IN THE LOWCOUNTRY REAL ESTATE THE ART OF SELLING
THANK YOU FOR THE OPPORTUNITY It is our pleasure to present you with this personalized guide to selling your property. We have earned our reputation for excellence in real estate marketing and client service through creative innovation, distinctive quality, outstanding client service, many years of market expertise, and a genuine passion for what we do. Andy,Sincerely,Tom, Carri, and Judd
THE REED TEAM Real Experience. Real Results.
On the following pages, we discuss the process of listing your property which includes how to prepare the property for the market, our strategic and targeted marketing efforts to find the ideal buyer, the negotiation process, and what to expect between contract and closing. We will also show you how we will communicate and serve you throughout the entire listing process. You are an important part of this process. We feel it is important that you know what to expect along the way. So, we hope you will find this guide to be a valuable resource.
Table of Contents 1. You Have Chosen The Right Team WHO IS THE REED TEAM? » Andy Reed ......................................................................................................................... 9 » Tom Reed ....................................................................................................................... 9 » Carri Fuge ...................................................................................................................... 9 » Judd Tracy ..................................................................................................................... 9 » Real Estate Reimagined .............................................................................................. 10 » The Team Behind The Team ..................................................................................... 11 2. Marketing Your Property PREPARATION AND PRESENTATION » Professional Photography .............................................................................................. 14 PROPERTY PROMOTION | PRINT ADVERTISING » Property Brochures ......................................................................................................... 15 » Just Listed Mailers & Postcards .................................................................................... 16 » Client Newsletter Mailings ............................................................................................ 17 PROPERTY PROMOTION | DIGITAL ADVERTISING » Social Media ...................................................................................................................... 18 » Client Digital Newsletters .............................................................................................. 19 » Multiple Listing Service (MLS) .................................................................................... 20 » ExploreHHI.com & Boomtown .................................................................................... 21 » Internet Marketing & Targeting ................................................................................... 22 » E-mail Marketing ............................................................................................................ 23 PROPERTY PROMOTION | TV ADVERTISING » WHHI - Real Estate in the Lowcountry .............................................................. 24-25 3. Listing and Selling Process WHAT’S NEXT? » The Preparation ............................................................................................................... 28 » Getting Started .............................................................................................................. 29 » Your Dedicated Listing Coordinator .......................................................................... 30 » Your Dedicated Marketing Coordinator .................................................................... 31 FROM COMMUNICATION TO NEGOTIATION AND CLOSING » How We Communicate With You ............................................................................... 32 » Your Dedicated Transaction Coordinator .................................................................. 33 4. Our Results OVER 1 BILLION CLOSED IN REAL ESTATE
The Reed Team at Charter One Realty are experts in their field. My wife & I trusted in their guidance, deep market knowledge and expertise for both the purchase, and most recently, for the sale of our home.
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Bill and Elspeth Sommerville Durham, NC
From start to finish, The Reed Team acted with integrity and professionalism. They set realistic expectations and kept us fully informed at all stages of the process. We always felt that our interests were of primary importance to the team.
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1 You Have Chosen the Right Team
8 THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND Working within the brokerage of Charter One Realty, The Reed Team leverages their business through a powerful and growing first class real estate company that has dominated the Hilton Head and Bluffton market for decades. WHO IS THE REED TEAM?
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9THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535 ANDY REED » Co-founder of The Reed Team » Local Realtor since 1997 »
TOM REED
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President and Broker-in-Charge of Charter One Realty Member of The Reed Team since 2000 Raised in middle Tennessee, earned law degree from University of Miami Former lead Read Real Estate Attorney at one of Hilton Head’s premier law firms before joining Charter One Realty Done’s husband and Cole & Erin’s dad
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CARRI FUGE Member of The Reed Team since 2014 » Raised in Myrtle Beach,SC, College of Charleston graduate Prior to real estate, worked in the political realm for over 20 years Worked in Washington D.C. assisting Senator Strom Thurmond Anna’s mother JUDD TRACY Member of The Reed Team since 2018 Local Realtor since 2009 Raised in the Chicago area, graduated from UNC-Wilmington Prior to real estate, worked in the banking industry for 13 years Marlayna’s husband and Emma Kate & Blake’s dad
Former Stock Broker and consumer lending banker Stephanie’s husband and Nicole, Lauren & Hannah’s dad
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Moved to Hilton Head in 1980, Hilton Head High School Class of 1989 Played varsity basketball at Virginia Tech and graduated in 1994
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The real estate industry as a whole is changing rapidly. The days of the lone general prac titioner are vanishing. The Reed Team led the way locally becoming one of the first teams in our market over 20 years ago. These leading innovations continue to this day as The Reed Team approaches the real estate business in an entirely different manner. They un derstand that consumers today expect and deserve a higher level of service and account ability. They also know that the best way to provide this level of service is through a team of specialists. As such, the Reeds have built a dynamic team of creative and highly skilled professionals that thrive on challenges and exceeding clients’ expectations. the center of operation with special phase different other team of specialists perform many member of team has responsibilities in the process of taking property from the listing phase through the successful closing phase - and go above and beyond in an attempt to make sure exceed expectations from service, to advice, to to closing.
ist serving you during each
YOU ARE THE FOCUS OF EVERYTHING WE DO TEAM STRUCTURE • Reed Team Agent • Listing Coordinator • Marketing Coordinator • Transaction Coordinator Our team structure for real estate places you, the client, in
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different tasks in serving you. Every
11THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535 231 We have created and fostered an environment for like-minded real estate professionals, management, and support staff - all the best in the business - who strive to meet and exceed our clients’ needs and expectations. In addition to our team of top-producing Realtors, we have a team of industry specialists supporting us each step of the way. Our unique support structure consists of a three-coordinator system which provides each sales pro fessional a listing, marketing, and transaction specialist. These specialists attend to specific aspects of every transaction, create and share effective communications, and ensure every step of the process runs as smoothly as possible - freeing the agent to work on finding buyers for your property. THE TEAM BEHIND THELIBBYTEAMDUNCAN: Your Listing Coordinator JORDYN PARKER Your Marketing Coordinator ASHLEY STRICKLAND: Your Transaction Coordinator THE THREE COORDINATOR SYSTEM
When we decided to move to Hilton Head, we were told the only real estate agents to use were The Reed Team. After buying and selling four properties using them, we couldn't agree more. They know the market extremely well. In addition, they really tried to learn our goals, and then match properties to meet those goals. Our first property was an ocean front house, that we rented for 3 years until we tore it down to build our dream house. The advice we were given by The Reed Team during that time proved to be right on. The other transactions were for investment reasons, and they all exceeded our goals as well.
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There are three things we especially liked about dealing with The Reed Team; first, they would tell us exactly how they felt about a property, and actually steered us away from some we liked. Secondly, they have a very practical, common sense approach about real estate deals. And thirdly, they worked hard on building long-term relationships, they weren't just transaction processors. They stayed very involved during escrow and way past the closings, ensuring that the deal got done to our satisfaction. We only wish they had an office in southern California when we relocated here.
Judy and Glen Terbeek – La Jolla, CA
2MarketingYourProperty
14 THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND Today’s buyers are utilizing on-line automated searches where you get one chance to make a first im pression. So, the way your home is presented is critical to the amount of attention it receives. Photography is one of the the most important features on a real estate website. Additionally, great print marketing begins with high quality photography that enhances your Showcasingproperty. a home through pictures tells a story. It creates excitement, interest, and show ing activity. We meticulously stage, light, and strategize pho tography of the highest caliber using the area’s best professionalPROFESSIONALphotographers. PHOTOGRAPHY PREPARATION | PRESENTATION
15THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535 PROPERTY BROCHURES The Reed Team and Charter One Realty believes that every home has a story to tell. For this reason, we use the most advanced platforms, advertising, and marketing resources to tell the story of your home and properly position your property in the marketplace. PROPERTY PROMOTION | PRINT ADVERTISING
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We have had the pleasure of working with Andy Reed on three real estate transactions. We have bought, sold, and bought again with Andy. It took us a couple of years to decide to sell our first house and buy something else. Andy was extremely patient with us. We never felt pressured to do something we weren’t ready to do. His knowledge of the market and experience is vast which helped us in getting top dollar for our home and the best deal we could on our new property. Communication is key when buying and selling real estate from a far. Andy and his assistant, Ashley, were phenomenal communicators and handled every minute detail for us. don’t know what we would have done without them. don’t know what the future holds, but rest assured, if buy or sell another property in Hilton Head, Andy Reed will be the first phone call make. Ken and Laine Orcutt – Hilton Head Island
Andy Reed began his business career as a stock broker in North Carolina followed by a career in the banking industry in Virginia. He started his real estate career on Hilton Head Island in 1997 and has closed over $270 million in real estate sales. In 2014 Andy became an owner of Charter One Realty. Andy moved to Hilton Head Island with his parents in 1980 and graduated from Hilton Head High School in 1989. He played basketball for Virginia Tech and graduated from Virginia Tech in 1994. He and his wife, Stephanie were married in 1995 and have three daughters. He is a member of Hilton Head Island Community Church and enjoys raising his children as well as playing golf and tennis. ”
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The statistical data contained herein has not been verified by the Multiple Listing Service of Hilton Head Island, Inc. and the publication of information hereof is not representation or warranty of any fact whatsoev er. Information deemed accurate. Buyer must verify.
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Mendelson – Summit, NJJust Listed in Indigo Run 674 Colonial Drive | List Price: $1,195,000 Tom Reed | 843.816.4816 | Tom@ExploreHHI.com ExploreHHI.com JUST LISTED MAILERS & POSTCARDS 6125BoxP.O.11ParkLane29938-6125SCIsland,HeadHilton 843·816·4466 • Andy@ExploreHHI.com • ExploreHHI.com
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inListedJustPinesSeaRoadPloverPiping7Walkway)-Row(3rdReedAndy843.816.4466Andy@ExploreHHI.comExploreHH.com About Andy Reed $1 $470 $330 $321 487 56 $217 $182 518 18 7 Piping Plover $3,495,000Road 5 beds 5 full baths | 2 half baths MLS #414950 Wow! Spectacular 3rd row walkway home on Piping Plover in Sea Pines. This home has great curb appeal and is incredible for entertaining & outdoor living. This remodeled 5 bedrooms, 5 full baths and 2 half baths features upstairs decking, a private heated pool/ spa, screened porch, pool decking, right next to the beach walkway. Inside features include elevator, multiple master bedrooms, super spacious upstairs, open floor plan and downstairs living area. FAMILY ROOM WITH WET BAR GUEST ROOM SCREENED PORCH DINING EAT-IN KITCHEN GREAT MASTERROOMBEDROOM KITCHEN MASTER BATH PROPERTY PROMOTION | PRINT ADVERTISING
The story is written... It is about
16 THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND
When listing with Tom and The Reed Team, will receive the highest level of service. will have the unique advantage of having full access to Tom himself and his dynamic team of highly skilled that will go to great lengths to make transaction go as smoothly as possible.
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The Reed Team and Charter One Realty showcase property before the largest pool of online efforts campaigns. proven marketing plan is built around exposure all of which is tailored to address the specific challenges and opportunities of the Lowcountry real estate marketplace. in-house marketing, shop, center, and marketing departments work swiftly producing high quality marketing materials with new ideas and innovations set real estate professionals and apart from the competition.
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The statistical data contained herein has not been verified by the Multiple Listing Service of Hilton Head Island, Inc. and the publication of information hereof is not a representation or warranty of any fact whatsoever. Information deemed accurate. Buyer must verify.
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“ ” Tom Reed 843.816.4816 mobile Tom@ExploreHHI.com The Reed Team Charter One Realty 11 Park Lane Hilton Head Island, SC 29928 Perfect for entertaining Golf and pool views • 5,800 square feet 4 4.5bedroomsfullbathrooms • 0.49 acre lot Elegant Home in Indigo Run 674 Colonial Drive | List Price: $1,195,000
to sell our property we interviewed a number of Realtors. We were most impressed with the presentation and professional approach of The Reed Team. Most important to us was the way they kept us informed of progress and market conditions on a regular basis. They worked aggressively on our behalf and sold our property for what we felt was a fair and reasonable price.
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From direct mail targeting specific buyers to digital marketing campaigns, the story of your home will be presented to the most qualified buyers.
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17THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535 Each month The Reed Team creates a newsletter to send out to clients and prospective clients with local news, available listings, and market data. This is a great vehicle for us to promote your property to the prospective buyers working with The Reed Team. HH PLANTATIONRIBAUT ISLAND FOREST BEACHLONG PALMETTOCOVEDUNES PALMETTO DUNES INDIGO RUN PALMETTO DUNES FOREST BEACH 4 Dunlin Place MLS# 375347 3 Bed · 2.5 Bath · $399,000 3 Charlesfort Place · MLS# 350866 4 Bed · 4.5 Bath $2,499,000 137 Shorewood Villas · MLS# 374984 2 Bed 2 Bath $499,900 20 Strawberry Hill Road MLS# 376858 3 Bed · 3.5 Bath · $469,000 2414 Winsor Place II Villas MLS# 353989 1 Bed 2 Bath · $459,000 3420 Villamare Villas· MLS# 369053 2 Bed · 2 Bath $599,000 674 Colonial Drive · MLS# 377175 4 Bed 4.5 Bath $1,195,000 2114 Winsor Place II Villas · MLS# 353916 1 Bed · 2 Bath $439,000 102 Forest Gardens Villas · MLS# 378675 2 Bed · 1 Bath $174,000 ANDY REED Charter One Realty | 11 Park Lane | Hilton Head Island, SC 29928 | Andy@ExploreHHI.com | 843 816 4466 FEATURED LISTINGS FOR MORE INFORMATION & PICTURES • Go to our website: ExploreHHI.com • Simply enter the MLS # in the search box FEATURED LISTINGS REED REPORT April | 2018 SEA PINES SEA PINES LEAMINGTON LONG COVE PORT ROYAL LONG COVE SEA PINES INDIGO RUN PALMETTO HALL 154 Otter Road · MLS# 374232 3 Bed 2 Bath $474,900 23 Red Cardinal Road MLS# 375324 7 Bed · 7 Bath · $4,500,000 15 South Shore Place MLS# 375171 4 Bed 4.5 Bath $1,995,000 33 Long Brow Road · MLS# 365796 3 Bed 3 Bath $549,000 20 Donax Road MLS# 374523 5 Bed 5 Full Bath 2 Half Bath · $4,395,000 2 Dalton Court · MLS# 376896 3 Bed · 3 Bath · $575,000 13 Belted Kingfisher MLS# 375325 6 Bed 5.5 Bath · $2,250,000 257 Berwick Drive MLS# 374745 4 Bed 4.5 Bath · $669,000 334 Fort Howell Drive · MLS# 375474 5 Bed 4 Full Bath 2 Half Bath · $789,000 WeRespectfully,hopeyou have been enjoying your spring. Locally, we have been enjoying fantastic weather! What better time to look for your dream home or villa? Please enjoy our featured listings above and on the reverse side. Give me a call if I can be of service to you, your family or friends. WELCOME TO SPRING! Charter One Realty | 11 Park Lane | Hilton Head Island, SC 29928 Andy@ExploreHHI.com | 843 816 4466 ANDY REED Serving the Lowcountry since 1997 CLIENT NEWSLETTER MAILINGSPROPERTY PROMOTION | PRINT ADVERTISING
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The marketing team of Charter One Realty and The Reed Team utilize social media to draw consumers to listings. Your property will be listed on CharterOneRealty.com. Charter One Realty promotes properties through Facebook, Twitter and Pinterest to engage user audience to drive traffic to properties on CharterOneRealty.com. The Reed Team posts every listing on its Reed Team Facebook page. leverage these social media tools to promote properties and to share important real estate news events in an effort to bring more buyers to property.
18 THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND SOCIALPROPERTYMEDIAPROMOTION | DIGITAL ADVERTISING
19THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535 A monthly newsletter with local real estate updates, including statistics, market news, and more is e-mailed to over 15,000 Charter One Realty clients. Also, The Reed Team personalizes this report to send out to its clients and prospects. The newsletter also includes upcoming events, local news, company happenings, featured com munities, community video tours, and articles. All of this is intended to engage the recipient on our website, driving more traffic to our clients’ properties that are listed on CharterOneRealty.com andExploreHHI.comCLIENTDIGITAL NEWSLETTERSPROPERTY PROMOTION | DIGITAL ADVERTISING
20 THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND MULTIPLE LISTING SERVICE (MLS) PROPERTY PROMOTION | DIGITAL ADVERTISING Your property will be entered into both REsides MLS and Lowcountry Regional MLS to maximize exposure to all local real estate agents and their clients, plus prospective buyers visiting the MLS websites to search for properties. This allows The Reed Team to use this valuable tool to make your property visible not only to the local real estate community, but worldwide as well.
21THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535 EXPLOREHHI.COM & BOOMTOWN • Customizable Consumer website allows buyers easy access to your updated MLS listing • Home Search Now (APP) offers everything our prospects deserve to enjoy a hyperrelevant, tailored search experience, up to the minute updates on your property • Reactive Customer Relationship Management (CRM) where lead activity is tracked within our real estate CRM system to give our team predictive insights on top opportunities most likely to engage in a conversation about your property • We match your listing with the most fitting and interested buyers within our CRM and our sys tems opportunity wall ranks our contacts by algorithms designed by the website host WWW.EXPLOREHHI.COM: THE REED TEAM’S PERSONAL WEBSITE • Customizable Consumer website allows buyers easy access to your updated MLS listing • Averaging nearly 8,000 visitors to the site monthly • Our sellers get featured listings on the site • Set up personalized property searches • Community Guides are set up to help purchasers learn more about the neighborhoods on Hilton Head Island and in Bluffton PROPERTY PROMOTION | DIGITAL ADVERTISING
22 THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND INTERNET MARKETING AND TARGETING » PPC/SEM (Pay Per Click/Search Engine Marketing) » Programmatic Display » Site Retargeting | ExploreHHI.com PROPERTY PROMOTION | DIGITAL ADVERTISING
JUST LISTED EBLAST PRICE ADJUSTMENT EBLAST The ONE To Turn To For All Of Your Real Estate Needs PRICE REDUCTION in Sea Pines!! 1st Floor 2/2 Golf View Villa 2362 Raquet Club Villas | MLS #392516 | $344,900 Golf overs dream Full v ew of #11 green of Heron Point 2 bedroom/ 2 bath villa in Racquet Club First floor unit with no stairs Pristine condition w th remodeled kitchen and baths and floors Tasteful y decorated in a coastal decor The pool and tennis are ust steps away and only a few minutes walk to Harbour Town Also, the Sea Pines tro ley enters the complex and stops very near the unit Th s villa has an excellent rental history Visit Listing Here Judd Tracy, Realtor The Reed Team Charter One Realty JuddTracy@CharterOneRealty com Cell: 843 290 1833 Office: 843 686 9535 Just Listed in Hampton Hall 32 Normandy Avenue | Hampton Hall 3 BR | 2 5 BA | $699,000 | MLS# 415521 Don't miss this custom home in Hampton Hall! This 3 bedroom, 2 5 bath home located on a cul de sac also offers a den/office, oversized 2 car garage, covered screened porch overlooking beautiful lagoon Meticulously taken care of home with gorgeous landscaping, high end details and trim work Hampton Hall is a gated community with incredible amenities including golf, tennis, community pool, bocce, clubhouse, and so much more! View Listing Carri Fuge The Reed Team | Charter One Realty Mob le: 843 338 1117 E mail: Carri@charteronerealty com web: www explorehhi com Contact Agent 23THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535 EMAIL MARKETING to over 2000 local agents and their support staff PROPERTY PROMOTION | DIGITAL ADVERTISING
24 THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND TV MARKETINGPROPERTYPROMOTION | TV MARKETING WHHI – REAL ESTATE IN THE LOWCOUNTRY
25THE REED TEAM | EXPLOREHHI.COM | (843) PROPERTY686-9535PROMOTION | TV MARKETING
Janice and I have worked with The Reed Team on two different occasions. They are individuals of tremendous integrity and know the market in Hilton Head extremely well. When we worked with them they gave us excellent advice on the market pricing, that in every case turned out to be dead on and resulted in us making excellent decisions. They are great to work with and we trust them completely. They do business in a way that let’s you know that they are looking for a long term relationship not just a short term sale.
Richard and Janice Ricks – Hilton Head Island, SC “ ”
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goal is to give you the best real estate experience you have ever had.”
Listing3andSellingProcess:Let’sGetStarted
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28 THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND Only proven systems and expert marketing strategies can consistently deliver results. The Reed Team offers our sellers a business plan that strives to increase the perceived value of a property by using proper pricing, effective property presentation, and laser targeted mar keting efforts. We have procedures in place for first impression planning, showing manage ment, and feedback. When an offer is received, we implement negotiation strategies to put you in a position of strength. Once under contract, we have proven closing and transaction man agement processes to manage the hundreds of variables involved. PLANNING TO SUCCEED THE PREPARATION “From your very first phone call and beyond, we are committed to exceeding your expectations” PROCESS | LISTING AND SELLING
FIRST IMPRESSIONS When you list your property for sale, your prop erty changes. It moves from being your “home” to being a marketable “house”. In other words, it becomes a commodity. How it is presented to potential buyers, both online and in person, is to help you make your property look its best so that it stands out and shines above the competition. As such, before we send our professional photographers or list the property, we will walk through the property with you to make suggestions on repairs, updates, etc. so that you can get top dollar for your property. You only get one chance to make a first impres sion. So, we want to make sure that you put your best foot forward from the first day of the listing.
29THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535 DuringGOALSour interview we ask many questions to understand your specific objectives. We need to know something about you before we can help you create a pricing, marketing and negotiation strategy. Whether you are trying to maximize profit, avoid loss, or simply move on to another chapter in your life, our goal is to sell your property for top dollar. Once your priorities are understood, a marketing plan and targeted advertising cam paign will be implemented to meet your goals. InPRICINGadvising you as to your pricing strategy, we will consider factors such as: » Inventory Levels » Neighborhood Analysis » Price Trends » Negotiating Spreads » Economic Factors Impacting Pricing » Days on Market In addition to decades of experience in your community, we utilize tools such as data from the MLS and proprietary market reports to help illustrate regional, local, and neighborhood trends. We go way beyond the traditional com parable market assessment (CMA) to under stand the dynamics of the Hilton Head - Bluffton real estate market so that we can give you the best advice possible.
Offer Suggestions To Maximize Your Ability to Sell Sometimes just a few small changes make a big impact. We will give you advice on how to pre pare your home to present it in the best condi tion to obtain maximum sales results.
Ourmatters.goal
Preview Your Property We will prepare a detailed property description which will enable us to prepare the most ef fective brochures possible. We will take notes, room by room, regarding finishes, details and all of your comments regarding things you want us to know about your home.
GETTING STARTED PROCESS | LISTING AND SELLING
30 THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND YOUR OWN DEDICATED LISTING COORDINATOR PROCESS | LISTING AND SELLING » Acts as a liaison between you and your agent with The Reed Team » Enters initial listing documents » Enters and maintains listing in MLS » Aquires county tax records » Acquires elevation certificate if available » Acquires plat/survey maps if available » Acquires rental history/proforma » Coordinates professional photography » Schedules MLS broker tour » Enhances listing on Realtor.com » Enhances listing on LuxuryRealEstate.com if property is listed at over $500,000 » Coordinates Property Disclosure with you » Coordinates Annual Expense Sheet with you » Coordinates any changes to showing in structions with you » Coordinates any requested listing modifica tions with you » Adds listing to community website (where applicable) » Provides copies of all documents to you LIBBY DUNCAN
31THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535 YOUR OWN DEDICATED MARKETING PROCESSCOORDINATOR|LISTINGANDSELLING » Sends “Just Listed” eblast about your prop erty to all local real estate agents and sup port staff » Creates and sends a “Just Listed” mailer or postcard about your property to your targeted mailing database » Creates professionally designed brochures and/or flyers to be printed and placed in your property for prospective buyers » Sends “Broker Tour” eblast about your property to all local real estate agents and support staff » Creates Broker Tour critique sheets for real estate agents to fill out during the tour re garding your property » Creates social media posts promoting your property to targeted audience » Sends “Price Adjustment” eblasts about your property to all local real estate agents » Posts and promotes any open house events involving your property on social media platforms » Creates and coordinates market update report mailings to underline The Reed Team’s professional presence and reputa tion in specific communities » Creates and coordinates any other market ing required by The Reed Team for yourpropertyJORDYN PARKER
» Realtor Tour. This tour is very important and helpful in showcasing your property. It allows real estate agents to view your property and inform any prospects of the attributes of your property. We also gain excellent feedback from the agents regarding pricing along with other thoughts and suggestions.
Communication is an area where many REALTORS® fall short. In surveys conducted by NAR (National Association of REALTORS®), lack of communication from their agent was the number one complaint from sellers. We are committed to being proactive in the marketing of your property and to keeping you informed throughout the listing process.
» We keep you informed through regular updates. These updates are one of the most important services we provide. Updates include a summary of the showing feedback, market updates including price adjustments and sales of relevant properties in your neighborhood, as well as a synopsis of the marketing efforts we are making on your behalf HAPPENS WHEN AN OFFER COMES NEGOTIATIONS
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» We obtain feedback from agents who show your property. This provides opinions and sug gestions from agents and buyers who have seen your property and includes comments that are helpful in our marketing and pricing.
hassle! PROCESS | LISTING AND SELLING
COMMUNICATION & NEGOTIATIONS 32 THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND
Through many years of experience, we have a wealth of knowledge and strength that The Reed Team brings to the negotiating table. When offers are submitted on your property: The Reed Team will evaluate and advise you how best to respond to reach your goals. We will high light the positive and negative aspects of the offer and make specific recommendations for modifica tions that may be needed to structure a contract that meets your best interests. The Reed Team will prepare your counter offer, manage the negotiations, and provide expert con sultation from the initial offer through inspection items and all the way to closing. With each, we will negotiate until there is a mutual agreement. WE COMMUNICATE WITH mutual objectives are to sell your property at the highest price in the shortest amount of time possible with the most favorable terms and the least amount of
YOUR OWN DEDICATED TRANSACTION COORDINATOR 33THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535PROCESS | LISTING AND SELLING » Confirm earnest money has been depos ited with the closing attorney or the real estate company » Send the executed contract and all neces sary documents to your attorney to initiate the closing process » Obtain a pre-approval letter and commit ment letter from the buyer’s lender » Coordinate with the selling agent regarding loan approval if lending is involved » Confirm that appraisals and necessary sur veys have been ordered in a timely manner » Coordinate the property inspection » Coordinate the estimates and the actual repairs, if needed » Coordinate access for the appraiser and inspector » Coordinate the execution of any necessary contract amendments during the transac tion process » Coordinate the termite inspection with your law firm » Coordinate the final walk through » Communicate and coordinate with you, your attorney, any lender, and the selling agent throughout the closing process ASHLEY STRICKLAND
Mark and Janis Rosen
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As out of town buyers, we appreciated the low key and highly professional staff at The Reed Team. Our agent was a consummate professional who gave us straight talk and sound advice. It was this thoroughly professional approach that made it possible for my wife and me to invest in a real estate market in which we had limited experience. We also greatly appreciated the collegial approach by all members of The Reed Team staff and their persistent follow through. All in all, I highly recommend The Reed Team to anyone seeking to enter the Hilton Head real estate market.
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36 THE REED TEAM | CHARTER ONE REALTY | 11 PARK LANE | HILTON HEAD ISLAND $ 1 The Reed Team Has Closed
37THE REED TEAM | EXPLOREHHI.COM | (843) 686-9535 In Hilton Head Area Real Estate Sales Since 1997 Billion + CHARTER ONE REALTY
WE LOOK FORWARD TO WORKING WITH
YOU AND EARNING YOUR BUSINESS
them to get the job done in an efficient and timely manner.” ~A. Prillaman – Hilton Head Island, SC » Andy Reed » Tom Reed » Carri Fuge » Judd Tracy | 843·816·4466 | 843·816·4816 | 843·338·1117 | 843·290·1833 | Andy@ExploreHHI.com | TomReed@CharterOneRealty.com | Carri@ExploreHHI.com | JuddTracy@CharterOneRealty.com
