Chawton House Press Coverage Report March - September 2019 Social media performance From October to March we have seen a 11.5% rise in our Facebook following, increasing from 8,175 likes to 9,113. Our most popular post reached 39,486 people, had 3206 reactions, and 5,975 engagements. This is significant considering in the previous press coverage report, our most popular post reached 12,711 people, had 709 reactions, and 1,722 engagements.
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Instagram Twitter Facebook
We also achieved a 5.7% increase in Twitter followers, from 8,278 to 8,749. From March to September, our top Tweet earned 46,985 Tweet impressions, and was retweeted 59 times, 8000 March 2019 September 2019 with 420 likes. The success of this Tweet is undoubtedly due to the fact that Lucy Worsely retweeted it. Our top mention was by Karen Ievers and earned 461 engagements, was retweeted 17 times and had 100 likes. During this period we yielded a total number of 11,609 profile views on our Twitter page. Our Instagram account, set up in July 2016, has reached a similar number of followers as our Twitter and Facebook accounts (these were created in June 2009). During this report’s period, our followers have increased from 8,153 to 8,938, a 9.6% increase. Our most popular post was liked 967 times, and made 13,195 impressions (the total number of times a post has been seen by other accounts). Highlights from all three social media accounts are shown at the end of this report.
Press and Online Coverage Summary Print Coverage Date
Spring edition
Media Name
2019 issue
Green Tourism & Heritage Guide Visit Guildford
14/03/18
Alton Herald
28/03/18
Alton Herald
April Issue 02/04/19
Round & About Magazine Alton Post Gazette
04/04/19
Headline
Step into the story at Winchester Cathedral Visit Guildford: Homes and Gardens (listing) Celebrating literary greats on World Book Day Jane Austen’s reading is brought to life online Ramblings...
Media Type
Page
National Magazine 26 Regional Magazine 39 Local Print
Front page
Local Print
12
Local Magazine
34
Jane Austen’s reading is brought to life
Local Print
Front Page
Basingstoke Gazette
Out and About
Local Print
47
11/04/19
Alton Herald
Five of the best... Places to see bluebells this spring
Local Print
40
May/June edition 23/05/19
Britain Magazine
Winchester: cut-out-and-go guide
National Magazine 91
Alton Herald
Dine Like Austen
Local Print
6
Print Coverage continued Date
13/06/19 May/June issue
Media Name
Page
Top Green Fingered Events in July Thanks for bookplate Meeting a president
Alton Herald
What’s On in East Hants
Local Print
15
Jane Austen Regency World Jane Austen Regency World Jane Austen Regency World Alton Herald Alton Herald The Sunday Times
Cooking up a Chawton storm
International Magazine International Magazine International Magazine Local Print Local Print National Print
9
01/07/19 4/07/19 11/07/19 18/07/19 July/August edition July/August edition July/August edition 01/08/19 08/08/19 11/08/19
May/June issue
What’s On in East Hants Jane Austen’s Reading
Media Type
Local Print International Magazine International Magazine International Magazine National Print Local Print Local Print
Alton Herald Jane Austen Regency World Jane Austen Regency World Jane Austen Regency World The Telegraph Alton Herald Farnham Herald
May/June issue
Headline
JAS invites ex-Chawton boss Jane Austen Regency Week
Explore Chawton House on the new Jane Austen Garden Trail Dow to speak Quid for a kid A summer fayre to make Jane proud East Hampshire: Great British Breaks
11 Inside front page 11 14 45 11 3
11 14 3 6 33
Print Coverage continued Date
Media Name
Headline
19/09/19 September/ October issue September/ October issue September/ October issue
Alton Herald Jane Austen Regency World Jane Austen Regency World Jane Austen Regency World
Local Print International Magazine Guest essay by Iris Lutz, former JASNA International president from 2010 to 2014 Magazine Explore Chawton House on the new International Jane Austen Garden Trail. Supported by Magazine the North American Friends of Chawton House
05/09/19
Alton Herald
Five of the Best... Open days away from Farnham What’s On in East Hants Yuletide royalties for Chawton
Media Type Local Print
Page 17 15 9 6 7
Online Coverage Date
March/ April edition 22/04/19
12/05/19
Media Name Beautiful South Magizne
Title
Chawton: So much more than a tourist attraction
You Can Book a Stay in a Home Inspired By Your Favorite Novel for $17 (the Cost of a Book!) Experienced Traveller Alton in Hampshire - All About Jane? People.com
Media Type
Web Address
International Media Platform (USA)
https://people.com/travel/airbnb-novel-inspired-homes-cost-17-dollars/
Travel blog
https://experiencedtraveller.com/journal/2019-05-12-alton-in-hampshire-allabout-jane https://www.irishtimes.com/news/ireland/ irish-news/images-of-the-day-1.3945920
Regional Magazine (online version)
https://issuu.com/beautifulsouthmagazine/ docs/bs_mar19_issuu/32
03/07/19
The Irish Times
Images of the Day
National Online News (Ireland)
03/07/19
Mail Online
Hunt blasts Corbyn’s ‘deeply-held prejudices’
National Online News
https://www.dailymail.co.uk/news/article-7209881/Hunt-blasts-Jeremy-Corbyns-deeply-held-prejudices-Jews.html
04/07/19
The Metro
Chinese ambassador carpeted over ‘colonial’ jibe at Jeremy Hunt
National Online News
https://www.metro.news/chinese-ambassador-carpeted-over-colonial-jibe-at-jeremy-hunt/1623367/
04/07/19
Chronicle Live
Boris Johnson and Jeremy Hunt to appear in North East hustings as Downing Street race rumbles on
National Online News
https://www.chroniclelive.co.uk/news/ north-east-news/boris-johnson-jeremy-hunt-appear-16529665
Online Coverage Continued Date
Media Name
Title
Media Type
September issue
85085 magazine
Remembering Jane Austen
Part of Times Media Group
19/09/19
BBC iPlayer
Should we bomb Auschwitz?
BBC Two Programme. A selection of screenshots are in this report
22/07/19 24/07/19 16/08/19
In the Footsteps of Jane Austen ABC Descendant of Jane Austen talks about her famous relative’s legacy DonnaFletcherCrow. Home Again, Home Again; com Jane Austen in Chawton The Epoch Times
Independent News Media (USA) Australian Broadcasting Corporation Online Blog
Web Address
https://www.theepochtimes.com/in-thefootsteps-of-jane-austen_2986810.html https://www.abc.net.au/radio/melbourne/ programs/afternoons/jane-austen-festival/11343544 https://donnafletchercrow.com/p/374/ Home-Again-Home-Again-Jane-Austen-inChawton https://issuu.com/timespub/docs/0919_85085_ web/1?e=8633901/72134917 https://www.bbc.co.uk/programmes/ m0008lj4
Print coverage
Date: Spring edition Publication: Green Tourism & Heritage Guide Title: Step into the story at Winchester Cathedral Page: 27
Date: 2019 edition Publication: Visit Guildford Title: Visit Guildford: Homes and Gardens (listing) Page: 39
Date: 14/03/19 Publication: Alton Herald Title: Celebrating literary greats on World Book Day Page: Front page
Date: 28/03/19 Publication: Alton Herald Title: Jane Austen’s reading is brought to life online Page: 12
Date: April Issue Publication: Round & About Magazine Title: Ramblings Page: 34
Date: 2019 Issue Publication: Alton Post Gazette Title: Jane Austen’s reading is brought to life online Page: Front page
Date: 04/04/19 Publication: Basingstoke Gazette Title: Out & About Page: 47
Date: 11/04/19 Publication: Alton Herald Title: Five of the best... Places to see bluebells this spring Page: 40
Date: May/June edition Publication: Britain Magazine Title: Winchester: cut-out-and-go guide Page: 91
Date: 23/05/19 Publication: Alton Herald Title: Dine Like Austen Page: 6
Date: 13/06/19 Publication: Alton Herald Title: What’s On in East Hants Page: 11
Date: May/June Issue Publication: Jane Austen Regency World Title: Jane Austen’s Reading Page: Inside Cover
Date: May/June Issue Publication: Jane Austen Regency World Title: Jane Austen’s Reading Page: 11
Date: May/June Issue Publication: Jane Austen Regency World Title: Jane Austen’s Reading Page: 14
Date: 01/07/19 Publication: The Telegraph Title: Top Green Fingered Events in July Page: 40
Date: 04/07/19 Publication: Alton Herald Title: Thanks for bookplate Page: 11
Date: 11/07/19 Publication: Farnham Herald Title: Meeting a president Page: 3
Date: 18/07/19 Publication: Alton Herald Title: What’s On in East Hants Page: 15
Date: July/August edition Publication: Jane Austen Regency World Title: Cooking up a Chawton storm Page: 9
Date: July/August edition Publication: Jane Austen Regency World Title: Explore Chawton House on the new Jane Austen Garden Trail Page: 11
Date: July/August edition Publication: Jane Austen Regency World Title: Dow to speak Page: 14
Date: 1/08/19 Publication: Alton Herald Title: Quid for a kid Page: 3
Date: 08/08/19 Publication: Alton Herald Title: A summer fayre to make Jane proud Page: 6
Date: 11/08/19 Publication: The Sunday Times Title: East Hampshire: Great British Breaks Page: 33
Date: 29/08/19 Publication: Alton Herald Title: What’s On in East Hants Page: 15
Date: 05/09/19 Publication: Alton Herald Title: Five of the Best... Open days away from Farnham Page: 17
Date: 19/09/19 Publication: Alton Herald Title: What’s On in East Hants Page: 15
Date: September/October issue Publication: Jane Austen Regency World Title: Yuletide royalties for Chawton Page: 9
Date: September/October issue Publication: Jane Austen Regency World Title: Guest essay by Iris Lutz, former JASNA president from 2010 to 2014 Page: 6
Date: September/October issue Publication: Jane Austen Regency World Title: Explore Chawton House on the new Jane Austen Garden Trail. Supported by the North American Friends of Chawton House Page: 7
Online coverage
Date: March/April edition Media Name: Champneys Health Spa blog Title: Beautiful South Magazine
Date: 22/04/19 Media Name: People.com Title: You Can Book a Stay in a Home Inspired By Your Favorite Novel for $17 (the Cost of a Book!)
Date: 12/05/19 Media Name: Experienced Traveller Title: Alton in Hampshire - All About Jane?
Date: 03/07/19 Media Name: The Irish Times Title: Images of the day
Date: 03/07/19 Media Name: MailOnline Title: Hunt blasts Corbyn’s ‘deeply-held prejudices’
Date: 04/07/19 Media Name: The Metro Title: Chinese ambassador carpeted over ‘colonial’ jibe at Jeremy Hunt
Date: 04/07/19 Media Name: Chronicle Live Title: Boris Johnson and Jeremy Hunt to appear in North East hustings as Downing Street race rumbles on
Date: 22/07/19 Media Name: The Epoch Times Title: In the Footsteps of Jane Austen
Date: 24/07/19 Media Name: ABC Title: Descendant of Jane Austen talks about her famous relative’s legacy
Date: 16/09/19 Media Name: DonnaFletcherCrow.com Title: Home Again, Home Again; Jane Austen in Chawton
Date: September Issue Media Name: 85085 magazine Title: Remembering Jane Austen
Date: 19/09/19 Media Name: BBC Two Title: Should we bomb Auschwitz? (Screenshots from the programme)
The Jacobean staircase
The library
The tapestry gallery
Date: 19/09/19 Media Name: BBC Two Title: Should we bomb Auschwitz? (Screenshots from the programme continued)
The oak room
End credits
The dining room
Date: March - September 2019 Social Media Highlights: Facebook
Date: March - September 2019 Social Media Highlights: Facebook
Date: March - September 2019 Social Media Highlights: Twitter
Date: March - September 2019 Social Media Highlights: Twitter
Date: March - September 2019 Social Media Highlights: Instagram
Date: March - September 2019 Social Media Highlights: Instagram