FRANCHISING USA NOVEMBER 2021

Page 34

WOMEN IN FRANCHISING

Susan Schopp | Founder and CEO | Neighbour’s Choice

Leading the way for female franchisors Franchising as we know it has shifted in recent years. Traditionally chalked up to be a man’s world, franchising systems across the nation have seen an influx of women claiming their stake. Women have emerged prepared to start their own businesses and control their own future by becoming franchisees and demonstrating their entrepreneurial spirit. While the number of female franchisees is increasing dramatically, the number of female franchisors is not. One franchisor, Susan Schopp, is showing women across the country that they can make their own choices in business and build out their own path to success. As the founder and CEO of Neighbor’s Choice, a community-centered neighborhood newsletter franchise, Schopp has demonstrated that women have just as much entrepreneurial drive as men do and have the opportunity to gain equal footing in the franchise marketplace. Mainly, the key to creating a woman-owned franchise is exhibiting commitment and faith in oneself. When Schopp started the national franchise, Neighbor’s Choice, she knew that business ownership was in her future. Schopp began her journey with a career in journalism where she freelanced and sold advertising space. Of course, she had

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