ho m e services F R A N C H I S I NG f eat u re
franchisee in action: TruBlue
Tampa’s First TruBlue
Total House Care
After Seeing Parents’ Health Decline at Home, Accountant Opens Tampa’s First TruBlue Total House Care to Help Local Residents Age Safely at Home. Diane Crowthers has been in the accounting industry for over 25 years, working as an IRS agent before opening her own payroll business. All of this experience, though, did not prepare her for when her mother, a relatively active and healthy 72-year-old, was diagnosed with stage 4 cancer in both her brain and lungs. Crowthers and her husband moved her parents into their home and saw firsthand the modifications they would need to make in order for her parents to safely live in their home. Sadly, both of Crowthers’ parents passed away within 11 days of each other, but through her grief came a passion for helping aging adults safely stay at 38 Franchising MAGAZINE USA
home, even if their relatives are thousands of miles away. After speaking with a client at her payroll company, Crowthers began exploring franchise opportunities and soon discovered TruBlue Total House Care, a handyman service brand focused on providing an affordable, worry-free living for seniors and hassle-free home maintenance for busy adults by providing full-service, trustworthy house care services. “It’s exciting knowing that I have this incredible opportunity for growth with a brand whose values align with mine,” said Crowthers. “I love being able to help people locally that may not have family
