Franchising Magazine USA Multi Unit Feature

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m u lt i - u n i t FR A NCH I S I N G fe at u r e

Del Taco’s Futuristic Fresh Flex Prototype Helps Fuel Chain’s Explosive Growth Del Taco, the nation’s second largest Mexican quick service restaurant by number of units, opened the first of its highly anticipated Fresh Flex prototype in Orlando, Florida early this year. Part of the brand’s “Menu of Venues” strategy, which allows for greater flexibility and scalabilty for franchisees, the new sleek design maximizes consumer convenience, improves operational efficiency and delivers an elevated brand and guest experience. The new design is completely tech enabled and includes options such as mobile app and third-party pick-up lockers, double drive-thru lanes with dedicated lanes for mobile orders and delivery providers, and designated parking lot areas for those who want to park and eat on the go. Fresh Flex locations are a leap forward in building design, as the new aesthetic is synonymous with fresh, elevated food and experience, glowing

brightly with Del Taco’s signature green palette and sun logo against contrasting grey and white walls. The prototype has helped fuel a record year of franchise growth with nine new multi-unit franchise deals signed in 2021 for 68 new restaurants across 10 states. The agreements will add anticipated restaurants across the country in states such as Florida, Georgia, North Carolina and Virginia, while also infilling western

geography in California and Nevada. Del Taco’s unique QSR+ positioning within the Mexican quick-service segment, and non-traditional growth capability, presents strong growth potential for experienced multi-unit operators and private equity firms looking to diversify portfolios. For information on franchise opportunites with Del Taco, visit www.deltacofranchise.com

Wicked Lick Sets Sights on Miami for Expansion Wicked Lick, an all-natural liquid nitrogen crafted ice cream company revolutionizing how we interact with ice cream, is looking to break into the South Florida market by announcing expansion plans for Miami. Driven by their passion to provide an enticing experience unlike any other ice cream shop, the brand is specifically eyeing Miami for development, searching for operators who are looking to bring an exciting concept to their area. Miami’s growth in recent years positions the city as the perfect location to incorporate the emerging brand. Reports note that Florida’s population grew by 2.7 million — or 14.6% — between 2010 and 2020, with Miami amongst the fastest growing cities both in the state and the country. Wicked Lick presents the opportunity for Miami’s entrepreneurs who are looking to not only fulfill their dreams of owning a business, but who are looking to leave their mark. Wicked Lick is actively seeking single and multi-unit franchise partners throughout South Florida, with the goal of awarding ten licenses by the end of 2022. The ideal candidate will have previous business management experience and is passionate about creating a business that they can be hands on with. Including the franchise 28 Franchising MAGAZINE USA

fee, the initial investment for a Wicked Lick location ranges from $211,500 - $341,200. For more information about Wicked Lick’s franchise opportunity, please visit https://WickedLick.com/franchise/.


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