C R E AT I V E After considerate research into the Nude Ethics brand, the theme of having a sustainable winter has been established. The theme will be reflected through the Nude Ethics lemon print motif to promote being fresh, ethical, and healthy for the environment in every aspect of life. This will also be established through the promotional tactics used such as influencer marketing and pr packages that will encourage a sustainable lifestyle.
This collection aims to combine the signature hipster-chic style of Urban Outfitters (Mullins, n.d.), with the graphic prints and ethical production elements of Nude Ethics, thus bringing the existing customers of Urban to Nude Ethics. In response to the recent and ongoing climate crisis, fashion consumer demand is constantly changing, and brands must be able to adapt to keep up (Wren, 2022). Therefore, it is crucial that this collaboration promotes and exposes the advantages of sustainable fashion by advertising through the fashion giant Urban Outfitters.
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S T R AT E G Y FIG. 26
