Certified Suitcase

ENTR 599 Charlotte Feldman, Sunil Gollamudi, Shaina Shapera, Nikhil Sahai

Presentation Agenda

Problem Statement

Interview Insights

Brainstorming

Prototypes

Next Steps

How our problem statement evolved

What we learned from our interviews

Ideas for solving problems

Testing potential solutions.

Future Improvements

How can we prepare people for international travel prior to their departure to increase awareness and safety?

What is Certified Suitcase?

Complete with recipes, ingredients, safety information and scenarios, Certified Suitcase is a subscription box that prepares people for international travel and extends the trip after arriving home.

Problem Statement

Interview Insights

Brainstorming

Prototypes

Next Steps

How our problem statement evolved

What we learned from our interviews

Ideas for solving problems

Testing potential solutions.

Future Improvements

Problem Statement Evolution

Problem Statement

Interview Insights

Brainstorming

Prototypes

Next Steps

How our problem statement evolved

What we learned from our interviews

Ideas for solving problems

Testing potential solutions.

Future Improvements

What type of travel experience are you looking for?

“Exciting, something I haven’t done before” “Experiencing a different culture” “Meeting locals”

Some novelty Cultural Exchange

“Going to cultural attractions”

Desired Travel Experience Authenticity

What makes you feel safe abroad?

“Not looking like a tourist” “Knowing I can communicate with others” “Being around other people” “Knowing I am physically safe” “I plan ahead of time”

Problem Statement

Interview Insights

Brainstorming

Prototypes

Next Steps

How our problem statement evolved

What we learned from our interviews

Ideas for solving problems

Testing potential solutions.

Future Improvements

Brainstorming

Problem Statement

Interview Insights

Brainstorming

Prototypes

Next Steps

How our problem statement evolved

What we learned from our interviews

Ideas for solving problems

Testing potential solutions.

Future Improvements

Shaina’s prototype Improving problem-solving skills through simulations

How do you choose between two attractions?

What would you do if the group disagrees?

What would you do if you got lost? How many strategies can you think of to solve this problem?

Nikhil’s prototype Pre Arrival Guide Includes detailed information about the destination, including transportation, food, safety, ATM locations, key phrases, emergency contacts

Charlotte’s prototype Learning about the culture of the target destination through food and music

Sunil’s prototype Pocket Guide ●

Travel tips

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Safety/awareness instructions

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Fast facts

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Packing checklist

Compiled feedback grid

Final Prototype Certified Suitcase 1) 2) 3) 4) 5)

Interactive Preparation Scenario Travel guide Fast facts / safety info Recipes with ingredients Overall Branded Box

Interactive Scenario Printing scenarios inside the box to plan for unexpected problems

Sample scenarios: ●

● ●

“You are at a restaurant. The menu is not in English, and there are no pictures of the food. What would you do?”

“You are out of cash, and your ATM card does not work. What would you do?”

“You are walking to a museum when you see a large crowd gathering. How would you know if this is safe?”

Travel Guide Pre Arrival Booklet Comprehensive, personalized guide Key Phrases, specifics about locations using Google Maps, cultural information, historical information. PDF (digital access)

Recipes with Ingredients The ingredients for a local recipe that is also included in the box. Includes a musical component to listen to as you cook.

Fast Facts and Safety Info Personalized, easy-to-access action information

Useful Phrases and Tips

Safety Information

Help me! : Au secour!

Medical help: J'ai besoin d'aide médicale Stop! Thief! : Arrêtez! Voleur!

Could you please direct me to... : s'il vous plaît dirigez-moi à _________ Pardon me: Excusez-moi Sorry: désolé ---------------------------------------------------------Tip Servers €1-3 or 5% for fancy, Taxi 10%

Universal European Emergency Number:112 Paris: US Consulate: +33 1 43 12 22 22 Residence: Address xxxxxxxxxxxxxxxxxxxxx Best Contact for Residence: ____________ Lyon: Residence: Address xxxxxxxxxxxxxxxxxxxxx Best Contact for Residence: ____________

Wallet Card -

Safety Info Useful Phrases

Fast Fact Flashcards -

Self Defense Exercises Easy Vocabulary Travel Checklist

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Problem Statement

Interview Insights

Brainstorming

Prototypes

End Product and Next Steps

How our problem statement evolved

What we learned from our interviews

Ideas for solving problems

Testing potential solutions.

Future Improvements

Our End Product

Next steps / Potential reiterations ●

Marketing ○ ○

●

Operational model ○ ○

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How will people learn of Certified Suitcase?

How will they contact us?

■ Website, Instagram, Endorsements, Partnerships with food companies Day-to-day operations: On-site location, staffing, cost structure Ordering and shipping logistics

Further Personalization ○ ○ ○ ○

Providing the same experience for those with Dietary restrictions Expanding country offerings, multi-country packages Premium packages Expanding age range to all ages

Thank You! Questions?