viewholo raphics
The pitch Holograms are brilliant. The idea that a subject can appear to be there even when its not is revolutionary. But you already knew that. However, not everyone else does. They don’t understand what a hologram is, what it does, how it works, how a hologram is made, where does holography come from and most importantly what can it be used for today? Having studied holography myself and worked at View Holographics Ltd (VHL) I have had a small insight into the process, the possibilities, the limitations and the problems of holographic production. I came away with minimal knowledge of the whole company and the process. This is through no fault of VHL. Holography isn’t easy to explain nor is it easy to understand. This brings us to communication. There are more ways than one to communicate with a client or a potential investor, and some are more appropriate and more effective than others. I aim to create a PRODUCT which VHL can use to help communicate more efficiently with their clients. The product will have a RANGE of applications and formats that VHL can easily work with and reach their clients and others through various methods of DISTRIBUTION.
Product A refined and refreshed set of printed collateral that is designed specifically to communicate the processes and purposes of holography.
Range A short run branded publication on the basics of holography, focussing on the questions to which clients will most likely want to know the answer. Informative handouts that are clear and concise which tell clients about the uses of the holograms VHL create. A series of informative posters that can be displayed around the labs and office space so clients and visitors can take an interest and learn more about holography during their visits.
Distribution - Business meetings and conferences - Exhibitions - Email - Mailouts - Client visits - B2B meetings - Web (site out of date/ need to relfect what VHL does more)
The Pitch.
Questions
Answers
Like any other company, a client needs to know what they are buying into and what they can expect from the company or brand. In VHL’s case the client needs to know more about the process and what exactly VHL can offer so that they have a greater knowledge of the process and what kind of holography VHL practice. Also, they can have a better understanding of the services and products VHL can provide. This knowledge comes from asking questions. Questions that can be obvious and apparent, questions that people who already know the answers to might not think necessary to ask.
Answering these proposed questions is rather straight forward. You can give a direct answer and type it out. But that wouldn’t be very engaging would it?
Background/ history/ technology - what is holography? - where did it come from? - what is a hologram? - what’s the difference between digital and analogue holography? - how does a hologram work? - what is parallax? - what is the difference between single/double parallax? - what is the process of creating a hologram?
A technique which enables three dimensional images to be made.
Application/ display purposes/ uses - what can a hologram be used for? (application) - what can you make a hologram of? - what can VHL make a hologram of? - what are digital and analogue holograms best used for? By answering these questions in the most simple and informative of ways, VHL will be able to generate an efficient and higher quality of dialogue with its clientbase that can speed up meetings, save confusion and most importantly avoid disappointment in clients if they feel their expectations have not been met.
The following proposals of how I will answer the questions are going to form the basis of the content for the publication and the informative handouts. - what is holography?
- where did it come from?
- what is a hologram? A recording. - what’s the difference between digital and analogue holography? - how does a hologram work? It works much like a mirror. Light hits the hologram from a specific source point illuminating the image so we can see it. The light must come from a specific direction. - what is parallax? - whats is the difference between single/double/full parallax? - what can a hologram be used for? Holograms can be used in many ways such as logos, point of purchase signs, shop front displays, museum features and other exhibitions. - what can you make a hologram of? Holograms can be made of many things but their are limitations to the size of holograms and the size of the subject matter. For instance a hologram of a toy Ferrari would be much easier to produce than a full sized car. - what can VHL make a hologram of? - what are digital and analogue holograms best used for?
- what is the process of creating a hologram?
Proposed content.
Colour scheme
Print finishes and format
Inspired by the RGB lasers used to create the holograms themselves, I propose to use a CMYK red, green and blue colour scheme that will be consistent across the design work.
The format and scale of the publication and handouts ought to remain faithful to the corporate standard, however, I think it would be interesting to experiment with alternative paper sizes to give the company an edge and come across as real innovators in creativity and communication.
The colours won’t be used for the copy as it will make the text difficult to read, which would defeat the purpose of the deliverables which is to make holography easier to understand.
Foil blocking is a great print finish when used properly and effectively. It can really make a design stand out. I’ve already been experimenting with Holographic foil to reflect the obvious message of the company. As I can’t use a real hologram on the front of every copy of the publication, this is the next suitable option.
The colour scheme will also be a part of the stock choices. I’ll be testing different layouts and applications of the stock to create a really visually engaging set of designs that will keep the audience’s attention to help them focus on this difficult subject.
C-0 M - 100 Y - 100 K-0
C - 100 M-0 Y - 100 K-0
C - 100 M - 100 Y-0 K-0
Design finishes and options.
Contextual References.
Bespoke type concept Holograms are formed by three lasers red, green and blue (RGB) with this method of construction I’ve applied it to the type design for the publication. The skeletal structure of the type is designed to make the type appear 3D but at the same time remain 2D like a hologram would. The three different squares represent the three fills that are used to form the typeface. The black represents the Red laser, the striped represents the Green laser and the blank represents the Blue laser. The densities in the fills are relative to the densities of the light colour in the spectrum.
Design development.