory as set out in the Schedule and delineated in red on the map attached and to carry on the business within the territory using the methods and techniques developed by the franchisor …” This type of clause gives certainty to a franchisee by way of a map being attached to the franchise agreement with the boundaries of the territory clearly defined. There can be no doubt as to the boundaries of the territory which a franchisee is contracting by way of execution of the franchise agreement and payment of the initial franchise fee. In my opinion, some franchisors make the mistake in the early days of giving franchisees too big a territory which a particular franchisee does not service and exploit to its maximum potential. Some franchisors may wish to cover their position by reserving in the franchise agreement the right to take back part of the territory in the future (perhaps when the system has become established) by redemarcation of the boundaries during the term. This may be framed as an absolute right or in the franchisor’s discretion (reasonable or otherwise) that the territory is not being (or has become) and/or may not be capable of being serviced to its maximum potential. A franchisee should be aware of a blanket sole discretionary right which may be drafted as follows: “The franchisor shall have the right at any time during the term to reduce the territory if in the franchisor’s opinion the franchisee is not maximising or is unlikely to be able to maximise business exploitation of the territory.”
Exclusivity of Franchise What a franchisee requires in entering into a franchise arrangement is certainty. There must be certainty as to the upfront franchise fee payable, certainty as to the ongoing service fees or royalties payable together with advertising levies and, most importantly, certainty in relation to the territory. A
possible clause to consider is along the following lines: “If the franchisor or the franchisee identify the opportunity to establish a further franchise in the territory (“the proposed franchise”) then the franchisee shall be considered prior to any third party as the proposed operator of the proposed franchise. The existing franchisee, subject to meeting all new franchisee criteria, shall be offered a 14 day first right of refusal.” What can be seen from this type of clause is a clear indication that the franchisee has not been given an exclusive territory, but will be considered first and foremost should the franchisor wish to open another outlet in the territory. However, an important caveat for the franchisor is whether the existing franchisee has been operating the business in such a way that gives confidence to the franchisor that the existing franchisee will be able to manage more than one outlet in the territory.
No Territory Franchises Some franchise systems prescribe no territories whatsoever. There is a difficulty here for the initial franchisee who should be concerned about saturation of the area of the franchisee’s proposed operation – ie. how far is the franchisee going to travel to get business? This is especially relevant when in the case of a new system there are no actual (as opposed to hypothetical or anticipated) figures to justify a viable business. The logical reaction would be to request a limit on the number of franchisees to operate in the area although this can also be counterproductive because it may stultify the establishment of and/or the growing of brand awareness to the public. Is it fair to appoint franchisees within a city area which may be divided into (say) five separate areas, and to say to 20 franchisees “Go and conduct your business all over the city as you have no specific boundary except to ensure that any business conducted is within that city”? I consider the answer must be no. However, this would not preclude a franchisee who lives in one part of the city from servicing a customer who lives in another part of that city. Also, relatives and friends of a particular franchisee may want to be looked after by that particular person, regardless of where he might live. In conclusion, great care must be taken in relation to territory. Franchisees must know what they are getting in relation to a territory or area. v business franchise MAGAZINE 53
FOCUS: Speed Queen
Speed Queen does things Differently Passive earner ticks all the boxes A Speed Queen laundromat provides a healthy, near-passive return on investment. Ask any business owner if they would like to spend less time at work and the answer will inevitably be an emphatic ‘yes’.
54 business MAGAZINE 54franchise Business Franchise
Business ownership often means gruelling long hours. But Speed Queen does things differently. Speed Queen is a turn-key laundromat business that stands out for its ability to generate regular passive income for next-to-no-time spent on site. This is what appealed to Sanjay Kohi. Together with a business partner he opened his laundromat three years ago and, while
Australia and New Zealand
maintaining full time jobs, they have built it up from scratch while rarely having to set foot on the premises. Sanjay says their primary motivation was to generate good income without being stuck in the business 9 to 5. ‘We don’t want to work all hours until we reach retirement age, and Speed Queen offered something that seemed to meet our goal. ‘Speed Queen
Our primary motivation was to generate “ good income without being stuck in the business 9 to 5. We don’t want to work all hours until we reach retirement age, and Speed Queen offered something that seemed to meet our goal.
”
researched a good location for the laundromat and supplied all the equipment and systems we needed to get up and running,’ says Sanjay. ‘They also gave us recommendations, marketing information and plenty of advice based on their experience. But we still have the freedom to make decisions ourselves; it is our own company and our own name, and there is no-one saying, “You must do it this
way.” We are in charge of our own destiny.’ Sanjay admits he was also sold on the fact that there are no ongoing franchise fees to pay – it’s simply a case of investing in the equipment up-front. With the US-built machines virtually indestructible, Speed Queen owners can expect an average of 15 to 20 years of reliable service. ‘In fact, our first laundromat has gone so well that we are now looking at setting up a second business,’ he smiles.
New technology makes it simple Speed Queen’s head of laundromat sales describes laundromats as, ‘Almost the perfect business opportunity – there are low, non-high street rents; zero staff; potentially cashless operation; and remote management. ‘While the washers and driers themselves are incredibly robust, it’s the way that we have matched them to new technology that has boosted the overall appeal of this business opportunity. It means that you could theoretically live in Darwin and operate a business in Melbourne!’ Sanjay loves the fact that he can manage the laundromat remotely simply using an app downloaded to his smartphone. The app allows him to access marketing and support functions, and get operational reports, as well as resolve any issues within the laundromat – such as responding to customer queries and managing individual machines. For example, if a token gets stuck or an ‘error’ light is displayed on a machine, Sanjay can instruct the customer to load their washing into another machine which he can then start remotely. Remote monitoring of the laundromat on his smartphone through in-store security cameras adds further peace of mind.
A long pedigree Speed Queen has been around since 1908 and it has been operating in Australia for over 50 years. It is the world’s oldest and largest manufacturer of commercial laundry equipment, and leading-edge technology has long been a feature of the brand. Most recently, cashless operation has been
introduced. ‘Going cashless has not just enabled complete remote operation, but also eliminated any security and health issues associated with the handling of cash,’ explains Royce.
Easy operation, excellent return When it comes to opening your own laundromat, Speed Queen say ‘We’ve done all we can to make this pretty much a turn-key business and we will hold your hand through the process. ‘We offer a solid financial package and won’t give the green light to anyone unless the fundamentals are right – site selection, demographics and parking. We’ll also assist with all the required council regulations.’ Showing the appeal of the business model, Speed Queen laundromats attract a broad range of investors. They include a retired CFO, some dairy owners who put up a deposit and opened one next to their shop, and a group of executives in their twenties who wanted a money-earning sideline without interrupting their careers. ‘The required deposit is around 30 percent – between $75-100,000 – and the return on total investment is in the region of 20-30 percent, sometimes more! That’s a lot more than you’ll get from the bank, and we’ve had some owners do much better than that! ‘Right now, we’re looking to hear from anyone who has the desire to build a successful business in any part of the country. With cheap rent, no staff, cashless operation, remote management, and a high level of business security for these uncertain times, I think you’ll find the Speed Queen opportunity ticks all the boxes.’ For more information www.sqcommercial.com.au/franchise business franchise MAGAZINE 55
expert advice: Tony Nicholls | Founder and CEO | Good Talent Media
Top tips for franchises to manage their reputation
in 2022
We are racing towards two years since the start of the coronavirus pandemic. Every facet of life has changed in that time, including the experience of running a franchise business with all of its inherent rewards and challenges. The next phase of the pandemic in Australia will be reflective of the strength of our vaccine booster shot program before we head into the depths of winter.
If you’re fronting your organisation in a media interview, either “ set up by you or in the context of a media pack descending on you, you want to understand and have rehearsed your key messages so you don’t get taken down a messy rabbit hole.
”
Add to that the very real threat posed by climate change -- your franchise in travel and tourism has had a tough time of it already, but there will be longer-term challenges and risks to think about.
That doesn’t mean franchisors shouldn’t celebrate the good times and make hay while the summer sun shines, but they should be prepared for worst-case virus scenarios such as newer variants making their way into the country while borders are open.
You should also consider the political instability growing out of the above factors, not to mention the instability that comes from new powers like China and India rising while American power wanes. That can lead to disruption to global trade and political instability.
And there may be further epidemics that occur with increasing frequency in our globally connected and urbanised world.
And finally, the deepening of the digital age that is creating 24/7 and 360 degree interrogation of organisations by activists,
56 business franchise MAGAZINE
competitors, citizen journalists, and malevolent actors. In my seventh year of reputation management after ten years in broadcast journalism for the ABC, SBS and Network Ten, I am finding the pandemic has provided a major wake-up call to businesses -- there is no such thing as ‘business as usual’ any more, especially if you own a franchise in a covid-hit industry such as aged care, retail or primary food production. As a consequence I project that organisational capacity to deal with crisis will be one of the major defining features of survival in the new crisis-ridden world.
I am finding the pandemic “ has provided a major wake-up call to businesses -- there is no such thing as ‘business as usual’ any more.
”
Crisis media preparation will be the new insurance for franchises. It’s an essential service now and trying to run an organisation without it will be like a transport company sending their fleet onto the streets without coverage. Crisis media enquiries are spiking right now off the back of a disastrous two years but if people think we’re going to be living with any sort of repose or certainty in the next five decades and beyond, they’re sticking their head in the sand. I don’t want to sound like the prophet of doom. I’m someone who’s optimistic by nature, but I’m also a realist. Crisis media is about understanding where the traps are so that you can go about your core business with confidence. An organisation can take decades to build but on the back of, say, a campaign to boycott certain products, to end trade relations with a nation, or a faux-pas by a senior figure, it can come crumbling down overnight. I have trained hundreds of businesses and organisations in crisis media management, helping them to identify potential threats, establish a crisis media team, introduce preemptive protocols, business continuity plans, find allies, prepare holding statements, care for victims, and how to manage the media in the event of a crisis. Using all of this experience, here are five essential brand reputation decisions you need to take right now to protect your franchise’s reputation. 1. Understand the risks to your industry and broader risks that could impact you. If you’re looking after highly vulnerable people in aged care, some obvious risks there are worker screening, worker safety, client safety, contractor induction, service delivery under COVID conditions, use of PPE, COVID cases, and cluster protocols. The list should be extensive. Understanding what the threats are will help you to identify blind spots in your operation and put in place correctives and set the standards you want to reach as (hopefully) an industry leader. 2. Should a crisis arrive on your doorstep, you don’t want to be spending valuable minutes and hours cobbling a team together,
designating a spokesperson with no media training to face a press pack, and creating messaging on the fly during a highly stressful time. Ideally you do this in advance and everyone understands their role should a crisis be triggered. You will ideally have: a CEO or Board member appointed as spokesperson and media trained; a media manager; an operational manager; and a people and culture manager. If you don’t have those resources you can contract the services of a crisis media consultant on a retainer to act as the media liaison which is not only affordable, it can be extremely helpful when the pressure is high and there’s lots to be done by the crisis media team in the heat of the moment. 3. Having done a 360 degree audit of risks and identified them, you’ll need to produce preparatory statements in the form of holding statements to go live on your website once a crisis is initiated, or media releases to be sent proactively to a preferred media partner who you believe will give you the best media treatment.
rehearsed your key messages so you don’t get taken down a messy rabbit hole. A media trainer will help you craft two simple and clear messages for each scenario, and show you how to pivot or bridge to your message when you get a question that’s off what you want to emphasise. Statements like, ‘That’s not something I can speak to, but what I can say is…’ or ‘Look, the facts are…’ are useful. 5. For those that have a crisis media plan, you need to exercise it periodically to make sure it’s still relevant and everyone is prepared to enact it. In the same way organisations do regular fire drills, you should periodically simulate an emergency and evaluate the weak spots and fine tune your responses accordingly. You should also review it regularly to make sure all scenarios are ticked off. A crisis media plan from two years ago for example will not have had any COVID content. Celebrate the good times that summer has brought. But, as we head into the depths of winter this year, how prepared is your franchise for a crisis? v
Remember, if you don’t engage the media in a breaking story, someone else will, and often that is the victim or victims. It’s not a good look to be evasive during a crisis, which can make you look inept, disorganised, or uncaring and exacerbate the situation. It also means you’re not helping frame the story, someone else is who does not have your interests in mind and possibly quite the opposite. 4. If you’re fronting your organisation in a media interview, either set up by you or in the context of a media pack descending on you, you want to understand and have
Tony Nicholls, Founder of Good Talent Media, is an accomplished journalist with more than ten years’ experience with the ABC, SBS and Network Ten; covering thousands of news stories across Victoria, Australia, and the international media. business franchise MAGAZINE 57
expert advice: Martin Jacobs | Assistant Commissioner Business Registry Services | Australian Taxation Office
New director ID to help boost fairer business environment The director identification number (director ID) obligation is the first initiative to be delivered as part of Australian Business Registry Services (ABRS), and all directors need to apply.
A director ID is a unique 15digit identifier that directors or someone who intends to become a director applies for once and keeps forever. Over time, director IDs will help build a fairer business environment by preventing the use of false or fraudulent director identities. This will make it easier for external administrators and regulators to trace directors’ relationships with companies over time and identify director involvement in unlawful behaviours, including illegal phoenix activity. By getting a director ID you’ll be doing your bit to protect the community from those doing the wrong thing.
Do all directors need to apply for a director ID? Director ID is a new requirement and all eligible directors need to apply. As a franchise
58 business franchise MAGAZINE
owner, if you are also an eligible director of a company, you will need to apply for a director ID. Eligible directors are set out in legislation as anyone who is a director of a company, a registered Australian body, or a registered foreign company under either the Corporations Act 2001 (Corporations Act) or the Corporations (Aboriginal and Torres Strait Islander) Act 2006 (CATSI Act). This includes directors of: • companies • a corporate trustee of a self-managed super fund • a charity or not-for-profit organisation that is a company or Aboriginal and Torres Strait Islander corporation • a registered Australian body, for example, an incorporated association that is registered with the Australian Securities and Investments Commission (ASIC) and trades outside the state or territory in which it is incorporated
• a foreign company registered with ASIC and carrying on business in Australia (regardless of where you live).
How long do directors have to apply? The good news is that the director ID application is available now to all current and intending directors by visiting ABRS.gov.au. If you are intending on becoming a director for the first time, you can apply up to 12 months in advance. When you need to apply for a director ID depends on the date and under which Act you were appointed. Directors appointed under the Corporations Act 2001: • before or on 31 October 2021 need to apply by 30 November 2022 • between 1 November 2021 and 4 April 2022 need to apply within 28 days of appointment • on or after 5 April 2022 need to apply before they are appointed.
Martin Jacobs is Assistant Commissioner Business Registry Services at the Australian Taxation Office. He is currently leading introduction of director ID, a foundational step in establishing Australian Business Registry Services. He has more than 20 years’ experience in taxation and registry design and implementation.
By getting a director ID you’ll be doing your bit to protect the “ community from those doing the wrong thing. ” strength. Once you have a myGovID with a Standard or Strong identity strength, and information to verify your identity, you can log in and apply for your director ID. The application process should take less than 5 minutes. If you can’t get a myGovID, phone and paper applications are available.
Can other people apply on behalf of a director? It is important to note that while registered tax, BAS or ASIC agents can offer advice and guidance, directors will need to prove their identity using myGovID and apply for their director ID themselves. Directors appointed under the Corporations Aboriginal and Torres Strait Islander (CATSI) Act 2006: • before or on 31 October 2022 need to apply by 30 November 2023 • from 1 November 2022 need to apply before they are appointed.
You’ve got a director ID, what happens now? When applying online, a director will receive their director ID almost immediately. Once they have received it, it should be kept safe
until it is needed. It can be provided to an accountant, company secretary, ASIC registered agent or tax professional for record keeping purposes. If a director needs to update the details of their director ID, this can be done using your myGovID to log in via ABRS.gov.au. Directors will only ever have one director ID. They’ll keep it forever even if they: • change companies • stop being a director • change their name • move interstate or overseas. As work to establish ABRS continues, director IDs will be used to link directors to relevant companies listed on the companies register. The ABRS will provide more information on this as it happens and affects the business community. For more information, visit ABRS.gov.au/directorID
What happens if I don’t get a director ID? Running a small business in today’s environment means staying on top of new requirements. ABRS will help and support directors who haven’t applied in time and will notify them to make them aware of the obligation and encourage them to apply. If you can’t apply by the date you need to, you can complete an Application for an extension of time to apply for a director ID.
How easy is it to apply? Applying for a director ID is a simple 3 step process, and the quickest way to do so is online via ABRS.gov.au. To apply online, directors will need a myGovID with a Standard or Strong identity
business franchise MAGAZINE 59
profile: Franchising Expo
Be your own Boss in 2022
Reader offer: Register to visit any Anyone dreaming of starting their own business in 2022 needs to check out the Franchising & Business Opportunities Expo in Melbourne running from Friday 1st – Saturday 2nd of April at the Melbourne Convention and Exhibition Centre. Exploring a change of career in 2022 is going to be top of mind for many people and the expos are the place to start the research, ask the questions and compare the opportunities. With a resurgence in the franchising industry, so many new business opportunities are now available. The Franchising & Business Opportunities Expo gives you the opportunity to discover exciting franchise brands that align with your goals and values. You will have the chance to establish connections through face-to-face contact that allows successful partnerships to flourish. See brands from a broad range of industries. Exciting concepts on show include Battery World Australia, Belgravia Health & Fitness, Clark Rubber, Dymocks, Handyman of Melbourne, InXpress, Kwik Kopy, Mad Mex, Roll’d, Sleepy’s, Tax store, Xpresso Mobile Café and many more. “Small business is the driver of our economy 60 business franchise MAGAZINE
Franchising & Business Opportunities Expo for HALF PRICE at: www.franchisingexpo.com.au by using promo code: CGB
and many people find it offers a fantastic lifestyle and steady income,” says Exhibition Manager Fiona Stacey. “But it’s crucial to do your research and make sure you choose the best concept for your circumstances. The Expo is independent and gives you the perfect chance to see the options, speak with the experts and have all your questions answered.” The Expos bring together franchisors, franchisees, legal and financial experts as well as industry and government authorities, giving you the chance to research a range of business ideas all under one roof. In addition to meeting exhibitors, visitors can attend the free seminars held as part of the show. Here visitors will learn from experts in franchising and hear from successful franchisees, as well as strategies to help you succeed and pitfalls to avoid. New to Melbourne is the Start Your Own Business Workshop which runs on Saturday morning from 9am, delivering advice on business ownership, how to get started and what you need to know to take the leap. ‘It’s important to do some research online, but nothing can replace meeting real people
who can explain the ins and outs of their business venture.” Says Fiona Stacey. “And visitors are often inspired by business ideas in industries they had never even considered!” Whether you are an experienced small business owner or just thinking about a new start, you will find everything you need to start or grow a business. For more information on visiting or exhibiting please contact Fiona on 03 9999 5460 or visit www.franchisingexpo.com.au.
2022 diary dates: melbourne: 1-2 April Melbourne Exhibition Centre
sydney: 5-6 August ICC Sydney
Brisbane: 14-15 October Brisbane Convention & Exhibition Centre
perth: 13 November Crown Perth
2022 New World New Opportunities
• Free advice from the experts • Meet the people behind the brands • Free seminars daily SAVE $10 Get your half price ticket online using code CGB at franchisingexpo.com.au
Melbourne 1-2 April 2022 | Sydney 5-6 August 2022 Brisbane 14-15 October 2022 | Perth 13 November 2022
franchisingexpo.com.au
ENDORSED BY
business franchise MAGAZINE 61
hot t0pics
behind the
headlines Jason Gehrke is the director of the Franchise Advisory Centre and has been involved in franchising for more than 30 years at franchisee, franchisor and advisor level. He advises both existing and potential franchisors and franchisees, and conducts franchise education programs throughout Australia. He has been awarded for his franchise achievements, and publishes Franchise News & Events, Australia’s only fortnightly electronic news bulletin on franchising issues. In his spare time, Jason is a passionate collector of military antiques. www.franchiseadvice.com.au
New version of Franchising Code released An updated version of the Franchising Code of Conduct was released by the federal government on January 28 to include changes flowing from recent amendments to national insolvency laws. The changes are minor and technical in nature, and do not change the nature or substance of the Code, however franchisors will be expected to use the new version going forward. The most significant change requires franchisors to notify franchisees of the name and address of any restructuring practitioner appointed to the franchisor or an associate of the franchisor (where associate is already defined in the Code).
Union launches $100m claim against McDonalds' corporate stores The Shop, Distributive and Allied Employees Association (SDA) has lodged a statement of claim against McDonald’s Australia alleging systemic misconduct in contravening workplace rights, according to a media report. The Federal Court action involves 350 workers in company-owned stores seeking $100 million in back pay after they allegedly were not given paid 10-minute breaks under their employment award with the company. The action is the ninth of its type launched by the SDA, however is the first against 62 business franchise MAGAZINE
McDonald’s corporate which operates approximately 15% of the brand’s stores in Australia.
Chicken chain terminates zombie pay agreement Chicken chain Nando’s has terminated an enterprise agreement created in 2008 under which an estimated 1,900 employees have been working without receiving overtime, weekend, or public holiday rates, according to a media report. Despite workers earning less than the Fast Food Industry Award (minimum wage), Nando’s actions were deemed legal in a ruling by the Fair Work Commission because the enterprise agreement was reinstated regularly prior to expiration. Nando’s recently approached Fair Work to cancel the agreement which it described as outdated and out of step with current pay rates. Fair Work has ordered Nando’s to now pay its employees the industry award.
Woolies withdraws bid for pharmacy chain Supermarket chain Woolworths has withdrawn its offer to buy the parent company of pharmacy chain Priceline after its due diligence indicated it would not validate the financial returns required to make the investment, according to a media report. The late development follows a PR war between Woolies and initial bidder
Wesfarmers (parent company of hardware chain Bunnings) to convince pharmacists that their respective bids would provide the greatest benefit to pharmacy owners. In December, Wesfarmers confirmed to shareholders that it would attempt to block grocery giant Woolworths’ rival bid through its 19% stake in Priceline parent company Australian Pharmaceutical Industries (API) which it acquired in 2021 as part of its strategy toward full acquisition of the company. Wesfarmers made it clear it would exercise its vote against Woolworths’ 11thhour bid for API of $1.75 per share, which is higher than Wesfarmers’ $1.55-a-share deal. Wesfarmers contacted the Pharmacy Guild which represents more than 5,700 community chemists across Australia to assure its members that if they acquire API they are committed to supporting the community pharmacy model which determines who can own a pharmacy and prescribes location restrictions, according to a media report.
issues such as the main laws that apply to franchising, what might appear in a typical franchise agreement, and how franchising compares to employment and an independent small business. The course is updated according to the latest changes to the Franchising Code of Conduct. A previous version of the course was undertaken by nearly 20,000 participants between 2010 and 2021.
NZ survey shows franchise sales growth The latest survey of franchising in New Zealand has found that sales across the sector account for 12% of national GDP, or NZD$36.8 billion before including motor vehicle or fuel retail industries, which account for another NZD$2.7 billion. The 2021 Franchising New Zealand survey conducted by the Massey University Business School covered the period from March 2020 to April 2021 which aligned with the first 12 months of the pandemic in NZ, but still showed overall sales growth compared to the previous survey in 2017. The survey found there are currently 590 franchisors operating in New Zealand (which is a slight decrease from 631 in the 2017 survey) across 32,500 outlets which employ more than 156,000 people. Meanwhile Woolworths sought to deflect concerns it would open pharmacies in its grocery stores by committing to the community-based model.
Food chain buys back 50% stake from foreign owner Mexican food chain Mad Mex is 100% Australian owned again after buying back the 50% share it had sold to its Singapore-based venture partner 4Fingers International in 2018, according to a media report. 4Fingers had bought into Mad Mex as part of the chain’s expansion into Asia and restaurants were opened in Singapore and Malaysia in 2019. However, the company now wants to focus entirely on an aggressive growth strategy in Australia.
Franchise fraudster arrested again Former franchise conman Peter Foster has been arrested at a regional Victorian property
after being on the run from police for several months, according to a media report. Foster previously scammed 80 franchisees who invested in bogus weight-loss franchise SensaSlim several years ago and has been involved in numerous other frauds and spent multiple terms in prison for fraud offences in Australia and overseas. A warrant for his arrest was issued in May 2021 when he failed to appear at a scheduled court hearing in relation to fraud of a retired pilot from Hong Kong. The pilot reportedly transferred a total of $2 million in Bitcoin to Foster who was supposedly operating a “guaranteed” online sports trading operation. In 2016 Foster was banned for life from weight loss, franchise industries and managing corporations.
New online course for potential franchisees The Australian Competition & Consumer Commission has launched a new free online course for potential franchisees covering
Franchisor lodges response to franchisee class action Mercedes-Benz Germany has responded to a $650 million class action launched by more than 80% of Australian Mercedes dealers by claiming franchisees are not entitled to anything because franchise agreements were never “evergreen”, according to a media report. Dealers allege Mercedes-Benz forced dealers into non-renewable agreements, decimated the value of their dealerships, failed to operate in “good faith” and are seeking reparations under the Competition and Consumer Act and Australian Consumer Law. A key issue in the legal action relates to a change from a dealership model to an agency model which effectively changes a currently independent retail business into a Mercedes-Benz agent who receives a fixed commission for car sales at a fixed prices. Mercedes-Benz has countered that Australia’s shrinking new car market forced the business model change. v business franchise MAGAZINE 63
3 3 3 3 VOL 15 ISSUE
VOL 15 ISSUE
VOL 15
2021 /JUNE 04 MAY ISSUE
IN PROOF IS R THE PIE FO
BLA’DNRJEOA’SDENYIN:G YCOLES E OP ROLB AKSTEORR H 100th C A FE
ATING HIP WIT CELEBR D PARTNERS AN
B
STEPS
TO
NTIAL YOUR GROW 2021 S IN S E IN S U 3 ESSE
L FE SPECIA
ATURE
G TRENDINES HIS FRANC
STAY WAYS TO YOUR OF ON TOP SH FLOW CA
05 JUL/AUG
WAYS TO
2021
BUSIN
$7.95
(NZ) inc.
GST.
6/, )335% ./6 $%#
WAYS TO INCREASE YOUR REVENUE
RE ECIAL FEATU
HOME SUPPORTING SERVICESBUSINESS FRANCHISESAT
TAX TIME
THIS LAN D IS MY LAFR ANCHISING ND IM ED TO LEAD OR IS PR IT ? SM ALL BU FR SINESS RECOVERY IN 2022
ANCHISE TE AND SOCIA RRITORY – ON LINE L MEDIA ISS UES
BUILDING CONFIDENCE IN YOURSELF inc. GST.
AND HELP YOUR BUSINESS THRIVE
$4.95 (AUD), $7.95 (NZ) inc. GST.
Subscribe today!
One year (6 issues) of Business Franchise Australia and New Zealand for only $39.95 AUD.
COVER ST ORY
E FINANCE OPTI ONS
7 KEY TRAITS OF
, $7.95 (NZ)
WAYS TO INCREASE YOU A CLEA S JOINRTH WEENU EP E THE SUCC N REV ESS ST RO LL’D E ORY OF
ACCESSIN G PACKIN UN FINAYO NCUR E FRANCHISG
THE KEY TO
GST.
VOL 16 ISSU E 03 MAR /APR 2022
TIPS FOR
ALLY E WHAT RE THE SCIENC SUCCESSFUL MOTIVATES OF SITENENTREPRENEUR S IO S CT EE LE EMPLOY SE
$7.95 (NZ) inc.
02 JAN/FEB 2022
FRANCHISE FA MILY
FITNESS & BEAUTY
E SPECIAL FEATUR
VOL 16 ISSUE
JIMV ’SIE CLTN EAN AIN MGESE
SP PLENTY OD & SPECIAL FEATUR RFOT AGE HEALTH E OF HEA BEVFRER , ANCHISES
$4.95 (AUD)
(AUD),
2021
O INCREASE WAYS T SE A E R BAN JO’SYOUR INC OUR E THE RECIPE REVENUE Y FOR SUCCESS BUILDING A EVENU RTH ESS WI
$4.95 (AUD),
$4.95
06 SEP/OCT
UNDERSTA N THE DOCU DING MENTATIO N $4.95 (AUD),
$4.95 (AU
D), $7.95
(NZ) inc.
$7.95 (NZ) inc.
GST.
GST.
$39.95
Packed with information relating to many different areas of the franchising industry, Business Franchise Australia and New Zealand is a valuable and informative source of guidance.
Send me 6 issues (1 year) of Business Franchise Australia and New Zealand for only $49.95 inc. GST for delivery within Australia.
Mail to: CGB Publishing Pty Ltd, PO Box 17, Pamona, QLD 4568 | Email: accounts@cgbpublishing.com.au 64 business franchise MAGAZINE
professional services listings
JEJAK GRAPHICS
a lasting impression
Contact Michelle Quinn M 0422 267 639 E jejak@bigpond.com CREATIVE DESIGN SOLUTIONS
Level 6, 64 Marine Parade (PO Box 10857) Southport Qld 4215 P 07 5591 2522 F 07 5591 2511 Contact Sam Rees E sr@ippartnership.com.au www.ippartnership.com.au
Jejak Graphics is a freelance graphic design business based in Melbourne, Australia working with clients worldwide. With over 25 years experience in the design and print industry specialising in magazine layout and advert design as well as offering a number of other graphic design services and print solutions including: • Corporate stationery • Brochures and flyers • Poster and banner design
A specialist Franchising and Intellectual Property legal firm, providing advice for Franchisors from conception to recruitment and ongoing management.
• Digital marketing and website banners
The firm takes great pride in its long term relationships with Franchisors and providing clients with expert, tailored and cost-effective advice. Expert advice and assistance is also provided to Franchisees buying & selling businesses as well as in relation to disputes.
• Product labels and packaging
Level 3, 145 Eagle Street, Brisbane QLD 4000 P 07 3221 2221 E info@morganmac.com.au https://www.morganmac.com.au/ We are a boutique firm specialising in Commercial Litigation, Dispute Resolution and Franchising; with extensive experience in complex commercial litigation involving disputes between franchisors and franchisees and in providing legal advisory services to franchise businesses. The franchise related legal services we provide include: • Commercial litigation • Dispute resolution and franchise mediation • Franchise Dispute solutions and strategies • Corporate and business structuring • Purchase or sale of franchise businesses • Advising on franchise documents • Advising on franchise renewal or exit • Preparing franchise documents • Risk and compliance advice • Commercial and retail leasing • Privacy and privacy policy advice Commercial litigation and franchising are complex areas of law. We help our clients to resolve or navigate legal matters and obligations in the context of their businesses. We recommend strategies to clients that minimise and manage the risks of legal non-compliance and legal disputes. We work with our clients to implement their commercial objectives. Our aim is to achieve the best possible outcome for our clients.
• Sports programs • Monthly newsletters Artwork is tailored to your brand and focused on your message and target audience. No job is too big or small. Contact me today to discuss how Jejak Graphics can make your company or organisation leave ‘a lasting impression’.
Suite 13, 317 Whitehorse Road, Nunawading VIC 3131 P 1300 123 300 Contact Fred Nadde E fred@steadfasteastern.com.au fred@steadfasteastern.com.au
Shopinsurance has been looking after the needs of franchisees and franchisors for over 15 years. We offer via our website automated business insurance solutions backed by “one on one” personal advice, to ensure all our customers receive a personal level of care. We look after the needs of franchisees such as Just cuts, Hairhouse Warehouse, Gloria Jeans, AFL stores, Michel’s patisserie, Subway and Schnitz. All it takes is one phone call or email and we take the worry out of what insurance coverage you need, how much it costs and best way to structure your insurance for one shop or for a franchisor insurance facility for all. Give our Director a call on 1300 123 300 Australia wide.
business franchise MAGAZINE 65
franchise listings FRANCHISE 7-ELEVEN Building 2 658 Church Street, Richmond, Victoria, 3121 Phone: (VIC) 03 9550 0600, (NSW) 02 9798 1200, 07 3291 9400 (QLD) Website: www.7elevenfranchise.com.au
NATURE OF BUSINESS
OUTLETS
ASSOC MEMBER
INITIAL FEE
MIN INVEST
RETAIL
700 OUTLETS
FCA, AACS
Site Specific
$400,000$1,000,000 (site dependant)
FOOD-takeaway
5
-
-
$280,000 to $360,000
FREIGHT & LOGISTICS/ COURIER
29 (AUS) 18 (NZ)
FCA
Available upon application
Dependant on territory
FOOD-BAKERIES
96
-
-
-
FOOD TAKE-AWAY
2
FCA
$30,000
$150,000 + GST
RETAIL DANCEWEAR
5
-
No Ongoing Franchise Fees
$34,990
mobile dog wash
21
FCA
$20,000
$30,000
DECK AND TIMBER RESTORATION
14
FCA & AIG (Australian Industry Group)
$33,000 + GST
$65,000 + GST (incl Franchise Fee) + vehicle
TUTORING
2
FCA
$40,000
-
HYGIENE PRODUCTS & SERVICES
33 in AUS, 18 in NZ
FCA
None
$10,000 - $300,000
MOBILE HOSE AND FITTINGS MANUFACTURING
400 + across AUS, NZ & Pacific Islands
FCA
Subject to location, starting from $20k
Subject to location, from $40 -60K plus finance, equipment & stock
INTERNATIONAL AND DOMESTIC FREIGHT CONSULTANTS
48
FCA, IFA
$64,950
-
HOME SERVICES
1,050
-
$20,000 -$30,000
$20,000
MOBILE POOL SHOP & POOL SERVICE
100+
FCA
$69,000
$69,000 + Vehicle
HAIRDRESSING
210+ across Australia, NZ & UK
FCA
$18,000-$35,000
$80,000-$240,000
AFTER SCHOOL TUITON
322
FCA
$1000
$4,000-$30,000
LASER, INJECTABLES, SKIN TREATMENTS, BODY
180 +
FCA
$60,000+GST
$290,000+GST
RESTAURANT/QSR
23
-
-
Franchisees can expect from $400,000 - $650,000 for outlet development
ANNE’S PANTRY 139 Union Rd, Surrey Hills, Melbourne VIC Ph: 03 9999 5488 Email: colin@annespantry.com.au or ccrawford@franchisedevelopments.com.au Website: www.annespantry.com.au
ARAMEX Level 9, 491 Kent Street, Sydney, NSW 2000 Phone: 1300 3278 929 (AUS) 0508 692 726 (NZ) Email: fso@fastway.com.au (AUS) recruitment@fastway.co.nz (NZ) Website: www.aramex.com.au www.aramex.co.nz
BANJO’S BAKERY CAFE -Banjos Corporation 85 Liverpool Street, Hobart. Tasmania, 7000 Ph: 03 6210 5000 Website: www.batteryworld.com.au/Franchise-Opportunities
BK’S TAKEAWAY 95 Princes Highway, Trafalgar VIC 3824 Ph: 0408 129 035 Email: grant@bkstakeaway.com.au Website:www.bkstakeaway.com.au
CENTRE STAGE DANCEWEAR Shop 1, 35-43 Monaro Street, Seven Hills, New South Wales 2147 Phone: 02 9624 3335 Email: Kassandra@centrestagedancewear.com.au Web: www.centrestagedancewear.com.au/
CITY FARMERS DOGWASH Quarter One, Level 2, 1 Epping Road, North Ryde, NSW 2113 Ph: 0402 902620 Email: scott.mcintosh@cityfarmers.com.au Website: www.cityfarmers.com.au/dogwash
DECKSEAL PO Box 4093, Burwood East VIC 3151 Ph: 1800 332 525 Email: admin@deckseal.com.au Website: www.deckseal.com.au
DYMOCKS TUTORING Level 3, 1-3 Fitzwilliam Street, Parramatta NSW Ph: 02 8774 2626 Email: franchising@dymocks.education Website: www.franchising.dymockstutoring.edu.au
ECOMIST 25 Hargraves Place Wetherill Park NSW 2164 Ph: 1800 243 500 Email: info@ecomist.com.au Website: www.ecomist.com.au
HYDRAULINK PTY LTD 123 Long Street, Smithfield, NSW, 2164 Ph: 02 8785 4600 Email: franchise@hydraulink.com.au Website: www.hydraulink.com.au
INXPRESS 3/14 Burke Crescent, North Lakes, QLD 4509 Ph: 1300 097 857/0434 111 985 Email: Sales.au@inxpress.com Website: inxpress.com.au
JIMS’S CLEANING GROUP D5, 1-13 The Gateway Broadmeadows VIC 3047 Ph: 131 546 Email: admin@jimscleaing.net.au Website: www.jimscleaning.com.au
JIM’S POOL CARE 48 Edinburgh Road, Mooroolbark VIC 3138 Ph: 131 546 Email: info@jimspoolcare.com.au Website: www.jimspoolcare.com.au
JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: (AUS) 1800 334 498 (NZ) 0800 100 114 Email: bdm@justcuts.com Website: www.justcuts.com
KUMON EDUCATION PO Box 5363, West Chatswood, NSW 1515 Ph: 02 9467 2200 Email: info-@kumon.com.au Website: kumoninstructors.com.au/Franchise
LASER CLINICS AUSTRALIA Unit 21, 39 Herbert Street, St Leonards, NSW 2065 Ph: 0400 303 272 Email: Franchising@laserclinics.com.au Website: www.laserclinics.com.au/franchise-opportunities
NENE CHICKEN AUSTALIA 120 Turner Street, Port Melbourne, Vic 3207 Ph: 03 8526 4488 Email: info@nenechicken.com.au Website: www.nenechicken.com.au
66 business franchise MAGAZINE
FRANCHISE
NATURE OF BUSINESS
OUTLETS
ASSOC MEMBER
INITIAL FEE
MIN INVEST
LEADING PARCEL & FREIGHT RESELLER
115 +
-
$77,000 ex GST
From $230,000 for a Greenfield Service Centre
120 Turner Street, Port Melbourne, Victoria Ph: 03 9645 4667 Email:business@papparich.net.au. Website: www.papparich.net.au
HOSPITALITY AND RETAIL
32
-
Included in the Investment
$500,000
RYCO 24•7
HYDRAULIC SERVICE AND MOBILE CONNECTOR SPECIALISTS
120
-
$15,000
Various Options
Home care for aged and adults with disabilities
14
FCA
$65,000
-
MOBILE TOOLS AND EQUIPMENT FRANCHISE
175+
FCA / FANZ
Start-up cost from $50,000
-
Printing and Copying
150 + Australian & New Zealand
FCA,FANZ
$35,000
$50,000
LAUNDRY SERVICES
200+
-
20%-30% Deposit
$75,000
FOOD - QUICK SERVICE RESTAURANT (QSR)
1354* (AU) 263* (NZ), 41,526* in 108 countries *as of 5 Sept 2019
-
AUD15,000 + GST (Australia), USD12,500 + GST (New Zealand)
CHILDRENS PERFOMING ARTS EDUCATION FRANCHISE
350
-
$20,000
$11,000
RETRO-FIT DOUBLE GLAZING
10 AUS, 42NZ
AWA
$40,000
Varies depending if vehicle needed
PACK & SEND Unit 3C Mfive Business Park, 1 Moorebank Ave, Moorebank, NSW 2170 Phone: 0447 711 353 Email: luke.martin@packsend.com.au Website: www.packsend.com.au
PAPPARICH
99 Calarco Drive, Derrimut VIC 3026 Ph: 1300 111 247 Email: sales@RYCO247.com Website: www.RYCO247.com
SENIOR HELPERS Level 3, 63-65 Cameron Street, Launceston TAS 7250 Phone: 03 6333 4575 Email: lwilliams@seniorhelpers.com.au Website: www.seniorhelpers.com.au
SNAP-ON TOOLS PO Box 6077, Seven Hills NSW 2148 Ph: Aus: 1800 762 766 NZ: 0800 762 766 Email: sota.franchise@snapon.com Website: www.snapontools.com.au
SNAP PRINT AND DESIGN Ground Floor, Building D,12-24 Talavera Road, North Hyde, NSW 2113 Ph: 1 300 810 233 Email: franchiseenquiries@snap.com.au Website: www.snap.com.au/franchising
SPEED QUEEN 67 Colebard Street, Acacia Ridge, Qld 4110 Phone: 1800 304 030 Email: sales@andrewbarton.com.au Website: www.sqcommercial.com.au/franchise
SUBWAY SYSTEMS AUSTRALIA PTY LTD Level 1, 42 Amelia Street, Fortitude Valley QLD 4006 Ph: 1800 630 355 Email: australia_development@subway.com Website: www.subway.com.au
STAGECOACH PERFORMING ARTS 12th Floor, Export House, Wolsey Walk, Woking, Surrey. GU21 6PH Ph: + 44 (0)1483 247 400 Email: franchiserecruitment@stagecoach.co.uk Website: https://stagecoachfranchise.com
THERMAWOOD PO BOX PO Box 1007, South Melbourne VIC 3205 Ph: 04 555 55 330 Email:info@thermawood.com.au Website: www.thermawood.com.au
WAY REAT G A ARE S G N ISTI L ESS N SI A-Z U B R U YO TE O M O R P TO
For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to: www.businessfranchiseaustralia.com.au
business franchise MAGAZINE 67
A-Z franchise directory
7-eleven Looking for your next move? Your opportunity awaits with 7-Eleven Australia. 7-Eleven operates a growing network of more than 700 stores in Victoria, New South Wales, the Australian Capital Territory, Queensland and Western Australia. A franchise with 7-Eleven means owning your own business with a success proven model and the ability to create a work-life balance that suits you. When you
Anne’s Pantry Anne’s Pantry brings a refreshing new taste to the daily lunch or family dinner for people on-the-go at each of the company’s convenient outlets across Melbourne’s east.
It’s your opportunity to be a part of your local community, interact with customers every day, and build something that’s yours. We’ll help you at every step of the way, from setup and training, to marketing and even bookkeeping, we’ll help turn your new investment into a solid investment. Email: 7elevenfranchise@7eleven.com.au www.franchise.7eleven.com.au
are adapting to change with innovative ideas across our entire business and our customers love it. They come for the convenience, and they come back because our food is Always Fresh and Tasty.
Fast turnaround for the busy walk-in customer or efficient on-line ordering and delivery by a food delivery service. Customers become regulars because Anne’s Pantry offers good food, served fast by genuinely friendly staff, and it’s always fresh and tasty.
For our franchisees, Anne’s Pantry offers a simple, yet proven, formula for success. Our aim is to take care of “getting started” things like site research and selection, lease negotiation, fit-out, start-up promotion and back-end operations, leaving our franchisees to focus on customer service. After all, it is in customer service where our franchisees make money, and we show you how to do this.
Anne’s Pantry takes pride in its menu. We have carefully tailored and refined our lunch and dinner menu to suit what the customer wants. Each of our rolls, sandwiches and baguettes is made with the freshest ingredients in our own kitchen and our pies and pasties are crafted by our bakery chefs to our unique recipes.
By joining Anne’s Pantry as a franchisee, you are becoming a key member of a dynamic, new food service franchise chain, with a menu that customers seek out and which is nutritious, healthy and tasty. These attributes are what is shaping fast food in the future and Anne’s Pantry is already there.
Anne’s Pantry is not the same as your average takeaway food store. We
www.annespantry.com.au
Aramex
training and support to help them to run their own rewarding business in their local communities.
Aramex has been operating internationally for almost 40 years. In New Zealand and Australia, we began as Fastway Couriers over 35 years ago, joining the Aramex family in 2016. The Aramex network across New Zealand and Australia now includes 40 regional franchises and over 1200 franchise partners. We offer our franchise partners an awardwinning system, world-class technology,
Banjo’s Bakery Café A family-owned Tasmanian staple since 1984, Banjo’s Bakery Café is a place to come together and enjoy quality, freshly-baked savouries, breads, sweets and barista-made coffee. With over three decades of baking experience and 7 million customers each year, Banjo’s currently has over 44 successful franchise stores across Tasmania, Queensland, Victoria, New South Wales and South Australia.
BK’S TAKEAWAY BK’s Takeaway is a retail food outlet specialising in hot and tasty ready-to-go food and also offering a variety of dine-in options.
68 business franchise MAGAZINE
buy a 7-Eleven franchise, you buy two things. Firstly, a brand name that’s recognised around the world, and secondly a business system that works.
For more information contact: AUS: 1300 327 892 fso@aramex.com.au www.aramex.com.au NZ: 0508 692 726 recruitment@aramex.co.nz www.aramex.co.nz
Committed to the community that has supported our brand since its inception, Banjo’s has never lost sight of our family values, donating over two million dollars of product to local community organisations each year. Our bakery strives for customer satisfaction through a modern approach to traditional baking, a unique product offering and iconic Tasmanian hospitality. https://banjos.com.au/
place to enable franchisees to build highly profitable businesses.
BK’s Takeaway is all about traditional Australian fare – from hamburgers, potato cakes, and fish and chips, to sandwiches, coffee, and lots more. BK’s Burgers were also voted one of Victoria’s top 5 burgers.
Becoming a franchisee with BK’s gives you the advantage of learning from our industry experience team to help you get started in your new venture. Not only will you receive on-going support from us, but you’ll also be part of a growing family of franchisees sharing similar goals and objectives.
The BK’s Takeaway franchising system is based on over 20 years experience in the food and beverage industry. This means we have the right systems and processes in
Contact: Grant Garraway 0408 129 035 Email: grant@bkstakeaway.com.au Web: www.bkstakeaway.com.au
CITY FARMERS DOGWASH Be part of the City Farmers Dogwash franchise system with all the support that comes with it, it allows you to concentrate on your business;
• Lowest franchisee fee in this market • Initial & ongoing training & support. Be part of a team of like-minded franchisees. We also have back-up equipment should you have a breakdown you can use to keep you working, including a spare van!
• Group marketing power to support your business
• Take a holiday knowing your fellow franchisees can help look after your customers when your away and they are still yours on your return
• Managed website including optimized search engine listing and adwords
• Group buying power for equipment and consumables saving you $ that no independent operator could ever receive.
• 24/7 call centre
• We use a van, not a cumbersome trailer. The hydrobath comes out of the van so the dog is washed in its yard and is more relaxed. The van is much easier to drive and reverse than a trailer too!
• Work your own hours
• Social media management and support, we can do it all for you • Lead generation • LARGE EXCLUSIVE TERRITORY – ALL LEADS COME TO YOU with NO COST PER LEAD FEE
For more information call Scott McIntosh on 0402 902 620 or visit www.cityfarmers.com.au/dogwash.
CENTRE STAGE DANCEWEAR
One of the many perks of owning a CSD Franchise is the flexible working hours and the opportunity to build your own CSD family with your studio owners.
Centre Stage Dancewear is now offering a unique & exciting opportunity to Franchise our Pop Up Shops all across Australia. There are a lot of reasons to invest in a Centre Stage Dancewear Franchise starting with a guaranteed turnover of $70,000 for the first 12 months*, low overheads leading to increased profit margins and no excess stock to hold.
DECKSEAL DeckSeal help homeowners and commercial clients around Australia, transform their outdoor living spaces by restoring old timber and preserving new timber. Low start up cost, mobile business and a proven established model – it’s the perfect opportunity to seal your future with a DeckSeal Franchise. The restoration and preservation of timber structures and decks is a niche business, placed within a significant growth market. Now more than ever, people will be entertaining at home and utilizing their outdoor areas. A timber deck is an iconic part of the Australian outdoor lifestyle and a key feature in countless homes across the country. Our franchisees love what they do. The satisfaction they get out of their work and business is endless, from seeing the deck at the beginning of the project to the final result is amazing! We undertake a wide range of projects including decking, cladding, screens, fences, seats, handrails, posts, outdoor furniture, planter boxes and garden edges and with
Do you think you would have what it takes to be a part of our CSD family? For all initial enquires contact Kassandra today. kassandra@centrestagedancewear.com.au www.centrestagedancewear.com.au/
a continual flow of enquiries, repeat business and an overwhelming demand for our services, a DeckSeal franchise should not be missed. DeckSeal offers everyday people the perfect opportunity to capitalise on their existing skills or quickly build a new set without the burden of learning a new trade. Full training and ongoing support are provided with operational manuals. DeckSeal currently has territories available in NSW, QLD, WA, SA and TAS. Our current franchisees are from all different employment backgrounds and possessed varied business capabilities, but all reap the rewards of owning a DeckSeal franchise. If you’re a motivated, honest and organised person who wants to own a business that enables you to have more flexibility in your life, have control over your income, and bring a smile to your client’s face – then we want to talk to you. Now is the time to buy into the home improvement market, so get 2021 back on track and contact us today – email admin@deckseal.com.au or call Danielle on 1800 332 525
business franchise australia and new zealand
For more information call 03 9787 8077
A-Z Listings are a great way to promote your business,
speak to one of our Sales Executives or go to
giving you a presence within our publication and also
www.businessfranchiseaustralia.com.au or
the Business Franchise website.
www.businessfranchisenz.co.nz
DYMOCKS TUTORING Dymocks Tutoring is tutoring business owned and operated by one of Australia’s oldest franchises, Dymocks. We’ve made the logical leap from books to education. Operating two outlets since 2018 and a large online tutoring business, Dymocks Tutoring is now ready to start expanding our local learning hubs! We’re looking for franchisees who are excited to help students maximise their marks and see tangible change in their grades. At Dymocks Tutoring we believe in accessibility so we’re about making tutoring affordable and more available to more students across the country.
(or +61 3 9787 8077 from outside of Australia) and
If you want to get involved in your own Dymocks Tutoring franchise, we’re looking for people with a passion for education. You don’t need to be a qualified teacher, or educator. We supply all your notes and materials and help you hire qualified tutors, you just need to have a drive to help your local community learn better and a drive to run your own business. For for information: 02 8774 2626 franchising@dymocks.education www.franchising.dymockstutoring.edu.au
business franchise MAGAZINE 69
A-Z franchise directory
ECOMIST AUSTRALIA Established in 1994, Ecomist Australia is a leading provider of premium quality hygiene products and services, specialising in Odour Control and Insect Control. Our core product is an innovative programmable aerosol dispensing system that won an award for the Best New Product from The Aerosol Association of Australia and New Zealand. Our aerosol products are manufactured in New Zealand and we offer a natural insect killer and over 30 fragrance options with French perfume.
HYDRAULINK PTY LTD At Hydraulink, Business is BOOMING! Our Hydraulink Sales Service Technician franchisees are in high demand to provide a mobile hydraulic hose and fittings breakdown and repair service to industries like: • Civil contractors engaged in building, construction, road and rail projects • Waste and demolition contractors • Transport, truck and automotive repairs • Warehousing, material handling and logistics services • Marine, agriculture, farming, and forestry sector • Mining and excavation • Military and defence • Manufacturing and industrial processing. The benefits and advantages of the mobile Hydraulink Sales Service Technician Franchise include: • Low operating costs by avoiding commercial leases and outgoings • Business administration support, invoicing, collections, and quoting systems • Technical sales training development with support from an area manager and supportive
INXPRESS InXpress is one of the world’s largest logistics franchisors. Our innovative proprietary shipping platform allows small to medium businesses to easily book and track their domestic and international shipments online, whist receiving local support from their freight consultant (franchisee). Our global buying power means that our franchisees can offer their customers great rates from a choice of world-class carriers such as DHL, TNT, Startrack and UPS. With 400+ franchises globally, operating in 14 countries, InXpress continues to grow its Australian footprint.
Jim’s Cleaning Group Jim’s Cleaning for home and office cleaning, domestic and commercial cleaning. From windows to blinds, from cars to kitchens, from carpets to driveways, from factory floors to office floors – Jim’s Cleaning does it all. Jim’s Cleaning is Australia’s leading home and commercial cleaning service with services available in every state and our reputation is top class. We cater for both home and business owners and
JIM’S POOL CARE MOBILE POOL SHOPS Join our team and Australia’s largest franchise system to build a business that suits your goals and lifestyle. Owning a Jim’s mobile pool shop means you can earn money from multiple streams. You charge for your time and charge for the lucrative pool items such as chemicals, pool equipment and pool accessories. This means your income is not limited by how many hours you can work and gives you scope to grow the business to a level that suits you.
70 business franchise MAGAZINE
Our ultimate aim is to enhance the environments of our customers through our high quality products and excellent after-sales service. Over the last 23 years we have developed a secure and proven franchising business model. Each Ecomist franchise has its own exclusive territory based on post codes and purchase price is generally 2x the net income of the existing business. If you are interested in finding out more, please contact Gary Vandoros on 1800 243 500, email info@ecomist.com.au or visit www.ecomist.com.au
network of hose and fittings specialists • Branded product to meet customer needs • A designated marketing area, operations manuals, and access to marketing materials to build your business. While a mechanical aptitude or trade skill is beneficial, Hydraulink has found that the most successful franchisees display the following traits. They are: • Self-motivated and driven to provide outstanding customer service • Enjoy fixing things with a can do attitude and can multi task • People with strong work ethics, and a willingness to follow a proven system by learning new skills • Outgoing people who enjoy sales, working with a team, and have great people skills. To be your own boss, and join our team, contact Hydraulink today. We have franchise opportunities for successful candidates all round Australia. For more information visit: www.hydraulink.com.au or www.joinhydraulink.com
A global leader with a proven franchise business model developed over 20 years, InXpress Australia is looking for motivated individuals, with a passion for business and sales, to join our thriving franchise network of freight consultants, with low investment and minimal risk. You’ll benefit from comprehensive training and ongoing coaching, an automated user-friendly system and established carrier partnerships, all fully supported by our experienced operations, coaching and service support teams. Phone: 1300 097 857 Email: sales.au@inxpress.com Website: www.inxpress.com.au
provide 6 specialist cleaning divisions to ensure that your home, car or commercial property is clean from top to bottom, inside and out. Jim’s Cleaning is a national award winning company dedicated to cleaning Australian homes and businesses. We pride ourselves on our enthusiasm to perform and complete the best job possible for you. Phone: 131-546 Email: admin@jimscleaning.net.au Website: www.jimscleaning.com.au
Another great bonus is our FLAT franchise fee. Yes, our fee is a flat franchise fee system so you can work hard and earn as much as you like and pay the same at fee with all training and ongoing support included. If you are ready for a change then you need to put us on your list. We have selected opportunities around Australia so give us a call and come for a ride along. For more information ph: 131546 or visit www.jimspoolcare.com.au
JUST CUTS™ Just Cuts has over 30 years’ experience across Australia and New Zealand. Now the largest hairdresser in the Southern Hemisphere. Embracing business management and training Technology allows owners to remain on the pulse of the business remotely, and hence over 55% of Just Cuts owners are multi salon operators. The dedicated Academy Team provide Operations and Marketing support and the Justice Product range is providing our owners with secondary income stream in each salon.
KUMON EDUCATION In 1954, Toru Kumon, a high school maths teacher in Japan, found that his year two son had done poorly in a mathematics test. Slow, imprecise calculation skill was the reason. This concerned Toru Kumon as a parent, and as a mathematics teacher. He had taught many high school students who struggled with mathematics for the same reason. So, he began to hand write worksheets so his son could practice calculations by himself for half an hour every day. Day after day, he carefully matched the content to his son’s improving ability. Soon, his son progressed beyond school grade level. By the end of primary six he could solve calculus equations. Encouraged by his son’s progress, in 1958, Toru Kumon released his worksheet-based, home-study method. And today, more than 3.72 million students, in over 57 countries, study Kumon worksheets every day. There are more than 42,000 students studying with Kumon in Australia, each progressing according to ability.
LASER CLINICS AUSTRALIA Laser Clinics is the largest retail cosmetic clinic company globally, now with over 165 clinics across Australia, New Zealand, and the United Kingdom. Our successful 50/50 partnership has also won several franchising awards for this growth and innovation. With this unmatched scale comes unmatched experience. No two of our clients are the same. Therefore, the entire Laser Clinics business is built around understanding our clients not just as a group of people, but as unique individuals. This understanding finds its way into all that we do, from staff training, new products, customer service and more. Laser Clinics has a Medical Advisory Board made up of leading Dermatologists and a Medical Director who are at the forefront of innovation, new technology, as well as safety and ethical standards.
A recent study conducted by the Franchise Relationships Institute, franchisee satisfaction with the Just Cuts™ System was rated higher than any other franchise group in the benchmark. Style your work and life your way with Just Cuts. You don’t have to be a hairdresser to own a Just Cuts. Contact: Zenardia Anderberg 0488 600 036 or 1800 334 498 Email: bdm@justcuts.com Website: justcuts.com/franchising LinkedIn: Just Cuts™ Franchising
The most advanced students are extended and the least advanced supported. Each student makes progress at their own pace, not bound by age and school grade. Kumon franchisees have the opportunity to build an exciting and worthwhile business that contributes to their local communities. Kumon is searching for potential franchisees with a strong desire to work with children and high regard for education. Proficiency in both mathematics and English, and an undergraduate degree is required. Business acumen, including strong communication and customer service skills will also help to run a successful business. Become part of our global movement and provide the Kumon Mathematics and English programmes to children within your local community. For more information please contact Yukie Ako at: info-au@kumon.com.au https://www.kumoninstructors.com.au/Franchise
This expertise shapes all that we do in our clinics, with nothing going to our clients that hasn’t been quality controlled first and also influences the highest standard of training for our Franchisee’s, Therapists, Doctors and registered Nurses. We also have a Nurse Council, to ensure that all Nursing Standards, codes and guidelines are adhered to. Across all products categories we only use the highest quality supplier’s and the most advanced machines, with a dedicated team looking at new technology and product development to deliver the best results for our clients. All our clinics use medical grade Candela lasers and were currently introducing CoolSculpting across the network, the worldwide leader in fat reduction . www.laserclinics.com.au/franchise-opportunities
business franchise australia and new zealand
For more information call 03 9787 8077
A-Z Listings are a great way to promote your business,
speak to one of our Sales Executives or go to
giving you a presence within our publication and also
www.businessfranchiseaustralia.com.au or
the Business Franchise website.
www.businessfranchisenz.co.nz
NeNe CHICKEN AUSTRALIA NeNe Chicken is a popular authentic Korean Fried Chicken brand that originated in South Korea and now has 23 stores across Australia. The brand is all about creating and experiencing excitement through its’ crispy and fresh Korean fried chicken. NeNe means Yes! Yes! in Korean, represents your reaction to the crunchy on the outside, juicy on the inside fried chicken. What makes NeNe Chicken stand out is the way the chicken is prepared through its marination process,
(or +61 3 9787 8077 from outside of Australia) and
its unique batter mix and its authentic Korean flavours that come from NeNe Chicken Korea. NeNe Chicken is known for its wide range of unique Korean fried chicken flavours such as Freaking Hot, Snowing Cheese, Bulgogi and Snowing Chilli flavour, just to name a few. As NeNe Chicken continues to expand Australia, new potential sites are constantly becoming available. So what are you waiting for? Join our NeNe Chicken Family today! For more information visit: www.nenechicken.com.au
business franchise MAGAZINE 71
A-Z franchise directory
PACK & SEND PACK & SEND is equipped with the technology, systems and resources to handle the movement of parcels, freight and packages for clients located anywhere worldwide. We service the Freight, Logistics and eCommerce Fulfilment Markets.
PAPPARICH The PappaRich story began with a simple idea: to create a modern version of the traditional coffee shops in Malaysia. We strive to provide our customers a taste of Malaysian culture and cuisine, whether through a plate of Nasi Lemak or a crunchy, buttery Roti Canai, all with a cup of Teh Tarik. Our delicately crafted dishes never fail to deliver bursts of flavour and colour because we use only an authentic mix of herbs, spices and fresh produce, cooked according to traditional recipes. From the fiery sambal of the Nasi Lemak to the silky smooth Curry Laksa, from the
RYCO 24•7 If you are looking for a business opportunity that offers incredible job satisfaction and the potential for high rewards, a RYCO 24•7 Franchise business is the right fit for you. RYCO 24•7 franchisees can start with one van, with the ability to expand to offer multiple service vans.
Senior Helpers Home care is in a growth phase at the moment and has a strong future. The Senior Helpers network is growing nationally, offering families and business partners a great future. Our franchise owners manage a team of support staff who provide in-home support to older adults and adults with disabilities. As a franchise owner, you get the best of both worlds – employing great people to provide
SNAP-ON TOOLS Snap-on Tools Australia & New Zealand leads the way in innovation to providing technicians, engineers and other professional tool users the gold standard in tools, tool storage, equipment, diagnostics, repairs information and management systems. Snap-on Tools continues to grow and perform with a network of over 180 franchisees across Australia and New Zealand.
72 business franchise MAGAZINE
With our ‘No Limits’ business model we can send & receive anything, anywhere. We save customers Time, Trouble & Money. Phone: 0447 711 353 Email: luke.martin@packsend.com.au Website: www.packsend.com.au
savoury Satay to the unforgettable Char Koay Teow, our food reflects the balance and harmony of the different cultures in Malaysia that have combined to give us the distinctive, unique taste of Malaysian cuisine. With over 30 stores in Australia with the intention to grow further, PappaRich aims to deliver quality Malaysian food to all our customers, and to be a brand that is genuinely Malaysian. For franchise enquiries contact Mitesh Krishna at: 03 9645 4667 business@papparich.net.au https://www.papparich.net.au
As a RYCO 24•7 Franchise Operator, you can also grow your business into a full RYCO Service Centre which offers over-the-counter service as an added level of support for your fleet of vans. For more information contact: 1300 111 247 sales@RYCO247.com Website: www.RYCO247.com
services to those who really appreciate their work AND you get to build an investment in your own business and become your own boss. Senior Helpers have unique international programs that will put you ahead of the competition – dementia services, Parkinson’s Disease support and our newest program, Successful Ageing. For more information contact: Dr Leonie Williams Phone: 03 6333 4575 Email: lwilliams@seniorhelpers.com.au Website: www.seniorhelpers.com.au
We are a complete retail mobile showroom that brings high quality tools and equipment to customers at their place of work. Our highly targeted marketing techniques promotes our Snap-on Tools brand so it reaches your customers. Each month, we develop specials to give customers a reason to buy immediately. With extensive training and ongoing support, Join the world’s largest tool franchise and drive your own success www.snapontools.com.au
SNAP PRINT & DESIGN Passion is the backbone to any successful business. At SNAP, our passions are print and building businesses. As part of our network, you’ll be supported by a team with the expertise and passion to see your business reach its full potential. Boasting a 120 year history in the print industry and with 40 years in franchising, SNAP is 100% Australian owned and operated. We have over 140 Snap Centres locally and we’re internationally franchised in Ireland and New Zealand. SNAP is one of the most recognised
speed queen
brands in Australia with a reputation for fast, personalised service and high quality print & design solutions. SNAP caters to all business print needs, from marketing materials and business stationary through to signage. If you want to learn more about becoming part of our Multi Award Winning Australian Franchise network, we’d love to hear from you! Phone: 1300 810 233 Email: franchiseenquiries@snap.com.au Website: snap.com.au
Owners of Speed Queen laundromats enjoy true passive income. They earn while they travel, go fishing, spend time with family…
All you need to do is to find a great location (we’ll even tell you exactly what to look for) and then we will help you do the rest. Laundromat owners come from all walks of life… real estate agents, CFO’s, bakery or dairy owners.
We provide a total turn-key service, from scoping to design, project management and build.
Your required investment depends on the size of your laundry – but around $75k is the starting point.
Our equipment is the world standard for quality – it is tough as. Our cashless payment solution, auto timed doors, video security systems and remote machine control means you never have to visit your site.
We’ve helped hundreds of people achieve their dream lifestyle – earning a passive income. Get in touch to find out how we can make that happen for you.
Everything can be managed remotely. Our laundromats deliver an excellent return on investment (ROI). You simply won’t find another opportunity this good.
For more information contact: Mark Easton Phone: 1 800 30 40 30 Email: sales@andrewbarton.com.au Website: www.sqcommercial.com.au/franchise
Stagecoach Performing Arts
enriches more than 50,000 students worldwide, every
At Stagecoach Performing Arts we are all about performance – on stage, in life and in business.
As a Stagecoach franchisee, you are responsible for
week.
We are here to inspire children and provide them with the confidence to be themselves.
driving and growing your business and managing a team
The demand for extra-curricular performing arts opportunities for children continues to increase, as opportunities in mainstream education fall below parents’ expectations. Stagecoach Franchisees are uniquely placed to capitalise on this.
classes yourself, but our model actively encourages you
Become part of an established international franchise brand with a cutting edge educational framework that
SUBWAY SYSTEMS AUSTRALIA PTY LTD Subway® offers a fresh alternative to traditional fast food. Guests can choose from 37 million combinations of premium-quality meats, cheeses, fresh vegetables, and cookies & bread baked daily.
THERMAWOOD Thermawood Retro-Fit Double Glazing System is designed to retro-fit double glazing into existing wooden windows. Proven systems and processes with the Thermawood Patented drainage system. Retro-Fitting fitting double glazing into existing wooden windows allows the home owner to retain the character of their windows, be more energy efficient, reduce energy costs and reduce noise. Along with installing double glazing Thermawood installers also fit draft/sound seals to all types of windows including double hung windows, casement windows and doors.
of talented teachers. You will not be required to teach any to put your own stamp on the creative process. From marketing to recruiting and retaining teachers, Stagecoach will provide you with the guidance and support you need, when you need it. https://stagecoachfranchise.com/
With more than 1,350 locations across the country, Subway® is Australia’s largest restaurant chain*, serves nutritious and delicious subs, salads and wraps along with its iconic cookie range. For franchise inquiries, please contact Michelle Milne at 1800 630 355 or australia_development@subway.com. *based on number of restaurants.
Become part of the success story with: • Full Training and ongoing support • Strong industry Growth • Full Advertising & Marketing • Patented product new to the Australian Building industry. We are looking for passionate self-motivated people to join the Thermawood team. Please contact Thermawood Retro-Fit Double Glazing for more information. Info@thermawood.com.au www.thermawood.com.au 0455 555 330
business franchise MAGAZINE 73
GLOBAL
EXPANSION
G L O B A L E X PA N S I O N
Our GLOBAL CONNECTIONS are trusted operators in their markets and will enable a smooth entry into NEW TERRITORIES.
We can help to put your franchise
system in an operational position to attract successful franchisees.
We are members of the IFA and other respected organisations. The transition process can be
daunting, but we know the trusted
business and legal players who can take you through the first minefield. Constant changes within the codes of conduct can create a massive challenge to franchise systems
wanting to move outside of their established markets.
With direct experience of the North American, UK and Australian/ New Zealand Franchise markets we have been in the business
of selling franchise systems direct to franchisees for over 35 years.
74 franchise MAGAZINE 74 business Business Franchise Australia
and New Zealand
For an initial discussion, please contact
globalpublishers@icloud.com
Scan QR Code For Further Information
BE A BOSS! OWN A NENE STORE Want to be part of a business with an easy operating model that doesn’t require any prior experience?
BUILD YOUR FUTURE WITH NENE CHICKEN!
WHY NENE CHICKEN? 26 STORES NATIONALLY IN AUSTRALIA AND GROWING PROVEN BUSINESS MODEL STORE LOCATIONS READY FOR YOU TO VIEW COMPREHENSIVE TRAINING FOR YOU AND YOUR STAFF OUR LEADERSHIP TEAM WILL HELP GUIDE AND ASSIST YOU ALONG THE WAY PROVIDING ONGOING SUPPORT FOR YOUR GRAND OPENING AND NATIONAL PROMOTIONS
SERVING AUTHENTIC KOREAN FRIED CHICKEN 03 8526 4488 | FRANCHISE@NENECHICKEN.COM.AU
SPEED QUEEN LAUNDROMAT OWNER HARD AT WORK The hardest part of owning a Speed Queen self-service laundromat is deciding how you will spend your “work” day. If you are looking for a truly passive income with an excellent UHWXUQ RQ LQYHVWPHQW JHW LQ WRXFK WR ÀQG RXW PRUH DERXW 6SHHG 4XHHQ ODXQGURPDWV
sqcommercial.com.au/franchise