PCL

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Charlie Crosby Level 06 2012/13 OUGD301 PCL.

A collaborative brief with Marty Edwards based on branding and screen printing with an aim of creating a platform to launch a fully functioning business and clothing label. With this brief I wanted to look at retail and fashion trends to build a desirable and original clothing label to be sold online and at pop up events. The retail industry is very big and ever changing so the branding and identity was to consider this and develop a plan to adapt to the changing demands of consumers and developing fashion trends.

This brief is intended to continue throughout the rest of level 6 and be rewritten into several other briefs that will focus on specific parts of building the brand and expanding the business.


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PCL by Charlie Crosby - Issuu