graze WOR K ING
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OUGD203// Charlie Crosby// My responsiblities and contributing designs The following design boards are a finalised record of my personal contribution to the YCN live brief in which I collaborated with Sophie Wilson.
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graze WOR K ING
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LOGO
GRAZE VENDORS
My first responsiblity was to design the logo. As we were trying to tidy up the graze brand I decided not to deviate to much from the original design. The type choice was a joint decision and I worked on incorporating the icon designs into the logo
During regular meetings and discussions with my collaborative partner Sophie we made lots of quick decisions and bounced ideas off one another. One of my own was the idea of the graze Vendor which we developed and refined and became a significant part of the promotional campaign ‘Working Lunch’. I contirbuted to the design of the mock ups by applied the logo and icons to the vectored images.
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Graze
Working lunch
Tweet to Graze
Tweets
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LUNCH
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HOME/ABOUT/ORDER
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LUNCH
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HOME/ABOUT/ORDER
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graze LUNCH
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graze WOR K ING
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HOME/ABOUT/ORDER
graze WOR K ING
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HOME/ABOUT/ORDER
WOR K ING
graze
graze NEWS DELIVERED
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31 WELL BEING
HEALTHY HEART
BROWSE OUR RANGE
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CALENDAR
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APPETITE
ENERGY
LUNCH
HOME/ABOUT/ORDER
graze Whats in your box?
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THE
HOME/ABOUT/ORDER
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FEED A FRIEND
YOUR ACCOUNT
1 OFFICE TOWER LONDON UNITED KINGDOM W1CH 9AP
THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.
THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.
The Working Lunch works by four key values to create this balance:
The Working Lunch works by four key values to create this balance:
- Appetite - Energy - Healthy heart - Wellbeing
THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.
FOR MORE INFORMATION ABOUT GRAZE WORKING LUNCH
The Working Lunch works by four key values to create this balance:
Graze Working Lunch @grazeworklunch
DIGITAL PROPOSALS
DIRECT MAILOUT & TWITTER
For the promotional side of the brief we proposed as well as created several online deliverables. Above is the designs for the home page of the Working Lunch wedsite and the Working Lunch App. I particularly enjoyed deisgning the Icons for this App and I found that throughout this brief I was designing more and more proposed deliverables which was good for my personal practice.
This is a mock up of a direct mailout which was required as a deliverable in the YCN briefing. During the project we did very little printing so much of the work produced remained digital. Top right is a mock up design for the graze ‘Working Lunch’ Twitter page.
TROPICAL DIAQUIRI
BOLLYWOOD BLEND
TROPICAL DIAQUIRI
graze
graze nature
nature
delivered
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
BOLLYWOOD BLEND
graze
graze
delivered
nature
nature
delivered
POSTAGE PAID GB TW 30519
HONEYCOMB FLAPJACK CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
graze nature
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graze
graze
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nature
HONEYCOMB FLAPJACK
nature
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graze
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nature
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1 OFFICE TOWER LONDON W1CH 9AP UNITED KINGDOM TROPICAL DIAQUIRI TROPICAL DIAQUIRI
BOLLYWOOD BLEND
graze
graze
nature
nature
delivered
BOLLYWOOD BLEND
graze
graze
delivered
nature
nature
delivered
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
graze nature
delivered
graze
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nature
TROPICAL DIAQUIRI
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CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
nature
graze nature
HEALTHY HEART
graze nature
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WELLL BEING
graze nature
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HEALTHY HEART
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ENERGY
nature
HEALTHY HEART
TROPICAL DIAQUIRI
BOLLYWOOD BLEND
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graze
delivered
APPETITE
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HONEYCOMB FLAPJACK
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ENERGY
delivered
nature
TROPICAL DIAQUIRI
nature
Nutritional information can be found printed on inside lid
delivered
Made from sustainable forests, biodegradable, and 100% recyclable BOLLYWOOD BLEND
WELLL BEING
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graze
HONEYCOMB FLAPJACK
WELLL BEING
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BOLLYWOOD BLEND
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
APPETITE
graze
graze
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THE CONTENTS OF THIS BOX ARE NOT SUITABLE FOR PEOPLE WITH NUT ALLERGIES AND SOME FOODS MAY BE UNSUITABLE FOR YOUNG CHILDREN, SO PLEASE TAKE CARE.
Please reuse and recycle
HEALTHY HEART
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nature
delivered
delivered
graze nature
APPETITE
ENERGY
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
graze nature
delivered
delivered
BOLLYWOOD BLEND
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nature
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TROPICAL DIAQUIRI
WELLL BEING
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HONEYCOMB FLAPJACK
HONEYCOMB FLAPJACK
graze nature
delivered
WORKING LUNCH
HONEYCOMB FLAPJACK
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HONEYCOMB FLAPJACK ENERGY
APPETITE
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graze nature
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PHOTOGRAPHY & EDITING Although this wasn’t a strict responsiblity of mine I did the majority of the photography for the mock ups. I’ve never really put a lot of effort into doing mock ups before but this really got me practicing using the clone tool and editing photos to use.
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graze WOR K ING
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