10 Print essentials
- Software - Illustrator//Photoshop//Indesign - papersize - Colour mode
1. Get your files organised
- Is it printable? - Check that its with in the printable gamut range - learn to use the Pantone matching system (pms)
2. spot check your colour
- Finishes - coated//uncoated// matt//gloss - Paper sizes - ISO//A & SRA//C sizes//Imperial & Metric// - Bleed//Full bleed - Weights (GSM)
3. Stock the right stock
- litho -Gravure - screenprint - pad print - six colour - digital print
4. Know your printing methods
- laminate - gloss//matt - foil blocking - die cutting//drilling - embossing//de-bossing - spot uv varnish - folding//creasing -binding
5. Finish your printing
- Get to know who they are - ask questions - get a dialogue going with them -listen to them
6. know your printers
- spellcheck - ensure your using the correct colour specification - size of the imagery//artwork
7. Sort your content out
- be sensible, be secure - proof print - make amendments where needed - avoid mass misprints and extra costs
8. Proofing
- Learn how much things cost - be able to quote clients - understand units of print - cost effective printing methods - quality print or costly print - budgeting - time
9. costing
- don’t get lazy - follow your print plans through - quality of the finshed piece
10. Don’t give up on print!
Fin