VOL 16 ISSUE 04 may/june 2022
cover story
FLIPOUT Never Stop Creating Fun
Fr
Franchising business
focused on kids products and services to benefit our children
business franchise MAGAZINE 33
FOLLOW YOUR DREAM, OWN A KIDS SPORTS COACHING BUSINESS! Create a rewarding career and have fun along the way, where no day is the same. Get active, outdoors and help Aussie kids stay active, healthy and happy! GeckoSports are Australia’s multi-sports and fun fitness experts for primary school aged kids (5-12).
N JOI N! U F THE 34 business franchise MAGAZINE
Through our scientifically designed, Government funded and curriculum aligned programs you can run:
With a low investment, overheads & risk, a GeckoSports franchise business will be the change you have been looking for!
• School clinics • After-school classes • Holiday programs • Parties • Community events and more! For more info email: franchise@geckosports.com.au or call: 1300 432 565
contents
children’s products & SERVICES 36
Cover Story 36 Flip Out Never Stop Creating Fun
In Every Issue 38 Franchising Featured Article Children’s Products & Services Franchising Education, Sport and Health
Expert Advice 40 Brian Keen: Franchising Business Focused on Kids
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42 Doug Downer: Products and Services to Benefit Children
Snapshot 44 Centrestage Dancewear Time to Put on your Dancing Shoes
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franchising feature
cover story: FLIP OUT
FLIP OUT Never Stop Creating Fun
Flip Out began their franchising journey in 2014 in Penrith NSW. They currently have 17 operating franchises with a further 5 to open throughout 2022. So to say the least, Flip Out are hitting all the right goals and the right market for Children’s Product and Services. But wait, its not just for Kids… it is for Families alike as a fun Active Indoor Entertainment Zone for 2-16 or for the Kidults of the house for ages 16 to 22 yrs and beyond. Flip Out is an indoor recreation service. Flip Out provides a fun and safe space to play and even achieve your fitness goals for everyone who walks through our doors. Our franchise fits a diverse range of skills, 36 business franchise MAGAZINE
people and cultures. From IT, trades, parents to grandparents. We are seeking franchise partners who are disciplined, can follow a process and enjoy being around a fun energetic outfit. If you or someone you know is looking for an indoor activity, (doesn’t matter if its rain, hail or shine), where adults and children alike leave with endless smiles and happiness in their souls, this is the place to be. We currently have Franchises across Queensland, New South Wales, Victoria, SA and WA. We also have a number of upcoming locations which include Melbourne, Brisbane, North Perth, South Australia, Darwin and Tasmania. Plus more to come as we are on the look out for our next 5 new destinations.
Traditionally indoor recreation has always been aimed at toddlers and mum’s who need a ‘coffee break’. Not only do we offer this service, what makes us different is we cater from 2-16 and the kidults 16-22 year olds. We are available 7 days a week and we cater for individual play, kids parties or private hire. We offer everything from warrior courses, climbing walls, dodge ball arenas, clip and climb, slam dunk basketball, parkour arenas, battle beams, slides and soft play. Flip Out HQ provides end to end support for all franchisees from site selection, design, install, opening and ongoing support, bespoke software and we ensure every centre is easy to operate and franchisee partners have automated performance data at their fingertips each morning via text message.
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Our three main goals are to ensure franchise partners deliver a fantastic customer experience, make the business easier to operate and continue to improve profitability.
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Safety First - Flip Out franchises are heavily invested in our learning management system (LMS) which is mandatory for each staff member to complete successfully before commencing on any work station. We have plans for a new systems concepts in 2022. Our first concept opened at Flipping Golf within Marsden Park at the end of April 2022. We are also aiming to launch our lighter model in Perth later this year. The lighter models require a smaller footprint and less capital expenditure. Flip Out Pumped Up is our new direction which is under development and will be launched later this year and will cater for mobile services that will have no property lease required. Pumped Up will provide mobile inflatable services with Flip Out Party in a Box (full of flippin cool party merchandise).
Where do you see the franchise in the next five years? Our network continues to strengthen and mature. Our plan is to broaden opportunities for current and new franchisees across Australia. Our advice for those looking to be involved in potential franchising is to seek external validation to ensure your prospective franchise is profitable. Understand what support can be provided and how the site selection will work. Most importantly discuss with your franchisor on how they can assist with entry, exit and capital gain. Every franchise partner enters our network with skill sets. Some stronger than others. At Flip Out we want to understand franchise partners comfort skills and further develop
those skills that are more challenging through process driven practices and utilising technology. Our three main goals are to ensure franchise partners deliver a fantastic customer experience, make the business easier to operate and continue to improve profitability. So in summary, now is the time to flippin jump on board this new Australian concept that will take children’s entertainment to the next level. This is something that is not weather dependent, school holiday reliant or fitness graded. It is a great opportunity for people of all ages to get involved, have fun, increase their fitness level and enjoy what their community has to offer. Contact us today for more information. https://flipout.com.au/ business franchise MAGAZINE 37
franchising feature
FEATURE ARTICLE
children’s products & services Franchising education, sport and health Children’s Products and Services Franchising in 2022 - what you need to know about this great business choice for budding franchisees. Families are forever thinking of new ways to make memories, engage with their kids and offer them support through education, sport and health. Not only are children’s services franchises a great business opportunity they also offer an extremely rewarding career choice. From tutoring, to fitness and health the range of choices when it comes to Children’s Products and Services Franchising offers many opportunities for you to start your path into entrepreneurship.
Proven Brands Kids franchises often have a clear brand identity. Parents know and recognise the brand names they trust and will return time and time again. Franchising offers you a piece of that instant recognition so you don’t need to worry about marketing, branding and building a reputation as a children’s services provider. Be sure to do your own research before you decide on the brand you would like to work with. Whichever franchise you choose make sure to do your due diligence and make sure you share the same vision and values and you truly believe in the services offered, this will help you in your success.
Kumon Kumon is the largest after-school learning programme and one of the most established franchise businesses in the world. There are currently more than 4.2 million students studying Kumon across 49 countries and regions and almost 50,000 students enrolled across 330 Kumon Centres in Australia and New Zealand. Kumon’s unique method of learning helps children of all ages and abilities develop fundamental reading comprehension and 38 business franchise MAGAZINE
calculation skills. The Kumon programmes enable students to study at a level where they build confidence from day one, developing discipline, time management skills and essential study habits. Over time, students are able to study advanced material confidently and independently, for success in school and everyday life.
Dymocks Tutoring Another respected franchise has progressed from books to education. Operating two outlets since 2018 and a large online business as well. Dymocks are expanding and they also would be a great way to get on and start the learning wave. If you have a passion for education and have a teaching degree and would like to go out on your own and start your own franchise, then Dymocks could be the best way in utilising your skills. A recent study, which was released by the Australian Institute of Health and Welfare stated that only 17 percent of children aged 2-5 met both the physical activity and sedentary screen-based behaviour guidelines on all seven days. Children’s fitness and activity franchises have been working to ensure children are getting enough activity and exercise. Children’s franchises are an excellent option for creative minded people, as many of the options available incorporate art and encourage the franchisee to embrace their inner creative.
Jump! Swim School
activities offered in Australia, our beaches, our nipper programs, Surf Life Saving to name a few.
NinjaParc As Australia’s largest indoor obstacle course provider, Ninja Parc attracts hundreds of thousands of individuals and families. There really is no better time to invest in a NinjaParc franchise, to invest in our younger generation to stay fit and healthy. NinjaParc also offers the opportunity for programs for schools together with programs for kids and parents so they can grow and learn together providing multiple avenues for income, birthday parties, school programs, kid health programs, activities as a family. According to facts from Ibis World Report 2019 the total revenue for NinjaParc Annually is 2.9 billion, new business plus 7.6% and general participation is plus 7.4%. Their franchises are offered around Australia and they have a team to help you get started.
JUMP! Swim Schools has nearly 19,500 little swimmers enjoying lessons in an innovative learning environment purpose-built for young children.
But what if your looking for kid friendly places for the young at heart and also their parents?
What better way to contribute to our society to help others then to offer a fundamental necessity to all, swimming lessons.
MyFirstGym
In this beautiful country Australia we like to call home, there is a significant importance for our kids and adults to learn to swim so they can participate in all the fabulous
MyFirstGym is the perfect opportunity for those looking to escape the corporate rat rate or those with young families. Be as involved as you would like. Through MyFirstGym, you now have an opportunity to be part of something more than a commercially
for early learning, preschool and occasional care. MindChamps has really thought of every avenue in learning and care for children giving patents ease of mind that every aspect of a child’s start to this world in education is covered.
GeckoSports
successful business franchise. You have the chance to drive the change that the world needs by moulding the minds and bodies of our future leaders. Enjoy the benefits of an extensive support and can take pride in the fact that through cutting edge insights, your business will change the way children learn, move and interact. With a growing network across two states, MyFirstGym is a proven concept with strong roadmap to success. Passionate about growing a successful business and improving the lives of children through health and fitness? Enquire now to learn more about becoming a MyFirstGym Franchisee
Centre Stage Dance Wear Centre Stage Dance Wear is Australia’s leading dance wear provider. Within this great franchise you will have access to create one of their pop up shops which are established all across Australia. With low cost start-up and part-time hours to suit, you can grow your business and become a part of the CSD Family. With a start-up guaranteed income of $70,000 per annum the only way is forward.
Families are forever “ thinking of new ways to make memories, engage with their kids and offer them support through education, sport and health.
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Flip Out Flip Out is an action packed indoor fun franchise for kids, also known as Australia’s favourite place for active indoor fun. This franchise already boasts 16 locations across Australia. The reason for this is because of what Flip Out has to offer and that list is impressive. Flip Out has been designed to cater for all ages from playgroup sessions for bubs, Mini Ninjas from 2 to 6 year olds, Ninjas classes for school aged kids, school groups which include excursions, sports classes and end of term parties, all the way down to fundraising for sports clubs schools, community groups and wait for it the favourite for all, your child’s birthday party. Flip out is a model for success and they continually invest in research and development to deliver the cutting edge in innovation.
MindChamps MindChamps is another fantastic franchise on offer providing our young people the opportunities to succeed. MindChamps was founded 20 years ago on the belief that if we understand how we learn, we can unleash the potential in every child. MindChamps is based on the 3-Mind approach to education which is outlined in the book “The 3-Mind Revolution” written by the founder David Chiem and Brian Caswell. When it comes to teaching our young MindChamps are a revolutionary act. Their emphasis is on how to learn rather than what, and in this modern era that is why MindChamps is already a success. Offering 22 locations in NSW and more abroad, MindChamps caters
GeckoSports is a family-friendly business offering multi-sports and fun fitness programs in our communities and schools. GeckosSports has been in operation for over 14 years and began franchising in 2016. They currently have 12 franchise partners operating across 19 locations in Qld, NSW, Vic and TAS. Why do we need GeckSports in our community, well its simple, screens have become the dominant factor in our children’s lives and we need to change that up for their health and to build connections within their families and at school. GeckoSports offer a range of activities to entice every young mind from mini olympics, basketball, boxing, athletics, cricket and soccer which are all run by industry professionals.
Stagecoach Performing Arts If your interests include stage performance and giving our children the tools to develop creative courage for life then this is where that is. Children will learn to perform through dance, song and acting. These skills will lead them through their future, installing confidence which in turn will give children the beginning to their life’s journey to greatness. Stagecoach Performing Arts is an internationally recognised brand with over 30 years of experience in franchising, which means, they can guide you and advise you every step of the way. The team at Business Franchise Australia are excited to watch the journey unfold for Children Products and Services along with feeling grateful we have had the opportunity to show you some of these great children’s franchises. Check out our Franchise Directory www.businessfranchiseaustralia.com.au/ franchise-directory/ business franchise MAGAZINE 39
franchising feature
EXPERT ADVICE: Brian Keen | Founder | Franchise Simply
Franchising business
focused on kids subjects. Sports organisations covering everything from gymnastics and swimming to footy, karate and athletics. Music lessons of every kind. Drama and theatre. Party franchises. Toys, clothes, equipment for hire and sale – both educational and not so educational. Photography for kids and there’s even a franchise offering 3D and 4D Prenatal Imaging. The list goes on. Mostly the product being delivered is being delivered to kids. And so, there is no doubt someone in the organisation needs to get on with kids – in most cases they must be happy. Mostly also, the product being delivered is specialised and there is no doubt someone in the organisation needs to be trained, probably qualified in some way, and know what they’re talking about. But most of all, usually the person buying the product and assessing the outcome is an adult - a parent or grandparent.
Which takes me to the question of who will make the best franchisee? On the surface there’s not much difference. A business focused on kids is run much like any other after all. But there are two things that differentiate… The question on who’s the client? And the associated question on who should be the franchisee? Both revolve around the central tenant we preach here at Franchise Simply – franchising is all about people and you need to structure and manage your franchise group around your people – both customers and franchise partners.
So, who is your client? I researched franchised businesses focused on kids and the options are many and varied. Childcare outfits. Tutoring businesses covering pre-schoolers being given an enhanced environment within which to learn all the way to Year 12’s advanced STEM 40 business franchise MAGAZINE
If you are just thinking of product and service delivery, then there’s no question. Someone with the skills and personality to make the kids happy. Most people attracted to working with kids and who are good at the job tend towards a supportive personality. They have lots of empathy and are good at building relationships with the kids. They are drawn to working with kids because they love what they do and the outcome they can achieve through their work. Here’s the rub though. A person buying into a franchise group as a franchise partner is buying a business. So, they need to make the sale to adults (parents and grandparents) not looking so much for fun, empathy and understanding. They want to buy a great product. We find a rapidly growing number of franchisors in this digital time bringing in the leads for everyone in the group. Most then send the lead to the appropriate franchisee and it is the franchisee’s task to convert the
sale. Over time it is also the franchisee’s job to build a reputation and a network in their local area. They must be out and about showing off the brand and getting to know other kids’ organisations along with their primary contacts – teachers, other kids’ business owners. As franchise owners, they also must be good at business. Making sure the money is working, getting the sales, managing staff, keeping an eye on how everything is going. The rub is that most supportive personalities are great at delivering the product in an environment such as kids’ franchises are terrible at looking after business – they just don’t like the hard bits and avoid them. Networking meetings, cold calling for sales, doing the bookkeeping are all too difficult. This problem exists with any group where the person delivering the product generally needs to be a supportive personality – nursing, teaching, massage therapists, social media… Even Jim in the early days found this with his lawn mowing franchises. He wanted his franchisees to be pushing the mowers, bringing in the money and not distracted with business responsibilities. So, he took every call, made every booking, took all the money, and allocated it as required, did all the invoices, and generally made sure business worked all round.
So, what are the options? It’s tricky. Especially in the early days when a franchise group is just getting going. Most would be franchisors who have come to us insisting they need to have their franchise
Brian Keen has been involved in the franchise industry for more than 30 years and, today, is the Founder of Franchise Simply. His on-theground business experience as a multi-unit franchisee, franchisor and consultant helping many of the big names create their own franchise systems and growth over the years has been fed into Franchise Simply, helping today’s SMEs grow their business by franchising. www.franchisesimply.com.au
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partners be a nurse or massage therapist and have had to completely rethink their business model in the first year or two. And it is agonising. It often involves buying back the first lot of franchises simply because they are not performing and it’s evident that they never will.
Option 1 – the franchisor takes on the tasks the franchisee can’t do This is the Jim option. The franchisor picks up most of the business operations for the franchisee. And I have to say, in the early days when you are just building the group this can be very effective. Initial training through
induction and commencement focuses on the technical and customer service bits, making sure delivery is done well. Experience tells us, however, that many of your franchisees will want to progress from that point. Many people attracted to buying a franchise do not have business skills and are looking to get this experience in a safe environment which is why they are attracted to this business model. They will be looking for business training and it is in your best interests to give it to them, or they will tend to go elsewhere. As they build their business skills with your help, these franchisees will become very valuable business partners, many growing
You will be looking for people who can manage business, sales, build networks, manage other franchisees, staff, tricky adult customers, the money – be a leader for their region.
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to become multi-unit franchise owners, managing their own suite of managers and staff delivering your product your way.
Option 2 – set up master franchises with the skills to run the business for a region As the group grows, this is probably the option you will be looking for. In the early days though, it is expensive to set up – will there be enough money in the group to keep a third layer supported financially. If you do take this route though, your master franchise partners will have completely different personalities and skill sets. You will be looking for people who can manage business, sales, build networks, manage other franchisees, staff, tricky adult customers, the money – be a leader for their region. With this layer in place, your franchise partners at the delivery level can do just that – focus on delivering your great product or service to the happy kids in your franchise family. Before you take this step though, just make sure you understand how much money it is going to take to successfully put this layer in place. And, right up front, make provision for this next level in your strategic planning. v business franchise MAGAZINE 41
franchising feature
EXPERT ADVICE: Doug Downer | Franchise Ready
Products and Services to benefit our Children Imagine having 380,000 more customers coming into your marketplace every year, with an existing marketplace made up of over 5 million existing customers. In Australia over 300,000 babies are born each year whilst New Zealand welcomes over 60,000 new babies each year, add to this the migration of children into these two countries of over 20,000 and this is an ever-growing market, Australia and New Zealand are enormous markets in terms of the children’s sector. It’s often said that any business that services the children’s products and services sector is a good one to be associated with. Some corporates come under criticism for marketing their products and services to this sector and some will blame parents for the choices they make when it comes to their children. Thankfully the franchise sector has taken a responsible approach to creating business opportunities within this sector and in so doing has supported parents and their decision making and provided invaluable products and services to benefit children. Within our business at Franchise Ready we are fortunate to work across all industry sectors and are proud to have launched and supported over 85 brands to grow through franchising but those that give us the greatest sense of pride and satisfaction are those that make a difference in the lives of children. “The question is not whether we can afford to invest in every child; it is whether we can afford not to.” Marian Wright Edelman Providing excellent quality products and services to children just makes sense, after all what parent doesn’t want the best for their children? When we look at this sector and specifically the clients that we work with that have an offering in this sector, we are fortunate to have clients and brands that service children and their families from birth through to adolescence.
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Doug Downer an experienced Business Developer and Coach with an impressive 30+ year senior management history in developing and leading businesses within the Franchising sector. He has been recognised in the Top 30 Franchise Executives in Australia in 2019, 2020, 2021 and 2022 and in the Top 100 Global Influencers in Franchising in 2022. Doug owns five franchises as a franchisee and has been responsible for the establishment of three start-up franchise systems including all aspects from strategy through to market entry. Doug has operated at CEO and Director level in eight franchise systems. He also started, owns, and operates five successful SME Businesses of his own, so he is well versed in all aspects of franchising.
The clients that we work with follow the adage of Benjamin Franklin’s quote “Tell me and I forget, teach me and I remember, Involve me and I learn”. That is the key to engaging children and helping them to love the activities that they undertake, do this and you should have a sound business.
It starts at the beginning The most important years in a child’s development are from birth to age five. Children’s experiences and relationships that are formed during these years determine how their brain develops. In fact, by the time children reach age five, 90% of a child’s brain is already developed. Preschool is the perfect place for your child to build the connections needed for healthy development and a successful future. For many families having your children attend childcare or early learning centres provides the perfect environment for developmental growth but many of these centres have very little substance to their curriculum or pedagogy as it is known within the early childhood sector. As parents we have an expectation that these carers will do just that, provide high quality care to our children, this should be a given. There is one organisation in the market that does so much more than this, MindChamps Early Learning and Preschool. MindChamps started as a research centre right here in Sydney in 1998 before taking their findings to Singapore – one of the
The formative years or the “ early stages of childhood are between 0-8 Years of a child’s life where they learn more quickly than at any other time in life.
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most demanding educational systems in the world – to measure their unique teaching and learning approach against the traditional models. MindChamps holds the number one position in the Premium pre-school market in Singapore and in 2017 they returned to Australia to benefit Australian children with their break-through philosophy and pedagogy by incorporating the ‘3-Mind Movement’ and use of the four domains of education, neuroscience, psychology and theatre into its curriculum. The MindChamps point of difference is their dedication to helping each and every child realise and unlock their true potential by teaching them learning foundations and the love of learning. An early education business is financially rewarding with significant government subsidies that makes childcare more affordable for all families which assists with optimising occupancy and ultimately profitability. All business owners want the opportunity to build equity in an asset that can be sold at some point in the future, the beauty of the Childcare sector is that the business value multiples of earnings is higher than every other franchise opportunity in the market, so
not only does a business owner do ‘Good’ but they have a very ‘Good’ business. The industry is heavily regulated which it needs to be, after all they are looking after our children, our most prized possessions, so not everyone can enter this sector but for those that do, it is very rewarding.
The formative years The formative years or the early stages of childhood are between 0-8 Years of a child’s life where they learn more quickly than at any other time in life. These are the years in which a child experiences rapid cognitive (intellectual), social, emotional, and physical development. It is estimated that the average Australian and New Zealand child will spend between 15-20 hours per week on some form of screen device whether that be television or other technology. This can be a frustration for parents, so any business that can tear children away from these devices to engage in activities that will stimulate their children socially, emotionally, physically and intellectually has a strong chance of receiving a parent’s blessing, but in order to convert this into a successful business it needs to engage the child and make them want to continue with that brand, product or service, ultimately it has to be enjoyable. Five of our clients have successfully achieved this, they have made their products and services fun whilst improving children’s social, emotional, physical and intellectual needs. The services that they offer compliment the foundations that MindChamps lays in those first 5 years.
Ninja Kids Ninja Kids is the home of Australia’s most loved “Ninja Warrior” style gym for kids, its mission is to get children out of the house and into physical activity. A physically active child is a healthy child. Physical activity strengthens a child’s muscles and bones, prevents excessive weight gain, and reduces the risk of diabetes, cancer, and other conditions. Physical activity is also beneficial to the mental health of a child and experts say physical activity allows children to have a better outlook on life by building confidence, managing anxiety and depression, and increasing self-esteem and cognitive skills. Some children try team sports but may not be cut out for it, Ninja Kids is designed for every child no matter their skill level, every child has the chance to participate and better their previous best, whilst they may be working
We want them to have all the positive attributes we enjoyed “ in our childhood and to protect them from the things we didn’t enjoy, we want to give them the best chance at life and if we can do that in a way that they enjoy, everyone wins.
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individually, they are working within a group, so the benefits socially are enormous. Ninja Kids offers regular program, school holiday camps and birthday parties and is consistently in demand, it’s a solid business opportunity with benefits for the children that attend and provides some respite for their parents all the time knowing that their children are in good hands, having fun and learning key skills that will benefit them in all aspects of their life.
Stormer Music Did you ever notice that the kids that did music in school also happened to be the smartest kids in school? There are significant benefits to music and the impact that it has on children and their development. Studies in neuroscience show that music can enhance brain function in children. Musical activities (such as playing an instrument, singing or just listening to music) stimulate the brain, and this brain workout leads to improved brain structure with the formation of new neural connections. Music can help with the Memory, Attention and Concentration, Increased Coordination, Achievement and Discipline, all great benefits but what’s even better is there’s now an opportunity for musicians and those with a love of music to make a business out of it, Stormer Music is a family business with generations of Muso’s coming together to bring music to the world in a business format franchise and with 9 locations up and running, they’re making beautiful music together.
Skill Samurai We already established that children are spending way too much time on screen devices and a lot of time on gaming and computers. Skill Samurai is helping kids channel their obsession with technology into something that helps them expand their knowledge instead of simply distracting them or entertaining them. Skill Samurai provides after school and school holiday programs for children and teaches them coding and essential computer skills that will benefit them well into the future, with future programs being launched to target the development of IT related work
and preparing students for a career within the IT sector. Skill Samurai turning a fixation with technology into a practical, educational and fun outlet with real tangible educational benefits for children whilst having fun.
Success Tutoring There are so many tutoring services available for primary and high school students, the difference with Success Tutoring lies in their mission of motivating, uplifting and inspiring students to enjoy learning. The educational model is research-backed, ‘inspired learning’ teaching method. This method suggests that inspired students are more attentive and engaged in their lessons, which correlates with an improvement in their academic performance and grades – That’s the Success difference. As the only tutoring company that uses motivation to unlock students’ maximum academic potential, Success Tutoring’s impact extends far beyond the four walls of a classroom by transforming students into active life-learners. They understand that the traditional, onesize-fits-all approach to learning limits the academic potential of some students. Success Tutoring tailors each lesson to the immediate needs and characteristics of the student. Tutors curate a lesson plan that facilitates the basic psychological need for competence, connection and autonomy to achieve academic success, in accordance with the principles of the Self-Determination Theory. Every business needs to make money and it needs to stand for something, the beauty of the Children’s Products & Services category is that what it does resonates with us all, we can all relate to our own experiences of growing up, the highs and the lows and as the carers, families and parents of children we all want the best for our children, we want them to have all the positive attributes we enjoyed in our childhood and to protect them from the things we didn’t enjoy, we want to give them the best chance at life and if we can do that in a way that they enjoy, everyone wins. business franchise MAGAZINE 43
franchising feature
snapshot: Centre Stage Dancewear
Time to put on your
dancing shoes
each other and offer support and connection through each other’s franchise. Offering better communication to our franchisees gives them increased productivity, improves morale and increases creativity and motivation.
Where do you see the Franchise in the next five years? Centre Stage Dance Wear (CSD) which has been in operation for over 20 years with franchises offered throughout Australia and New Zealand are now offering the opportunity to franchise their pop up shops.
What type of person would ‘fit’ your franchisee profile?
Business Franchise Australia/NewZealand caught up with Centre Stage Dance Wear’s Kassandra Stewart to talk about the benefits of becoming part of the CSD team.
Centre Stage Dance Wear is looking for people who have energy, that are self motivated, want to interact and communicate and be part of their community and can work with people from all cultures. If you are looking to work for yourself, be your own boss then jump on in and grab this opportunity. The CSD family can show you how you can go from a 9-5 repetitive job, to feeling inspired and working part time hours, bringing in more financially, hence giving you more freedom to live and love what you are doing and building resilience with a brand that will also become like family.
Kassandra tells us about your franchise
Where are your current locations and Plans for 2022?
CSD is a stand out franchise, the reason being is simple, we supply all local dance schools and the community in the area with stock from multiple brands like Energetic, Studio 7, Blocks and Capezio. We cater to more than just one brand which means we are a one-stop shop for all our customers Dance Wear needs, our competitors cannot offer all brands to their customers like we do which gives CSD the leading edge.
Centre Stage Dance Wear has franchises across NSW and are very excited to branch out in 2022 and offer their franchises across Australia and New Zealand. We are branching out nationwide to grow the franchise part of the business and we are working on new avenues to go down, eg, break into different genres. CSD currently offers tap, ballet and hip hop, but we want to start offering different genres like ballroom and contemporary dance.
There has never been a better time to put on your dancing shoes and grab this opportunity.
What is your main product/ service? Centre State Dance Wear’s main product is definitely dance shoes! Dance Shoes will give you the right amount of traction to move around the floor and practice your dance skills. We fit the ‘foot to the shoe’ not the “shoe to the foot. CSD caters for all ages and we have a great range to choose from. 44 business franchise MAGAZINE
What support/training/back-up do you offer your franchisees? We supply it all, we offer our franchisees full training along with advertising material and $20,000 in retail to get you started. CSD also offers 24/7 availability to discuss training, we meet face to face with all our franchisees as a group to bounce ideas off
I would like to see CSD become the franchise everyone is talking about in the DanceWorld. So you will find us anywhere when you think of Dance Wear Supplies, accessible to all of Australia and New Zealand. We want to do more for each community as well by raising funds through CSD and offering our support as a business to the community.
What is your advice for those exploring franchise opportunities? Look into the benefits of owning your own franchise. Take the leap! The benefits definitely out-way working 9-5pm in a field you have no passion or desire to be in. Back yourself and we will be there with you, give yourself that boost and remember what you do and how you work your children see. Let them see you strive and enjoy your job and in turn you will provide them with the confidence to follow their dreams when their time comes. To sum it all up CSD is offering you an opportunity to thrive running your own business along with inspiring children to learn great skills and fitness. CSD can offer mums, dads, single parents, grandparents the opportunity to start a business that will offer great financial support for their family and the time to attend their children’s activities while operating their business hours around their families. We are keeping families together and children active and confident. How could you not love what you do if you become part of our CSD Family. For all initial enquires contact Kassandra today at: kassandra@centrestagedancewear.com.au www.centrestagedancewear.com.au/
