Feature Supplement Food and Franchising December 2021

Page 12

f o o d fr a n c h i s i n g fe at u r e

EXPERT ADVICE: Sam Willis | Business and Finance Writer

How To Determine The Current Value

Of An Existing Franchise Owning a franchise is often an attractive option for entrepreneurs. Factors such as brand awareness, corporate training, and franchise purchasing power are a few of the benefits that seemingly give franchisees a leg up over individual business owners.

With that said, not every franchise location is a clone of its peers, with myriad factors capable of influencing the value of a

specific location. Therefore, whether you

are an owner looking for advice on how to

sell a franchise or an entrepreneur looking to explore the benefits of becoming a

franchisee, the following 5 methods can

provide helpful insights into the valuation of an existing franchise.

with the Balance 1Start Sheet

When looking into how to value a business, any preliminary efforts will likely start with the balance sheet. The balance sheet is a breakdown of the business’ assets and liabilities. Often referred to as the “book value” of the business, the assets of a business will include items such as real estate, buildings, vehicles, equipment, and anything else that

If there is a pattern of increasing revenue each year, the buyer can feel confident that more customers are turning to the business, with profit margins to be optimized with improved management.

34 Franchising MAGAZINE USA


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