YCN GRAZE personal boards

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OUGD203// Charlie Crosby// My responsiblities and contributing designs The following design boards are a finalised record of my personal contribution to the YCN live brief in which I collaborated with Sophie Wilson.

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LOGO

GRAZE VENDORS

My first responsiblity was to design the logo. As we were trying to tidy up the graze brand I decided not to deviate to much from the original design. The type choice was a joint decision and I worked on incorporating the icon designs into the logo

During regular meetings and discussions with my collaborative partner Sophie we made lots of quick decisions and bounced ideas off one another. One of my own was the idea of the graze Vendor which we developed and refined and became a significant part of the promotional campaign ‘Working Lunch’.

I contirbuted to the design of the mock ups by applied the logo and icons to the vectored images.

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Graze

Working lunch

Tweet to Graze

Tweets

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HOME/ABOUT/ORDER

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HOME/ABOUT/ORDER

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graze LUNCH

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HOME/ABOUT/ORDER

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HOME/ABOUT/ORDER

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graze NEWS DELIVERED

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31 WELL BEING

HEALTHY HEART

BROWSE OUR RANGE

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CALENDAR

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APPETITE

ENERGY

LUNCH

HOME/ABOUT/ORDER

graze Whats in your box?

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THE

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FEED A FRIEND

YOUR ACCOUNT

1 OFFICE TOWER LONDON UNITED KINGDOM W1CH 9AP

THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.

THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.

The Working Lunch works by four key values to create this balance:

The Working Lunch works by four key values to create this balance:

- Appetite - Energy - Healthy heart - Wellbeing

THE GRAZE WORKING LUNCH is a brand new promotional box from Graze which provides a healthy, balanced meal for office workers and commuters throughout the day.

FOR MORE INFORMATION ABOUT GRAZE WORKING LUNCH

The Working Lunch works by four key values to create this balance:

Graze Working Lunch @grazeworklunch

DIGITAL PROPOSALS

DIRECT MAILOUT & TWITTER

For the promotional side of the brief we proposed as well as created several online deliverables. Above is the designs for the home page of the Working Lunch wedsite and the Working Lunch App. I particularly enjoyed deisgning the Icons for this App and I found that throughout this brief I was designing more and more proposed deliverables which was good for my personal practice.

This is a mock up of a direct mailout which was required as a deliverable in the YCN briefing.

During the project we did very little printing so much of the work produced remained digital.

Top right is a mock up design for the graze ‘Working Lunch’ Twitter page.

TROPICAL DIAQUIRI

BOLLYWOOD BLEND

TROPICAL DIAQUIRI

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CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA

BOLLYWOOD BLEND

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POSTAGE PAID GB TW 30519

HONEYCOMB FLAPJACK CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA

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HONEYCOMB FLAPJACK

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1 OFFICE TOWER LONDON W1CH 9AP UNITED KINGDOM TROPICAL DIAQUIRI TROPICAL DIAQUIRI

BOLLYWOOD BLEND

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BOLLYWOOD BLEND

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CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA

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TROPICAL DIAQUIRI

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CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA

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HEALTHY HEART

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WELLL BEING

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HEALTHY HEART

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ENERGY

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HEALTHY HEART

TROPICAL DIAQUIRI

BOLLYWOOD BLEND

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APPETITE

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HONEYCOMB FLAPJACK

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ENERGY

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TROPICAL DIAQUIRI

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Nutritional information can be found printed on inside lid

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Made from sustainable forests, biodegradable, and 100% recyclable BOLLYWOOD BLEND

WELLL BEING

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HONEYCOMB FLAPJACK

WELLL BEING

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BOLLYWOOD BLEND

CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA

APPETITE

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THE CONTENTS OF THIS BOX ARE NOT SUITABLE FOR PEOPLE WITH NUT ALLERGIES AND SOME FOODS MAY BE UNSUITABLE FOR YOUNG CHILDREN, SO PLEASE TAKE CARE.

Please reuse and recycle

HEALTHY HEART

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APPETITE

ENERGY

CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA

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BOLLYWOOD BLEND

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TROPICAL DIAQUIRI

WELLL BEING

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HONEYCOMB FLAPJACK

HONEYCOMB FLAPJACK

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WORKING LUNCH

HONEYCOMB FLAPJACK

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HONEYCOMB FLAPJACK ENERGY

APPETITE

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PHOTOGRAPHY & EDITING Although this wasn’t a strict responsiblity of mine I did the majority of the photography for the mock ups. I’ve never really put a lot of effort into doing mock ups before but this really got me practicing using the clone tool and editing photos to use.

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