How might we implement values of health and independence in young-adults to enable them to understand what they put in and on their bodies?
Theory of Change
Detroit Community High School Partners Curtice Spencer Janee Porter Alaylia Strong Dion Mitchell U-M Partners Elaine Atzmon Dana Campbell Charlotte Feldman Abigail Hurst
Change by Design Fall 2018 Nicholas Tobier To implement values of health and independence in young-adults, our
We started off each session talking about the recipes we’d be working
team created Farm Faced, a company that uses healthy, whole foods to
on, but we also set aside time for snacking. For many of the sessions,
create effective beauty products, simple food recipes, and works educate
we’d all try new healthy foods, discuss whether we liked them or not
others on what they are putting in and on their body. Our team used
and talk about the benefits of them for our bodies. We wanted some
food as a vehicle for conversation, finding similar interests and connect-
way to keep track of and share all the recipes we were making, but we
ing with each other. Talking casually over food, reduced the stranger ten-
also wanted a way to share healthy and delicious food recipes, which is
sion and let our ideas flow freely. The topic of nutrition came up when
how we landed on our recipe book, the second station. The recipe book
team members voiced they had never eaten certain foods. We all started
is divided into six chapters, each chapter focusing on a different natural
to enlighten each other on new foods to try and the benefits it had on
ingredient. For each ingredient, a food recipe and a face recipe are given.
one’s body.
The book truly reflects the goal of Farm Faced, to educate people on
Farm Face’s theory of change is focused on education. After researching
healthy living in a fun, simple, and enjoyable way. Once the book’s layout
nutrition in the United States, our team found that 48% of Americans
and design were completed, we ordered a batch of them to sell.
don’t know what they’re eating, 80% of Americans are malnourished,
From the recipes we created during the semester, we picked our favor-
12.5% of ingredients in personal care products are bad chemicals, and
ite two, the honey oatmeal mask and the coconut sugar lip scrub, and
80% of cosmetic products have at least one of these chemicals. These
started to package them to sell. Our team created a packaging station.
problems are all linked back to one source, education. Some group mem-
This included creating the labels and putting them through the sticker
ber had never tried foods such as kale or avocado. We planted a sense
maker and label the containers we’d be using. As the end of the semester
of adventure and experimentation in our group which motivated us to
started to near, we worked hard to finish everything up in time for our
create, test, and learn. After a semester of hard work, fun, and focus, we
Holiday Health Hoorah, an event we were planning to sell the products
not only created all-natural products to educate young-adults on nutri-
and books. We put promotional flyers around DCH to let students
tion and healthy living, but we created a sustainable business that will
know about the upcoming event. We also posted about the event on
continue to grow and educate. Using simple ingredients that are healthy
our social media stories to get the buzz going. We set up, had all of
to eat and put on your face, we tested and made a number of recipes,
the products ready to sell, enthusiasm high and expectations open, as
which we compiled into a recipe book.
we did not know how many we’d sell. As a team, we agreed to sell the
Farm Faced is made up of eight immensely talented individuals who all contributed a different set of skills to our project. To utilize everybody’s skills and build upon them in the most effective way, we created stations. Our making station focused on testing and making all of the recipes over the course of the semester. In total, we tested eight recipes with ingre-
skincare products for $1 a piece, the book for $2. We also had an additional promotion going, if somebody bought one of each, they got a free clementine! The event was a huge success, we completely sold out. Boys and girls were equally excited about the products and our team couldn’t stop talking about future plans to continue the project.
dients such as oatmeal, honey, and chia seeds. We started off the making
Thinking about future goals of Farm Faced from the success of our
process using paper bowls and plastic spoons. As the project grew, we
Holiday Health Hoorah, we evaluated that we’d be most successful as
transitioned into science mode, where we threw on lab coats, tossed the
a holiday-themed pop up sale. The biggest success of the semester was
paper bowls, and converted to official science flasks and utensils. Not
seeing how collaboration can really lead to solving a problem. We took
only did the changes make the project more fun, but it added an element
our first step in solving a global issue.
of importance to the work we were doing, which only motivated us as a team that much more.
Context
Making Station
Context
Five Levers of Change
We identified our problem as wanting to bring quick and easy food to
Charlotte
also bringing skincare and an awareness of different products. We
Lever 1: Bright Spots The first lever demonstrates how to change long-held attitudes and
recognized this problem before starting going to Brightmoor for the first
misconceptions about food and making initiatives that can be replicated.
time with our group. This problem came to light as we were discussing
They use a simple and low cost method to inspire social change, really
how much we ourselves enjoyed eating food and found ourselves talking
all about shifting in thinking about how kids eat. When I first read this,
about our favorite meals and what we liked to cook. When we went the
the first thing that came to mind was Michelle Obama’s Healthy Schools,
first time we only had one girl in our group so we chose not to entirely
Let’s Move initiative, which is all about delivering healthy food to schools
ask about her eating habits until we had a larger group, besides that she
and making sure that since lunch at school may be the only food they
did not have allergies. The second time that we went we sat and talked
eat that day, that it is healthy. Moving it towards a perspective of focused
to the girls about their eating and beauty habits. They get most of their
in Detroit I came across this awesome women, Betti Wiggins, has trans-
fresh produce, if not all, at Walmart and do not have the luxury of spend-
formed school meals in Detroit by turning off the fryers, having meat-
ing money on expensive beauty products. They are in high school so with
less Mondays, and increasing fruits and veggies serves. She believes that
hormones it is realistic that they would have acne, but unfortunate that
“Cafeterias should be viewed as an extension of the classroom.” Wiggins
they are unable to really give it all of the attention and help that they
stopped outsourcing food, which doubled her food budget and then this
need. All of them were aware of the right steps to take, washing your
highly impacted the quality of the food. Her meatless Mondays include:
face and even not wearing makeup but we knew that it would help to
hummus, eggs or cheese with brown rice. This educates them on alterna-
add another step in that routine. In starting this we made the assump-
tives to meat products that are healthy, have great nutritional value and
tion that they had enough extra money in their budget to buy a couple
taste good. They have partnered with the Detroit School Garden Col-
more things at the grocery store to be able to use the “cookbook” that
laborative to locally source much of their food. Wiggins plans to turn an
we are creating with them.
abandoned high school into an Urban Agricultural Campus that will be
rural Detroit, which we adapted into wanting to not only bring food but
used to feed schoolchildren and other members of the community. When working on this project we tried really hard to make sure they we were working on something that they wanted and continually asked them if this was something that they were excited about to try our best not to make assumptions. However, as I write this I realize that I have made the assumption that if we make this book they will be able to purchase these things in Walmart. We need to make sure that we alter our recipes to allow for them to find the things that they need. From all of this I think that the root problem is really just minimal accessibility to healthy ingredients and when they are there not knowing how to use them. As well as not having the funds to purchase expensive beauty products because it is not always considered a necessity. We cannot and should not control how they choose to spend their money or change their ability to access healthy foods, but we can help them make the most of what they can do with what they have. It would also be difficult to get them to shop at other places than Walmart because that would be effecting their mom’s weekly routine. Teaching them how to make products out of the healthy ingredients will however enable them to not only learn how to make them and get to use them, but also will shed light on new things that they may not be using and can use in other parts of their lives. In this statement as a whole, we are making the assumption that at home they have enough time for an added beauty routine. We are comparing them with my life in general as a high school student that I had time to do beauty routines as well as cook and make meals. Making assumptions about someone’s home life is always hard because it is usually not going to be something that they are willing to talk about, especially when we only meet with them once a week for an hour or so. We asked them to take pictures of their morning routine over the weekend because we thought it would be a fun way to bring us all together. We made sure that they all had phones that could take a picture, but immediately after asking we wondered if they wanted to take pictures in their houses, even if it is just their bathroom.
Lever 2: Data and Insights This lever focuses on how data and data based insights can have a large impact on the greater good. The Nike Foundation Foundations has been trying to help with HIV/AIDS and help to bring awareness to the world, with a goal of stopping it entirely by 2030. They also invest in other foundations or programs that they think will help to bring around change. The Ethos water fund is started by Starbucks to bring water and raise awareness about the crisis of children not having clean water. I have followed this for a while because I loved how Starbucks, a beverage company, ties Ethos into their world purpose. Starbucks is all about serving the perfect beverage to every person and making sure that they have a great experience drinking it and throughout the buying process. The Ethos’s water bottles are packages beautifully and are splayed around Starbucks stores to invite people to purchase them and help to bring water to areas in need, with their scaring statistic that more than 1 billion people on our planet can’t get clean water to drink. When you buy a water you contribute to the fund where $12.3 million has been granted to help to support water, sanitation, and hygiene education programs in water-stressed countries. They have helped more than 500,000 people around the world. I would love to see Starbucks take this to a more personal level and customize the Ethos waters so that people when purchasing them could see where their money is specifically going. Lever 3: Public Perception Lever three addresses changes in public perception and how that can help to impact change. The first campaign that came to mind is Dove’s real beauty campaign, I know that they have not only had a large impact on the world, but also on me personally. In this campaign they showed real images of women and told their stories through videos and print ads. They implored women to choose to think of beauty as a state of mind and that beauty is something that can be felt on the inside as well. Through this campaign they impacted a lot of other brands to rethink their marketing strategy in regards to retouching photographs. After this Aerie also did a real beauty campaign and no longer retouches their images. They also impacted girls and women all over the world who now see real images of what actual people look like, versus supermodels that have been utterly and horribly retouched beyond being recognizable. Dove was able to create an emotional connection with women who were struggling with this issue as well as taking a different angle on it and being honest about what they were doing. This led into their deep-
Book Station
er core competence of using all natural and clean ingredients and also
Lever 2: Data and Insights
drove profits up.
Public perception for skincare is often gendered, and these gendered
Lever 4: Policy Shifts This lever looks at how policy changes can positively impact people.
opinions are hard to change. When we started Farm Faced, we were
They use the example of New York’s anti-smoking restrictions that
topic, and that Dion would be embarrassed to participate in the making
helped to reduce smoking as well as the affordable healthcare act. Men-
of cosmetic materials. When I think of Public Perception in a large set-
tal Health American is trying to change policy ar well. They believe that
ting, many things come to mind, but one of them is mentally handicapped
policy should ask people what they need to live the lives that they want,
persons. Special Olympics is a national organization, fighting the stigma
and support them in getting there. One of the largest changes in poli-
of being mentally handicapped and fighting for better inclusion in sports
cy, ever, was the policy change from homosexuality being a disease to
events. It stresses the idea of doing a sport for the fun and the health of
simply being normal. This change happened overnight and suddenly all of
it, but also places mentally handicapped athletes (anyone with a mental
these “sick” people were being released from medical help centers, or
disability can be an athlete) in a competitive environment. They host a
people that believed that they were “sick” for years were suddenly just
large variety of sports, 30 Olympic style sports, from swimming, to golf,
no longer sick. Simply changing the policy was not enough, but it was
to even alpine skiing, and is built to reach a large amount of abilities.
the fact that it was the medical world saying that they also believed that
These sport events are typically reserved for special olympic athletes
being gay was no longer a disease and that your brain was not different.
and give them the chance to show the majority public that they are ca-
This put a lot on the table for all of the future change that we can see
pable of the same types of physical stress. As a past swim coach, it really
today like legalized gay marriage and the ability for gay men and women
was impressive to see the athletes, of all ages compete and improve
to serve in the army.
in their sport. Similarly to Special Olympics, we wanted to change the
Lever 5: Disruptive Technology Technology as it evolves we need to evolve with it and use it to best suit our needs. Recently there has been a large influx of apps that help people get home safe, and feel safer doing it. For example bSafe sends out your GPS location when you activate it and is a free download. It can be used to alert friends when you get to your destination as well as even sets up fake phone calls to escape uncomfortable situations. If you really need help it will play an audible alarm. Lastly if you turn on the timer mode and you don’t get to your destination by the time it runs out, an emergency SOS message will be sent out. There is also an app that is a little different called Kitestring. It is very suitable when you are going out so it will send you an alert when you are going out every time that you set (15m, 45, 2hr…etc.) and if you don’t answer then your emergency contacts will be notified. This really helps in scenarios where someone would be walking alone and not only makes them feel safer but also really had safety precautions in place to make you as safe as possible. Abbey In the beginning, my group was focusing on the idea of a food desert. We thought about how some families don’t always have meals on the weekends, because they either can’t afford it, or the parents aren’t being attentive enough of their children on the weekends to feed them. In Detroit, one of the most common reasons for lack of nutrition is lack of accessibility to affordable, healthy foods. We decided that we could not fix how a parent parented or how a family chooses to budget, but we could foster independence with food for the children and that the main problems are a lack of independence and a lack of awareness of how to cook good, healthy meals. We wanted our topic to focus on how food can make someone healthier on the inside and out. Lever 1: Bright Spots I would like to start off talking about the Alzheimer’s Association, an organization that works as a voice for Alzheimer’s and dementia policy. Many policy organizations tend to focus on obvious subjects, such as smoking in restaurants or eco-friendly packaging and factory processes, therefore issues such as Alzheimer’s are often overlooked. It currently ranks as the sixth most common cause of death, and lacks social understanding. The Alzheimer’s Association has accomplished great feats from 2000 to 2018, such as Securing rehabilitation benefits for Medicare beneficiaries with Alzheimer’s disease so that individuals were no longer denied coverage, made Alzheimer’s medication inclusive and accessible, and RAISE Family Caregivers Act Becomes Law. Changing opinions is difficult. Alzheimer’s is a disease, like I mentioned before, is a disease that is often overlooked, much like skincare and nutrition in a food desert.
concerned that only the girls in our group would be interested in the
gendered act of caring for skin. In one of my interviews, my friend Jeremy, a boy in a frat was embarrassed to take too much care for his skin because he was afraid his frat brothers would make fun of him for being girly. Our mission is to implement education early in life for young adults so that they don’t see skincare as a gendered action. Lever 3: Public Perception Special Olympics, for the past five years has been working to expand in an experimental and hopefully permanent segment of Special Olympics, called “Unified.” It is very similar to the idea of bright spots, where Special Olympics has paired with a number of high schools, it grows every year, and sets up competitions with high school athletes. For example, my neighbor high school Valparaiso High School became a unified school with our local Special Olympics team and I was able to sign up through them to not only become a leader, but also become an athlete. Both high school athletes and Special Olympics athletes are able to compete with one another, and this is meant to show that students of all abilities are able to have an impact on social inclusion to their school. From first hand experience, I can only speak about swimming. I feel that swimming was a great sport to be one of the first to start Unified because everyone relies on their own race, so although it doesn’t teach first hand teamwork, it does teach a sense of independence in each athlete, and how that can relate to the world as a whole for disabled people. Through research, I was able to find out that the program has expanded to college campuses, and it turns out it is really easy to get involved. Lever 4: Policy Shifts My Uncle, Dr Brian Beesley, is an HIV and AIDS specialist that talks a lot about the World Health Organization’s data and health statistics about HIV and AIDS. They also carry a ton of other statistics on health such as mental illness, reproductive health, and STI’s: all three are taboo topics in social situations. By breaking down information, the World Health Organization if able to take away stereotyping and social stigmatism to expose true numbers and areas of the world that are in need of help more than others. Some current events that WHO (World Health Organization) has played a part in are: 2017 WHO urged action against HIV drug resistance threat, they presented at IAS 2017 about sustained prevention, and they made a system of tool modules in 2015 in response to the implementation of PrEP. The modules were designed to reach a large range of settings, some including clinical, site planners, counsellors, and young adults. Lever 5: Disruptive Technology Finally , I would like to speak about disruptive technology and how organizations use technology to reach a target group. Arthritis UK paired with Microsoft to create an AI based on Watson to explain the conditions of arthritis to patients and loved ones, it came in handy because
Packaging Station
the AI could reach across language barriers and appealed to a younger
ages 13 to 18, to gain experience in tech and learn to code. Through
crowd, and most people aren’t as familiar with the idea of their child
her free 2-week summer camp, Karlie’s organization has empowered
getting arthritis. Another group that used technology to reach their
hundreds of girls to get involved in the world of tech. With just a little
target market was Samaritans. In 2015 Samaritans used VR in their We
research, Karlie was able to identify a problem and make huge strides in
Listen campaign to show the viewer how it is hard to listen, but they still
changing the future for many girls which will in turn change the future of
hear our problems. Although I was not able to experience the real VR
technology.
experience, they posted a recording online. At the beginning of the VR
Lever 3: Public Perception
experience they ask you to put your headphones on and ask what the
Public Perception: Changing the way people think is no small thing, as it
viewer hears. It is placed at a very loud coffee shop, with constant phone
inevitably changes the way people act. An organization that is taking a
sounds, and a man talking about his sick mom, but it is hard to follow
policy shift approach to making a change is AIPAC- the American Israel
because the setting is so distracting and loud. The VR experience was to
Public Affairs Committee. There are AIPAC conferences in Washington
show the difference between listening and hearing.
D.C. every year to lobby for a healthier American-Israeli relationship, specifically in terms of security for their peoples. Activists range in age
Elaine
from middle-schoolers to older adults. The committee has turned into
In working with students at DCH, specifically Janee, Alaylia, Curtrice, and
a movement that has changed the U.S.-Israeli relationship on a number
Dion, we have identified the problem of health in Detroit. Based on our
of occasions. It was through targeting the issue in the proper way that
assumptions, we thought the root causes had to do with limited access
allowed the organization to grow as successfully as it did.
to healthy food. After doing more research and having more open and
Lever 4: Policy Shifts
engaging discussions with the group, we discovered that they do their
Changing the way people think is just as difficult as changing the way
grocery shopping at Walmart and other stores that have a variety of op-
people behave. Both take a great understanding of psychology and how
tions. Our assumption then changed from accessibility to education. We
people function. One way to change the way people think about some-
pivoted our goals to focus more on learning and teaching how to live a
thing is through means of inspiration. Just as my group engaged our
healthy life, especially in the gloomy winters of Detroit. Since health is a
DCH students through inspiring them to think about health differently,
large topic, we, as a team of creatives, needed to focus in on an aspect of
Amplifier is an organization that inspires people to think about political
health that would not only solve a problem that they face but peak their
issues differently with art and design. Their website displays numerous
interests. Education is essentially about interest and engagement, after
posters that have significant messages for people of all ages. By using art
all. We decided as a group to create all-natural beauty products. There is
and design to create change, Amplifier has made the conversation more
something incredibly empowering about learning a skill that can continue
exciting and inviting. It has become a movement, a way for people to get
growing past its initial environment. Part of the culture at DCH is hands-
involved and impact the world. Sometimes it takes something as small
on learning. We decided to learn through doing. Coming into our proj-
(or not so small) as color to open people’s eyes to think about matters
ect, none of us besides for Curtrice had created any beauty products.
differently. In our current political climate, the work they are doing is
After spending two weeks learning about and eating different nutritious
waking people up and making strides to a more aware society.
ingredients that can also be used in beauty products, we started to
Lever 5: Disruptive Technology
brainstorm. We were amazed by the results. The girls had lit up with en-
All of the organizations and projects I’ve mentioned would not be what
thusiasm and had made the project their own. By engaging Janee, Alaylia,
they are without the use of technology as it plays an essential role in our
Curtrice, and Dion in the conversation and decision making, we were
modern culture and society. Ear Hustle, however, is a project that not
able to adjust our assumptions to target a problem that is more relevant
only uses technology as a tool but rather a teaching component to have
and has a longer lasting effect.
prisoners tell their own stories from behind bars. Nigel Poor started the podcast alongside prisoner Earlonne Woods. They write, create and
In every community or group there are several points of pain or prob-
produce all of the podcast episodes in the jail’s media room. The podcast
lems that need to be addressed. Each problem ranges in level of severity
serves to show the human side of each prisoner. To give them characters
and comes from a different place of origin. In successfully solving a prob-
beyond their labels. In creating the podcast, themselves, the men in the
lem, one must first understand the root of the problem. Think of a crying
prison are also learning an important skill that they will be able to utilize
baby, for example. If a parent does not try to understand the root of the
for years following their releases.
baby’s cries, it is unlikely that he or she will be able to alleviate the baby’s
Conclusion: Problems can seem impossible to fix. If you don’t under-
discomfort.
stand why a baby is crying, how will you be able to alleviate the discom-
Lever 1: Bright Spots
fort? If you don’t understand your own emotions, how will you help
In thinking about bright spot issues, the University of Michigan’s new
yourself feel better? Solving problems and creating change relies on
trash and recycling bins jump out at me as a great example. Although
understanding other people and understanding ourselves. Only through
many Americans understand the need to recycle and compost, they
understanding the root of the problem and the skills we have to offer
don’t always understand what constitutes as a recyclable or compostable
can we properly address problems and offer healthy solutions.
item. With the simple graphics placed near the bins, people are given the opportunity to properly throw away their trash with more of a conscientious mind. This small addition solves a large-scale problem with a simple solution. It is scalable and easily implemented, something that many schools and companies are replicating. Lever 2: Data and Insights Karlie Kloss is a fashion model turned businesswoman. She was curious about how things work and function in her day-to-day routine. Her curiosity led to research which resulted in her learning to code. She discovered that only a small percentage of people in technological fields are women. Her shock from the statistics pushed her to start Kode with Klossy- an organization that encourages and provides resources for girls,
Marketing Plan Audience : Young adults who want cheap and healthy products (some may even be already interested in learning more about nutrition) Why : Because we want to implement values of health and independence early on- as teenagers are transitioning to adults. Having knowledge of what you put in and on your body gives you power to make healthy choices and make a difference for yourself. Marketing : We hosted Holiday Health Hoorah where we launched our products and our book. The event took place on the last Tuesday of the semester. We set up a table to our name out there to the rest of the school. All beauty products were sold for $1 each and the book for $2. Students bought them as Christmas gifts for their mothers, sisters or friends. The purpose of the fair was to help promote and launch Farm Faced, but also to show our students that they can take initiative on the project and continue it past the duration of this semester. We raised $105 at the Holiday Health Hoorah and plan to put the proceeds back into Farm Faced to continue the project.
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Farm Faced Color Palette
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Book Pages
Book Front & Back
Holiday Health Hoorah
12.5%
48%
of Americans don’t know what is in their food
80%
of Americans are malnurished
of ingredients used in personal care products are industrial chemicals This includes pesticides, reproductive toxins and hormone disruptors
Current Infographic
Future Infographic
80%
of cosmetic products contain one of these industrial chemicals
Business Model Key Partners: DCH students, Customers, vendors supplying cosmetic containers and ingredients, DCH and other spaces to sell our products, U of M, book “publisher� Key Activities: Researching and making recipes, educating about nutrition of the body inside and out, Marketing our product made by students to students and faculty, Key Resources: Lab coats, beakers and other measuring tools, kitchen mixing tools: fothers, whisks, bowls, cutting boards Natural food ingredients, label maker, Indesign, Illustrator, space to sell products Value Proposition: Implementing ideas of simple, affordable, and natural health and nutrition inside and out in young adults. Competition: Many youtubers and bloggers have information about making facemasks, such as Buzzfeed. Although their easy to access platform appeals to young adults, these channels do not solely focus on skincare. Looking into instagram, there are many beauty channels that focus on nutrition and beauty inside and out: @annisk, @cafejojo, and @thedelicious for food, and @styleandbeautydoc, @hudabeauty, and @katiawb for skincare. The issue is that these accounts do not combine food and beauty for an account for total body nutrition. Additionally, @hudabeauty is the only account that makes instagram stories about diy materials, as well as a commercial makeup line. Our biggest competitions commercially would be Milk Makeup, Lush, and Glossier. We differentiate ourselves from these accounts and companies, because we are an all natural diy cosmetics brand. These are recipes that are straight from the kitchen to your face, and the business is meant to sustain itself and educate, as opposed to making tons of profit. Market: We differentiate ourselves from these accounts and companies, because we are an all natural diy cosmetics brand. These are recipes that are straight from the kitchen to your face, and the business is meant to sustain itself and educate, as opposed to making tons of profit. Cost Structure: We had a lot of costs at the beginning to get started so that we had the right tools: beakers, lab coats, measuring supplies, cutting boards, etc. Once we accumulated all of our tools, our cots became more weekly to accumulate ingredients and we were spending about $100/ week. Now, we just reuse the tools we have, we bought many oils in bulk and we just buy the perishable items as we need them with comes out to about $30/ week. These costs are with the idea that the items and ingredients are being bought in bulk, so if someone were to diy at home, they would be spending significantly less. Revenue Streams: Because we have only had one sale so far, we have yet to pass our break even point. Once we start making a profit, all the money will go towards the cause, since we would like to stay a non profit organization.
Feeling Farm Faced
Appendix
Initial Problem Statement: How might we bring convenient and healthy food to rural Detroit that is exciting for people to make and eat?
Updated Problem Statement: How might we bring convenient and healthy food to rural Detroit that is both exciting for people to make and eat as well as can be made into beauty products?
Class One: We started this process by bringing in four microwavable meals to make with the kids in the Brightmoor school. These are the recipies that we brought in to make with them:
Class Three: After talking to the girls in class we decided to alter our problem statement to also include beauty products because it not only seemed like something that they were interested in, but also would truly be something to teach them. To learn more about their tastes, we asked about their daily routines to gain insight into what else they could use in their days. To best do this, we decided to work on a cookbook that the ingredients in the food can also be used in a beauty product. In our next session we plan on working together on making some beauty products!
Mac & Cheese in a Mug Ingredients: 1 mug • ½ cup elbow macaroni • ½ cup water • 3 tablespoons milk • salt, to taste • pepper, to taste • ¼ cup shredded cheddar cheese 1. 2. 3. 4.
Mix the macaroni, water, and salt in a microwaveable mug. Microwave for 2-3 minutes, then stir. Add the milk, cheese, salt, and pepper, then stir. Microwave for another 30 seconds, stir, and eat!
Veggie Fried Rice Ingredients: 1 mug • ½ cup rice • 1 cup water • 1 tablespoon soy sauce • 1 teaspoon sesame oil • 2 strips bacon, chopped • ½ cup frozen pea and carrot • 2 eggs • salt, to taste • fresh scallion, to garnish 1. In a mug, combine the rice, water, soy sauce, sesame oil, and bacon 2. Stir, then microwave, covered, for about 6-8 minutes until the rice is fully cooked. 3. Mix the frozen peas and carrots into the rice. 4. In a microwaveable mug, beat the eggs with the salt. 5. Microwave the eggs and the rice again for about 1-2 minutes, until the eggs are fully cooked. 6. Break up the egg into small bits, then mix it in with the rice. 7. Enjoy! Vegan Banana Bread Ingredients: 1 mug • 4 tablespoons of almond flour • 1/8 teaspoon of baking powder • 1⁄2 small banana • 1⁄4 tablespoon of pumpkin pie spice • 2 tablespoons of maple syrup • 1 tablespoon of almond milk • Handful of walnuts, dried berries, and dairy-free chocolate chips 1. Mix flour, baking powder, and pumpkin pie spice 2. Mash banana, and mix with maple syrup and almond milk 3. Mix wet mix with flour mix 4. Add walnuts, dried fruit, and chocolate chips 5. Microwave 1-2 minutes until cooked 6. Enjoy! French Toast Ingredients: 1 mug • 1 egg • 1/4 cup almond milk • 2 pieces of toast cut up into squares • 1/4 teaspoon ground cinnamon • 1/4 teaspoon vanilla extract • 1/4 teaspoon white sugar 1. Mix all ingredients 2. Microwave for 45 seconds and it expands 3. Enjoy!
Class Four: We had an incredibly successful workshop making all-natural beauty products. We focused on two recipes, having each student go home with the two products they created. We made one face cream and one face scrub, both of which were easy and fun to make! We have already completed one of our goals in educating our group about healthy products and having fun while we do it. Together, we planned for our next workshop and named the two products we made to start planning for our micro recipe book. Snow Cream • 1 spoonful coconut oil • 1 spoonful almond oil • 1 spoonful glycerin • 2 spoonfuls rose water 1. Mix coconut oil and almond oil together, mildly heat if necessary 2. Add glycerin and rose water 3. Mix well 4. Let sit for 10 minutes. Gravel Scrub • 4 spoonfuls coconut oil • 1 spoonful chia seeds • 1 spoonful pure honey 1. Mix coconut oil and chia seeds, mildly heat if necessary 2. Slowly mix in honey Mix well Let sit for 5 minutes. 3. Use as exfoliant- wash off after two minutes of scrubbing Prominent Interviews Interviewee #1: Alea Crowley: A Nurse at the school of Michigan who does a lot of student volunteer work in Jackson, MI the poorest county in Michigan CF: Hi Alea, thank you so much for helping my team and I, we’re an all-natural beauty brand to educate and empower young women to understand what they put in and on their bodies. So first I just want to ask you a little bit about yourself. Do you have a daily skincare routine? Alea:I wash my face in the morning and at night. At night I use a clarasonic face brush with my face wash and then use a toner on top. In the morning after washing my face I use a vitamin C serum as well as a face lotion. I often also make masks or buy ones at the store. I prefer ones that are a mask type material verses the sheet ones. CF: Can you name any of the ingredients in your face wash? Alea: Uh, no I don’t think so, maybe water? Or Glycerin? CF: Why did you develop a skincare routine? Alea: I started one in high school. I was a cheerleader and wore a lot of makeup for games that made me break out sometimes so I needed to make sure that I took good care of my skin. CF: Oh yeah, that totally makes sense. What are three words that come to mind when you hear the word Detroit? Alea: I think I would say, unique, old and dangerous. Even though it is improving as a city I still wouldn’t want to walk around there alone. CF:Yeah I feel the same way. It is such an awesome city to explore though. As I mentioned previously we are working with girls in Detroit
at a local high school to create locally sourced skincare products. What do you think about this? Alea: Oh yeah you’ve told me a little bit about this. I mean of course I think it is awesome for you guys and them to really learn a lot about each other and be able to teach them about good products.
and the kids pride, in the product that you have made though. Maybe talk to them and see how much they think it should be sold for? Also I don’t have to tell you this but I am not sure how many kids really carry cash so if there was another method to collect it I might consider that. CF:Yes thank you, that is around the ballpark that I was thinking too.
CF: I wanted to talk to you because you see a lot of kids in Jackson where you do work once a week in clinics there Alea:Yeah I see a lot of people, girls mostly and it is so sad a lot of them are younger than us and pregnant or trying to get pregnant. That is just really the way of life that they know and they aren’t used to anyone helping them out. I always try and ask them about protection during sex, but it is usually more an intentional pregnancy. I think the weirdest part that happened recently for me is that coming from Ann Arbor, such a wealthy town into this area I feel like I really have to watch what I say and how I act so that they are still willing to trust me.
Mark:Just remember it is really about the experience of selling for them, and that they are selling something to their peers that they made with their own hands. That is a great and exciting feeling for them and that is what really matters at the end of the day.
CF: Oh wow, I actually had no idea. That is so heartbreaking and crazy.
Mark: Love you.
Alea:Yeah it really is.
Interviewee #3: Daniella Chinitz: A fitness Instagram blogger with 12K followers.
CF: We are planning on selling two different face masks in small containers. About 20 ounces (shows size with hands), but are having trouble on how much to sell them for. It is really about the act of selling and we don’t need to make money, but we don’t want to underprice and offend people or the opposite. Alea:Yeah that is hard, I think it really comes down to what the kids want to sell them for, but I think that $1 is a safe amount. What are you going to do with the money? CF: We aren’t exactly sure yet. I think try and give it back to the program or to our professor but probably not just hand the kids money, that feels weird. Alea: Yeah I agree. CF: Well thank you so much for taking time to talk with me! I hope you have a good rest of your day. Alea: Anytime! You too! Interviewee #2: Mark Feldman: Who does a lot of work in the cause space and I thought might have some ideas on pricing CF: Hi Dad, thank you so much for helping my team and I, we’re an all-natural beauty brand to educate and empower young women to understand what they put in and on their bodies. So first I just want to ask you a little bit about yourself. Do you have a daily skincare routine? Mark: I rinse my face in the morning and at night. I wash my face with shaving cream and such when I shave but it is pretty minimal. CF: Can you name any of the ingredients in your face wash? Mark: Um, soap? CF: Well let’s get right into it. As I have talked about with you a little before we are looking to sell our face brand products in a little fair type thing after class one day. We chose to go with two products, an oatmeal face mask and a lip scrub. Since you have done a lot of cause work I was wondering your thoughts on prices for 20oz containers of our homemade products. Mark: What are you planning on doing with the money? CF: I am going to get to that, but at the moment we don’t really know. I think we are planning on giving it back to the program so they can continue to run this or to our professor to buy supplies for next semester. Mark: And you wouldn’t give it to the kids? Charlotte: It seems like since we bought the materials and it is for the program we really want to try and keep it running.
CF:Yeah, we were thinking about having us all match in the lab coats that we have been wearing for class too. To keep it official. Mark: That sounds good, let me know how it goes! CF:Yes I will. Love you talk to you later.
CF: Hi Dani! Crazy to be talking to you on the phone and you are all the way in Australia. Daniella:Yes I know! I am happy that we found a time that works. CF:Yes me too. Thank you so much for helping my team and I, we’re an all-natural beauty brand to educate and empower young women to understand what they put in and on their bodies. So first I just want to ask you a little bit about yourself. Do you have a daily skincare routine? Daniella:Yeah, I wash my face in the morning and usually at night with a face wash and then I exfoliate every other day. In Australia I also always make sure to wear sunscreen in my face lotion. CF: Do you have any idea what is in your lotion? Daniella: Honest no not really, haha but it does usually keep me from getting sunburnt. CF: Well that is good. I wanted to talk to you today because I know that you keep a pretty healthy lifestyle from fitness to eating clean and keeping track of the different foods that you eat. Fitness and clean eating both tie into having clear and healthy skin and so I wanted to ask you some of your tips for clean eating and keeping track of what you eat. Daniella:Yes of course! It is funny to talk about with you knowing all of the dessert we have eaten together, but I can break it down for you. I try and eat healthy but not kill myself over it. For breakfast I usually have eggs and I mix it up with poaching or an over easy egg or scrambled with vegetables in them, or if I am in a rush I will grab a bar or a smoothie. For lunch I will keep it light with a salad with protein on it and then for dinner I do some variation of chicken with veggies or fish with veggies. That sounds a little boring but I am not the best cook so I like to keep it simple. I also don’t like to stuff my fridge because since I am cooking for one things tend to go bad pretty fast. CF:Oh wow that makes sense! I guess I do something pretty similar. Daniella:Yeah it is really simple, but it works and keep me full throughout the day. Especially abroad I definitely mix it up a little bit more and eat out a bunch but it really is about keeping a good routine and sticking with it. Once you get into the routine of not eating dessert every night or junk food you body stops to crave it and I really don’t even want it anymore. I would say the most important thing is drinking lots and lots of water. CF:Oh yes! That makes me think it might be something extra to give out free waters with our cosmetic sale. Daniella:Yes definitely! You could also have some facts about how much each person is supposed to drink every day because it really is different for each person and body type.
CF: Oh yeah I like that! Well I don’t want to keep you but if you think of Mark:Yes I agree. I think that you should plan on selling them for a $1 or anything else please let me know! two for $1.50.You want to make sure that your prices reflect your pride,
Daniella: I will! Talk soon Survey Questions
When you go food shopping how often do you look at the ingredients on a food item?
How would you define nutrition? • Filling your body with food and ingredients that you know what is in all of them and what they all are, usually • This means eating organic and making sure to read all ingredient lists • eating well • Healthy foods and the right amount of them • The eating habits of people based off the nutrients, or lack of, in the food they’re eating • Supplying your body with the proper fuels • The way you eat • Healthy eating • Nutrition is the food you put in your body and the value they give to your body • Knowing what food is healthful for you • What you eat • Awareness of your vitamin, mineral, and nutrient needs in conjunction with a active attempts to meet these needs
Do you try to only buy organic?
How would you define healthy living? • • • • • • • • • • • • • •
Maintaining a healthy lifestyle, staying active as well as eating healthy Eating quinoa, going to soul, juuling Having a balanced lifestyle with good havbits Eating healthy are getting regular moderate exercise Making choices based on the long term health of my body Working out and eating well exercise, eating healthy Actively working towards being the best to your body through physical, emotional, spiritual etc. activities. Actively fueling your body with good food. Eating enough fruits and vegetables and vitamins, and exercising Being mindful of your nutrition Eating food with value, enough sleep and regular exercise and lots of love Mental and physical health . Aboid toxins Taking mindful steps to satisfy your body’s and mind’s needs, without resorting to extreme measures.
Do you wash your face daily?
If you use face products, do you know everything that is in them?
How imprtant is it for you to live healthfully?
Do you think knowing more about what you put in and on your body will help you live a healthier life? What are some things you do to educate yourself on healthy/nutrition and to live a healthy life? • Stay up to date with what foods are good to eat as well comparing meals with my friends that I know are also • trying to be healthy • Read books, go to the gym, eat salad • Research • I’m pre-med so I’ve taken a lot of health classes. I’ve also spoken with nutritionists • Not much, google some things • Not much tbh • i try to get vegtables when i can • I try to read articles • Internet research • Look at nutrition labels and read articles about macros • Look at labels for food, try and exercise regularly and surround myself with positive people and good thoughts • Read materials with an open mind yet critically, talk to peers and experts
Would you be interested in purchasing a recipe book that gives you a face recipe and a food recipe using the same essential ingredients? i.e. chia seed scrub for your face and chia seed pudding for food.
Interviewee # 4: Caitlin Harrington GSI for Bio of Nutrition EA: In your opinion, what is the most effective way to educate teenagers/ young adults on nutrition and healthy living? CH: The most effective way to educate teenagers and young adults is by using their peers as advocates to lead by example and endorse various minor and sustainable changes to their current lifestyles. EA: What part of society or average daily practices has the strongest negative influence on young people’s health choices? CH:Various forms of media and peers have large impacts. Additionally, the negative health habits and practices that young adults adopt as children have lasting impacts on behaviors. Interviewee #5: Courtney Ignace Courtney is an Event Lead for University of Michigan Catering, she has five years of experience in the food industry, is the Kitchen manger for the Escher Co-Op House, and she is part of the Student Food Advisory Board for University of Michigan. Courtney is an art student that focuses on taking small, local actions and understanding how that effects the environment on a larger scale. She strives for awareness and caring. DC: How do you view nutrition? CI: Nutrition is the study of how certain things affect your body and to what degree they do that DC: How do you define healthy living? CI: Healthy living for me is something I think about in terms of ecology rather than it effecting my body. Healthy living is what you’re putting in your body and being cognizant of how that affects your body and health. Also, being aware of how my actions, especially around food, but also how I take care of myself, affect the environment. DC: Is it essential for you to live a healthy lifestyle? CI: Its important because everyone needs to take care of their bodies in some way, but for me it is more important that my lifestyle is taking care of other people by being aware of how my actions affect the environment. DC: What are some things you do to educate yourself on health/nutrition and to live a healthy life? CI: I read a lot of cook books. And my mom is big part of my understanding of health. She had really bad mercury poising when she was 28, like she should not have been alive, according to doctors. So she researched how foods could be medicine because the doctors didn’t know how to fix her with medicine alone. So, growing up I listened to her advice and watched her cook. My mother is really holistic when it comes to food, she is really aware of what nutrients she is putting in her body so she can feel how that affects her wellbeing. She had to cut out gluten because it made her groggy and foggish. Whenever she’s sick, the first thing she reaches for is garlic and turmeric. She would do a juice every morning for what she was feeling. Food is medicine. I really latch onto her and that philosophy. She’s on the Keto diet now. After cleaning, she can feel the toxins when she eats ‘bad foods’. She has good bodily awareness. DC: When you go food shopping, how often do you look at the ingredients list of a food item? CI: I don’t shop for myself because I live in a Co-Op. But when I do shop for myself, I start in the produce. If I buy something processed, I get pasta or nice bread. Also when I shop its for a special occasion and I get nice things and I trust the producers I buy from. DC: Why do you automatically trust producers? CI: Because I’ve bought them before and I know how they affect my body. If I haven’t bought them before… I don’t know... I don’t think about it as much as I could. But anytime I do buy anything retail, I always think, was this made ethically” DC: Do you try to only buy organic? CI: No, I don’t, because the environmental impact... I’ve been reading a book called “Just Food”, and its about really digging into the specifics of the local food movement and how its not all its cracked up to be. I learned that buying non and organic both contributed to the degradation of the environment. And just because something is a natural pesticide, doesn’t mean its safe, because it still kills bugs. Non organic food produce a higher yield, they will be the more sustainable option. They’re putting in less resources to make twice the food. But there are parts of organic food that are good, I just want to keep my wallet happy. There are certain foods I buy organic, like carrots because there good. Not strawberries, strawberries in the winter are never natural.
DC: Do you grow or forage your own food? CI: One thing about foraging, in the terms of nutrients, is that you need to collect outside of the ‘spray zone’ of urban lawn maintenance. Those chemicals can get into wild plants and poison you. Foraging is new for me, but yeah I like to forage foods that I can sustainably harvest. Like autumn olives are in invasive species that I like to turn into jam. A lot of the time you should leave wild berries for birds because they spread seeds through digestion. But you should pick all the olives because you don’t want bird to spread those seeds. DC: What are some things you forage? CI: I was in Ireland when I started foraging. The best time is the early spring. I really want to make an early spring tubule with carrot leaves. Milkweed silk can also be fried in olive oil and it has a cheesy flavor. DC: What is your role as kitchen manger for Escher Co-Op? CI: I am in charge of the health and safety procedures, so I think more about food born illnesses. There has been issues raised to me about nutrition. People want to know what exactly is in their food. We have so many vegan and vegetarian people living in the Co-Op. we also have been reducing the desserts served to limit the sugar. DC: Do you get dry skin in the winter? CI: Yes, I use cream that’s made out of natural stuff, I don’t know what, but its natural.” DC: Do you wash your face daily? CI: No, I never wash my face. I have really balanced skin, I don’t want to mess with it. DC: Do you get seasonal depression? CI: Yes, well its usually from the lack of socialization. I isolate myself socially because there’s nothing to do. I don’t get to forest bath enough in the winter. I need that meditative practice. DC: What a way to combat that sessional depression? CI: You can take take vitamin D, but I need to force myself to be social. The biggest fix is living in a Co-Op, it forces you to be social and be around people. DC: Do you share Meals with People? CI: Yes, always eating with people. Any day that I don’t work, I eat with my house every night at 6 pm, which is awesome. Even if I don’t want to talk, people around me will talk and its inevitable that I get sucked into the conversation. There’s one guy that always comes to dinner, and he doesn’t really talk, and he just sits there and listens and laughs along with us. He doesn’t add anything, expect another body and good spirit, and he never says anything! That’s how he gets his socialization. DC: If you use face products, do you know everything that’s in them? CI: No, not usually. Especially when I’m using sunscreen. What more important is that my skin doesn’t get burned, because its so sensitive to the sun. I rather be protected and suck in toxins. But I only use those two things, lotion in the winter and sunscreen in the summer. DC: Do you think knowing more about what you put in and on your body would help you live a healthier life? CI: I mean... objectively sure, what you put in your body is important, but would I be happier? Or more energetic? I don’t know. Would it benefit me in anyway I would notice, I don’t know? DC: Would it give you clarity knowing what is on and in your body? CI: It might give me peace of mind, but ideally for me would be knowing where everything around me came from. And if I had some agency in creating or getting it. My dad lives on a hill in the middle of nowhere and everything he has he makes himself. He built our deck, he makes his own beer, shoots his own meat, that’s appealing to me in that sense that its important to have agency over everything you interact with. Interviewer A: Jeremy Hepker Interviewer B: Alyson Letski Interviewer C: Cynthia L. Smith These questions and answers were originally recorded audibly (aside from Interviewer C, that was conducted over IM.) General Questions asked to everyone: 1. Who are you: name, job/ status, knowledge of healthy living? a. My name is Jeremy Hepker and I am a student at the University of Michigan, and I do not consider healthy living in my daily routine. To stay in shape, I mostly lift and play basketball. b. hi I am Alyson Letski. I am a student and a devout vegan. I try to work out occasionally, but mostly I do yoga. c. Cynthia Smith. I am a nutritionist-- yes I do , and I eat a carefully curated diet to my body’s needs. Everyone’s body’s are different, some require more calories than others. Some people, like my son are not able to eat dairy.
2. Tell me about your daily diet. a. I mostly eat instant ramen, instant potatoes, and steak. My favorite veg etable is asparagus. It’s just hard to cook things from scratch all the time, with my busy school schedule. b. I like to meal prep. It is always something different and I have no meal restrictions. I typically buy organic food at whole foods or Trader Joes. c. I shop at Strack & Van Til and my husband cooks for us. I buy the ingredients and he cooks for me and the kids. We try to stay away from red meat and limit our added sugar intake. 3. Do you eat Avocado, plain yogurt, eggs, or honey? a.Yes, I eat all of them. b. I do not eat plain yogurt, because I prefer flavored yogurts. c.Yes, all these foods are high in nutrition and avocado and eggs are full of healthy fats. Plain yogurt is full of good bacteria , and probiotics that help combat infections and regulate digestion and the GI performance. 4. What is your daily skincare routine? a. I used to wash my face nightly, but I ran out of face wash and now I kinda use my roommate’s on occasion. I Also used to take medication, but my acne has subsided. b. I wash my face daily, moisturize twice a day, and I use medication to maintain a clear face. c. Twice a day I cleanse my face and moisturize. At night I apply anti-aging serum, and a frownie patch. 5. Do you ever have special routines for your face, ones that you perform on occasion? a. No, I don’t pay much attention to my face. b.Yes, sometimes I use sheet masks, but i normally don’t do them. c. On occasion I go get facials, but with my work schedule I can’t go all the time. 6. What is your average income? a. $100 a week. b. I don’t work, but my parents allowance me $200 for groceries every month. c. I make about $55,000 a year. More Specific Questions: AH: Jeremy, you don’t really have a skincare routine. Why do you think that is? JH: I honestly don’t give my skin much thought and all the products are such a waste of money when I could use it towards fun things. AH: Do you think you would have a skincare routine if you learned to make one when you were younger? JH: might have had a skincare routine if I had learned earlier in life, but it wouldn’t be tooextravagant, because it’s not really a guy thing. AH: Would you be embarrassed to have a skincare routine that included face masks and serums, while also having cleanser? JH:Yeah I mean, that’s why I wouldn’t want anything too extravagant. I live in a frat, and if any of my brothers saw me with some kind of cream masks they mightmake fun of me because it is considered more of a feminine action. AH: Do you think you would be interested in making a skincare routine if you had learned about it earlier? JH:Yeah I think if skincare had been normalized for me when I was younger, then I might feel a little better about caring for my skin but my parents didn’t really make that a thing for me to think about. AH: Alyson, have you ever looked at the ingredients on the back of your sheet mask wrappers for ingredients? AL:Yeah, I mean I do that because I am always like, “Maybe I can remake the mask myself,” because all of these masks really get expensive, but I didn’t understand half the ingredients on the wrapper. AH: Have you ever considered making your own organic masks that aim to do the same thing? AL:Yes, but I always thought it would be weird to put food on my face; I am scared to breakout. AH: If you were given more information, with tested recipes that had easy instructions, with easy, relatively cheap ingredients, would you be interested in putting more time into your skincare routine? AL:Yes, I think I would have a lot of fun with that. AH:You work with people all day and talk to them about food, but have you ever thought about the health benefits of using food for skincare? CS: NO I haven’t really thought about that. I think about food being con-
sumed, not used topically. AH: Why do you think that is? CS: Because food is meant to be eaten, not put on your skin. I don’t believe that food can be good externally. AH: If there was a “cookbook” of carefully tested recipes would you be interested in trying them to change your perspective? CS: I would consider trying them but I can afford real facials if I want one. AH:Have you ever wondered what ingredients they put on your face during your facials, or in your anti-aging treatment? CS:Yes, but I figure everything has a job in the recipe, so I am not concerned about any effects. I am not really focused on organic or non GMO food, I am more focused on the specific food we are putting into our bodies and how nutrients affects how our bodies run. Final Problem Statement: How might we implement values of health and independence in youngadults to enable them to understand what they put in and on their bodies?
WE CHALLENGE YOU TO STAY FARM FACED