Obediah the trend Original (OTTO) Board 1 / 4 - Overall The Brief
Brief
Background / Considerations
This brief is a continuation of the work Marty Edwards and I did to brand the clothing label. Working collaboratively we aim to develop the brand and identity through methods of promotion, production and distribution. This brief is about doing, creating and networking.
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The quality of the initial range of clothing Who is out there that would be interested in working with us? Who wants to buy our products? How can we use events to promote ourselves and generate funds/profits? Analyse what we already have and address any immediate problems such as refining or re printing designs What possibilities are there for a new range in terms of print process and techniques? What possibilities are there for a business investment? Considerations of how we could push this to be a professional practice and move away from being seen as a student college project.
Mandatory Requirements - - - -
Reflect on what we have already achieved and designed, to ensure that we push the design work forward Complete the work and design of the clothes to a higher standard Research and develop a clear understanding of the fashion industry and social networking Clothes must be made available and the brand must have a distinct online presence
Deliverables= - - - -
Refined printed range 2nd collection for Spring and Summer Networking collateral Invitations and POS graphics to be used for several events