h e alt h & fi t n e s s fr an c hi s ing fe at u r e
franchisee in action: goldfish swim schools
From Wall Street to Franchising:
How Goldfish Swim School Changed This Family’s Life
22 years ago, Larisa and Jeffrey Posner met working for a large investment bank on Wall Street. Today, they are the proud parents of three kids and the successful operators of two Goldfish Swim School franchises in their home state of New Jersey. How does one go from being a Wall Street investment banker to being a swim school franchisee? The Posner’s story illustrates how making the right career choice for your family can open the door for incredible opportunity as multi-unit franchisees. After years of commuting into New York City, long hours at the office and the stress of the financial industry, the Posners were looking for a new professional challenge. An unexpected conversation between Jeffrey and his colleague led to a connection with a friend who owned a Goldfish Swim School franchise in Chicago. Intrigued, the Posners began their research into the brand. With their business background, the Posners were sure to do their due diligence when they dove into the Goldfish system. They spoke with other Goldfish franchisees, and eventually sat down with Chris McCuiston, co-founder & CEO of Goldfish Swim School, and the leadership team to talk about next steps.
Ryan Ursey (left) with Chris Wyland - Chief Development Officer at Roll-Em-Up.
38 Franchising MAGAZINE USA
After meeting the leadership team and seeing who they’d be working with, the decision was clear: leave Wall Street and open up a swim school in their
