HKU MArch II_ Fall 2018 Studio_Architecture Design Pitch Book

UNBOXING Dec. 4th, 2018 ARCH 8071_ ACCESSORIZING SEOUL

Alvin Chenxing SUN

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1F Functional Shoes

C AT W AL

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1 2 3 4 5 Vision

Site Info

Design Concept

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Proposal

Summary

Ch.

1 VISION

5

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VISION

Offers new retail experience enhancing existing nature of the neighborhood

‘KEEPIN

3D PRINT

SHOWR /EXHIB /ENTE CENTR

SHOES

CARS - 06 -

RETAIL / F&B

With the emerging enhancement of the new neighborhood, we have selected the key tenants under our 3 categories.

SHOES

KOREAN BRANDS

OVERSEA BRANDS

3D PRINTING (ARTS& CRAFTS)

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CARS (REPAIR & ACCESSORIES)

Ch.

2

SITE INFO

5

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MASTERPLAN PEDESTRIAN BRIDGE CAR TRACK

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PROJECT PARCEL

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BUILDINGS CAR TRACK NEW BUILDINGS EXISTING BUILDINGS

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DESIGN PART CAR TRACK SHOE STORE CAR SHOWROOM PUBLIC SPACE

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Ch.

3

5

DESIGN CONCEPT

SHOE

CAR

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TRY Outside Inside

SHOW

BUY

Magazine Phone Call Online Online TV Whatt’s the role of retail building in modern society?

TV

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SHOE TRYING

CAR TESTING

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SHOE

CAR

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SEEING & NOT SEEING EXPERIENCE OF UNBOXING

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Ch.

4

5

PROPOSAL

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Retail

Retail

Retail

140 m²

216 m²

Retail

140 m²

Retail

140 m²

72 m²

Retail 72 m²

F&B 286 m²

Retail 140 m²

Retail 140 m²

F&B 537 m²

Retail 140 m²

Retail 72 m²

N

Retail 72 m²

Retail 72 m²

Retail 72 m²

Retail 72 m²

Retail 72 m²

Retail 140 m²

GROUND FLOOR PLAN - 26 -

Retail

Retail

267 m²

174 m²

Retail 150 m²

Retail 162 m²

Retail

Retail

68 m²

74 m²

Retail 174 m²

Retail 162 m²

Retail 220 m²

Car Showroom 503 m²

Retail 210 m²

Retail Retail

140 m²

Retail 150 m²

Retail 140 m²

Retail 140 m²

360 m²

N

FIRST FLOOR PLAN - 27 -

Retail 140 m²

Retail 140 m²

Retail 280 m²

Retail 162 m²

Retail 174 m²

Retail

Retail

140 m²

162 m²

Retail 447 m²

Catwalk 240 m²

Cafe

622 m²

Retail 384 m²

Retail 150 m²

N

Retail 126 m²

SECOND FLOOR PLAN - 28 -

N

SITE PLAN - 29 -

SECTION AA'

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SHOE SHOE SHOE

SEAT SEAT RUNNING TRACK DESIGN MARKET

CATWALK TEST DRIVE CATWALK TEST DRIVE

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CAR CAR

SECTION BB'

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TEST DRIVE

CAFE SEAT SEAT SEAT TEST DRIVE

SHOE

SHOE SHOE

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N

LG1

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N

LOWER FLOOR PLAN

N

GF

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N

GROUND FLOOR PLAN

to Office

N

2F

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N

FIRST FLOOR PLAN

to Repair Shop

N

2F

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N

SECOND FLOOR PLAN

SECTION AA'

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CAR TEST DRIVE CAR CAR CAR CAR CAR CAR CAFE

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TEST DRIVE CAR CAR

SECTION BB'

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TEST DRIVE

CAR CAR

CAR CAR

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CAR

CAR

Ch.

5

5

SUMMARY

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1F Functional Shoes

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PROJECT SUMMARY PROJECT:

CARSHOWROOM & SHOE STORE

SITE LOCATION:

SEOUNGSU, SEOUL, SOUTH KOREA

SITE AREA:

39,313 m²

SITE COVERAGE:

26.5%

GFA:

RETAIL STRATEGY:

SHOE RETAIL: 13,464 m² CAR SHOWROOM: 5,386 m²

TIMING:

The tenant mix will be positioned into merchandising zones: 1. Public Plaza 2. Luxury Shoes 3. Luxury Cars 4. Functional Shoes 5. Local Design & Craft Shoes

Create a plesant and interesting shopping experience by closingly involving clients' "trying" process before buying commercial products.

RENOVATION OF EXISISTING BUILDINGS CAR SHOWROOM & SHOE STORE

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PHASE ONE (ONE YEAR) PHASE TWO (TWO YEARS)

UNBOXING Thank You ARCH 8071_ ACCESSORIZING SEOUL

Alvin Chenxing SUN