f o o d fr a n c h i s i n g fe at u r e
COVER STORY: SLIM CHICKENS
Slim Chickens:
The Better-Chicken Brand You Need In Your Portfolio
Slim Chickens has been heating up as a better-chicken brand since 2003. We’ve stood by our mission for nearly 20 years: to make the best hand-breaded chicken tenders using only the freshest ingredients, served in a friendly atmosphere where people can relax and feel at home. To put it simply, we provide the highest quality food in the best way possible — and we have the results to prove it. We began franchising in 2014 and have been skyrocketing ever since. Our presence has continued to explode, and we know that comes down to two simple things: honoring our mission and partnering with amazing franchisees! We know chicken is the space to be in 30 Franchising MAGAZINE USA
right now within the QSR world, and we’re proud of the impact we’ve made within the industry. The time has never been better to take advantage of the chicken market — just ask Cleveland-based Slim Chickens franchisee David Giesen. “Slim Chickens is a uniquely cool brand with so much growth potential, and it provides me with the opportunity to tap into the growing chicken tender market,” said Giesen. “I knew this was the right fit for me — and now was the right time. Slim Chickens has maintained or increased its momentum in recent months and the brand’s sales are up year-over-year. I can’t recommend this brand enough!” No arguments there — Slim Chickens is an excellent entry point into the chicken tender market, but it goes beyond the tenders too. We differentiate ourselves by offering amazing flavors across the board without limiting our menu offerings.
Every chicken restaurant is going to have their “bread and butter” chicken dish, whether that be tenders, a crispy chicken sandwich or wings. Most will focus on that one entrée with a couple different
