FRANCHISING USA NOVEMBER 2020

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ex per t advice

Brian Farris | Brand President | Intelligent Office

FLEXIBILITY, SAFETY, AND COST EFFECTIVENESS ARE THE HALLMARKS OF THE MODERN BUSINESS WORLD

There’s no question this year has been so unprecedented that it will change the way we work and do business forever. Throughout the world entrepreneurs, employees, and customers have been

affected. In the coworking and rentable office space sector we have seen vast

changes that are set to permanently change the way the industry relates to the worker

Franchising USA

and the business owner. In simple terms, coworking is not working. Period. When the pandemic hit, many businesses closed their doors and no one was interested in working in a coworking space even if they could. We are now nearing the end of the year and worker and business sentiment hasn’t changed much when it comes to the way we have worked since the start of the pandemic. The office space is seen differently today; it’s no longer a viable option for people to engage in work every day or as a place to collaborate as a group. Employees and employers have

adapted to new routines, new ways of being efficient and effective, and their expectations for the workplace will be different. The sudden shift in workplaces is opening the eyes of business owners and making them wonder if the cost of maintaining an office space is worth it, especially as remote work has shown that there is potential to save on obvious expenses like rent, utilities, furniture, cleaning services, and more. This is exactly why we are expecting a great interest and increase in the demand for virtual assistants, call answering services, and


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