The year of 2014 was a movement of gender equality. With many role models speaking out about a more transgender, gay marriage and equal rights, it soon became one of the most talked about issues all over the world. We saw powerful men and woman take part in a range of campaigns of creating a more gender equal society, such as HE FOR SHE & FREE THE NIPPLE. Additionally gay marriage was legalized, pushing brands such as Itffany & Co to push further with their marketing. We also saw worldwide models and celebrities speaking out about the transgender image and transformation. This includes Andrej Pejic and Erika Linder This has trickled down into design, fashion and a way of lifestyle , embracing empowerment and acceptance.
Figure 1. Gender Inspiration Moodboard. 2015
Figure 2. Gender Creative Direction Moodboard. 2015
Saint Laurent
Sibling Figure 3. Menswear Gender Graphics . 2015
Rick Owens
J.W Anderson
Figure 4. Role Switch Menswear Moodboard . 2015
Figure 5. Sibling Menswear AW15 . 2015 Pink and vibrant. Bringing out menswear inner typical girl, with playful shapes and tones of pink.
Sibling
Pastel Magenta
Deep Pink
Crayon Red
Violet Red
Jet Black
Stone White
Gainsboro
Beaver Brown
Seal Brown
Deep Navy
Avioding the sterotypical woman, menswear has been about embracing the womanly figure of high waisted trousers, tight arms and exposure with neautral tones.
J. W Anderson
Figure 6. J.W Anderson Menswear AW15 . 2015
Figure 7. Role Switch Print & Graphics Moodboard . 2015
The ever-lasting megatrend of nostaligia. With the helps of platforms such as Tumblr and the popularity of the hashtag ‘TBT’, we all crave those old memories and reliviing what we once adored. It’s trickled through street style, to the catwalk and straight down into a a range of brands and marketing, it’s an megatrend we can’t escape. It’s become a powerful marketing tool, to engage with our consumers, while also becoming a phase of everyone wanting to jump on the bandwagon for. With the recession and current events, we find comfort in the nostaligc influences, bringing us back to a familiar period.
Figure 8. Nostalgia Inspiration Moodboard . 2015
Figure 9. Nostalgia Creative Direction Moodboard . 2015
Gucci
Etro Figure 10. The Throwback Menswear Moodboard. 2015
MGSM
Agi & Sam
Figure 11. Nostalgia Menswear Graphics. 2015
Childish influences with primary and secondary colours., bringing us back to our childhood. Agi & Sam
Figure 12. Agi & Sam AW15. 2015
Shaded White
Mustard Yellow
Hot Red
Ocean Blue
Dark Olive Green
Light Shadow Green
Straw Yellow
Dark Gold
Light Mud Brown
Pastel Black
Etro
Figure 13. Etro AW15. 2015
The 1970’s relived with royal colours, floral and paislet prints with flares and tucked in top.s.
Figure 14. Nostalgia Print & Graphics. 2015
With constant media coverage, the current world affairs can be an influence in our lifestyle and additionally in art. With 2014 seeing the struggle in Gaza and also with the contraversial ‘The Interview’ movie sparking outrage with Kim Jong Un, it shows it has been a key influence in the world of design and fashion. This is a prime example of trends becoming more political in design, showing our thoughts, opnions, lifestyle can make a huge impact in what we create and wear.
Figure 15.World Affairs Inspiration Moodboard. 2015
Figure 16.World Affairs Creative Direction Moodboard. 2015
Craig Green
Alexander McQueen Figure 17.Menswear World Affairs Graphics. 2015
KTZ
Astrid Andersen
Pastel Leaf
Light Slate Gray
Forest Green
Mud Green
Jet Black Pastel Leaf
Craig Green
Figure 19. Craig Green AW15. 2015
Designed forprotection. Natural tones and heavy combat shapes and fabrics.
Uniform and leadership figures, with dark tones.
KTZ
Figure 20. KTZ AW15. 2015
Snow Gray
Stone Gray
Oxblood Red
Firebrick Aurburn
Midnight
Figure 21. World Affairs Print & Graphics. 2015
Figure 1. Gender Inspiration Moodboard. Clockwise from left to right: TIMES Magazine Jue Issue. Available at: http://www.buzzfeed.com/ skarlan/laverne-cox-is-the-first-transgender-actress-to-be-nominated#. cbzMxbpj3D (2014) [Accessed: April 20th 2015]. Third Wave Feminist Poster (2014) Available at: https://www.pinterest.com/sarahhorscroft/ thoughts/ [Accessed: April 20th]. #FreeTheNipple Campaign (2014) Available at: https://www.pinterest.com/pin/316237205061493396/ [Accessed: April 20th]. Emma Watson HE FOR SHE Campaign (2014) Available at: http://imgur.com/gallery/DU54rQm [Accessed: April 20th 2015]. Tyszka, Marcin (2011), Andrej Pejic. Available at: http://www. derstefashionist.com/2011/04/andrej-pejic-by-marcin-tyszka-for-viva. html [Accessed: April 20th 2015]. Conchita Hurst (2014) Available at: https://www.pinterest.com/NepenthexO/conchita-wurst/ [Accessed: April 20th 2015]. Transgender Quote (unknown) Available at: https://www. pinterest.com/llcooljoe21/ [Accessed: April 20th 2015]. Gay Marraige Just Married (unknown) Available at: https://www.pinterest.com/search/ pins/?q=gay%20marriage [Accessed: April 21st]. Feminist Quote (2013) Available at: http://www.buzzfeed.com/hnigatu/powerful-feministspeech-beyonce-new-album [Accessed: April 21st 2015]. Sakai, Nagi (2014) Erika Linder for Harpers Bazaar China. Available at: http://www. bloginvoga.com/2014/10/26/erika-linder-por-nagi-sakai-para-harpersbazaar-china-novembro-2014-editorial/ [Accessed: April 21st 2015]. Figure 2. Role Switch Creative Direction Moodboard. Clockwise From Left to right: SS15 DKNY Menswear Campaign (2015) Available at: http://www.harpersbazaar.com/fashion/models/a9606/cara-delevingnefor-dkny-menswear/?click=_hpTrnsprtr_9 [Accessed at: April 22nd 2015] NICOPANDA SS15/16 Lookbook (2015) Available at: http://fuckingyoung. es/nicopanda-springsummer-2015-lookbook/#.VECqr1aAygQ [Accessed at: April 22nd 2015]. Newman, Bruce (1972) Run From Fear. Available at: http://i.guim.co.uk/static/w-620/h--/q-95/sys-images/Arts/Arts_/ Pictures/2013/1/30/1359563769026/Hauser--Wirth-Bruce-Nauma-008. jpg [Accessed at: April 22nd 2015]. Tiffany & Co. Same Sex Campaign (2014) Available at: http://www.elle.com/fashion/news/a25383/tiffanyco-same-sex-couple-campaign/ [Accessed at: April 22nd 2015]. Tumblr Message Project (2014) Available at: http://www.buzzfeed. com/alisonvingiano/this-tumblr-user-shows-her-horrific-anonymousmessages-in-a?sub=2956074_2359027#.wkPRaZLeow [Accessed at: April 23rd 2015]. Transgender Artists (2014) Available at: http://www. huffingtonpost.com/2014/03/26/trans-artists_n_5023294.html [Accessed at: April 23rd 2015] Break Free Video Still (2014) Available at: https:// www.youtube.com/watch?v=EFjsSSDLl8w [Accessed at: April 23rd 2015]. Seek Tradeshow Photography (2015) Available at: https://www. pinterest.com/charlotteepratt/a-gender/ [Accessed at: April 23rd 2015]. Romance Was Born (unknown)
Available at: http://northmagneticpole.tumblr.com/post/101697371242 [Accessed at: April 23rd 2015] Figure 3. Menswear Gender Graphics. From Left to Right: Pratt, C. (2015) Saint Laurent Menswear AW15 Model. Pratt, C. (2015) Sibling AW15 Menswear Model. Pratt, C. (2015) Rick Owens AW15 Menswear Model. Pratt, C. (2015) J.W Anderson AW15 Menswear Model. Figure 4. Role Switch Menswear Moodboard. Clockwise from left to right: 69 Worldwide AW15 (2015) Available at: http://www.dazeddigital. com/fashion/article/23708/1/69-worldwide-aw15 [Accesed at: April 24th 2015] Black Tile Texture (2015) Available at: http://www.academytiles. com.au/asp/individual_tile.asp?series=Terremoto&cat=Stone%20Mosa ic&sort=ProdID&page=1&prodIDCheck=79264&resultNum=2 [Accesed at: April 24th 2015]. Andreja Pejic (2014) Available at: https://www.flickr. com/photos/karin4design/5525907898/ [Accesed at: April 24th 2015]. Lagerfeld, Karl (2009) Baptiste for Purple Magazine. Available at: http:// www.thefashionisto.com/purple-magazine-baptiste-giabiconi-by-karllagerfeld/ [Accesed at: April 24th 2015]. White Lace Texture (2014) https://www.pinterest.com/search/pins/?q=lace%20texture Pink Fur Texture (2014) Available at: http://veticaultralight.tumblr.com/ [Accesed at: April 24th 2015]. High Waist Trousers Fashion Womanwear (1970) Available at: https://www.flickr.com/photos/silverbluestar/5493831651/in/ pool-1314329@N25/ [Accesed at: April 24th 2015]. Figure 5. Sibling AW15 Menswear (2015) Available at: http://www.style. com/slideshows/fashion-shows/fall-2015-menswear/sibling/collection/14 [Accesed at: April 26th 2015]. Figure 6. J.W Anderson AW15 Menswear (2015) Available at: http://www. style.com/slideshows/fashion-shows/fall-2015-menswear/j-w-anderson/ collection/8 [Accesed at: April 26th 2015]. Figure 7. Role Switch Print & Graphics Moodboard. Clockwise from left to right: Moschino Mens AW15 (2015) Available at: http://www.dazeddigital. com/fashion/gallery/19061/19/moschino-mens-aw15 [Accesed at: April 26th 2015]. Walter Van Beirendonck Fall 2015 Menswear (2015) Available at: http://www.style.com/slideshows/fashion-shows/fall-2015menswear/walter-van-beirendonck/collection [Accesed at: April 26th 2015]. Raf Simmons AW15 Mens (2015) Available at: http://www.style. com/slideshows/fashion-shows/fall-2015-menswear/raf-simons/details [Accesed at: April 26th 2015]. Acne AW15 Menswear (2015) Available at: http://www.style.com/slideshows/fashion-shows/fall-2015-menswear/ acne-studios/collection/1 [Accesed at: April 26th 2015].
Marni Pitti Uomo AW15 Menswear (2015) Available at: http://www. dazeddigital.com/fashion/gallery/19100/2/marni-pitti-uomo-aw15 [Accesed at: April 26th 2015]. Dolce & Gabbana AW15./16 Menswear (2015) Available at: http://www.patternprintsjournal.com/2015/01/printspatterns-and-textile-surfaces_26.html [Accesed at: April 26th 2015]. Figure 8. Nostaliga Inspiration Moodboard. Clockwise from Left to Right: Tattoo Chokers (2014) Available at: http://www.huffingtonpost. ca/2012/12/18/90s-nostalgia_n_2313762.html [Accesed at: April 26th 2015]. Cereal Killer Cafe Owners (2015) Available at: http://www. buzzfeed.com/ailbhemalone/15-things-we-learned-at-londons-firstcereal-cafe?bffbfood [Accesed at: April 26th 2015]. Pepsi Throwback Campaign (2010) Available at: http://popsop.com/2010/01/pepsi-opensits-throwback-multimedia-hub/ [Accesed at: April 26th 2015]. Pixalized Mac Monitor (2014) Available at: http://static2.refinery29.com/bin/entry/ 51e/x,80/1148762/slide2.jpg [Accesed at: April 26th 2015]. #TBT Image (2015) Available at: https://www.etsy.com/listing/127465693/hashtag-tbtthrowback-thursday-instagram?share_id=31537949&hmac=6276437c 3e37f7518041640081090d7862709807&utm_source=Pinterest&utm_ medium=PageTools&utm_campaign=Share [Accesed at: April 26th 2015]. Vintage Street Style (2014) Available at: http://tokyofashion. com/harajuku-fashion-bad-acid-sankaku-unif/ [Accesed at: April 27th 2015]. Backstage at Moschino SS15 Womanswear (2014) Available at: http://imgbox.com/zyDrRKMz [Accesed at: April 27th 2015]. Beacons Closet NYC Thrift Store (2014) Available at: https://www.google.com/ maps/d/embed?mid=ztWaPiM03Us8.kC9KFz-ai3Ec [Accesed at: April 27th 2015]. Figure 9. Nostaliga Creative Direction. Clockwise from left to right: Da Corte, Alex (2015) Die Hexe Exhibition. Available at: http:// www.timeout.com/newyork/things-to-do/tour-artist-alex-da-corteshaunted-house-exhibition-die-hexe [Accesed at: April 27th 2015]. Ligon, Glenn (2008) Untitled. Available at: https://www.pinterest. com/pin/316237205061585412/ [Accesed at: April 27th 2015]. Walter Van Beirendonck Fall 2015 Menswear (2015) http://www.style.com/ slideshows/fashion-shows/fall-2015-menswear/walter-van-beirendonck/ collection/20 [Accesed at: April 27th 2015]. Alex Mattsson AW15 Menswear (2015) Available at: http://www.phoenixmag.co.uk/fashion/ london-collections-men-day-3-the-new-names-to-know/ [Accesed at: April 27th 2015]. Shabatin Brand Social Media Ad (2015) Available at: https://instagram.com/shabatin.eu/ [Accesed at: April 27th 2015]. 3.1 Phillip Lim AW15 Menswear Details (2015) Available at: http://www. dazeddigital.com/fashion/gallery/19147/4/3-1-phillip-lim-aw15 [Accesed at: April 27th 2015]. Vormann, Jan (2011) Dispatchwork. Available at: https://twitter.com/lisaraniray/status/585441992349331456
[Accesed at: April 27th 2015]. Lisa Frank x Urban Outfitters Lookbook (2013) Available at: http://thefashionfoot.com/2013/05/01/lisa-frank-forurban-outfitters/ [Accesed at: April 27th 2015]. Figure 10. The Throwback Menswear Moodboard. Clockwise from left to right: Lego Bricks (2014) Available at: https://www.facebook.com/ MademoiselleAlma [Accesed at: April 28th 2015]. 1970s Mens Fashion (1970) Available af: http://lollypopvintage.tumblr.com/post/36364178437 [Accesed at: April 28th 2015]. tartan outfit Babycore Project (2014) Available at: http://www.matt-starr.com/#!babycore/c24qg [Accesed at: April 28th 2015]. paisley print 1970s Floral Print (Unknown) Available at: http://www.vintagewallpapers.be/faqs/wallpaper-calculator/640/ [Accesed at: April 28th 2015]. Vintage Matchbox Graphic (Unknown) Available at: https://www.flickr.com/photos/dansflickr/258454005/in/set72157600228202614/ [Accesed at: April 28th 2015]. Figure 11. Menswear Nostalgia Graphics. From Left to Right: Pratt, C. (2015) Etro AW15 & AW14 Menswear. Pratt, C. (2015) Gucci AW15 Menswear. Pratt, C. (2015) MGSM AW15 Menswear. Pratt, C. (2015) Agi & Sam AW15 Menswear. Figure 12. Agi & Sam AW15 Menswear (2015) Available at: http://www. style.com/slideshows/fashion-shows/fall-2015-menswear/agi-sam/ collection/1 [Accesed at: April 29th 2015]. Figure 13. Etro AW15 Menswear (2015) Available at: http://www.style. com/slideshows/fashion-shows/fall-2015-menswear/etro/collection/51 [Accesed at: April 29th 2015]. Figure 14. Nostalgia Print & Graphics. Clockwise from Left to Right: Clio Peppiatt AW15 Womaswear (2015) Own Photograph. [Accesed at: April 28th 2015]. Minnan Hui AW15 Womanswear (2015) Own Photograph. [Accesed at: April 28th 2015]. MGSM AW15 Menswear (2015) Available at: http://www.style.com/slideshows/fashion-shows/fall-2015-menswear/ msgm/collection/28 [Accesed at: April 28th 2015]. Lego Lettering (2015) Available at: http://www.muokkaa.com/portfolio/lego-lettering/ [Accesed at: April 28th 2015]. Riba, Hilka (Unknown) Crayon Typography. Available at: http://www.typographyserved.com/gallery/GRAFIXDSelf-Promo/22782757 [Accesed at: April 28th 2015]. play font MGSM AW15 Menswear Graphic Detail (2015) Available at: http://www.style. com/slideshows/fashion-shows/fall-2015-menswear/msgm/collection. [Accesed at: April 28th 2015]. Valentino AW15 Menswear Details (2015) Available at: http://www.buro247.com/me/fashion/mens/valentino-aw15. html. [Accesed at: April 28th 2015].
Agi & Sam AW15 Menswear (2015) Available at: http://www.style. com/slideshows/fashion-shows/fall-2015-menswear/agi-sam/collection/1 [Accesed at: April 28th 2015]. Alyson Fox & Other Stories Socks Print (Unknown) Available at: http://www.stories.com/gb/Archive/Alyson_Fox_ cotton_socks/7715996-583528.1#583528 [Accesed at: April 28th 2015]. Figure 15. World Affairs Inspiration Moodboard. Clockwise from left to right: Demolished Building Gaza (2014) Available at: https://www. pinterest.com/harmahommad/palestine/ [Accessed at: April 29th 2015]. Person In Riot (2015) Available at: http://www.bbc.co.uk/ news/world-32622717 [Accessed at: April 29th 2015]. London Poppy Memorial (2014) Available at: https://www.pinterest.com/source/ worldwarzoogardener1939.files.wordpress.com/ [Accessed at: April 29th 2015]. Flag (Unknown) Available at: https://www.pinterest.com/ search/pins/?q=world%20affairs%202014 [Accessed at: April 29th 2015]. Statement It’s Not Okay In Palestine (2014) Available at: http:// thesociologicalcinema.tumblr.com/post/92280054590/foreverpalestineprotest-for-palestine-by [Accessed at: April 29th 2015]. Gaza In July (2014) Available at: http://news.yahoo.com/photos/photos-of-the-dayjuly-24-2014-1406222832-slideshow/ [Accessed at: April 29th 2015]. The Interview Movie (2014) Available at: http://www.imdb.com/title/tt2788710/ [Accessed at: April 29th 2015]. Explosion in Gaza (2014) Available at: https://www.pinterest.com/search/pins/?q=gaza%202014 [Accessed at: April 29th 2015]. Figure 16. World Affairs Creative Direction Moodboard. Clockwise from Left to Right: Givenchy AW15 Menswear (2015) Available at: http:// ftape.com/media/?p=89226 [Accessed at: April 29th 2015]. Edwards, Melvin (1979) Chain and Diamond. Available at: http://ex-chambermemo5.seesaa.net/article/306471270.html [Accessed at: April 29th 2015]. Ammerman Schlösberg AW15 (2015) Available at: http://www. dazeddigital.com/fashion/gallery/19304/0/ammerman-schlosberg-aw15 [Accessed at: April 29th 2015]. MAN Rory Parnell-Mooney Dazed AW15 Backstage (2015) Available at: http://www.dazeddigital.com/ fashion/article/23134/1/rory-parnell-mooney-at-man-aw15 [Accessed: April 29th 2015]. Philipp Plein AW15 (2015) Available at: http://www. dazeddigital.com/fashion/gallery/19115/1/philipp-plein-aw15 [Accessed: April 29th 2015]. Iris Van Herpen AW15 (2015) Available at: http:// www.dazeddigital.com/fashion/gallery/19545/12/iris-van-herpen-aw15 [Accessed: April 29th 2015]. Edwards, Melvin (1970) Five Decades. Available at: http://www.nashersculpturecenter.org/art/exhibitions/ exhibition?id=145 [Accessed: April 29th 2015].
Figure 17. Menswear World Affairs Graphics. From Left to Right: Pratt, C. (2015) Alexander McQueen Menswear AW15 Model. Pratt, C. (2015) Craig Green AW15 Menswear Model. Pratt, C. (2015) Astrid Andersen AW15 Menswear Model. Pratt, C. (2015) KTZ AW15 Menswear Model. Figure 18. World Affairs Menswear Moodboard. Clockwise from Left to Right: Cracked Dry Mud Texture (2009) Available at: http:// freestocktextures.com/texture/id/625 [Accessed at: April 30th 2015]. Philipp Plein Men’s Details A/W15 (2015) Available at: http://www. fashionising.com/runway/b--philipp-plein-mens-details-aw-15-mens83189.html#2 [Accessed at: April 30th 2015]. Craig Green AW13 Menswear Details (2013) Available at: https://www.pinterest.com/ natashakate21/ [Accessed at: April 30th 2015]. Philipp Plein AW15 (2015) Available at: http://www.dazeddigital.com/fashion/gallery/19115/1/ philipp-plein-aw15 [Accessed at: April 30th 2015]. Modern Soldier (2014) Available at: http://teapartyorg.ning.com/forum/topics/elite-specialforces-in-danger-of-cracking-as-demand-is-outpacing [Accessed at: April 30th 2015]. Philipp Plein AW15 Details (2015) Available at: http://www. dazeddigital.com/fashion/article/23259/1/philipp-plein-aw15 [Accessed at: April 30th 2015]. Cope, Nicholas Alan (2013) Vedas Collection. Available at: http://www.yellowtrace.com.au/vedas-by-cope-and-arnold/ [Accessed at: April 30th 2015]. Figure 19. Craig Green AW15 Menswear (2015) Available at: http://www. style.com/slideshows/fashion-shows/fall-2015-menswear/craig-green/ collection [Accesed at: April 29th 2015]. Figure 20. KTZ AW15 Menswear (2015) Available at: http://www.style. com/slideshows/fashion-shows/fall-2015-menswear/ktz/collection/ 6[Accesed at: April 29th 2015]. Figure 21. World Affairs Print & Graphics Moodboard. Clockwise from Left to Right: Diesel Black AW15 Menswear (2015) Available at: http:// www.thefashionisto.com/diesel-black-gold-fallwinter-2015-menswearcollection-brit-uniform-updated-ripped-denim-jeans/ [Accesed at: 3rd May 2015]. Pratt, Charlotte (2015) London fashion Week Handicraft Design AW15. Available at: https://www.pinterest.com/charlotteepratt/ rough-trade/ [Accesed at: 3rd May 2015]. Pratt, Charlotte (2015) Cheekldn AW15. Available at: https://www.pinterest.com/charlotteepratt/ rough-trade/ [Accesed at: 3rd May 2015]. KTZ Fall/Winter 2015 (2015) Available at: http://l-homme-que-je-suis.tumblr.com/post/107889741566 [Accesed at: 3rd May 2015]. Astrid Andersen AW15 (2015) Available at: http://www.dazeddigital.com/fashion/gallery/19044/20/astrid-andersenaw15 [Accesed at: 3rd May 2015].
London fashion Week Handicraft Design AW15 Street Style. (2015) Available at: https://www.pinterest.com/charlotteepratt/rough-trade/ [Accesed at: 3rd May 2015]. Givenchy Print Detail AW15 Menswear (2015) Available at: http://www.style.com/slideshows/fashion-shows/fall2015-menswear/givenchy/collection/18 [Accesed at: 3rd May 2015].
Charlotte Pratt May 2015 Trend Report Module 4