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Contents Preface To control marine pollution in a sustainable fashion and menswear growing market Big Idea #1 To enhance consumers brand experience and relationship with Virtual Reality Big idea #2 Conclusion Illustrations Bibliography References Appendix
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Preface
The purpose of this dissertation is bring in a matrix of my strengths which lie within graphic design, research, trend forecasting, menswear and additionally identifying what is missing and upcoming in our market climates. Both ideas push towards an innovative future in fashion, from the garments we wear to the way we are drawn into a brand and most importantly the experience. I will be looking into interested topics of sustainability, garment technology, creative executions and overall future of brands. With that I will be exploring other interests outside of the fashion industry from technology and lifestyle trends, to our own planets issues. These diverse ranges of topics will allow me to explore out and inside of the fashion industry, while also demonstrating my strengths in Fashion Communication and Promotion.
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Figure 1. Great Pacific Garbage Patch (2014)
To control marine pollution in a sustainable fashion andmenswear growing market Our plastic consumption is increasing, with alarming rates and consequences. The fibre has become a huge part of our lifestyle, with it being used for packaging from food to other daily essentials. Our consumption of plastic is seen to grow 10% between 2010 and 2016. This in an underline is a huge impact on our planet. EcoWatch reports average water bottle to take between 500 and 1000 years to degrade, this is a problem that is going to ever grow (Online:2014). It’s already making a huge impact that many people are unaware of, such as the discovering of the Great Pacific Garbage Patch in 1997 by marine biologist Charles Moore. He states during his TED TALK Seas of Plastic, that in the USA 2 million plastic bottles are used every 5 minutes (2009). This is a growing number which lead to the formation of the Eastern and Western Great Pacific Garbage Patches. With that, plastic is being washed up on our beaches, reaching mammals and our environment. Prime examples of this are washed up plastic wastes located in Ballona Creek in Los Angeles and Long Beach in California discovered by Moore in 2005. With a landfill of plastic growing due to our habits of throwing away and consumption, it’s trickling down, affecting our marine life right down into our own food chain. Birds are mistaking bottle caps as food, killing 1 million off a year. Additionally, a further 100,000 sea mammals are also affected, by digestion of plastic-fibres. .
The consumption is also affecting our food chain, with BPA Chemical trickling down into our own bodies. When asking a range of demographics from Generation Z to Millennial with my recent survey I condemned ‘Sustainable Fashion: Marine Pollution’, it showed 67% of applicants were not fully aware of the Great Pacific Garbage Patch and it’s impact. Our younger generations of Z will have to live with the consequences of our consumption. With our technology in creation developing dramatically, especially in fashion, now is an ideal time to tackle marine pollution to benefit the future. Based on ID-Vices Documentary ‘The Plastic Age’ this has becoming promising development in the world of sustainable fashion. Jake Summer, the director discus’s the marine pollution and issues, stating “there is a future of fashion within our industry of technology. I think a lot of the technology and initiatives that are coming about are pretty interesting and might make the difference. From what I’ve learnt working on this project, we’re running out of choices so I think we should try to embrace some of the innovation that’s happening and the people who are thinking about ways to reuse and salvage this material, from fabric to whatever else it can be used for.” (Summer, Jake 2015)
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Figure 2. RAW of the Oceans Jacket (2014)
Back in 2014, G-Star partnered up with Parely of the Oceans and Bionic Yarn and created the first of many marine-friendly collections. The collection was named “RAW of the Oceans” in collaboration with Pharrell Williams and consisted of trench coat, tshirt’s, jumpers, hats, jackets and also jeans. “Collection has used 10 tons of recycled ocean plastic consisting of pieces for both men and woman” – (Guyot, Olivier 2014). This became an eye-opener for many brands. With constant press, G-Star became the high-fashion innovator to use a once solid sustainable material and transformed it into something wearable and sturdy (refer to figure 2).
In conjunction, Coca-Cola in 2008 became one of the first mass retailers to create a side-line of t-shirts made out plastic bottles. They enforced on recycling one of their products into other after use to raise awareness and to push into sustainable fashion. ‘Drink 2 Wear’ included a range of details such as imprinted messages to enforce and educate of recycling there finished bottles. This is still lasting, with many graphic t-shirts still available online (refer to figure 3).
Figure 3. Coca Cola Recycle Bottle T=shirt (2011)
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With both successful companies behind and raising awareness of current marine-pollution growing problem, this shows there is a window to expand and develop into allowing fashion to become more sustainable with main focus being our oceans.
Next year, Adidas are due to also turn to using Plastic fibres for their clothing, bags and potentially their shoes. Looking further into the future, emerging trends for SS16 are also including plastic fibres. WGSN in the SS16 report state “clean, precise, micro to macro perforations emulate the texture of mesh on the plastic, revealing a viable new material direction for both ready-to-wear and high-street“ (WGSN:2015) Predicted is a range of PVC fabrics and also plastic mesh (refer to figure 4) to be seen on the catwalks and soon to trickle down into the highstreet. In demand of textiles, Eco-Textiles are predicted for 2016 as well, pushing further towards culture an environment. Denim fabrics are also developing additionally with Europa in SS16, to create more high-tech environmentally friendly fibres. However, with the eco-friendly fabric trends ahead, they do not go alongside with plastic mesh and PVC materials. This shows there is an upcoming gap in the sustainable fashion market for marine-friendly clothing. With the current trends in fabrics, it can have potential become a high demand within our fashion conscious consumers, making it an ideal opportunity to experiment with microplastic fibres and high fashion. Furthermore, keeping up with super brands such as Adidas, it’s an open window to welcome a new type of consumer into the sustainable fashion market.
Figure 4. Eustaquio Canto (2015)
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Figure 5. H&M Conscious Collection Campaign SS15 (2015)
Sustainable fashion has been a constant wave within high street and luxury. Either with fair-trade value right down to the fabric used, sustainable fashion has always been a talked about subject which has potential to grow in the industry. Brands and designers have worked along these values which have been successful within their markets. Pushed within high demand websites such as ASOS Green Room, consumers are able to access eco-friendly fashion easily online. Looking into brands such as People Tree, shows there is potential to open an all-round sustainable brand which can be pushed further into the high street or into other demographic markets. Womanswear is seen as the most focused market for sustainable fashion, mainly looking into millennial generation or younger. With the highstreet brands such as Ragged Priest, Riverisland and H&M (refer to figure 5) right to luxury such as Stella McCartney and Veja, sustainable fashion has come in all forms. However to this day, with just Christopher Raeburn designing sustainable for menswear as well, it clearly shows the male market is lacking. With G-Star designing ‘RAW Of The Oceans’ for men and upcoming ethical brand Brothers We Stand aswell (refer to figure 6), it shows there is potential to tap into menswear demographic further. “The global ethical and sustainable menswear market is still in its infancy in comparison to womanswear, but it is growing steadily” (Malorie, Bertrand. 2014)
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Figure 6. Brothers We Stand Graphic Tee (2015)
My aim is to understand fully what the menswear market is lacking, in fabrics, design and it’s ethical process. Additionally, focus more into sustainable for men based around textiles and fibres to development rather than distribution and trading. Look further into innovator brands such as Brother We Stand and Collective. I will then create a plan into how recycled plastic fibres can become the newest sustainable fashion fabric in the market of menswear. During the summer I am working with Idle Man, an online menswear brand. Working with them will allow me to understand the menswear market and potentially, devise a plan to push them into the sustainable market sector, gaining a community of loyal consumers. Furthermore, I’ll look into what makes sustainable fashion affordable, whole also looking into megatrends which are on-going, moving away from fast-fashion consumption.
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Figure 7. Idle Man SS14 Lookbook (2014)
Big Idea I feel the brand Idle Man (refer to figure 7) would work timely with current trends and idea due to its expanding community and awareness. They understand the market for easy, fast accessible fashion, based around consumer’s interests and lifestyle, making it an ideal platform to push for sustainable fashion. With that, they are about helping there consumers for styling and creating the perfect outfit. “Above all we’re here to entertain and educate, not patronise of intimidate.” (Online: IDLE MAN WEBSITE) With that, current consumers will also be suggested into sustainable fashion, allowing them to mix with their loyal brands. This will lead to a result of a new market of consumers and making a difference to our oceans. With the rise of menswear within sustainable fashion current market climate, this holds potential to become ongoing, creating a secure fashion industry prospect. Additionally with charities such as The Ocean Cleanup, with this and additional successful platform of preventing drastic marinepollution, creating a new community of consumers.
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Figure 8. Sustainable Brand Map (2015)
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Figure 9. Innovation Curve (2015)
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Figure 10. Audi Virtual Reality Headset (2015)
To enhance consumers brand experience and relationship with Virtual Reality Our ways of experiencing media and art are drastically developing. From 3D to interactive video, we are always craving new ways to view our favourite films, art installations, gaming, music and streaming. Our technology is enhancing in movie-making sector, on level of us craving involvement. There has been huge development throughout the years of viewing, leading to the welcoming of Virtual Reality, the newest way to watch, learn, enjoy, and view. With CES Technology Show in January 2015, we were able to understand what technology will be entering our lifestyle, with Virtual Reality being a major development. “The 3D simulator that can transport users to another place and body – is here, and it could rival the launch of television in terms of its impact on the cultural landscape.” (WGSN, 2015) It’s accessibility is already growing, with it already in the market to buy, in galleries to play with and in branding. Virtual Reality is about interaction, with or without a pair of goggles. This can be through projection, or even just the interaction of your keyboard. For 2015, it’s a big step for marketers and is a whole new channel to gain and engage loyal consumers.
In the current society climate, we crave fantasy and memories. Experiencing things which are a step back from reality. A prime example of this is the Megatrend of Nostaglia, which has us running back for things we once had and experienced. From that, we are always unintentionally pulled into nostalgic and make-believe world of advertising, viewing and creative direction. Virtual Reality isn’t a newest addition to the tech sector. With a number of failed attempts in the past, it seems like the world of virtual reality has been far too before it’s time. “Some people identify the birth of virtual reality in rudimentary Victorian ‘stereoscopes’, the first 3D picture viewers.” (Robertson, Adi 2015) Prime example of the downfall of virtual reality was Virtual Boy, released by Nintendo in 1995. This was soon discontinued in 1996 due to its commercial failure and lack of releases in other countries aside from Japan.
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Figure 11. Sensorama VR (1962)
Since 1960’s to present day Virtual Reality has been in development. From creation of the Sensoroma (refer to figure 11) by Mort Heilig in 1960s right to innovator Myron Krueger and his virtual environment projection ‘Videoplace’ in 1985, we are constantly finding new ways to interact with virtual reality. Our current trends however are slowly moving towards Virtual Reality Headsets also known as Head-Mounted Display (HMD), an innovative technology which has already been used for gaming, smartphones, marketing and watching movies. With growing awareness of VR headsets since 2014, we have been in the process of pushing it into the market. In 2016, the Oculus Rift (refer to figure 12) is due to be released, being one of the many high-tech headsets set to be brought onto the market. Already Sony and Samsung have been working with Oculus Rift (refer to figure), to become compatible with smartphones, apps and game consoles. This will create a platform for a whole new potential market of the Virtual Reality tech, giving it a potential future. According KZero report, it is predicted that the VR market will be worth $7 billion worldwide by 2018, additionally within that VR software revenue of $4.7 billion (Online:2014).
Figure 12. Oculus Rift (2015)
Figure 13. Facebook Oculus Graphic (2015)
This is a promising market, with gamers being the early adopters of the VR trend. With its potential of reaching high numbers in active users and the market, its likely VR will expand into social media, cinemas, and interaction. Facebook back in 2014 brought Oculus Rift, with Mark Zuckerburg having true enthusiasm for the development, to improve the way we game and interact on the internet. His aim is to push world of social media, into a more interactive, accessible world for Facebooks current consumers.
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Oculus mission is to enable you to experience the impossible. (Zuckerberg, Mark 2O14)
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Figure 14. Topshop Virtual Reality Catwalk (2014)
It’s not only Facebook who has seen the impact VR will make to social media. Topshop have also used the high-tech advances to enhance live streaming of LFW. During the AW14 season, the famous British high street brand partnered up with Inition (refer to figure 14), an multidisciplinary production company based on creating memorable experiences. Together they held a competition to give 5 lucky winners to experience the catwalk show through a pair of Oculus Rift glasses, giving them the experience of reality of being at the show from the catwalk front row, to backstage. It pulled in huge publicity for the brand and the show, with large traffic to watch the show either live or on-demand a few days later. With many brands expanding their social media channels and plans, seeing the impact of a catwalk show collaborating with VR with positive results shows there is a future of creating a new emotive channel between a brand and its consumer. Fashion Weeks are growing in demand of live-stream, with New York Fashion Week taking an average of 14,000 views per a show during SS14 season. Four seasons on and the numbers are growing, however though are becoming more of a norm to the world of streaming. Matthew Williamson, formerly BFC, says: “When live streaming first worked, it felt like magic, it felt more digitally innovative than anything we’ve seen in recent years. But that novelty has worn off a bit, everyone is now doing it.” (Williamson, Matthew 2013)
With fashion week live streaming in an underline is losing its innovation, it brings up the question of where will its upcoming spark come back into the industry? Already we are already enhancing live stream through social media with digital shopping innovation, such as instant buy on Twitter. However with its success, it lacks an emotive engagement with their loyal consumers. This is where I am able to locate the tilt in the connection between fashion brands and consumers during Fashion Week. With live streaming falling, our technology is enhancing and with the growth of VR, it’s an ideal time to think about giving consumers a memorable experience and connection. With VR next year being easily accessible on the market through many gadgets and latest high-tech it’s an open window to experiment and grow with the development. .
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Chris Milk during his TED Talk (2015) on Virtual Reality, states that brands want to create a more involvement and emotive connection with its audience. He worked alongside United Nations to create first of many Virtual Reality campaigns videos, which focus on vulnerable communities. ‘Clouds of Sidra’ is based around a young girl, who is refugee from Syria. The audience are able to take a step into her world with the use of a self-built camera, with lenses focusing a full 360 direction. This creates a surrounding space for the audience to view through a Virtual Reality Headset.
Milk states its impact the video aims, (it feels like real life, it feels like truth. You feel present in the world your inside, and feel present with the people you are inside it with.” (MILK, CHRIS 2O15) With this emotive engagement, the campaign brought in a lot of attention, from press, filmmakers and consumers. It’s clear with these technology advances in filming and viewing, with a successful result, that there is a gap to enhance live streaming.
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Figure 15. DKNY AW14 catwalk (2014)
Big Idea My aim is to bring back an innovative emotive channel of live stream, which can be accessible to brands outside consumers. Both live streaming and virtual reality is already accessible to smartphones and is improving, to become more accessible and soon a major part of our lifestyle. I want to bring back the emotive values of live stream at fashion week, by giving outside consumers the chance to feel they can step in the catwalk show. With the numbers of livestreaming at fashion week growing, this hold potential to lift the numbers higher in the next few years, keeping up with current high-tech climate. To understand the idea fully, I’d have to experience fashion week through the eyes of social media expert. Additionally identify where the numbers are growing and falling in the statistics of live stream. With so, keeping up with latest apps, games, consoles and software entwined with virtual reality, will give me the benefit to understand where the development is leading and what else is going, while also picking the appropriate hardware for live stream. Furthermore it’s an exciting channel for brands, in marketing and in-store experiences. “One-off experiences are now beginning to fuel the hype among consumers, and early adoption for a brand is becoming a worthy consideration” (WGSN:2015). My aimed consumer market would be an early adaptor within its peers, pushing it to be a trend within its social group. This will soon grow in years to come with the benefit of VR headsets coming more into the market, an open window for brands to experiment and develop into a new world consumer relationships.
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Figure 15. SWOT Virtual Reality (2015)
Virtual Reality x Live Stream
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Figure 17. Innovation Curve VR (2015)
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Conclusion Both ideas will push sectors of fashion to new lengths, keeping up with current trends and climate outside of the industry. It’ll give other brands an open idea to experiment and follow, making both ideas early adaptors in the industry. It holds potential to be a future we might be seeing, from experience to what we wear. It’ll push my strengths for a successful outcome, with a mixture of branding, technology, graphics and idea translation. Additionally, it’ll prepare me for my desired job prospects end of year 3, in menswear styling, retail, graphic design and print. With upcoming trends for 2016/2017 both ideas hold potential to be upcoming developments we look forward to in the industry, making both timely within its topic. This has allowed me to evaluate, identify and forecast what our consumers are demanding, while also keeping self-aware of what’s going on in all industries.
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Illustrations Figure 1. Unknown, 2014. Great Pacific Garbage Patch. Available at: http://oceanwatch.us/2014/03/07/ volunteers-needed-for-great-pacific-garbage-patch-expedition-to-take-place-in-july/ [Accessed: 20.5.2015] [photograph] Figure 2. Unknown, 2014. Raw Of The Oceans Jacket. Available at: http://rawfortheoceans.g-star.com/ [Accessed: 20.5.2015] [photograph] Figure 3. Unknonw, 2011. Coca Cola Recycled Bottle T-shirt Drink 2 Wear Available at: http://thehighlow. com/2011/05/coca-cola-selling-clothes-made-of-recycled-bottles/ [Accessed: 20.5.2015] [photograph] Figure 4. Eustaquio Canto, 2015. Plastic Mesh Texture. Available at: http://www.wgsn.com.ezproxy.ntu. ac.uk/content/board_viewer/#/57970/page/6 [Accessed: 20.5.2015] [photograph] Figure 5. Bailey, Lachlan. 2015. H&M Fashion Consicous Collection Campaign 2015 Olivia Wilde. Available at: http://wwd.com/media-news/fashion-memopad/olivia-wilde-fronts-hms-conscious-exclusivead-campaign-10096395/ [Accessed: 20.5.2015] [photograph] Figure 6. Unknown, 2015. RELLA CONSTRUCTIVISM T-SHIRT IN WHITE. Brothers We Stand. Available at: http://www.brotherswestand.com/collections/t-shirts/products/rella-london-constructivism-print-t-shirt [Accessed: 20.5.2015] [photograph] Figure 7. Unknown, 2014. Idle Man SS14 Lookbook Avaiable at: http://www.fashionbeans.com/2014/ theidleman-com-launches/ Accessed: 20.5.2015] [photograph] Figure 8. Own Image, 2015. Marketing Map Sustainable Fashion [Diagram] Figure 9. Own Image, 2015. Innovation Curve Brand [Diagram] Figure 10. Unknown, 2015. Audi VR Headset Available at: http://www.designboom.com/technology/audivr-experience-customer-dream-car-01-16-2015/ [Accessed: 20.5.2015] [photograph] Figure 11. Unknown, 1962. Sensorama by Morton Heilig Available at: http://www.mortonheilig.com/ InventorVR.html [Accessed: 21.5.2015] [photograph] Figure 12. Thomson, Samuel, 2014. Oculus Rift Headset Available at: http://www.indigorebel.com/oculusrift/ [Accessed: 21.5.2015] [photograph] Figure 13. Unknown (2014) Facebook Oculus Rift Graphic. Available at: http://kotaku.com/facebook-buysoculus-rift-for-2-billion-1551487939 [Accessed: 20.5.2015] [graphic] Figure 14. Inition Virtual Reality, 2014. Topshop Virtual Reality catwalk Available at: http://www.inition. co.uk/case_study/virtual-reality-catwalk-show-topshop/ [Accessed: 21.5.2015] [photograph] Figure 15. Unknown, 2014. DKNY AW14 catwalk Available at: http://fashionandmash.com/2014/09/13/livestreaming-fashion-week-a-classic-case-of-quality-over-quantity/ [Accessed: 21.5.2015] [photograph] Figure 16. Own Image, 2015. Big Idea SWOT Table [Diagram] Figure 17. Own Image, 2015. Innovation Curve [Diagram]
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Virtual Reality: Aldenton, S. (2015) Virtual Reality – A New World of Opportunity for Marketers. WGSN. Available at: http:// www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/56737/page/1 [Accsessed: 20.5.2015] Arthur, R. (2015) #LFW in numbers: 35 stats to know now. Available at: http://fashionandmash. com/2015/02/19/lfw-in-numbers-35-stats-to-know-now/ [Accessed 23.5.2015] Brooks, L. and Moore, R. (2015) Google Quietly Moves Its Head Of Search Design To Virtual Reality. Available at: http://www.fastcodesign.com/3046369/design-moves/google-quietly-moves-head-of-searchdesign-to-virtual-reality [Accsessed: 20.5.2015] Byrne, M. (2014) Why the Brain Can’t Make Sense of Virtual Reality. Available at: http://motherboard.vice. com/read/why-the-brain-cant-make-sense-of-virtual-reality [Accsessed: 22.5.2015] Housley, S. (2015) The Virtual Reality Experience. WGSN. Available at: http://www.wgsn.com.ezproxy.ntu. ac.uk/content/board_viewer/#/56979/page/1 [Accsessed: 23.5.2015] Howarth, D. (2014) ‘Immersive virtual world’ by Gareth Pugh and Inition at Selfridges. Available at: http:// www.dezeen.com/2014/01/11/immersive-virtual-world-by-gareth-pugh-and-inition-installed-at-selfridges/ [Accsessed: 21.5.2015] Inition (2014) Topshop Virtual Reality Catwalk Experience. Available at: http://www.inition.co.uk/case_ study/virtual-reality-catwalk-show-topshop/ [Accessed 23.5.2015] Kelly, A. (2015) Is Virtual Reality Really the Future of Video Games?. VICE. Available at: http://www.vice. com/en_uk/read/is-virtual-reality-really-the-future-of-video-games-117 [Accsessed: 20.5.2015] Virtual Reality Expo LA Offical Site. Exhibitors Available at: http://www.virtualrealityla.com/exhibitors/ [Accessed 23.5.2015] Milk, C. (2015) Chris Milk: How virtual reality can create the ultimate empathy machine | Talk Video. Available at: https://www.ted.com/talks/chris_milk_how_virtual_reality_can_create_the_ultimate_ empathy_machine?language=en [Accessed 23.5.2015] Unknown (no date) Consumer Virtual Reality – State of the Market report » KZero Worldswide. Available at: http://www.kzero.co.uk/blog/consumer-virtual-reality-state-market-report/ [Accessed 23.5.2015] Unknown (no date) VR Headset Sales Forecasts and Market Penetration 2014 – 2018 » KZero Worldswide. Available at: http://www.kzero.co.uk/blog/vr-headset-sales-forecasts-and-market-penetration2014-2018/ [Accessed 23.5.2015]
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Reference Sustainable Fashion: Summer, J. (2015) Jake sumner discusses directing the plastic age | read. Available at: http://i-d.vice. com/en_gb/article/jake-sumner-discusses-directing-the-plastic-age [Accessed 14.5.2015] Unknown (2015) Buyers Briefing SS16 - Womanswear Fabric & Details. WGSN Available at: http://www. wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/58016/page/11 [Accessed 24.5.2015] Bertrand, M. (2014) Promising Provenance: Developments in Sustainable Menswear | The Ethical Fashion Source. Available at: http://source.ethicalfashionforum.com/article/promising-provenancedevelopments-in-sustainable-menswear- [Accessed 24.5.2015] The Idle Man. Online store About Us. Available at: http://www.theidleman.com/ [Accessed 24.5.2015] Virtual Reality: Bell, A. and Housley, S. (2015) CES 2015 – Top Technology Trends. WGSN. [online] Available at: http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/56120/page/6 [Accessed 25.5.2015] Roberston, A. (2015) The Rise and Fall and Rise of Virtual Reality. The Verge. [online] Available at: http:// www.theverge.com/a/virtual-reality/oral_history [Accessed 25.5.2015] Unknown (no date) VR Headset Sales Forecasts and Market Penetration 2014 – 2018 » KZero Worldswide. [online] Available at: http://www.kzero.co.uk/blog/vr-headset-sales-forecasts-and-marketpenetration-2014-2018/ [Accessed 25.5.2015] Williamson, M. (2013) Live Streaming Fashion Week: Is It Worth the Cost?. [online] Available at: http:// mashable.com/2013/09/04/fashion-week-live-streaming-roi/ [Accessed 25.5.2015] Milk, C. (2015) Chris Milk: How virtual reality can create the ultimate empathy machine | TEDTalk Video. [video] Available at: https://www.ted.com/talks/chris_milk_how_virtual_reality_can_create_the_ultimate_ empathy_machine?language=en [Accessed 25.5.2015] Aldenton, S. (2015) Virtual Reality – A New World of Opportunity for Marketers. WGSN. [online] Available at: http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/56737/page/1 [Accessed 25.5.2015]
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Appendix Chapter 1. Sustainable Fashion - P. 35 Trend Cartogram - P. 36 Survey Results - P. 38. Methodology Chapter 2. Virtual Reality - P. 40 Trend Cartogram - P. 42 Survey Results - P. 44 Methodology Chapter 3. Prepaing for Level 3 Presentation - P. 45
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Chapter 1. Sustainable Fashion - P. 35 Trend Cartogram - P. 36 Survey Results - P. 38. Methodology
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If You are aware, do you know what affect it’s having on our marine life and oceans?
Our consumption of plastic is forever growing, which is not just effecting our marine life but is trickling down into our food cycle through fish. How does this make you feel?
“YES, MARINE ANIMALS SUCH AS TURTLES AND SCHOOLS OF FISH ARE DYING FROM PLASTIC BAGS”
“Upset and sad. However uneducated on how as a population, can we reduce this? One individual cannot change what is happening”
“Yes, it’s harming the marine life and the ecosystem to a point where one day some marine life could become extinct and the oceans will be so polluted they will be unable to even swim in”
“Strange incase I eat plastic without knowing it. Some doctors found that kids in america have had plastic inside them due to eating marine life that had also eaten plastic”
“Only brief information i have read, don’t know any of it in depth”
“It’s sad that it has to have an effect on us for us to care. we should care about the planet whether it effects us or not.”
“Not too much knowledge,but it’s obviously a bad thing and the oceans are becoming polluted meaning that the ocean life isn’t able to thrive as well as it could.”
“Totally unaware of this, think we should be warned as I’d be worried about my own health”
“Not really other than the obvious - harming fishes habitat”
“Sad and scared of consequences including contamination of own diet leading to things like cancer”
“nor fully but I know it is damaging to the environment and creatures that live in it.”
“Annoyed as I think it’s something that could be fixed easily”
“killing sealife creatures and as fish decay the plastic inside them doesnt, gets washed up on shore”
“It makes me feel bad, but there is not a lot you can do when the food etc is packaged with lots of plastic. For example a package of 3 things from asos comes in a plastic bag which has 3 plastic bags inside it, how is that necessary? An over use of plastic....”
“Killing animals etc and plastc been thrown in the ocean”
“Guilty” “It makes me worried about the products we consume and the impact we are having on the marine life, I think products should make us more aware of this.”
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Methodolodgy Present Research
Future Research
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Chapter 2. Virtual Reality - P. 40 Trend Cartogram - P. 42 Survey Results - P. 44 Methodology
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Methodolodgy Present Research
Future Research
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Chapter 3. Preparing for Level 3 Presentation
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Charlotte Pratt FASH20032 Preparing for Level 3 June 2015 N0506849 Word Count: 3,244