ex per t advice
Heather Ripley | Founder and CEO | Ripley PR
What your home service franchise brand could do better
Heather Ripley
The home service franchise industry is doing well, but are you? Could business be better? Could you use more qualified leads? Are you attracting the attention you want? Franchising USA
If the answer is no, you may need to rethink your business strategy and partner with a PR agency that can help you jump start your business and enjoy the success you deserve. But before you dive into a relationship with a general PR agency that promises results, take it slow. Home service franchise businesses are very different than your typical fast-food franchise or tire and lube shop franchises. As such, you require an agency partner with know-how and experience in your industry in order to get the results that actually make a difference. As a home service franchisor, not only do you want success for your brand, you also want success for your franchisees. In order for them to build their own franchise success story, they depend on your franchise brand to give them a leg up on the competition in the home services field. So, if your brand isn’t getting all the attention, the business and all the leads you desire, what are you going to do about it? First off, if you have a PR partner, you might want to think about making a change. If you have never engaged a PR agency to boost your business, now
“The best thing about partnering with a home service industry pro is that you can feel secure in knowing they have your back at all times.” might be a good time to think about being proactive, rather than being reactive. It’s true that business ebbs and flows, but if you could, use a dedicated partner to keep the flow going and actually increasing – here are some tips to hiring the right PR partner.
Do your homework Research PR agencies that specialize in home service businesses. Ask business contacts for recommendations, look at PR agency websites and social media to see who their clients are and what the agency is doing for those clients. See how they are promoting their clients, and think about what that agency might do for your business.
