Ann Arbor Art Center Style Guide
Charlotte Feldman
Charlotte Feldman
00 Table of Contents Phase 1: Refresh
02 Design Summary 03 Combination Mark 04 Logo Minimun SIze 05 Color Pallete 06 Font 07 Stationary 08 Business Card 09 Website 10 Collateral Examples
Phase 2: Rebrand
13 Design Summary 14 Combination Mark 15 Logo Constraints 16 Color Pallete 17 Font 18 Stationary 19 Business Card 20 Website 21 Collateral Examples
Phase 1: Refresh
02 Design Summary The logotype for the Ann Abor Art Center relates to the ambiance and color scheme of The Art Center as a whole. The idea was stemmed by the reoocuring brick work that carries throughout, as well the the flags that hang outside. The accent line in the circle of the A points towards the variation as well as the many different types of artwork and experiences are in the Art Center.
03 Combination Mark
Logo with Name
Logo without Name
04 Logo Minimum Size
3.0” Minimum Logo with Name 0.5”
0.75” Minimum Logo without Name 0.85”
05 Color Palette R 188 G 70 B 39
CMYK: 19 85 100 9
R 142 G 44 B 30
CMYK: 28 92 99 29
R 202 G 135 B 93
CMYK: 19 51 69 2
R 249 G 102 B 17
CMYK: 0 75 100 0
R 212 G 188 B 159
CMYK: 17 24 38 0
R 98 G 102 B 103
CMYK:
WEB: BB4626
WEB: 8D2B1D
WEB: C9875C
WEB: F96611
WEB: D4BC9E
62 51 51 20 WEB: 626666
06 Font Avenir Medium ABCDEFGHIJKLMOPQ RSTUVWXYZabcdefghi jklmnopqrstuvwxyz
Avenir Light ABCDEFGHIJKLMOPQ RSTUVWXYZabcdefghi jklmnopqrstuvwxyz
1234567890@#$&*()!?
1234567890@#$&*()!?
Aa Aa
07 Stationery
Ann Arbor
Center
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Ann Arbor
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam. Best,
Omari Rush Director of Community Engagement wrush@annarborartcenter.org
117 W Liberty St Ann Arbor, MI 48104 734.994.8004 www.annarborartcenter.org
117 W Liberty St Ann Arbor, MI 48104
Center
08 Business Card
Ann Arbor Art Center Omari Rush Director of Community Engagement wrush@annarborartcenter.org
http://www.annarborartcenter.org/
117 W Liberty St, Ann Arbor, MI 48104
734.994.8004
09 Website
10 Collateral Examples
SPRING BREAK ART CAMPS CREATIVITY CAMPS: AGES 5-12
Each day, our Creativity Camps are packed with fun and challenging activities that balance learning and play. Campers may experiment with a variety of mediums such as graphite, paint, pastels, charcoal, watercolor, sculptural materials, and more. Although w e provide a lot of t raditional a rt i nstruction, w e also encourage campers t o take w hat they’ve l earned and a pply it t o outside-the-box projects. Past projects have included: painting cars, making g iant animal book sculptures, creating anamorphic sidewalk chalk drawings, casting pewter k eychains, and m uch more! CLAY CAMPS: AGES 9-12
Our Clay Camp curriculum is designed to teach the skills of pottery and to encourage the exploration of clay as a material for design, sculpture, and expression. Each week, campers learn to throw on the wheel in the mornings. In the afternoons, campers learn a variety of handbuilding techniques to create stunning sculptures, tiles, or functional items.
4.3.17 - 4.7.17
Full Day Program 9:00am - 4:00pm Pre-camp & post-camp care options
The Ann Arbor Art Center offers Art Camps during winter, spring, and summer breaks. These art camps are designed to cultivate cognitive development through hands-on art projects that leverage collaboration, experimentation, critical thinking, and problem solving.
Phase 2: Rebrand
14 Design Summary The logotype design for the Ann Arbor Art Center was originally inspired by the letter A that reoccures three times in their name. It is then backed by a layered acrylic paint peice that overall represents the fine artaspect of the Art Center. The font of the A’s is a sans serif font because that displays the modernity that is the Art Center. It is framed in a circle relating to a stamp or a wax letter seal becuase of the rich history that the Art Center has. The collateral peices are kept simple becuase the overallbrand does not need to be overcomplicated since the Art Center itself has so much character.
15 Combination Mark Logo with Name Text can also be white See pg. 21 for example
Ann Arbor Art Center Black and White Application
Ann Arbor Art Center
16 Logo Constraints Minimum Logo Size
0.75� 1.00� Ann Arbor Art Center
Logo cannot be used without text unless Ann Arbor Art Center is prominently written. See pg. 21 for example.
Logo cannot be warped horizantally or vertically. It must maintain its circular shape at all times.
17 Color Palette R0 G0 B0
CMYK: 0 0 0 100
R 177 G 32 B 41
CMYK: 21 100 91 12
R 238 G 55 B 32
CMYK:
R 98 G 102 B 103
CMYK:
WEB: 00000
WEB: b21f29
0 98 85 0 WEB: ed2234
62 51 51 20 WEB: 626666
18 Font Avenir Medium ABCDEFGHIJKLMOPQ RSTUVWXYZabcdefghi jklmnopqrstuvwxyz
Avenir Light ABCDEFGHIJKLMOPQ RSTUVWXYZabcdefghi jklmnopqrstuvwxyz
1234567890@#$&*()!?
1234567890@#$&*()!?
Aa Aa
19 Stationery
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tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Ann Arbor Art Center
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orem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. L
orem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Best,
Omari Rush Director of Community Engagement wrush@annarborartcenter.org
117 W Liberty St Ann Arbor, MI 48104 734.994.8004 www.annarborartcenter.org
Ann Arbor Art Center 117 W Liberty St Ann Arbor, MI 48104
20 Business Card
Ann Arbor Art Center Omari Rush Director of Community Engagement wrush@annarborartcenter.org
117 W Liberty St. Ann Arbor, MI 48104 734.994.8004 http://www.annarborartcenter.org/
Ann Arbor Art Center
21 Collateral Examples
Charlotte Feldman charfeld@umich.edu