Graduate Fashion Week Showcase Portfolio: Charlotte Pratt

charlotte.e.pratt@live.co.uk 07759259212 www.chazabella.squarespace.com

Charlotte Pratt Nottingham Trent University Fashion Communication & Promotion 2013\2016

live project nottingham trent university all saints: collective

all

internship saints: e-commerce & september 2014

styling

individual project trend report: aw 14 menswear & illustrations

live project nottingham trent university high seas x the idle man

blog: chazabella.com gemporia jewellery review & collaboration

internship magazine: social media assistant london fashion week aw16/ss16

mess

graphics & photography what jodie wore: fantasy land

illustrations topman ss16

Live Project | All Saints: Collective | Nottingham Trent University | 2016 Brief: to create an innovative app for the emerging All Saints global consumer market.

Key focus: All Saints Studios, Social activity & engagement, personalisation & influencers Group: Karolina Wilczek, Aysen Miller,

Internship | All Saints | E-commerce & Styling Assistant | 2014 Roles: assistanting both October & Christmas 2014 Looksbooks, product prep, admin, department organisation, assistance within studio & models

Trend Report:AW 14 & Illustrations | Nottingham Trent University | 2014 Brief: To identify key trends from contextual sources for AW 14 Focus: Key focus on how social and political movements can effect design and consumer demand within the menswear market.

Live Project | Nottingham Trent Universit | High seas x The Idle Man | 2016 The opportunity to reduce ocean plastic pollution within the sustainable market.

Focus: Identifying gaps in the market within market demand across design and consumer conversation. Key focus: Menswear Content: Lookbook, brand development, styling, product, graphics, contextual report

high seas x the idle man lookbook 2016 + styling/art direction: Charlotte Pratt + photographer: Nirah Shanghai + Models: Rory Eaton Kieran O’Neill

Blog Collaboration | Gemporia Jewellry | 2014 Brief: approached by upcoming jewellry brand Gemporia to promote new lines of products through blog content. To translate the brand ethos and consumer base through my own brand aesethic. Written & styled content.

Internship | Mess Magazine | Social Media Assistant - LFW AW/SS16 | 2015/16 Tasks: To invigulate and update mess magazine’s popular social platform, instsgram. This included understanding the consumers lifestyle, applying appropaite timescales to post and creating content during shows, presentations & within the event.

What Jodie Wore: Fantasy Land | photography & graphics | 2015 Collaborating with blogger ‘What Jodie Wore’ with visuals and graphic content, heavy inspiration of nostaligic themes.

Styling: Jodie Allen Model: Jodie Allen

Topman SS16 Illustrations | Illustration/graphics | 2015 Developing my own skills within photoshop, while also focusing on key interests of menswear and design.

EDUCATION + Barnfield College Fashin Design 2011-2013 DDD*

PRODUCT SALES DIGITAL COMMUNICATIONS

PROFESSIONAL SKILLS + VISUALS Technical and artistic understanding for visuals within communication, identifying trends and applying these appropiately within projects/ tasks. + COMMUNICATIONS Understanding of consumer behaviours and communication demands within appropiate markets. + PROFICIENCIES Photoshop, Illustrator, Indesign, Google Docs, ExCel

+ Central St Martins Fashion Design Short Course Jul 2012 + Nottingham Trent University Fashion Promotion & Communication 2013-2016 High 2:1 /1st & 2nd Year EXPERIENCE + LK BENNETT Shoe Technologist 1 month - 2014 + All Saints Spitalfields E-commerce & Studio Assistant 2 Weeks - 2014 + Mess Magazine Social Media & Blogger Feb 2014-2015 + VM/outfit build course Topshop 2015 WORK + Topshop Luton Senior Sales & VM Feb 2014 - June 2015 + Topman Luton/Nottingham Senior Sales & VM June 2015 - present

contact me: charlotte.e.pratt@live.co.uk 07759259212 find me: www.chazabella.com www.chazabella.squarespace.com