Chawton House Press Coverage Report August 2017 - February 2018 Social media performance 8000
Twitter Facebook
7000
6000
5000
July 2017
February 2018
Sept 2018
From March to September we have seen a 9% rise in our Facebook following, increasing from 7,136 likes to 7,774. Our most popular post reached 17,183 people, had 1,356 reactions, and 1,585 page clicks. We also achieved a 8% increase in Twitter followers, from 7,308 to 7,891. From March to September, our top Tweet earned 21,069 Tweet impressions, and was retweeted 131 times, with 324 likes. Our top mention earned 1,012 engagements, was retweeted 6 times and had 219 likes. During this period we yielded a total number of 19,002 profile views on our Twitter page. 2500
Our Instagram account has almost doubled in followers, going from 1,077 to 2,053. This is a 90% increase. Our most popular post made 1,919 impressions (the total number of times a post has been seen by other accounts). Highlights from all three social media accounts are shown at the end of this report.
2000
1500
1000
500
0
February 2018
September 2018
Press and Online Coverage Summary Print Coverage Date 2018 edition 22/02/18 22/03/18 Mar/Apr edition 14/05/18 30/05/18
Media Name Hampshire Guest Guide Alton Herald
Headline Discover Hampshire’s hidden heritage
Media Type Regional Magazine
Page 23
Local Print
16
Local Print
5
International Print
6
Local Print Local Print
2 Front cover
Jane’s Great House
International Print
Inside cover
Discover a region bursting with colour
Regional Magazine
36
Jane Austen Regency Week Town’s tribute to Jane Statuesque Jane’s poignant return to beloved Chawton Austen descendent pledges support to campaign Growing up in the long shadow of Jane Austen Safeguarding Jane’s legacy brick by brick
Local Print Local Print Local Print
2 6 14
Local Print
14
Local Print
33
Local Print
2
Mum’s the word for some great days out in the district Alton Herald Love and devotion pays off as Austen quilt is completed Jane Austen’s Regency Portraits of Women Writers AND World Freezing the Blood Alton Herald Stately house was once a family home Alton Post Gazette Potted Jane in the park
May/June edition Jane Austen’s Regency World Summer 2018 Breeze Southampton edition Airport Magazine 12/06/18 Alton Post Gazette 14/06/18 Alton Herald 14/06/18 Alton Herald 14/06/18
Hampshire Chronicle
14/06/18
Hampshire Chronicle
21/06/18
Alton Herald
Print Coverage continued Date 28/06/18
Media Name Alton Herald
28/06/18
Alton Herald
Alton Herald Petersfield Post Business Section 17/07/18 The Metro July/Aug edition Jane Austen’s Regency World July/Aug edition Jane Austen’s Regency World 17/08/18 Times Literary Supplement
28/06/18 04/07/18
29/08/18 Sep/Oct edition
Country Life Jane Austen’s Regency World
Headline Austen-inspired literacy walk starts new chapter An Austen’s return to Chawton with pride and new possibilities Discover Chawton House Austen events brings county £20m boost
Media Type Local Print
Page 7
Local Print
11
Local Print Local Print
14 15
Town & Country (Clapham or Chawton) Book reviews - ‘Journal of Louisa Lushington’ Seeking lost books
Regional Print International Print
40 58
International Print
46-51
Dear Aunt Jane
National Print
4-5
What to see this week Buy a Brick
National Magazine International Print
36 13
Online Coverage Date 06/03/18
Media Name Title Business Matters City Corporation breaks target by hiring over 100 apprentices across London in a just one year Alton Post New way forward for Gazette Chawton House
Media Type National Online Magazine
Web Address https://www.bmmagazine.co.uk/news/ city-corporation-breaks-target-hiring-100apprentices-across-london-just-one-year/
Local Online News
16/06/18
Daily Echo
Jane Austen Regency Week in Hampshire
Local Online News
04/08/18
The Times
OBITUARY Diana Shervington
National Online News
http://www.altonpostgazette.co.uk/article. cfm?id=110731&headline=New+way+forward+for+Chawton+House&sectionIs=news&searchyear=2018 https://www.dailyecho.co.uk/leisure/ news/16295118.Jane_Austen_Regency_Week_in_Hampshire/ https://www.thetimes.co.uk/article/diana-shervington-v70js0ldr
08/08/18
Sparkles and Stretchmarks
Our Mini Break in Hampshire
Blog
26/08/18
The Guardian
27/08/18
Alton Herald
National Online Putting a woman on a pedestal? Is this really the News most pressing of feminist concerns? Hertitage Open Days Local Online News festival spreads it wings in September
08/05/18
http://www.sparklesandstretchmarks. com/2018/08/our-mini-break-in-hampshire.html https://www.theguardian.com/commentisfree/2018/aug/26/putting-a-woman-ona-pedestal-is-this-the-most-pressing-ofpublic-concerns http://www.altonherald.com/article. cfm?id=129386&headline=Hertitage%20Open%20Days%20festival%20 spreads%20it%20wings%20in%20 September&sectionIs=news&searchyear=2018
Online Coverage Continued Date 04/09/18
Media Name Surrey Live
05/09/18
Farnham Herald
06/09/18
Daily Echo
13/09/18
Haslemere Herald
Title Media Type 82 places you can officially Local Online News get married in Hampshire some may surprise you! Weather fears evaporate Local Online News as summer show thrives
Full guide to nearby Local Online News Heritage Open Days in the county History comes alive for Local Online News Heritage Open Days
Web Address https://www.getsurrey.co.uk/whats-on/ whats-on-news/82-places-you-can-officially-15032835 http://www.farnhamherald.com/article. cfm?id=129501&headline=Weather%20fears%20evaporate%20as%20 summer%20show%20thrives&sectionIs=news&searchyear=2018 https://www.dailyecho.co.uk/ news/16693058.full-guide-to-nearby-heritage-open-days-in-the-county/ http://www.haslemereherald.com/article. cfm?id=129629&headline=History%20 comes%20alive%20for%20Heritage%20 Open%20Days&sectionIs=news&searchyear=2018
Press coverage Date: 2018 edition Publication: Hampshire Guest Guide Title: Discover Hampshire’s hidden heritage Page: 23
Date: 22/02/18 Publication: Alton Herald Title: Mum’s the word for some great days out in the district Page: 16
Date: 22/03/18 Publication: Alton Herald Title: Love and devotion pays off as Austen quilt is completed Page: 5
Date: Mar/Apr edition Publication: Jane Austen’s Regency World Title: Portraits of Women Writers AND Freezing the Blood Page: 6
Date: 14/05/18 Publication: Alton Herald Title: Stately house was once a family home Page: 2
Date: 30/05/18 Publication: Alton Post Gazette Title: Potted Jane in the parlk Page: Front cover
Date: May/June edition Publication: Jane Austen’s Regency World Title: Jane’s Great House Page: Inside cover
Date: Summer edition 2018 Publication: Breeze Southampton Airport Magazine Title: Discover a region bursting with colour Page: 36
Date: 12/06/18 Publication: Alton Post Gazette Title: Jane Austen Regency Week Page: 2
Date: 14/06/18 Publication: Alton Herald Title: Town’s tribute to Jane Page: 6
Date: 14/06/18 Publication: Alton Herald Title: Statuesque Jane’s poignant return to beloved Chawton Page: 14
Date: 14/06/18 Publication: Hampshire Chronicle Title: Austen descendent pledges support to campaign Page: 14
Date: 14/06/18 Publication: Hampshire Chronicle Title: Growing up in the long shadow of Jane Austen Page: 33
Date: 21/06/18 Publication: Alton Herald Title: Safeguarding Jane’s legacy brick by brick Page: 2
Date: 28/06/18 Publication: Alton Herald Title: Austen-inspired literacy walk starts new chapter Page: 7
Date: 28/06/18 Publication: Alton Herald Title: An Austen’s return to Chawton with pride and new possibilities Page: 11
Date: 28/06/18 Publication: Alton Herald Title: Discover Chawton House Page: 14
Date: 04/07/18 Publication: Petersfield Post Business Section Title: Austen events brings county ÂŁ20m boost Page: 15
Date: 17/07/18 Publication: The Metro Title: Town & Country Page: 40
Date: July/Aug edition Publication: Jane Austen’s Regency World Title: Book reviews - ‘Journal of Louisa Lushington’ Page: 58-59
Date: July/Aug edition Publication: Jane Austen’s Regency World Title: Seeking lost books Page: 46-51
Date: 17/08/18 Publication: Times Literary Supplement Title: Dear Aunt Jane Page: 4-5
Date: 29/08/18 Publication: Country Life Title: What to see this week Page: 36
Date: Sep/Oct edition Publication: Jane Austen’s Regency World Title: Buy a Brick Page: 13
Online coverage Date: 06/03/18 Media Name: Business Matters Title: City Corporation breaks target by hiring over 100 apprentices across London in a just one year
Date: 08/05/18 Media Name: Alton Post Gazette Title: New way forward for Chawton House
Date: 16/06/18 Media Name: Daily Echo Title: Jane Austen Regency Week in Hampshire
Date: 04/08/18 Media Name: The Times Title: OBITUARY Diana Shervington
Date: 08/08/18 Media Name: Sparkles and Stretchmarks Title: Our Mini Break in Hampshire
Date: 26/08/18 Media Name: The Guardian Title: Putting a woman on a pedestal? Is this really the most pressing of feminist concerns?
Date: 27/08/18 Media Name: Alton Herald Title: Hertitage Open Days festival spreads it wings in September
Date: 04/09/18 Media Name: Surrey Live Title: 82 places you can officially get married in Hampshire - some may surprise you!
Date: 05/09/18 Media Name: Farnham Herald Title: Weather fears evaporate as summer show thrives
Date: 06/09/18 Media Name: Daily Echo Title: Full guide to nearby Heritage Open Days in the county
Date: 13/09/18 Media Name: Haslemere Herald Title: History comes alive for Heritage Open Days
Date: March 2018 - September 2018 Social Media Highlights: Facebook
Date: March 2018 - September 2018 Social Media Highlights: Facebook
Date: March 2018 - September 2018 Social Media Highlights: Twitter
Date: March 2018 - September 2018 Social Media Highlights: Twitter
Date: March 2018 - September 2018 Social Media Highlights: Instagram
Date: March 2018 - September 2018 Social Media Highlights: Instagram