MEDIA
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FO C U S T R A D I T I O N A L M E D I A I N LO N D O N A R E A . As the launch will be in London, it is imperative that everday Londoners are exposed to this event as it will be targeted to locals.
E N S U R E A VA R I E T Y O F N E W M E D I A I S U S E D TO E N G AG E N E W A N D E X I ST I N G C U STO M E R S . By using new media that Nude Ethics has not explored yet, this will give them an advantage above competitors.
OBJECTIVES
01
G R O W N U D E E T H I C ’ S F O L L O W E R S O N I N S TA G R A M A N D T I K T O K . Ensuring aesthetic social media promotion will gain new followers and grow their social media accounts, which currently stand at below 10k followers.
M A I N TA I N C O N T I N U O U S I N T E R A C T I O N A N D E N G A G E M E N T O N S O C I A L M E D I A L E A D I N G U P TO T H E L AU N C H . Maintaining social media interactivity is vital to ensure a community is built amongst the brand and its customers, and will therefore encourage loyalty.
42
FIG 62
