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BUSINESS
THE
PINNACLE OF BRITISH EXCELLENCE
IN Jaguar Land Rover Laos Plans to Launch an Electric Vehicle TEXT BY JASON ROLAN PHOTOGRAPHS BY PHOONSAB THEVONGSA / JAGUAR LAND ROVER LAOS
MORE INFO Jaguar Land Rover Laos is located on T4 Road in Phonthan Village in Vientiane Capital. Learn more about their products at: landroverlaos.com and jaguarlaos.com.
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aguar and Land Rover vehicles are known worldwide for their superb quality and value. Lately, Lao drivers have shown a great deal of interest and are eager to snatch up these quintessentially British luxury machines. How did these vehicles come to be in Laos? In 1948, the Land Rover took the world by storm with its line of durable luxury SUVs and has been a key player in this market ever since. Beginning a short time earlier, Jaguar made its mark producing
LAOS
sleek, eye-catching luxury cars. Decades followed before these two British monoliths merged together under the global name Jaguar Land Rover in 2013, allowing a seamless synergy of design and technical prowess under one roof. Headquartered in London, the company has two design centers and three manufacturing plants throughout the United Kingdom. In Laos, a full-service Land Rover distributorship began operating in 2009 with a knowledgeable team of experts to advise and offer support, with Jaguar being added into the mix in 2013. The uptake in the Lao market seems very promising, as well. Mr. Biju Narayanan, General Manager of Jaguar Land Rover Laos, elaborates, “as you can see on the road, Jaguar and Land Rover vehicles are dominating in the market segment. We have sold over 1200 vehicles so far and we expect to capture even more of the premium market share in the future.”
