f o o d fr a n c h i s i n g fe at u r e
HAVE YOUR SAY: MAIN Squeeze Juice Co.
Should Franchises Partner with Professional Athletes? they also work alongside the Main Squeeze Juice Co. executive team to help support our franchising and national expansion efforts. Not long after partnering with Colston, Main Squeeze Juice Co. signed its second partnership with his former teammate and Pro Bowl punter Thomas Morstead. After playing 12 seasons in the NFL, Morstead has grown very passionate about nutrition and the food he fuels his body with. When a Main Squeeze Juice Co. location opened near his home in Metairie, our juices became a stable in his diet. As a loyal customer of Main Squeeze Juice Co. and nutrition ranking as one of his top priorities, Morstead was the perfect addition our team was looking for to help educate and bring quality nutrition to our customers.
I never thought I would be the CEO of a juice and smoothie company. After years of working in the cell phone industry, I stumbled upon Main Squeeze Juice Co. and was fascinated with the menu that featured superfood smoothies, cold-pressed juice and acai bowls. While working with cellphones doesn’t necessarily transition seamlessly into blending smoothies and juicing fresh fruit, I’ve been able to apply my business experience that I learned while in the cell phone industry. By working to create strategic partnerships, Main Squeeze Juice Co. has become a pioneer for franchises partnering with professional athletes. 42 Franchising MAGAZINE USA
How It Started Main Squeeze Juice Co. began its first partnership with a professional athlete in 2018 with former NFL wide receiver, Marques Colston. Our partnership with Colston and his wife Emily actually came from our team reaching out through LinkedIn. Our message happened to come at the perfect time as the couple had just been discussing how they wished there was a healthy juice and smoothie concept. Main Squeeze Juice Co. matched exactly what they had been hoping for and the rest was history. Colston and his wife became partners with Main Squeeze Juice Co. and they continue to help the brand bring a daily source of plant-based, nutrition packed menu items with natural and quick energy to its customers. The couple is not only minority owners of the company, but
Both Colston and Morstead spent the majority of their careers in the NFL playing for the New Orleans Saints, which was an immediate attraction for Main Squeeze Juice Co., considering we are headquartered in New Orleans. With so many of our clients being dedicated Saints fans, partnering with Morstead and Colston has been an amazing opportunity for us to continue bringing convenient, healthy eating choices to our local communities. Morstead and Colston have both been very active and supportive of the brand, which has helped us continue our successful franchising journey.
What Makes Professional Athletes Great Assets to Franchising Our partnerships with Morstead and Colston have paved the way for professional athletes partnering with franchises. We are excited to be a pioneer in this area; providing unique business
