fe at ure : FOO D FR NCH ISI NG - PA RT 2
Featu re
b y G i n a G i l l Fr a n c h i s i n g U S A
Food
Franchising Feature - part 2
The food market is well known in the franchising world; in fact the majority of the top ten biggest franchises in the world involve food. Modern franchising truly started growing in the U.S. once the food market came into play, and it’s been a staple of the franchising world ever since. As with any business, food trends have come and gone, or grown within the industry. Drive thrus were eventually established and created new profits and ideas, while nowadays food franchises are partnering with other companies for food delivery. Between fast food, beverages
Franchising USA
and gourmet high-end meals, there are many different options for franchisees to consider for investment.
Sit-in Restaurants Now more than ever, people are choosing to leave their homes and experience a restaurant at dinner time. At one point, eating out was a means of convenience, or a last option. But now people are consciously choosing to take a meal at a sit down restaurant and enjoy the experience. It’s become somewhat of a trend for people across the board. Young couples, families, retired folks are taking the time to forget the dishes and enjoy company at supper time. The National Restaurant Association predicted a 3.6% jump in restaurant sales in 2019, and money being spent on food
is going into the pockets of restaurant owners. Franchise chains used to dominate the restaurant industry but there is now a competitive market with personal restaurant owners. More people are taking the leap and opening their own place to cater to the many demands of restaurant consumers. People are looking for different aesthetically pleasing atmospheres, with a variety of high end food choices including health food options and appeasing to allergies. Though small business owners are a competitive market, franchise restaurants have responded to the need for well designed locations with carefully determined menu options. Franchises used to be cookie cutter copies of one another that appealed to the repetitive nature of
