Jacquel
b urls senior vice president and chief
llc
support services officer, Goddard s
VOL 11, ISSUE 8, aUgUSt 2023 The magazine for franchisees • WWW. franchisingmagazine U sa . com 3 Ind I cators t hat s how You a re r eadY for f ranch I s I ng special feature on the road mob I le franch I s I ng COVER STORY
ystems,
ann O un CE m E n TS fRO m T h E induSTRY franch I s I ng news
I ne
school
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VOLumE 11, iSSuE 8, 2023
On the cover: jacq UElin E b U rls The Goddard School
pRES id E n T: colin bradbury. colin@cgbpublishing.com
pub L i S h ER : Vikki bradbury. vikki@cgbpublishing.com
E di TOR ia L d E pa RT m E n T: editor@cgbpublishing.com
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Welcome to our august issue of franchising magazine uSa
according to the i nternational franchise a ssociation (ifa) the overall number of franchise establishments is estimated to increase by almost 15,000 units this year, adding approximately 254,000 jobs. i n this issue we look at a number of these franchises and success stories from franchisees.
On the Front cover this issue we have The g oddard s chool and meet jacqueline burls, senior vice president and chief school support services officer, we learn more about the role and how burls provides leadership on brand development, operational excellence and customer engagement with strategies to drive long-term growth for a franchise system. You can read more about this on page 10.
a s always, we have some great advice in this issue, g eorge Knauf looks at The state of Franchising in 2023, a must read. bill Mcpherson offers 3 indicators That show You are r eady for Franchising and Evan hackel discusses r eal dollars, real perspective . . . Why You’re Paying for Training . . . Whether You Know it or n ot.
The feature supplement is all about On the r oad and Mobile Franchising and has some great stories from the world of Franchising, we meet several Franchisees and Franchisors such as Eric broussard who Found success with chem-Dry, shaun Mc c arthy of handyman connection, and his realization that this was not just a franchise but a franchise of the future. We also meet several Franchisors such as creative colors, offering advice on The advantages of Owning a Mobile Franchise We also feature Doody calls, college hunks, just to name a few.
On the cover of the ever-popular Veterans in Franchising, we have sY nErgY h ome c are who Provides Veterans with Multiple Ways to s erve Those Who s erved and has become a viable option as the fastest-growing home care franchise in the nation for the past three years. We are also pleased to publish some great stories of Veterans who have taken the step into business and now have a successful franchise.
i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z Directory at the back of the magazine or visit the website to find more exciting franchises and advice. happy r eading.
Vikki Bradbury | Publisher franchising Magazine Usa
Franchising M aga Z in E Usa 3
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of the publisher. SUPPLIER FORUM proud member of the ifa: international Franchise a ssociation 1501 K street, n.W., suite 350 Washington, D.c. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org VOL 11, ISSUE 8, aUgUSt 2023 The magazine for franchisees • WWW.franchisingmagazineUsa com 3 IndIcatorsthat show You are readY forfranchIsIng special feature on the road mobIle franchIsIng COVER STORY JacquelIne burls senior vice president and chief school support services officer, Goddard systems, llc annOunCEmEnTS fROm ThE induSTRY franchIsIng news creatIve methods financial and otherwise to keep the best!
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information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this
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Have Your Say
20 Pizza Guys: VP of innovation Discusses how he has broken barriers with new Pizza guys additions
56 Alliance Franchise Brands, Lisa Buehler: From local Print and sign shop Owner to corporate Executive
Snapshot
16 Chick N Max: signs Deals to bring 53 new restaurants to Key U.s. Markets
Franchisor in Depth
14 D1 Training: announces Multi-Unit agreement Food and Family Values
Expert Advice
12 Bill McPherson: 3 indicators That show You are ready for Franchising
18 Heather Ripley: Protect Your Franchise with Media Training and crisis Plan Preparation
24 George Knauf: state of Franchising 2023
54 Lucas Frey: introversion as a strategic advantage
60 Evan Hackel: real Dollars, real Perspective. Why You’re Paying for Training . . .Whether you Know it or not
Franchising M aga Z in E Usa 5
contents 10 Cover Story
The Goddard School: jacqueline burls, senior
president and
school
services officer In every issue 6 Franchising News Announcements from the Industry 27 Special Feature Supplement On The Road - Mobile Rranchises 86 A-Z Franchise & Services Directory Franchisee in Action 22 River Street Sweets: Takes candy Making Experience to new heights and Expands to Meet consumer Demands 58 XP League: Expands in colorado with Parents Turned Franchisees Women in Franchising 62 HomeVestors, Rita Tower: Former soccer star sets and scores goals as real Estate Franchisee 14 16
10
vice
chief
support
20
Marco’s Pizza® appoints 20-year Marketing Veteran Denise lauer as chief Marketing Officer
Denise Lauer, a seasoned brand marketing leader, has been appointed as the Chief Marketing Officer of Marco’s Pizza, one of the nation’s fastest-growing pizza brands.
l auer brings over 20 years of experience in building brands and driving growth for companies domestically and internationally. she has a background in developing data-driven marketing and communications strategies for startups and leading brands, including Morton s alt, Pepsi co - q uaker Foods & snacks, FedEx, and Eaton corporation. she is known for her expertise in unlocking growth potential by partnering with cross-functional leaders on innovation, e-commerce, digital transformation, and new product launches.
a s the cMO of Marco’s Pizza, l auer will be
responsible for brand strategy, national advertising/media buying strategy, digital media, product development, multicultural marketing, consumer engagement, and more.
l auer will report directly to steve s eyferth, the EVP and chief g rowth Officer, and join the Executive leadership Team. s eyferth praised l auer’s insightful brand leadership, character, and team-oriented mentality.
Marco’s Pizza has experienced significant growth, and its high-quality pizza has served as a foundation for expansion. With plans to prioritize franchise development, technology, customer experience, and strategic partnerships, Marco’s aims to maximize franchisee profits and meet the demands of today’s consumers.
The brand has doubled its store footprint
in the last six years and identified 4,200 potential locations in the U. s . Marco’s Pizza continues to receive recognition and accolades, including being ranked as one of america’s Top 10 Favorite qsr brands. For those interested in Marco’s Pizza franchise opportunities, more information can be found on their website or by contacting shannon iverson, Vice President of Franchise s ales.
https://www.marcos.com/franchising/
t hink YO u n ee D tO r un fO r YO ur h eart? t rY strength t raining!
Ditch the Cheerios and treadmills, Discover Strength’s team of exercise physiologists have put together a strength training program that proves you do not need to use gimmicky equipment and endless cardio to increase cardiovascular health.
Traditionally, cardio, hiiT, and aerobic exercises have been used to target heart health. however, Discover strength has shown that strength training can improve your health and performance. Discover strength understands that busy people need effective exercise routines that can fit into their busy schedules. a s the leading strength training franchise, they know that strength training is the most effective way to improve your health, build lean muscle mass, and achieve your fitness goals. You
don’t need to spend more time in the gym to improve your body composition, cholesterol levels or cardio-metabolic health.
Founded in 2006, Discover strength set out to bridge the gap between what exercise scientific literature says and what the typical consumer practices in the gym. This research found a huge disconnect between science and typical consumer practices. Every step of the Discover strength experience is backed by a preponderance of research. The brand’s 30-minute strength workouts are programmed twice per week and are supervised by exercise physiologists who have 4-year degrees in exercise science, hold multiple certifications, and read exercise research each week to ensure they are staying up to
date with the latest research on exercise. With years of experience helping clients achieve their goals, Discover strength professionals can offer insight on how to keep your readers “heart healthy” all year long.
www.discoverstrength.com
6 Franchising M aga Z in E Usa
s tretch zone Opens
300th location, celebrating impressive 100 Openings in One Year with no closures
Stretch Zone, the nation’s leading assisted stretching brand, opened its 300th location on June 26th in Lake Oswego, OR. The new location is owned by Michelle ginn, who has developed locations across Oregon, c alifornia, and Washington. Over the past year, stretch Zone has successfully opened 100 new locations nationwide, without any closures highlighting its resilience and equity as a franchise opportunity.
“The opening of our 300th location is a significant accomplishment that would not have been possible without the support of a robust network of franchisees, a committed corporate team, and a well-established stretching methodology,” said Tony Zaccario, President and cEO of stretch Zone. “We are excited to be partnering with Michelle to open the new stretch Zone in l ake Oswego and improve the quality of life for more clients in the Portland area.”
Zaccario, made an appearance at the l ake Oswego studio for the opening and hosted a live-stream celebration for the 300th location along with Drew brees, stretch Zone Franchisee and Former nFl star, to help launch the new business into the community and discuss the brand’s incredible growth.
“ l ake Oswego is a vibrant city just south of Portland that is well known for supporting active and healthy lifestyles. We have no doubt that its citizens will benefit from the unique and revitalizing services stretch Zone offers,” said ginn. “We are proud to be the 300th location opening and cannot wait to bring stretch Zone’s transformative services to the people of l ake Oswego.”
aPPLe B ee ’s launches
t o Be s erved at n early 440 locations a cross 23 s tates dU ring J U ly and aU g U st
Apple American Group’s Applebee’s locations owned and operated by Flynn Restaurant Group, announced it has launched a new cocktail perfect for summer sippin’ – the ‘Vina-Rita,’ a unique twist on the traditional margarita featuring Teremana Blanco tequila and finished with a floater of Sutter Home Cabernet Sauvignon. The Vina-Rita is available at for a suggested price of $9.00 at participating Applebee’s locations during July and August. Prices may vary.
created during the applebee’s 2023 Mixology contest, which challenges its teams to create summer-themed cocktails capable of piquing guests’ interest. Each was judged according to presentation, creative twist and flavor profiles while also complementing applebee’s wide selection of menu items.
Michelle sykora, Oakdale, Mn resident and 23-year bartender at applebee’s of Oak Park h eights, concocted the Vina- r ita netting her a $1,000 grand prize and the distinction of the drink being sold at nearly 440 participating applebee’s locations nationwide. “When deciding on the cocktail i wanted to create, i borrowed a little inspiration from one of applebee’s existing drinks – the Perfect Margarita – which is a personal favorite,” said Michelle sykora. “a s a fan of red wine and a solid margarita, i decided to blend those two flavor profiles and the result was delicious. and the Vina- r ita was born.”
Many Yin, a lowell, M a resident and 22-year bartender at applebee’s of Tewksbury, took second place, winning a $500 prize for his Tropical Kiss cocktail made with Tito’s vodka, peach schnapps, pineapple juice and passion fruit syrup.
www.AppleAmerican.com
Franchising M aga Z in E Usa 7
‘Vina-rita’ cOcktail createD BY appleBee’s BartenDerperfect fOr suMMer sippin’
s y Lvan Learning c enter awards territory in pennsylvania
n ation’s leading Provider of supplemental, enrichment education g rows its franchise footprint in h arrisburg
Sylvan Learning, the leading provider of supplemental and enrichment education for K–12 students with more than 710 locations worldwide, awarded a new territory to Narad Adhikari and Maya Dulal in Harrisburg, Pennsylvania. narad spent over 10 years as a language assistant, assessing students for placement in English as a s econd l anguage (E sl) classes and supporting them in the classroom. Maya comes from a background in i T and software engineering. narad is Maya’s brother in law.
“We share a passion for helping students reach their full potential, especially those with cultural and language barriers,” said narad. “We believe today’s children are tomorrow’s strong citizens, so we’re committed to providing students with the individualized attention and support they need to be successful.”
Maya researched several tutoring options for her own children
and decided on sylvan. “ i found sylvan to have the best studentto-teacher ratios and personalized approach,” she said. “a s a franchise model, narad and i found sylvan to be a perfect fit for us because it allows us to run our center like a small business while still having the support of a large, established brand.”
sylvan learning has been producing proven results for over four decades. n ow, it serves as a key resource for students nationwide as they work to recover from pandemic-related learning loss. similarly, more educators than ever are exploring business ownership with the brand to provide personalized educational support to their communities.
in addition to offering a skillset that is conducive to owning a sylvan, educators qualify for a discounted franchise fee.
Pers Pire sauna s tudio Wraps Q2 with record growth, Milestone territory sell-Out
Perspire Sauna Studio, one of the nation’s fastest-growing sauna franchise brands specializing in full-spectrum infrared (IR) and red-light therapy (RLT), has capped a quarter of continued franchise expansion unlike any the brand has witnessed to date.
among Perspire’s 30 newly signed agreements for q2 are two consecutive multi-unit deals that will bring 13 studios to s outhwest Florida, from Tampa to naples. These deals mark a significant milestone, as they have collectively allowed Perspire
to sell out the territory. spearheading the developments are local entrepreneurs jason sluka and Pete Kapinos, who signed on to bring 10 studios to the area, and Mike Polikretis, who signed for 3 additional studios in a separate agreement.
“The demand for holistic options to improve our overall health is evident in the 30 licenses awarded this past quarter, including a milestone territory sellout,” said jackie Mendes, Perspire s auna studio Vice President of Franchise Development. “The demand for infrared sauna and red-light therapy continues to grow. Our 10+ years of experience in this business puts Perspire s auna studio franchisees in the unique position to capitalize on the wellness boom quickly with a brand that’s proven to scale.”
For more information on franchising with Sylvan Learning, visit: SylvanFranchise.com after
in addition to navigating a robust trajectory for growth in the coming months, the Perspire team opened three new studios in q2, all of which are second locations with existing franchisees, and signed on to expand in eight new territories, including n ew York, where a franchisee recently signed for a 3-unit deal.
“This remarkable growth is a testament to the dedication and passion of our team “ said lee braun, founder and cEO of Perspire s auna studio.
https://franchise.perspiresaunastudio.com/.
8 Franchising M aga Z in E Usa
eurOpean Wa X center cO-fOunDer , JOshua cOBa tO purchase all eXisting flOriDa g Loss L aB lOcatiOns
GLOSSLAB, the hygiene-first, membership based nail studio operator with 20 locations nationwide, has partnered with Joshua Coba, the cofounder of European Wax Center, to expand GLOSSLAB nationwide.
coba is purchasing the existing 3 glOsslab locations in Miami, Fl and already has an additional 7 locations under construction and set to open by the end of the year. coba will also oversee glOsslab Franchise Development nationwide and work with glOsslab to significantly expand their proprietary product line.
“ i ’m excited to be glOsslab ’s first franchisee! This will give me the opportunity to continually enhance the franchisee experience as we bring other experienced operators into the system,” says coba.
b orn and raised in Miami, coba noticed a gap in the market for a high-quality, affordable waxing service that catered to both men and women.
“ i ’m so excited to have j osh involved in the operations so early on, allowing our glOsslab corporate team to focus on the next phase of our growth and supporting
our future franchisees,” says r achel apfel g lass, Founder of glOsslab
glOsslab has become a must-go destination for top names including: The chainsmokers, Demi Moore, lil Yachty, lucy liu, j ennifer g arner, Kate b ock, Minka Kelly, n eil Patrick harris and PK subban. This past summer, glOsslab launched a slew of self care products including: polishes, treatments, hand + foot creams, mani/pedi kits, oils and more.
For more information on GLOSSLAB, please visit glosslab.com. Follow along on Instagram at: @glosslab.
F yzicaL achieves phenomenal growth in first half of 2023
FYZICAL Therapy & Balance Centers, the country’s fastest-growing physical therapy franchise, capped off an impressive end to the first half of 2023 with the opening of 31 new clinics, including its first location in Idaho, and 48 franchise deals year to date (YTD) that will take the brand into new markets. With over 500 locations nationwide, serving 45 states, FYZICAL is solidifying its position as a leader in the health and wellness industry, driven by its commitment to deliver a personalized approach to patient care.
Of the 48 franchise deals FYZical secured, 32 are new agreements, seven are expansions, and nine are new area representatives. The company’s innovative approach to physical therapy, dedication
to falls awareness and prevention and its comprehensive franchise business model have attracted an additional 93 units to be sold YTD, furthering FYZical’s
“We take tremendous pride in the remarkable growth and accolades we’ve achieved so far this year at FYZical ,” said brian b elmont, cEO of FYZical
“With a decade of franchising experience under our belt, we are eager to continue propelling the brand forward by providing
support to our franchisees who embody our mission of making an impact in transforming patient care through specialized therapy services.”
a s the year continues, FYZical is projected to reach the milestone of opening more than 100 units and is actively seeking qualified franchisees in Kansas city, Minneapolis, indianapolis, Detroit, Philadelphia, b oston and more. fyzicalfranchise.com.
after
Franchising M aga Z in E Usa 9
JacquelI ne b urls, SE ni OR V i CE pRES id E n T and Chi E f SCh OOL Supp ORT
SERV i CES O ffi CER , gO ddaR d S YSTE m S, LLC
Starbucks, Walmart and 7-Eleven, my passion never wavered and ultimately helped lead me to my current role. I am honored to serve as senior vice president and chief school support services officer at Goddard Systems, LLC, the manager of The Goddard School franchise system. In this role, I provide leadership on brand development, operational excellence and customer engagement strategies to drive long-term growth for a franchise system comprising more than 600 early childhood education schools and 15,000 faculty members serving more than 90,000 young students across the United States.
climbing to the c-suite
I grew up in a working-class neighborhood in Brooklyn, New York, as a first-generation Caribbean American. At an early age, my mother taught me to have a high respect for education.
I fondly remember my fifth and sixth grade teacher, who instilled in me a love and passion for learning by fostering a creative and personalized classroom atmosphere where my classmates and I had fun in every subject. I truly loved going to school every day.
My passion for education led me to Williams College, where I earned a bachelor’s degree in political economy and history, and Duke University’s Fuqua School of Business, where I received my MBA. While my career has been diverse, including leadership roles at Sodexo,
I am focused on making decisions based on impact and value and like to call myself an operator at heart, as I enjoy making things easier, eliminating redundancies and increasing efficiencies. These skills have aided me in my career progression, beginning as a financial analyst at Morgan Stanley and business positions with The City of New York and Deloitte Consulting, and advancing into a variety of operational and franchise development leadership positions at global companies.
As I grew in my career, I uncovered another passion: leadership. In short, I am committed to accelerating performance by providing clarity of purpose, inspiring commitment among my colleagues and unlocking the full potential of teams, franchisees and partners.
Building a culture of trust within my team has always been a top priority. Setting and maintaining high standards has also been a major driving force behind my career.
I believe in continuously challenging myself and my team to go beyond what is expected. I don’t want to merely achieve a goal; I want to exceed it. In addition to prioritizing those key team values, my personal value system has always been something I have never compromised. Simply put, my values matter more than my comfort. I have learned the importance of standing up for my values, even when it may have been easier to remain silent or take the path most traveled. Throughout my professional career, I have occasionally been faced with tough decisions, such as choosing between prioritizing speed or maintaining highquality standards. Despite facing resistance and potential backlash, I have always chosen to uphold my values and make decisions that align with what I believe is right for my team and an organization’s long-term success. These small acts of courage not only maintained the integrity of the company’s values but also earned the respect and trust of my teammates.
These traits have not only shaped my leadership style but have also positively influenced the culture, performance and overall achievements of the teams I have had the privilege to lead.
transitioning to early childhood education
When I was first introduced to the opportunity at Goddard, it made me think back to my experience as a young mother
10 Franchising M aga Z in E Usa
cover story: Jacqueline Burls | Goddard Systems, LLC
and the battle to find high-quality early childhood education options for my own children. My husband and I chose the school for our children that we did because the teachers loved the children AND parents. It’s one thing for a teacher to love, care for and provide quality education, but it’s extremely special – and impactful – to have a teacher dedicated to the parents, too. I loved the idea of being able to help Goddard franchisees create that same experience and peace of mind that we received when we finally found the right school for our children.
At Goddard, teachers play a vital role in instilling the skills children need to be successful in school and in life. With a focus on academic, social and emotional growth, Goddard nurtures the extraordinary in every child during their most formative years.
Goddard’s academic philosophy particularly appealed to me. It’s guided by an inquiry-based learning experience that embraces the natural curiosity and sense of wonder children bring into the classroom. Through child-led experiences, children learn about themselves and the world around them by exploring their interests, investigating concepts and asking questions – fostering skills such as critical thinking, problem-solving and collaboration. Our schools are wholeheartedly committed to creating a warm, nurturing and safe environment that gives children the space to be curious, take chances, have fun and
make connections, building a foundation for a remarkable future.
Fast forward to today, one of my team’s responsibilities is to continually create ways to make things easier on franchisees to create those joyful educational environments. Franchisees have an opportunity to create these environments not only for the children, but also for their faculty. Through my team’s work, they are able to create a workplace where teachers feel prideful about their work, enabling them to love what they do and be the very best for the students and families they serve.
inspiring others
I love what I do each day, but I most value my title as “mom” to my two children
and serving as a role model for them. As a daughter of two immigrant parents who made the courageous journey from the Caribbean to New York City, I have a deep appreciation and respect for my heritage, and it has deeply shaped who I am now.
My parents’ lofty ambitions for me emphasized the importance of education, and as a result, fueled my own ambitions and set me on a path of growth and personal development. I’m very glad to be able to bring that experience and my passion to The Goddard School to help shape the next generation of learners, teachers and business owners.
For more information about The Goddard School, visit www.goddardschool.com
Franchising M aga Z in E Usa 11
3 Ind I cators t hat s how You a re r eadY for f ranch I s I ng
McPherson
For more information, visit https://postnetfranchise.com/.
The franchise industry has something to offer almost anyone. Whether you are an independent business owner looking to purchase a company with better support or a CEO wanting a change of scenery, franchising is a booming industry.
According to IFA, the overall number of franchise establishments is estimated to increase by almost 15,000 units this year, adding approximately 254,000 jobs. The industry is expected to see an economic increase of about 4.2%, or roughly $860.1 billion this year. This is an increase of $34.7 billion over 2022.
While franchising does have benefits for many entrepreneurs, it isn’t for everyone. Just like in any other industry, it differs from person to person. Many of the indicators of an excellent franchisee lie in the mindset of an individual. Are they hardworking? Are they willing to learn? Do they have long-term goals to aim for? These are all quality questions to ask yourself when considering a change to the franchise industry.
But there are three main indicators that will help you decide whether joining a franchise is right for you.
control your own destiny
One of the most common reasons people join franchises is to control their destiny and be their own boss. For many, the teenage years include your first job. While this is a responsible thing to do at a young age, many individuals dream of being their own boss one day. Being your own boss creates autonomy, allows you to build your own schedule, determine the direction of your company and much more. The first indicator that you are ready to join a franchise is the drive and determination to be your own boss and control your destiny.
open to company support
One of the biggest advantages of owning a franchise is the support systems they have to offer. When running an independent business, the burden of discovery rests on the shoulders of the owner. It’s up to the owner to discover the best processes, marketing strategies, technology for better efficiency, and many other issues. When an entrepreneur joins a franchise, the franchisor already has solutions for these issues. The franchisor will provide the necessary training needed to help you succeed as an owner while also providing marketing tools to get your business off the ground and running. In addition, many franchisors have innovative technology geared toward providing support for
franchisees. If you are open and seeking support from a franchisor, that’s a great indicator that you are ready for franchising.
Build Wealth and a Family Legacy
Entrepreneurs go into business for themselves for a variety of reasons. Two of those reasons are to build wealth and create a family legacy. Franchising provides an opportunity to do both. When it comes to building wealth, franchising lowers the amount of risks needed to build revenue –although there is still plenty of hard work
12 Franchising M aga Z in E Usa e XPert ADvIce: Bill McPherson | Vice President of Franchise Development | PostNet
Bill
is the vice president of franchise development for PostNet, a global leader in high-quality printing and shipping solutions, and AlphaGraphics, a leading franchisor of printing and marketing solutions. With over 29 years of franchise leadership, he has led franchise development and real estate for B2B, B2C, retail, and in-home senior care concepts.
and dedication needed to be successful. Once you’ve developed a successful operation, there are multiple ways to scale your franchise to create even more wealth. For example, being a multi-unit franchise owner gives you multiple operations to develop monetary profit while continuing to build a stronger and larger customer base.
In addition, profitable businesses can be passed down from generation to generation. Whether it’s passing the company down to your child, cousin or even a grandchild, franchises allow you to easily transfer the
business to create family legacies. For PostNet, we’ve had several instances where a franchise continues to be passed down from generation to generation, and we welcome it. The desire to build wealth or a family legacy is a terrific indicator that you are ready for franchising.
are you ready to Join Franchising
While franchising is all the buzz due to its success rate, it’s important for entrepreneurs to make sure they are ready to enter the industry. Owning a franchise
offers multiple benefits, but it’s vital to have the right mindset upon entering the industry. If you are ready to be your own boss, embrace franchisee support and build wealth, there are strong indicators that you have a future in being a franchise owner. But having those desires isn’t enough. You must also have the determination, hard work ethic and business goals to succeed in the franchising world. If you are an entrepreneur that has all of these, consider researching franchising opportunities near you.
Franchising M aga Z in E Usa 13
d1 t ra I n I ng a nnounces m ult I - u n I t agreement
set to Bring 4 locations to greater sacramento area, leading fitness franchise strengthens california e xpansion as pipeline grows to 20+ facilities in Various stages of Development
D1 Training, a leading fitness concept utilizing the five core tenets of athletic-based training to help people of all ages, from youth athletes to fitnessminded adults, announces the signing of a four-unit franchise agreement that will bring facilities to the greater Sacramento area over the next four years.
Behind the four-unit agreement is California resident Bill Sanders. Having previously been a multi-unit, multibrand franchisee for more than a decade, Sanders boasts a background of extensive franchising knowledge and expertise. After selling all his franchise units in 2022,
he was ready to exit the industry. That is, until he came across the D1 Training opportunity that spoke to his passion of sports, athletics, and scholastic training.
Sanders was a college athlete who blew out his knees multiple times due to improper training. Now, as a father, he is watching his son being taught these same improper trainings as well. This is when it really hit him – there is a huge need and massive opportunity to make a real impact with kids at a young age.
“When I came across the D1 franchise opportunity, I immediately aligned with the brand’s mission and philosophy to properly train athletes of all ages and backgrounds,” said Sanders. “I really resonated with Founder & CEO Will Bartholomew’s experience, and respect what he’s been able achieve. Knowing we can make a real impact with kids at a young age gives me the confidence and assurance I needed to invest in this brand.”
Sanders’ first location is set to open in Roseville at 410 Roseville Square by yearend. He is currently in site selection for the additional locations with a goal to have all
14 Franchising M aga Z in E Usa
Fr A nch I sor I n D e P th: D1 Training
four facilities open and operating by 2027. “Bill brings incredible passion, experience, and industry expertise to the table, and we could not be more thrilled to work with him,” said D1 Training Chief Operating Officer, Dan Murphy. “California is a key market with significant long-term growth opportunity, and we look forward to the impact Bill will make in the Sacramento area while we continue to welcome likeminded franchisees to our D1 family as we expand our footprint across the state.”
Fueling D1’s aggressive development is a strategic investment from Princeton
Equity Group that will continue to propel D1 into a national brand synonymous with high-caliber athletic performance and fitness. The brand has set forth an aggressive development goal to award over 100 territories in 2023, bringing D1’s total number of units in development to over 250.
Alongside this impressive growth is strong performance. According to D1 Training’s Franchise Disclosure Document, the average gross revenue for D1 franchised businesses in 2022 was $870,884 with same store revenues up 13% from the previous year*.
“ When I came across the D1 franchise opportunity, I immediately aligned with the brand’s mission and philosophy to properly train athletes of all ages and backgrounds.”
All locations offer three core training programs, Scholastic (Rookie, Developmental, Prep and Overtime), Adult and Pro. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 offers one-on-one training with worldclass coaches.
D1 Training has experienced strong same-store-sales growth year-over-year as the industry remains strong as ever, with an untapped growth potential in scholastic training. The competitive landscape of youth sports is everchanging and having access to a place like D1 - where young athletes can hone their skills – is becoming increasingly important. This paired with D1’s adult and personal training programs are providing an unmatched opportunity.
For more information on D1 Training and franchise opportunities, please call: 615-465-0385
email: julie.bauer@d1training.com visit: www.d1franchise.com
Franchising M aga Z in E Usa 15
c h I ck n m ax sI gns d eals to Bring 53 n ew r estaurants to Key u. s. Mar K ets
cheese off pans in a Pizza Hut kitchen. In the early 2000s – after having already spent 23 years in real estate and development for such brands as Lone Star Steakhouse and Salon, Freddy’s Frozen Custard & Steakburgers, Smashburger and Ted’s Montana Grill – he began mulling over the idea of a franchise concept that would accommodate the ever growing movement towards read meat alternatives. He conceptualized Chick N Max in 2017, assembled a team of culinary professionals to perfect the menu, and opened his first restaurant in January 2018.
Chick N Max – a next generation fast casual franchise specializing in almond wood smoked chicken and wings, chef-crafted sandwiches and golden fried tenders – recently signed three new franchise development deals that will expand the Wichita-based franchise’s footprint across Kansas, South Dakota, and Texas.
The deals will introduce 53 new restaurants to these markets, including 25 across the state of Kansas, three in Sioux Falls, and 25 throughout the Houston metro area. With this gaining momentum, Chick
N Max is well on its way to achieving its goal of opening 5-7 restaurants in 2023 and at least that many each year thereafter.
“Over the last few years, American consumers have fallen in love with chicken all over again. Chicken sandwiches, chicken fingers and chicken nuggets have become more popular than ever, and the franchise scene has seen remarkable growth in this segment,” said Chick N Max founder Max Sheets. “We’ve been particularly thrilled with the growing interest in our franchise opportunity and plan to keep the momentum going through exceptional franchisee support and delicious, innovative menu items.”
No stranger to the restaurant industry, Sheets got his start as a teenager scraping
Today, Chick N Max offers a unique culinary experience with its 10 unique flavors of chef-crafted sandwiches, made with almond wood smoked pulled chicken or crispy golden fried tenders. Examples include the Maple Bacon Sandwich, featuring pulled smoked chicken, chopped bacon, a drizzle of maple syrup, cheddar cheese, and mayonnaise on a potato bun; or the Sweet & Spicy Sandwich, which includes lightly breaded, crisp chicken tenders, fried jalapeño pepper strips, cucumber, tomato and sweet & spicy sauce on a brioche bun.
In addition, Chick N Max serves its signature almond wood smoked chicken in the form of wings, leg quarters, breast quarters, and half chicken.
Guests can complete their meal with a range of 10 homestyle sides including fries, onion rings, mac and cheese, mashed potatoes and smoked white beans, and 11 sauces that are made daily to ensure the highest quality and taste.
Including a franchise fee of $35,000, the total investment to open a 2,200-2,800 square-foot Chick N Max restaurant ranges from $450,000 to $950,000. Each restaurant features a drive-thru, typically seats about 60-80 people, and employs approximately 15-20 people.
For more information, visit www.chicknmax.com
16 Franchising M aga Z in E Usa
sn AP shot: Chick N Max
Our purpose
@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
Follow us
Help us keep the momentum going
Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.
You benefit by joining
By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.
Visit AtOurFranchise.org
Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association
efarage@franchise.org
(202) 662-0760
Share the tools and resources offered on AtOurFranchise.org/resources Our
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This is just the beginning
Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
@OurFranchise
Franchise
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The public and policymakers need to understand franchising.
protect Your f ranch I se w I th m ed I a t ra I n I ng and c r I s I s plan preparat I on
Studies have shown that nearly all businesses will someday experience a crisis. Business crises will become more common as we continue to adjust to life after the COVID-19 pandemic and because of ongoing labor shortages. Franchise
owners who are hiring workers with less experience or who have a questionable background or mishap in the past may be more prone to experiencing a crisis.
If you’re not prepared to deal with the crisis with the right communications plan, you can do more damage to your company, your franchise owners and your reputation than simply sticking your head in the sand and hoping for the worst to blow over. And, while it’s laudable that you provide your franchisees with a proven business model, centralized technology and access to an established supply chain, if you aren’t
also providing your partners with media training and a written crisis escalation plan, you aren’t preparing them for success.
Prepare for the Worst
A crisis occurs when you least expect it and can crop up out of nowhere. This is especially true for a franchised business when you have several owners with different values spread out all over the country.
While things may be running smoothly at the corporate office, one of your franchised locations might have a disgruntled
18 Franchising M aga Z in E Usa e XPert ADvIce: Heather Ripley | Founder and CEO | Ripley PR
When you are operating and growing a franchise system, you will not only have issues that can arise at the corporate level, but the potential to have a crisis spring up at one your franchise locations.
heather ripley is founder and CEO of Ripley PR, an elite, global public relations agency specializing in franchising, skilled trades and B2B tech. Ripley PR has been listed by Entrepreneur Magazine as a Top Franchise PR Agency five years in a row and was named to Forbes’ America’s Best PR Agencies for 2021. It is also recognized as the top PR agency for the home service industry. Ripley is the author of “NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for your Home Service Business,” which is now available on all audiobook platforms. For additional information, visit www.ripleypr.com.
handle the media and what to say or do in a crisis situation.
Media training matters. How you handle your conversations with the press can be the difference between a one-day-anddone story and a days-long full court press offensive.
employee who secretly films bad practices and posts the video all over the internet. Or one of your franchisees may steal from a customer and they go straight to the media to complain and the story gets amplified over local news outlets.
Any good public relations professional will tell you that the best thing to do in these situations is to react quickly. Technology has made it so news spreads so rapidly that it can be halfway around the world in an instant, so your fast reaction is a necessity. But how can you react quickly if you haven’t created a culture of being crisis conscious?
You need to sit down during times of calm and identify any potential vulnerabilities that could be on the horizon. Once this list is created, you then need to prepare an action plan on the best ways to respond.
If you neglect to prepare for this eventuality and don’t respond accordingly, it might not result in the complete failure of your business model but it could create a lot of headaches, unnecessary expenditures, and a knock to your reputation that can’t easily be overcome.
training your Franchisees
If you’ve been in business for a while, chances are that you’ve already created a crisis communications plan for your main location or for the corporate offices of your franchised business.
However, if you’ve not passed this wisdom along to your franchisees, you should build
this instruction into your overall owner’s training. You cannot be assured that your franchisees have either created their own crisis management plan or even know what one is.
Depending on how your franchising operations are set up, there are a number of options that are available to your team. Customers don’t necessarily know that your franchisee is an independent owner/ operator and will consider the brand as a whole. In fact, in most franchising companies, your marketing and PR teams have probably cultivated that belief.
So, when one of your franchisees is in trouble, so is your entire brand. Your crisis communication plan should reflect that. Make sure that you spend time helping your franchise owners develop an independent crisis communications plan that works for their location, as well as the corporate office. During this training, make sure that you and the franchisee select a suitable spokesperson and appoint a crisis management team, outline a method for quickly creating a press statement and social media rollout plan, and write out the steps your team, spokesperson and PR agency must take to remain on the same page.
You should also prepare your franchisee on what to do if the media calls for a response. Simply replying with a “no comment” can often result in a much worse outcome than if you let the reporter know you will provide them with a statement before their deadline. Review this statement with your PR team – and an attorney, if necessary – but do it quickly so your response is supplied to reporters as soon as possible.
Media training is a necessity
It is also a good idea that you have someone on your team who knows how to
Remember that no conversation with the media should be treated as an “off the record” conversation during a crisis and keep in mind that everything you say can and will be scrutinized.
You should also have someone who can monitor the overall crisis coverage and company messaging to measure the effectiveness of your statements. This person should be nimble enough to correct any messaging that proves to be harmful or ineffective.
This may require that your crisis communications team receive outside coaching from a PR professional or media expert. While it might be impossible to provide all your franchise locations with comprehensive media training, you should have someone on your staff who receives this training and can communicate with your franchisees on best practices. It is also a good idea for your crisis management team to practice conversations with the media by holding mock press conferences. You don’t want your spokesperson’s first time answering tough questions in front of a camera to be in the midst of a real crisis. First impressions are always important but they are particularly important when you are facing the media during a crisis situation.
This may seem like a lot of work on the front end, but it is as essential in today’s business world as preparing cost analysis spreadsheets and purchasing inventory.
For franchise brands, your reputation is everything and it extends to your franchisees and their locations. Don’t let a crisis threaten that brand. Create a crisis management plan and train the right employees on how to handle the media so that your company will be protected should a tragedy occur.
Franchising M aga Z in E Usa 19
“ Technology has made it so news spreads so rapidly that it can be halfway around the world in an instant, so your fast reaction is a necessity.”
20 Franchising M aga Z in E Usa h Ave your s Ay: Kamiar Nejad | VP of Innovation | Pizza Guys
Pizza g uys VP of innoVation
Discusses How H e H as Broken Barriers wit H n ew Pizza Guys aDD itions
Kamiar’s Beginnings
In 1986, my father co-founded Pizza Guys and I’ve been around the business ever since I could reach over the store counters.
Fast forward to 65 locations later, and I began working at one of our corporate locations while attending college at Sacramento State. I was trained by one of our best managers in the company, Vi. There, I learned all about the art of running a successful operation. His formula was simple- nurture happy employees, maintain laser focus on the variable costs, all while providing exceptional customer service. After college, I was promoted as a manager and was given my first task to head up a location that needed help. From my experiences, my training with my father, and Vi, I had the groundwork for success instilled in me. These lessons helped me a few years later, when I had the opportunity to purchase a location for myself. I implemented the same mentality as I was taught before- nurture happy employees, maintain laser focus on the variable costs, all while providing exceptional customer service.
Kamiar’s role
My role as VP of Innovation at Pizza Guys holds tremendous significance to me. It represents the culmination of years of hard work and a deep-rooted connection to the brand. I watched my father and our team grow the business to what it is today. This year, we’ve been able to add some exciting additions to Pizza Guys’ kitchens with virtual brand options, Calzone life and Pizza Piatta. These virtual brands will help Pizza
Guys attract new customers, expand customer bases for existing and future franchisees, and create a platform for the development of new tasty menu items.
Breaking Barriers with Pizza guys
Our first location opened in Sacramento in 1986. Since then, we have expanded to 3 states (California, Nevada, and Oregon) and are hoping to develop in Texas soon most of which are owned by franchisees. All of this was accomplished without private equity or stocks, an extremely difficult undertaking. With our nimble corporate structure, still family run and owned, we are able to pivot and make decisions quickly when needed. Our “shareholders” are our customers and our franchisees, and providing the best quality is of upmost importance to us and one of our guiding pillars for success. We source locally grown ingredients and focus on clean label items. We focus on always providing a smile to our customers and do our best in getting involved in every community where our stores are located. These are just some things that set us apart. Another unique advantage for us is our ability to be collaborative with our franchisees. We truly listen, which has created some of our best recipes, procedures, and other successful operations which can quickly get implemented to all locations.
Pizza guys’ recent success
Before the pandemic, I had my eyes set on the growth of virtual brands and I always thought we could launch one within Pizza Guys. Leveraging on the demand of 3rd party delivery partners and “one click ordering” customers
now expect, we aimed to enter this market using our existing locations and distribution channels. The pandemic hit and it was a clear opportunity to provide customers with new options using our existing business model. After many R&D sessions with our team, it was clear that our ability to execute would be dependent on using existing ingredients, readily available to us in the stores. We created a unique menu offering of calzones, something no one else was doing at the time. I wanted this brand to be different. On these platforms you only have a few ways to stand outunique food offerings highlighted by beautiful photography. We launched our new brand in one location, listened to the feedback, went back to the drawing board, then launched to 3 locations and then tweaked it some more. That was the birth of Calzone life and with its success, it is now live in over 55 Pizza Guys locations. We used the 95% of the same ingredients, but created new menu items that were easily recognizable. Customers loved these new offerings and it has also helped boost the bottom line for franchisees as well.
As I continue to work with the brand, I am committed to preserving its core values and traditions while also driving innovation and growth. I aim to further solidify Pizza Guys’ position as an innovator in the take-out and delivery space by continuously improving our offerings, expanding our reach, and enhancing customer experiences. I want to ensure that Pizza Guys remains a beloved household name, evoking the same nostalgia and loyalty that it has always held for me.
Franchising M aga Z in E Usa 21
r I ver street sweets
Franchising
For decades, locals and tourists in Savannah have been irresistibly drawn to the unforgettable charms of River Street Sweets, a beloved family business with a huge assortment of prized confections that offer something for everyone.
For years, customers around the world have been fascinated while watching team members stir a batch of the World Famous Pralines® in a giant copper kettle, add pecans to Chocolate Bear Claws, or fill colorful boxes with handmade chocolates and candies. For those who grew up in or near Savannah in the last 50 years, savoring scrumptious pralines or mouthwatering chocolates was like tasting a piece of candy history.
Unlike most candy or ice cream shops, a hallmark of the River Street Sweets brand is that everything has always been made on the premises with samples offered to
customers who often became fans for life. A thriving ecommerce business ensured that when vacationers returned to their homes, they were able to order delectable pralines and favorite chocolates online. But even with their sweet tooths satisfied, customers lamented there was no way to duplicate the tantalizing aromas and contagiously happy vibe that lingered in their memories after a visit to the historic candy store. According to coowner Jennifer Strickland, replicating the River Street Sweets experience was the first priority when the family decided to scale the business through franchising in 2014 and increase the brand’s footprint nationwide.
“Customers love to see us making the candy,” Strickland said. They are fascinated with the ingredients and the candy making process. We make World Famous Pralines every 30 minutes and offer them to all who enter our doors. This is an important difference because there are few, if any, candy stores making confections, chocolates, and ice cream on
the premises. This not only distinguishes us from competitors but is a very appealing concept for investors and franchisees.”
Currently there are seven franchise locations stretching from Asbury Park, New Jersey, to Key West, Florida. All franchise locations are owned and operated with the brand name River Street Sweets • Savannah’s Candy Kitchen, with owners trained and supported by corporate headquarters to ensure that every store serves fresh, homemade Southern candies in a clean, fun environment. Franchisee Glen Willard opened the first franchise store at Tanger Outlets in Pooler, Georgia in 2015, followed by a second location in Key West on historic Duval Street. After eight years at two thriving locations, business has been sweet!
22 Franchising M aga Z in E Usa Fr A nch I see I n Act I on: RIVER STREET SWEETS
ta K es candy M aK ing e XPerience to ne W heights and e XPands to M eet consu M er de M and through
“Owning this franchise has been lifechanging,” said Willard. “One of the greatest benefits is that my wife and two kids are involved. We are continuing the family-owned tradition associated with the brand, and I definitely see this as a legacy I will pass on to my family. As for prospective franchisees, the opportunities and locations are endless!”
Other franchise owned River Street Sweets • Savannah’s Candy Kitchen locations include Lancaster, Pennsylvania, Greenville, South Carolina, Atlanta, Georgia, Asbury Park, New Jersey, and Kissimmee, Florida. In addition, there are seven company-owned locations, including three in Savannah at River Street, Broughton, and Habersham Village, and two in Charleston, South Caroline on
Market Street and in North Charleston at Tanger Outlets. Two company-owned stores are also located in Myrtle Beach, South Carolina, and Sarasota, Florida. The growth seems phenomenal considering the business concept started in the family’s kitchen at home more than 50 years ago.
Born in Baton Rouge, Louisiana, Jennifer and her family had the pleasure of relishing southern treats such as pralines during numerous trips to New Orleans. Her father, well-known candy master Stan Strickland, recognized the demand for this sweet treat and tinkered with recipes at home with Pam, her mother, while Jennifer and her brother, Tim, were official taste testers. After hundreds of batches, the family perfected the “World Famous Pralines” recipe still used today by River Street Sweets.
As the brand has grown, so has the Strickland family’s unwavering commitment to philanthropy. Recently they commemorated their 50th anniversary and marked their seventh year of support for Kids Café, a Feeding America program that originated in Savannah in 1989. The organization is the largest charity working to end hunger in the United States.
“After 50 years of sweet success, we are honored to pay it forward by supporting an organization that brings hope and nourishment to hungry kids across
America,” said co-owner Tim Strickland. “Kids Café makes a significant impact on the community by offering after-school programs and free meals to children all year long, which is especially important during summer months. Last year our promotion for National Pralines Day raised more than $10,000 and provided 52,590 meals to at-risk children. We are expecting to exceed those results with this year’s promotion.”
With a heart for helping people and enriching the lives of their customers, families, friends, community, and franchisees, River Street Sweets was named the “Second Best Candy Franchise in the Country” by Entrepreneur.com. The brand is expanding its tradition with locations throughout the country with as many as 20 locations planned within the next five years, according to Jennifer Strickland.
“Our Southern family business has grown into an iconic brand like no other candy store in America,” she said. “It’s a success story that is perfect for franchisees who realize they can bring sweet memories to guests and have fun while building a great business. With the help of our dedicated franchisees and all the team members dedicated to our special Guest Experience, we are working toward becoming the #1 candy franchise in America.”
Franchising M aga Z in E Usa 23
s tate of f ranch I s I ng 2023
Twice a year we invite over 100 franchise brands to send their best people to brief us on the state of their business. Mid July we had 126 brands brief us, over 300 franchise professionals represented those brands. Here are some of my takeaways. My clients get a deeper dive into these, and other, topics.
First, some industry wide trends. Franchise lead flow is down overall for franchisors that develop their own lead flow, but in some cases lead quality is up. What does this mean to you? Well, if you are looking for franchises you may find franchise salespeople that are more eager to “sell” rather than qualify candidates to be offered a franchise. Make sure you follow a good investigative process and focus on gathering a lot of quality
information rather than getting sold the sizzle. Review those FDD’s closely.
Franchise brands operate in a very competitive lead market, the best of those brands often have access to candidates referred by people like me who build relationships, get referrals and have a public presence that candidates reach out to. Those brands have either held steady or grown their activity and are under less stress right now. Many of the brands we
24 Franchising M aga Z in E Usa e XPert ADvIce: George Knauf | Senior Franchise Business Advisor | FranChoice
spoke to this month are growing at robust rates.
Options are growing. There were thousands of franchise brands before this year, there are more now. As you look at new or emerging brands be sure to consider them from a business perspective instead of a raving fan perspective. This means to consider the cycle any particular business may be on, the team at the franchise office that will support you and the infrastructure they have built. Most importantly, can they replicate the model, can they teach it to you and will they be there to give you all the support you need for years to come.
Real Estate continues to be a competitive part of the start up process, though it may
George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams.
www.MyPerfectFranchise.com
“ Franchise brands operate in a very competitive lead market, the best of those brands often have access to candidates referred by people like me who build relationships, get referrals and have a public presence that candidates reach out to.
be easing a bit. We are hearing that while it still takes a little time to find the location a franchisee wants, the lease negotiations and tenant improvement funds are getting better slowly. I would still plan on 6 months to a year to find a site, negotiate a lease and build out in most cases. There are definitely more exceptions popping up, we occasionally hear of a small site with modest build out opening in just a few months.
Finding staff is improving slowly. Trends in the market are working in favor of finding staff and the old pipeline of hourly, especially entry level, workers is slowly rebuilding as we expected it to. Some of the side-gig opportunities like Door Dash have diminished so the workers that left hourly jobs for side-gigs are returning and new employees are entering the market.
“There’s riches in the niches”, I heard this more than once in these meetings. While cute and fun to say, I don’t know about riches, but there is definitely opportunity.
Franchise brands have been focused on big urban and suburban markets for a long time, now brands are figuring out how to serve smaller markets well. I spoke to a few brands, both services and retail, that are building solid locations in small towns.
Over time, with the move to big box stores and malls, a lot of National brands left small towns. Now that malls and big box stores are getting competition from online shopping, they are closing some of their big expensive locations and local consumers don’t have those options within reach.
I am seeing high service, high quality, offerings that fit rural towns as well as they do those larger markets. One of them, when I asked, listed towns like the metropolis of Tupelo, Mississippi as home to two very successful locations. Tupelo has a population under 40,000 people with an average income that is often half of larger suburbs. Yet, it is in that niche that a franchisor is finding loyal customers for a high-end product in two locations, and that was one of ten towns they rattled off.
That said, large brands are having great success as well. Select brands in fitness, home services, commercial services, insurance services, senior services, food, beauty, wellness and medical are hitting home runs daily. What makes them stand out is often the quality of the organization they have built behind the franchisees.
Franchise portfolio brands are also growing strong. These are the franchisors that have multiple brands, usually on a theme, like home services or fitness. They have the advantage of building one infrastructure to support multiple brands. Their franchisees also have multiple brands to leverage for growth.
The long and short of it seems to be that there is strength in strength, that the best companies are leveraging their assets and growing fast.
What is your success story? Let’s go find it!
Franchising M aga Z in E Usa 25
”
Su BSCRIBE TO Franchising uSA’s newsletter and receive all the latest franchising news delivered straight to your inbox, every week! want to stay on to P of the latest news and whats ha PP ening at the forefront of franchising? To subscribe visit: www.franchisingmagazineusa.com
doodYcalls making pET OW n ERS hip & E n TRE pRE n Eu RS hip E a S i ER aUgUSt 2023 college hunks haul I ng J unk and mov I ng Four M i LLion M eaL s donated O n T h E COVER E xpERT adV i CE mob I le franch I ses rollI ng out I n more I ndustr I es and markets un LOCking n EW O pp ORT uni T i ES the advantages of own I ng a mob I le franch I se L aTEST n EWS in on the road franch I ses
www.franchisingmagazineusa.com Don’t miss an issue get the aPP I grew up in a working-class neighborhood in Brooklyn, New York, as a first-generation Caribbean American. At an early age, my mother taught me to have a high respect for education. I fondly remember my fifth and sixth grade teacher, who instilled in me a love and passion for learning by fostering creative and personalized classroom atmosphere where my classmates and had fun in every subject. I truly loved going to school every day. My passion for education led me to Williams College, where I earned bachelor’s degree in political economy and history, and Duke University’s Fuqua School of Business, where received my MBA. While my career has been diverse, including leadership roles at Sodexo, I believe in continuously challenging myself and my team to go beyond what is expected. don’t want to merely achieve a goal; I want to exceed it. In addition to prioritizing those key team values, my personal value system has always been something I have never compromised. Simply put, my values matter more than my comfort. have learned the importance of standing up for my values, even when it may have been easier to remain silent or take the path most traveled. Throughout my professional career, have occasionally been faced with tough decisions, such as choosing between prioritizing speed or maintaining highquality standards. Despite facing resistance and potential backlash, I have always chosen to uphold my values and make decisions that align with what I believe is right for my team and an organization’s long-term success. These small acts of courage not only maintained the integrity of the company’s values but also earned the respect and trust of my teammates. These traits have not only shaped my leadership style but have also positively influenced the culture, performance and overall achievements of the teams have had the privilege to lead. Transitioning to Early Childhood Education When was first introduced to the opportunity at Goddard, it made me think back to my experience as a young mother Jacqueline Burls, senior vice president and chief school support services officer, Goddard systems, llc cover story: Jacqueline Burls Goddard Systems, LLC and the battle to find high-quality early childhood education options for my own children. My husband and I chose the school for our children that we did because the teachers loved the children AND parents. It’s one thing for teacher to love, care for and provide quality education, but it’s extremely special – and impactful – to have teacher dedicated to the parents, too. I loved the idea of being able to help Goddard franchisees create that same experience and peace of mind that we received when we finally found the right school for our children. At Goddard, teachers play vital role in instilling the skills children need to be successful in school and in life. With a focus on academic, social and emotional growth, Goddard nurtures the extraordinary in every child during their most formative years. Goddard’s academic philosophy particularly appealed to me. It’s guided by an inquiry-based learning experience that embraces the natural curiosity and sense of wonder children bring into the classroom. Through child-led experiences, children learn about themselves and the world around them by exploring their interests, investigating concepts and asking questions – fostering skills such as critical thinking, problem-solving and collaboration. Our schools are wholeheartedly committed to creating warm, nurturing and safe environment that gives children the space to be curious, take chances, have fun and Starbucks, Walmart and 7-Eleven, my passion never wavered and ultimately helped lead me to my current role. am honored to serve as senior vice president and chief school support services officer at Goddard Systems, LLC, the manager of The Goddard School franchise system. In this role, provide leadership on brand development, operational excellence and customer engagement strategies to drive long-term growth for franchise system comprising more than 600 early childhood education schools and 15,000 faculty members serving more than 90,000 young students across the United States. Climbing to the C-Suite am focused on making decisions based on impact and value and like to call myself an operator at heart, as I enjoy making things easier, eliminating redundancies and increasing efficiencies. These skills have aided me in my career progression, beginning as a financial analyst at Morgan Stanley and business positions with The City of New York and Deloitte Consulting, and advancing into a variety of operational and franchise development leadership positions at global companies. As grew in my career, I uncovered another passion: leadership. In short, am committed to accelerating performance by providing clarity of purpose, inspiring commitment among my colleagues and unlocking the full potential of teams, franchisees and partners. Building a culture of trust within my team has always been top priority. Setting and maintaining high standards has also been major driving force behind my career. VOL 11, ISSUE 8, aUgUSt 2023 The magazine for franchisees • WWW.franchisingmagazineUsa com 3 IndIcators that show You are readY for franchIsIng special feature on the road mobIle franchIsIng COVER STORY JacquelIne burls senior vice president and chief school support services officer, Goddard systems, llc annOunCEmEnTS fROm ThE induSTRY franchIsIng news creatIve methods financial and otherwise to keep the best!
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42 Handyman Connection
Shaun McCarthy: a Timeless concept in a changing World
48 VaVia: continues rapid growth With new locations in austin and The greater houston area
Expert Advice
34 Rick Bisio: Mobile Franchises rolling Out in More industries and Markets
Have Your Say
40 Creative Colors International: Unlocking new Opportunities The advantage of Owning a Mobile Franchise
46 Doody Calls: Making Pet Ownership & Entrepreneurship Easier
50 Pool Scouts: Drives client loyalty and count in q2 2023
Franchisor in Depth
32 College Hunks Hauling and Junk Moving: Four Million Meals Donated to U.s hunger
44 Floor Coverings International: has grown into One of The highest rated Flooring concepts in north america
52 Home Franchise Concepts: Ownership Program
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contents
O n T h E r O a D - MO bil E FE a TU r E
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Jun K King Debuts Dumpster Bags: the ultimate convenience in Junk removal
Junk King, the nation’s most eco-friendly junk removal service, has officially announced the nationwide launch of the JK Dumpster Bag, an innovative solution designed to revolutionize junk removal. With a focus on convenience, sustainability and cost-effectiveness, Junk King’s JK Dumpster Bags presents individuals and businesses alike with a simple option for eliminating unwanted junk and reclaiming valuable space.
Featuring an impressive capacity of three cubic yards, junk King’s Dumpster b ags can accommodate up to a remarkable 3,000 pounds of junk and clutter. Designed with convenience and affordability in mind, the bags are compact, easy to set up, and readily available for immediate use. h omeowners and businesses in need of flexibility can fill the bag at their leisure and easily schedule a hassle-free pickup, streamlining the junk removal process for any project without the need for excessive equipment.
“We are thrilled to introduce the jK Dumpster b ag, as they offer a professional and efficient solution for customers, especially those who need to tackle smaller projects.
The launch of the jK Dumpster b ag represents a significant milestone for junk King, solidifying their dedication to customer satisfaction and environmental responsibility. Priced at $27.99, these bags are both cost-effective for customers and provide junk King franchise owners an additional revenue stream to support their bottom line. a s part of n eighborly, the world’s largest home services company, junk King is well positioned to leverage the jK Dumpster b ag rollout nationwide.
For more information about Junk King and the JK Dumpster Bag services, please visit https://www.junk-king.com/services/ jk-dumpster-bag.
franchise coordinator
Truly Nolen Pest Control recently announced the promotion of Kim Socia to Senior Franchise Coordinator. Socia, who has been part of the company’s Domestic Franchise Division since 2011, will remain based out of the company’s Chandler, Ariz. service office at 150 W. Elliot Rd., Suite 9.
s ocia first joined the company in s eptember 1999 as a part-time administrative a ssistant for the Domestic Franchise Division. after six months, she started assisting three Tucson service offices, and then went full-time in December 2001. Following multiple positions over the next decade within the company, in august 2011, she re-joined Franchising as the Franchise administrator.
“ i ’m so grateful for the opportunity to work with franchise owners on a different level than i have previously. i really enjoy the longterm planning and strategic elements of business development and i look forward to helping our franchise owners plan, scale, and grow their businesses,” said s ocia.
“Kim brings a wealth of expertise to her new role and she has put in all the hard work and effort to ensure her success in her continued efforts to provide unsurpassed support to our current ownership and all of our future owners.,” said l ance Washington, Director of Domestic Franchising and acquisitions. “ in her new position, Kim will take a lead role in franchise strategy, management, marketing and sales. i look forward to her continued success.”
www.trulynolen.com
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h o M e cLean h eroes continues Mission of honoring first responders
First responders are the backbone of many communities. Police officers, firefighters, emergency room doctors and nurses, and others put their lives on the line daily to serve and protect their neighbors and perfect strangers. since they began franchising in 2019, h ome clean h eroes has made it their mission to give back to first responders and they’re upping the ante this fall. The commercial home cleaning company is holding a contest that will award one lucky
first responder and up to three guests a trip to n ew York city to attend the annual Thanksgiving Day parade.
h ome clean h eroes is partnering with the First r esponders children’s Foundation to offer roundtrip flights and hotel accommodations for two nights in the big apple. The winner will also receive an invitation to the V iP Thanksgiving Day Parade & breakfast, hosted the First r esponders children’s Foundation and receive front row views of the iconic
parade. it’s a one-of-a-kind event. l ast year more than 1,500 people, including children and families of first responders lost or injured in the line of duty from n ew York and n ew j ersey, attended.
The contest closes on august 31st and those interested can nominate a first responder at www.homecleanheroes. com/parade . The contest is open to police officers, firefighters, EMT, 911 operators, and emergency room doctors and nurses.
r esiBrands aims to transform houses into warm, inviting spaces that embody the spirit of autumn
underappreciated square footage of your home into an idyllic indoor-outdoor retreat.
2. Embrace Earthy Tones: infuse your home with the colors of autumn. That 1 Painter offers an extensive range of paints and wallpapers inspired by nature, allowing you to bring the golden hues, warm oranges, and deep browns of the season indoors.
3. Protect Your h ome’s Exterior: With colder nights and winter weather approaching, it is a great idea to make sure the exterior of your home is prepared. That 1 Painter’s team of expert craftsmen are ready to freshen up your home and make sure your exterior is looking its best.
As autumn approaches, ResiBrands is excited to share some of the top home improvement ideas that will help homeowners prepare their abodes for the cozy and vibrant season ahead. With their two esteemed franchise brands in Garage up and That 1 Painter.
1. create a cozy indoor- Outdoor r etreat: autumn is a great time to enjoy the outdoors and let nature fill your home. g arage Up can help you create a cozy retreat with your already existing garage that is sure to make the neighbors jealous. g arage Up has years of experience transforming the
r esibrands is committed to helping homeowners create spaces that reflect the beauty of autumn. The brand believes that their innovative franchises, services, and expertise can be of immense value to any homeowner looking for an upgrade this fall.
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four M iLLion M eaL s D onate D to u. s. hunger fro M Co LLege hun K s hau Ling J un K an D M oV ing®
College HuNKS Hauling Junk and Moving®, an award-winning company and industry leader in stress-free solutions for moving and junk-hauling needs, has reached the FOuR MILLION MARK in food donations to u.S. Hunger, the brand’s national charitable partner.
The purpose-driven full-service moving and junk removal company is a long-time supporter of the nonprofit that strives to end childhood hunger.
For every moving or junk hauling job completed, College HUNKS donates two nutritious meals for a child experiencing food insecurity. U.S. Hunger helps distribute meals to those in need.
32 Franchising M aga Z in E Usa Fr A nch I sor I n D e P th: College Hunks Hauling Junk and Moving®
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“Our company is built around community and service, and I’m proud that we have been able to give back to the people and places in which we operate through our partnership with U.S. Hunger,” said Nick Friedman, Co-Founder and Visionary of College HUNKS. “Whether it’s national partnerships like U.S. Hunger, or local organizations that need help, our dedicated team members understand our greater mission to do good and I thank them for helping us reach the four million meals milestone.”
According to U.S. Hunger, children are most at risk for food insecurity in the summer when school is out, and school meals are unavailable. The summer is the busiest time of year for moving, and College HUNKS aims to make a meaningful impact in alleviating food insecurity with their ongoing commitment of donating two meals for every job completed.
“The only way we continue to serve at-risk Americans year after year are partnerships like the one we have with College
HUNKS,” said CEO of U.S. Hunger Rick Whitted.
One in four people struggle with food insecurity or are unsure of where they will get their next meal. For more than a decade, U.S. Hunger has activated more than 800,000 volunteers to distribute more than 150 million meals across the globe. They provide access to nutritious meals for low-income families and individuals.
To date, they have distributed meals in 53 countries and all the U.S. States, as well as Puerto Rico.
In addition to U.S. Hunger, College HUNKS also supports Goodwill Industries, Habitat for Humanity ReStore®, and programs that help victims of domestic violence. College HUNKS works with local shelters to provide discounted moves for survivors of domestic violence, so they may relocate to a safer environment. During Domestic Violence awareness month, many such moves are provided free of charge. Local College HUNKS locations also support area charities and other community initiatives such as various volunteer work for different Hunger Projects around the US.
For more information, visit www.collegehunkshaulingjunk.com
aB
out college hunK s hauling Junk and Moving:
College HuNKS Hauling Junk & Moving® was originally founded by two college buddies with a beat-up cargo van and now has more than 200 franchises providing full-service tech-enabled residential and commercial moving, junk removal, donation pickups, and labor services in the united States as well as Canada.
H.u.N.K.S., which stands for Honest, uniformed, Nice, Knowledgeable, Service, is a socially conscious, valuesbased organization and has a national partnership with u.S. Hunger, which strives to end childhood hunger. The brand was awarded the Community Hero award by u.S. Hunger in 2022. The company strives to become recognized as an iconic brand, renowned for its world-class company culture and service, while also providing a viable employment and franchise opportunity to pursue personal and professional fulfillment.
for more information, visit www.collegehunkshaulingjunk.com.
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m ob I le f ranch I ses r ollI ng out I n m ore Industr I es and m arkets
When you ask most people what they think of when they hear the word “franchise,” the most common answer tends to be a fast-food franchise, which isn’t surprising. In a recent report from franchising platform Franchise Direct, fast food franchises make up 25% of all franchises in the u.S.
The most well-known franchises also tend to be ones with static locations. However, from my position as a franchise coach, I have observed the mobile business model taking off and growing in both popularity
among franchisees and success in multiple industries and markets.
hit the road
It may be curious why a franchisee would want to operate their business out of vehicles, but there are several benefits to the model that are appealing to the newest generation of business owners and franchisees. Many of these newcomers are former employees who discovered a preference for remote work and were reluctant (or refused) to return to office life. Because of this, many people began quitting their jobs to look for positions that were more flexible about remote work.
34 Franchising M aga Z in E Usa e XPert ADvIce: Rick Bisio | Franchise Coach & Author
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Some franchise models fit well with the idea of remote work, one of which is the mobile franchise. It’s a business model which allows you to own and operate your own franchise without needing to invest in an expensive rental, lease, or piece of property that you have to develop yourself. A mobile franchise carries little to no property obligations beyond maintenance of your vehicle(s).
Another benefit to mobile franchising is the ease of upkeep. With a fixed location, you need to maintain your location so that it’s inviting to customers or clients as well as a pleasant place to work for your employees. A mobile franchise doesn’t carry these long-term obligations. As long as your service vehicles are kept in good repair and have a clean exterior, you’ll look good to customers and your staff can take pride in their equipment.
a Bump or two in the road
Of course, no franchising model is perfect. When it comes to mobile franchising, visibility is one of the toughest hurdles. Traditional storefront businesses have the benefit of a sign, a façade, and other attention-grabbing features. Lacking this, it’s important for a mobile franchise to invest in good marketing programs to get potential customers’ attention. Wraps around vehicles with the franchise’s phone number, email, and website are helpful, as well as a strong internet presence. For mobile franchises that rely on walk-up business, like food trucks, any website created should have a route with locations where the trucks will be on a given date. Perhaps the biggest factor in visibility is how much a franchisor or franchisee is willing to spend on marketing and advertising. Skimping on the marketing and advertising budget means it’s not likely it will attract much business. But it’s not just money that matters. A franchisor or franchisee needs to invest the time and effort to build business relationships as well. Finding reliable suppliers, making connections both in the industry and in local business communities, and joining local organizations are all important to helping any franchise establish itself and grow.
Plenty of Makes and Models
Mobile franchising is proving suitable for a wide range of different industries and business ideas within those industries. Probably the first one that people think of when thinking of mobile businesses is the food truck. These franchises can make a good living on both driving regular routes (like an ice cream truck) and providing concessions during special events like fairs, carnivals, and outdoor expos.
The home services industry is another viable one for mobile franchises. Because the majority of these services are performed at the customer’s home, there is little need for a brick-and-mortar shop. Lawncare services, interior or exterior cleaning services, roofing repair services, appliance repair services, all of these can be run from service vehicles that transport tools and materials to the customer’s house.
Small-scale delivery and shipping franchises can also operate as a mobile franchise, or one whose “home office” is in digital space. Moving services are one such business, as well as parcel delivery services. And of course, independent food delivery franchises really came into
their own with the pandemic, providing restaurants that didn’t have a pre-existing delivery service to serve customers without needing an open dining area.
the road ahead for Mobile Franchising
From my observations, franchising is growing to fill in gaps and provide services for people where there didn’t used to be anyone to serve them. I expect to see more home services branching out into mobile franchising, including more contractor-based services like insulation and fencing installation. As technology evolves and reduces space requirements for things like administrative functions, it will do away with the necessity for large amounts of office space and enable remote management.
Franchising has been refined as a business model in recent years. With time and experimentation, proven methods have emerged, making operations more efficient and predictable. As technology advances, I foresee mobile franchising being the vehicle to many franchisees trip down the road to success.
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rick Bisio is one of the country’s most respected franchise coaches and author of the Amazon best seller, The Educated Franchise – 3rd Edition. Since becoming A Franchise Coach in 2002, Bisio has assisted thousands of aspiring entrepreneurs nationwide helping them explore the dream of business ownership. www.afranchisecoach.com
fiLta e n V iron M entaL KitC hen
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Filta Environmental Kitchen Solutions Added Big Name Clients SpaceX, NASA Space Center, 100+ Whole Foods Locations, Yosemite National Park and Churchill Downs in Q1 and Q2 2023.
Filta Environmental Kitchen Solutions (Filta), the pioneering leader of active fryer management and environmental kitchen sustainability across the food and hospitality industries, added many new clients in the first half of 2023 including SpaceX in Cape Canaveral, Fla., NASA Space Center in Houston, more than 100 Whole Foods locations nationwide, Yosemite National Park in California, and Churchill Downs in Louisville, Ky.
“We are always thrilled to add new clients,”
36 Franchising M aga Z in E Usa Fr A nch I see I n Act Io n: Filta Environmental Kitchen Solutions on the ro ADM o BI le F e A ture
said Filta CEO Tom Dunn. “But the heart of our business is local franchise owners helping both high profile customers like SpaceX and Whole Foods, and independent and multi-unit restaurant operators dependably deliver better tasting fried food to patrons while improving employee safety. We have more than 130 franchisees who filter then pick up waste cooking oil every week, recycling more than 5 million gallons a year from thousands of commercial and independent kitchens nationwide. We make kitchens faster, greener, safer, and cleaner.”
SpaceX is serviced by Filta franchise owner Sam Merrill who works in Florida’s Volusia and Brevard Counties. He began working in SpaceX’s main kitchen facility in Cape Canaveral after a months-long security protocol and now microfilters and removes the spent oil from a total of five 50-pound fryers inside kitchens and food trucks on the campus.
NASA Space Center in Houston is serviced by Filta franchise owner Mike Powers, who has a personal passion for the intergalactic, growing up with a dad who was an Apollo project engineer and a mom who was a NASA secretary. This spring, he began servicing the Space Center’s three 80-pound fryers and two 50-pounders that he says cook up chicken tenders that are “out of this world.” Filta also works in more than 50 hospitals in the Houston metro and services the six 50-pound fryers in the Product Evaluation Center at the Sysco Food world headquarters, a hub for kitchen research and development. In Texas, Filta also services all 12 Whole Foods locations in the Houston metro and, in Austin, franchise owner Pablo Gracia services all six locations in the metro that have fryers, including the original location.
Whole Foods is known for its fastidious focus on quality, safety, health and cleanliness. Through a relationship as a national vendor with RTS/Elytus, Filta has become a valued partner with more than 100 Whole Foods locations nationwide which increasingly rely on Filta to help its kitchens run faster, greener, safer and cleaner. In addition to Texas, locations include more than 20 in the Washington, D.C. metro, supervised by franchise
owner Derek Riebel, and nearly 10 in the Midwest region of Cincinnati, Louisville, Lexington and Columbus, supervised by franchise owners Ken Melick and Ryan Hopper. In the Philadelphia area, franchise owner Allen Whitehead services more than eight Whole Foods, several of which offer other food concepts within their locations including Federal Donuts and Plant Burger. Even more Whole Foods locations are expected to come on board as Filta proves its advantages to kitchens and more individual Filta franchisees nationwide provide free site evaluations, service capabilities for microfiltration, and sample Environmental Impact Reports. Also interested in sustainability and cost reduction, Yosemite National Park approached Filta corporate more than a year ago but more urgently to mitigate a bear problem. With bins of waste oil wafting tempting smells to the wildlife, bears were venturing down to the valley. Arthur and Patricia Haggerty opened the local franchise and re-engaged Yosemite National Park with the assistance of Tim Whipple, the franchise owner in Northern California. Filta removes oil immediately after service leaving kitchens bin free so since Haggerty has been filtering and recycling, there is no need for waste oil bins in Yosemite’s kitchens, fryers are wellmanaged, and Yosemite staff doesn’t have dump oil, risking spills, falls and burns – and the bears need to find their snacks elsewhere. Filta regularly services 20 fryers ranging from 50- to 100-pounds in six Yosemite hotels and restaurants. When winter comes, Haggerty will service 11 fryers in two locations, the Yosemite Valley Lodge and Badger Pass Ski Resort. Churchill Downs became a Filta customer just days before the Kentucky Derby in early May 2023. Midwest franchise owners Ken Melick and Ryan Hopper had the business to service the high-end Matt Winn’s Steakhouse in the new first turn building and other kitchens were so impressed that Filta was asked to work with the entire team of 15 executive chefs and service 22 50-pound fryers, 23 90-pound fryers as well as an additional 10 50-pound fryers brought in for the actual Derby on May 6. All this with Melick and Hopper’s
team doing the final walk through just two days before the Derby began – talk about a last stretch sprint.
“The commitment of our franchise owners from the Midwest to California and from Houston to Florida is what has allowed our system to grow and prosper,” said Dunn. “It’s always nice to toss around fancy household names but it’s more gratifying to me knowing that our owners just ‘Do The Right Thing’ with each and every one of their clients, day in and day out.”
Filta makes commercial kitchens faster, cleaner, safer and greener by microfiltering existing cooking oil, providing bin-free waste oil collection, deep cleaning fryers, and recycling waste oil. Customers range from single and chain restaurants to commercial kitchens inside hospitals, hotels, groceries, universities, casinos, business facilities, stadiums (NFL, NCAA, MLB, NHL), and more. Filta has recycled nearly 1 billion pounds of used cooking oil into biodiesel, significantly reducing the impact of waste fryer oil on the environment. For every gallon of biodiesel put into use, Filta prevents 16 pounds of carbon dioxide from entering the atmosphere.
For more information and www.gofilta.com/franchise for franchise development opportunities.
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tom Dunn f ilta CEO
Franchising can be a gateway to finding a newfound sense of freedom and independence. The path to that freedom is different for everybody – some people know from the beginning that they want to be their own boss, and some just happen to gravitate towards it.
Eric Broussard, the proud owner of Chem-Dry in Chicago, made the leap to entrepreneurship in 2020. Entrepreneurship wasn’t an impulsive decision for him, it took time for Broussard to realize that he should take the leap toward owning his own franchise. His inspiring journey is a testament to the power of resilience and the rewards that await those who dare to pursue their dreams.
careful consideration to align Personal goals
Broussard traversed through various roles before he found the brand that would shift the course of his life, propelling him into entrepreneurship. From facing unemployment, driving for Uber, and later embracing the responsibilities of a paramedic, Broussard’s experience covered a wide spectrum. Eventually, his path led him to the doors of a competing company within the cleaning industry, where he tirelessly dedicated himself to honing his skills and knowledge.
Despite having immersed himself in the cleaning industry twice throughout his career, it was not a quick decision to become a franchisee. It took time before Broussard fully comprehended the potential within himself and the franchise model to seize the opportunity and embrace the pursuit of being his own boss.
It was a leap of faith grounded in a deep-rooted belief in his abilities, a proven business model he found in Chem-Dry, and an unwavering determination to shape his destiny as an entrepreneur.
the decision to invest in the right Franchise opportunity
By 2020 Broussard was working for a competitor in the cleaning industry, exhausted and burnt out almost daily. His wife prompted him with the first question that sealed the deal for his decision to
38 Franchising M aga Z in E Usa Fr A nch I see I n Act I on: Chem-Dry
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pursue franchise ownership – “How Long Are You Going to Do This?”
This question made Broussard evaluate how long he could continue in his current role, and begin exploring how he could turn his life around. He started to make plans, putting a timeline on what he wanted out of the next five years. One of his big considerations was how his business was going to be shaped in 2020. At the height of the pandemic, he would need to think innovatively to make sure people felt safe and validate his customers were getting a valuable service during challenging times.
Broussard did not let this deter him, and he joined the Chem-Dry team.
When considering becoming a franchisee, Broussard found the most comfort moving forward in part due to the tremendous training and support offered by the franchisor. Chem Dry provides a comprehensive training program that helps train new franchisees on every aspect of their new business, as well as ongoing support and coaching. This includes training on marketing and all business programs and platforms, how to continue to grow your business, and much more.
Business ownership is always harder than it looks, but having a recognizable brand behind you that offers lots of training, support, and resources can help make the opportunity to succeed more attainable.
open, operating, growing
Opening during the midst of the pandemic was a challenge on its own, but by diversifying services and prioritizing customer service, Broussard’s business continued to thrive despite the pandemic’s hurdles. His track record of determination and knowledge of the industry, paired with the backing of a reputable franchisor, wildly contributed to his success.
Broussard believes that investing in a proven business model is one of the best ways entrepreneurs can tap into an established brand’s success while still enjoying the benefits of being their own boss. He found that franchising provides a structured framework and support system, allowing individuals to leverage the expertise and resources of a larger organization while retaining the flexibility to make autonomous decisions. The blend of guidance and autonomy seen at Chem Dry empowers aspiring business owners, like himself, to shape their own future, create a fulfilling work-life balance, and ultimately pave their path towards financial stability and personal fulfillment.
Since its launch in 1977, Chem-Dry has become the recognized market leader by building a robust network of 1,800 franchises across the country, serving more than 40,000 homes and businesses weekly across 55 countries. With the $5 billion carpet cleaning industry expected to increase 1.5% in 2023, Chem-Dry is poised to continue its market leadership and growth.
According to Chem-Dry’s Franchise Disclosure Document, the Top 25% of franchise territories generated $700,250 in 2022, earning 16.4% more than the previous year.
Broussard has serviced thousands of homes and businesses since opening in 2020, delighting customers along the way and making him a standout franchisee in the Chem-Dry system.
For Broussard, seeking to break free from the constraints of traditional employment, franchising offered an enticing opportunity to take control of his professional destiny.
For more information about the franchise opportunity, call 877-450-4874 or visit chemdryfranchise.com.
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U N lo C k IN g N EW o pport UNIt IES: the aDVantages of o wning a Mo BiLe fran C hise
Rising rents, reduced revenue, high inflation, and supply constraints are putting a crimp in the profits of many brick-andmortar small businesses. An increased number of small business owners need to catch up on their rent, according to a survey of 4,205 businesses conducted by Alignable. Nearly 40% of small business owners were unable to pay their rent in full or on time in April. Many business owners are paying at least 50% more rent than they did before the pandemic outbreak, and many have not fully recovered from the hardships they faced during COVID.
Perks of a Mobile Business
As more entrepreneurs seek to cut costs and break free from the constraints of brick-and-mortar establishments, the allure of owning a mobile franchise is increasing. Entrepreneur magazine has a list of at least 150 mobile and home-based franchise opportunities. Franchising allows you to launch a business with a proven brand, training, and ongoing support. To understand if a mobile franchise is the right choice for you, let’s explore some of the perks of operating a mobile business.
• Flexibility: Imagine being your own boss and having the freedom to set your own schedule. With a mobile franchise, you can work when and where it suits you. No more rigid 9-to-5 grind! Unlike fixed-location businesses, mobile franchises allow owners to choose when and where they operate. Flexibility enables franchisees to target specific markets, attend events, cater to customers’ changing demands, and explore new territories without being tied down to a single location.
• Low costs, less stress: Say goodbye to the hefty expenses associated with
h Ave your s Ay: Creative Colors International
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By embracing the mobile franchise concept, savvy entrepreneurs can unlock new opportunities, cater to evolving consumer demands, and build a business that aligns with the dynamic nature of the modern world. As the business landscape continues to evolve, mobile franchises stand poised to revolutionize the way we think about entrepreneurship.
leasing or maintaining a physical storefront. A mobile franchise slashes those overhead costs and reduces financial strain. You can avoid leasing, construction, utilities, and maintenance expenses. Reducing the initial investment helps minimize risk. Our company, Creative Colors International (CCI), has 150 mobile vans serving customers across the United States and Canada. We were named a Top LowCost Franchise by Franchise Business Review in 2023. More money in your pocket, less worry on your mind!
• Target new customers: Take your business directly to customers’ doorsteps! By going mobile, you can reach a broader audience and tap into markets you might have missed. Mobile franchises enable you to establish a personal and convenient connection with your target audience. This accessibility enhances customer satisfaction and creates opportunities for repeat business and word-of-mouth referrals, ultimately driving revenue growth. Convenience is key, and customers love it.
• Brand on wheels: Turn your vehicle into a moving advertisement. With eye-catching branding, your mobile franchise becomes a roaming billboard, catching attention and spreading brand awareness without breaking
the bank on traditional marketing. A mobile advertising approach can generate substantial visibility, attract attention, and cost-effectively create brand awareness. Additionally, mobile franchisees can employ targeted digital marketing strategies, such as social media campaigns, to reach a broader audience and maximize their marketing dollars.
• Adapt and conquer: The business world constantly evolves, and you must keep up. A mobile franchise offers the flexibility to adapt to changing trends and diversify your services to stay ahead of the competition. Be nimble, be successful.
• Scalable opportunity: Once you’ve fine-tuned your mobile business model and proven its success, you can replicate it by adding more units. Whether it’s additional vehicles, trailers, or teams, scaling up allows you to serve more customers simultaneously and increase your revenue potential. You can expand within your local region and add additional territories where available. Embracing technology can significantly contribute to the scalability of a mobile business. Implementing systems for streamlined operations, efficient logistics management, and optimized scheduling can help you handle increased demand as you expand. Utilizing mobile apps, online booking platforms, and customer relationship management tools can enhance your efficiency and scalability. Most franchisors have the tools you need to facilitate expansion.
As the President of CCI, I have more than 31 years of experience helping entrepreneurs launch mobile repair and restoration businesses. Having the ability to tackle entrepreneurship as an owneroperator allows people to start a business with less risk and focus on expanding as they build a loyal customer base. Our franchisees have all the tools they need in their mobile vans to serve customers, and they can conduct back-office administrative tasks from a home office.
drawbacks of owning a Business on Wheels
While a mobile business is a cost-effective model, there are a few downsides to taking your franchise on the road. You’ll have to contend with fluctuating gas prices and maintenance. You’ll also need to be proactive regarding your marketing since your location can’t be pulled up on a Google map. Most franchises have robust online marketing efforts to help eliminate this issue, and it’s commonplace for a potential customer to research a business online.
If you want to embrace the perks of owning a mobile franchise, get ready for an adventure. Enjoy the freedom, reach new customers, and watch your business thrive. The possibilities are endless, and the rewards are waiting for you.
Mark J. Bollman is the President of Creative Colors International,Inc. the nation’s leading on-site repair and restoration franchise.
Franchising M aga Z in E Usa 41
the eVo Lution of the h an Dy M an ConneC tion fran C hise:
When I embarked on the journey of finding a franchise business to own, I knew I had to consider various factors. Questions filled my mind: How passionate am I about the industry? Is this business recession resistant? What kind of support system do they have in place?
These were all crucial inquiries that would shape my path as an entrepreneur. However, little did I know that what I would learn about Handyman Connection would prove to be even more valuable than any questions I asked myself before embarking on this journey and purchasing my Colorado Springs location.
Handyman Connection, I realized, is not just a franchise; it is the franchise of the future. Allow me to share with you why I believe this concept will thrive amidst a rapidly changing world of technological advancements.
First and foremost, Handyman Connection is a franchise that cannot be replaced by artificial intelligence or the progress of technology. The tasks that our dedicated team of craftsmen in Colorado Springs, and around North America, undertake each day demand the skillful touch of experienced professionals who possess a genuine passion for the industry and a commitment to enhancing the beauty of one’s home. While technological advancements can undoubtedly assist us in scheduling and project assessments, they can never supersede the need for human craftsmanship. Technology may evolve, but the artistry and attention to detail that our skilled craftsmen bring to every project can never be replicated. We embrace the growth that technology offers us, utilizing
Fr A nch I see I n Act I on: Shaun McCarthy | Handyman Connection
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Handyman Connection, I realized, is not just a franchise; it is the franchise of the future.”
it to streamline operations and enhance customer experiences, but we will never be phased out by it.
Think about the wide array of tasks that a handyman tackles on a regular basis. From fixing leaky faucets to repairing electrical systems, painting walls to installing shelves, these are the types of projects that require the human touch—a discerning eye, intuition, experience, and problemsolving skills that only skilled craftsmen possess. While technology may continue to advance, it cannot match the dexterity and adaptability of a handyman. As our lives become more intertwined with technology, the demand for skilled handymen may even increase, as homeowners seek reliable professionals to address the complexities and intricacies of maintaining and improving their homes.
Secondly, a family’s home is often their most significant asset. For most families, purchasing a home is the largest investment they will ever make. At Handyman
Connection, we take pride in our role in keeping every home beautiful. Homes are not fleeting commodities; they are assets that endure over the years, necessitating constant upkeep. This reality solidifies the indispensable need for a handyman. No matter how advanced technology becomes, it cannot replace the care and attention that we provide to homeowners and their cherished living spaces.
Homeowners understand the importance of maintaining and enhancing their investment. Regular maintenance and improvements not only contribute to their quality of life but also increase the value of their property. In an era where homeownership remains a priority for many individuals and families, the need for handyman services will continue to grow. Handyman Connection, with its unwavering commitment to exceptional craftsmanship and customer satisfaction, is uniquely positioned to meet this ongoing demand. Furthermore, Handyman Connection is more than just a franchise—it is a tightknit community. As a franchisee, I have experienced firsthand the unparalleled support system that Handyman Connection provides. From comprehensive training programs to ongoing marketing support,
the brand is dedicated to ensuring the success of its franchisees. The network of fellow franchise owners is a wellspring of invaluable knowledge and collaboration, enabling us to share best practices and overcome challenges together. In an ever-changing world, having a robust support system and access to like-minded professionals is vital to weathering any storm.
I am convinced that Handyman Connection is not merely a franchise; it is a timeless concept in a world of constant change. The need for skilled handymen will persist despite the advancements in technology. With a steadfast focus on expertise, craftsmanship, and customer satisfaction, Handyman Connection is poised to thrive as homeowners continue to invest in their most valuable asset—their homes. My experience as a franchise owner has reinforced my belief in the future of the Handyman Connection brand and its ability to adapt and excel in an evolving marketplace. As technology progresses, one thing remains certain—there will always be a demand for trusted, skilled craftsmen who can keep our homes beautiful and functional. Handyman Connection is not just here to stay; it is here to lead us into a future where dedication, passion, and expertise will always find their place.
“
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“ Technology may evolve, but the artistry and attention to detail that our skilled craftsmen bring to every project can never be replicated.
”
Floor Coverings International has been in business since 1988. Perfecting its business model for more than three decades, it now boasts 224 franchises spanning the united States and Canada.
As a standout brand in the $48 billion industry, Floor Coverings International has earned the reputation of the No. 1 rated flooring company in North America by Net Promoter Score.
How has this brand mastered such a remarkable reputation while continuing to expand its franchise footprint?
Who is Floor coverings international?
Floor Coverings International is the
youngest brand in the FirstService Brands portfolio, offering current and potential franchisees the most opportunity for growth and largest growth trajectory in the industry.
With the backing of its parent company, Floor Coverings International is on a mission to excel as the No. 1 rated in-home flooring experience in North America.
The brand specializes in full service residential flooring, and its mobile showroom franchise concept is breaking the mold in terms of traditional customer expectations. With flooring being one of the most valuable updates homeowners can invest in, Floor Coverings International is changing the way people tackle flooring.
As the leading flooring franchise, Floor Coverings International is dominating the industry with over 400,000 happy customers and counting.
Mobile Flooring showrooms® & rave-Worthy customer e xperience as competitive advantage
Driving Floor Covering International’s impressive growth and strong performance is its Mobile Flooring Showrooms and Rave-Worthy Customer Experience.
The brand’s business model allows franchisees to bring flooring options to customers directly. Unlike big box stores, Floor Coverings International prioritizes quality and selection for customers. The brand has achieved this by pioneering a new way of servicing customers via its mobile showroom concept.
Customers can browse through a wide selection of flooring options from the comfort of their own homes. The Mobile
44 Franchising M aga Z in E Usa Fr A nch I sor I n D e P th: Floor Coverings International
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Mobile flooring showrooms® & rave-Worthy customer e xperience setting the foundation for franchise growth
Flooring Showrooms are equipped with thousands of samples, allowing customers to visualize different flooring materials and designs in their own living spaces. Whether customers are looking for hardwood, carpet, tile, vinyl, or any other flooring option, Floor Coverings International offers a comprehensive range of products from leading manufacturers. Partnerships with renowned suppliers ensure that customers have access to top-notch materials that are durable, stylish, and meet their specific requirements.
Design Associates provide guidance and expertise, helping customers make informed decisions that align with their specific needs and preferences. By combining cutting-edge technology with personalized service, Floor Coverings International has transformed the way customers shop for flooring and has set new industry standards prioritizing customization and accessibility.
The personalized process ensures customers get a solution that is right f or them. From the in-home consultation and complete proposal, through the on-time, on-budget, hassle-free installation, to the final walk through, the Floor Coverings International team is there every step of the way until the customer is 100% satisfied. It is this focus on satisfaction and customerfirst mentality that has contributed to thousands of reviews with an average of 4.9 stars. The Floor Coverings International
team sets clear expectations and delivers on its promises.
These factors have contributed to the brand’s strong performance. According to Floor Coverings International’s 2023 Franchise Disclosure Document, the Top 50% of franchises generated $1,800,000 Average Unit Volume for 2022*.
*Please see Item 19 of the April 2023 Franchise Disclosure Document for more information. Results may differ. There is no assurance that any franchisee will perform as well.
Franchise development
With 26 franchise openings and 42 franchise signings year-to-date, Floor Coverings International is ramping up its development efforts with aim to have 250 operating franchises by year-end.
As franchise development continues to surge, Floor Coverings International is looking for growth-minded individuals who are involved in their community, boast leadership skills, and are eager to explore the world of franchising.
“Our experience over the last three decades has allowed us to perfect our business practices,” said Tom Wood, President and CEO of Floor Coverings International.
“Our flooring franchise locations build their business on the relationships they have with customers and the high-quality flooring experience our franchise model
provides. Franchisees are able to expand within their large, protected territories with our simple-to-run and easy to scale model. Every franchisee has access to our top-notch training and support from our dedicated team of industry professionals.”
When franchisees invest with Floor Coverings International, they’re investing in an organization with a strong culture, solid systems, and a proven business model backed with 30-plus years of experience in providing exceptional customer service.
Future growth
Looking ahead, the future is bright for Floor Coverings international. With 225plus locations open across the United States and Canada, the leading flooring brand is looking to expand even further. The development team has an ambitious growth trajectory for the brand with a goal to have 350 franchises over the next five years, with average unit volumes soaring above $2,000,000.
“With a strong commitment to continuous improvement, we are well-positioned to embark on a journey of accelerated franchise growth and performance,” added Wood. “Our dedicated franchisees are the cornerstone of our success; and together, we will create a thriving network that reaches new communities and transforms countless floors. The path ahead is filled with promising opportunities, and we are determined to make a lasting impact on the flooring industry.”
Floor Coverings International has emerged as one of the most highly regarded flooring companies in North America, thanks to its unwavering commitment to providing a rave-worthy customer experience and Mobile Flooring Showrooms. With a focus on personalized service, quality products, detailed communication, and a seamless installation process, Floor Coverings International has built a solid reputation and positioned itself for remarkable franchise growth.
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MaK ing Pet o wnershiP & e ntre PreneurshiP e asier with Doo DyCaLLs
Can franchising really make lives easier? One unique concept is aiming to help do just that by picking up where pets left off.
The franchising industry is awash in big chain restaurants, hotels, automotive services, and home repair. While all of these categories are imperative to making consumers’ lives easier and tend to come to mind first when thinking of franchising, there are some franchises that are helping
consumers in ways they may not even think of.
DoodyCalls, the nation’s leading pet waste removal service for dog owners, has created a franchise model that enhances the lives of franchise owners and their clients. DoodyCalls teams around the country do the dirty work dog owners may not want or have time to do, day in and day out. Their independent, successful owners serve communities with reliable pet waste clean-ups and lawn treatments.
Dogs are man’s best friend and pet owners
should be able to focus their time on the comfort and happiness pets bring. But with a pooch comes the poop – an inevitable unavoidable mess to deal with - and that’s where DoodyCalls franchise owners provide a supportive scoop to each customer. Being a pet waste removal company that offers a variety of solutions for pet owners, commercial properties, and community managers means that DoodyCalls franchise owners stay busy, communities stay clean and dogs stay happy.
The pet-centric franchise has established a firm commitment to consistently delivering the best in pet waste removal services, so customers don’t have to think twice about it while offering a 100% satisfaction guarantee to keep any new customer worries at bay.
After seeing that pet owners throughout the country didn’t have proper access to pet waste removal services, DoodyCalls began
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their franchise program in 2004 bringing excited entrepreneurs a chance to introduce a unique business into their very own communities. Today the company still aims to offer an opportunity for entrepreneurs to build a life for themselves while helping to make the world a bit cleaner and lightening the burden for pet owners. Built on a desire for clean, quick, convenient pet mess clean up, new DoodyCalls franchise owners are also afforded a turn-key onboarding process that helps make the sometimes scary endeavor of franchising a little more manageable.
One of the best benefits of DoodyCalls as a franchise concept is the support that’s provided to all franchise owners. The insight and knowledge of the franchise development staff make it simple to identify if a DoodyCalls franchise is right for you. Once franchise owners join, they are then fully trained on business ownership and industry-specific best practices. In addition to a franchise management team with decades of collective experience, franchise owners have the full support of the franchise system behind them for further growth opportunities.
The franchise concept doesn’t just aim to clean up the mess so dog owners don’t have to, but the executive team has spent years streamlining customer service protocol and – under guidance from parent company Authority Brands – fine-tuning a franchise model that makes business ownership for would-be entrepreneurs that much more attainable.
Being a part of a franchise collective like Authority Brands also gives DoodyCalls franchise owners a significant leg up over the competition. The size of the organization leads to stronger group buying power, its shared support services help take the pressure off of the individual franchise owner, and the opportunity to network with hundreds of franchise owners in adjacent industries makes scaling a successful business quite simple.
From the introductory call to long-term ownership, DoodyCalls supports location owners consistently and offers an easy-tofollow path to success in order to achieve or exceed every goal. With reoccurring
revenue, limited competition, and no guesswork, the pet franchise allows for many franchise owners to keep their 9 to 5 while attaining success and growing their DoodyCalls customer base.
For over 20 years, DoodyCalls’ team of franchisees and technicians has been helping customers and their pets enjoy more time together without the mess. Since the franchise’s services are outdoors and no indoor access is needed, customers do not even need to be home for the service to be completed – helping avoid scheduling conflicts and saving even more time. Through their nationwide franchise network, DoodyCalls offers communities across the United States services including:
• For residential dog owners, DoodyCalls provides dog waste pickup, brown spot treatment, and deodorizing services to make yards sparkle.
• For communities and parks, DoodyCalls designs, sells, installs, services, and maintains common areas, pet waste stations, equipment, and supplies. This helps maintain overall community health and reduces many illnesses and pest concerns that accompany untreated or stranded pet waste in common areas.
As part of the Authority Brands franchise concept umbrella, DoodyCalls services
are available alongside necessities like plumbing, HVAC, home painting, and more. Franchise owners with the pet waste removal brand scoop their way to success daily while having a chance to branch out into new industries and open additional franchises under Authority Brands.
Pet ownership continues to be on the rise and, with it, DoodyCalls will continue to offer top-notch services that help ease any burdens of canine companionship. DoodyCalls is currently seeking pet waste management franchise operators who align with the brand’s values of humility, ethical leadership, integrity, respect, and providing the best service experience possible.
With a franchise concept for almost every type of franchise owner, home service franchise concepts like Authority Brands are expanding their portfolio and ultimately helping entrepreneurs pursue their business passions while lightening the daily lift for consumers around the country.
aB out Larry aM os:
Larry Amos is the Brand Leader and Senior VP at DoodyCalls. With a background in Mass Communication from West Virginia university, Larry has over 20 years of executive leadership experience in team development, franchise territory growth, marketing, and operations.
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VaV ia Continues raPiD growth with new Lo C ations in austin an D the greater houston area
VaVia, a tech-forward and customer-service-focused construction industry partner, expands texas foothold with new austin and houston operations, its fourth and fifth locations in the state
Nashville-based VaVia, the fastest-growing brand in dumpster rental services, today announced it has opened its fourth and fifth Texas locations in Austin and the Greater Houston Area (the company’s second Houston-area franchise).
48 Franchising M aga Z in E Usa p hillip n appi p resident and f ounder Fr A nch I see I n Act Io n: VaVIA
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Overton t hompson franchisee
VaVia opened its first Texas location in 2021, and has gained fast traction across the state, delivering unparalleled customer service, technology integration, nimble trucks and containers, and industry-leading reliability.
The Austin franchise will be led by Overton Thompson, who has been with the company since its inception as a partner managing franchise expansions and now an owner, while the Houston location will be managed by Jeff Jordan, a seasoned high tech management professional with more than 15 years of experience in product development, sales, and various leadership roles.
Both franchises will provide VaVia’s competitive advantages in service, speed, reliability, and flexibility. Their commitment to customers is to deliver all dumpsters same day or next day.
“The state of Texas is flourishing, attracting people and companies for its incredible quality of life,” said Phillip Nappi, VaVia President and Founder. “This is an exciting time for us to expand in the Lone Star State and support its growth with a great service. To stand out as a ‘customer first’ business, you need great leaders, and we’re excited to work with Overton and Jeff as they become the go-to dumpster rental providers in their areas.”
VaVia Austin and Greater Houston will launch with 42 and 75 dumpsters respectively, and plan to increase that number rapidly as their service resonates within the markets.
Vavia differentiates itself with 10-yard and 15-yard containers that are able to fit into driveways and other tight areas in construction zones. Its containers feature low-height walls, so it is easier to load debris and evaluate how much space is left within it.
Dumpsters can be ordered by phone or simply using VaVia’s technology to request a drop-off or pick-up, which occurs same day or next day. The company was founded in 2019 in Nashville by Nappi, an experienced disposal and recycling industry veteran. He runs the business with another industry veteran, VaVia CEO Tim Wells, who saw the need for more nimble trucks and containers combined with a higher
level of customer service and technology integration to make the process as efficient and reliable as possible.
VaVia franchises can be found in 21 markets across seven states. For more information on VaVia franchising, visit: https://ownavavia.com/
For more information on VaVia, visit: https://govavia.com/
aB out vavia:
VaVia (Italian for “it goes away”) exists to help restore order in the lives of our customers by providing a smart, easy solution for residential and/or commercial disposal. Our goal is to change the waste business with a modern, customer-centric, tech-driven approach to waste disposal, servicing both residential and commercial clients.
The company was originally launched in 2019 in Nashville by experienced disposal and recycling industry veteran Phillip Nappi, who runs the business with another industry veteran, CEO Tim Wells, who saw the need for more nimble trucks and containers combined with a higher level of customer service and technology integration to make the process as efficient and reliable as possible.
VaVia has now grown to more than 21 markets in seven states, four of which are in Texas. The company attributes this rapid growth to the rising number of residential and commercial projects across the country and plans to continue its franchise expansion to new markets.
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With over 100 territories across the country, Pool Scouts, the pool cleaning and maintenance franchise, is grabbing a hold of its place in the market.
In an exciting start to 2023, we have grown at 55% YTD over 2022. We have serviced over 11,200 customers YTD which is 30% more than PYTD.
The franchisor has also maintained its net promoter score (NPS) of 80 systemwide, a meaningful metric for measuring customer loyalty. The score is determined by analyzing how likely an individual would be to recommend a given company’s product or service to a friend or colleague.
The average NPS score of over 150,000 organizations globally is less than half of that of Pool Scouts, coming in at just 32.
“It has been super exciting to see our system-wide growth and new customers growth, while being able to maintain a super high NPS,” said Michael Wagner, president of Pool Scouts. “This is our busiest time of year when we acquire the most customers. And the fact that we’ve been able to keep our NPS really high while giving new customers brand new services is rewarding.
It’s also been amazing to see expansions with existing franchisees. We’re excited to continue this momentum into the rest of 2023.”
Pool Scouts has also been working diligently to grow and strengthen its franchise network.
With a clear demand for and satisfaction with its services, increasing the number of available local owners will allow the brand to even better service communities nationwide. This year, Pool Scouts has already conducted three new franchisee training sessions and a technical training class that focused on higher-level repairs. Wagner also said that Pool Scouts is
50 Franchising M aga Z in E Usa h Ave your s Ay: Pool Scounts on the ro ADM o BI le F e A ture
Michael Wagner p resident
p ool S Co U t S Dr I v ES ClIEN t loYAlt Y AND
IN
the pool cleaning and maintenance franchise is taking on the second half of the year with new market entries and impressive customer growth.
Co UN t
Q2 2023
seeing increased employee recruitment and retention compared to previous years, reflective of local units’ commitment to building (and keeping) a strong team to carry the business through the busy summer season.
Pool scouts’ hard Work is Paying off
This year, Pool Scouts once again earned a coveted spot on Entrepreneur’s Franchise 500 ranking, an annual list that looks at franchise brands’ costs and fees, size and growth, support, financial strength and stability, and brand strength to create a comparative resource for prospective franchisees. Over 1,300 franchisors provided the necessary information to be considered for a spot, meaning selection was especially competitive. And, more than ever, this year’s ranking demonstrated the strength and power of the chosen brands, highlighting the unprecedented challenges businesses have faced in the past few years.
Pool Scouts was also named a Top LowCost Franchise and Franchise Rock Star by Franchise Business Review with an initial investment starting under $100,000. Franchise Business Review determines its rankings with the help of direct feedback regarding owner satisfaction to ensure the concepts it recognizes are not only objectively strong but also provide a good franchisee experience. This year, Franchise Business Review surveyed over 38,000 franchisees with over 360 brands across North America to identify the top 200 elite franchise brands with the best franchisee satisfaction scores.
Brent Berridge, a retired Marine Corps Corporal and the owner of Pool Scouts of Sugar Land, Texas, who was named a 2023 Franchisee of the Year by the International Franchise Association, is a shining example of how the brand empowers its franchisees to succeed.
Honored at the 63rd annual IFA Convention in Las Vegas, Berridge was applauded for being an outstanding owner and operator. He was also recently welcomed into the franchisor’s internal “$1 Million Club” after generating $1 million or more in revenue over the course of 2022.
In addition to securing company-level and individual accolades, Pool Scouts continues to set itself above the competition by participating in community partnerships. Through its relationship with Hope Floats Foundation, Pool Scouts works to raise funds during Water Safety Month that pay for swim lessons for families in need. Individual locations system-wide donated a percentage of each service completed during Water Safety Month; the funds were contributed to Hope Floats to later provide scholarships for swim lessons. For its third year of fundraising, Pool Scouts raised over $26,000 raised to nearly double the contribution it made last year ($16,000).
“We are incredibly honored to partner with Hope Floats Foundation again this
year,” said Wagner. “Water Safety Month is an important initiative for us to align ourselves with. We have the opportunity to educate our customers, all of whom are pool owners, about key initiatives that can keep them, their families and their friends safe while enjoying their pools and water activities.”
the Future of the Brand
Pool Scouts is positioned well to take advantage of this momentum, working to fill up key markets in 2023 and continue growing across the nation to provide a standout service in the pool care industry. As it grows, Pool Scouts is targeting Houston, San Antonio, Phoenix, Las Vegas and locations across Oklahoma.
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ownershiP Progra M
Home Franchise Concepts has 30 years in the franchising industry and is one of the largest direct-to-consumer franchise companies in North America.
Within its family of brands, which includes Budget Blinds®, The Tailored Closet™, PremierGarage®, Concrete Craft®, AdvantaClean®, Lightspeed Restoration™, Kitchen Tune-Up®, Bath Tune-Up®, Two Maids® and Aussie Pet Mobile®, each provides a unique home service solution tailored to the needs of individual customers.
At Home Franchise Concepts, it’s not just about the franchise owners but it’s also about the communities where they live, work, and play. The framework of each Home Franchise Concepts brand is designed around running a business with a personalized approach. Their franchisees
are committed to meeting the needs of each individual customer and delivering solutions that provide the best styles, products, and personalized service to match every budget.
Though it’s not just about the franchise owners, their ongoing success is at the heart of Home Franchise Concepts’ mission, so all energies and resources are dedicated to furthering the commitment that people from all walks of life deserve the opportunity to reach financial independence through business ownership.
Just this summer, Home Franchise Concepts announced the launch of its Ownership Program that encourages its franchisees to develop their employees by motivating them to tap into their entrepreneurial spirit. The program enables franchisees to recognize their model employees by providing them the opportunity to own a franchise, as well as equipping them with educational tools
critical to learning the ins-and-outs of running a small business.
“Transitioning from associate to owner was not something I had originally seen for myself. I had always worked with my hands so when my wife and I moved from Waco to Fort Worth, my only intention was to continue installing,” says Joseph Elder, Budget Blinds franchisee. “When the opportunity to purchase a Budget Blinds presented itself, God opened up the door and the Home Franchise Concepts team made the transition easy. I didn’t have a ton of business acumen, but the in-depth trainings and business ownership framework provided by the team set me up for success. My Budget Blinds business went from just me and my wife to a full showroom, several employees and multiple branded vans. I’m so grateful for my experience and growth within the Home Franchise Concepts family.”
As the Home Franchise Concepts team
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thought about the best ways to ensure their franchisees were hiring great employees while also equipping them with the tools to retain them, they recognized the opportunity to develop something that is aspirational for their franchisees’ team members. Throughout the hiring process at each individual franchise, Home Franchise Concepts franchisees are now able to share the Ownership Program as an incentive for employee recruitment and ultimately retention.
To participate in the Ownership Program, current Home Franchise Concepts franchisees can nominate exemplary employees on their team to be considered for enrollment. Not only is it required for nominated employees to have a stellar record within their respective franchise, but they must also have been an employee for a minimum of two years. The initial discount after two years of employment with a Home Franchise Concepts brand franchisee is 20% off the total initial franchise fees with an additional 10% earned per year of employment, up to 5 years or a maximum of a 50% discount.
For the educational portion, Home Franchise Concepts will host various seminars every quarter, each focused on a different topic. Within these educational sessions, educators will dive headfirst into various topics vital to running a successful business, from understanding leadership styles and market share to key practices for transitioning into working on the business instead of in the business, and so much more. The educational programming will be offered in self-paced, one-on-one and group sessions to meet the needs of every student – much like each Home Franchise Concepts brand meets the needs of individual customers.
“My grandparents owned the Budget Blinds territory where I worked as an associate for two years. When they decided to sell their business, I was enrolling in nursing school but as I became more involved in their business and learned more about Home Franchise Concepts, I recognized the opportunity to take this already established business and make it my own. I never would have thought
I’d have an opportunity like this at 23,” says Timothy Colangelo, Budget Blinds franchisee. “When I bought the location from them, I went through training at headquarters. While there, not only did I learn about what it takes to operate a successful business, but I left feeling like I was part of a greater community. They gave me the framework to build upon for my business, introduced me to a community of other new business owners, and allowed me the flexibility to tailor my operation to my local market. It’s been an exceptional experience I would recommend to anyone interested in owning their own business but don’t know where to start. Nobody grows up expecting into be in the blinds business, but sometimes life is better than expected.”
For anyone with dreams of owning their own business, there is great growth opportunity within the home services
segment overall. Different from home sales or new construction, the home services market is recession-resistant. The market is thriving thanks to an increase in online on-demand services, which are being driven by the continued growth of smartphone adoption. Just a few years ago in 2018, the home services market was valued at $281.65 billion, but it’s currently on an 18.91% growth trajectory, expected to reach $1,133.40 billion by 2026.
With Home Franchise Concepts projected to hit $1.5B in system-wide sales in 2023 with goals of 220 new territories signed before year’s end, the Ownership Program will aid in growing Home Franchise Concepts’ brands even further. Home Franchise Concepts plans to continue expanding its franchise footprint across multiple brands nationwide, targeting new territories in the United States and Canada for growth companywide.
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introV ersion as a s trategi C aDVantage:
In the dynamic business world, where extroversion is often celebrated (rightfully so), it’s time to recognize and appreciate the immense value introverted leaders bring. As a franchise owner, embracing your introversion is the key to unlocking your full leadership potential.
In this article, we will explore the benefits of introversion, the challenges it presents, and 5 strategies for success in the franchising industry.
the Power of introversion: Introversion is a unique strength that drives intentional leadership. Introverted
franchise owners possess a range of qualities that can positively impact their teams and businesses:
• Thoughtfulness and Reflection: Introverts naturally gravitate toward thoughtful analysis and deep introspection. This attribute enables them to make well-informed decisions, carefully weighing options before acting. By leveraging their reflective nature, introverted leaders can create effective strategies and drive long-term success. Success leads to increased confidence in your intuition.
• Active Listening and Empathy: Introverts excel in active listening, allowing them to understand their employees, customers, and stakeholders deeply. By understanding and
empathizing with others’ perspectives, introverted leaders build trust, foster meaningful connections, and create a supportive work environment.
• Focus and Concentration: Introverts possess great focus and concentration, enabling them to delve into complex tasks, analyze data, and identify innovative solutions. This focused approach enhances productivity, high-quality outcomes, and improved problem-solving abilities.
challenges to overcome:
While introversion brings numerous strengths, it also presents challenges that franchise owners must address to thrive:
• Networking and Relationship Building: Introverts may find
54 Franchising M aga Z in E Usa e XPert ADvIce: Lucas Frey | CEO | Bella Vista Executive Advisors
thri V ing as an intro V erte D fran C hise o wner
networking and relationship building challenging due to their preference for deeper connections and smaller group interactions. However, developing strategies such as attending industry events, joining professional organizations, and practicing active listening can help introverted franchise owners build valuable connections. One proven strategy I use to set boundaries and supports meeting new friends:
o Set a goal of meeting 3-5 new people in new settings.
o Ask positive questions early. “What do you love about working with XYZ Company?” is a proven icebreaker touted by Dr. Ivan Misner.
uke Frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes. to learn more about luke and how Bella vista executive Advisors can help, please click here www.bellavistaexecutiveadvisors.com
o Allow your new friend to answer, offering you follow-up questions.
• Public Speaking and Presenting: Speaking in front of larger audiences can be intimidating for introverts. To overcome this challenge, franchise owners can engage in public speaking training, practice regularly, and focus on delivering authentic and impactful messages. Introverted leaders can deliver compelling presentations and engage their audience effectively by harnessing their strengths.
The most successful tactic for me in speaking situations is to talk with 1 person while scanning the room. Whether it’s an in-person workshop, a speech from a stage, or a YouTube podcast of The Successful Franchisee’s Beautiful View, I’m talking to 1 trusted colleague, even if they’re not in the room.
strategies for success:
To thrive as an introverted franchise owner, here are 5 strategies that can pave the way to success:
• Self-Awareness and Acceptance: Embrace your introversion and recognize it as an asset rather than a limitation. Understand your strengths, preferences, and energy levels, and create a work environment that aligns with your needs.
• Networking with Purpose: Instead of trying to meet many people, focus on quality over quantity. Seek meaningful connections and engage in smaller group conversations where you can genuinely connect with others. Leverage your active listening skills and ask insightful questions to deepen relationships.
• Create Quiet Spaces: Designate quiet areas within your franchise where
individuals can retreat and recharge. Quiet provides a supportive environment for introverted team members and encourages their creativity and productivity.
• Develop Effective Communication Systems: Use various communication channels, such as email, written updates, and one-on-one meetings, providing opportunities for introverted team members to contribute their ideas and opinions. Everyone’s voice is heard and valued.
• Delegate and Empower: As a franchise owner, recognize the strengths and talents of your team members. Delegate tasks that align with their capabilities, allowing colleagues to thrive and contribute to the franchise’s overall success.
Delegating “wins” relieves pressure from introverted leaders, fosters a sense of ownership and empowerment among team members, and increases employees’ confidence in themselves and you.
Introversion is a unique advantage and can propel franchise owners to new heights. By embracing introversion, understanding its challenges, and implementing strategies tailored to your strengths, franchise owners create thriving businesses, build meaningful connections, and lead authentically.
So, fellow franchise owners, let’s celebrate our introversion and harness its power to drive success in franchising!
Start now by downloading The Franchise Owner’s Dashboard at https:// bellavistaexecutiveadvisors.com to help increase your self-awareness, develop your strategies, and ensure your leadership attributes align with your vision.
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f rom local p r I nt and sI gn s hop owner to corporate e xecut I ve
When Lisa Buehler and her husband, Darwin, arrived in Little Rock, Arkansas 33 years ago, they had no idea of the professional growth that was on the horizon.
Lisa and Darwin began their careers in the restaurant industry, working for Hardee’s Food Systems. Once in Little Rock, Darwin continued his journey with Hardee’s Food Systems and Lisa went to work for a local Applebee’s franchisee opening restaurants as their general manager. Through their work, the couple learned and developed their skills in customer service.
“Your job at a restaurant is to make sure that the guests are taken care of and leave happy,” said Lisa. “You can learn how to cook and take care of customers, but if you don’t have that mindset, you’re not going to have happy customers.”
Entrepreneurially minded, the couple eventually changed directions, guided by their desire to work in a different industry. This passion is what led the duo to start looking into franchises, and that’s when they came across Alliance Franchise Brands.
Known for serving the multi-billion-dollar market for marketing, print, signage and visual communication services, Alliance Franchise Brands is considered a leader
in franchise training, technology and implementation.
“What stood out to me about Alliance Franchise Brands in our initial franchise search was their support and care for franchise members,” said Lisa. “I knew that if we decided to franchise with Alliance, we would greatly benefit from their support and training programs as we started our journey into business ownership.”
The Buehler’s took the leap and opened their Allegra Print and Imaging of Arkansas in Little Rock in 1991. Nearly 30 years later, the couple continued to enhance and scale their business with more than 15 different acquisitions. In 2010, they made the decision to grow with Alliance Franchise Brands and purchased an existing Signs Now franchise, now Image360, located in Little Rock as well. The new services were welcomed by local businesses and made the brand a mainstay in the community.
“After purchasing the second franchise with Alliance Franchise Brands, we continued to build a dedicated team to help us support the community with our capabilities and uphold the customer service values that we instilled in our Allegra Center. Because of our loyal and hard-working team, our Centers have been able to work on big projects over the years, including major apartment complexes and a large job for Amazon in Huntsville,” said Lisa.
The humility, hard work and
56 Franchising M aga Z in E Usa
h Ave your s Ay: Lisa Buehler | Alliance Franchise Brands
accomplishments of Lisa and Darwin caught the attention of the franchisor, Alliance Franchise Brands. Consistently, Lisa’s devoted time and attention toward supporting other Center owners around the country was well received and beneficial. In tandem to her steadfast dedication and continuous desire for growth, Lisa was on her way to taking on a new role with the company.
In early 2023, the Chief Executive Officer of Alliance Franchise Brands, Mike Marcantonio, sat down with Lisa to discuss an opportunity that would further her professional development – a position as the President Marketing and Visual Communications Brands, where she would oversee and support hundreds of franchise members in the Alliance Franchise Brands family.
“At the heart of Mike and my conversation was our mutual dedication to putting franchise members first in all that we do,” Lisa said. “We both firmly believe in placing their needs, success,
and satisfaction at the forefront of our actions and decisions. He reminded me of the fervent support at our Center, and emphasized this was an opportunity for me to take the leap and pass on what I’ve learned to others starting their franchise journeys.”
Shortly after the conversation, Lisa accepted Mike’s offer.
Now, as the President Marketing and Visual Communications Brands, Lisa devotes her full-time efforts to providing franchise members with guidance and insights drawn from her own experiences. She also supports the Alliance Franchise Brands home office members in their dedication to their primary core value: franchise members first.
“Over the years, I’ve gotten to know a lot of franchise members that have been in the industry for a long time,” Lisa said. “It’s a great opportunity to support others while giving the home office team a different perspective of the franchise members.”
In the past four months, Lisa has been able to support franchise members in improving
operations, scaling their business and by providing support and guidance.
Lisa is an inspiration to entrepreneurs and serves as a reminder that hard work and dedication towards your team can create endless opportunities. Firmly focused on supporting other entrepreneurs like herself, she is eager to leave a lasting impression for Alliance Franchise Brands.
“Change can happen when you least expect it,” Lisa said. “I am proud of the progress my team, Darwin and myself have made thus far, and I look forward to supporting franchise members in the future.”
aB out Lisa Bueh Ler:
Lisa Buehler holds the esteemed position of President Marketing and Visual Communications Brands at Alliance Franchise Brands. With over three decades of valuable expertise in marketing, print, signage and visual communication service, she possesses unparalleled qualifications to offer guidance to professionals in the field.
To contact Lisa, email lisab@alliancefranchisebrands.com
Franchising M aga Z in E Usa 57
xp league e xpands I n colorado w I th parents t urned f ranch I sees
to be themselves and have fun while developing valuable skills.
The couple says they want the local community to know that the combination of gaming and positive values is a powerful one since they have witnessed it firsthand with their son. They say XP League has the potential to change the way parents think about gaming.
“The thing that impressed me the most about XP League was how the program teaches teamwork, sportsmanship, and positive behavior through gaming. My son loves gaming and it was refreshing to find an organization that instilled positive values while playing,” said Dana Badraun. “As an entrepreneur, I see the
XP League, the first and largest esports franchise in North America, and part of the youth enrichment growth-focused platform unleashed Brands, is expanding its reach in Colorado through a new franchise agreement with a local couple who saw firsthand the positive impact the esports league had on their own son.
Nick and Dana Badraun will bring XP League to Aurora, CO this summer and say their 11-year-old son’s experience with the brand is what’s driving their investment.
The Badraun’s son has always had a passion for video games. After seeing a
Facebook ad for a XP League in Lone Tree, CO, they were intrigued that he could be part of a team that emphasized teamwork, camaraderie, and positive behavior – all centered around gaming. The family enjoyed the experience and the confidence it brought their son. As parents, it’s hard to see kids encounter toxic behavior when gaming online with strangers, and XP League brought the couple comfort knowing he is playing with teammates and other like-minded kids.
Nick has been working in the telecommunications field for 22 years, while Dana currently works as a preschool para-professional in the Cherry Creek School District. Their entrepreneurial spirit was ignited by the potential they saw in XP League as a unique opportunity to offer children a safe, nurturing environment
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Fr A nch I see I n Act I on: XP League
couple s igns Deal to Open esports franchise after Brand’s p ositive i mpact on s on
incredible potential in investing in a brand like XP League. Not only is the gaming industry growing rapidly, but XP League offers a unique opportunity to connect the city of Aurora and Parker to the esports community,” said Nick Badraun.
XP League, a fast-growing emerging youth esports franchise brand, has designed a custom coaching program that interweaves skill-building and tools to coach younger
esports players. XP League’s continual investment in hiring and training the best coaches in the business makes it the top choice for families and entrepreneurs when it comes to youth esports.
Launched in 2020, XP League offers a nine-week seasonal program including one practice and one match a week. Each team is led by a coach who focuses on teaching resiliency, teamwork, and sportsmanship in addition to gaming skills. By integrating these values into the core format of its programming, kids see the positive reward as an exciting part of the overall experience. XP League is growing rapidly throughout the United States and looking for entrepreneurs to fulfill its mission.
To learn more about XP League and its franchising opportunities, visit www. xpleaguefranchise.com.
aB out XP League: XP League is the first-to-market youth esports league franchise that bridges the gap between conventional youth athletics and competitive esports. XP League provides an innovative program that fosters social skills and sportsmanship through a positive, certified coach-led structure. Launched in September 2020, XP League has quickly grown to become the first and largest esports franchise concept in the u.S. and Canada. about unleashed brands unleashed Brands, currently includes portfolio brands urban Air, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts and was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play, and grow. Over the last 10 years, the team at unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences that help them become who they are destined to be. For more information, please visit www.unleashedBrands.com.
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“ The thing that impressed me the most about XP League was how the program teaches teamwork, sportsmanship, and positive behavior through gaming.”
r eal dollars, real perspect I ve . . .
w h Y You’re paYI ng for t ra I n I ng . . . w hether You k now It or n ot
It’s expensive to train your employees. But in my experience, it almost always costs much more when companies decide not to train their workers. Those organizations are spending more and, in many cases, sabotaging their own success in ways they do not realize. And although they think they are saving money, the fact is that their bottom line shrinks.
a short case study
I once directed a team that took over the operations of a chain of nine flooring stores, a business that was doing $12 million in annual sales. We noticed that the average profit margin was 34 percent. We knew we could improve that margin with the right kind of training.
We used a two-part strategy.
• First, we introduced a more sophisticated merchandising program that included a pricing model, supported by a new store design that communicated
the “lower pricing” message to customers.
• Second, we trained salespeople to use the tools, communicate that message to customers and focus more on their needs and helping them find real value rather than simply a low price.
As a result, we increased the margin from 34 percent to 48 percent and increased gross profit dollars by $1.68 million. The true differentiator was the training. If we’d simply changed out the merchandising without doing the training, the increase in profits would have been much smaller.
60 Franchising M aga Z in E Usa e XPert ADvIce: Evan Hackel | Founder and CEO of Ingage Consulting, and CEO of Tortal Training
For years, a failure to train cost that company $1.68 million per year in gross profit. The cost of training for this company was in essence $1.8 million per year, because they didn’t spend any money on training.
Are you, too, paying for a lack of training without knowing it? Let’s take a close look at how that could be happening to you –and how you can fix the problem.
option one: train staff to close More sales
Let’s say that your staff should be closing 40 percent of sales, but they are only closing 30 percent. That means if your company is doing $10 million in annual sales, you are losing $3.3 million in sales. With training, increasing a close rate from 30 percent to 40 percent is a reasonable expectation. It can mean training staff how to be more polite, listen better, present products more effectively – and ask for the order. If you’re not training them, you are paying without even realizing it.
Which costs more: losing $3 million in sales or investing in training?
option two: train to improve employee retention
According to a study by the Center for American Progress, the cost of replacing a worker who earns between $30,000 and $50,000 per year is 20 percent of his or her annual salary, or about $10,000.
Let’s assume that you have 250 employees, and your annual turnover rate is 30 percent. You’re losing 75 employees a year and spending $750,000 to replace them. (You’re also paying unemployment benefits and losing sales during the time their jobs are not covered.)
The link between training and retention is well documented. Well-trained employees are happier and therefore less likely to leave. And because they do their jobs better, you will have to fire and replace fewer of them.
What if you did a better job of training employees and cut your turnover rate from 30 percent to 25 percent? That 5 percent improvement will pay you back more than
you expect. If you have 250 employees, you will save about $100,000 a year.
Which is cheaper: having a turnover rate that costs you $100,000 per year or investing in training?
option three: train salespeople to sell More
Let’s assume that your average customer spends $25 during each visit to one of your locations. By training your staff to refer customers to other products, upsell and apply other strategies, you could increase that average ticket to $28.
Let’s also assume that you have 400,000 customer transactions per year. If you increase ticket size by just $3, you will increase annual sales from $10 million to $11.2 million.
Which is cheaper: losing $1.2 million in sales or investing in sales training?
option Four: train employees to improve customer retention
If your company does $10 million in annual sales, and your customer retention rate drops five percentage points, you lose $500,000 in sales. The right kind of training in areas like sales and customer service helps companies retain many more customers. The result can be a big improvement in profitability.
Which is cheaper: losing $500,000 per year or training?
You are paying for training, either up front or through poor results at many times the cost of training. Investing in training up front can provide you a return of ten times your investment or more.
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evan hackel, entrepreneur, Author, speaker, Podcaster
As author, speaker and entrepreneur, Evan Hackel has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.
Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. reach evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com
former s occer s tar s ets and s cores g oals as r eal e state f ranch I see
After that fortuitous goal on the playground, Rita got serious about soccer and went on to play on elite club teams and travel circuits throughout her youth, all with the goal of playing in college. Her acceptance to the legendary University of North Carolina women’s soccer program required tremendous discipline, hard work and focus on a singular mission: winning. In fact, Rita and her Tar Heel teammates went undefeated during her collegiate career on the way to four national championships. She made the United States Women’s National Soccer Team in her junior year.
During her time in Chapel Hill and while on the national team, Rita played on the front line with soccer greats Mia Hamm and Kristine Lilly. She remembers their grit, work ethic, and athletic prowess. Rita became great friends and training partners with Lilly. “I got my butt handed to me every single day. We all made each other better.”
For Rita Tower, former soccer player on the U.S. Women’s National Team, next meant pivoting from the world of elite soccer to the competitive realm of real estate with HomeVestors of America, the
nation’s largest professional house buying franchise.
Rita discovered soccer while growing up in Phoenix. When she was eight, she joined some boys playing soccer at recess, when a kicked ball came right at her. Rita instinctively lifted her knee to keep the ball from hitting her, propelling it right into the goal. “It was a complete accident. I was just trying to protect myself. Once the ball went into the goal, and the celebrations began, I was hooked. From that point on, I was playing soccer every day at recess.”
After college, Rita shifted to training elite youth soccer players, taking a job as Director of Training for a Division 1 soccer club in Houston. Having spent years being mentored by arguably the greatest female collegiate coach of all time in Anson Dorrance, Rita was a natural who excelled at motivating the talented youth players. Several of her teams won state championships under her leadership.
Rita spent a decade doing this job she loved, but her financial aspirations were greater than what she could attain training youth soccer. She begrudgingly left the soccer world to work on developing new businesses, including flipping houses. Her success in the industry led to the decision to buy a franchise. “It turned out to be the absolute best business decision I ever made.”
62 Franchising M aga Z in E Usa wo M en I n Fr A nch I s I n G: Rita Tower | HomeVestors
When you’ve worked your whole life to achieve a goal, competed at the highest level of sports, and learned from your team members what it takes to win, your next path in life can’t be boring.
Rita purchased her HomeVestors franchise in Houston in 2015. “I flipped homes on my own for about three years before buying a franchise. I found the most difficult thing for me was capturing quality leads. I was able to solve that problem by buying the franchise.”
Rita knew with HomeVestors she would have the backing of a trustworthy brand that would handle the advertising and provide training. “I knew I needed to be better trained and to be in an environment that fostered success in the real estate investment arena.”
She didn’t spend too long exploring franchises. Her mind was set on HomeVestors from the start. “I wanted to be the best I could be, so I wanted to align myself with the top company in real estate investment.”
Franchisee satisfaction ratings and the HomeVestors leadership team were major factors in Rita’s decision-making process. “I purchased a HomeVestors franchise because of the people. They continually show me they are there to help me succeed. Even though they’re not involved in my day-to-day business operations, we’re all working together to be successful in this business.”
Rita’s background playing soccer taught her skills she utilizes every day as a HomeVestors franchisee. As a front runner in soccer, if you don’t score, you don’t play. In real estate, if you don’t close deals, you will eventually find yourself without capital to reinvest in order to grow the business. Rita’s goal at the start of each month is to advertise heavily and make at least one buy early in the month, removing pressure and building confidence.
Rita says becoming an elite athlete and playing for the national team was the hardest thing she’s ever done. While owning a business has different stakes, she still needs focus, drive, and a high degree of self-discipline to be successful and lead her team.
She retains the competitiveness of an elite athlete, always looking for ways to improve and meet her goals. She appreciates the set of goals HomeVestors creates for each franchisee, and pushes her personal
targets higher, knowing she has motivated teammates in her fellow franchisees. “All of the franchisees learn from each other. It’s truly a team. It’s unequivocally the best part of owning this franchise.”
Rita also has mentors to guide her to success. “I had a few instances early on where cash flow was a big issue. In fact, it almost put me out of business. This is a capital-intensive business. I shared my dilemma with a few trusted mentors, and I listened to the HomeVestors leadership team, who told me, ‘No matter what happens, don’t stop buying houses.’ So, I followed their guidance, secured a few additional sources of money and I pulled myself up.”
Not one to remain complacent, Rita
continues to set new goals. “I had my most successful year last year and have plans in motion to double what I did last year. I’ve hired more people, and I’m considering an increased investment in my marketing. I’m a little nervous about it, but I’m putting my trust in the HomeVestors leadership, and they tell me I am going to be just fine. That helps me have the confidence I need to accomplish bigger things.”
Rita pivoted toward a new career in franchising with HomeVestors. “Athletics breeds confidence and work ethic. The real estate investment business requires both. It’s a great business for former athletes. This company and the people involved have forever changed my life.”
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Rita Tower (9) scored the game-winning goal in the 1992 Atlantic Coast Conference Tournament Championship Game.
Photo credit: uNC Athletics Communications
With direct experience of the North American, UK and Australian/ New Zealand Franchise markets we have been in the business of selling franchise systems direct to franchisees for over 35 years.
GLOBAL E xp ANSION
We can help to put your franchise system in an operational position to attract successful franchisees.
We are members of the IFA and other respected organisations.
The transition process can be daunting, but we know the trusted business and legal players who can take you through the first minefield.
Constant changes within the codes of conduct can create a massive challenge to franchise systems wanting to move outside of their established markets.
For an initial discussion, please contact globalpublishers@icloud.com
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Our GLOBAL CONNECTIONS are trusted operators in their markets and will enable a smooth entry into NEW TERRITORIES.
GLOBAL expansion
L aTEST n EWS in veteran franch I s I ng aUgUSt 2023 COVER STORY s Y nerg Y h ome c are p rovides v eterans with m ultiple ways to s erve t hose w ho s erved a n aI r force v eteran fI nds a n ew mI ss I on I n f ranch I s I ng
66 Franchising M aga Z in E Usa Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org
VETE rans s UPP l EME n T
Cover Story
70 SYNERGY HomeCare:: Provides Veterans with Multiple Ways to serve Those Who served
What’s New
68 Franchising News
Latest News from Veterans in Franchising
Franchisee in Action
74 House Doctor: From air Force captain to house Doctor
Snapshot
76 Batteries Plus: recognizes longtime Franchisees for Milestone achievement of $20 Million in sales
84 Sylvan Learning: Veteran, First responder Duo awarded Two sylvan Territories in Texas
Franchisor In Depth
72 Painting With A Twist: From the air Force to art
78 Cinch IT: supporting Veterans: commitment to Empowering heros
82 Discovery Map: a rockstar Factory
Have Your Say
80 DreamMaker Bath and Kitchen: Partnership With Zeromils Will Empower Veterans and Their Families
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how a Marine corps Veteran franchisee is giving Back to his community: g o Mini’s and h a B itat For h u M anity
giving back to the community has always been incredibly important to j oshua, and after leaving the military, he wanted to find a way to give back through his business. The portable storage franchise that offers containers for moving, storage, renovation, and restoration needs was a match made in heaven with habitat for humanity, and j oshua found that he could use his business for the greater good in his community.
g o Mini’s donates their containers for habitat for humanity’s use through home-builds. From storage to transport, g o Mini’s containers serve this non-profit’s needs and uplift communities. since j oshua’s involvement with habitat for humanity, he has been invited to be on the board of directors for the organization, and the franchise’s involvement with the organization has grown immensely.
When united States Marine Corps Veteran, Joshua Rye, began his journey of franchise entrepreneurship with Go Mini’s in Greenville and Jacksonville, North Carolina, he had no idea the impact that he would have on his community.
“ i want to be a member of society who contributes to my community in a positive way,” j oshua said. “ i wanted to find a way that my business could be of service to the community and found a great fit with habitat for humanity.”
t e MP orary WaLL s yste M s brings innovative temporary containment solutions with a new location in charleston
Temporary Wall Systems (TWS), the first and leading full-service, temporary containment wall provider in the united States recently opened the newest location, owned by military veteran and restoration and air quality expert Mario Colangelo, will be the first in South Carolina.
h e said that Temporary Wall systems provides the ideal solution for clean, fast, sustainable temporary containment barriers for charleston businesses as they renovate the city’s older buildings.
“Temporary Wall systems is the missing piece of the puzzle in the construction and renovation industry,” colangelo said.
“The ability to separate the operational part of businesses from the construction and renovation of the business is a game-changer. We eliminate the need for contractors to use traditional building materials like drywall or plastic sheeting.
This will reduce much of the waste associated with temporary containment barriers used for construction.”
colangelo was born and raised in r ochester, n ew York, but moved to charleston after joining the U. s air Force in 1985. after his military service, he remained in the historic southern city with his wife, j ennifer. h e has operated a restoration and indoor air quality business for more than 11 years and brings a wealth of expertise to his new business.
“ i am very familiar with the commercial building space, including renovation and demolition,” colangelo said. “This enables me to see the difficulties businesses experience when they start a renovation process. charleston is now one of the most attractive relocation destinations in the country.
www.temporarywallsystems.com
68 Franchising M aga Z in E Usa veter A ns su PP le M ent
new pet franchise ‘BoW ie Bar K er Bath + g roo M erie’ primed for national launch
design and interior, wellness checks for pups, and a simple membership program, while also providing a suite of full-service and D iY offerings for its guests and members.
b owie b arker is a lifestyle brand under the Post investment g roup family, which focuses on four sectors; real estate, consumer products, pet services, and health and wellness, including emerging franchise The n OW Massage. b owie b arker was co-founded by j eff Platt, former cEO of sky Zone and current President of The n OW Massage, g ara Post, co-Founder and chief creative Officer of The n OW Massage, and Michelle s andonato, VP of strategy at The n OW Massage and former VP of g uest Experience at sky Zone.
Bowie Barker Bath + Groomerie, a new concept offering full-service grooming and self-serve wash stations for every size dog, announced today plans for a national launch via franchising.
Founded in los angeles, b owie b arker opened its flagship West h ollywood location in May 2022. led by a team of experienced franchise executives, b owie
b arker aims to sign franchise agreements in prime territories across the U. s ., with the goal of opening as many as 200 locations by 2028.
b owie b arker was born out of the necessity for high-quality care that dog owners can trust. The concept updates the traditional dog grooming experience with a convenient booking app, a modern store
t int Wor Ld® continues north carolina expansion with new Wilmington location
Tint World® Automotive Styling Centers™, a leading auto accessory and window tinting franchise, continues its growth in North Carolina with the opening of a new store in Wilmington.
Tint World Wilmington provides drivers throughout the c ape Fear coast with premium automotive aftermarket accessories and services, including industry-leading window-tint solutions, automotive paint protection film, audio and video, wheels and tires, detailing, and more.
The new store is owned and operated by a pair of father-son duos: David “Kit” Pelletier and his son, c ameron Pelletier, and r obert g olden harman ii and his son, r obert Dwight harman ii . The Pelletiers also own a Tint World location in nearby jacksonville. Kit Pelletier, a native of Eastern n orth c arolina, returned to the area in 2019 to open the jacksonville store after 12 years in n ew j ersey, where he worked in the transportation industry.
“Tint World has proven to be an amazing franchise opportunity for my family and me,” he said. “ it’s been incredibly gratifying to come
“Designed to meet the needs of Millennial and g en Z dog owners, b owie b arker’s thoughtful, modern design, custom technology platform, and straightforward, membership-based pricing elevates the standard pet care experience,” said b owie b arker co-Founder Michelle s andonato. www.bowiebarker.com/franchise.
back to the area where i grew up and build a successful business. Our growth in jacksonville and now Wilmington reflects the world-class franchise support systems Tint World offers as well as the high-quality products and service they’re recognized for.”
in 2022, the Pelletiers and their Tint World jacksonville co-owner, Tyler Olinger, were named international Franchise a ssociation Franchisees of the Year.
“This ownership team brings incredible passion and experience to Tint World Wilmington,” said charles j b onfiglio, president and cEO of Tint World. “Kit and c ameron have demonstrated their commitment to extraordinary service in jacksonville.
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synergy h o M e c are Provides v eterans W ith Mu Lti PLe Ways to s erve t hose Who s erved
care for veterans
Because many servicemen and women leave the military and pursue civilian careers, they may forget about their VA benefits. They may not realize that there are a number of VA programs that cover the cost of home care to help them with things that may have become more challenging as they have gotten older. Some VA benefits even cover the cost of respite care for family caregivers, who may be juggling a job and a family while caring for a loved one.
With more than 450 locations nationwide, SYNERGY HomeCare is well-positioned to serve veterans and their families across the country.
“Our veteran initiatives extend SYNERGY HomeCare’s long-standing commitment to providing personalized and compassionate care to veterans and their families,” said Rich Paul, Chief Partnership Officer for SYNERGY HomeCare. “We’re honored to be a trusted partner in helping our veterans access the quality home care support they deserve.”
Did you know that there are more than 18 million military veterans in the u.S. right now? Many are searching for career opportunities where they can continue to serve and assist their communities.
Owning a home care franchise – or becoming a caregiver – has become a viable option thanks to SYNERGY HomeCare, the fastest-growing home care franchise in the nation for the past three years.
Not only does franchise ownership
empower veterans to become entrepreneurs, the home care industry also allows them to serve the 5.5 million military family members – often referred to as Hidden Heroes – who are caring for members of our military and veterans. What many of those families may not realize is that they could be entitled to home care benefits through the U.S. Department of Veterans Affairs.
That’s why in 2022, SYNERGY HomeCare launched an education and outreach initiative to raise awareness about home care benefits for which veterans and their families may be eligible.
“It’s so important to convey to our military clients that being on the receiving end of care is not a sign of weakness, but a privilege that veterans have earned through their service,” said Lucille Menard, a U.S. Navy veteran who tapped into her desire to serve by opening a SYNERGY HomeCare franchise in Port St. Lucie, Florida, after her military career.
“We make a point to treat veterans with dignity and respect and help them in meaningful ways. I may no longer be a soldier, but I can still be of service,” said Lucille.
Felix Gbee (pronounced Bay), also pivoted from serving in the military to serving veterans and older adults in Northern Virginia as the owner of a SYNERGY HomeCare franchise in Leesburg, Virginia.
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S YNERGY HomeCare veter A ns su PP le M ent
story:
Lucille Menard, a u.S. Navy veteran, continues her service to others as owner of SYNERGY HomeCare of Port St. Lucie in Florida.
When Felix met a client who was a retired Army Colonel who served in leadership positions around the world, it was the start of a great friendship based on a shared background. Felix joined the Army in 2002 and served several tours in Iraq as a Platoon Sergeant before serving in the Army Reserves.
According to the client’s daughter, Felix’s experience in the Army was an invaluable bonus as he is sensitive to her father’s persona and mindset as a former member of the military. The client regularly remarks how privileged he feels that the owner of the company comes to visit and see how things are going.
“After 20 years in the U.S. military, I was searching for a way to continue serving others,” said Felix. “I realized that the number of older Americans eager to ‘age in place’ might need some assistance. I met with several home care companies but recognized that SYNERGY HomeCare was the right fit for me. They had so much to offer and by following their lead, I was able to launch and grow my business. I really enjoy working with veterans and am passionate about serving them because I know it can be hard for us to ask for help. I joined the Army to make a difference and my new career in home care allows me to continue to make a difference. It’s incredibly rewarding.”
resources for veterans
Felix and Lucille utilize SYNERGY HomeCare’s outreach resources to educate veterans on how to access services.
A dedicated page on the SYNERGY HomeCare website outlines the process and provides links to explore. There are a few important steps:
1. Inquire about what programs they may be eligible for. The VA website, https:// www.va.gov, provides information on the various benefits and how to determine eligibility.
2. Visit the local VA office. Here, veterans can get registered to receive VA benefits.
3. Navigating VA benefits can be daunting, which is why there are a number of outside organizations designed to help veterans navigate their benefits. Foundations like the Wounded Warrior Project, the Veterans of Foreign Wars organization, AidandAttendance.com and other consultation services exist to make the process a little easier. Programs like VetAssist and AVCC (American Veterans Care Connection) are also specifically intended to help veterans apply for the Aid and Attendance pension.
4. Find a home care provider that is contracted with the VA, like SYNERGY HomeCare.
employment for Military spouses and veterans
SYNERGY HomeCare’s service to members of the military, veterans, and their families includes an active partnership with the U.S Department of Defense’s (DoD’s) Military Spouse Employment Partnership (MSEP).
The program is both creative and powerful. The MSEP connects military spouses with hundreds of partner employers who commit to recruit, hire, promote and retain military spouses.
Since its inception in 2011, MSEP employers have hired more than 200,000 military spouses. This is a significant accomplishment considering that military spouses face an unemployment rate of 24%. Additionally, the Department of Defense estimates that military spouses experience a 25% wage gap as compared to their civilian counterparts.
SYNERGY HomeCare’s available jobs across the nation appear in the DoD’s MSEP career portal exclusive to military families. The MSEP also leads training sessions for SYNERGY HomeCare franchisees on how to best reach military families with employment opportunities, including those in traditional military markets.
top Marks for veteranowned Franchises
In addition to being recognized by Franchise Business Review as a Top Franchise for Veterans, SYNERGY HomeCare is a member of VetFran, a strategic initiative of the International Franchise Association designed to facilitate the transition of veterans into franchising. SYNERGY HomeCare is committed to helping service members become successful franchise business owners, offering a 15% discount on the initial franchise fee to qualifying veterans. To learn more about franchising opportunities with SYNERGY HomeCare, or to schedule a consultation call 888-578-5357 or visit https://synergyhomecarefranchise.com
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“ Our veteran initiatives extend SYNERGY HomeCare’s long-standing commitment to providing personalized and compassionate care to veterans and their families.” - Rich Paul, Chief Partnership Officer for SYNERGY HomeCare
Felix gbee hosts a sYnErgY home care outreach event
fro M the air for C e
to
art:
a laina t urner Fin D s a PostMilitary Pat H wit H Paintin G wit H a t wist
In 2016, Turner was still serving in the military after 20 years on active duty and had recently become a single mother, sharing custody of her son. She needed to fill extra time while her son was with his dad, this is when she rediscovered her love of art and painting. Turner had always stayed active in art by painting military emblems and murals to boost the spirit and morale of the airmen. At this time however, in addition to her full-time activeduty commitment, she sought a part-time job at Painting with a Twist in Panama City, Florida. She quickly realized the fulfillment she gained as an art instructor at this franchise. She had discovered her dream.
Alaina Turner, an Air Force veteran and franchisee of Painting with a Twist in Grand Rapids, Michigan, is an excellent example of a veteran who has seamlessly transitioned from military service to entrepreneurship.
Painting with a Twist is the nation’s original and largest paint-and-sip franchise. The concept aims to inspire guests to come together to experience a unique ‘getaway’ that includes friends, wine and painting. Experiences at Painting with a Twist are led by local artist-entertainers, and guests gather to create and socialize in a step-bystep process that transforms bare canvases
into fun art. After Turner’s first event as an instructor, she immediately fell in love with the fun and inclusive environment created by Painting with a Twist. It provided her with solace and a strong sense of community, fueling her passion and leading her to pursue it wholeheartedly.
Despite her immense passion for art and painting, Turner had no prior business experience. Therefore, finding the right resources to learn the intricacies of owning and operating a successful business became her priority. However, having spent 24 years and counting in the Air Force, she faced challenges, not knowing many people to turn to in the community. Undeterred, Turner sought guidance from local veteran entrepreneurs, who generously shared their insights into running a business. Additionally, she enrolled in classes specifically designed for veterans looking to become business owners after serving in the military. While all of these newfound resources and Turner’s own dedication to research proved invaluable in her journey to entrepreneurship, joining an experienced
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Fr AnchIsor In DePth: Painting With A Twist veter A ns su PP le M ent
franchise system that had tools, resources and training to help owners navigate business ownership seemed like a logical move.
“I decided to open a Painting with a Twist because I saw how much art lives and breathes here in Grand Rapids,” said Turner. “At Painting with a Twist, we are bringing art to the masses. The studio exudes a sense of happiness, and it doesn’t matter if you’ve never touched a paintbrush or are an experienced artist seeking an outlet to paint; you can create something beautiful to be proud of and have fun in the process. We’ve had people initially walk in unsure about being there, but they always leave with smiles, grateful for the fun night and the chance to try something new, regardless of the final artwork. Our strong community ensures that everyone feels
welcomed, inspired, and accomplished. Opening this new location is a dream come true, and I couldn’t have achieved it alone. My heartfelt thanks goes out to my friends and family, the community, my Painting with a Twist family, and all the local veteran entrepreneurs for their unwavering support!”
While her passion for art and painting was the main draw to become a Painting with a Twist franchisee, a major selling point for Turner to join Painting with a Twist is the brand’s strong focus on giving back. The founders of Painting with a Twist met while giving back to their local community and made giving back a core value of the franchise through the Painting with a Purpose Program. Each month Painting with a Twist studios across the country host Painting with a Purpose events in collaboration with local nonprofit organizations where proceeds from the events go back to the organizations. To date, the brand has raised nearly 7 million dollars for local non-profits such as Habitat for Humanity, Multiple Sclerosis, Odyssey House, the Vera Bradley Breast Cancer Foundation and most recently, Make-AWish.
Turner’s studio has been open since April, and in this short time, it has already made significant waves throughout the
“ We’ve had people initially walk in unsure about being there, but they always leave with smiles, grateful for the fun night and the chance to try something new, regardless of the final artwork.”
Grand Rapids community, garnering rave reviews from guests. It swiftly became a staple of the community and a go-to destination for various occasions. Whether it’s an enchanting date night, a fun-filled outing with friends or a birthday celebration, Alaina’s studio offers a welcoming and rewarding experience for everyone involved, leaving them feeling accomplished and inspired.
Turner plans to keep this positive momentum going forward by continuing to give back to her community through various fundraisers. She aims to create a fun environment where guests can experience something new and exciting while supporting worthy causes. Alaina’s dedication to the community shines through just as it did during her time in the military. Her Grand Rapids studio serves not only as a hub for artistic expression but also as a platform for making a positive impact on the lives of others.
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“ At Painting with a Twist, we are bringing art to the masses.”
fro M air for C e CaP tain to h ouse Do C tor
a n a ir Force Veteran Fin D s a n ew Mission in Franc H isin G
Al Cazares joined the Air Force in 1972, right out of high school. But not because it was his only option. As a bright student near the top of his class, Al received several scholarships. But the Vietnam War was raging. “I enlisted in the Air Force because that’s what all my friends were doing,” says Al. “We all wanted to be heroes in Vietnam. And it turned out to be a great decision because I didn’t know what I wanted to do in college.”
What followed was a 20-year career in the military. “The Air Force really took me by the hand and guided me through the process of adulting. And then they took
care of my education.” After nine years working in radio maintenance and air and ground communications, the Air Force sponsored Al to get a degree in electrical engineering at Arizona State University.
“The Air Force paid for everything, including my salary, so I didn’t have to go to school and work.” Later, with his VA benefits, Al would earn a master’s in management.
After officer training school, Al’s career as a satellite systems engineer took many twists and turns. His tours included time at Scott Air Force Base near St. Louis; work in Hawaii and Omaha, Nebraska; teaching ROTC at the University of Minnesota; work at the Pentagon, for which the highest screening clearances were required; and finally, at Peterson Air Force Base near Colorado Springs, Colorado, working in systems integration. “When the final
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Fr A nch I see I n Act I on: House Doctor
veter A ns su PP le M ent
assignment came, my wife and I decided to live in Colorado.”
Al retired in 1992 with a job lined up in government contracting doing the same work he’d done for the military. Eventually, Al spent 23 years in corporate America. As a technical director, he managed a $12-15 million budget and had 150 people reporting to him.
But Al’s job ended abruptly when he was laid off as the company downsized. “After 43 years of working, I woke up Monday morning and didn’t have a job.” Al and his wife wanted to stay in Colorado Springs. For two years, Al looked for work, even taking a $10-an-hour job as a security guard. When a friend asked Al if he’d ever considered opening a business, Al balked. “I said no way and almost hung up the
phone on him. I’d had a job my whole life and didn’t think I’d be any good at owning a business.” But Al’s friend convinced Al to explore franchise opportunities. He focused on two: a cruise travel agency and House Doctors. Al went with House Doctors due to his experience being a handyman around his home. “I knew enough to be dangerous,” Al jokes. “If we’d chosen the cruise franchise, we’d have gone belly up because of Covid.”
In 2016, Al opened his House Doctors franchise in Colorado Springs. His wife acts as secretary and treasurer. “When you open a business, you’re the chief officer of everything. We have customers who’ve been with us the whole time.”
Al learned leadership and management in the military, and with the support of his
“ Al learned leadership and management in the military, and with the support of his office manager and team of technicians, Al’s House Doctors is booming. “Colorado Springs was maybe 150,000 people when we moved here. Now it’s around 750,000. We have plenty of work.”
office manager and team of technicians, Al’s House Doctors is booming. “Colorado Springs was maybe 150,000 people when we moved here. Now it’s around 750,000. We have plenty of work.”
Al thinks franchising is the perfect business opportunity for vets. “It’s easier than trying to do everything on your own. You’ve got a lot of support. The franchise set us up to learn everything we’d need to know.” Al laughs. “The key is: it’s never perfect. If you were in the military, you already know you have a job to get done. It’s mission-critical you do your part to make sure the team is successful. It’s the same in franchising. You take the bad stuff and learn from it. You take the good stuff and amplify it.”
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Batteries PLus r e Cognizes Longti M e fran C hisees for MiLestone aC hie V e M ent of $20 MiLLion in s aLes
Oregon Owners r eceive l ifetime a chievement a ward a fter r ecord s ales Year; tennessee franchisees r eceive r ookie of the Year a ward
During its annual Sales Achievement Event, Batteries Plus, the world’s leading specialty battery franchise, recognized dozens of franchisees in the system – from brand veterans marking milestone accomplishments after decades with the franchise, to rookies who have only just begun their franchising journey.
Among the impressive award winners were Miguel and Tony Perez, who received the Lifetime Achievement Award for their extraordinary efforts in achieving a Batteries Plus first: $20 million in sales.
The Perez’s franchising venture with Batteries Plus began when their father, Jose, saw a newspaper advertisement for the brand 28 years ago. Together, Jose, his wife, and their sons opened the first Batteries Plus location on the West Coast in 1995. In the years since, Miguel and Tony have gone on to open 10 more locations in Oregon and two in Washington. It’s all led up to them making history this past year as the first franchise owners in company history to surpass $20 million in sales.
“We’re proud of all we’ve been able to accomplish over the last 28 years with Batteries Plus,” said Miguel, who serves as the CEO of their Batteries Plus stores. “The success we’ve been able to achieve is not only a testament to the hard work our family has put into this franchise, but to Batteries Plus’ sustainable business model as the world becomes more dependent on batteries.”
That same business model that helped drive the Perez’s success is exactly what attracted Robert and Kristen Roskowski to Batteries Plus two years ago. After opening their store in Sevierville, Tennessee in December 2021, the Roskowskis have accomplished one of the highest first-year commercial sales in company history. Their relentless sales efforts earned them the Batteries Plus Rookie of the Year Award.
“Rob and Kristen’s tireless dedication to Batteries Plus so early on in their franchising endeavors is evident in sales that are nothing short of impressive,” said Joe Malmuth, Chief Franchising Officer for Batteries Plus. “I have no doubt they are quickly on their way to growing a strong presence in Eastern Tennessee.”
The Roskowskis were also recognized with the Customer Service
Award for demonstrating excellence in customer service and achieving the highest customer satisfaction score brand-wide.
“We’ve established a depth of loyalty amongst members of the community out here in Tennessee, and we’re thrilled to be able to provide power and energy to local homes and businesses,” Rob Roskowski said. “After spending 7 years serving in the military and another 6 in the police force, it’s an honor to continue serving my community through Batteries Plus.”
To learn more about Batteries Plus, including information on the franchise opportunity or to tour a store virtually, visit batteriesplusfranchise.com
sn AP shot: Batteries Plus
veter A ns su PP le M ent
Miguel and Tony Perez, who received the lifetime achievement award
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robert and Kristen roskowski, who recieved the rookie of the Year award
We’re honored to serve veterans.
At SYNERGY HomeCare, we’re committed to providing veterans and their families with exceptional in-home care. And with the vast majority of our locations being contracted with the VA, we make it easy for veterans to use their VA benefits to get the quality in-home support they deserve.
Reliable & flexible home care assistance
Here are some of the many ways our experienced caregivers proudly serve veterans:
· Companion care
· Personal care / assistance with daily activities
· Disability assistance
· Recovery support for illness, stroke or surgery
· Memory care
· Light housekeeping, errands and transportation
· Medication reminders
· Meal preparation
· Assistance with mobility around the home
· Respite care for family caregivers
Respite support for military family caregivers
We understand that caregiving is a full-time job. If you’re a family caregiver to an injured, ill or wounded service member or veteran, we’re here to help. Our flexible approach to respite care can give family caregivers time to refresh and recharge, whether it’s for a few hours or a few days.
VA benefits that may cover home care services include:
VA AID AND ATTENDANCE: A benefit paid by the VA to eligible veterans, their spouses or surviving spouses in addition to a veteran’s basic pension.
HOUSEBOUND PENSION: A benefit paid by the VA to eligible veterans who get a VA pension and spend most of their time at home because of a permanent disability.
HOMEMAKER & HOME HEALTH AIDE CARE: A benefit for eligible veterans who need personal care services and help with activities of daily living. May cover the cost of respite care services to provide relief for family caregivers. Care is provided by organizations like SYNERGY HomeCare who are part of the Community Care Network, a network of VA-approved providers.
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SYNERGYHomeCare.com/veterans Proudly independently owned and operated. © 2023 SYNERGY HomeCare. All rights reserved.
Call us to find the home care solution that’s right for you.
877-432-2692
su PP ortin G Veterans: Cin C h i.t.’s Co MM itM ent to eMP owering h eroes
With 50% of our franchise locations being owned by veterans, Cinch I.T. recognizes and values the exceptional qualities and skills that veterans bring to the forefront of cybersecurity and essential I.T. services across America. Our commitment to supporting veterans runs deep, and we are privileged to have these remarkable men and women as franchise owners, upholding our mission to deliver unparalleled technology solutions.
Having served as a U.S. Army Ranger in the 75th Ranger Regiment, I intimately understand the values of discipline, teamwork, and adaptability that are instilled in military veterans. My four years of service with the 1st Ranger Battalion shaped me into the leader I am today. After my military service, I sought to find my next purpose, and it ultimately led me to Cinch I.T. in Massachusetts.
At Cinch I.T., we firmly believe that military veterans possess a unique skill set that makes them exceptionally qualified to own and operate their own businesses. The qualities honed in the military, such as leadership, problemsolving, and a strong work ethic, align perfectly with the demands of entrepreneurship. Our franchise model provides veterans with the opportunity to leverage their strengths while embarking on a new career path that allows them to continue serving their communities.
It is no coincidence that military veterans own 50% of our franchise locations. We actively seek out veterans who have demonstrated exceptional dedication, resilience, and a drive for success. By offering franchise opportunities specifically tailored to veterans, we provide them with a platform to excel in the rapidly evolving technology industry. We understand that the transition from military to civilian life can be challenging, and we are committed to supporting veterans throughout this journey. Our comprehensive training programs, ongoing mentorship, and robust support network ensure that veterans have the tools they need to thrive as Cinch I.T. franchise owners.
Within our Cinch I.T. family, we are fortunate to have such a strong presence of veterans. Their diverse backgrounds and experiences bring a wealth of perspectives, creativity, and problem-solving skills to the table. We celebrate the unique contributions that veterans make to our organization, fostering an inclusive and collaborative environment where everyone can thrive. Veterans are not only franchise owners but also key members of our leadership team, guiding our strategic direction and driving our continued growth.
Beyond our franchise system, Cinch I.T. actively engages with veteranfocused organizations and initiatives. We
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As the Owner and President of Cinch I.T., a leading provider of managed IT services, I am proud to acknowledge the integral role that military veterans play within our organization.
Fr A nch I sor I n D e P th: Rick Porter | Owner and President | Cinch I.T.
veter A ns su PP le M ent
understand the power of collaboration and the importance of giving back to the wider veteran community. By partnering with respected veteran support groups, we aim to amplify our impact and provide additional resources to veterans in need. Through sponsorships, donations, and volunteer efforts, we strive to make a meaningful difference in the lives of veterans, furthering their success in civilian life.
Our commitment to empowering veterans goes beyond the business realm. We actively advocate for policies that support veterans’ rights and well-being. We believe in honoring their service and ensuring that they have access to the resources and support they need to thrive. By promoting the value of veterans in the workforce, we hope to inspire other businesses to recognize and leverage the incredible potential that veterans bring to any industry.
As we move forward, our dedication to empowering veterans remains unwavering. We will continue to foster an inclusive and supportive environment that celebrates the unique contributions of veterans. Together, we can build a brighter future—one where veterans are honored, valued, and given the opportunities they so rightfully deserve. With 50% of our franchise locations owned by veterans, we understand the immense value they bring to our organization and the broader community.
Through tailored franchise opportunities, comprehensive training, and ongoing support, we provide veterans with the platform and resources they need to succeed in the IT industry. We are proud to stand alongside these heroes, recognizing their sacrifices and ensuring that their skills and talents are celebrated and nurtured. Together, we can create a future where veterans thrive, both professionally and personally, and where their contributions are cherished and respected.
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“ Through sponsorships, donations, and volunteer efforts, we strive to make a meaningful difference in the lives of veterans, furthering their success in civilian life.”
n ew d ream m aker partnersh I p w I th
Zero mI ls w I ll e mpower v eterans and t he I r fam I lI es
Together, DreamMaker Bath and Kitchen and ZeroMils will leverage resources and extensive networks to create a supportive environment for veterans and their families.
“We believe it is important for veterans to realize their purpose and potential here on the homefront and in the business community,” says DreamMaker Bath and Kitchen President and Chief Stewarding Officer Doug Dwyer. “By providing them with the backing of a successful business model, defined procedures, and a robust support team, we enable veteran-owned franchises to thrive and achieve a better quality of life.”
Kevin Schmiegel, CEO of ZeroMils, adds, “Our companies are committed to giving veterans the opportunities they deserve to establish themselves as successful business owners. Through our partnership with DreamMaker Bath and Kitchen, we aim to support veterans in achieving their entrepreneurial dreams.”
DreamMaker Bath and Kitchen, a leading home remodeling franchise, is proud to announce its partnership with ZeroMils, a company dedicated to supporting service members, veterans, and their families.
Both companies recognize the immense potential within the veteran community. By offering support, resources, and
franchise opportunities, they strive to create even more opportunities for veterans to be entrepreneurial leaders in their communities.
According to the U.S. Small Business Administration, veterans are 45 percent more likely to start and run small businesses compared to their civilian counterparts. Within franchising, veterans are even more active. Veterans make up 6% of the population, but 14% of franchises in the U.S. are veteran-owned.
Doug Dwyer is President and Chief Stewarding Officer of DreamMaker Bath and Kitchen, a home remodeling franchise, that helps veterans achieve strong margins and a better quality of life. He is also a committee member of the International Franchise Association’s VetFran program — a program to encourage franchise ownership that was started by his father Don, a Korean War veteran, in 1991.
Kevin Schmiegel is Chief Executive Officer at ZeroMils and is based in Washington, D.C. A retired Marine Corps lieutenant colonel, Kevin is a missionfocused leader with a proven track record for rapidly scaling nonprofits and a reputation for delivering significant results. His grandfather, father and son are also veterans.
80 Franchising M aga Z in E Usa h Ave your s Ay: DreamMaker Bath and Kitchen
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Kevin at the rank of Major in 2004, serving as the Aide de Camp to the Supreme Allied Commander Europe.
about zeroMils
ZeroMils is a social impact consulting firm with a mission to create military-thriving cultures and communities. ZeroMils helps purpose-driven organizations differentiate themselves and grow through military talent pipeline, social impact, and marketing strategies. ZeroMils leverages its extensive networks and relationships across the public, private, and nonprofit sectors to empower service members, veterans and their families to thrive in the workplace and in society.
about dreamMaker Bath and Kitchen
For over 20 years, DreamMaker Bath & Kitchen has strived to deliver excellent customer service through kitchen, bath and interior remodeling. DreamMaker’s focus is honesty — to treat people with respect and integrity. Over the last two decades, this focus has earned them a 97% recommendation rate on GuildQuality from customers. DreamMaker Bath & Kitchen has been named among the 2022 Top 10 National Design/Build Remodelers in the nation by Remodeling Magazine and Qualified Remodeler Magazine and
has been rated as a Top 50 Franchise brand in Franchisee Satisfaction by Franchise Business Review seven years in a row. Franchise Business Review also recognized DreamMaker Bath & Kitchen in 2022 as a Top Franchise for Innovation and a Top Franchise for Culture. Based in Waco, Texas, DreamMaker Bath & Kitchen has 40 independently owned and locally operated franchises in 24 states.
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Lieutenant Colonel Kevin Schmiegel and his son, Karl, at a Marine Corps Birthday Ball in November 2015
“ Together, DreamMaker Bath and Kitchen and ZeroMils will leverage resources and extensive networks to create a supportive environment for veterans and their families.”
Doug Dwyer showing DreamMaker corporate staff a display of the achievements of his dad, Don Dwyer Sr., founder of the Veterans Transition Franchise, known today as the VetFran Program.
Doug Dwyer presenting an award to one of our Veteran Franchisees, Nate Combs. Nate is a proud veteran of the United States Air Force.
Dis CoV ery MaP – a r o CK star faC tory?
visitor information offices. Online, we are building a site where those keen to travel can learn and be inspired by those inside tips you can only get from an area local. The address is Discoverymap.com.
That best explains the success of one of our new map owners, Ethan Unverferth of Discovery Map of the San Juans (Colorado).
The concept behind Discovery Map is pretty straightforward. We produce colorful, hand-drawn maps for great destinations. The maps are a favorite of travelers, second homeowners and even locals who seek impactful experiences dining, shopping, live performances and other culture. Discovery Maps are typically found on display in local stores, restaurants, hotels, transportation hubs and
There’s a lot to our franchise opportunity. In simple terms, each Discovery Map owner sells advertising on the map, works with our production team to publish the map and then distribute it to the locations discussed above. Of course, there is also the usual business stuff: billing, managing vendors, etc.
Many of our owners have found the Discovery Map opportunity to be a great way to leave the rat race of corporate America and ease into semi-retirement. We’ve also had a number of mothers/ parents buy a franchise and run the business around their parenting schedules. Other Discovery Map owners have used it to return to their hometown or supplement their current business or day job.
With the variety of stories of owners we’ve
had over the years—Discovery Map has been selling franchises for more than three decades—Ethan Unverferth of Ouray, Colorado represents a first: he’s our first teenage franchise owner!
That’s right. When Ethan and his father Patrick purchased their map, he was 16 years old and had just gotten his driver’s license.
Other than Ethan’s age, the Unverferths’ Discovery Map journey isn’t all that unusual among Discovery Map owners. While on a family trip to Kennebunkport, Maine, Ethan and Patrick came across a Discovery Map. They loved it and inquired about maps in their part of Colorado. As it turns out, the franchise was available. Patrick, owner of three America’s Mattress locations, thought it would be a good opportunity for his son.
“We homeschool our children. That’s led them to be very independent with their studies and their time. All three have an entrepreneurial nature, Ethan in particular. We’ve seen Discovery Maps around the country on our travels and always liked them,” said Patrick. “Given the seasonal nature of running a Discovery Map and the flexibility Ethan has as a homeschool student, we thought it an excellent business for him to cut his teeth and went ahead and made the acquisition.”
That leads us back to the Discovery Map Big Three.
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Fr A nch I sor I n D e P th: Peter Hans | President | Discovery Map International
veter A ns su PP le M ent
“ Given the seasonal nature of running a Discovery Map and the flexibility Ethan has as a homeschool student, we thought it an excellent business for him to cut his teeth and went ahead and made the acquisition.”
Are you teachable and are you self-motivated? Those are two critical characteristics we look for in a prospect for a Discovery Map franchise. Time management is another key skill. If you have all three from the get-go, you are ahead of the game.
aB out Peter h ans:
Peter has served as the president of Discovery Map International since 2005. His background is in finance, having worked as an investment banker in New York, London and Zurich for 20 years.
teachable, timemanagement and selfmotivated
While most everybody is teachable, training a franchise owner who is still in learning mode as a student was extremely beneficial in Ethan’s case. He and Patrick both attended Discovery Map’s Sales University to ramp up.
Ethan also benefitted from being homeschooled, which places emphasis on time-management and being responsible for getting your schoolwork done. It also helped that Ethan had a part-time job prior to running his franchise and had to balance work and school.
Finally, self-motivation. Starting a business represents one leg of being self-motivated. Actually running it is another. And then there’s figuring out what that takes and planning. Ethan applied for and received a $1500 micro-grant from the Ouray Economic Development Committee. He put the money towards marketing the map.
In June 2023, the first publication of Discovery Map of the San Juans hit streets and is now being distributed in the communities of Ouray, Montrose, Montrose, and Telluride, Colorado. The first edition of the map far surpassed our
expectations for ad revenue. For that, Ethan received Franchise Business Review’s Franchise Rockstar award unique?
Ethan’s age makes him different than the Discovery Map owners of the 120 other locations across the US. Other than that, most Discovery Map owners share those qualities.
Discovery Map franchise owners tailor their schedule to their lives both on a daily and seasonal basis. There’s a selling season, where owners are looking to attract new business and re-sign current advertisers for an upcoming edition. Then there’s the production season, which might not be as demanding, and finally, map distribution.
During the selling season, a franchise owner might set up sales calls around their children’s school schedule—9 am to 3pm. Somebody with different lifestyle demands might schedule two or three mornings a week for sales calls. Mornings the rest of the week could be spent on follow up and administrative tasks. While everybody’s schedule might be different, the important thing is to have one and maintain the discipline to stick to it.
Mr. Hans holds an MBA from Babson College and an undergraduate degree from St. Michael’s College (VT). Married, he, his wife Sue and their two daughters Molly and Emma reside in Waitsfield, Vermont. He is a member of the National Ski Patrol and enjoys sailing in Rhode Island in summer.
Fortunately, with the Discovery Map franchise model, you have a roadmap. Additionally, newer owners have fellow franchise owners are a resource and we have regular calls and annual in-person conferences to build and sustain those relationships.
Is every Discovery Map owner a rockstar?
We think so. Or has that potential. Here at headquarters in Waitsfield, VT, we make it our mission to help all our franchise owners take center stage. In fact, just last year another Discovery Map franchisee was named a franchise rock star by Franchise Business Review. Last year it was Jeanna Leek. That powder keg of energy set a sales record in her first edition while managing to excel in her full-time job!
Are you looking to rock the franchise world? You can find out more about the Discovery Map opportunity at www.discoverymapfranchise.com
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Veteran, first r es P on D er Duo awar D e D t wo s y LVan t erritories in t exas
n ation’s l eading p rovider of s upplemental, e nrichment e ducation g rows its franchise footprint in a ddicks and Westbranch, t X.
Sylvan Learning, the leading provider of supplemental and enrichment education for K–12 students with more than 710 locations worldwide, awarded two territories in Addicks and Westbranch, Texas to Arthur and Nina Fonteneaux.
Arthur served in the United States Army for 20 years, retiring as a Senior NCO, and currently serves as a State Law Enforcement Officer. His wife, Nina, is also a military Veteran and is now a nurse practitioner working toward her doctorate.
“As first responders, Nina and I have an up-close look at the real needs in our local community,” said Arthur. “We see that students are struggling. We feel the responsibility to provide a welcoming, positive environment for them to get the educational support they need outside of the classroom.”
The Fonteneauxs saw firsthand the positive impact that Sylvan had on their own children. As a franchise concept, they were also attracted to Sylvan’s proven concept and supportive systems established over the last 45 years.
“We know the product works and are confident these two centers will be a valuable asset to the Addicks and Westbranch communities,” said Nina. “We’re excited to help students reach their full potential.”
Sylvan Learning has been producing proven results for over four decades. Now, it serves as a key resource for students nationwide as they work to recover from pandemic-related learning loss.
“Arthur and Nina are an extremely motivated team, and I have no doubt they will be successful Sylvan franchise owners,” said Jeff Stephenson, Vice President of Franchise Development at Sylvan. “They are dedicated to serving their community and making a difference in the lives of others.”
For more information on franchising with Sylvan Learning, visit: SylvanFranchise.com.
aB out sy Lvan Learning:
With more than 40 years of experience and more than 710 points of presence, Sylvan Learning is the leading provider of personal learning for students in grades K-12. Sylvan is transforming how students learn, inspiring them to succeed in school and in life. Sylvan’s proven tutoring approach blends amazing teachers with SylvanSync™ technology on the iPad® for an engaging learning experience. Sylvan also leads the way with Sylvan EDGE — STEM and accelerated courses and Sylvan Prep — college and test prep courses. Sylvan supports families through every stage of the academic journey. Sylvan is a wholly owned subsidiary of Franchise Group, Inc. (NASDAQ: FRG).
For more information, visit: SylvanFranchise.com.
84 Franchising M aga Z in E Usa sn AP shot: Sylvan Learning
veter
ns su PP le M ent
A
“ As first responders, Nina and I have an up-close look at the real needs in our local community.”
our next feature: C
C
ser V i C es next month our SpECiaL fE aT u RE on ChiLdREnS pROduCTS & SERViCES provides the perfect opportunity to showcase your franchise. for advertising opportunities please contact Vikki bradbury at: vikki@cgbpublishing.com maga ZI ne usa
hiLD rens Pro D u
ts &
Beans & Bre Ws co FFee house
b eans & brews coffee h ouse has been around since 1993, when the l aramie family opened shop next to s alt l ake city’s beloved hangout, liberty Park.
The family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. They soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. b eans & brews—or “ b eans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.
The l aramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. They carry on our best
Business Finance d e P ot
business Finance Depot specializes in packaging equipment leases and sba Express Working capital loans for start-up and existing businesses.
Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
cL ayton Kenda LL
clayton Kendall provides a simple, easy to use e-store platform that connects your franchisees to our integrated front-to-back inventory management system. Our system controls the creation, production, fulfillment, distribution and shipping of all your marketing and sales
co M et cL eaners
Franchise g rou P, LLc
become a part of the largest family-owned dry cleaning chain in the Usa through our franchising opportunities. be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. comet cleaners and l aundry services is here to help you help others. Our 60 years of brand history speaks
Fastsigns®
now more than ever, businesses look to Fas Tsigns® for innovative ways to connect with customers in a highly competitive marketplace.
Our high standards for quality and customer service have made Fas Tsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.
We also lead in these important areas:
• #1 Ranked Sign Franchise in Entrepreneur Magazine
Franchise 500 three years in a row
• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015
traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. Our guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the b eans community.
come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.
contact: Kim Falk
Email: kfalk@beansandbrews.com
Our company also works with sba 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Website: www.businessfinancedepot.com
Email: paul@businessfinancedepot.com
Phone: (800) 788-3884
contact: Paul bosley
materials including uniforms, signage, branded merchandise and print collateral. clayton Kendal is the single source marketing solution for dozens of national franchises.
contact: Dan broudy, cEO
Email: dan@claytonkendall.com
Phone: 412-798-7120 (1-888-799-4757)
Website: claytonkendall.com
for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.
For more information:
contact: jack D. g odfrey jr.
Phone: 888-461-3555
Email: franchising@cometcleaners.com
Website: cometfranchising.com
• Franchise Research Institute World Class Franchise 20112015
• Franchise Research Institute #1 Rated Sign & Graphics
Franchise 2014-2015
• CFA Franchisees’ Choice Designation 2004-2015
• FASTSIGNS is one of only a handful of franchises approved for $21 million in sba financing for approved franchise candidates
FasTsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area Developer expansion in markets worldwide.
For more information: Phone: 1-214-346-5679
Email: mark.jameson@fastsigns.com
Or visit our Website: www.fastsigns.com
86 Franchising M aga Z in E Usa
F r A nch I se & serv I ces DI rectory
Fazo L i’s
Founded in 1988 in lexington, Ky., Fazoli’s owns and operates nearly 220 restaurants in 28 states, making it the largest premium qsr italian chain in america. Fazoli’s prides itself on serving premium quality italian food, fast, fresh and friendly. Menu offerings include freshly prepared pasta entrees, subs, salads, pizza and desserts – along with its unlimited signature breadsticks. Fazoli’s offers dynamic build outs, digital-forward infrastructure and multiple revenue streams that provide a strong hedge against inflation. named a recession-Proof Franchise by Franchise business review, Fazoli’s is a stable opportunity that’s stood the test of time and is backed by multi-
g enerator s u Percenter
g enerator supercenter is the #1 seller of g enerac generators, and this allows you to enter this emerging market with instant brandname recognition that is associated with quality and reliability.
People know our brand name and trust the brand products that we offer. g enerator sales are part of a growing industry that appeals to both the public and private sectors.
grease M on K ey
Founded in 1978 and part of the Fullspeed automotive® family of brands, grease Monkey® has grown to more than 500 centers internationally with operations in the United states, china, colombia, Mexico, and saudi arabia. The brand has flourished, thanks to a commitment to customer service, innovation, and driving strong rOi for franchisees.
One reason grease Monkey is a great business opportunity is because nearly everyone in america drives, and more than 99% of the vehicles on U. s roads need regular oil changes. americans cumulatively drive about 3.2 trillion miles per year, and americans are keeping their
iM age o ne usa
image One Usa is a commercial cleaning services business. The image One franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. it is regularly recognized as a top franchise by third-party franchise and business publications, including cnbc.com, Entrepreneur. com and Franchise business review.
image One franchisees work for themselves in a unique relationship with the franchise company. image One provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. image One
Ku M on n orth aM erica i nc.
high school math teacher Toru Kumon developed the Kumon Method of learning more than 60 years ago in japan, when his son was struggling with second-grade arithmetic.
realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.
generation owners. With less operational complexity than typical qsr franchises, strong drive-thru sales and a defensible and differentiated concept, Fazoli’s provides a great development alternative to other quick serve restaurant options. Fazoli’s is a winner of Fast casual and steritech’s 2020 Excellence in Food safety award and ranked number seven on Fast casual’s “Top 100 Movers and shakers” list in 2022. additionally, it was named to Technomic’s “Top 500 chain restaurant report” in 2022, selected as one of the “Top 50 g lobal Fast casual innovators in 2021” by Foodable, a “Top 200 Franchises in 2021” by Franchise business review, and an Entrepreneur 2018 “Franchise 500.”
by becoming a g enerator supercenter home services franchise partner, you can benefit from our impeccable reputation, established business model, customer service network, and proven experience in the power supply industry.
For more inforamtion: contact: glenn leingang Phone: 281-251-6100
Email: glenn@generatorsupercenter.com
Website: generatorfranchise.com
vehicles longer than ever before. according to research conducted by s &P global Mobility, the average age of light vehicles in the U. s. rose to an all-time high of 12.2 years in 2022. This is the fifth straight year the average vehicle age in the U. s. has risen. Drivers understand that to extend the life of their vehicles, routine maintenance is a must.
Even if you don’t have automotive repair experience and are simply exploring the industry because of its stability and strong margins, you can be assured that you will be backed by a large franchise support team dedicated to your success. We provide training, marketing support, and a wide range of tools to help you find customers and serve them well!
provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. Ongoing training is delivered both at image One’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses.
image One has commercial cleaning franchise locations covering chicago, cincinnati, Dallas, Denver, Detroit, Fort Myers, nashville and Orlando. Franchise territories are available nationwide.
For information on the franchise, visit http:// imageOneUsa .com
With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems.
Today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.
Phone: 201-928-0444
Website: Kumonfranchise.com
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t he north a M erican i MM igration agency
The north american immigration agency is a well-established company that specializes in immigration services, catering to individuals and businesses aiming to navigate the intricate process of relocating to the United states. renowned for their expertise, professionalism, and commitment to client success, naia offers a wide naia acts as a crucial link between franchise sellers and prospective investors. leveraging their extensive network and industry knowledge, they effectively connect the two parties. With their guidance, franchise sellers gain valuable insights into the specific requirements and expectations of investors seeking american visas. b y equipping franchise sellers with the necessary tools and resources, naia enables them to present
n erds to g o
Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!
computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. That is why nerdsTo g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely
oh M Fitness
OhM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting. The EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. OhM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.
r e M edy sPa & sa Lon s uites
remedy spa & s alon suites first opened its doors in atlanta, g eorgia in 2018. a s an attempt to enter the highly profitable health and beauty industries, remedy spa & s alon suites came equipped with 22 fully leased salon suites. To date, they have opened three locations through Metro-atlanta. amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances.
Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution
SO u T h ER n STEER bu TC h ER
Founded in 2013 by greg snyder, southern steer butcher was designed to be a trusted source for customers to feel confident in their selections after each and every visit.
The story all started after greg made a visit to a similar style shop while traveling and recognized this level of butcher shop was lacking in his own hometown of clearwater, Florida. From then on, greg set his sights on filling this need in his community and began work on launching southern steer.
Each location offers a wide selection of premium meats, sides, desserts, craft beers, and wine. in addition to the variety of products, the brand also offers pre-assembled
their franchise opportunities in an attractive and appealing manner to potential investors.
in summary, naia is a highly regarded immigration firm that offers a comprehensive suite of services for individuals and businesses looking to relocate to the United states. Their expertise in franchise sales makes them an invaluable resource for companies seeking to expand their potential buyer’s list, while also aiding investors in qualifying for american investor visas. With their emphasis on personalized attention and exceptional service, naia is dedicated to helping clients navigate the complexities of immigration and achieve their immigration goals.
Phone: 514-225-1748
Email: Yannis harrouche yharrouche@gonaia.com
Website: www.gonaia.com
on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. This means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsTo g o is one of the fastest growing computer service and technology franchises in the United states!
The technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. OhM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hii T training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.
contact: Doug Payne
Phone: (480) 582-2900
Email: franchisees@ohmfitness.com
Website: www.ohmfitness.com
chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.
Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.
remedy spa & s alon suites already has an established market presence and substantial market penetration in atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.
www.remedysalonsuites.com/franchise remedysalonsuites@gmail.com
meal packs. Every meal pack contains 5 meals with all of the required ingredients for each dish, all that’s left is to prep, serve, and enjoy.
For those looking to be a bit more involved in the meal prep process, southern steer also offers prep classes. The classes are designed for each participant to fully prep and pack 10 meals, each serving a family of 4-5. continuing to be a hit among customers, with many returning to the classes again and again to prep delicious meals for the whole family, and maybe learn a thing or two in the process.
For more information about southern steer butcher’s franchising options, please visit https://southernsteerfranchise.com/
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ssc P Manage M ent, i nc.
sscP Management, inc. is an award-winning, familyowned and operated management company with a portfolio of high-profile restaurant brands and real estate holdings.
The Dallas-based company is a leader in the restaurant industry with established, high-profile brands such as the 300-unit cici’s Pizza brand, 44 sonic Drive- in locations, 80 applebee’s locations, the roy’s hawaiian fusion chain, and jMc Distribution. The management company also owns a diverse real estate portfolio with more than 100 assets that includes shopping centers, medical office buildings, industrial, and multi-family properties across the United states. sscP Management’s real estate practice focuses
synergy h o M e c are
sYnErgY home care is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U. s
The company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical
t he e ntre Preneur’s s ource
Established in 1984, The Entrepreneur’s source® is north america’s leading career Ownership coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their income, lifestyle, Wealth and Equity goals.
The Entrepreneur’s source® has grown
t he g oddard s choo L
g oddard systems, llc, is the manager of The g oddard school® franchise system. The g oddard school is the acknowledged leader in the premium early childcare and education market segment. The g oddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the Top 200 franchise systems (in worldwide sales) by Franchise Times.
children learn best through experience. For 35 years, The g oddard school has employed
t he red c hic K z
We’ve Done the heavy lifting
for You
We know the restaurant business and have done our homework. From the homestyle kitchens of nashville to The red chickz restaurants that will be popping up everywhere, we’ve created something really special in an untapped, sizzling market. We make it simple. Our team has worked our tails off to create a superior business model that is streamlined and simple to operate. We designed
on portfolio purchases, individual purchases, multi-family investments and retail properties. led by President chris Dharod, the company’s primary objective is to strengthen the communities it invests in and provide second-to-none service through all its business ventures.
sscP is looking to significantly increase their holdings as they build a larger presence in the commercial real estate world, focusing on acquiring retail and additional multifamily properties nationwide contact: Kerry a ssa, Director of real Estate: 214-926-4873 (Kerry’s cell) or 972-644-9494 x 128 (real Estate general box)
Email: kassa@sscpmanagement.com Website: www.sscpmanagement.com
or developmental disabilities, chronic health conditions or recovering from illness or surgery. no matter what each person’s circumstances are, sYnErgY home care steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.
For more information please contact Mike steed at: 888-578-5357 mikesteed@synergyhomecare.com sYnErgYhome careFranchise.com
continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in north america.
The Entrepreneur’s source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market.
For more information about The Entrepreneur’s source, please visit entrepreneurssource.com.
academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life. The g oddard school serves more than 90,000 students from six weeks to six years old in more than 600 g oddard schools in 37 states and Washington, D.c
To learn more about The g oddard school, please visit g oddardschool.com.
For more information about The g oddard school franchise system, visit g oddardschoolFranchise.com.
this with systems and growth in mind, so you can become the next proud owner of a The red chickz restaurant franchise with ease.
an investment in a restaurant franchise like The red chickz is an excellent way to break into the foodservice business or expand your already existing restaurant portfolio. We seek qualified business owners who understand or appreciate the restaurant industry and are fired up about our brand.
www.theredchickz.com
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a-z Listings are a great way to ProMote your Business www.franchisingmagazineusa.com Making an appearance every month in Franchising uSA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the a-Z directory onto your fOCuS, pROfiLE or ad! To learn about the a-Z directory or any other products, please contact Vikki bradbury: vikki@cgbpublishing.com