THINKING INSIDE THE BOX

THINKING INSIDE THE BOX

RACHEL CHADWICK INTERIOR ARCHITECTURE DS1B (bsHONS) YEAR ONE

Brief Internal design of a shipping container for a retail and a leisure brand. The chosen brand must be selected from the published list of ‘Cool brands’.

One of the deisgns must utilise a single container, whilst the other design uses two containers attached together.

Content / / / / / / / / / / /

Precedent studies Brand Identity / Graham & Brown Design sketches Developed design Final design Brand Identity / Adidas Concept Precedent studies Design sketches Developed design Final design

Precedent studies / Graham & Brown

Precedent studies / Graham & Brown https://www.dezeen.com/2019/04/13/cardboard-cafe-mumbai-nudes-india/

CARDBOARD CAFE ARCHITECT. Nudes LOCATION. Mumbai, India

Paradise jungle wallpaper.

Print pattern, colours and theme to be introduced into design.

Incorpriation of plants.

Chosen for the unique design choice of using cardboard to create visually stimulative and textured internal walls. As a view the curvature of the shape stimulates a relaxing feeling of the space. The carved shape compliments the soft apperance of the material.

The layers of cardboard vary slightly in colour, creating an additionally visual quality of asthetic.

The chairs infront of this feature wall are a soft olive green cloth with exposed mahogony wood legs.

Cardboard was chosen as a material here for its recylable, biodegradable, insulating and sound absorbtion properties.

The colours used here could be introduced into the following designs.

Using compacted wallpaper sheets, this precedentcould influence designs.

01.

02.

LOCATION. Indonesia

Inspiration from the floor seating style common across Indonesia.

The table - often wooden - is raised above the ground. Whilst the seating is at floor level. Cushions - often patterned - are plced on the floor. Sometimes ontop of bamboo as the precedent image shows.

This seating arrangement could form an inonesian asthetic to the interior.

03.

https://www.contemporist.com/design-ideas-for-creative-and-modern-wood-

https://www.bing.com/images/search?view=detailV2&ccid=Myc%2fAxDA&id=DBF825B36F8085353327017549BB50D41CF478BD&thid=OIP.Myc_AxDAAIzgiOOYPVgvxgHaLF&mediaurl=https%3a%2f%2fi.pinimg.com%2foriginals%2fab%2f10%2f14%2fab1014b8651de5c4d5a6533a2a5450e6.jpg&exph=1077&expw=720&q=indonesian++floor+seating&simid=607989201076901939&ck=5D2F044B2F5EDA663124168DAA650D93&selectedIndex=14&FORM=IRPRST&ajaxhist=0

Precedent studies / Graham & Brown

SIX DEGREES ARCHITECT. OOZN YEAR. 2014 LOCATION. Tangerang, Indonesia

04.

https://archello.com/story/36500/attachments/photos-videos/18

BRAND SELECTION / DOUBLE CONTAINER / LEISURE / BRAND; GRAHAM & BROWN

Graham & Brown

ISSUE A common issue with ordering wallpaper is the sample.

Previous to buying a large roll of a wallpaper, the customer wants to see a sample. However these are often A5 or A4, which is not large enough to visulise a large wall of the wallpaper. This is an issue that the space should resolve.

BRAND IDENTITY Products include bold patterned wallpapers and coloured paint.

The existing shops have a dated look to them. With plain cream painted walls, un-neatley organised products and pine wood floors.

The brand logo is a black background with white text, ‘Graham & Brown’.

Image one shows the manufacturing factory, the exterior of this modern factory is a bold pink section of a wallpaper pattern. The background and text is in light blue.

In contrast, image three is the interior of one of the existing shops. The layout creates small sections with a walkpath in the centre of the space. The wallpaper is poorly presented,

Example of a wallpaper sample. This doesnt show what the design would look like as only a small section is displayed.

INITIAL IDEAS Ideas sprouted from the investigation into the brand identity.

Although Graham and Brown is a retail brand.

The concept design produced will be for leisure use. Using the products of the brand.

Image two.

INITIAL IDEAS / DOUBLE CONTAINER / GRAHAM & BROWN

Image three.

The existing shops do not present the wallpaper patterns as a fetaure. This does not draw customers in to the store. Thus the design must engage the customers with the brand as an experience. This should be through presenting the products through visual stimulation, and interaction.

The dated asthetic of existing shop interiors could be contrasted with a modern brand identity.

Image one.

DESIGNS / GRAHAM & BROWN

DESIGN ONE GRAHAM & BROWN / INDONESIAN COFFEE HOUSE

Cylindrical outer face to counter. Creates dimension as well as redlective of the production process of wallpaper.

FRONT ELEVATION

CONCEPT

Curved wooden pieces attached provide a welcoming flow to the space, leading to the counter. The lower rom of shapes are wider, this is so they can be used by customers to sit on, and the higher row as a table.

3D printed food and bevergaes, such as cakes, coffee and toast. Incorpriates the patterns of the brands wallpaper designs, and the containers use, as a coffee house. - This use of advnaced technology would attract customers, as it is unusual.

Customers would use this space as somewhere to wait for the counter, a social space and alternative seating arrangement - other to the floor seating.

PLAN VIEW BACK ELEVATION Inspiration taken from precedent studies one and three. The wallpaper by Graham & Brown shown in precedent one is featured on the back left wall of this design. The forest pattern of the wallpaper lead to the Indonesian style the space focuses to achieve. The floor seating of precedent three creates a relaxed social space at the right of the design.

Materials

ISOMETRIC ELEVATION https://www.aniwaa.com/product/3d-printers/3d-by-flow-focus/

Graham & Brown specialise in wallpapers and paint. The interior uses the brannds products. Showing off how they can be used together.

https://www.grahambrown.com/uk/whirl-paint/CT-080-015-master.html#start=1&cgid=decorating-paint-green

RIGHT SIDE ELEVATION

3D printer for food.

The colour pallet used is a relfection of typical Indonesian browns and oranges. Less commonly used would be greens, however, used here to demonstrate a modern twist. The olive green paint plays with nature, demonstrated through the deatured wallpapered section of wall.

Wood has been incorpriated in relation to the manufacturing process of wallpaper, of which uses wood pulp.

Too, a feature of the manufacturing process, the post printed the final product wallpaper is rolled up onto large cylinders.

INTERNAL VIEW 1. BACK

INTERNAL VIEW 2. FRONT

DESIGN DEVELOPMENT / GRAHAM & BROWN

Tablet screen on each table provide access to the brands products.

Customers are able to browse and buy products whilst they wait.

Previews can be projected onto the OLED screen, for viewing.

https://en.oledspace.com/technologies/wallpaper-oled/

OLED ‘Wallpaper’ screen 4 mm thick screen attached 0mm from the wall.

Used to showcase the full pattern of the wallpaper, customers can project wallpaper designs projected from the Graham & Brown product list onto the wall.

- Showing the full pattern to scale, an improvement on small 100x100mm samples commonly used by retailers.

Fold down seating - allows addutional seating space

‘Capulet’ paint by Graham & Brown

‘Highland rose’ paint by Graham & Brown

EXTERNAL

3D projection mapping project patterns of wallpapers onto the external of the shipping container

https://www.bing.com/images/search?view=detailV2&ccid=4%2b0PWw7o&id=BF4D95146FBDF474714805916849E248A7D23111&thid=OIP.4-0PWw7oPs-kjlneMWi8YwHaE8&mediaurl=https%3a%2f%2fessentialinstall.com%2fcommercial%2fwp-content%2fuploads%2fsites%2f3%2f2018%2f10%2fArt20on20theMART204_rs.jpg&exph=800&expw=1200&q=3d+projection+mapping+building&simid=608051649889334630&ck=1FBC7FA71AE244E47400F167AD675818&selectedIndex=23&FORM=IRPRST&ajaxhist=0

DEVELOPMENT OF DESIGN ONE GRAHAM & BROWN / INDONESIAN COFFEE HOUSE

DESIGN ONE DEVELOPED / DOUBLE CONTAINER / GRAHAM & BROWN / ANNOTATED MATERIAL ELEVATIONS

DESIGN ONE / DOUBLE CONTAINER / GRAHAM & BROWN / PHOTOSHOP

Olive colour wall paint taken from ‘Graham & Browns’’ Products - used in deisgn one.

Indoensian style low table and cushion seating. Material - reclaimed pine wood Lamp wall lighting

FRONT ELEVATION Elevation presents a cut out pattern behind the window on the left of the container. This is so that interesting and diffused light patterns are projected into the space. - Relates to partiotion wall used in design two.

The brands name is featured above the window and doorway. - Material used is a rusted metal, contrasting the containers exterior slightly.

OLED wallpaper Section of the wall spanning the seating area. The wallpaper on the screen can be changed. This shows the products clealry.

3D food printer - used in deisgn one Counter of kitchen area is curved - Reflecting the curves of the left side wall.

Also invites customers into the space.

Opposite side of counter to entrance features bar stool seating.

PLAN VIEW

Material - Reclaimed pine wood.

ISOMETRIC ELEVATION

PHOTOSHOP ILLUSTRATION

DESIGN TWO / DOUBLE CONTAINER / GRAHAM & BROWN

DESIGN TWO / DOUBLE CONTAINER / GRAHAM & BROWN

Initial sketch for design two.

Development of deisgn one.

Series sketches thorugh ideas. Top left sketch of an elevated seating design - two 500mm steps up to the raised ‘pod’. The pod provides a more private experience.

Pod developed - Pods have been developed to all be on the same level, these are raised from ground level, to create a sense of differnet space. Drawn top right - the pods could have a door that would lift up on it, improving privacy.

Cylindrical half tubes contain plants.This is sketched on the right side of the left set of drawings. The plants link to the brands sustainability initiavite.

Partion wall positioned between the two doorways creates a specific space for takeaways, whilst the other door leads to the seating area and ordering space. The idea behind this is to reduce waiting times for customers queing.

Cylinder tubes, ders contain a

this is table ,

developed so that some this would be roughly

opf the 800mm

cylinhigh.

The partition wall is remained as previously drawn. The pattern would be asian inspired.

FRONT ELEVATION

Cylindrical features both tables and plants in alternate half cylinder tubes

‘Pod’ style private seating areas

70s colour pallet paint samples taken from brands website

Kitchen

Takeaway area

Partician wall

BACK ELEVATION PLAN VIEW

DESIGN TWO / DOUBLE CONTAINER / GRAHAM & BROWN

INTERNAL VIEWS

FINAL DESIGN / DOUBLE CONTAINER / GRAHAM AND BROWN / MATERIAL PALATE

MATERIAL PALATE

Sketches of further developments and ideas to include in the final design.

2.

1.

3.

4.

1. Green paint from Graham & Brown. Paint name ‘‘Whirl’’.

2. Pine wood.

3. Wallpaper pattern from Graham & Brown. Paper name ‘‘Paradise jungle’’ 4. Reclaimed pine wood

FINAL DESIGN / DOUBLE CONTAINER / GRAHAM & BRROWN / DESIGN FEATURE

ISOMETRIC ELEVATION ISOMETRIC ELEVATION

Spread presents elevations illustrating the curved partition wall.

The wall is shaped, allowing space for seating to be incorpriated. Seperating the space too creates an element of privacy between the seating. Aswell as diffusing the internal sounds of the space.

The scale makes this sculptural design a focus of the space

SIDE ELEVATION

PLAN VIEW

FINAL DESIGN / DOUBLE CONTAINER / GRAHAM & BRROWN / ELEVATIONS

The final Encompasing ments and

deisgn for the double shipping features of previous the precedent studies inspiration

container is presented. sketches, develophas been taken from.

The concept of the space is preseneted through the strong displaying of the products.

This is achieved in a variety of formats. The concpet visualises the wallpaper brand into a cafe. Creating a social space to experience the products. The products are displayed on the food produced in the cafe area. The customer journey follows through to a relaxed seating area, of which wraps around the bold wooden feature. Located on teh coffee tables are tablets. Displaying the products the brand offers. Instead of requesting a small wallpaper sample - often discarded as is difficult to visualise. The ‘sample’ is projected onto the digital, ‘LED Wallpaper’, wall oposite. Located on this wall is also a tablet. This tablet can be used to order products to the customers home address.

‘‘.. a social space to experience the products’’

PLAN CUSTOMER EXPERIENCE JOURNEY Customer buys uct has a

an edible wallpaper

product pattern

in the cafe. Proddisplayed on it.

Customer travels through space to seating area.

Tablet provided enables customer to search for the wallpaper design presented on their bevergae or food.

A sample can be chosen. Displayed on opposing wall, the customer can see the entire design. Disgarding the problem of small samples commonly used.

Product can then be ordered from the tablet.

SECTION (AA) ELEVATION

SECTION (BB) PLAN

FINAL DESIGN / DOUBLE CONTAINER / GRAHAM & BRROWN / ELEVATIONS

SECTION (CC) ELEVATION

SECTION (DD) ELEVATION

SECTION (EE) ELEVATION

SECTION (FF)

FINAL DESIGN / DOUBLE CONTAINER / GRAHAM & BRROWN / INTERNAL VIEWS

DEVELOPMENTS; Design developments from previous designs include.

Seating fits into wooden strcuture. by following the curve. This allows an open space to view the LED wallpaper screen.

3 ‘lounge’ seats at end of structrue mimic wallpaper hanging off the wall. Each are different thicknesses and textures. Allowing a touch aspect to the space and displaying the different options of the wallpaper paper.

Table hangings down from ceiling next to seating. The oval shape follows the curves of the wall. A tablet is located on the table, this can be used to changeZthe wallpaper pattern displayed on the LED screen on the opposing screen.

Two rectangular pieces extrude across the ceiling and down the wall. Continuing the lines of the wooden partitions. The larger rectangle has a small table edge, and a tablet screen. This screen would be used to browse the online website and order products.

INTERNAL VIEWS; Series of internal views are presented to illustrate the space through eye level.

View one is located at the door facing the back of the space. The curve of the partition feature on the left wall is illustrated clearly.

View two looks from the back left towards the front. This shows how the table, located at the front right, blends with the space.

View three demonstrates the 3d printer. This would be used to print the wallpaper patterns onto foods produced by the cafe.

PHOTOSHOP; The photoshop illustrative drawing presents a more realistic insight to the space.

Finishes for the cafe bar, seating cover and ceiling have not been inlcuded. The

PHOTOSHOP ILLUSTRATION

ADIDAS / SINGLE CONTAINER / ADIDAS / INITIAL IDEAS AND CONCEPT OUTLINE

BRAND SELECTION / SINGLE CONTAINER / RETAIL / BRAND; ADIDAS

ADIDAS

CONCEPT The single shipping container designed for adidas will have the purpose of a yoga studio.

Utilising a product of Adidas that isnt advertised to the exctent it be.

The Yoga collection involves clothing, footwear and yoga

The space will incorpriate these product by using the yoga mats for classes. Employees will be wearing the yoga collection products (clothing/ footwear).

ADIDAS BRAND IDENTITY ‘miaddidas’ primary colours - yellow, blue, red Primary colours used; Black, White Accent ccolours used; Red, Orange, Yellow, Green, Blue, Purple

Original name ‘‘ Dassler brothers shoe factory ‘‘ Logo starts with lowercase ‘a’ - emphasises brand produces ‘casual accessible sportswear’ 4 logos used currently - 3 parralell stripes, trefoil (original), mountain (performance), circle (collabs with famous designers) function and practicallity over aesthetic

could mats.

‘‘The challenge to be faced and the goals to be achieved’’

HOW THE SPACE IS USED Customers will book a slot for the space. When they arrive for the slot there should be a small waiting area. This area shoul have a clear divide from the studio space.

Culture & focus = Open source - collaboration and innovation. Invite atheletes and consumers and partners to co-create the future of sport

The interior should be a calming space, creating a reaxing contrast to the busy city exterior.

Cities - wheere distribute to - Mountain logo - 3 contenents that company orig distributed to - Europe, Asia, USA Speed Values - Confidence, Collaboration, Creativity, Sustainability, Consumer centric work Purpose statement ‘‘ Through sport, we have the power to challenge lives;; Practical, versitile, flexible branding

PROCESS

-

Throughout and post research into the brand identity an ideas mindmap has been carried out (Illustrated, Right).

PRECEDENT STUDIES / SINGLE CONTAINER/ ADIDAS

05.

PRIVATE YOGA STUDIOS ARCHITECT; ENTER PROJECT ASIA YEAR; 2020 LOCATION; BANGKOK

https://www.dezeen.com/2020/09/27/rattan-yoga-studio-bangkok-vikasa-enter-projects-asia/

ASHTANGA YOGA CHILE ARCHITECTS; GERMÁN RODRÍGUEZ, SERGIO HIDALGO YEAR; 2015 LOCATION; SANTIAGO

06.

T ST

UDI

ES /

SING

LE C

ONT A

INER

/ AD IDA S

08.

JEWEL CHANGI AIPORT ARCHITECTS; SAFDIE ARCHITECTS LOCATION; SINGAPORE

07.

ARCHITECTS; PALMA YEAR; 2020 LOCATION; MEXICO

SKETCHES / SINGLE CONTAINER/ ADIDAS

1.

1.

3.

Using ideas from precedent study number 5 and 8.

Use of natural wood materials such as rattan and bamboo.

Similar to sketch 2 inspiration for the water feature arose from precedent study 7.

The water would fall infront and behind the yoga studio floor space. The sides of the studio could be cladd.

2.

A Video screen could project yoga tutorials for the visitor to follow along with.

Falling water aspect shares similarities to precedent study 8. In this design 3 water would fall vertically from upper water basin located below ceiling height. Lower water baisn wraps around rectangular raised floor. The yoga would take place here.

4.

2.

Sketch 4 projects design inspiration from precedent number 8. The low windows alow natural light, exterior views and semi-privacy to the user. An idea illustrated here is for the floor to be glass. Using this material fake plants could ‘grow’ beneath. This is as alot of yoga poses have the user facing the floor.

3.

4.

DEVELOPMENTAL SKETCH / SINGLE CONTAINER/ ADIDAS

MATERIAL PALATE / SINGLE CONTAINER/ ADIDAS

2.

1.

4.

3.

5.

1. Rope

6.

2. Cork yoga mat 3. Water.

4. Vegetation 5. Rattan

MATERIAL PALATE

6. Voile net

FINAL DESIGN ELEVATIONS / SINGLE CONTAINER/ ADIDAS

A

B

C DEVELOPMENTS AND DESIGN DISCUSSION; Entrance space - a rattan sofa is located next to the large window. The material use of rattan originates from the precedent studies, followed into the material pallet.

Water wall in the entrance would turn off when the yoga studio is booked. This booking could take place via an app or online site, the code to the studio for the front door would be given out digitally too. This feature means that no staff would be required . Lowering costs of running the studio.

PLAN SECTION

The dome ‘pods’ created by the wooden partions has been altered to form a single space with an arched ceiling.

Inbetween the arched gaps is glass, the water wall continues across the ceiling and falls down to the floor, following the internal curve.

Low windows span across the studio space. Views are diffused because of the water that flows infornt. Producing gentle light patterns into the space.

The left internal wall of the studio contains a large digital screen. This would display a ‘workout class’ video, when the space is in use. Surrounding this screen are two large plant walls. Plants are used for their biophillic properties; producing a calming space, purifying the air, mental stimulation, etc.

RIGHT SIDE SECTION

FRONT ELEVATION

Front elevations illustrate each zone of the space. The external front view showcases the water wall. Used to create privacy and seperate the studio from the external environment.

The lack of visibilty into the further space creates intrigue.

Section BB. As illustarted on ‘PLAN SECTION’, this section plane is taken after the water wall.

Section AA illustrates the entrance space in a clearer view.

Section CC is taken at the back of the space. A white voil has been used to seperate the chaning room from the yoga studio space. The voil creates privacy without deminishing the room of natural sunlight - from the windows.

The floor space of the studio - the raised natural wooden floor space is surrounded by a water pool. Used for calming aspect, and producing an ‘escape’ from the city.

Original design posed a storage room at the back of the structure.

This has been developed to include a changing room. This use is more practical. There is also storage for yoga mats located here.

Lighting A sculptural rattan ceiling light is positioned centrally in the entrance room.

In the main studio space there are small wall lights at ground level. On the opposing wall windows flood the space with natural sunlight. As the chaning room is entered through a voil the net light matrerial allows natural light to enter the space. Low level artificial lighting is also present in this space.

RIGHT SIDE ELEVATION

FRONT SECTION AA

FRONT SECTION BB

FRONT SECTION CC

FINAL DESIGN INTERNAL VIEWS / SINGLE CONTAINER/ ADIDAS

INTERNAL VIEW 1

FINAL DESIGN ELEVATIONS / SINGLE CONTAINER/ ADIDAS

INTERNAL VIEW 2

ISOMETRIC ELEVATION

INTERNAL VIEW 3

PLAN

ISOMETRIC SECTION VIEW

FINAL DESIGN PHOTOSHOP / SINGLE CONTAINER/ ADIDAS

PHOTOSHOP