Franchising Magazine USA May 2024

VOLUME 12, IssUE 5, 2024

On the cover: a ro M a jo E’s

pRE s I d E nt: colin Bradbury. colin@cgbpublishing.com

pU b LI sh ER : Vikki Bradbury. vikki@cgbpublishing.com

E d I tORI a L d E pa R t ME nt: editor@cgbpublishing.com

adVER t I s I ng: vikki@cgbpublishing.com annie@cgbpublishing.com.au

Ed I tORI a L t E a M : Michelle Quinn rob swystun

pRO d UC t IO n: usaproduction@cgbpublishing.com

dEsIgn: Michelle Quinn. michelle@cgbpublishing.com

Cgb pUbLIshIng

canadian o ffice: sidney B.c canada

Welcome to the May 2024 issue of Franchising Magazine Usa

h ow time is flying, here we are in May already! We have some great content this issue starting with our Front Cover story, aroma Joe’s, twenty-four years ago, four cousins–two sets of brothers– ventured into the coffee business with lofty goals to bring a great cup of coffee, along with a positive customer experience, to n ew England. Even then, they had a passion for positivity – and the aroma Joe’s brand was born. you can read more about this on page 10.

o ur top experts in the industry continue to deliver great advice. o ur regular contributor g eorge Knauf discusses The Untold story of r esponsible Franchising. Lucas Frey covers the first 90 days, 9 steps to franchise success and Evan hackel explains why convention attendance is the ultimate indicator of a Franchises h ealth. You can turn to the contents page to find a lot more expert advice from other contributors.

o ur main feature is s enior c are Franchising, and our regular feature expert chris conner g uides us through the Booming senior care market and growth drivers and opportunities in this expanding industry, j eff s alter, Founder and cEo of c aring senior s ervice explains with senior care franchising profitability comes with personal rewards. We also meet Franchisee Tyler Kimura and find out how he followed up a recordbreaking year at always Best c are and Doubled his revenue.

U. s. Office: 800 5th ave, #101 seattle, Wa 98104-3102 www.franchisingmagazineusa.com

a s always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z Directory at the back of the magazine or visit the website to find more exciting franchises and advice.

happy r eading.

Vikki Bradbury | Publisher Franchising Magazine USA

Franchisee In Action

48 Rachel’s Kitchen: a restaurant industry Pro Turned rachel’s Kitchen all star

Franchisor In Depth

20 Christmas Decor: holiday sales can help Lift Top Line sales For seasonal Businesses

22 Crimson Coward: crimson coward nashville hot chicken officially opens Third restaurant in Virginia with new Fredericksburg Location

Have Your Say

14 1-800-Plumber + Air and Mark Collins: a Franchise opportunity Built on heritage

54 Ray Titus: how a Book can Boost Your Leadership skills in Business

Women in Franchising

16 Hand and Stone Massage: how This Mother-Daughter Trio Exemplifies Franchising Excellence

52 Yvonne Cobb: 5 compelling reasons to Dive into Tax Franchising

Advice

12 George Knauf: The Untold story of responsible Franchising

18 Jad Buckman: 5 Ways a Franchisor can help You start a Business Quicker and Easier

24 Lucas Frey: Your First 90 Days, 9 steps to Franchise success

42 Joe Caradonn: Tips to help Franchisees properly store and destroy important documents

44 Peter Buckingham: site selection and available information in australia?

50 Evan Hackel: Why convention attendance is the Ultimate indicator of a Franchise’s health

AtWork awards two territories in south florida

AtWork, one of the nation’s largest and fastest-growing staffing franchises, has awarded two locations to first-time franchisee Nelson Montes in the Miami, Florida area. The first location is set to open this year.

Montes spent over 30 years in broadcast television where he worked in creative services. h e is bilingual and plans to reach an underserved, yet predominant population in s outh Florida.

“a s a proud Puerto rican, i ’m passionate about serving the Latino community,” said Montes. “There is a huge opportunity to navigate the relations between Latinoowned businesses and job seekers with their English-speaking counterparts, which is where i plan to come in to support.”

Montes resides in Miami with his wife and family. “Miami is a vibrant and diverse city which continues to attract major sporting and entertainment events, along with a healthy tourism industry,” he said. “o ur goal is to play an integral role in filling massive hiring demands and seasonal job openings that are products of these types of attractions.”

For more than three decades, atWork’s mission has been to connect people with jobs and jobs with people. Today, the staffing franchise has grown to 100 locations nationwide and puts nearly 40,000 individuals to work each year in administrative, light-industrial, accounting and finance, hospitality, i T and management-level positions at some of

the nation’s largest and most recognizable companies.

“We’re proud to grow our presence in s outh Florida,” said jason Leverant, President and coo of atWork. “atWork will serve as a key resource to help employees thrive, businesses prosper and communities flourish. n elson is the perfect partner to champion our mission and be a servant leader in his local community.” atwork.com/franchise

GYMGUYZ flexes Growth Muscle with Growth into 39

New cities across the country

GYMGUYZ, the world’s largest in-home and on-site personal training franchise, has announced its expansion into 39 new cities across the United States. The brand is broadening its footprint with openings in California, Florida, Pennsylvania, Tennessee, and Texas. GYMGUYZ “brings the workout to you” by offering options to come on-site to businesses and organizations in addition to training clients in their homes.

in th e coming months, gYMgUYZ is set to open in the following territories: n ewport Beach, c alifornia; c ape coral and Bonita springs, Florida; Main Line, Pennsylvania; Knoxville, Tennessee; and s an antonio, Texas. With these openings, the brand is serving 39 new cities as they welcome five new franchisees and support an existing franchisee expand into new territory, underscoring its dedication to growing its presence nationwide and empowering entrepreneurs to succeed in the fitness industry through the gYMgUYZ franchise opportunity.

a s gYMgUYZ continues to grow, so do the range of services available to clients. The recent launch of a ssisted stretch services has already become a staple offering, with a remarkable 100% retention rate since its introduction. additionally, with a steadfast commitment to fostering technological innovation and a dedication to enhancing client convenience, the brand has launched brand-new, online, one-on-one, and small-group fitness virtual training sessions.

“Expanding our reach into these new territories marks an exciting chapter for gYMgUYZ and a strong start to 2024 as we continue to redefine the fitness industry,” said j osh York, Founder & cEo of gYMgUYZ.

To learn more about franchising with GYMGUYZ, visit https:// www.gymguyz.com/franchise-opportunities/.

B etter H o M es A n D GA r D ens® re AL estAte taps cHristiNa Balas as Vice presiDeNt Of serViciNG aND OperatiONs

Better Homes and Gardens Real Estate LLC today announced the appointment of Christina Balas as Vice President of Servicing and Operations.

in her new role, Balas will develop and implement critical initiatives to drive affiliate performance, satisfaction and engagement with a focus on growing market share and increasing agent productivity. she will also lead the brand’s team of Franchise Performance consultants, the Broker s ervices group and the o nboarding and Transitions team.

Previously Balas spearheaded strategy development and nationwide operations for coldwell Banker commercial. she was recently named a 2024 cr Ei Women of influence and 2024 cr Ei Linkedin influencer as well as a 2024 g lobe st. Woman of influence within the Diversity champion category.

a dynamic, results-driven professional with

more than 15 years of experience spanning real estate, finance and hospitality, Balas is a fierce advocate for amplifying the voices and profiles of diverse people in real estate and beyond. a s a woman and first-generation american, she has long advocated for equity and inclusion that calls for participation as the key to achieving progress.

“christina is both highly strategic and highly energetic and will bring a fresh approach to how we service our customers. h er demonstrated ability lies in crafting business strategies that enhance overall performance which will serve our brokers and our brand extremely well,” said ginger Wilcox, President of Better h omes and g ardens r eal Estate. “ i am confident she will foster a culture of growth and efficiency within the franchise while aligning operations with the brand’s overall business objectives.”

tH resH o LD Br An Ds acquires Miracle Method, adds eleventh Brand to portfolio

Threshold Brands, an industry leader in home services franchising, has acquired Miracle Method, LLC, the largest professional bath and kitchen surface refinishing franchise in the United States. This is the eleventh acquisition for Threshold Brands and further bolsters the company’s position as a major player in the home services industry.

Miracle Method is the nation’s largest professional bath and kitchen surface refinishing franchise specializing in repairing and restoring all types of tubs, ceramic tile, showers, vanities and countertops and currently has 194 territories across 34 states. With the acquisition, Threshold Brands’ comprehensive footprint exceeds 500

locations representing more than 380 franchise owners nationwide.

“Miracle Method is a natural fit for our growing collection of home services brands,” says Ted DeMarino, cEo of Threshold Brands. “Like our ten other companies, Miracle Method provides a unique service, and they are the nation’s leader at what they do. i am thrilled to welcome their franchisees, employees and customers onboard, and we look forward

to investing in the future success of the business as a Threshold Brands company.”

“The partnership with Threshold Brands will help Miracle Method grow to our fullest potential,” said j ohn Tubiolo, Brand Leader at Miracle Method. “This is a strategic alliance that will allow us to grow our footprint and serve more customers by leveraging Threshold Brands’ centralized resources, unparalleled support network and team of subject matter experts.”

r e-BAt H e xpands reach in florida with Miami agreement

Re-Bath, the nation’s leading complete bathroom remodeling franchise, has inked a significant deal in Florida covering Miami and surrounding Dade County communities. The brand now operates 12 locations in the state and plans to tap into new markets across the East Coast.

Driving the brand’s growth in Florida is j oel Dichi, an experienced franchisee who joined r e-Bath in july 2020. after receiving a master’s degree from stanford University, Dichi’s entrepreneurial journey began with a franchise in Venezuela, which expanded internationally to over 500 locations. Dichi and his wife then moved to Miami and ventured into property renovation. amidst their success, they purchased two existing r e-Bath locations in Fort Lauderdale and West Palm Beach, Florida.

Dichi has flourished within the brand, earning recognition as r ookie of the Year in 2022 for his exceptional achievement in growing sales sixfold across his locations. Dichi has chosen to expand his presence in Florida, reflecting his confidence in r eBath’s continued growth and success.

“There is tremendous potential for growth in Florida, and my team and i are committed to bringing r e-Bath’s exceptional services to Miami and the surrounding areas,” said Dichi. “The demand for high-quality bathroom remodeling solutions is evident, and we’re excited to leverage r e-Bath’s proven business model to meet this need.”

r e-Bath seeks entrepreneurs ready to capitalize on the booming home improvement industry. With additional territories available in Florida and other s outheast regions, the brand aims to award 17 franchises in 2024, aiming for a unit count exceeding 150.

For those interested in Re-Bath’s franchise opportunities, visit www.rebathfranchise.com/ or call (866) 219-1361.

ohD eer ’s expansion continues with central Virginia Opening

ohDEER, the leader in all-natural deer, tick and mosquito control, marks a decade in franchising with continued systemwide growth, with its newest franchise location recently opened in Central Virginia.

ohDEEr of central Virginia is owned by j osh hafner and Wes Davis. The friends, who have backgrounds in the home services industry, sought a joint business opportunity and identified a community need for a natural solution to protect families in their backyards from deer, ticks, and mosquitoes.

“a s a father of young kids, i understand that parents are starting to see tick and mosquito control as not just a luxury, but a necessity in fighting insect-borne diseases,” said Davis. “ohDEEr gives us the opportunity to build a thriving business that will make a positive impact in our community.”

The brand, which includes 14 franchisees across Maryland, Massachusetts, n ew York, rhode island and Virginia, has immediate development goals of expanding into more locations in existing states and branching into neighboring states along the n ortheast coast, aiming to surpass 50 locations by 2027.

“We are seeing substantial traction with the ohDEEr franchise opportunity at a time when a growing number of homeowners are demanding all-natural pest care solutions,” said colleen Upham, owner and co-founder of ohDEEr . “a s our franchise system grows, we are also celebrating a decade in business for our first two franchisees. They have both renewed their franchise agreement for a second term, setting a precedent for future partners. We look forward to propelling ohDEEr franchise development to the next level and strengthening our presence in current and new markets.”

For franchise opportunities, visit ohdeerfranchising.com

FYZI c AL tH er ApY & BALAnce c enters paves Way for physical therapists to achieve clinic Ownership

FYZICAL Therapy & Balance Centers, the country’s fastest-growing physical therapy franchise, is officially launching its Partnership Advantage Program, a unique initiative for licensed physical therapists wanting to open their own clinics to partner with seasoned entrepreneurs.

This exclusive partnership will allow more physical therapists (PTs) the opportunity to

pursue business ownership and contribute to the growth, establishment, and expansion of FYZicaL clinics nationwide.

FYZicaL’s Partnership advantage Program is a platform designed to empower licensed PTs, matching them with well-funded entrepreneurs with strong business acumen. FYZicaL will facilitate introductions between PTs and entrepreneurs in similar market areas.

if it’s a match, individuals will design a partnership agreement that aligns with their business goals. The Partnership advantage Program introduces an alternative path to clinic ownership, where PTs can maintain their autonomy, build a dynamic team, and bring patient-centered care back to the forefront of private practice.

The Partnership advantage Program was inspired by the success story of chris Bailey, PT, DPT, who owned a private physical therapy clinic outside Erie, Pennsylvania. h e was looking for opportunities to grow his practice when he connected with Karla Mazza, a seasoned entrepreneur. The two went into business together, combining their strengths and capitalizing on the business model.

“By partnering together, we’ve witnessed remarkable growth, scaling from one clinic to four and leading a team of 20 clinicians,” said Bailey. “The success that we’ve achieved has been unparalleled, and it’s inspiring to see others form partnerships like ours with FYZicaL’s Partnership advantage Program.”

8th annual rnr tI re e xpress Mother’s Day Giveaway promises a New Buick encore

One of the automotive industry’s most celebrated campaigns has arrived for its 8th year, with RNR Tire Express (RNR), the leading franchise retailer for tires and custom wheels, announcing that nominations have officially opened for the 2024 Mother’s Day Giveaway. This year’s event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee, to be awarded May 12th in honor of the holiday.

The annual giveaway is intended to recognize the incredible stories and journeys of those mothers who give all of themselves to their families each and every day. Those wishing to shine a spotlight on a special, deserving nominee can submit their story using the above link by midnight on s aturday, May 11th, 2024. Keeping in mind that the nominee must be a mother, and over the age of 18.

“The thousands of nominations that our team has had the

privilege of receiving over these past 7 years have continuously showcased why it is we pour so much into this particular campaign,” said rnr Tire Express Founder/cEo Larry sutton. “Very few things embody the ethos and culture of rnr quite like the personal stories of strength, commitment, and selflessness that a mother displays on a daily basis.”

“We welcome all nominations for deserving mothers throughout the country, and above all else, hope our efforts are able to leave a lasting impact on the communities we service,” sutton said. “We want to go the extra mile for them, since they go the extra mile for all of us every single day.”

www.RNRfranchise.com.

AROMA JOE’S SEEKS FRANCHISEES WITH A PASSION FOR POSITIVITY

Twenty-four years ago, four cousins–two sets of brothers–ventured into the coffee business with lofty goals to bring a great cup of coffee, along with a positive customer experience, to New England. Even then, they had a passion for positivity –and the Aroma Joe’s brand was born.

Aroma Joe’s is one of the nation’s leading handcrafted beverage franchises that features handcrafted coffee and espresso drinks, unique flavor infusions, all-day food options, and their signature AJ’s RUSH® Energy Drinks that have resonated with a new generation seeking their daily energy in new and unique beverages.

What else makes Aroma Joe’s unique?

The brand’s proprietary coffee blends are craft roasted and Rainforest Alliance Certified which means they are sustainably grown and ethically sourced. Aroma Joe’s, in conjunction with their coffee roaster, created their own Coffee Farmers Group comprised of over 40 family-owned and operated coffee farms in Honduras. Each farm is audited annually against rigorous standards with detailed environmental, social, and economic criteria that protect biodiversity, deliver financial benefits to farmers, and fosters a culture of respect for workers and local communities. Additionally, Aroma Joe’s has built an environment where people could truly connect – even with a traditionally “impersonal” drive-thru experience. Each customer is greeted with a smile, not a speaker. All orders are taken in-person by a trained barista who can answer questions and recommend products. Because of this, the brand quickly became a beloved destination, especially for busy commuters.

Aroma Joe’s celebrated the opening of its milestone 100th location last year in Waterbury, CT. With only 16% of the approximately 4200 franchise brands in the U.S. having more than 100 locations, this was an important milestone. Aroma Joe’s goal remains to serve each customer a great product with care and enthusiasm and positively impact each community.

Aroma Joe’s now has 115 locations across the East Coast, from Maine to Florida, with ambitious growth plans as they develop and open new shops.

Aroma Joe’s is actively expanding, and multi-unit franchise opportunities are available. Aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, proven community engagement

tactics and an ethos based on positively impacting people.

“Our current focus is on existing market growth given strong demand with additional expansion in new markets. Our growth roadmap includes strategically opening 500 shops along the East Coast in carefully curated areas with the right franchisees,” said Dave Tucci, Aroma Joe’s President & Chief Operating Officer.

“Aroma Joe’s success is due to our proven model of ongoing corporate support, expertise, innovation and ongoing training coupled with our amazing franchisees. To achieve our 500 shop goal, we are now opening up opportunities to new franchisees who share our values and passion.

Here’s what Aroma Joe’s looks for in a franchisee:

• Individuals interested in owning and operating a coffee shop franchise, and who are committed to investing their time and effort in running the business. If you have a passion for great coffee, energy drinks, and handcrafted beverages, Aroma Joe’s could be the perfect match for you!

• Aroma Joe’s provides a cost-effective franchise opportunity with an expected investment of at least $500,588, including a $25,000 franchise fee.

• If you are an active member of the United States military or a veteran with an honorable discharge, the franchise fee is reduced to $12,500. Adequate capital for the initial growth stage is essential for any new business.

• This business opportunity requires at least $200,000 in liquid assets and a net worth of $350,000.

• Aroma Joe’s Coffee is offering franchise opportunities for coffee shops in Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania, West Virginia, North Carolina, South Carolina, Georgia, and Florida. If your state is not listed and you are interested, you can still explore the possibility of arranging an opportunity.

• Aroma Joe’s training initiatives and continuous assistance are tailored for both seasoned entrepreneurs and potential investors with no prior experience.

For franchisees who are determining what type of business to get into… why coffee? The U.S. coffee shop market is projected for steady growth throughout 2024, exceeding 41,300 outlets by year’s end. This trend is expected to continue, reaching an estimated 45,200 coffee shops by September 2028. Aroma Joe’s focuses on the U.S. consumer’s desire for specialty coffee. With a projected market size exceeding $52.4 billion in the next 12 months, Aroma Joe’s positions franchisees to capitalize on this trend. And cold brew continues its reign, with a reported 8 percent increase in daily consumption by U.S. coffee shop patrons. Aroma Joe’s offers a variety of delicious cold brew and energy drink options that have gained a cult-like reputation. (Data from World Coffee Portal and Toast POS.)

Due to the ongoing and heightened brand interest, franchise development leader Erica Tarnowski was recently hired to help take Aroma Joe’s into their next phase of strategic growth. “Joining a brand with such strong momentum built by a passionate, caring team of people driven by an unwavering commitment to excellence has been incredible. I’m excited about the opportunity to capitalize on this momentum while continuing to grow intentionally and sustainably with the right franchisees, in the right markets, at the right time.”

“The future is bright at Aroma Joe’s and I am so excited to help our next franchisees join us on this exciting journey,” said Tarnowski.

For more information, please visit: www.aromajoes.com or follow us on our socials: aromajoescoffee

As the Director of Franchise Development for Aroma Joe’s, Erica will play a pivotal role in helping expand the brand’s footprint through strategic franchise partnerships in new and existing markets.

The Un Told S Tory of r e S pon S ible f ranchi S ing

George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams.

www.MyPerfectFranchise.com

When you think of franchising, what comes to mind? For many, the image conjured up may be one of fast-food restaurants with cookie-cutter appearances, pushy sales tactics, and franchisees who feel taken advantage of. It’s an image that has, unfortunately, become all too common in the public story telling.

However, this perception does not tell the full story of franchising. The truth is that responsible franchising has existed for decades, with many outstanding brands working diligently to create positive opportunities and mutually beneficial relationships with their franchisees.

the origins of Franchising

Franchising as a business model dates back to the 19th century, with early examples including the Singer Sewing Machine Company and the Coca-Cola Company. These pioneers recognized the power of expanding their reach by partnering with independent business owners who could represent their brand and products in local markets.

As franchising grew in popularity through the 20th century, some less scrupulous individuals did attempt to take advantage

of aspiring entrepreneurs. Stories emerged of franchisors making exaggerated claims, providing inadequate support, and saddling franchisees with unsustainable debt. These cases rightfully drew criticism and sparked calls for greater regulation and oversight of the industry.

However, the majority of franchisors during this period were far more responsible in their approach.

the rise of responsible Franchising

As the franchise industry matured, a growing number of brands emerged that exemplified the principles of responsible franchising. These companies recognized that building a thriving franchise system required a true partnership between the franchisor and franchisee, with shared goals, mutual respect, and a commitment to each other’s success.

One such brand is Ace Hardware, which has been franchising since the 1920s. From the outset, Ace’s founders understood that the key to their growth and longevity was to create an environment where franchise owners could thrive. They carefully selected franchisees, provided extensive training, and offered ongoing support to help each location succeed. This approach has paid off handsomely. Today, Ace Hardware is one of the largest

and most successful hardware retail chains in the world, with over 5,000 locations globally. Importantly, the vast majority of these stores are owned and operated by independent franchisees, who have built profitable businesses while contributing to the overall strength of the Ace brand.

Another shining example of responsible franchising is McDonald’s. While the company has certainly faced its share of criticism over the years, its franchise model has been a driving force behind its global dominance. McDonald’s has always placed a strong emphasis on selecting the right franchisees, providing them with comprehensive training and support, and ensuring that the business model is structured to enable their success.

This commitment to its franchisees has been a key factor in McDonald’s ability to expand rapidly while maintaining a consistently high level of quality and customer satisfaction. By empowering local business owners to be active participants in the growth of the brand, McDonald’s has been able to establish a global footprint while remaining deeply rooted in the communities it serves.

the Benefits of responsible Franchising

The impact of responsible franchising goes far beyond the success of individual brands. It has also served as a powerful engine for economic growth and job creation, providing countless entrepreneurs with the opportunity to start and grow their own businesses.

Take the case of Marriott International, one of the world’s largest hotel chains. Marriott has long been known for its commitment to franchising, with the vast majority of its properties owned and operated by independent franchise owners. This model

has allowed Marriott to expand rapidly while also creating thousands of small business opportunities around the world. Moreover, Marriott’s approach to franchising has demonstrated the potential for this business model to drive social mobility and wealth creation. Many Marriott franchisees have started with a single hotel and, through hard work and the support of the Marriott system, have grown their businesses to become multi-unit operators and significant employers in their local communities.

This is not an isolated example. Across a wide range of industries, responsible

franchisors have empowered entrepreneurs to achieve their dreams of business ownership, creating jobs, generating tax revenue, and strengthening local economies in the process.

continuous Improvement in Franchising

While the legacy of responsible franchising is undeniable, that does not mean the industry is without room for improvement. As with any dynamic business ecosystem, there is always the potential for further innovation and refinement.

One area of focus in recent years has been enhancing transparency and communication between franchisors and franchisees. Some brands have taken steps to provide franchisees with more detailed financial information, clearer performance metrics, and more opportunities for input and feedback.

Additionally, the franchise industry has made strides in promoting diversity and inclusion. By creating pathways for individuals from diverse backgrounds to enter the franchise system, these companies are not only expanding economic opportunity, but also enriching the overall franchise ecosystem with a diversity of perspectives and experiences.

conclusion

While the franchise industry has certainly faced its share of challenges and controversies over the years, the story of responsible franchising is one that deserves greater recognition and celebration. For decades, countless brands have demonstrated that it is possible to build successful, mutually beneficial franchise systems that create positive outcomes for both franchisors and franchisees.

As the franchise industry continues to evolve, there will undoubtedly be opportunities for further improvement and refinement. But the foundation of responsible franchising is firmly established, and its legacy of empowering entrepreneurs, driving economic growth, and delivering value to consumers is one that should be proudly upheld and built upon for generations to come. v

A FRANCHISE O PPORT u NITY

Bu IlT ON HERITAg E:

1-800-PluM ber +A I r A n D M A r K coll I nS

ABoUt MArk co LLIns:

Mark Collins is the CEO and President of 1-800-Plumber +Air, an industry-leading plumbing and HVAC franchise, providing high-quality plumbing, heating, cooling, and emergency services. As CEO, Mark is responsible for operations in every facet of the company, and is the driving force behind the brand. Under his leadership, 1-800-Plumber +Air is rapidly expanding across the nation, with over 65 service areas across 20 states.

In today’s competitive home service industry, it takes more than just skills to succeed – it takes a passion for quality, a commitment to customer service, and a deep understanding of the trade.

For Mark Collins, a 5th generation plumber and the CEO of 1-800-Plumber +Air, these qualities are not just instilled in him, they are the very foundation of his work ethic and the driving force behind the company’s success.

Mark collins: A Legacy of e xcellence / Generations of plumbing e xpertise

Mark Collins is not just another CEO; he represents the fifth generation of a family

deeply rooted in plumbing, with a legacy dating back to 1905 and spanning almost 120 years in the industry. Mark was born and raised in Houston, Texas, and grew up learning about the plumbing trade from his family before he became a master plumber himself. His family’s legacy started in 1905, when his great-great-grandfather started his own company called “Collins Brothers Plumbing.” Since then, his family has continued this legacy.

“Plumbing has been in my family for a long time; I grew up following in my father’s footsteps and at this point, it’s in my blood, and I carry a lot of pride with it,” said Collins.

In 2010, Mark joined 1-800-Plumber +Air as a franchise partner, and then later became the CEO of the brand in 2015, bringing his background and expertise with him.

His background and heritage have instilled in him a deep understanding of the plumbing trade and a passion for providing quality service. As CEO, Mark

is committed to upholding his family’s legacy while embracing innovation and modernization. Under his leadership, the franchise has expanded to over 65 service areas across the United States, solidifying its reputation as a trusted expert in plumbing and HVAC services.

the 1-800- plumber +Air Difference

1-800-Plumber +Air stands out as a rare multi-concept franchise brand, combining plumbing and HVAC services into a singular opportunity, offering a compelling ‘2 for 1’ advantage. The brand offers a variety of plumbing, cooling, heating, and emergency services. From drain cleaning, sewer services and water heater repair to heating and air conditioning maintenance, 1-800-Plumber +Air ensures every interaction is seamless, efficient, and tailored to meet the unique needs of each customer. The brand also offers a HomeGuard membership program that provides customers with preventative maintenance for their Plumbing and HVAC

systems to help avoid severe issues and costly repairs.

Along with its numerous services, 1-800-Plumber +Air is at the forefront of reshaping the customer journey within the plumbing and HVAC service industry. With a meticulous attention to detail, the company is committed to elevating every aspect of the customer experience. From the moment their technicians arrive, in professional attire and equipped with shoe covers, to the implementation of protocols to safeguard home interiors, every action revolves around ensuring the utmost satisfaction for homeowners. By prioritizing not just the technical aspects of their work but also the overall ambiance and experience, the brand strives to leave a lasting impression of professionalism, reliability, and genuine care.

Innovating for the Future

1-800-Plumber +Air understands that staying ahead in the competitive home services market requires embracing innovation and leveraging technology. For employees and franchise owners, the brand has ‘gamified’ its Learning Management System to create a unique, fun, and easy way to learning. To create the best experience possible for its customers, 1-800-Plumber +Air uses innovative technology and an “uber-like” feature to notify customers when a technician is enroute, providing a link to the technician’s location so customers can track how far away they are. In doing so, customers no longer need to stress or worry about when their technician will be at the designated location.

Franchising with

1-800- plumber +Air

1-800-Plumber +Air provides high-quality support for its franchise owners through its unique, community-like company culture. The brand invests effort, time, and training in every one of its franchise locations, having implemented innovative technology that allows for an easy and effective training process for all. 1-800-Plumber +Air prides itself on being a needs-based service for its customers, with franchise owners meeting a necessary need for their communities. As a needs-based company, the brand’s business and franchise model is recession-resistant and is built to withstand economy lows, pandemics, and economy highs.

With a brand name that resonates deeply with consumers, even those who haven’t encountered it before, the company enjoys unparalleled SEO benefits and instant brand recognition, providing a strong foundation for new franchise owners.

1-800-Plumber +Air is searching for motivated individuals with a strong desire to serve their community by delivering high-quality plumbing and HVAC services. The estimated investment to open a 1-800-Plumber +Air franchise ranges from $127,780 to $284,270.

A Franchise opportunity Built on Heritage

For Mark Collins and the team at 1-800-Plumber +Air, plumbing is more than just a profession – it’s a legacy. By combining their expertise with a dedication to customer service, they have built a successful company that is poised for continued growth. With a rich heritage, a commitment to innovation, and a dedication to customer satisfaction, the company continues to redefine industry standards and shape the future of home services. Whether you’re a homeowner in need of reliable assistance or an entrepreneur seeking a rewarding venture, 1-800-Plumber +Air is determined to exceed your expectations and deliver excellence, one service call at a time. v

h ow Thi S

m oT her- daU gh T er

Trio e xemplifie S f ranchi S ing e xcellence

Toya Evans and her daughters, Chanel Grant and Lauren Williamson, are some of Hand & Stone’s most impactful franchisees and are on the road to building a multi-generational legacy of business ownership centered on supporting healthy lifestyles.

With their extraordinary performance, both within Hand & Stone and with other franchise businesses, they are a prime example of how to use family bonds to lay the foundation for successful business ventures.

When they first set out on their franchising endeavors, the three women came together with a common commitment to collaboration, mutual respect, and shared values. With Toya having grown up in Prince George’s County, Maryland, the family knew their mission was to enrich underserved communities and bring brands to those areas that prioritize health and wellbeing. Throughout the nearly 10 years since they opened their first franchise business, they have remained steadfast in holding themselves to that commitment.

After opening their first franchise in 2015, which was a quick service restaurant serving healthy smoothies, sandwiches

and other quick bites, the trio decided they wanted to expand their portfolio further into the health and wellness space. This is where Hand & Stone comes in. What attracted them most to the brand was its proven business model, extensive franchisee support and training, and the innovative wellness services the brand offered. For those who may not be familiar, the Hand & Stone business model is membership-based, which was attractive to the women because it creates a recurring revenue stream that fuels scalability for expanded business operations.

Opening a new business can, of course, be daunting, but Hand & Stone works

to make it as easy of an experience as possible. Their highly experienced team of professionals provide extensive support and comprehensive training to prepare franchisees for spa ownership, from real estate selection and financing to the menu of services available for customers. Hand & Stone prides itself on pushing the envelope when it comes to innovation, which is something their franchise owners are often most captivated by. The brand has a suite of spa services like body contouring, NuFace, DiamondGlow, and more, that allow for franchise owners and their service providers to create tailored regimens for their customers.

Such customizable experiences keep guests coming back for more.

It has been their dedication to making health and wellness services more accessible in their communities that has been a driving force behind the trio’s success. It is of the utmost importance to them and their family that they contribute positively to the people and communities around them. They don’t just do this through their business ventures but also by being active members of their community, getting to know their neighbors and what they hope for from existing and new businesses coming into the area. The women are members of many organizations and groups like the National Franchise Council and National Marketing Committee. They also often partner with local groups including schools and radio stations to serve those in need, helping to coordinate various fundraisers such as providing free massages for people in local churches and shelters and charitable initiatives to assist families who need support during the holiday season as well as adopting teenagers in need. Local organizations the trio has supported include Delta Research Foundation, Bowie Community Theatre, the National Council of Negro Women, and more. Additionally, amid pandemic-related shutdowns of businesses, they worked with the Business Recovery Program in Bowie, Maryland to host a roundtable session on how to pivot your business and thrive.

Speaking of which, over the years, the women have developed a deep passion for educating others about business ownership and the benefits of franchising, particularly for women and minorities. When they first started the franchising process, they learned that out of the over 800,000 franchise owners worldwide, only 8% were African American, so they started wondering why African Americans weren’t taking advantage of all that franchising has to offer. What they found was there was a lack of education and fear around the investment level. Because of this, the mother-daughter trio created multiple courses promoting and educating business and franchise ownership for women and minorities with the mission

of increasing the number of individuals going into business for themselves. Their online course (“So You Want to Buy a Franchise?”) dives into what is required to get into franchising and becoming a franchise owner, how to write a business plan, where to get financing, how to find the right franchise for you, and more.

Lauren and Chanel also offer 15-minute consultations to advise on being in business and why franchising is a great business venture. In the first year alone, Toya and her daughters had a dozen people go through the course and refer people out to franchise brands.

While they have plenty of advice to offer, from how to build a business with your family to how to get started in franchising, one big tip they have for those pursuing business ownership is: start before you’re ready. The timing may never be perfect, and you may not have all the resources you want available, but where there’s a will, there’s a way. At the start of their journey, the trio cobbled together resources and got creative. They applied for grants, leveraged credit cards and even used their homes as collateral. With any business venture, new or old, there are always going to be obstacles, but it’s all about pushing through and overcoming them. For the trio, once they opened their first location, everything else started to fall into place – lenders were coming to them with additional funding opportunities and their brands recognized their spirit and success and implemented additional resources to help them grow.

Toya, Chanel and Lauren are forces to be reckoned with and the epitome of spirited and committed franchise owners. Their passion for the brands they’re part of, and for franchising overall, make them a dynamic advocate for the industry and showcases how franchising creates a viable path to successful business ownership. They look forward to continuing to build a lasting legacy for their growing family – Chanel even welcomed a baby girl earlier this year (no doubt we have another franchise owner in our midst)! Hand & Stone is grateful to have them in their franchise network, and truly believes they represent what excellence looks in franchising. v

5 wayS a f ranchi S or c an h elp yo U S Tar T a bUS ine SS

Q U icker and e a S ier

There are several reasons why a person may choose to join a franchise instead of starting a business from scratch. Franchises allow you to skip the trial-and-error phase, get business advice from subject matter experts and be part of a network of peers. If you are looking for a faster, less complicated way to start a new business, a franchise is a great option.

Jad buckman is business development director for Epcon Franchising, a home building franchise with over 75 Franchise Builders. Epcon Franchise Builders are given exclusive access to a home building business blueprint. For more information, visit www.epconfranchising.com.

In some industries, going to market faster helps capitalize on market trends. You can avoid common pitfalls and get your business up and running in time to take advantage of today and tomorrow’s customers instead of spending years on research and startup planning. Here are five ways franchising makes the startup phase easier, allowing franchisees to open their businesses quicker than they could on their own.

A proven process

One of the main benefits of investing in a franchise is following a proven process instead of reinventing the wheel on your own. Franchisors have been there, done that in every aspect of their business. They have made the mistakes, learned from them and created streamlined processes with standardized business models. Franchisors provide franchisees with detailed policies for every aspect of their business, including training, inventory, accounting, marketing and more. The franchisor’s system is taught to franchisees during training, and it may also be written out in a comprehensive manual.

In addition to easy-to-follow guidelines, franchisors offer operational support. Calls, webinars and annual conferences are all ways franchisors keep in touch with franchisees to ensure they are supported. Subject matter experts should also be available as trusted advisors to help along the way.

subject Matter e xperts

The franchisor should be an expert in their industry, and they can pass that knowledge on to their franchisees. For example, Epcon is an expert in 55+ housing with decades of market research and experience building homes that appeal to buyers. This knowledge allows Epcon Franchise Builders to jump right in without having to learn a new market or business model.

Most franchisors offer some form of orientation and training for new franchisees. This usually includes programs that cover broad business topics like sales, marketing and finance, as well as more specific topics to the industry. For example, one of Epcon’s many experts is a land acquisition and development specialist that helps Franchise Builders with their projects.

ready-to-Go Marketing Materials

Marketing is crucial to any business, and each industry has different best practices. Franchisors should offer a wide variety of marketing resources, including access to a library of professional marketing assets and campaigns to use. These may include a website optimized for search engines, product and lifestyle photography, videography, digital and print advertising strategies and materials, design templates, blog posts or social media content. Franchisor marketing departments can also help with resources and strategies for lead generation. They have a system in place for the best times and ways to sell your products or services, so you don’t have to learn to market from scratch.

network of peers

It takes a village, and a franchisor offers a network of peers who are doing the same

“ The ability to talk to people in your industry that aren’t competitors is a huge advantage, and this network can serve as an industry-specific mastermind group to share ideas and best practices.”

thing you are in different markets across the country. The ability to talk to people in your industry that aren’t competitors is a huge advantage, and this network can serve as an industry-specific mastermind group to share ideas and best practices. Some franchisors use an intranet to help franchisees collaborate. Many franchisors also offer advisory groups that allow franchisees to give their feedback to the franchisor.

competitive pricing

If you’ve ever been to a wholesale retailer, you know the value of buying in bulk. Franchisors use their national buying power to offer discounted pricing on materials and goods, helping franchisees run their businesses competitively with volume discounts and a streamlined rebate process.

Franchisors are better able to invest in more expensive technologies than a single business owner. This allows them to offer

services like consumer-facing mobile apps, custom POS systems or analytics software. For example, Epcon provides 3D virtual tours of our floor plans for our Franchise Builders. These tools can increase sales or operational efficiency. Staying up-to-date on the latest technology trends ensures you don’t fall behind and allows you to reach customers in new and interesting ways. These five advantages allow franchisees to start their businesses quicker while maintaining quality and minimizing risk. By using the processes, products and/or services, materials and experts a franchisor has thoughtfully assembled, franchisees can get to market faster and with less hassle than if they started a business from scratch. v

The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain jurisdictions require registration prior to the offer or sale of a franchise. We do not offer franchises in jurisdictions where we are not registered (or exempt from registration). Epcon Communities Franchising, Inc. 500 Stonehenge Parkway, Dublin, Ohio 43017. Minnesota Franchise Registration No. F-3531.

H O lIdAY S AlES C AN HE lP lIFT T OP

lINE S AlES FOR S EASONAl BuSINESSES

Christmas Decor, the leading holiday decorating franchise, offers an opportunity for seasonal business owners to expand services and build a year-long operation.

Christmas Decor, the Christmas decorating franchise with over 300 locations nationwide, has built a powerful business model that can bolster the annual revenue for entrepreneurs with seasonal businesses focused on the warmer months.

While its parent company, The Decor Group, has conceptualized additional business models to support franchise owners in driving revenue throughout the year, the traditional Christmas Décor franchise can be a great add-on for business owners who have summerfocused seasonal businesses.

“Will it feel like you’re building a brand

new business? The reality is that it won’t. If you already have a raging river running north, Christmas Decor can run parallel to that business,” said Brandon Stephens, president of Christmas Decor. “We have franchisees that, by utilizing this side-byside model, are able to secure impressive revenues without pulling attention away from their other ventures.”

Why christmas Decor Is an easy choice

A low barrier to entry, combined with strong franchisee onboarding and support, make Christmas Decor an even more attractive seasonal side hustle. According to Christmas Decor’s 2023 Franchise Disclosure Document, franchised units achieved an average gross revenue of $399,993, and the top-performing unit reported nearly $6 million in gross revenue. The company has even been recognized by Entrepreneur as a top

franchise opportunity for less than $50,000.

In 2022, Christmas Decor reached $75 million in system-wide revenue.

Many outdoor businesses see a peak in demand during the spring and summer, with business either slowing or stopping entirely during the fall and winter. While independent owners may be glad to have a break, this structure can make recruiting and retention challenging. Adding another business that peaks in the winter, like Christmas Decor, brings in more consistent revenue and simplifies the recruiting and retention process by offering steady, full-time employment opportunities.

the side-by-side Model in Action

This side-by-side model is already being practiced by entrepreneurs across the United States. Bill Cowley is a Christmas

“ A low

barrier to entry, combined

with strong

franchisee

onboarding and support, make Christmas Decor an even more attractive seasonal side hustle.”

Stephens said. “With a Christmas Decor franchise, you will be supported with a proven business model and a team of experts as you grow your holiday decorating business, and you’ll be able to create an even more stable, lucrative entrepreneurial model for yourself and your team members.”

Beyond the Holidays

For business owners who run seasonal businesses but are looking to boost their income every month of the year, Christmas Decor’s NiteTime Decor model can provide yet another revenue stream.

Through NiteTime Decor, franchisees can offer services that significantly improve an outdoor space any time of year. Homeowners are becoming more conscious of the benefits of highquality lighting on their properties, and franchisees can build on an existing customer base to develop their lighting business into a sustainable, year-round venture.

Decor franchisee who also owns a pest-control business. He’s leveraged this combination to create two scalable businesses that he says complement each other well. “We’ve been in the pest control business since 1991, so over 30 years. That’s what we do all year round. We get a little slower in the winter, but we are very busy in the spring, summer and fall. Because the demand for our service obviously falls off a bit in the winter time, that’s where Christmas Decor comes into the picture,” he explained. “When we got into the Christmas business, we did it to increase cash flow in the wintertime and provide work for employees who would have otherwise been seasonal workers.”

Maximizing Your potential

The potential is even bigger for the owners of service brands like Cowley’s. Because a house is one of the biggest investments most people will ever make, property

owners tend to be choosy about whom they trust with their home projects. Business owners who have already established themselves as trustworthy and reliable through a pest control, lawn care or window washing business, for example, can add holiday decorating to their offerings and market a new range of services to an existing customer base.

Additional involvement as a business owner tends to lead to more visibility in the larger community. With more opportunities to connect with community partners, give back and raise awareness surrounding the business, Christmas Decor offers another platform for owners to use to establish themselves as community leaders as well as drive both of their seasonal businesses. Adding Christmas Decor to an existing portfolio also diversifies investments of time, energy and cash. “Entrepreneurs with successful summer businesses still find themselves struggling to navigate dips in revenue and the challenges of recruiting and retaining great talent when they can’t offer a full-time job year-round,”

NiteTime Decor offers a range of services for customers who might be looking to:

• Increase safety and security through better lighting

• Enhance the curb appeal of a home by highlighting the front of the property

• Spotlight the beauty of existing landscaping and architecture by highlighting the best features

• Create a resort-like feel in outdoor living spaces with the addition of more artistic lighting

“Our residential clients tend to be on the more affluent side, and you’re building relationships with them,” Stephens said. “So if you’re a contractor who offers other services, you may land them as a Christmas client, then you can go in and cross-sell them on all your other services.”

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/ christmasdecor/info

c rim S on coward n a S hville h o T c hicken o fficially o pen S Third r e STaU ran T in v irginia wi T h new

f rederick S b U rg locaT ion

Crimson Coward Nashville Hot Chicken opened its third location in Virginia this week at 1217 Emancipation Highway in Fredericksburg. With stores in Woodbridge and Stafford, the franchise restaurant is continuing its expansion path on the East Coast.

Store owners Naveed Javed and Aman Naveed, seasoned franchise owners of multiple restaurant concepts, were excited to share, “We are proud to be a part of the growing Crimson Coward team and are looking forward to the local Fredericksburg people trying this new, flavorful fare.” They added, “There is a heat level for everyone so it’s not just about our spiciest Burrrrn Baby Burn level.”

Every Crimson Coward Nashville Hot Chicken joint offers a variety of hand cut, marinated chicken meals and tempting homemade sides and is dedicated to creating a unique dining experience with an open kitchen design. It begins with fresh food cooked in front of guests and made to order so every meal is hot and tender. Each piece of the fresh never frozen chicken is breaded and finished with the heat level of the guest’s choice: country, which has no heat, mild, medium, Crimson-hot, and Burrrrn Baby Burn for those looking to fire up their taste buds.

Local entrepreneurs, Naveed Javed and Aman Naveed, are also dedicated partners in education for Stafford, FXBG City

and Spotsylvania schools. They have been nominated for the esteemed Stafford Economic Development Authority Award and honored with the Excellence Award by Stafford County Schools for their community engagement. Additionally, they received the Champions Award from the Virginia Department of Aging and Rehabilitative Services for their commitment to employing individuals with special needs.

“As we continue to grow in the DMV area, our team is proud to have Naveed and Aman join us,” said John Filipiak of RMG-MA. “We know they are committed to continuing their community involvement, which is an ideal Crimson Coward was founded on, and we are excited to hear what the local Fredericksburg people think of the Crimson flavor.”

The Crimson Coward team in Fredericksburg will hold a customer appreciation event at a later date. Store hours are 11 a.m. to 9 p.m. and they are open every day.

Crimson Coward Nashville Hot Chicken has been a destination for Nashville hot chicken fans since 2019. Launched in California and now with seven and an additional 200 planned nationwide by 2027, Crimson Coward is quickly living up to the hype and bringing quality hot flavor to fried chicken connoisseurs everywhere. Only premium, all-natural, non-GMO chicken free of hormones and antibiotics from the most reputable farms are served with daily made fresh signature sides.

Visit www.CrimsonCoward.com

GLOBAL E xp ANSION

We can help to put your franchise system in an operational position to attract successful franchisees.

We are members of the IFA and other respected organisations.

The transition process can be daunting, but we know the trusted business and legal players who can take you through the first minefield.

Constant changes within the codes of conduct can create a massive challenge to franchise systems wanting to move outside of their established markets.

yo U r f ir ST 90 dayS

9 S T ep S To f ranchi S e S U cce SS

Congratulations! You’ve made it through the franchise matching and franchisor due diligence processes, and you’re ready to hang your franchise brand’s shingle and get started in your new business.

Focus on productive habits during the first 90 days. Create a 90-day map of your activities and mini-victories. Your goal? To broadcast the benefits of your franchise to the local or regional community, establish efficient systems, and

create your team based on the culture you create. The major obstacle is being distracted by the added outside and inside activities associated with a significant life transition.

9 keys to the First 90 Days of success

• Develop continuous leadership habits. Establish daily practices that grow knowledge of your new franchise and leadership skills. Develop the leading indicators for your franchise’s success, track the numbers, and know how they impact your success.

• Create your vision, mission, and values - these aren’t just buzzwords for a small business owner. They’re your business’s backbone. They shape your company culture and create the reference for each decision. Some franchisees assume the vision, mission, and values of the franchisor. This is a mistake. The franchisor’s end vision is different than that of your business. Your vision, mission, and values run parallel and in the same direction to be successful.

• Systems creation is critical if it is outside the franchisor’s operations manual. Think regional marketing, sales, back office, etc. Your aim?

Establish the base processes that evolve and scale from the initial process. Each franchise is unique. Some offer ancillary services as part of their franchise package; for others, you can establish what works for your business.

• Play to your strengths. Delegate or outsource your weak spots. This strategy keeps your focus sharp. Your trusted advisor helps you with an objective evaluation. Refrain from relying on yourself for this step.

• Aim for early wins. Small successes build momentum. Map out what you need to accomplish the first day, week, month, and 90 days. The first system franchisee can prove the new system along with the risk of the unproven. Franchisors write their operations manuals for their ideal franchisee. I was not the perfect franchisee for ImageFIRST because they identified local and regional laundries/dry cleaners as their optimum franchisees. We had the opportunity to create the systems necessary for subsequent non-ideal franchisees in the system.

• Team building is critical. Seek those aligned with your culture. Ask the right questions to gauge this fit. Just because someone may be a technical/operational genius doesn’t mean they fit your culture. You can train skills far easier than attitude.

• Keep your balance. The transition to owning a business can create a tunnelvision situation, creating isolation and

uke Frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes.

To learn more about luke and how bella vista executive Advisors can help, please click here www.bellavistaexecutiveadvisors.com

bad decisions. Find your trusted advisor to help keep your balance.

• Find your audience. Work on multiple marketing strategies in the first quarter. Then, refine to the most effective ones. A few of the 13 marketing strategies to work in the first 90 days:

1) Friends and family launch - Invite your friends and family to experience your new business in a friendly and relaxed setting.

2) Tell everyone you meet - During your day, everyone you meet can help you expand your marketing reach. In the last 6 months, I’ve used Uber 4 times. Three of the Uber drivers I met are now SCORE clients.

3) Networking with the local Chamber of Commerce and incorporate #2. Work with your trusted advisor to hone your “What we do” conversations.

• Develop your Franchise Owner’s Dashboard (FOD) to support your efforts and keep your focus on what needs to be done to succeed. Use each of the 8 areas of business leadership to think through and publish how you succeed before opening your doors. Stack the deck and win before you start!

2 Gaping pitfalls to Avoid

• Leadership capacity stagnationNever stop developing. You’re a better leader today than yesterday and not as good as you’ll be tomorrow. You are likely transitioning to business ownership from a corporate, military, or public service leadership position, and most of the skills are required for your business. Your responsibility and impact are more significant when you own a

business, and your leadership capacity must expand outward in all directions like the sun and focus inward on your growth to keep the fire burning.

• Shotgun leadership - You are the boss and responsible for everything in your business. Determine the 3 strategic priorities to accomplish in the first 90 days, and delegate or table everything else. The best way to do this is to interview the top franchisees in your brand and find their commonalities getting started. In addition to discovering what worked for them, find out what didn’t and avoid that activity.

Using this approach helps you establish realistic expectations for your business growth. Use others’ experience to set objective and attainable goals. Setting unrealistic expectations is a recipe to quash your excitement for creating your business. This is a delicate balance. Create 2 sets of goals - one realistic and a second set of stretch goals. You want to experience the positive emotions associated with meeting your goals and keep your sights set on what can be.

Bella Vista Executive Advisors help you with this. Most franchise brokers complete their mission with you when you sign the franchise agreement and get paid their commission from the franchisor.

My service for you continues into your ownership, should you accept, to define your first 90 days with you using the Franchise Owner’s Dashboard as your framework for success.

These steps aren’t just actions; they’re an investment in your franchise’s future. Tailor them to fit your unique situation, and watch your franchise thrive. v

The public and policymakers need to understand franchising.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

b a x

Our Franchise @OurFranchise @OurFranchise

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org

Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

T he booming

S enior care

marke T:

exploring grow T h

driver S and oppor TU ni T ie S in T he expanding ind UST ry

wi T h S enior care franchi S ing profi Tabili T y come S

wi T h per S onal reward S

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S enior S®: providing compassionate care and companionship

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s E nior car E F ranchising

Tyler Kimura, Always Best Care: how Tyler Kimura Followed Up a record-Breaking First Year By Doubling his revenue

Avendelle Assisted Living: Provides Unique

Seniors Helping Seniors: Providing compassionate care and companionship

THE B OO MIN g S ENIOR C ARE M ARKET:

I n T he eXPA n DI n G In D uST r Y

The senior care market is undergoing a significant transformation driven by demographic shifts, changing healthcare preferences, and advancements in technology.

As the global population ages, the demand for senior care services is skyrocketing, creating a burgeoning industry ripe with opportunities for investors, entrepreneurs, and healthcare providers. In this overview, we’ll delve into the dynamics of the senior care market, explore the reasons behind its rapid expansion, and highlight the key factors shaping its future growth.

Understanding the senior care Market and How the consumer Demand for senior care Impacts Franchising

1. Demographic Trends:

The aging population is a primary driver of growth in the senior care market. As life expectancy increases and the baby boomer generation enters retirement age, the number of seniors requiring care and support is rising exponentially. According to the World

Health Organization (WHO), the global population aged 60 and older is expected to more than double by 2050, reaching nearly 2.1 billion individuals. This demographic shift is fueling demand for a wide range of senior care services, including assisted living, home care, memory care, and skilled nursing facilities.

2. Changing Healthcare Preferences:

Seniors today are increasingly seeking alternatives to traditional nursing homes and institutional care settings. Many older adults prefer to age in place, remaining in their own homes and communities for as long as possible. This preference for aging in place has led to a surge in demand for home care services, including personal care assistance, companionship, and medical support provided in the comfort of the client’s home. Additionally, there is growing interest in senior living communities that offer a continuum of care, allowing residents to transition seamlessly between independent living, assisted living, and skilled nursing as their needs evolve.

3. Technological Advancements:

Technological innovations are revolutionizing the senior care industry, enabling providers to deliver more efficient, personalized, and accessible services. From remote monitoring devices and telehealth platforms to smart home automation and wearable health trackers, technology is empowering seniors to maintain their independence while receiving the support they need to stay healthy and safe. These innovations not only enhance the quality of care but also improve operational efficiency and reduce healthcare costs, making senior care more affordable and accessible to a broader population.

Drivers of senior care Industry e xpansion:

1. Increased Longevity:

Advances in healthcare, nutrition, and lifestyle have contributed to longer life expectancies worldwide. As people live longer, they are more likely to require assistance with activities of daily living and specialized healthcare services associated with aging-related conditions such as dementia, mobility impairments, and chronic diseases. The rising prevalence of age-related conditions is driving demand for senior care services that address the unique needs and preferences of older adults.

2. Growing Demand for Personalized Care:

Seniors today are more informed, discerning, and demanding when it comes to their healthcare and support needs. They seek personalized care solutions that respect their autonomy, dignity, and individual preferences. Providers that offer person-centered care models, flexible service options, and tailored care plans are better positioned

chris conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.

v isit www.fmsfranchise.com for more information

to attract and retain clients in an increasingly competitive market.

3. Expanding Healthcare Infrastructure:

Governments, healthcare systems, and private investors are investing heavily in expanding the infrastructure and capacity of the senior care sector. This includes the development of new senior living communities, rehabilitation facilities, memory care centers, and outpatient clinics equipped to meet the diverse needs of aging populations. The influx of capital and resources into the senior care market is driving innovation, improving care quality, and expanding access to services in underserved areas.

4. Workforce Challenges:

The rapid expansion of the senior care industry has created a growing demand for qualified healthcare professionals, caregivers, and support staff. However, workforce shortages and high turnover rates pose significant challenges for providers seeking to meet the needs of an aging population. To address these challenges, industry stakeholders are exploring innovative recruitment and retention strategies, investing in training and professional development programs, and leveraging technology to streamline operations and optimize staffing levels.

With this market expansion, we’ve seen exponential growth in the senior care franchise market as well. So many great brands which provide so many needed services. Here are a few of the senior care brands we fell strongly about:

Golden Years Homecarehttps://www.goldenyearsinhome.com/ Premier RN Geriatric Carehttps://premiergeriatricrn.com/

Daughter For Hire -

https://daughter-for-hire.com/

Senior Consulting Advisorshttps://floridaseniorconsulting.com/

Always Responsive Home Carehttps://inhomecarenj.com/

Each of these senior care systems brings great value, a strong operating system and a business structure that allows for duplication.

opportunities for stakeholders:

1. Entrepreneurial Ventures:

The senior care market offers abundant opportunities for entrepreneurs to launch and grow successful businesses. From franchise opportunities in home care and assisted living to innovative tech startups developing digital health solutions for seniors, there are myriad avenues for entrepreneurs to carve out a niche and make a meaningful impact in the industry. The growing demand for personalized, high-quality care services presents fertile ground for innovative business models and disruptive technologies that address unmet needs and enhance the aging experience.

2. Investment Potential:

Investors are increasingly recognizing the lucrative potential of the senior care market and are allocating capital to fund new ventures, acquisitions, and expansions within the industry. Private equity firms, venture capitalists, and institutional investors are actively seeking opportunities to invest in senior living communities, home care agencies, healthcare technology startups, and ancillary services catering to

the aging population. As the industry continues to grow and evolve, investment in senior care is expected to remain robust, offering attractive returns and diversification benefits to investors.

3. Career Development:

For healthcare professionals and caregivers, the senior care market presents abundant career opportunities for professional growth and fulfillment. From registered nurses and licensed practical nurses to certified nursing assistants and home health aides, there is a high demand for skilled and compassionate individuals to provide direct care and support to seniors. Additionally, there are opportunities for career advancement into leadership roles, specialization in geriatric care, and participation in interdisciplinary care teams focused on enhancing the health and well-being of older adults.

The senior care market is undergoing rapid expansion driven by demographic shifts, changing healthcare preferences, and technological advancements. As the global population ages, the demand for personalized, high-quality care services is skyrocketing, creating abundant opportunities for investors, entrepreneurs, and healthcare professionals. By understanding the key drivers of industry growth and the evolving needs of aging populations, stakeholders can capitalize on the opportunities presented by the senior care market and contribute to improving the health, well-being, and quality of life of older adults around the world.

For more information on how to franchise your senior care brand, contact Chris Conner with FMS: Chris.Conner@FMSFranchise.com Or

For more information on how to find the right Senior Care Franchise, visit www.FranchiseConduit.com

AVEN d E llE A SSISTE d lIVIN g PROVId ES

uNI qu E H O uSIN g O PTIONS TO S ENIORS

a leading residential assisted living franchise brand looks to increase their presence nationwide, offering intimate, safe, and personalized care to the senior community

Avendelle Assisted Living is set to revolutionize the senior care industry with their innovative options.

With almost 20 years in business, the brand has become a trusted name in the industry, and is now looking to expand into new communities to provide a valuable alternative to traditional facilities.

esther cromwell’s Vision

Esther Cromwell founded Avendelle

Assisted Living in 2005 after realizing her passion for senior care through helping an elderly, widowed neighbor. Finding no viable options in her community for her neighbor to go to, Esther set out on a mission to create a facility that would provide top-notch, quality care for senior residents. This led Esther to start Avendelle Assisted Living, a unique senior housing option offering care in the comfort of one of their residential homes. Since then, Esther has built, remodeled, operated, and franchised dozens of homes, crafting the perfect recipe for the ideal residential care home

Bringing Innovation to the senior care Industry

Avendelle Assisted Living operates on a mission to provide a safe, comfortable, and engaging atmosphere for all who come through the door. Rather than a conventional institutionalized facility, Avendelle offers residential homes for its residents, providing personalized care in the comfort of a home. The brand focuses on achieving their goals through three central components of care:

• Living Safely: Avendelle has created a safe place for seniors to retire within their own communities. All facilities are equipped with safety equipment and response procedures for their residents. Beyond this, the brand’s knowledgeable caregivers make it a priority to personally get to know each resident’s routines and patterns, ensuring they can notice signs of a new problem including changes in mood, sleep, or health.

e sther c romwell Founder, avendelle a ssisted Living

• Living Independently: While many facilities with large populations of seniors operate under an enforced schedule, Avendelle keeps a small population, around six residents per home, so residents can create their own schedule and receive customized care. Residents are encouraged to express their opinions, and be as independent as they both want to and are able to be.

• Living Comfortably: At each location, Avendelle’s residents are actively involved in creating their homes. Comfort is key to ensure a happy life, and is something caregivers take seriously. Residents are able to decorate, choose activities, and voice any and all complaints, needs, and desires.

providing safe, personalized care

Avendelle’s three components of care are established through a variety of factors that come together to create the best possible environment for aging loved ones, beginning with location of their homes. The brand focuses on choosing great neighborhoods, looking at crime rates, overall offerings, and convenience of the area before building a new location. Within these locations, each home offers private bedrooms, a kitchen, a living room, and multiple bathrooms so each senior has the familiarity and privacy they’re accustomed to. To provide top-notch care, Avendelle prides itself on having a low resident to caregiver ratio, ensuring residents receive quality care and attention at all times. The caregivers work to create a family atmosphere and build valuable relationships with their residents, while also giving residents the opportunity to build connections with fellow members of their new homes.

Franchising with Avendelle

With 20 locations in operation across Florida and North Carolina in Apex, Cary, Fuquay-Varina, Raleigh/Durham, and Rolesville, and an additional 15+ in development across North Carolina, South Carolina, Georgia, Florida, Pennsylvania, New Jersey, and Virginia, the brand is looking to expand across the nation.

“at avendelle, we make it a priority to give all residents a smooth and easy transition into their new homes,” said esther cromwell, founder and ceO at avendelle. “We understand how challenging it can be to leave the comfort and stability of their homes and move to a new place, and we feel a deep responsibility to sustain quality of life for each and every senior who trusts us with their care. it’s with the help of our amazing staff and franchise owners that we are able to provide the best possible experience for seniors, and we are incredibly honored to uphold our commitment to high-quality, personalized care.”

“Avendelle Assisted Living is on a mission to redefine senior care, and we’re inviting passionate individuals to join us in this journey,” said Bill Bunting, Chief Operating Officer at Avendelle. “As we look to expand nationwide, we’re not just seeking franchise owners; we’re seeking partners who share our

commitment to enriching the lives of seniors in their communities. Together, let’s make a difference in the lives of our aging population, one home at a time.”

For more information on Avendelle Assisted Living, visit https://avendelle.com/.

W ITH S ENIOR C ARE FRANCHISIN g, PROFITABIlITY COMES WITH PERSONAl R EWAR

As Baby Boomers continue to retire, it comes as no surprise to anyone in the home care industry that owning a senior care franchise can be one of the more profitable and fulfilling business opportunities an entrepreneur can pursue.

With a relatively small initial investment compared to other franchising opportunities, a home care franchise that is run well can post an impressive return on investment. While you may need to rent an office as the home base for your operations, the capital investment is low since your team goes out to a client’s home rather than needing a storefront.

For more information about owning a c aring Senior Service franchise, please visit https://caringfranchise.com/.

system and the need for a full- or part-time caregiver.

As our population continues to age, this means that home or senior care businesses will be in demand and can provide owners with a great investment, an alternative retirement plan or as a means to build generational wealth.

The U.S. Department of Commerce and the U.S. Census Bureau have estimated that the United States will see explosive growth in the number of citizens who will turn 85 over the next two decades. For years, this number was fairly stagnant and hovered around 5 million people.

And there is no shortage of clients. According to Forbes, more than 90% of seniors surveyed preferred to age in place rather than be placed in an assisted living facility. This requires some careful planning that includes a social support

our Aging population

Every day, more than 10,000 Americans turn 65 years old. But it’s those citizens who are more than 85 years old that make up the bulk of senior care’s clientele.

In 2020, there were about 6 million people turning 85, and that is expected to rise to 9 million by the end of this decade. It will increase to 14.6 million by 2040.

Coupled with the fact that most people want to age in place at home, that means that a startling number of Americans will

need a full- or part-time caregiver over the next several years.

A recession- proof Industry

Since the onset of the COVID-19 pandemic and problems with the supply chain, inflation and the cost of living have created an economic slowdown. This has resulted in layoffs and some devaluation of the dollar.

But, in the senior care industry, the factors that create clientele aren’t as reliant on a booming economy. People who are retired, by default, are no longer earning an income and, instead, are spending their savings, using their investments or are relying upon their Social Security income. They are spending down their assets.

We are all also subject to aging. So, as we get older, we have no choice but to either stay at home or go into assisted living or a nursing home, depending on our health and financial situation.

As a member of this industry for the past 33 years, I have seen recessions come and go, but I can attest that economic downturns rarely affect the bottom line in the senior care industry. Demand remains no matter what the dollar does.

Because of the low overhead, the structure of a senior care business is more streamlined and cost-effective than that of many other franchised businesses. While running a senior care business is about

so much more than turning a profit, these businesses are still in demand despite changes in economic forecasts.

Built-in processes

Another reason owning a senior care franchise is so attractive is because the model has already been tested.

When an entrepreneur buys into a senior or home care franchise, they are also buying into a set of operational processes that have already been developed and proven successful.

Instead of having to worry about a name, a logo, a brand and the steps needed to comply with local, state and national regulations and licensure, a franchisee is trained by their parent company’s leadership on the right processes and marketing tips to get a business up and running.

An effective franchising organization already has its processes developed and written down. They know what your market is and who you should target in your community to make your location a success. A senior care franchise owner has instant access to clients, staffing, branding, market data, office infrastructure and a list of vendors who have already inked deals with headquarters.

But the positives aren’t limited to economics and branding.

As a senior care provider, you change lives in your community. You help families solve the problems they have in caring for an aging parent by providing them with trained caregivers who have been properly vetted.

And, speaking of the caregivers, you also make a difference in their lives by providing them with a stable career that can be rewarding. Caring Senior Service’s franchise owners, for example, find great joy in getting to know their clients and caregivers.

Most senior care franchisees think of their work as rewarding, even as they enjoy the benefits of owning their own company.

the right stuff

That’s not to say that there aren’t challenges in owning and operating a home care establishment.

It’s a very people-focused career that isn’t for everyone. The most successful franchise owners have a desire to help others, have strong leadership skills and have a passion for business ownership.

While you don’t have to have been in the healthcare or home care industry to be a successful home care franchisee, it does help to have empathy. If you’ve struggled with providing care, finding the right caregiver for your own family members or live in a community where there are limited senior care options, you can put your savvy business sense to good use in building up your clientele.

The home care industry can be rewarding, but it can also be tough because you’re dealing with end-of-life issues on a daily basis.

But, if you have the right grit and determination, are willing to follow the successful processes a senior care franchise has developed over the years, and are prepared to take on the challenge of running your franchised company, an investment in a senior care franchise is worth considering.

Your leadership skills can make a positive difference in the lives of the aging population, the caregiving community that serves them and in your local community. v

THE EMERg ENCE OF “W HITE g lOVE ” S ENIOR AdVISOR S ERVICES:

As the senior population in the United States continues to expand, the demand for senior services has surged, creating a lucrative market for entrepreneurs. Within this thriving industry, Senior Consulting Advisors, the Franchise Brand of parent Company, Florida Senior Consulting Advisors, has emerged as a leading Senior Services Company and a mammoth franchise opportunity.

In this article, we delve into the reasons behind the success of senior services companies and explore why Senior Consulting Advisors have become a top choice in this dynamic sector.

the Growing Demand for senior services:

With the aging population on the rise, there is an increasing need for specialized senior services. The elderly and their families seek assistance with various aspects of senior living, including housing, healthcare, socialization, and financial planning. This growing demand has paved the way for entrepreneurial individuals to invest in senior services franchises, providing essential support and guidance to seniors and their loved ones.

the Lucrative senior services Industry:

The senior services industry offers an array of advantages for franchise owners, making it an appealing choice for investment. This sector is characterized by its stability and resilience, as the need for senior services remains consistent regardless of economic fluctuations. Moreover, the industry

offers a diverse range of revenue streams, including assisted living, home care, memory care, retirement planning, and Aging in Place management. This diversity allows franchisees to cater to various needs within the senior community, maximizing their earning potential.

the rise of senior consulting

Advisors:

Senior Consulting Advisors have rapidly gained prominence in the senior services industry. The model was built from the ground up by a seasoned group of former healthcare professionals with a deep understanding of industry “Best Practices”. They deliver a proven platform to provide expert guidance to seniors and their families, offering invaluable support in navigating the complexities of senior living options. As the industry evolves, Senior Consulting Advisors have emerged as trusted partners, ensuring personalized care and assistance to seniors and their loved ones with an authentic, white glove, mindset.

senior consulting Advisors: A top Franchise choice:

This “new age” franchise brand is making waves in the senior services industry, with its commitment to excellence and personalized service. Recognized for their specialized knowledge and compassionate approach, Senior Consulting Advisors set themselves apart from the competition.

Why choose senior consulting Advisors:

Established Reputation: Senior Consulting Advisors have built a solid reputation within the industry, known for their professionalism, expertise, and dedication to client satisfaction. This established brand recognition gives franchisees a head-start in attracting clients and building trust in their communities. Comprehensive Training and Support: Franchisees of Senior Consulting Advisors receive comprehensive training and ongoing support. This equips them with the knowledge and tools needed to excel in the industry, even without prior experience. The continuous support ensures that

franchisees can provide the highest level of service to their clients.

Personalized Approach: What sets Senior Consulting Advisors apart is their commitment to personalized care. Each client receives a tailored assessment that takes into account their unique needs and preferences. This individualized approach enables franchisees to provide seniors and their families with well-informed, educated recommendations for an array of senior living options, fostering trust and client satisfaction.

Industry Networks and Partnerships: Being part of the Senior Consulting Advisors franchise network provides access to established relationships and partnerships within the senior living

industry. These connections facilitate smooth referrals and collaborations, providing franchisees with a competitive edge in the market.

conclusion:

The senior services industry is experiencing significant growth as the senior population continues to expand. Within this thriving sector, Senior Consulting Advisors have carved out a prominent position, providing specialized knowledge and personalized care to seniors and their families. Franchising with Senior Consulting Advisors offers a unique opportunity to enter this lucrative industry, leveraging an established reputation, comprehensive training, and a personalized approach. As the demand for tailored senior services continues to rise, Senior Consulting Advisors stand at the forefront of the industry, offering both franchisees and seniors the expertise and support they need and deserve in navigating the complexities of senior living options.

h oW Tyler Kimura FolloW eD uP

A r ecor D - b re AKI n G FI r ST Ye Ar AT AlWAYS

b e ST cAre bY Doubl I n G hIS r evenue

When Tyler Kimura was named the 2022 Rookie of the Year for Always Best Care, the senior services brand noted that he got the fastest start out of the gate yet, breaking company records for his first year and coming in first for revenue growth.

Always Best Care of Oahu officially received its home care license and began providing non-medical in-home care in January 2022, but Tyler and his team were able to start bringing in revenue even before that.

While he was waiting for the licensing to be finalized, he developed staffing partnerships with several local nursing homes, assisted living communities and residential care homes. “Facilities in our community were facing labor shortage challenges, and we had talented aides and caregivers who were standing by until the agency opened. We began contracting with those facilities, providing the short-term staff they needed while giving our care team invaluable training,” Tyler notes.

It’s that kind of entrepreneurial foresight that has been guiding his success for the past two years and has propelled him into the Top 13 of the Always Best Care system.

Born and raised on Oahu, Tyler grew up with the belief that giving is better than receiving. He spent a lot of time at hospitals during his younger years, experiencing up-close the physical, emotional and psychosocial needs of the elderly and chronically ill. He graduated from the University of Hawaii at Mānoa and has flourished by building successful businesses and creating jobs. He worked in advertising sales and previously owned an insurance agency, growing it from the ground up to serve more than 3,500 households in just eight years. He currently owns a wholesale fresh-cut fruit business, in addition to Always Best Care of Oahu.

“I’ve been able to combine my knowledge of the island and past experience with the proven franchising system that this senior care brand offers, providing quality, non-medical in-home care to the entire island of Oahu,” says Tyler.

He employed 75 caregivers at the end of his first year and increased that number to 150 at the end of the second, in addition to doubling his revenue. Tyler’s team currently services over 100 clients, including many military veterans, who are a growing part of his business through partnerships with the regional Veterans Affairs office. Staffing still accounts for about 20% of his revenue as well. His next step is adding skilled home health services.

“Living and working in his community for many years has afforded Tyler a first-hand look at the increasing need for senior care to assist the aging population. The number of individuals 65 and older in the U.S. is projected to double over the next 30 years. By 2040, they will make up 20% of the population. With Always Best Care, Tyler is able to meet that demand by providing affordable and comprehensive solutions that can match a client’s particular physical or social needs,” says Jake Brown, President and CEO of Always Best Care. “These growing demographics are also fueling an increased focus on how to best use advanced technology to enhance the continuum of care available to this

increasing population of seniors right in their own homes.”

By intertwining available technology solutions like a 24/7 AI Virtual Care Agent, Remote Patient Monitoring and a Balance Tracking system for fall risk assessment, Always Best Care franchise owners like Tyler have the ability to provide clinical insight into a client’s healthcare in an in-home setting and an individualized care plan tailored to their specific needs. The senior care brand continually introduces new programs and technology to help promote the safe and timely passage of patients between levels of health care and across care settings.

As families entrust their loved ones to a caregiver, they have

also come to expect more transparency about the care they are receiving. Technology has played a large role in the expectation of real-time information being available as well. At Always Best Care of Oahu, Tyler provides a Family Room portal that acts as an online hub of details about a patient’s daily schedule, meals, medication, care and health updates. His clients love the access and the peace of mind it brings them.

This type of individualized home care takes a full-circle team that collaborates with attention to detail. “I believe the small things matter,” says Tyler. “Our team operates with persistence to get it right for our clients and their loved ones. We fill almost all shifts, no matter how short or long. We don’t have minimum hours or number of shifts, nor do we require long-term commitments. Our clients appreciate the flexibility.”

Tyler also has another formula for success: happy employees = happy clients. He believes if he takes care of his employees first, pays them well and treats them well, they will take care of their clients to the best of their ability. His vision is shared by his caregivers, who are meticulously selected to ensure their clients are treated with the highest level of care, dignity, respect, professionalism and Hawaii’s famed “aloha.”

Whether it’s breaking company records in his first year or shooting to lucky #13 in the system and second in revenue growth after year two, Tyler Kimura has shown what is possible when combining the national strength and standards of a brand like Always Best Care with accessibility and outstanding personal service. v

S ENIORS H E lPIN g S ENIORS®: PROVId IN g COMPASSIONATE C ARE AN d COMPANIONSHIP

seniors Helping seniors® services facilitate heartwarming connections between active seniors and their less active counterparts, providing with fulfillment, purpose and friendship.

There are an estimated 54.1 million people in this country over the age of 65, many of whom are realizing the importance of aging at home. Seniors Helping Seniors® senior care concept with 200+ locations across the U.S., provides more than in-home care for seniors; it also provides companionship as well.

This unique franchise model stands apart by hiring mature adults as caregivers, creating a nurturing environment where seniors can continue to thrive in the comfort of their homes while building a meaningful relationship with a peer to whom they can relate.

Nearly 12 million aging, disabled and chronically ill Americans receive in-home care every year, and caregivers play a critical role to ensure those in need of in-home services receive the care they need. By matching active seniors seeking purposeful employment with those in need of assistance to maintain their independence, this innovative approach addresses the growing

desire among seniors to age in place and positively impacts on the mental health and well-being of clients and caregivers through the genuine connections built.

Barry Platt is an army veteran with Alzheimer’s disease. A few years after his diagnosis, Platt’s wife decided she needed additional assistance in caring for her husband, so she reached out to Seniors Helping Seniors® Warminster, Pennsylvania.

Dan Tuft became Barry Platt’s caregiver and while he provides Platt with the care he needs, the two have also developed a heartwarming friendship. The duo enjoy going out for meals at their favorite local diner, grocery shopping and going to the movies together. Platt eagerly anticipates the visits from his caregiver, as it allows him to get out of the house, interact with others and do something enjoyable. For Tuft, the companionship makes his role incredibly rewarding and fulfilling, as he knows he is helping to maintain Platt’s quality of life.

Tuft respects and admires Platt, especially for his time in the military and his career as a successful dentist. Through his role as companion and caregiver, he has come to understand the importance of seeking help when needed and appreciates the support he receives himself from Seniors Helping Seniors® so that he can provide the best care possible for Platt.

Tuft and Platt’s unique, as many Seniors Helping similar bond. Many to thank for putting to make such a Seniors Helping comprehensive ensuring they training and resources care. By nurturing caregivers, the touching the lives support and companionship.

Aging can sometimes Seniors Helping focuses on providing and connection. concept not only needs of its clients their lives with As the franchise expand its reach network, it continues enhance the quality life for seniors greater scale. v

“

This unique franchise model stands apart by hiring mature adults as caregivers, creating a nurturing environment where seniors can continue to thrive in the comfort of their homes while building a meaningful relationship with a peer to whom they

can relate.”

Platt’s strong connection is not many caregivers and clients at Helping Seniors® home care enjoy a Many caregivers feel the brand is putting them in a position to be able a meaningful connection.

Helping Seniors® home office provides comprehensive support to franchise partners, are equipped with the necessary resources to deliver exceptional nurturing a community of dedicated franchise amplifies its impact, lives of countless seniors seeking companionship.

sometimes feel isolating, but Helping Seniors® franchise network providing care with warmth connection. The in-home senior care only meets the practical clients but also enriches with genuine relationships. franchise continues to reach and support continues to quality of seniors on a v connections providing both

“ By nurturing a community of dedicated caregivers, the franchise amplifies its impact, touching the lives of countless seniors seeking support and companionship.”

Dan tuft (right) became Barry platt’s (left) caregiver and while he provides platt with the care he needs, the two have also developed a heartwarming friendship

TIPS TO HE lP FRANCHISEES PROPER lY STORE ANd d ESTROY IMPORTANT d OC u MENTS

Information security should always be a top concern for any franchisee. Protecting your clients and the franchise’s sensitive information is important and most franchisees take information security seriously when it comes to digital documents and cybersecurity threats, but are severely lacking when it comes to the security of physical documents.

Paper records are still a thing franchisees frequently deal with and unsavory people could still access sensitive information through these documents. This means your location must have a process to create and store physical documents if the franchisor does not have one.

Today is a digital age, but physical document storage and destruction is still an essential part of your security plan as a franchisee. Here are a few tips to help franchisees store and destroy physical documents properly.

Joe c aradonna is the owner of PROSHRED Arizona. PROSHRED Arizona is a secure document shredding service. They help businesses safeguard their private information.

Document destruction is more than throwing out the trash

When it is time to destroy important documents you can not just throw them in the trash or put them through a rudimentary shredder. Physical documents must be destroyed securely with the protection of Franchise and client information in mind. Not taking document destruction seriously will mean increased liability for the franchisee and the franchisor. It only takes one visible name or number on an important document to put the franchise and client information at risk.

You are legally obligated to dispose of sensitive information securely. The Fair and Accurate Credit Transaction Act (FACTA) requires all businesses and employees to take appropriate measures to dispose of sensitive consumer information. Shredding, pulverizing, and burning documents are considered reasonable measures.

Improperly disposing of documents can lead to penalties for your franchise. Hiring a secure document shredding company is the best way to ensure your documents are destroyed the right way so they can never be used again. Any document shredding company you hire should be NAID AAA certified to ensure a third party has confirmed they comply with all known data protection laws.

It is not recommended to shred important documents yourself, but if you do you should use a cross-cut shredder instead of a strip-cut shredder. Shredding and disposing of documents only works if you are a small franchise with a few documents to dispose of. Do not do this if you are a larger business since only an industrial shredder can deal with a large number of documents.

Hire a secure document shredding company to dispose of your sensitive documents.

know record retention laws and company policy

If you are a franchisee storing physical documents for corporate or storing physical documents for clients you must understand the record retention requirements for those documents. Make sure you understand State and Federal record retention laws. For example, you should retain at least three years of tax records in case you are audited. HIPPA-related documents must be retained for a minimum of six years.

Jerry Dilk, Director of Business Development at secure document storage company Data Storage Centers, in Phoenix, said that knowing record retention laws is the best way to avoid exposing your franchise to unnecessary liability.

“It is so important to understand the records rules and regulations of your state,”

“If you and your team know the requirements you are never going to be stuck without the proper documents when someone such as the IRS comes to pay a visit. Protect yourself by knowing what documents you need to store and for how long.”

It is important to note that many record retention laws vary from state to state. Here is a list of record retention laws by state that can help you out if you are unsure what is required in your state. https:// brechner.org/records-retention-schedulesby-state.

It is also important that you speak with your franchisor about record retention requirements at your franchise.

Monitor documents and track who has access

It is important to know what documents you are keeping. A franchise can contain legal documents, financial documents, and even medical documents. All of these documents must be labeled and tracked separately. Don’t just put sensitive documents in a room or a filing cabinet, and ignore them for years. Create an Excel spreadsheet, word document, or other program that can show you what specific documents are being stored. A good program will let you know what a document is, who stored the document when they stored it, and when that document should be securely destroyed.

A tracking system lets you streamline your document destruction and retention decisions.

All physical documents with sensitive information on them should be stored in a secure room that only a short list of approved people have access to. This means this storage room must be locked and inaccessible to a vast majority of your team. If someone goes in that room you are tracking when they entered, when they left, and why they entered that room. A controlled access plan establishes a clear chain of command in your security process and creates an access history you can track if a document goes missing or stolen. You should track anyone who enters the room but you should at least only give a key or access code to a few people. The more people you give access to the less secure the space will become. Taking the simple step of creating a secure room for your documents will improve your document security.

Physical document security is still an essential part of any franchise’s security plan. As long as physical documents exist you should take their security seriously at your franchise. Implement a security strategy that tracks what documents you have and who has access to them and you will create a document security plan that cares about client and franchise’s information.

Jerry Dilk said.

Si T e S elec T ion and available informaT ion in aUST ralia?

uckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a demographic, mapping, franchise network planning and statistical analysis consultancy. Peter is the Go To person as to how and where to establish sites and territories in Australia and now

To contact Peter email peterb@spectrumanalysis.com.au www.spectrumanalysis.com.au

Many US companies see Australia as a logical market to move into as it has a stable economy, speaks a slightly different version of English, and consume similar products to those manufactured and marketed in the USA.

The big difference is you need to remember Australia is about 27 million people – or about the same population as Texas!

If you have made the decision to market in Australia, how do you start to build a retail network? Bringing a new retail concept to Australia involves site selection, and you are probably unfamiliar with the Australian geography.

Are you familiar with what data is available. The days of holding a “wet finger” in the air, and deciding this is the “perfect” location for a store are gone. If your concept involves Franchising, then you are also subject to the Franchise Code.

I do not intend discussing the intricacies of the Franchise Code

of Conduct in this article, but would recommend a visit to The Franchise Council of Australia’s website www.fca.com.au. The Franchise Code now holds a Franchisor responsible to disclose to a Franchisee the process used in store selection. The “wet finger” approach leaves you vulnerable to court action if a franchise is to fail, as a desperate franchisee may choose to lay the responsibility for failure in the unsuitable location of the store. Insurance against this occurring is to demonstrate a reasonable process is undertaken during the site selection phase (not unlike the processes you probably use in the USA).

Whether you intend to company operate a network of stores, or move to a franchise model, the locating of stores is a very important component in the success of your business in Australia.

Information available to assist in site selection issues

Australian National Census of Population and Housing

Australia runs a National Census every 5 years, the last being in 2021. The Census gives us data on population, age, ethnicity, language, housing descriptions, income levels and quite a few more fields. The Australian Bureau of Statistics runs a website www.abs. gov.au which can assist on what is available.

Property Council of Australia information

The Property Council of Australia compile data on shopping centres across Australia. The data provided tells us the owner and leasing contacts, what the size of the Centre is (Gross Leasable

Area Retail), the MAT (Moving Annual Turnover), numbers of carparks, cinema screens, food hall details, seating numbers, and the major tenants amongst other items. This data is very good in weighing up shopping centres for consideration with your concept.

Other information

We can also obtain information on population projections for small areas out to 2032 (nationally), socio economic information on areas and a host of other information and combine this with easy to use online mapping.

How do we start looking for new stores?

The store decision has many components, but 2 simple questions are:

1. Which suburb or shopping centre should I locate in?

2. Where in that area or shopping centre should I set up my store?

We can’t all have the “best” store, so we need to understand the components that need to be considered. In the end we are normally weighing up the positive attributes of a specific store against the cost to be there. Some retail products can afford to pay for the “best” location in a shopping centre, and seek the busiest locations. Most are weighing up the forecast sales and revenues against the rent, and deciding on whether it is profitable, or whether they should look for a cheaper or more expensive option in the area.

the four components of success

In a retail buying decision, we evaluate where we will make a purchase on many criteria, such as convenience, range on offer, price and reputation. The decision of where to physically make the purchase then comes down to Location, Facilities, Operation and Brand.

“ If we have the choice of 10 vacant blocks in an area, which one do we decide upon?”

In our minds, we may place higher relative importance on one over the other depending, on what we are buying. For example buying milk will have us weighing up Location (if we need it at night and there is a Convenience store nearby) and Operations (what time is the store open till)? If we are buying a new car, the Location of the car yard is not as important as the Brand and the Price. Therefore a retail buying decision has four components we normally weigh up in the decision of where make a purchase.

Location

If we have the choice of 10 vacant blocks in an area, which one do we decide upon? Location takes into account residential and business demographics, generators, traffic and competition.

Facilities

Having decided on the Location, we have the decision on what do we build. We need to look at the offer we make, size and layout. Being ex Oil Industry, an example was in building a service station, how many lanes, size of C-Store, car wash and / or mechanical workshops. The decision here is matching the facilities to our perception of what the customer wants to purchase.

Operations

Location and Facilities are like hardware in a computer. You can see and touch them. Our view is Operations is like the software and includes all the feely / touchy things that make a store work. Operations include cleanliness, uniforms, trading hours, staffing levels, pricing and marketing. Operations are always the hardest to measure, as much of it is customer perception.

Brand

This is a function of reputation, product quality and awareness. An example of Brand Strength would be if 2 oil companies changed all there sites to their competitor’s brand, which would benefit, and which would lose? Brand awareness is something that is built, and separate from the other 3 issues, which relate on a site by site basis, whereas Brand is a network issue.

site location factors

In seeking a good site, we look at 5 areas:

SITE CHARACTERISTICS are the physical issues relating to a site or store. These include size of land and buildings, design, internal layout, and other items normally gathered by visiting and surveying the location.

“Bring the store to the people, not the people to the store” is the motto in evaluating GENERATORS.

The more your business relies on impulse trade, the more you will benefit from being located near quality generators.

The time of the day the generators generate is essential as well. It is no use paying a premium to be located on the externals of a shopping centre if the bulk of your business occurs at night, precisely the time the shopping centre is closed!

DEmOGRAPHICS are normally based on Census data, and we can understand the make up of the surrounding population, and try and see that this is consistent with your target market. Census 2021 allows us to look at Age, Income, Ethnicity, Transport methods and many other factors.

Depending on the product, stores need different levels of Ex POSu RE. We need to consider vehicle traffic, pedestrian traffic and visibility of signage.

Some products thrive on being in with their COm PETITORS, whilst others are better in a “stand alone” mode. In many industries we find the phenomena of “Clustering’ where it appears beneficial to be directly with the competition, as the drawing power of a group of stores outweighs the detrimental effect of competition. Examples of this we have found are homeware centres, and fast food restaurants.

Products that work together in a cluster create a “friend and foe” phenomena. In these cases it is better to be with the competitors, and the worst position is to be by yourself in the proximity (1 – 2 kms) of a strong cluster.

Once you have viewed a potential site or store in these terms, you should be able to compare to other locations on offer.

tools available to you

First sites in a potential network

A Target Market Index (TMI) map can be made to identify the potential hot spots for your products. To build a TMI, you identify what you feel are the attributes of your customers, and these are built into an algorithm, and applied across the city.

An example is in looking where to locate a young trendy female fashion store; you may build a TMI looking at:

• % Females 15 – 29

• High income

• High business employment

Once mapped at suburb or Postcode level, we can see our areas of highest potential.

Strip Locator

Spectrum do a product called Strip Locator which allows you to evaluate shopping strips in terms of number of stores, what type of stores are present and the demographics of the area. By looking at your target market, we can evaluate which strips show the highest potential for your sales.

medium size networks

In a medium size network (15 – 30 stores) we can use the knowledge of which stores are most successful, and look for the Drivers associated with them. Once identified, we can build a Check Chart to use this knowledge in evaluating new stores.

A Check Chart uses a combination of data sources varying from the owner’s perception of foot traffic and type of customers in the area, to some measurable items such as prime sign visibility, age and ethnicity.

Large networks

Where a large network exists, use the knowledge gained from success (and failure) to better understand the Drivers of the brand. A Market Analysis can be performed to:

• Identify the Drivers of strong sales

• Build Prediction tools for forecasting new store’s revenues

• Identifying potential areas for expansion

• Evaluating the existing network for the future

Once a prediction tool has been built, this can be applied to new stores or sites as they arise.

The graph below is typical of the results that can be achieved, where each store is graphed with its predicted sales against actual.

$45,000

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$5,000 $5,000

The Search for the Perfect Store needs to take into account far more than a “wet finger in the air” approach. Some logic process needs to be followed to gain a good result, and to protect Franchisors into the future from litigation.

For more information on site issues in Australia, please visit our website at www.spectrumanalysis.com.au and feel free to contact us.

Tu RNE d R ACHE l’S K ITCHEN All-S TAR

How franchisee terry Bishop has found success with rachel’s Kitchen

Terry Bishop's journey from a young waiter to a seasoned all-star franchise owner with Rachel’s Kitchen embodies the essence of dedication, passion and entrepreneurial spirit.

His story intertwines seamlessly with the remarkable journey of Rachel’s Kitchen itself, a brand that has transformed the fresh casual landscape in Las Vegas with its commitment to fresh, high-quality food and exceptional customer service.

Rachel’s Kitchen traces its roots back to the culinary circles of Los Angeles, where founder Debbie Roxarzade made a name for herself with seven restaurant concepts. Debbie’s vision for Rachel’s Kitchen was born from a desire to offer delicious, reasonably-priced bistro fare with a gourmet touch. Named after her daughter, the first Rachel’s Kitchen café opened its doors in 2006 in Las Vegas, embodying Debbie’s ethos of serving quality products for everyone!

Over the years, Rachel’s Kitchen has evolved from a single restaurant into eight unique locations across the Las Vegas Valley. Its strong customer following fueled the brand’s expansion, garnered through rave reviews and word-of-mouth acclaim. Today, Rachel’s Kitchen has become synonymous with fresh casual dining in Las Vegas.

Terry Bishop's journey intersected with Rachel’s Kitchen at a pivotal moment. Terry's extensive experience in the restaurant industry, from working at the service level, to years in management, to being an operator, combined with his entrepreneurial drive made him the perfect fit for the Rachel’s Kitchen's franchise model. For Terry, becoming a franchisee was more than just a business venture; it was a culmination of years of hard

work and dedication, offering him the autonomy he craved while benefiting from the support and resources of a reputable franchise.

In 2019, after being retired for six months, Terry decided that he wasn’t done with the restaurant business just yet - this is when Terry was introduced to Rachel’s Kitchen and the opportunity to open his own franchise. His dedication to fostering a positive work environment and investing in his team members has been central to his success as a franchise owner, resulting in low staff turnover rates and ensuring consistency and quality in service delivery. In July of 2021, Terry opened his second Rachel Kitchen’s location in Town Square, which he’s been operating ever since. Being flexible post-pandemic has allowed Terry to find unique niches for both of his locations; one tailored more for catering and one serving dine-in guests. Moreover, Terry's fervent belief in Rachel’s Kitchen's commitment to offering high-quality products at unbeatable price points has been a driving force behind his success. His passion for the brand resonates with both his team members and customers, solidifying Rachel’s Kitchen as a beloved culinary destination in the community.

As Rachel’s Kitchen continues to expand its footprint beyond Las Vegas, Terry is excited about the brand's growth and prospects. With recent expansions into Texas, including a new opening in Frisco and another signed franchise partner, Rachel’s Kitchen is poised to mirror its success in new markets while maintaining its core values of excellence, customer service, community involvement and sustainability.

As a Rachel’s Kitchen franchise owner, Terry knows he is positively impacting his community every day, and is proud to consistently serve wholesome food with fresh products. Franchising not only gave him access to exclusive trademarks, recipes and proprietary products, but also quality time and care from the Rachel’s Kitchen corporate leadership team.

Franchising also provides Terry and his family the flexibility to spend more time traveling and being outdoors.

Terry Bishop's journey as a franchise owner with Rachel’s Kitchen showcases the brand's evolution and growth. Together, they continue to grow to new heights in the restaurant industry, inspiring entrepreneurs and growing as a franchise system. v

WHY CONVENTION ATTEN dANCE

I S THE u lTIMATE INd ICATOR OF A FRANCHISE’S HEAlTH

I was recently asked, what is the most important question to ask if you want to determine if a franchise is a good investment? The answer to me was so clear from my experience as a franchisor and as a consultant.

The ultimate question is . . .

What percentage of your franchisees attend your annual convention?

A Franchising Mistake to Avoid

Don’t get lazy about getting your franchisees to attend.

When I was an executive at a franchisor operating five different brands, we always panicked when we got below 90% attendance. One reason is that the amount of time and energy that it would take for us to educate non-attendees was incredibly time-consuming and expensive, and usually not effective. What really got

evan hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion.

He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.

Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training.

Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com

me upset was that our staff was rewarding people who didn't go by holding their hands and giving them private updates. It is always far more effective to work with your franchisees who attended your convention to help them improve their businesses because they got it and were well informed.

the Impact of convention Attendance: A Dual perspective

For Franchisors, achieving less than 90% attendance is a red flag, signaling a disconnect that could lead to a cascade of problems, including the cumbersome

and often ineffective process of trying to relay critical updates and innovations to absentees. This not only demands considerable resources but also dilutes the potential for uniform advancement across the franchise.

For Franchisees, the difference in performance between those who attend and those who don't is stark. Data consistently shows that franchisees who participate in conventions experience notable sales growth, often in the double digits better than those of their non-attending counterparts This discrepancy underscores not just the opportunity cost of absence but

the tangible impact on bottom-line results. your last conferences.

the Measurable Impact of Attendance on sales Growth

I always ask the franchisors I work with to measure sales growth for a year after the convention, comparing those who attended and those who did not. Normally, I find something like sales were up 11% for those who attended and down 9% for those who did not. Can you afford not to get the benefit of those increased sales? Look at your own franchise system and compare the growth rates of people who attend versus those who didn't attend.

More positives of High Attendance

• Enhanced Franchisee Engagement - High attendance fosters a sense of belonging and commitment among franchisees, strengthening their engagement with the brand and its values.

• Unified Vision and DirectionConventions are an opportunity to align franchisees with the franchisor's vision, ensuring everyone is moving in the same direction for growth and success.

• Networking and Peer Learning - High attendance maximizes opportunities for franchisees to network, share best practices, and learn from each other's experiences, fostering a collaborative culture.

• Training and Development - Conventions serve as a platform for training and professional development. High attendance ensures franchisees are up to date with the latest industry trends, technologies, and operational standards.

• Feedback and Innovation - With more attendees, franchisors can gather a broader range of feedback and ideas, fueling innovation and addressing areas needing improvement.

• Celebrating Success – Conventions allow for the recognition of franchisees' achievements, motivating the entire system by highlighting success stories and best practices.

• Vendor and Partner Relationships -

often feature vendors and partners critical to the franchise's operations. High attendance ensures franchisees are exposed to the latest products, services, and technologies that can drive their businesses forward.

Harms of Low Attendance

• Missed Opportunities for Alignment - Low attendance at a franchise convention can result in a lack of uniformity and consistency across the franchise system, as not all franchisees will be equally informed or motivated.

• Weakened Franchise Culture - Low attendance undermines the building of a strong, cohesive franchise culture. It limits the opportunities for franchisees to bond, share experiences, and build a collective identity.

• Slower Response to Market ChangesWhen attendance is low, the adoption of new strategies, technologies, or operational changes may be slower, putting the entire franchise at a competitive disadvantage.

Why Do Franchisees not Want to Attend?

There are varied reasons for low attendance. In one case franchisees reported to me that the event was a “drunk fest.” In another case, a franchisee explained to me that the person who sold them the franchise said it wasn't necessary

to attend the convention, so they just never went. And franchisees who tend to be introverted can feel uncomfortable and isolated at conventions.

But here’s an interesting thing. Those who attend conventions love them, so it’s hard for you to envision why anybody won’t attend. But there are reasons, and it's important to get an outsider or consultant who can speak confidentially with franchisees to understand the real issues at hand.

In one case I worked with a client who had 20% attendance at their conventions. After interviewing a reasonable representation of people who attended all the time, those who attended sometimes and those who never attended, I was able to help the franchisor develop a much more interactive convention format that focused on listening to franchisees, not telling them what to do. With that change in philosophy toward communication, that franchise achieved 85% attendance and could have had more, except they ran out of hotel space.

In summary . . .

Thinking about the opening of this article, if I were choosing a franchise system to invest in, I'd want one with extremely high attendance at their conventions. And if I were a franchisor who had low attendance, I'd want to fix that issue, not just because it's good for selling franchises, but because it's a difference maker in success. v

Conventions

5 COMPE llIN g R EASONS TO dIVE INTO TA x FRANCHISIN g

Charting a path toward entrepreneurial success isn’t just about venturing into business ownership; it’s a strategic decision to tap into a wealth of resources, guidance, and support that come hand-in-hand with franchising. And guess what? The timing couldn’t be more perfect.

A recent report from www.anythingresearch.com paints a promising picture of continued growth, specifically in tax preparation services, setting the stage for your venture’s success.

The lessons we learned during the pandemic underscore the critical importance of having a reliable tax partner by your side, especially given the rapid changes in tax policies. Established companies recognize the power of franchising to expand their reach and adapt to an evolving landscape while aspiring entrepreneurs seize the opportunity to manage their ventures independently. Franchising offers crucial support and a leadership network to learn from, preventing entrepreneurs from feeling isolated.

A turnkey business model makes essential elements like equipment, supplies, branding, and marketing readily available, streamlining the path to success. Franchising offers a holistic solution that mitigates the challenges of starting a business from scratch and fosters a sense of community and collaboration among franchisees, ensuring that you’re never alone on your entrepreneurial journey.

Now, let’s dive into some of the top reasons why you should consider opening a tax franchise:

1Be Your own Boss While Maintaining Independence:

Franchising offers a unique blend of entrepreneurship and autonomy. As a franchisee, you have the freedom to pursue your passion while contributing meaningfully to society and leveraging the expertise of industry veterans. Unlike traditional employment models, franchising enables you to tailor your tax career to your preferences, offering more freedom without the constraints of traditional employment. Whether you’re drawn to specific niches within a particular industry or eager to explore innovative approaches, franchising empowers you to carve out your path to success.

2Financial Benefits:

Working with a tax preparation franchise, particularly reputable ones like Takeaway Tax, facilitates easier access to funding. With easy access to funding and discounted marketing services, franchising simplifies the financial aspects of owning and operating a business. Readily available financial projections make securing loans a breeze, minimizing the hurdles often encountered by new ventures. Franchising also mitigates common pitfalls startups face, reducing the risk of profit loss and ensuring a more stable financial foundation for your enterprise.

“

Unlike traditional employment models, franchising enables you to tailor your tax career to your preferences, offering more freedom without the constraints of traditional employment.

”

3comprehensive training for professional Development:

Launching a business alone can be daunting, especially when faced with the challenges of business management. Fortunately, many franchise opportunities offer comprehensive training programs designed to equip you with the skills, knowledge, and tools needed for success.

From mastering tax preparation techniques to honing your marketing prowess, these training programs cover all facets of business management, ensuring that you’re well-prepared to navigate the complexities of entrepreneurship. As your venture evolves, advanced training options are available to support ongoing growth, enabling you to stay ahead of the curve and meet the changing needs of your clientele.

4robust support Infrastructure:

Entrepreneurship can sometimes feel like a solitary journey, but franchising provides a built-in support network to guide you every step of the way. By joining a tax preparation franchise, you gain access to a community of experienced professionals who have walked the same path and overcome similar challenges. These invaluable networks boost your confidence and serve as a rich source of advice, insights, and solutions. Whether grappling with operational issues or seeking strategic guidance, you can rest assured knowing you’ll never face your greatest challenges alone.

5customizable Work environment and policies:

One of the greatest perks of franchising is the ability to shape your work environment according to your preferences. From selecting collaborators to determining office locations and establishing company policies, franchising empowers you to create a business that aligns with your vision and values. Whether you prefer a collaborative workspace or a more independent setup, franchising offers the flexibility to customize your surroundings to suit your unique needs and preferences. By fostering a work environment that reflects your values and priorities, you can cultivate a thriving business that attracts clients and collaborators who share your entrepreneurial spirit and work culture.

Tax franchises are changing how people file their taxes, offering expert advice from industry veterans and a rapid turnaround for clients. Unlike other franchise opportunities available in the market today, mobile tax franchises, such as TakeAway Tax, have support systems already in place, promote collaboration among other franchisees, and offer flexibility in where and how owners meet their customers. This avoids expensive property costs and allows owners to focus more on digital visibility, staying ahead of the curve and at the forefront of the tax franchise industry.

Franchising offers endless opportunities for entrepreneurial success and personal growth. By joining a franchise in any industry, you’re not just starting a business but entering into a supportive network of like-minded professionals dedicated to mutual success. With comprehensive training, robust support systems, and a proven business model, franchising offers a pathway to financial prosperity and professional fulfillment. Embrace the chance to shape your destiny, build a thriving enterprise, and contribute meaningfully to your community.

Explore the possibilities of franchising in the tax industry and take the first step towards realizing your professional dreams today. To learn more about the opportunities available through our franchise model, please visit www.takeawaytax.com.

ABoUt YVonne co BB:

Yvonne Cobb brings over 25 years of experience in accounting, tax, and advisory services for various clients across several industries and is the founder of TakeAway Tax Service, LLC, an innovative tax franchise offering a concierge experience to its clients. Since 2014, TakeAway Tax has enhanced the tax industry with outstanding, knowledgeable tax consultants across the country. TakeAway Tax has more than 12 franchisees across Texas and serves more than 2,700 clients yearly.

H OW A BOOK C AN B OOST YO u R

lEAd ERSHIP S KIll S IN BuSINESS

a ceO’s review of author Jon Gordon’s the energy Bus:

10 rules to fuel Your life, Work, and team with positive energy

Positive energy has always been a cornerstone of my business, so I was excited when I came across Jon Gordon’s book.

This guide to succeeding in work and life through the power of positive energy confirmed the value of everything I’ve tried to live by and share for my business, family and community. It’s been endorsed by leaders in many professions and should be high on your reading list.

Presented as a fable about a man named George who finds renewed purpose from his fellow passengers, The Energy Bus is a business book about more than business. It uses insightful metaphors to show how we can create meaningful lives by fueling our “bus” with joy, passion and authentic optimism.

There’s a valuable lesson in each one of Gordon’s rules for “the ride of your life.” Here are three that I find especially impactful and how I use them in business and my life:

takeaway #1: Fuel your ride with positive energy

Many people focus on the problems, and as CEO, I do have to help people overcome various challenges, but in between, I also make it a point to talk to people who are experiencing success. It really helps you stay balanced and focused on what your company is doing, despite the difficulties that may arise. You can’t let the “energy vampires” influence your demeanor – those who bring nothing but discord and negative attitudes.

takeaway #2: Invite people on your bus and share your vision for the road ahead

Your recruiting team should look for people who will share your vision and can easily be placed in the right seat. For us, that includes inviting family to join us. My dad brought me into the business, and now my children work with me. We have 15 people who are the second generation of their families to work with us. This brings valuable continuity that I hope will last well into the next generations.

takeaway #3: sit back and enjoy the ride

We’re living Gordon’s rule, “Have fun and enjoy the ride,” every day. That doesn’t mean we’re all sitting around the campfire holding hands. There are some challenges because we set very high goals. However, that’s part of our culture, too – pursuing goals that stretch us while working in an enjoyable atmosphere. While comprehensive strategy is important, you must deliver a culture that makes the ride fun.

Bottom line: You’re the driver of the bus

It’s Gordon’s first rule, and it governs all the rest. As the owner or a team leader, you’re the one who determines where you’re going, how you’ll get there and how

fast you’ll travel. If you don’t get involved in goal setting and making sure everyone is aligned, you risk being stuck in neutral.

Bonus Read: You’re Not Listening to Me! Learn to Communicate Better by Improving the Listening Side by Ray Titus

Have you ever given instructions for a project to an employee or co-worker, and when they turn in the work, it seems to have no connection to what you directed? What’s the problem? They weren’t listening – but you may not have been talking in a way that would help them to listen and comprehend what you’re saying.

Everyone has a different listening style, just as we all have different speaking styles. I learned this early in my career and decided to share it by writing You’re Not Listening to Me! Learn to Communicate Better by Improving the Listening Side. I look at the different styles, and how you can reach them, from the Exact Listener who takes every word

literally to the Good Listener we wish we were always facing.

Once you get the listening side down, you’ll not only be heard but also understood. v

r ay t itus

United Franchise g roup CEO and a uthor

VETE rans s UPPLEME n T

Cover Story

62 Freeway Insurance: Franchises Put Veterans on The Fast Track

What’s New

60 Franchising News Latest News from Veterans in Franchising

Have Your Say

70 Lance Trenary: cultivating a Winning culture: insights from golden corral cEo

Franchisee in Action

66 Homevestors: names The Ugliest house of The Year ® for 2023

68 Dog Training Elite: Empowering Veterans with PTsD Through service Dogs and offering a compelling Franchise opportunity

72 ISI Elite Training: Marine corp. Veteran Finds Purpose, success, and community spirit in Brand That redefines the Boutique Fitness Franchise Model

Franchisor in Depth

64 Traci Fournier – One Hour Heating and Air Conditioning: how one Leading hVac Franchise honors america’s heros

Snapshot

74 Sir Grout: Welcomes Three Esteemed Entrepreneurs as new Franchise owners

FLoor coV er I n G s Intern At I on AL strengthens Michigan presence with four New signed agreements

Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, has inked four newly signed franchise agreements across Michigan, boosting the total number of statewide showrooms to 13 by the end of 2024.

Fci has seen steady growth in Michigan, with the number of franchise owners in the state increasing from five to 13 within the past two years. Michigan is also home to one of the brand’s marketing co-ops, helping franchisees market their businesses and garner new customers.

Four community-oriented franchisees have signed agreements to bring showrooms to Michigan in 2024:

• Marty England opened his business to service East Middle Michigan in midMarch.

• Trent McNatt is serving the greater Novi, s outh Lyon, Farmington, n orthville, and Brighton area with his Fci, which opened in mid-March.

• New franchisee in Bloomfield Hills, Michigan is planning to open his Fci in mid-s eptember, serving one territory in Michigan.

• New franchisee in Beverly Hills, Michigan is planning to open his Fci in july.

“The future of flooring looks bright as multi-unit operators are looking to join our growing brand, and we have no intentions of slowing down,” said Tom Wood, President & cEo of Floor coverings international. “We’ve invested millions of dollars into marketing initiatives and are always working to keep our franchisees ahead of the curve and ensure they

deliver on our commitment to customer satisfaction.”

With over 250 locations open across the United states and c anada, Fci has built their business on the relationships they have with customers and the high-quality flooring experience they’re able to provide.

For more information about the franchise opportunity, please visit https://flooringfranchise.com/ or call 877-559-3496.

LI tt Le cAesArs® fuels Nationwide Growth signing several New Multi-unit Development agreements

Little Caesars, the third largest pizza chain in the world, signed several new multi-unit development agreements to expand its presence across target markets in the U.S., fueling the brand’s ongoing efforts to grow with ambitious operating partners. As part of these deals, Little Caesars will open more than 30 new restaurants throughout San Diego, Memphis, Tampa, Raleigh, Minneapolis-St. Paul, San Antonio and Eugene.

spearheading Little c aesars expansion across s outhern c alifornia is experienced franchise owner Leo g onzalez who operates multiple Little c aesars restaurants in s anta Barbara and Los angeles. r ecognizing areas of opportunity to grow the brand across an untapped market, g onzalez committed to open nine Little c aesars in s an Diego over the next four years.

co-owners of rjBL Pizza, new franchise owners j ocelyn Monperousse and Lissette isabel will open the first traditional Little c aesars restaurant in Bradenton, Florida. Their five-unit agreement supports their development plans in the Tampa market going into 2027.

“The growth and momentum we’ve built in the first three months of 2024 underscores the strength and viability of Little c aesars.

With a business model that’s built for our franchise owners, we’ve successfully garnered the attention of many experienced multiunit operators,” said Patrick cunningham, Vice President of U. s Development at Little c aesars.

Little c aesars also plans to grow its footprint across the U. s . with its newest restaurant prototype – Po Ds. Featuring a design that’s built offsite, Po Ds have a quicker construction timeline than most traditional restaurants.

BAtter I es pLUs launches X2power portable power stations, furthering commitment to providing power solutions On Demand

Batteries Plus, the nation’s largest specialty battery brand, is proud to announce the launch of its new X2Power Portable Power Stations.

The X2Power Portable Power stations provide power solutions no matter the need – from powering on outdoor activities, to keeping vital appliances running during a power outage. X2Power Portable Power stations are available for purchase at Batteries Plus stores nationwide, where buyers can seek expert advice on how to select, set up, and use their new power station. The portable power station is also available

online at batteriesplus.com/brandshops/x2power/power-stations, where consumers can use a proprietary selfguided calculator to determine which X2Power Portable Power station is the best fit for their life.

“From the outdoor enthusiasts, to those in outage-prone communities, we recognize everyone’s need for reliable power on demand is unique,” said shawn Budiac, Vice President, Divisional Merchandising Manager Batteries Plus. “That’s why we’re proud to offer the X2Power Portable Power stations to provide power where our customers

need it most, with options perfectly tailored to each individual’s needs.” in addition to the launch of this gamechanging new product to power everyday lives, Batteries Plus store associates offer expert advice for customers who may not know which portable power station is best for their needs. Buyers at Batteries Plus stores across the country will receive all the information they need for how to set up and use their new portable power station to its fullest extent.

www.batteriesplus.com

tU r B o tI nt Opens first franchise in Georgia

Moran Family of Brands, one of the nation’s leading franchises of general automotive repair, transmission repair, and window tint services, announced its newest franchise location with a Turbo Tint store in Kennesaw, Georgia.

The new Turbo Tint store is owned by r ob nugent, a native of jamaica who served nine years in the United states Marine corps. Following his time in the military, nugent earned an MBa from Penn state University and had an extensive career in B2B sales and marketing. after many years of working in a corporate role, nugent wanted to own a franchise and was impressed by the Turbo Tint business model.

“When i was looking at franchise opportunities, i was blown away by the customer reviews and didn’t know the number of 5-star ratings was even possible,” nugent said. “Turbo Tint is a game changer with the speed of service and convenience it provides. customers in the Kennesaw area looking for window tinting services are in for a totally new experience with Turbo Tint.”

“We are very excited to bring the first Turbo Tint store to the state of g eorgia with our newest location in Kennesaw,” said Peter

Baldine, President of Moran Family of Brands. “We were extremely impressed by r ob’s background of building and leading a team from his time in the military, along with his sales and marketing experience. r esidents of Kennesaw will love the convenience, amenities, and overall customer experience they will get with Turbo Tint.”

FREEWAY INS u R ANCE FRANCHISES Pu T V ETERANS ON THE FAST TRACK

After 13 years as an insurance broker with a major insurance company in southern California, Will Griffin received notice on a hot day in July 2022 that he had 30 days to shut down his thriving office in Lakewood as part of the company’s plan to eliminate all brick-and-mortar locations.

As a five-year veteran of the Marine Corps, he had dealt with his fair share of unexpected surprises, but the sobering realization that he and his employees would be out of jobs in one month was a sudden jolt. Griffin called his colleague, Dan Calimquim, at their Long Beach location only to learn he received the same notice.

“I had 17,000 customers at the time, so I knew I had to figure out

something very quickly,” said Griffin. “Dan and I had worked together for several years, so we were on the same page with coming up with a swift solution. And the solution was to buy a Freeway Insurance franchise.”

As luck would have it, the timing was perfect to explore opportunities with Freeway Insurance, a division of Confie, the largest independent personal lines agency and broker in the U.S. Griffin learned that Freeway was in the beginning stages of franchise development in 2022 and was in the process of registering the brand in states throughout the country. After years of operating more than 800 corporate-owned locations, Freeway was convinced franchising could help the company expand on a wider scale nationwide.

e sar s oriano CEO Confie

“ Our franchise offering provides an excellent opportunity for my fellow veterans to secure their own business as they transition from the military.”

“We were only opening about 30 corporate locations per year,” said Alex Trachtman, Freeway’s SVP of Franchise Sales and Operations. “We realized franchising would allow us to expand in areas of the country where we wanted to have a bigger presence.”

Although Freeway’s enormous brand recognition was a factor in Griffin’s franchise decision-making process, he was also impressed by the company’s recognition of veterans. Confie’s CEO Cesar Soriano served in the military worldwide, including Southwest Asia as a Military Intelligence Officer in the United States Army. And while other franchisors offered small veterans discounts, Freeway’s was significant. Griffin learned the regular price for one franchise location was $25K, but for veterans it was affordably priced at $15K. Griffin and Calimquim signed franchise agreements for the Long Beach and Lakewood locations in November 2022 and by March 2023 they were holding grand openings as among the first Freeway Insurance franchise locations. “Freeway was a match made in heaven because we were still reeling from having

to shut down our offices so suddenly,” said Griffin. “And after being with my previous insurance company for so long, we felt strongly we had to go with a brand with huge name recognition and high ratings in the industry. I wasn’t going to open a Will Griffin Insurance agency, because no one has heard of me. But everyone has heard of Freeway".

Trachtman noted that Freeway’s brand recognition stems from a number of factors, including a massive national advertising campaign and a high TrustPilot rating of 4.6. The company’s sponsorship of Mexican race car driver Daniel Suárez and Trackhouse Racing for the 2024 NASCAR Cup Series season has bolstered enthusiasm with Hispanics and racing fans on a national level as well.

“Daniel Suárez has added another dimension of brand awareness for Freeway,” said Trachtman. “Whenever he makes appearances at events, we see hundreds of people lining up for his autograph, and some of them are asking him to sign little Freeway cars. And of course our franchisees are always interested in attending races or meeting him when he travels to their areas.”

Since Griffin and Calimquim kicked off the franchise development plan in southern California, Freeway has expanded to 31 locations, including 17 in the Golden State. According to Trachtman, four locations are in Florida, while Georgia and Tennessee have two units and Illinois, South Carolina, and Colorado have one each. Growth has steadily grabbed the attention of multi-unit investors and franchisees with nine additional locations planned in

Georgia. Freeway is aiming for a total of 36 locations by the end of the year and projecting 400 in the next five years. While other insurance agencies are only selling policies online or on the phone, Freeway is capitalizing on knowing its customer base prefers to do business in person.

“You could say it's part of the Hispanic culture,” noted Trachtman. “Of course we offer options to purchase online or on the phone, but we have thousands of customers who like to meet someone, shake hands, and know who they are doing business with. Eliminating the language barrier is important, so we have solved this by having many bilingual agents. It’s all about giving our customers options and making them feel comfortable.”

Meanwhile, business is thriving for Griffin and Calimquim, who both say owning a Freeway franchise is the best decision they’ve ever made.

“We’ve seen consistent growth with auto insurance, so we plan to offer homeowners, commercial, and other policies down the road,” Griffin said. “The support we receive from Freeway when we need it is invaluable.” v

c

th

e company’s sponsorship of Mexican race car driver Daniel suárez (right) and trackhouse racing for the 2024 Nascar cu p se ries season has bolstered enthusiasm.

H OW O NE lEAd IN g HVAC FRANCHISE

H ONORS A MERICA’S H EROES

Introduction to a trusted name in HVAc services for More than 20 Years

For the past twenty years, One Hour Heating & Air Conditioning, part of Authority Brands’ family of industryleading home service franchisors, has solidified its position as a trusted leader in the HVAC industry with steadfast dedication to achieving excellence.

One Hour Heating & Air Conditioning’s journey to becoming the nation’s top HVAC service provider has been marked by a relentless dedication to exceeding customer expectations. The brand distinguishes itself through its profound sense of community engagement and appreciation for those who have served our nation. Recognizing the sacrifices made by veterans and their families, the company prides itself on giving back and honoring their service through various initiatives and programs, including the Hero’s Club Program and the HVETerans Giveaway that concluded earlier this year.

From Idea to Action: How the contest came to Life

The idea for the HVETerans Giveaway was born out of a sincere desire within the company to give back to the communities across the country that have supported One Hour Heating & Air Conditioning over the past 20 years in business. Recognizing the invaluable contributions made by veterans specifically, One Hour Heating & Air Conditioning’s goal during its 20th anniversary was to give the gift of a brand-new HVAC system to a deserving veteran to help them get through the cold winters and hot summers. This nationwide initiative holds special significance for us as a company, as we’re privileged to have several veteran franchise owners, many team members and their family members, and corporate staff who are an integral part of our of our One Hour family.

Countless hours of planning, coordination, and collaboration went into ensuring that the contest would be executed flawlessly. The HVETerans Giveaway is not just a contest; it is a testament to the power of

“

Recognizing the sacrifices made by veterans and their families, the company prides itself on giving back and honoring their service through various initiatives and programs, including the Hero’s Club Program and the HVETerans Giveaway that concluded earlier this year.”

compassion, gratitude, and community. When we come together for a common good, the impact it has on families in need is foundational to the culture we exemplify, both internally and in the communities we serve.

the selection process and Winner

The HVETerans contest selection process aimed to honor the dedication and contributions of veterans nationwide, receiving numerous submissions highlighting stories of bravery and resilience. From these, Brian Scott of Williamsburg, VA emerged as a standout example. As a U.S. Army veteran with 15 years of service, Brian takes pride in his country. Despite his own need for a new HVAC system, Brian initially submitted his recently widowed brother-in-law for the contest, who also suffered a tragic house fire soon after. However, his brother in-law decided to go a different route where he would no longer need a new HVAC system. Knowing that Brian experienced his own hardships, One Hour decided to pay it forward and rewarded his win of the new HVAC system, valued at $10,000, to Brian.

“The HVETerans contest resonated deeply with me,” said Brian Scott, recipient of the HVETerans Contest prize. “As an existing loyal customer of One Hour Heating & Air Conditioning in Hampton Roads, submitting my brother-in-law who also served our country was a no-brainer. It was an opportunity to recognize him

for his deep appreciation for our veteran community, and I wanted to honor that.”

the Impact of HVeterans

On February 2, 2024, Brian received the highly anticipated installation of the new HVAC, courtesy of One Hour Heating & Air Conditioning of Hampton Roads. Led by owner and operator Ryan Kletz, the installation was meticulously executed, ensuring optimal efficiency of the heating and cooling system. Every detail was carefully considered, from the placement of vents to the calibration of thermostats, guaranteeing the most comfort for Brian.

“It was heartwarming to witness the joy and gratitude on Brian’s face as we brought the installation to life. This initiative not only honors his service but also serves as a beacon of unity and appreciation within the tight-knit military community in the Hampton Roads area. It’s a reminder of the sacrifices made and how we can give back to those who have made them,” said Kletz.

Year-round support

In addition to the HVETerans Giveaway, One Hour Heating & Air Conditioning continues to champion the interests of veterans through its Hero’s Club program. By embarking the help of franchise owners across the country, One Hour offers at select locations a complimentary membership to active and retired military and first responders. The Hero’s Club provides exclusive benefits, including priority service, annual tune-ups, discounts

ABoUt tr AcI FoUrn Ier:

Traci Fournier is the Vice President of Operations at One Hour Heating and Air Conditioning. Traci Fournier’s career includes over 20 years of franchise operations working for various national brands including One Hour Heating & Air, Benjamin Franklin Plumbing, and Mister Sparky Electric.

on products and services, and system replacement vouchers. As of 2024, there are more than ten franchise owners offering these services to their communities, including Steve and Denise Kurtz of One Hour Heating & Air Conditioning of Lee’s Summit who launched their local Hero’s Club at the beginning of the year.

“For more than 15 years, we’ve been serving our family, friends and neighbors with reliable heating and cooling services. With the start of another year, we wanted to take our efforts a step further by acknowledging and assisting our local heroes in the best way we could, debuting the new Hero’s Club,” said Denise Kurtz, co-owner of One Hour Heating & Air Conditioning of Lee’s Summit. “Whether it’s during the cold winter months or at the peak of summer, our licensed technicians and team are excited about the opportunity to serve these men and women in our communities year-round.”

As we continue to expand our footprint with new and existing franchise owners across target markets in California, Texas, Illinois and Oklahoma, we’re encouraged by the mutual respect and desire our teams have to do what we can as an HVAC franchise to serve our communities with more than just reliable heating and cooling services. v

H OME V ESTORS® N AMES

THE u glIEST H O uSE O F THE

Y

EAR® FOR 2023

A charming 1890’s farmhouse in Williamsburg, Va. has won the title of The Ugliest House Of The Year® for 2023 from HomeVestors of America, Inc., the We Buy Ugly Houses® people.

Highlighting the most dramatic “befores” and “afters” from the houses purchased and then renovated by the company’s independently owned and operated franchises in 2023, Virginia franchisee Daniel Nice was selected as the winner of this year’s 17th annual contest. Nice

served in the U.S. Army for nine years before joining HomeVestors in 2020. As a result of his win, Nice’s local Habitat for Humanity chapter, Habitat for Humanity Peninsula and Greater Williamsburg, will receive a $20,000 donation from HomeVestors.

Located on Semple Road in Williamsburg, The Ugliest House Of The Year® for 2023 was originally built in 1890 as the homestead for a 70-acre farm. In the 1960s, the land around the property was developed into a neighborhood. However, over time, the house was neglected, with the outside becoming so overgrown with

vegetation that it was hardly visible from the road. Inside, it was cluttered with debris and there were gaping holes in the floors.

“The previous owner was so happy we were going to salvage the home and that we were capable of tackling a renovation of this magnitude – he was thrilled the home would be given a second chance,” said Nice. “Throughout the project, neighbors would stop by and tell us how the house had been known as the ‘haunted house’ and that they never thought it would be restored in their lifetime. One neighbor was happy that their dog would stop uncontrollably barking at the house given all the critters that lived around it before we came in.”

On the first day of the renovation, Nice’s team began by clearing the lot while preserving the existing crepe myrtles and magnolia trees. The home was then gutted and prepared for the substantial overhaul. Among the extensive work performed was a renovation of the crawlspace, installation of new water and sewer lines, installation of all new electrical, as well as new siding,

windows, HVAC, water heater, kitchen, bathrooms, flooring, and paint. Nice also refinished the beautiful, handcrafted staircase which quickly became the focal point of the restoration.

“You could not have given Daniel Nice a better name, and this project is the perfect representation of what he has brought to his community and our company, ensuring fair deals for distressed property owners, and giving houses new life,” said Larry Goodman, chief executive officer of HomeVestors. “He has told me that joining HomeVestors was the best business decision he ever made, and how much satisfaction he draws from transforming neglected properties into vibrant, welcoming spaces that have the power to rejuvenate neighborhoods and provide homes for families.”

Habitat for Humanity Peninsula and Greater Williamsburg was formed in 1985 and has built and renovated over 210 houses in its local community. The

organization relies on outside donors, like HomeVestors, to fund its efforts and believes that homeownership provides families with the strength, stability, and independence they need to live a better life. A ceremony celebrating Nice’s selection and the donation to Habitat for Humanity Peninsula and Greater Williamsburg will take place next month.

ABoUt HoM eVestors o F AM er Ic A , Inc:

HomeVestors of America, Inc. is the largest professional house buying franchise in the U.S. with more than 140,000 houses bought since 1996. HomeVestors recruits, trains and supports its more than 1,100 independently owned and operated HomeVestors® franchisees that specialize in building businesses based on buying, rehabbing, selling, and holding residential properties. Known as the We Buy Ugly Houses® people, HomeVestors strives to make a positive impact in each of the 47 states and the District of Columbia, in which it has franchises

dO g TRAININ g ElITE

is e mpowering Ve Terans wiTh

p T s D Through s er V ice Dogs an D o ffering a compelling franchise o ppor TuniT y

Service dogs bring immense comfort to veterans. Dog Training Elite offers a service dog training program, as well as franchise opportunities for veterans seeking a new career.

My service dog was a game-changer for me when I returned from a deployment with the U.S. Air Force — it provided

companionship, support, and inspired a new life mission. This experience, transformative and uplifting, has been instrumental in my life, yet some of my fellow veterans have not had the same opportunity.

Supporting veterans and their business ventures is vitally important. While many veterans rely on business ownership for a sense of purpose and fulfillment, many others rely on veterans for employment,

with nearly 5.5 million Americans employed by veteran business owners.

Business ownership is a popular option for veterans, with veterans owning over 1.9 million businesses in the U.S. Many find the transition from service to civilian life eased by the transferable skills required both in the military and in business ownership, such as leadership, a strong work ethic and accomplishing a goal.

Franchising in particular, with its built-in support system from a corporate team and blueprint for success, is a perfect match for many veterans.

After service, one in five veterans experience PTSD or depression in some capacity. Trained service dogs can help

supported by a service dog is likely to find their reintegration back into society much more comfortable and experience many benefits through the experience of owning a service dog.

mitigate the effects of PTSD and act as a source of calm and support. Service dogs can nudge and interrupt harmful or anxious behaviors such as foot tapping or nail biting or provide comfort through pressure by laying their head or body on their owner, for example.

As CEO of Dog Training Elite, it’s my mission to help veterans through our service dog training program. A PTSD service animal is able to go anywhere with their handler, so they can assist the handler through moments of anxiety or stress. Service dogs are trained to provide excellent mental health support, reducing depression, the frequency and severity of flashbacks and even suicidal ideation. Overall, a veteran with PTSD who is

Because service dogs require regular exercise, their handlers are motivated to stay active. Caring for the dog establishes a routine and fosters a sense of responsibility, aiding in reintegration into society. And while reintegration and involvement in the community can be very positive for a veteran, public settings and crowds often trigger PTSD symptoms. However, service dogs can provide a physical barrier between their handler and crowds, enhancing feelings of safety.

Another common aspect of PTSD is hypervigilance. Service dogs are trained to recognize signs of anxiety and hypervigilance in their handlers and are able to redirect this energy into positive coping mechanisms and grounding techniques, such as petting the dog, to reduce tension and interrupt the onset of panic attacks. PTSD can also disrupt sleep, with nightmares and distressing flashbacks,

“ Service dogs are trained to recognize signs of anxiety and hyper-vigilance in their handlers and are able to redirect this energy into positive coping mechanisms and grounding techniques, such as petting the dog, to reduce tension and interrupt the onset of panic attacks.

but service dogs can gently wake their handlers, reminding them they are in a safe place and grounding them once again.

American small businesses have the ability to empower veterans in their transition to civilian life while providing opportunities for business ownership which can make this transition smoother. By supporting these endeavors, we foster a community that values the contributions of veterans, enhances their quality of life through initiatives like highly trained service dogs, and celebrates their continued service in new, impactful ways. Through collective effort and compassionate support, we can significantly enhance veterans’ integration into civilian life, ensuring they have the tools to thrive and succeed. v

CulTIVATINg A

WINNIN g CulTuRE:

INSI g HTS FROM gO ld EN CORRAl CEO

As President & CEO of Golden Corral Corporation, I have had the opportunity to lead a brand that has thrived amidst industry challenges and evolving consumer preferences.

Our success extends beyond serving high quality food at affordable prices; it is about nurturing a culture that resonates with both our employees and network of franchisees. This people-first culture has fostered strong bonds and led to multiple multi-generation

franchise groups and employees dedicating their entire careers to Golden Corral. This has required an intentional focus to align franchise and employment opportunities with our mission, vision, and values, which is the foundation of our success.

We have always believed that our people are our greatest asset — from the kitchen staff to the corporate support center team and our franchise owners, each play a vital role in shaping the guest experience. A key component of building our strong company culture has been stable, tenured leadership.

In addition to myself, many other team members and franchisees have been with the brand for over 35 years, which is a testament to our culture. Stability in leadership is not just a coincidence; it is a deliberate effort to cultivate trust, consistency, and a sense of belonging within our organization.

We have been honored with multiple workplace recognition awards highlighting our commitment to fostering a positive and supportive work environment. This recognition is often based on independent surveys and reflects our tangible efforts to create a workplace where collaboration thrives, and every voice is valued. We actively foster an inclusive environment where diverse opinions and open dialogue are facilitated and encouraged, at all levels of the organization. From onboarding new hires to recognizing and celebrating team members who embody our values, we aim to cultivate a sense of alignment with our mission and vision, thereby reinforcing our

commitment to creating a workplace where everyone feels valued, supported, and empowered to succeed.

According to the International Franchise Association, fostering a culture of trust is essential for creating an enduring franchise business. Building trust has been paramount in our journey to cultivate a winning culture. Trust is not built overnight; it is nurtured through consistent actions, transparent communication, and mutual respect. We prioritize integrity and accountability in everything we do, holding regularly scheduled town hall meetings and inviting participation in our annual engagement surveys to collect feedback from our employees and franchisees. By prioritizing franchisee feedback and leading by example, we have forged strong bonds within our franchise community. A great example is one of our largest franchise owners, Dave Gronewoller, who has been a franchisee for over 30 years and has brought his sons into the business. Together, they own and operate fifteen restaurants across five states, embodying the spirit of single-brand, multi-unit franchisees. Trust, a cornerstone of our franchise business, has been key to enduring relationships like the one we share with Dave.

For emerging franchisors, I cannot stress enough the importance of aligning not only your franchise opportunity around

your mission, vision, and values but your company culture as well. As reported by Entrepreneur, franchisees are looking to ensure that their personal and professional values align with the company’s before signing an agreement. When franchisees share the same values and vision as the corporate leadership, it creates a unified front that strengthens the brand and builds trust within the community. We feel so strongly about this that we make a point of discussing our values in depth with prospective franchisees before entering into a business relationship with them. For example, a significant part of our mission, values, and culture is giving back to military veterans. Our restaurants host annual Military Appreciation

Nights in partnership with local Disabled American Veteran (DAV) chapters, and we are founding partners of Camp Corral, a non-profit that hosts children of wounded, ill, injured, or fallen military heroes for a world-class summer camp experience. Through the strong support of our franchisees and the generosity of our guests and team members, we have raised over $34 million for disabled veterans and military families. We also participate in the International Franchise Association’s VetFran program and offer veteran discounts to franchisees who have served our country.

As I reflect on Golden Corral’s journey and the belief system that has guided our decision making, one thing is clear: cultivating a winning culture is critical for long-term success. It requires vision, dedication, and a steadfast commitment to our mission, vision, and values. By aligning our proven franchise opportunity around these core principles, investing in our people, and fostering a culture of trust and innovation, we have not only weathered the challenges of the past several years but emerged stronger than ever. As emerging franchisors seek to further establish themselves, I urge them to embrace the power of culture, community, and collaboration. Together, we can shape the future of franchising and create a lasting impact for generations of entrepreneurial business owners to come. v

M ARINE CORP. V ETERAN FIN d S

Pu

RPOSE, Su CCESS, AN

d

COMM u NITY S PIRIT IN BRAN d

T

HAT R

E d EFINES THE B O u TI qu E

FITNESS

FRANCHISE M O d E l

Growing up in Columbia, South Carolina, John Scarborough lacked direction and purpose, but his life changed after the 9/11 attacks on U.S. soil led him to consider the military.

John joined the Marines in 2003 and was deployed as part of the first LAR division. His experiences included a seven-month deployment to the Horn of Africa and a seven-month tour in Iraq. After completing his final tour, he left the military and returned home to his wife and children to help manage an Italian restaurant owned by his father.

Soon after purchasing the restaurant from his father, John, along with the rest of the world, faced the challenges from the Covid-19 pandemic. For John, his wife and three children, this meant the temporary closure of the restaurant, wife's loss of income and economic uncertainty. He also lost his mother from the virus, who was one of the first cases in South Carolina. After these hardships, John and his family decided to transition away from the restaurant business to find something to utilize what he had learned and gained

through his military career. He spent the next six months contemplating.

the IsI elite training e xperience

While visiting family in the Charlotte, NC area, John attended a workout session at ISI Elite Training, He immediately feel in love with the strength training model, combined with the community spirit that reminded him of his Marine Corp brotherhood. After conducting some due diligence research, John decided to take a leap of faith and franchised an ISI Elite Training facility in Lexington, SC. In May of 2022, he opened his location.

“Introducing a strength-focused group fitness program to the Lexington community filled a gap in the local fitness scene that was much needed,” said John. “Nearly all other fitness concepts focused more on cardio-focused workouts and there wasn’t much difference in what they offered. ISI Elite’s focus on athletic based strengthen training in addition to cardio was a welcomed offering by the community. We started two months prior to opening, hosting workouts in our parking lot and the brand grew from there.”

Today, John’s ISI Elite Training location has grown to nearly 350 members and continues to experience a strong, steady growth with a loyal base within the community. Of course, the road wasn’t

always easy and John points to the ISI Elite Training franchise team for his success, which is echoed throughout the brand’s franchise system.

“There is a family dynamic with the company leadership, which made the transition smoother for me,” said John. “There is a very strong sense of community among the corporate team and other franchise owners, which provides a support system and opportunities for sharing best practices. Any time I have a question, I can pick up the phone and call the CEO or another franchise owner to discuss an issue or idea.”

A viable model for success despite economic volatility and uncertainty

Despite recent worry and fear of recessions, the health and fitness industry continue to experience significant growth. While some boutique gyms have thrived, others may struggle due to challenges like high operating costs, limited resources, or difficulty in attracting and retaining clients.

“We feel we have a near perfect model for people who are interested in investing in the ISI Elite Training brand,” said Adam Rice, CEO of ISI Elite Training. “Not only are our members getting a structured, functional strength and conditioning workout, they are connecting with others where they continue to build confidence and instill a level of accountability toward overall health and wellness practices.”

ISI Elite Training year-over-year 2023 resulted in system wide growth across the board, hitting its 10,000-membership milestone and reporting $14M in annual

revenue, up 57% year-over-year. The boutique franchise fitness brand also reported a record average facility sales growth (AUV) of 6 percent, while seeing a 13 percent increase in same facility sales from 2022 to 2023, which includes memberships, retail, supplement, and other in-gym consumables.

The momentum continues into 2024 as the brand reported 38% year-over-year and 14% month-over-month increases in January – the third highest in brand history. As a franchise model, ISI Elite Training elevates the boutique-gym genre as franchisees experience steady, meaningful gains.

To this end, many boutique fitness franchisees with competing brands are switching to the ISI Elite Training franchise model citing a more comprehensive marketing program and the success of the ABT scientific-based functional training focus. Additionally, with the minimal turnover costs, lower barrier to entry and the real estate issue already resolved, owners passionate about fitness have found a new pathway to merge passion with success for the benefit of their community.

“The ISI Elite Training vibe comes from a shared passion, a collective energy, the high-fives, and the spirit of one,” said Adam Rice, CEO of ISI Elite Training.

“The accountability, trust, and talent that sport team members hold for each other is how championships are won and legends are made. This is the meaning behind the phrase ‘Iron Sharpens Iron’ and from which ISI Elite Training was built.” v

S IR gRO u T w elcomes Three e sTeeme D e nTrepreneurs as n ew franchise o wners

Hard

Sir Grout, a leading innovator in hard surface restoration, has awarded three territories representing three new franchise owners in California and Colorado. The new territories add to the franchisor’s growing footprint of nearly 60 units nationwide.

Brian Rooney was awarded a territory in Golden, Colorado. He comes to the franchisor with a background in accounting as a controller.

“Sir Grout will afford me the stability and sustainability I’ve been looking for after being in accounting for my entire career,” said Rooney. “I’m excited to build a business that provides a valuable service and get plugged into the Golden community.”

The Santa Ana, California territory was awarded to Jose Esquivel, a chemical engineer with an MBA who spent nearly three decades in the chemical industry. He and his wife have three children and plan to use this stream of income for their education.

“I was impressed with the level of support Sir Grout offers its franchise owners, especially as a first-time franchisee,” said Esquivel. “It’s an honor to join the team, and I’m excited to own a business that will help me build generational wealth for my family.”

Another territory was awarded to Mark and Tracy Hoff in Windsor, California. Mark was a United States Naval Officer and successfully led a corporate career as a director of product development in the medical device industry. Tracy spent her career in publishing and marketing. The couple have three children and are now empty nesters.

“Tracy and I are excited to venture into franchise ownership together,” said Mark. “We chose Sir Grout because it is a great business that is always in demand, and we were very impressed with the marketing and customer support.”

A son of one of the Sir Grout founders, Philip Gill now serves as Sir Grout’s Brand Leader and pours his passion into the brand as it continues to grow. “It’s an honor to carry on the Sir Grout legacy by welcoming these new franchise owners,” said Gill. “Each of them are dedicated to growing a successful business, and we’re here to support them every step of the way.”

Founded in 2007, Sir Grout has grown to become the leading innovator in tile, grout and stone restoration. The company has established a reputation for its proprietary restoration methods and renowned ColorSeal process.

For more information on franchising with Sir Grout visit SirGroutFranchise.com

ABoUt sIr GroUt:

For nearly two decades, Sir Grout has grown to be the leading innovator in hard surface restoration. The company is known for its proprietary restoration methods and renowned ColorSeal process that sets it apart from its competitors. Sir Grout is a subsidiary of Threshold Brands, a collection of home services franchises. For more information visit sirGroutFranchise.com or thresholdBrands.com

Brian rooney and family

Jose esquivel and family

Mark and tracy Hoff

Aro MA Joe’s

Founded in 2000, aroma joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature aj ’s rUsh ® Energy Drinks and all-day food offerings served with positivity, in a friendly and upbeat environment. headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new York, aroma joe’s is actively expanding.

Be A ns & Bre Ws co FFee H o U se

Beans & Brews coffee h ouse has been around since 1993, when the Laramie family opened shop next to s alt Lake city’s beloved hangout, Liberty Park.

The family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. They soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.

The Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. They carry on our best

B o DYBA r pILAtes

Founded on the principles of strength, community, and balance, BoDYBar Pilates has been redefining fitness with its innovative approach to Pilates since 2012. The brand boasts state-of-the-art studios, equipped with the latest Pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. BoDYBar Pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.

Founded to redefine fitness, BoDYBar Pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout

B U s I ness F I n A nce Depot

Business Finance Depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses.

our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

aroma joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community. Multi-unit franchise opportunities are available. aroma joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.

Learn more about aroma joe’s franchising at https://franchising.aromajoes.com/

traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. o ur guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.

come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.

contact: Kim Falk

Email: kfalk@beansandbrews.com

experience, powered by Pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. o ur expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art Pilates equipment. a s a growing franchise, BoDYBar presents an exciting opportunity for entrepreneurs in the fitness industry. joining the BoDYBar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. This opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.

https://bodybarpilates.com/franchise

our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Website: www.businessfinancedepot.com

Email: paul@businessfinancedepot.com

Phone: (800) 788-3884

contact: Paul Bosley

FR an C h I s I ng Usa

a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.

Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.

Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! To learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

co M et cL e A ners

Fr A nc HI se Gro U p, LLc

Become a part of the largest family-owned dry cleaning chain in the Usa through our franchising opportunities. Be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. comet cleaners and Laundry services is here to help you help others. our 60 years of brand history speaks

DrYBA r sH ops Fr A nc HI s I n G

Drybar is an innovative concept in the multi-billion dollar beauty industry and as the world has changed so much so fast, there has never been a better time to make your entrepreneurial dreams come true! Drybar has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a great price. Life is too short not to do something you love!

Drybar is more than just beautiful hair in about 45 minutes. it’s the experience, the happiness and the confidence women feel after a fresh dose of Drybar!

FA sts IG ns®

now more than ever, businesses look to Fas Tsigns® for innovative ways to connect with customers in a highly competitive marketplace.

o ur high standards for quality and customer service have made Fas Tsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas:

#1 Ranked Sign Franchise in Entrepreneur Magazine

Franchise 500 three years in a row

• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015

Free WAY Ins U r A nce

Becoming your own boss is a wish held by many, and franchising makes that possible. The insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.

choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success

Gener Ator sU percenter

g enerator supercenter is the #1 seller of g enerac generators, and this allows you to enter this emerging market with instant brandname recognition that is associated with quality and reliability.

People know our brand name and trust the brand products that we offer. g enerator sales are part of a growing industry that appeals to both the public and private sectors.

for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.

For more information:

contact: jack D. g odfrey jr.

Phone: 888-461-3555

Email: franchising@cometcleaners.com

Website: cometfranchising.com

in addition to the strong brand and customer experience established by Drybar you will benefit from the infrastructure of being part of WellBiz Brands, inc. a best-in-class franchise platform specializing in beauty and wellness concepts with nearly 1000 locations, WellBiz Brands, inc has developed resources to help you every step of the way!

For more information please contact Kelli schroeder at:

Ph: 303 663 0880

E: Leads@Drybarshops.com https://www.drybarshops.com/franchising/

• Franchise Research Institute World Class Franchise 20112015

• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015

• CFA Franchisees’ Choice Designation 2004-2015

• FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates

FasTsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679

Email: mark.jameson@fastsigns.com o r visit our Website: www.fastsigns.com

as top priority. Freeway’s winning culture revolves around people first: You, your customers and your community. simply put, we deliver the best cost, choice and convenience. That’s our customer Trifecta.

With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.

For more information contact alex Trachtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com

By becoming a g enerator supercenter home services franchise partner, you can benefit from our impeccable reputation, established business model, customer service network, and proven experience in the power supply industry.

For more inforamtion: contact: glenn Leingang Phone: 281-251-6100

Email: glenn@generatorsupercenter.com Website: generatorfranchise.com

kUM on n ort H A M er I c A Inc.

high school math teacher Toru Kumon developed the Kumon Method of learning more than 60 years ago in japan, when his son was struggling with second-grade arithmetic.

realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.

M AYW e At H er Box I n G + F I tness

after 21 years of being at the top of the boxing world, and winning multiple world titles, Floyd Mayweather has partnered with an industry-leading team to help entrepreneurs become champion business owners.

Mayweather Boxing + Fitness studios have now become the gold standard in boxing group fitness.

Designed for greatness – With over 100 locations open or in development, Mayweather Boxing + Fitness is connecting with savvy entrepreneurs who want to be a part of the most exciting brand to hit the boutique fitness category in a long, long time.

$22B industry – Fitness is back, and it’s stronger than ever

FR

a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.

Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.

McM ILLA n pLLc

McMillan PLLc is an innovative law firm focusing on commercial real estate law, financial services, and business law.

o ur attorneys are licensed in north carolina, south carolina, g eorgia and Tennessee, and serve our clients from the firm’s charlotte and charleston offices.

We represent tenants in commercial lease negotiations and are particularly attuned to the

n er D s toGo

Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!

computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. That is why nerdsTo g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely

With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems.

Today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.

Phone: 201-928-0444

Website: Kumonfranchise.com

before. While gym memberships are up all across the country, it’s group fitness that’s really exploding. While the majority of the boutique fitness industry offers a different spin on the same product, one brand stands out as a clear differentiator and an emerging leader of a booming category.

Unprecedented growth – With so much momentum behind the brand, Mayweather Boxing + Fitness is already one of the fastest growing franchise opportunities in the United states, and is continuing to take the market by storm.

contact: r yan reeves

Email: ryan@mayweather.fit

Website: https://mayweatherfranchise.com/

Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad!

To learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

specific needs of franchisees. our founder, shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space.

McMillan PLLc prides itself on providing legendary service at fair rates.

For more information contact shawn McMillan at: Phone: (980) 585-1260

Email: shawn@McMillanpllc.com Website: https://mcmillanpllc.com/

on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. This means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsTo g o is one of the fastest growing computer service and technology franchises in the United states!

n ext He ALt H

next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.

health is the abundance of vitality.

The next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: naD Therapy, iV Therapy, cryotherapy, infrared Therapy, hyperbaric o xygen

o HM F I tness

ohM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.

The EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. ohM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.

Therapy, hormone optimization, o zone Therapy, and aesthetics.

a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. o ur experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.

For more information contact Vanessa Kekina at: Phone: 310-295-2075

Email: marketing@next-health.com

Website: www.next-health.com

The technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. ohM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hii T training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.

contact: Doug Payne

Phone: (480) 582-2900

Email: franchisees@ohmfitness.com

Website: www.ohmfitness.com

r e M e DY s pA & sALon sUI tes

remedy spa & s alon suites first opened its doors in atlanta, g eorgia in 2018. a s an attempt to enter the highly profitable health and beauty industries, remedy spa & s alon suites came equipped with 22 fully leased salon suites. To date, they have opened three locations through Metro-atlanta.

amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances. Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution

s Y ner GY Ho M e cA re

sYnErgY home care is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U. s

The company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical

chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.

Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.

remedy spa & s alon suites already has an established market presence and substantial market penetration in atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically. www.remedysalonsuites.com/franchise remedysalonsuites@gmail.com

or developmental disabilities, chronic health conditions or recovering from illness or surgery. no matter what each person’s circumstances are, sYnErgY home care steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.

For more information please contact Mike steed at: 888-578-5357

mikesteed@synergyhomecare.com sYnErgYhome careFranchise.com

tH e e ntreprene U r’s s o U rce

Established in 1984, The Entrepreneur’s source® is north america’s leading career o wnership coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their income, Lifestyle, Wealth and Equity goals.

The Entrepreneur’s source® has grown

tH e Go DDA r D s c H oo L

g oddard systems, LLc, is the manager of The g oddard school® franchise system. The g oddard school is the acknowledged leader in the premium early childcare and education market segment.

The g oddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the Top 200 franchise systems (in worldwide sales) by Franchise Times.

children learn best through experience. For 35 years, The g oddard school has employed

Un I te D De Fense tAct I c AL

Founded in 2019 and franchising since 2023, United Defense Tactical is the first-of-its-kind self-defense training center actively bringing safety and protection to communities, families, businesses, and individuals. Wes Fox, Founder and chief instructor, saw the disconnect between training in a static environment and real-life scenarios, and founded United Defense Tactical as a way to bridge that gap. Members at United Defense Tactical receive a cumulative and educational training experience through an extensive curriculum while eliminating the risk and danger of training with live ammunition.

W e LLBIZ B r A n D s I nc.

WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.

With five separate franchise brands, amazing Lash studio®, Drybar®, Elements Massage®, Fitness Together®, and radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that

x ponent IAL

Xponential is the largest global franchisor of health and wellness brands.

Through its mission to make health and wellness accessible to everyone, the company operates a diversified platform of eleven brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga.

in partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U. s. and internationally, with

continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in north america.

The Entrepreneur’s source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market.

For more information about The Entrepreneur’s source, please visit entrepreneurssource.com.

academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.

The g oddard school serves more than 90,000 students from six weeks to six years old in more than 600 g oddard schools in 37 states and Washington, D.c

To learn more about The g oddard school, please visit g oddardschool.com.

For more information about The g oddard school franchise system, visit g oddardschoolFranchise.com.

courses range from beginner through police or military level experience. o ur reality Based Threat Training concept is a cutting-edge approach to training individuals in real-world threat scenarios. Using dynamic virtual reality technology, it employs immersive simulations, self-defense, mindset, de-escalation and more, to create a highly realistic training environment.

For more information contact Ken Lynch Phone: (949) 612-2711 ken@uniteddefensetactical.com https://uniteddefensetactical.com/

offer exceptional, service-based experiences through recurring revenue models.

our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.

We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.

franchise, master franchise and international expansion agreements in 49 U. s. states and 22 additional countries.

Xponential’s portfolio of brands includes club Pilates, cycleBar, stretchLab, row house, aKT, Yogasix, Pure Barre, s T riDE Fitness, rumble Boxing, BFT, and Lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.

For more information contact rachel Engel at: Phone: 949 346 3000

Email: salesinfo@xponential.com Website: www.xponential.com/franchising

Choose a 12 or 6 month package or simply add the a-Z directory onto your FOCUs, pROFILE or ad!

to learn about the a-Z directory or any other products, please contact Vikki bradbury: vikki@cgbpublishing.com