Chawton House Press Coverage Report August 2017 - February 2018 Press Coverage Summary Print Coverage Date 14/09/2017 21/09/2017
Media Name Alton Herald Alton Herald
Headline
21/09/2017 14/11/2017 15/11/2017
Alton Herald Alton Post Gazette Petersfield Post
Local Print Star backs appeal to keep house open Local Print Actress leads appeal over Austen’s Local Print
14 4 19
16/11/2017
Alton Herald
Local Print
15
28/11/2017 Winter 2017 Winter 2017 Winter 2017 02/01/17
Alton Post Gazette JASNA News JASNA News JASNA News Tourism South East
Local Print International Newsletter International Newsletter International Newsletter Regional Press Release
Front page 12 16 16 N/A
05/02/2018 15/02/2018 15/02/2018
Alton Post Gazette Alton Herald Alton Herald
Local Print Local Print Local Print
Front page 5 15
Fond farewell to library’s horses
Library wins prestige award for third time Gardeners’ World star at plant fair
home Film star Emma backs house campaign Library gets £100,00 grant International Visitor Program Flying the flag Brick by Brick
The best places to see snowdrops in the South East Name change for the ‘Great House’
A renewed vision for Chawton House Campaign to save Shire horses
Media Type Local Print Local Print
Page 20 2
Online Coverage Date 03/08/17
Title
Media Type
Web Address
17/08/17
Media Name The New York Times Alton Herald
Roy Returns to Open Roadshow
Regional Online News
25/08/17
Alton Herald
Dismay at Planned Closure of Stables
Regional Online News
31/08/17
Country Life
Jane Austen’s Inspiration
National Online Magazine
10/09/17
LA Times
http://www.altonherald.com/article.cfm?id=122748&headline=Roy%20returns%20to%20open%20roadshow&sectionIs=news&searchyear=2017 http://www.altonherald.com/article.cfm?id=122861&headline=Dismay%20at%20 planned%20closure%20of%20stables&sectionIs=news&searchyear=2017 http://www.countrylife.co.uk/out-and-about/ theatre-film-music/jane-austens-inspiration-5790
National Online News (America)
http://www.latimes.com/travel/la-tr-jane-austen-trail-20170910-htmlstory.html
11/09/17
Daily Echo
Regional Online News
15/09/17
Hampshire Chronicle
Celebrate Jane Austen’s Legacy in England and in the U.S., but skip the Mr. Darcy T-shirt Care home celebrates ties with famous Winchester author Jane Austen What would Jane Austen have made of the new £10 note?
27/09/17
Petersfield Herald
Gardeners’ World presenter at plant fair
Regional Online News
http://www.dailyecho.co.uk/heritage/15526158.Care_home_celebrates_ ties_with_famous_Hampshire_author/ http://www.hampshirechronicle.co.uk/ news/15537327.What_would_Jane_Austen_have_made_of_the_new___10_note_/ http://www.petersfieldherald.com/article. cfm?id=123406&headline=Gardeners’%20 World%20presenter%20at%20plant%20 fair&sectionIs=news&searchyear=2017
Where Jane Austen Danced, Dined or Dallied
National Online News (America)
Regional Online News
https://www.nytimes.com/2017/08/03/books/ jane-austen-tour-england.html
Online Coverage Continued Date 07/10/17
Media Name Daily Express
06/12/17
Planet Full of Love Petersfield Herald
15/12/17
Title
Surrey and Hampshire: Awaken your senses around the haunts of Jane Austen Amazing Days Out: Chawton House Austen ancestor charts home history
Media Type
National Online News Blog Regional Online News
23/02/18
Alton Herald
Mum’s the word for some great Regional Online News days out
25/02/18
Sidmouth Herald
Best-selling romance novelist Joanna Trollope to launch Sidmouth’s 2018 Meet the Author Series
Regional Online News
Web Address
https://www.express.co.uk/travel/shortbreaks/863474/surrey-hampshire-travel-jane-austen www.planetfulloflove.com/amazing-dayschawton-house http://www.petersfieldherald.com/article. cfm?id=124783&headline=Austen%20ancestor%20chart%27s%20home%20history&sectionIs=news&searchyear=2017 http://www.altonherald.com/article.cfm?id=125828&headline=Mum’s%20the%20 word%20for%20some%20great%20 days%20out&sectionIs=news&searchyear=2018 http://www.sidmouthherald.co.uk/news/bestselling-romance-novelist-joanna-trollope-tolaunch-sidmouth-s-2018-meet-the-authorseries-1-5406719
Social Media A Selection of Recent Popular Social Media Campaigns and Posts Date August 2017 - present
Social Networking Channel Facebook & Twitter
November 2017 - pres- Facebook & Twitter ent
Subject A series of ongoing posts featuring the popular hashtag #OnThisDay or #OTD A series of posts about #TheDarcyLook, part of our broader fundraising campaign Reimagining Jane’s ‘Great House’
From August to February we have seen a 20% rise in our Facebook following, increasing from 5,957 likes to 7,136. We also had our most popular post ever during this period, which reached 67,111 people, had 306 reactions, was shared 272 times and has been viewed 30,123 times to date. We also achieved a 11.5% increase in Twitter followers, from 6,551 to 7,308. From August to February, our top Tweet earned 19,094 Tweet impressions, and was retweeted 75 times, with 170 likes. Our top mention earned 428 engagements, was retweeted 23 times and had 171 likes. During this period we yielded a total number of 22,596 profile views on our Twitter page. Our Instagram account has 163 posts and a 36% increase in followers, from 792 to 1,077. Our most popular post made 1,199 impressions (the total number of times a post has been seen by other accounts). Highlights from all three social media accounts are shown at the end of this report.
Date: 14/09/17 Publication:
The Alton Herald
Page: 20 Title: ‘Fond farewell to library’s horses’
Date: 21/09/17 Publication:
The Alton Herald
Page: 2 Title: ‘Library wins prestige award for third time’
Date: 21/09/17 Publication:
The Alton Herald
Page: 14 Title: ‘Gardener’s World star at plant fair’
Date: 14/11/17 Publication:
Alton Post Gazette
Page: 4 Title: ‘Star backs appeal to keep house open’
Date: 15/11/17 Publication:
Petersfield Post
Page: 19 Title: ‘Actress leads appeal over Austen’s house’
Date: 16/11/17 Publication:
The Alton Herald
Page: 15 Title: ‘Film star Emma backs house campagin’
Date: 28/11/17 Publication:
Alton Post Gazette
Page: 1 Title: ‘Library gets £100,000 grant’
Date: Winter 2017 Publication:
JASNA News
Page: 12 Title: ‘International Visitor Program’
Date: Winter 2017 Publication:
JASNA News
Page: 16 Title: ‘Flying the Flag’ and ‘Brick by Brick’
Date: 02/01/2018 Publication: Page: N/A Tourism South East Press Release
Title: ‘The best places to see snowdrops in the South East
Date: 05/02/18 Publication:
Alton Post Gazette
Page: 1 Title: ‘Name change for the ‘Great House’
Date: 15/02/18 Publication:
The Alton Herald
Page: 5 Title: ‘A Renewed vision for Chawton House’
Date: 15/02/18 Publication:
The Alton Herald
Page: 15 Title: ‘Campaign to save Shire horses’
Online coverage Date: 03/08/17 Media Name: The New York Times Title: Where Jane Austen Danced, Dined or Dallied
Date: 17/08/17 Media Name: Alton Herald Title: Roy Returns to Open Roadshow
Date: 25/08/17 Media Name: Alton Herald Title: Dismay at Planned Closure of Stables
Date: 31/08/17 Media Name: Country Life Title: Jane Austen’s Inspiration
Date: 10/09/17 Media Name: LA Times Title: Celebrate Jane Austen’s Legacy in England and in the U.S., but skip the Mr. Darcy T shirt
Date: 11/09/17 Media Name: Daily Echo Title: Care home celebrates ties with famous Winchester author Jane Austen
Date: 15/09/17 Media Name: Hampshire Chronicle Title: What would Jane Austen have made of the new ÂŁ10 note?
Date: 27/09/17 Media Name: Petersfield Herald Title: Gardeners’ World Presenter at plant fair
Date: 07/10/17 Media Name: Daily Express Title: Surrey & Hampshire: Awaken your senses around the haunts of Jane Austen
Date: 06/12/17
Media Name: Planet Full of Love
Title: Amazing Days Out: Chawton House
Date: 15/12/17 Media Name: Petersfield Herald Title: Austen ancestor charts home history
Date: 23/02/18 Media Name: Alton Herald Title: Mum’s the word for some great days out
Date: August 2017 - February 2018 Social Media Highlights: Facebook & Twitter Subject: A series of posts relating to popular hashtag #OnThisDay
Date: August 2017 - February 2018 Social Media Highlights: Facebook Subject: A series of posts relating to our #BrickByBrick campaign
Date: August 2017 - February 2018 Social Media Highlights: Facebook
Date: August 2017 - February 2018 Social Media Highlights: Facebook
Date: August 2017 - February 2018 Social Media Highlights: Twitter
Date: August 2017 - February 2018 Social Media Highlights: Twitter
Date: August 2017 - February 2018 Social Media Highlights: Instagram
Date: August 2017 - February 2018 Social Media Highlights: Instagram
Date: August 2017 - February 2018 Social Media Highlights: Instagram