UNBOXING Dec. 4th, 2018 ARCH 8071_ ACCESSORIZING SEOUL
Alvin Chenxing SUN
T
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a re Ko
SH
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n ar
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1F Functional Shoes
C AT W AL
K
2F
1F
CE
NT
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GF
SPA
CA
FE
LG
GF Local Design Shoes
1
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5
8
15
21
51
1 2 3 4 5 Vision
Site Info
Design Concept
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Proposal
Summary
Ch.
1 VISION
5
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VISION
Offers new retail experience enhancing existing nature of the neighborhood
‘KEEPIN
3D PRINT
SHOWR /EXHIB /ENTE CENTR
SHOES
CARS - 06 -
RETAIL / F&B
With the emerging enhancement of the new neighborhood, we have selected the key tenants under our 3 categories.
SHOES
KOREAN BRANDS
OVERSEA BRANDS
3D PRINTING (ARTS& CRAFTS)
- 07 -
CARS (REPAIR & ACCESSORIES)
Ch.
2
SITE INFO
5
- 09 -
MASTERPLAN PEDESTRIAN BRIDGE CAR TRACK
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PROJECT PARCEL
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BUILDINGS CAR TRACK NEW BUILDINGS EXISTING BUILDINGS
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DESIGN PART CAR TRACK SHOE STORE CAR SHOWROOM PUBLIC SPACE
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Ch.
3
5
DESIGN CONCEPT
SHOE
CAR
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TRY Outside Inside
SHOW
BUY
Magazine Phone Call Online Online TV Whatt’s the role of retail building in modern society? TV
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SHOE TRYING
CAR TESTING
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SHOE
CAR
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SEEING & NOT SEEING EXPERIENCE OF UNBOXING
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Ch.
4
5
PROPOSAL
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Retail
Retail
Retail
140 m²
216 m²
Retail
140 m²
Retail
140 m²
72 m²
Retail 72 m²
F&B 286 m²
Retail 140 m²
Retail 140 m²
F&B 537 m²
Retail 140 m²
Retail 72 m²
N
Retail 72 m²
Retail 72 m²
Retail 72 m²
Retail 72 m²
Retail 72 m²
Retail 140 m²
GROUND FLOOR PLAN - 26 -
Retail
Retail
267 m²
174 m²
Retail 150 m²
Retail 162 m²
Retail
Retail
68 m²
74 m²
Retail 174 m²
Retail 162 m²
Retail 220 m²
Car Showroom 503 m²
Retail 210 m²
Retail Retail
140 m²
Retail 150 m²
Retail 140 m²
Retail 140 m²
360 m²
N
FIRST FLOOR PLAN - 27 -
Retail 140 m²
Retail 140 m²
Retail 280 m²
Retail 162 m²
Retail 174 m²
Retail
Retail
140 m²
162 m²
Retail 447 m²
Catwalk 240 m²
Cafe
622 m²
Retail 384 m²
Retail 150 m²
N
Retail 126 m²
SECOND FLOOR PLAN - 28 -
N
SITE PLAN - 29 -
SECTION AA'
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SHOE SHOE SHOE
SEAT SEAT RUNNING TRACK DESIGN MARKET
CATWALK TEST DRIVE CATWALK TEST DRIVE
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CAR CAR
SECTION BB'
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TEST DRIVE
CAFE SEAT SEAT SEAT TEST DRIVE
SHOE
SHOE SHOE
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N
LG1
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N
LOWER FLOOR PLAN
N
GF
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N
GROUND FLOOR PLAN
to Office
N
2F
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N
FIRST FLOOR PLAN
to Repair Shop
N
2F
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N
SECOND FLOOR PLAN
SECTION AA'
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CAR TEST DRIVE CAR CAR CAR CAR CAR CAR CAFE
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TEST DRIVE CAR CAR
SECTION BB'
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TEST DRIVE
CAR CAR
CAR CAR
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CAR
CAR
Ch.
5
5
SUMMARY
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C m
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1F Functional Shoes
C AT W AL
K
2F
1F
CE
NT
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GF
SPA
CA
FE
LG
GF Local Design Shoes
1
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PROJECT SUMMARY PROJECT:
CARSHOWROOM & SHOE STORE
SITE LOCATION:
SEOUNGSU, SEOUL, SOUTH KOREA
SITE AREA:
39,313 m²
SITE COVERAGE:
26.5%
GFA: RETAIL STRATEGY:
SHOE RETAIL: 13,464 m² CAR SHOWROOM: 5,386 m²
TIMING:
The tenant mix will be positioned into merchandising zones: 1. Public Plaza 2. Luxury Shoes 3. Luxury Cars 4. Functional Shoes 5. Local Design & Craft Shoes
Create a plesant and interesting shopping experience by closingly involving clients' "trying" process before buying commercial products.
RENOVATION OF EXISISTING BUILDINGS CAR SHOWROOM & SHOE STORE
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PHASE ONE (ONE YEAR) PHASE TWO (TWO YEARS)
UNBOXING Thank You ARCH 8071_ ACCESSORIZING SEOUL
Alvin Chenxing SUN