Obediah the trend Original (OTTO) Board 1 / 4 - Overall The Brief
Brief
Background / Considerations
This brief is a continuation of the work Marty Edwards and I did to brand the clothing label. Working collaboratively we aim to develop the brand and identity through methods of promotion, production and distribution. This brief is about doing, creating and networking.
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The quality of the initial range of clothing Who is out there that would be interested in working with us? Who wants to buy our products? How can we use events to promote ourselves and generate funds/profits? Analyse what we already have and address any immediate problems such as refining or re printing designs What possibilities are there for a new range in terms of print process and techniques? What possibilities are there for a business investment? Considerations of how we could push this to be a professional practice and move away from being seen as a student college project.
Mandatory Requirements - - - -
Reflect on what we have already achieved and designed, to ensure that we push the design work forward Complete the work and design of the clothes to a higher standard Research and develop a clear understanding of the fashion industry and social networking Clothes must be made available and the brand must have a distinct online presence
Deliverables= - - - -
Refined printed range 2nd collection for Spring and Summer Networking collateral Invitations and POS graphics to be used for several events
Obediah the trend Original (OTTO) Board 2 / 4 - Venue & Social Networking Considered Venues: Dock street market Munroe house Canal mills Library Outlaws Yacht Club Fall Back: Leeds College of Art
Contact List Sol Sian Georgia Joe & John Lizzie
These below are the considered venues where we could host our events to network and expand the brand name outside of our social circle.
- Allotment - Each to their own - Miki / Dirty Girl / Made in Leeds - Dot Printhaus - Antijam / Best
Canal Mills 0113 200 2780
Munroe House 0113 234 5551
Dock Street Market 0113 245 5388
Library Pub 0113 200 2780
Outlaws Yacht Club 0113 234 6998
Leeds College of Art 0113 200 2780
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Obediah the trend Original (OTTO) Board 3 / 4 - Improvements & Expansion of OTTO Improvements These will be some improvements to the current range that we already have. This will include: Labels Look Book Proposed Processes Branding Business Cards Online Presence Social Media Cards
Obediah the trend Original (OTTO) Board 4 / 4 - Deliverables What we plan to do These are the proposed deliverables which we propose to design for this brief: Invites Swing Tags Coat Hangers Event / Display Graphics Packaging / Carrier Bags Mailing List Sign Up Sheet Event Mast Head Voucher Token Point of Sale Give Away Bag - Short Run Look Book - Concept Poster 2nd Collection (Spring / Summer) - Look Book Promotional Collateral - Posters - Flyers - Online Event Page