FMP briefs 1

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester Module Title FMP Doc. Code OUGD303

2

OTTO Brand Building Brief This brief is a continuation of the work Marty Edwards and I did to brand the clothing label. Working collaboratively we aim to develop the brand and identity through methods of promotion, production and distribution. This brief is about doing, creating and networking.

Background / Considerations - The quality of the initially range of clothing - Who is out their that would be interested in working with us - Who wants to buy our products - How can we use events to promote ourselves and generate funds/profits - Analyse what we already have and address any immediate problems such as refining or re printing designs - What possibilities are there for a new range in terms of print process and techniques - What possibilities are there for a business investment - Considerations of how we could push this to be a professional practice and move away from a student project Mandatory Requirements - Reflect on what we have already achieved and designed, to ensure that we push the design work forward - Complete the work and design of the clothes to a higher standard - Research and develop a clear understanding of the fashion industry and social networking - Clothes must be made available and the brand must have a distinct online presence Deliverables - - - -

Refined printed range 2nd collection for Spring and Summer Networking collateral Invitations and POS graphics to be used for several events

Studio Deadline

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester Module Title FMP Doc. Code OUGD303

2

SO HOMME Brief Develop a brand and identity for Shaun Somerville’s first spring and summer collection ‘Reformed’. The brand will need to be developed through conceptual processes and must reflect the collection in question.

The aim is to develop a strong presence that Shaun can then progress forward into the industry once graduated.

Background / Considerations - - - -

Fashion typography Branding in the fashion industry including non designer sectors of the industry Shaun’s work and existing themes/topics within his practice will inform my practice Media that will support Shaun with networking in the industry

Mandatory Requirements - An over arching brand that will house the sub-brand that is the first collection and future collections - The work must be high conceptual and reflect the themes and purposes of the brand and the collection - Research into the fashion industry and a study of Shaun’s work will be essential to developing an appropriate response Deliverables - Business cards - Logo - Sub-brand logo - Look book - Swing tags - Font - Contextual distribution method e.g. a webpage - Display graphics for final show - Display graphics for photo shoot (TBC) Studio Deadline

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester Module Title FMP Doc. Code OUGD303

2

BRAND THEORY Brief Study and research into the different theories about branding and respond to the findings. The aim is to build a greater knowledge and understanding of what branding is and the fundamentals of it. The response should be highly informative and will be delivered through a typographic medium. The deliverables will be fairly open and this will be a good opportunity to develop specific design skills in type and layout whilst relating to branding.

Background / Considerations - Methodologies - The amount of reading and research - The content - Method of delivery - Is it possible to brand the different theories of branding?

Mandatory Requirements - -

Research – know about the theories is key to developing an appropriate and successful response The deliverables should display a professional and clear understanding

Deliverables - Open

Studio Deadline

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester Module Title FMP Doc. Code OUGD303

2

THIERRY SEWELL Brief Create a strong and innovative brand aesthetic and identity for upcoming photography student and fashion photographer Thierry Sewell.

Background / Considerations - - - -

Brand image in the photography industry Brand image in the fashion industry Networking methods and essentials How to expand on Thierry’s existing presence

Mandatory Requirements - -

Must be easy to carry and to hand out to clients or at networking events Must connect with Thierry’s work and online portfolio

Deliverables

- Logo - Watermark - Digital content for web - Business card - Promotional material Studio Deadline

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester Module Title FMP Doc. Code OUGD303

2

FOUND & BOUND Brief This brief is based on creating a series of hand crafted and branded books from materials sourced from the leftovers of previous projects and the college studios. The aim is to reduce waste of materials by turning them into useful products.

Background / Considerations - - - -

What ways can you experiment with paper craft with the books?

What methods of binding are there and how can they be put to use?

In what way can these eclectic and mix matched products be branded?

How can you promote the project through the products?

Mandatory Requirements -

All materials must be sourced as scrap, no paper should be bought, stolen or borrowed for this project

Deliverables - All products are to be hand crafted - Note books - Sketchpads - Journals - Artist books - Logo Studio Deadline

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester Module Title FMP Doc. Code OUGD303

2

BRETT’s fish and chip restaurant Brief A branding practice brief based on giving Brett’s fish and chip restaurant a brand refresh to put it on the map in Headingly and surrounding areas.

Background / Considerations -The restaurant has no significant branding so this is a real opportunity to experiment and have some fun with the aesthetic and concept of the branding -As it doesn’t have much of a reputation the restaurant needs to be made noticeable to new customers and residents of the local areas of Headingly, Hyde Park, Burley and so further into Leeds -The restaurant currently has a homely and rustic which gives it a certainly understated charm but it lacks impact and doesn’t reflect the quality of the food and experience that I can give its customers.

-There is a very nautical idea around the traditional fish and chip dinner which could be investigated and used effectively Mandatory Requirements -The restaurant will require a brand refresh that not only upgrades the current design work, but adds gives more life to the business -The response should include work that leaves customers with a memory of the restaurant that sticks with them and makes them want to visit and visit again Deliverables - Menu - Logo - Restaurant banner/mast head - Napkins - Takeaway packaging - Feedback cards - Stylised cutlery and table set - Grease proof wrapping paper - Posters for the restaurant Studio Deadline

Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.