b us i n e s s s e r v i c e s fr a n c hi s i n g fe at u r e
expert advice: Floris de Kort | CEO | Xplor Technologies
Goodbye FinTech GrowthTech is Modernizing Main Street USA American entrepreneurs are energetically passionate. Small and medium-sized business owners that make up the heart of America’s local communities are driven by a love for their work – not the day-to-day business operations. Theirs are the businesses Americans use daily for the things that keep their lives running, from fitness workouts to childcare, home repairs or dining at a favorite restaurant. By engaging with local communities on a recurring, arguably more personalized basis, SMBs can create a much closer connection with their customers when compared to 36 Franchising MAGAZINE USA
larger enterprise companies. The growth and success of local SMBs is a mutually beneficial opportunity, positively impacting both the businesses and the communities they serve. COVID-19 presented more challenges for businesses than we could have ever imagined. As we all adapt for the future it’s important for businesses of all sizes, whether single unit or franchise, to be thinking about how to automate more workflow, attract new customers, and access the insights needed to spot new business opportunities quickly. So what can franchise-aspiring businesses do to meet the growing demands of a digital-first world? With the right support, any successful small to medium sized
business can become a successful franchise that meets the convenience-driven, instant gratification customer of today. The right support is more than just software, it is the innovative technologies which will help to grow your business. I call this GrowthTech.
Building modern solutions For any business trying to scale, investing in the right technology to deliver an exceptional customer experience is one of the most important business decisions you’ll ever make. Over the last decade, the rise of Software as a Service (SaaS) solutions has created an array of tech options for small businesses, with solutions for enabling business automation, seamless payments, and consumer engagement. The
