WO M EN I N FR A NCH I S I N G fe at u r e
FEATURE ACTICLE: Chris Conner | Founder | Franchise Marketing Systems
Women Owned Franchise Systems
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit www.fmsfranchise.com for more information
The undeniable growth and expansion in women owned businesses around the United States and the world is underway and some of the statistics both in franchising and in small business ownership. This rising tide for female business ownership is both a very good thing for our overall economy as this demographic has historically been a much lower percentage of the business market which means growth and opportunity for women and also growth for the entire economy with new ideas, new perspective and new business initiatives from female owned firms. First, let’s get an idea of the scope of overall growth in women owned businesses, the numbers are exciting and staggering in some cases. According to Fundera, 12.3 Million U.S. businesses are owned by women entrepreneurs and generate in excess of $1.8 Trillion in revenues. During 2020, the women started 1,821 new businesses EVERY DAY! What’s even more fantastic is that of the new businesses started, 64% of them were owned by women of color in 2020. In the ten years between 1997 and 32 Franchising MAGAZINE USA
