ACCESSORIZING SEOUL
Design District Diagrams Kurt EVANS
Samuel, Nicole, Tim, Hang, Christy, Phoebe, Walter, Alvin, Mod, Michelle, Shane
Brookfield Place LOCATION ARCHITECTS YEAR COMPLETED USES GROSS FLOOR AREA CONSTRUCTION COST
PERTH, AUSTRALIA HASSELL 2012 (TOWER 2: 2015) COMMERCIAL, RETAIL & CONSERVATION 1,400,000 FT2 2.82 BILLION HKD
DESIGN & DEVELOPMENT The Brookfield Place is the second tallest buidling in Western Australia developed by Brookfield. The project could be torn down to three parts. The first involved the refurbishment of the historic Newspaper House Group of Buildings, comprising four heritage-listed buildings, constructed between 1910 and 1932. Fronting St Georges Terrace and surrounding Civic Place, these buildings provide the face of Brookfield Place at street level and have been refurbished and integrated into the heritage-minded development. The centrepiece tower of the project was constructed in stage two – the 46-level Brookfield Place Tower. The commercial tower enjoys exceptional views to the south over the Swan River with excellent light and district views from all aspects. The tower includes premium office space, four parking levels, an extensive ground floor and podium retail, restaurant and leisure areas. And the last is the Tower 2 by Woods Bagot for approximately 22,600 additional sqft. It also incorporates a sheltered upper-level walkway across Mounts Bay Road to provide greater connectivity between the Elizabeth Quay Bus Station, Elizabeth Quay Train Station and Perth’s CBD.
CURRENT & PROSPECT Although the Brookfield Place might seem alien to the city’s scale and the surrounding historical buildings, it touches the ground with a finely grained pedestrian-friendly layout. The project connects the old and the new with different levels of intimacy and creates a vibrant leisure environment with bars, restaurants and some retails. The double-deck pedestrain path and the connecting footbridge further created a different layer of the circulation on the site. On one side, you could see busy office travelling from buildings to buildings by the modern scapers; on the other side, people chill and enjoy their leisure time at the bar and restaurants by one of the most well-preserved hostorical builings district in town. The current tenants in the hostorical buildings area are mainly food and beverage, those in the office buildings podiums are some luxury lifestyle brands and beuty services. UL SEO L SOU E SOL
Brookfield Place
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Brookfield Place - Frontage
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Brookfield Place - Dwell Time
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Brookfield Place - Design District
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Brookfield Place - Retail Programmes
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Capri on Via Roma LOCATION ARCHITECTS YEAR COMPLETED USES
ISLE OF CAPRI, AUSTRALIA BDA ARCHITECTURE 2013 RETAIL & FOOD MARKET
GROSS FLOOR AREA CONSTRUCTION COST
77,500 FT2 170 MILLION HKD
DESIGN & DEVELOPMENT This project is designed to create a new destination for a mix of commodity style shopping and experience based shopping as well as to promote social interaction. The buildings provide a variety of flexible trading areas which will be responsive to the creative expression of individual retailers. The Market Hall and communal spaces are spacious light and airy, possessing a distinct outdoor feel in response to the subtropical climate. These spaces are able to be opened up to the waterfront and naturally ventilated when the weather permits or to be closed up and air-conditioned during inclement conditions, providing a design that is in tune with environment conditions. Customer amenities include public toilets, a parent’s room and seating areas. Landscaping is subtropical and colourful, with species selected to provide shade and tropical character with minimal requirements for irrigation. The project provides a strong sense of place and identity for the community. It also provides a place where visitors can enjoy fresh air, breezes, sunlight penetration, the sight and sound of rain and views to the waterfront.
CURRENT & PROSPECT Although the Capri on Via Roma project seems more like a normal sububan shopping mall, the ambitious layout and extraordianry design make it more a community centre that the public could enjoy. Its sheltered like design and the bright tone for fitting out make the project an organic sheltered retails cluster. Another feature is that it could be accessible by boat, creating a more vibrant shopping environment. The whole retail centre is now on sale since May 2018 according to a real estate agency website. UL SEO L SOU E SOL
Capri on Via Roma
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Capri on Via Roma - Frontage
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Capri on Via Roma - Dwell Time
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Capri on Via Roma - Design District
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Capri on Via Roma
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The District LOCATION ARCHITECT YEAR COMPLETED USES GROSS FLOOR AREA CONSTRUCTION COST
DOCKLANDS, AUSTRALIA NH ARCHITECTURE 2017 (ONGOING) RETAIL (, ENTERTAINMENT, OFFICE & HOTEL) 440,000 FT2 (RETAIL) 840 M HKD (REDEVELOPMENT)
DESIGN & DEVELOPMENT Located at the suburban Melbourne, the District was purchased by AsheMorgan from ING Real Estate in 2014. Former known as Harbour Town, the new developer has an ambitious master plan for the whole site with several stages. The first and main one is the refurbishment of the orginal retail district. With the re-branding and the aesthetic upgrade for the retail centre, they successfully recruited some anchor tenants that could change the fate of this fading retail centre, including H&M, Costco, Hoyts and Woolworths. Additional to the retail developments, the developer also proposed a new Marriott hotel and a new office complex. By expanding and adding different programmes to the retail complex, hopefully the district will become more vibrant and, in other words, more profitable.
PAST, CURRENT & PROSPECT
WOODWORK
MARRIOTT
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The District
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The District - Frontage
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The District - Dwell Time
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The District - Design District
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The District
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Itaewon LOCATION ARCHITECT YEAR COMPLETED USES GROSS FLOOR AREA CONSTRUCTION COST
SEOUL, KOREA RETAIL (, ENTERTAINMENT, OFFICE & HOTEL) -
HISTORY & DEVELOPMENT Itaewon is foreigner friendly international district popular for international cuisine restaurants, shops, bars, and clubs that cater to foreigners. Before the World War II, this area was mainly residential and occupied by Japanese colonialists. After the war, the Japanese were forced out and replaced by Americans soldiers who set up base nearby. Itaewon, meaning “large pear tree,” sprang up after the Korean War for wealthy soldiers that resided in the surrounding area. In the past, most residents of Seoul avoided Itaewon for its bad reputation as a rowdy and seedy district popular with international visitors and American soldiers looking to party and cause trouble. In the past decade though, the area has diversified, cleaned up, and new businesses have moved in.
ITAEWON STREET On the West wing of the Itaewon Street, the upscale restaurants and eateries have moved in replacing the once seedy area. Restaurants and stores now line the main drag and back alleys of Itaewon. Literally every single building that lines the main street is either a shop, bar, or restaurant. There are also some in many smaller alleyways.
PAST, CURRENT & PROSPECT On the East part of the Itaewon Street, it is also called Comme des Garcon Street, as the flagship store has become an anchor tenant that drives the area’s retail organism. This part of Itaewon becomes a scatter for some luxury brands. Even though the stores might seem individual, the main stakeholder, Samsung C&T Fashion Group, pulls the strings behind these main brands that shapes this area of Itaewon. UL SEO L SOU E SOL
Itaewon
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Itaewon - Frontage
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Itaewon - Dwell Time
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Itaewon - Design District
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Itaewon
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SoHo Design District LOCATION ARCHITECT
NEW YORK, USA SOHO DESIGN DISTRCICT GROUP 2015 COMMERCIAL, RESIDENTIAL
YEAR COMPLETED USES GROSS FLOOR AREA CONSTRUCTION COST
73 ACRES
Founded in 2015, the SoHo Design District is a non-profit organization and a partnership between the following member brands: Artemide, Blackbody, BluDot, Cappellini, Cassina, Design Within Reach, Flou, Flor, Flos, Fontana Arte, Foscarini, Fritz Hansen, Gandia Blasco, Ingo Maurer, Luceplan, Modular Lighting Instruments, Moroso, Nanimarquina, Poltrona Frau, Stepevi, Studio Anise/Rolf Benz, and Technogym. The SoHo Design District‘s mission is to promote NYC’s SoHo neighborhood as the premier destination for world-renowned design and to preserve SoHo’s unique history as a global center for creativity. Originally formed as a means to discuss common issues including rising rents, these brands have transformed this area into the major shopping locale that it is today.
147 Wooster Street 142 Wooster Street
77 Wooster Street 51 Wooster Street
152 Greene Street
146 Greene Street 45 Greene Street
588 Broadway, Suite 607
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42 Greene Street 21 Crosby Street
34 Greene Street 89 Grand Street
27 Howard Street
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SOHO DESIGN DISTRICT
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SOHO DESIGN DISTRICT
1:3000 Maximize frontage across the neighborhood
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SOHO DESIGN DISTRICT
1:3000 Maximize dwell time within the neighborhood
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Royal Arcade LOCATION ARCHITECT YEAR COMPLETED USES
MELBOURNE, AUSTRALIA WEBB,CHARLES 1869 COMMERCIAL
GROSS FLOOR AREA CONSTRUCTION COST
/ FT2 / HKD
The Royal Arcade is a historic shopping arcade in the central business district of Melbourne, Victoria. Opened in 1870, it is the oldest surviving arcade in Australia, known for its elegant light-filled interior, and the large carved mythic figures of Gog and Magog flanking the southern entry. Designed in the Italianate style, it compares well with many nineteenth century European examples and is certainly ourstanding within the Australian context. It draws on early and influential French and English models and as such is outstanding in its ability to demonstrate the essential and typical qualities of those designs and the continuity of the tradition of covered shopping streets.
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ROYAL ARCADE
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ROYAL ARCADE
1:1000 Maximize frontage across the neighborhood
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ROYAL ARCADE
1:1000 Maximize dwell time within the neighborhood
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ROYAL ARCADE
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ROYAL ARCADE
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QUEEN STREET MALL
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QUEEN STREET MALL
1:3000 Maximize frontage across the neighborhood
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QUEEN STREET MALL
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QUEEN STREET MALL
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798 Art District LOCATION ARCHITECT YEAR COMPLETED USES GROSS FLOOR AREA CONSTRUCTION COST
Beijing, PRC Sasaki Associates (for renovation) Built in 1957, refurbished in 2009 Formerly as military factory, now as Art District. ca. 500,000 m2 ca. 168,000,000 HKD
798 Art Zone, or Dashanzi Art District, comprise a complex of 50-year-old decommissioned military factory buildings boasting a unique architectural style, located in Dashanzi, Chaoyang District of Beijing, that houses a thriving artistic community. The area is often called the 798 Art District or Factory 798 although technically, Factory #798 is only one of several structures inside a complex formerly known as 718 Joint Factory. The buildings are within alleys number 2 and 4 on Jiǔxiānqiáo Lù, south of the Dàshānziqiáo flyover. In recent years, it has been the main venue for the annual Beijing Queer Film Festival and Beijing Design Week.
1951
156 “joint factory” projects had been realized under that agreement, part of the Chinese government’s first Five-Year Plan.
1954
Ground was broken
1957
Joint Factory 718 began production
1980s
Most sub-factories had ceased production, 60% of the workers had been laid off.
1995
Beijing’s Central Academy of Fine Arts (CAFA), looking for cheap, ample workshop space away from downtown, set up in the now defunct Factory 706.
2001
American Robert Bernell moved his Timezone 8 Art Books bookshop, gallery and publishing office into a former factory canteen.
2007
It was decided that the area would continue in its current format of a special art zone.
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798 Art District
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798 Art District
Study A MAXIMIZE FRONTAGE across the neighborhood 1:3000
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798 Art District
Study B MAXIMIZE DWELL TIME within the neighborhood 1:3000
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798 Art District
Study C MAXIMIZE WALKING DISTANCE within the neighborhood 1:3000
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798 Art District
Study D M A 1:3000
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Tianzi Fang (田子坊) LOCATION ARCHITECT YEAR COMPLETED USES
GROSS FLOOR AREA CONSTRUCTION COST
Shanghai, PRC Sasaki Associates (for renovation) Built in 1933, refurbished in 2005 Formerly residential, now mainly shops, bars, restaurants. ca. 20,000 m2 NA.
Tianzi Fang is a touristic arts and crafts enclave that has developed from a renovated traditional residential area in the French Concession area of Shanghai, China. It is now home to boutique shops, bars and restaurants. It has more than 200 diverse small businesses such as cafes, bars, restaurants, art galleries, craft stores, design houses and studios, and even French bistros. It is adjacent to the SML center which is among the largest shopping malls in Shanghai upon completion. It is also near the Shanghai Metro Line 9’s Dapuqiao Station which is immediately to the south.
1933
The neighbourhood centres on a block of Shikumen residential development.
1998
The cheap rent but convenient location attracted artists to set up studios there.
2001
The precinct was re-designated an artistic and creative quarter, drawing on its former popularity with artists.
2005
Rezoning of Tianzi Fang into a tourist precinct by local government.
2007
Journalists, visitors and local residents began to visit the area and spread the word about a cosy little lane district that housed some interesting and creative businesses.
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Tianzifang
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Tianzifang
Study A MAXIMIZE FRONTAGE across the neighborhood 1:1000
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Tianzifang
Study B MAXIMIZE DWELL TIME within the neighborhood 1:1000
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Tianzifang
Study C MAXIMIZE WALKING DISTANCE within the neighborhood 1:1000
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Tianzifang
Study D M A 1:1000
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Parkview Green (侨福芳草地) LOCATION ARCHITECT YEAR COMPLETED USES GROSS FLOOR AREA CONSTRUCTION COST
Beijing, PRC IDA hk 2010 Retail, restaurant, office. ca. 82,000 m2 NA.
Parkview Green (FangCaoDi) is in one of Beijing’s prime locations, on the DongDaQiao Road thoroughfare, next to the tree-lined diplomatic zone and adjacent to glorious, imperial-era Ritan Park. Beijing has never seen a building like Parkview Green FangCaoDi before – a stunningly-designed, environmentallyfriendly structure that is set to become an iconic landmark of the capital city. It is a spectacular piece of modern architecture, located right in the heart of the Central Business District, with office towers, a shopping mall, an art centre and a boutique hotel.
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Parkview Green
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Parkview Green
Study A MAXIMIZE FRONTAGE across the neighborhood 1:1000
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Parkview Green
Study B MAXIMIZE DWELL TIME within the neighborhood 1:1000
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Parkview Green
Study C MAXIMIZE WALKING DISTANCE within the neighborhood 1:1000
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Parkview Green
Study D M A 1:1000
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Design District Helsinki LOCATION ARCHITECT YEAR COMPLETED USES GROSS FLOOR AREA CONSTRUCTION COST
Helsinki, Finland NA. 2005 (As an official district) Retail, restaurant, office. NA. NA.
In 2005, one of the more stylish areas of Helsinki, centred around Diana Park (named after the sculpture of Diana by Yrjö Liipola which was unveiled in 1929), was officially designated as the Design District. The Design District Helsinki Association was established in order to coordinate activities within this area. Located in the centre of Helsinki, the Design District Helsinki is an area full of design and antique shops, fashion stores, museums, art galleries, restaurants and showrooms. Here you can find the most interesting names, classics, trend-setters and so much more. The Design District Helsinki plays a large role in boosting Helsinki’s reputation as a city of design. It´s a cluster of creative businesses and it’s a neighbourhood association that offers residents and visitors shopping, dining, accommodation and experiences. The Design District comprises over 200 members. Design District Helsinki is a neighbourhood and a state of mind. It is 25 streets and 200 spots on a map from shops to galleries and from design studios to design hotels. It is creativity, uniqueness, experiences, design and Finnish urban culture. The stated aims of the Design District Helsinki Association are to make the area better known and to enhance the areas attractiveness to visitors and residents alike. They hope to actively contribute to an increase of cultural tourism in Helsinki, and also to improve business opportunities for small entrepeneurs in the city. Future plans include contributing to the design of the physical environment, through planning the implementation of new street lights and signage, and to adapt Diana Park into a more active and lively design park.
Design District Helsinki is a state of mind and a neighborhood in the centre of Helsinki. We stand for creativity, uniqueness, experiences, design and Finnish urban culture.
Design & Interiors Fashion & Beauty Jewellery Kids Vintage & Antiques Art, Galleries & Museums Eat, Drink & Sleep
Helsinki — A UNESCO City of Design
Designer Studios & Showrooms
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Helsinki Design District
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Helsinki Design District
Study A MAXIMIZE FRONTAGE across the neighborhood 1:3000
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Helsinki Design District
Study B MAXIMIZE DWELL TIME within the neighborhood 1:3000
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Helsinki Design District
Study C MAXIMIZE WALKING DISTANCE within the neighborhood 1:3000
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Helsinki Design District
Study D M A 1:3000
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Pimlico Road Design District LOCATION ARCHITECT YEAR COMPLETED USES GROSS FLOOR AREA CONSTRUCTION COST
Pimlico Road, London Grosvenor Estate (landlord) Independent high-end art, antique and interior furniture shop approx. 300m street -
Pimlico Road history begins in the 19th century when pubs and hotels started to emerge. Prior to being renamed as Pimlico Road, this road that connects Pimlico and Belgravia with Chelsea was called Grosvenor Row for the last century. It has a well-earned reputation as one of London’s premier design districts housing some of england’s most well-known designers showroom and studios such as Jane Churchill, Soane Britain, Promemoria, Arthur Brett, Joanna Wood and David Linley. Beyond furniture, antiques and art, Pimlico Road has many other things to offer too: from cosy and trendy gastropubs, to elegant restaurants and cafes. Aside from proper art and antique stores and cafes, at the heart of the Pimlico Road, there is the Orange Square, where a farmers’ market takes place every Saturday morning. However, in recent years, the landlord of the district, Grosvenor, decided to redevelop some of the major units. The plan is to take away 7 units and replace it with 3 mega units. Even though they are kicking away owners that have been around for over 20 years and tearing down old buildings, Grosvenor is still aiming to grow Pimlico Road’s reputation as an independent design and retail district, “preserving its unique character for retailers, residents and visitors.”
18th Century
Small pubs and hotels starting to build up in the area Designers and whorkshops moved in over the century
2005
Grosvenor proposed Newson’s yard development plant
2017
Approved plan to redevelop areas into residential and larger shopping units.
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Pimlico Road Design District
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Pimlico Road Design District
Study A - Maximize Frontage
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Pimlico Road Design District
Study B - Maximize Dwell Time
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Pimlico Road Design District
Study C - Ring
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Pimlico Road Design District
Study C - Merchandizing Diagram
Cafes Food Hall
Couture Shopping Center
Bars and Pubs
Small Galleries
Decoratvie Furniture Stores
Fast Fashion
Expensive Restaurants
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The Pier-2 Art Center LOCATION ARCHITECT YEAR COMPLETED USES GROSS FLOOR AREA CONSTRUCTION COST
Yancheng Dist., Taiwan Local government 1973, 2002(revitalised) Multi-purpose/ Art and Culture Hub/ Performance Venue 1,345,500 FT2 -
Only a short 5 minutes walk from the train station, the warehouse turned new age art center is an area filled with forefront, experimental, and creative art forms. The warehouse cluster were built in 1973. It was then abandoned due to Kaohsiung’s shift from industrial city to service city. Due to the persistence of local artists, the downtown area was finally released and re-born as a lively place where locals and tourists can enjoy fine art. In 2006, the Bureau of Cultural Affairs of Kaohsiung City Government and under management of the Kaohsiung Pier2 Art Development Association and Shu-Te University’s art development workshop took over the center, starting a series of exhibitions. This large area is divided into 3 areas, the Creative Warehouse where unique stationery and contemporary art galleries are located, the Oyaku Warehouse for promoting local culture, movies and restaurants, and the family friendly Penglai Warehouse which focuses on music and radios. 1973s
Warehouse for sugar and marine product storage
2000
Government re-discovered warehouse location for firework celebration.
2001
Establishment of Pier-2 Artistic Development by passionate Taiwanese Artist Association
2006
Kaoshiung City Bureau of Cultural Affairs took over Pier-2 Art center and started a series of exhibitions
2013
Government initiated a series of building and infrastructure projects, creating a barrier free and low-carbon area
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The Pier-2 Art Center
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The Pier-2 Art Center
Study A - Maximize Frontage
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The Pier-2 Art Center
Study B - Maximize Dwell Time
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The Pier-2 Art Center
Study C - Maze
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The Pier-2 Art Center
Study C - Merchandizing Diagram
Concept Stores
Expensive Restaurants
Designer Stores
Galleries
Cafes Shopping Center
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Insa-dong LOCATION ARCHITECT YEAR COMPLETED USES GROSS FLOOR AREA CONSTRUCTION COST
Jongno-gu district, Seoul Multi owner Historical Attractions/ Tea houses and Cafes/ Local Shops 12.7 hectares -
Insa-dong is a dong, or neighbourhood of the Jongno-gu district of Seoul. The main street is Insadong-gil. However, the uniqueness of the place lies in the small alleys connected to the main road that lead deeper into the district. It is lined with modern galleries, boutiques and tea shops. The Insadong area has existed for over 500 years, and because of its long history, the place become “well known as a traditional street to both locals and foreigners” and represents the “culture of the past and the present”. It contains a mixture of historical and modern atmosphere and is a “unique area of Seoul that truly represents the cultural history of the nation. Insa-dong is also one of the key destinations for buying traditional Korean art, products and souvenirs, such as hanbok, hanji, traditional teas, pottery, and folk crafts. There is a plethora of antique shops, art galleries, traditional stationery shops, handicraft shops, pottery and porcelain shops, bookstores, and art supply stores. On top of that, there are almost 100 restaurants specialized in traditional Korean cuisine. 1500s
1942-45
1960
Residential Area for Government Officials
Japanese occupation forced residences to move out of the area. Residents sold their belongings in the area. THe area became a trading point for antiques. Foreign visitors named the place “Mary’s Alley” Area became a spot for artistic cafe life
1988
Gained popularity through the Olympic
2000
Due to protest, the rapid modernization of the area halted for 2 years for renovation
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Insa-dong
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Insa-dong
Study A - Maximize Frontage
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Insa-dong
Study B - Maximize Dwell Time
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Insa-dong
Study C - zig-zag
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Insa-dong
Study C - Merchandizing Diagram
Local Art Stores
Designer Stores
Food Hall
Department Stores Traditional Restaurants
Decorative Furniture Stores
Tea houses and Cafes
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DORAL DESIGN DISTRICT LOCATION ARCHITECT YEAR COMPLETED USES
MIAMI, FLORIDA, USA
GROSS FLOOR AREA CONSTRUCTION COST
FT2 N/A
PLANNING MIXED-USE DEVELOPMENT
The Doral Design District project is located in one of the region’s fastest growing areas, targeted for new urban growth and an expanding premier job center. Since 2004, it is envisioned as a unique and vibrant regional destination providing a mix of uses – employment, retail, housing, public spaces and recreation – in addition to a well-planned circulation system of roadways, transportation routes, pedestrian and bicycle routes. Originally referred as the “Artisan Village at Doral”, the existing buildings are generally warehouse facilities, it will be transformed into a unique Architectural Design, Tile & Marble and Specialty Building Trades District. The current building mass are generally wide and long, two stories in height and setback from the street. The economic and market data indicates Doral and the district is well situated in an area that is relatively stable with strong opportunity to strengthen economically. As of 2009, 8000 new housing units planned for the next 8 years, and has an employment base of more than 150,000 employees. Redevelopment must ensure that the district will maintain its industrial core which promotes truck and vehicular use whilst integrating pedestrian uses throughout the neighborhood. The live-work building type is ideal as it creates studio and commercial space on the ground floor with a residential unit above. Encouraging the provision of Class A office space to house Architects, Engineers, Interior Designers, and Artisans.
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DORAL DESIGN DISTRICT
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DORAL DESIGN DISTRICT (OPTION A)
FRONTAGE
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DORAL DESIGN DISTRICT (OPTION B)
DWELL TIME
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DORAL DESIGN DISTRICT (OPTION C)
SELF STUDY
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DORAL DESIGN DISTRICT Merchandising Diagram
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MIAMI DESIGN DISTRICT LOCATION ARCHITECT YEAR COMPLETED USES
MIAMI, FLORIDA, USA DPZ PARTNERS ONGOING URBAN MIXED-USE
GROSS FLOOR AREA CONSTRUCTION COST
22.67 ACRES 4.7 BILLION HKD
The Miami Design District project transforms the once-gritty neighbourhood into a unique environment for Miami’s luxury retail and living market, defining Miami as a cultural destination. The development complements the big box retail and residential development of Midtown Miami, located directly to the south, and transitions seamlessly to the adjoining residential areas. The plan proposes the retrofit of four blocks linked by a central pedestrian paseo with rooftop gardens and anchored by two civic plazas. The paseo’s north-south orientation and tree shades protect citizens from the harsh Florida sun, and make the project a walkable destination. An automated system of signage will direct people towards valet and self-parking areas, while diverting unwanted traffic from surrounding residential streets. The parking strategy incorporates bicycle accommodations, and conceals the majority of car parking from view with subterranean and above-ground lined garages. Public art in the Design Distrct aims to add a dynamic layer of character to the area, from sculptures and architectural facades, to storefronts, creating a atypical, highly creative retail destination ex-
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MIAMI DESIGN DISTRICT (OPTION B)
DWELL TIME
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MIAMI DESIGN DISTRICT (OPTION C)
SELF STUDY
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MIAMI DESIGN DISTRICT Merchandising Diagram
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CHELSEA DESIGN QUARTER LOCATION ARCHITECT YEAR COMPLETED USES
CHELSEA, LONDON, UK
GROSS FLOOR AREA CONSTRUCTION COST
FT2 HKD
2016 URBAN MIXED-USE
Chelsea Design Quarter is London’s Premier Design Destination for interior design with the largest and most diverse selection of established interior specialists concentrated in one area. Making the area a creative quarter for design events, including the London Design Festival. Located in West Chelsea in the heart of Chelsea. King’s Road was once the epicenter of London’s fashion and music scene. Its proximity range of a rail station at Imperial Wharf, Fulham Broadway Underground Station makes the site highly accessible. Lead partners in the district are Talisman London, Deirdre Dyson, The Rug Company, John Cullen Lighting, Guinevere, Roca Gallery and Waterworks. The partners have exclusive access to PR team promoting design quarter, listing on the website and networking opportunities. The success of the Design Quarters enabled officials to submit planning applications to redevelop the adjacent Fulham Gasworks site to provide for residential-led mixed use development up to 166,560sqm of residential and 6,895sqm retail floorspaces.
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CHELSEA DESIGN QUARTERS
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CHELSEA DESIGN QUARTERS (OPTION A)
FRONTAGE
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CHELSEA DESIGN QUARTERS (OPTION B)
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CHELSEA DESIGN QUARTERS (OPTION C)
SELF STUDY
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CHELSEA DESIGN QUARTERS Merchandising Diagram
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Omotesando LOCATION ARCHITECT YEAR COMPLETED USES GROSS FLOOR AREA CONSTRUCTION COST
Shibuya and Minato, Tokyo, JP Mulitiple Architects Built in 1920 Formerly as frontal apporach to Meiji Shrine, now as Fashion District. - (1.1km long x 36m avenue) -
Omotesandō is the main vehicle and pedestrian thoroughfare for Harajuku and Aoyama and is regarded as one of the best locations in Tokyo for a luxury-goods store. The area features many international brand boutiques, such as Louis Vuitton, Alexander McQueen and Gucci, as well as fast fashion retailers such as Gap, H&M and Zara. It is also known as one of the foremost ‘architectural showcase’ streets in the world, featuring a multitude of fashion flagship stores within a short distance of each other. These include the Louis Vuitton store (Jun Aoki, 2002), Tod’s (Toyo Ito, 2004), Dior (SANAA, 2004), Omotesandō Hills (Tadao Ando, 2005) and Gyre (MVRDV, 2007), amongst others. Omotesandō Omotesandō’s side streets, known as Ura-Harajuku, feature a range of smaller cafes, bars, restaurants, and boutique stores.
1920
Omotesandō was originally created in the Taishō era as the frontal (表 Omote) approach (参道 Sandō) to Meiji Shrine, which is dedicated to the deified spirits of Emperor Meiji and his wife, Empress Shōken.
1927
After the destruction of Tokyo caused by the great earthquake of Kanto, the Dojunkai Aoyama Apartments were constructed as Japan’s original cooperative housing.
1960s
After the end of the war, ownership and management was handed over to the Tokyo metropolitan government, and was subsequently paid to each residents. Apartment rooms owned by individuals have been used as boutiques and galleries since the 1960s, and the Harajuku and Omotesando districts became the starting point for the fashion center as now.
2000s
The Dojunkai Aoyama Apartments were dismantled due to aging and renovated as the Omotesando Hills, designed by Tadao Ando. The development marked the era of new commercial development of Omotesando as multitude of internation luxury brand set up their flagship building here.
2017
A reconstruction plan in front of the Harajuku station has started to rebuild the old and large residential buildings, covering a total area of 4,000m2. The project is expected to be completed in 2020.
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Omotesando Retail Diagram
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Omotesando
Performative Diagram Max. Frontage
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Omotesando
Performative Diagram Max. Dwell Time
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Performative Diagram Open Study
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FARET Tachikawa LOCATION ARCHITECT YEAR COMPLETED USES COVER AREA CONSTRUCTION COST
Tachikawa, Tokyo, JP Furamu Kitagawa (FARET Tachikawa Art Director) 1994 Formerly as US military base, now as Art & Commerical District. 59,000 m2 $23,533,950,000 HKD (3 billion USD)
FARET Tachikawa is an art project launched on October 13, 1994, as part of the redevelopment of a former US military base. It is now regarded worldwide as a stellar example of art-based urban planning. FARET Tachikawa consisted of 7 blocks with a total of 11 buildings including office buildings, hotels, large department stores, cinemas, libraries, etc. There is about 10,000 office workers here with more than 30,000 visitors a day and can provide about 1,000 parking spaces. As such a “small town” with only 7 blocks, FARET Tachikawa aims to transform Tachikawa’s image from“military base city” to “city of culture.” The project made art the cornerstone of urban planning. The goal was a city unified by art. FARET Tachikawa’s name is derived from the Italian word fare, meaning “to create,” to which the letter “T” for Tachikawa has been added. Much of FARET Tachikawa’s art has practical urban functions, providing buffers, benches, and ventilation for the area. The 109 works by 92 artists from 36 countries range from late twentieth century to contemporary and are distributed among the buildings to create an integrated urban fabric.
1977
In 1977, the US military transferred the air base to Zhongtian. The Tachikawa base was returned.
1982
FARET Tachikawa was considered by the Tokyo Branch of the Urban Development Corporation as a “city commercial core porject”. The urban renewal and redevelopment method was adopted.
1994
FARET Tachikawa was launched on October 13, as part of the redevelopment of a former US military base. It received the City Planning Institute of Japan’s Planning and Design Award in the same year.
2014
On the 20th anniversary, the city government launched a two-year restoration project. The 25% of the repair cost, about 14 million yen, is sponsored by individuals and businesses. Another 13 million is reserved for maintenance costs for the next ten years.
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FARET Tachikawa Retail Diagram
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FARET Tachikawa Performative Diagram Max. Frontage
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FARET Tachikawa Performative Diagram Dwell Time
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FARET Tachikawa Performative Diagram Open Study
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Cheongdam LOCATION ARCHITECT YEAR COMPLETED USES GROSS FLOOR AREA CONSTRUCTION COST
Seoul, KR Mulitiple Architects Since Joseon Dynasty Upmarket Fashion District. 2.33 km2 -
Cheongdam-dong is a ward of Gangnam District in Seoul, South Korea. The area epitomizes the wealthy lifestyle of Koreans, especially for young professionals who have studied overseas. It is known as an upmarket shopping area, with the main shopping street dubbed ‘Cheongdam Fashion Street’. Along with Apgujeong’s Rodeo Street in Apgujeong-dong and Garosu-gil in Sinsa-dong, which are connected by the main Apgujeong-ro, they are seen as fashionable and trendsetting destinations. The 760-meter-long section of main street Apgujeong-ro, that runs from Apgujeongrodeo Station at Galleria Department Store to Cheongdam crossroad, has been dubbed the ‘Cheongdam Fashion Street’ or ‘Cheongdamdong Street of Luxury Goods’. It is lined with stores of luxury brands, such as Ermenegildo Zegna, Salvatore Ferragamo, Louis Vuitton, Prada, Burberry, as well as outlets for 3.1 Phillip Lim, Martin Margiela and Tory Burch and Korean designer Son Jung-wan.
1963
On January 1, 1963, Cheongdam-dong was incorporated into Seoul.
1973
On October 1, 1973, it became one of the 26 dong (neighborhoods) of the Gangnam District or Gangnam-gu. Gangnam-gu is one of the 25 gu (gu refers to local government district in Korea) in Seoul.
1988
Cheongdam-dong has been divided into two sub-regions: Cheongdam 1 dong and Cheongdam 2 dong.
1990s
During the 1990s foreign-educated local residents of Cheongdam who returned to Korea as successful young professionals brought with them the experiences and knowledge from living abroad.
2000s
After the high-rent district was formed around Apgujeong-dong in Gangnam-gu, luxury brand stores started opening up along the street.
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Cheongdam Retail Diagram
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Omotesando
Merchandising Diagram
Fast Fashion
Couture
Bars & Cafe
Food Hall
Independent Retailers
Design
Restaurant Furniture 1:3000
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FARET Tachikawa
Merchandising Diagram
Street Bars & Restuarants
Couture
Furniture
Food Hall
Fast Fashion
Design Department Store
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Cheongdam
Merchandising Diagram
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Couture
Fast Fashion
Food Hall Restaurant
Bars & Cafe
Design
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PALO ALTO LOCATION ARCHITECT YEAR COMPLETED USES
BARCELONA, SPAIN MULTI-DESIGNERS REVIVED in 1990s SHOPS, MARKETS, WORKSHOPS
GROSS FLOOR AREA CONSTRUCTION COST
EXISTING TENANTS
39800ft2 / 3700m2
PAST Gal i Puigsech Factory
FOOD STALLS 1875
FARMER’S MARKET LOCAL DESIGNERS’ BOUTIQUE DESIGNERS’ STUDIO
Javier Mariscal occupied the abandoned factory
DISTRICT IMAGES
1987
JEWELERY SHOP VINTAGE SHOP
Olympic game almost resulted in demolition of factory
FURNITURE SHOP GALLERY
1992
PRODUCTS HANDMADE CRAFT
weekend market
RESTORED PRODUCT
2014
STREET ART MUSIC PERFORMANCE
PRESENT
PLANS / IMAGES Located in Poble Nou, Palo Alto is a former factory that was supposed to be destroyed due to the urban reform for the Olympic Games. The premises were saved from demolition thanks to professionals that settled there. Nowadays, Palo Alto is an urban oasis and cultural hub. The facades of buildings have been flourished with lush vegetation. Shops opened by creative indivisuals promotes sustainable developemnt, hoping to improve the way of living.
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PALO ALTO
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Study A: Maximize Frontage
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Study B: Maximize Dwell Time
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Study C: Maximize Customer’s Traveling Distance
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BRICK LANE LOCATION ARCHITECT YEAR COMPLETED USES
LONDON, UNITED KINGDOM MULTI-DESIGNERS REVIVED in 1990s SHOPS, MARKETS, FAIRS
GROSS FLOOR AREA CONSTRUCTION COST
1200m Length
EXISTING TENANTS
PAST Poor Slum Area
RESTAURANTS
Before 1400s
CAFE Brick and Tile
BARS+PUBS 1400s
FOOD BOOTHS LOCAL DESIGNERS’ BOUTIQUE
Brewery
Start of its Market
Weaving
Tailoring
Market
F+B
Shopping Cluster
Art
DISTRICT IMAGES
DESIGNERS’ STUDIO JEWELERY SHOP VINTAGE SHOP
1600s-1800s
FURNITURE SHOP GALLERY BREWERY
1900s-Now
PRESENT
PLANS / IMAGES Brick Lane in the East End of London has become a tourist hot spot, famous for its heady vibrant cultural mix. Sunday market in particular is a time when all walks of life congregate to enjoy the array of market stalls and street artists and its infectious energy. Box Market provides alternative retail set up for customers, at the same time, an opportunity for young retailers to showcase their brand.
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BRICK LANE
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Study B: Maximize Dwell Time
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Study C: Maximize Customer’s Traveling Distance
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BRICK LANE Study D: Retail Program
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JALAN BESAR LOCATION ARCHITECT YEAR COMPLETED USES
SINGAPORE MULTI-DESIGNERS REVIVED in 2011 SHOPS, OFFICES
GROSS FLOOR AREA CONSTRUCTION COST
1604000ft2 / 149000m2
EXISTING TENANTS
PAST Betel Nut Plantation Fruit Orchard
CAFE FOOD CENTRE
1830s
RESTAURANT BOUTIQUE DESIGNERS’ STUDIO
Industrial Factories
DISTRICT IMAGES
Late 19th C
CREATIVE OFFICES GALLERY Repurposed Art Deco Building, Karaoke and Bars
HOTEL GALLERY MASSAGE PARLOURS
20th C
KARAOKE LOUNGES
Creative Offices Foodie’s Heaven
WORKSHOP BAR
NOW
PRESENT
PLANS / IMAGES Jalan Besar was swampland that developed as the former colonial town expanded in the late nineteenth century. First home to mills, abattoirs, and brick kilns, the area evolved in the twentieth century with an industrial community that built rows of Art Deco shop houses still standing today. Many have now been creatively repurposed.
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JALAN BESAR
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JALAN BESAR Study A: Maximize Frontage
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Study C: Maximize Customer’s Traveling Distance
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Haut Marais LOCATION ARCHITECT YEAR COMPLETED USE
PARIS, FRANCE N/A N/A RETAIL, ART, RESIDENTIAL
GROSS FLOOR AREA CONSTRUCTION COST
N/A N/A
Haut Marais is only recently becoming much more popular, with an influx of international artists, artisans, and fashion designers into the area. Due to the existing building stock, stores are usually narrow and small, and only occupy the ground level. Many store operators like to have a colourful store front, which contrasts with the upper-level neutrel residential facade, resulting in a clear datum between commerce and residential. In addition to the quaint stores, the neighbourhood also features ample public spaces, making it a very walkable and lively neighbourhood.
Retail Interiors
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A. Place de la République The monument site was redeveloped in 2013, from a “glorified roundabout” into one of the largest pedestrian plazas in Paris, hosting civic events like the 2015 rallies against terrorism.
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B. Le Carreau du Temple A large hall used for various trade exhibitions or civic events.
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Public Realm Retail Activities
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C. Square du Temple A public park next to city hall.
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HAUT MARAIS original
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Apple Piazza Liberty LOCATION ARCHITECT YEAR COMPLETED USE
MILAN, ITALY FOSTER + PARTNERS 2018 RETAIL
GROSS FLOOR AREA CONSTRUCTION COST
~10,000 SQ FT N/A
The new Apple store in Milan transforms the historic Piazza Liberty with the addition of a glass water fountain and amphitheatre seatings. This is a case where a retail project improves the public realm democratically - regardless of whether you are a customer of Apple, you are equally welcome to enjoy the fountain or gather on the amphitheatre seatings. The glass fountain store entrance itself intrigues people to experience the delight of walking into a fountain without getting wet.
Stainless Steel Staircase The sculptural cantilevering treads of the stainless steel staircase reflect and refract the skylight into the basement level.
Skylight The seats of the amphitheatre are also skylight for the retail space underground and beams that span the whole width of the store.
Seminars The store hosts seminars that empower people to use technology in even more powerful ways.
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APPLE PIAZZA LIBERTY original
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APPLE PIAZZA LIBERTY merchandising plan.
fast fashion
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Oct-Loft LOCATION ARCHITECT YEAR COMPLETED USE
SHENZHEN, CHINA URBANUS 2013 RETAIL, STUDIO, HOSTEL
GROSS AREA CONSTRUCTION COST
~1.2M SQ FT N/A
The architect: “In 2003, the Hexiangning Art Museum decided to set up a non-profit contemporary art center in one of these warehouses, called OCAT. The plugging-in of the OCAT set up an interesting paradigm in the beginning of the industrial area’s regeneration. “The master planning team’s intention was to replace and fill up the buildings by applying the new spatial form with small-scale operations and improvements on the infrastructure. They started by adding programs to existing structures to adapt to the function of the art centre; the empty lots between them are intended to be filled with galleries, bookshops, cafes, bars, artist ateliers and design shops, along with lofts and dormitories. These new additions fill the open spaces and set up new relationships between buildings by wrapping and penetrating the existing urban fabric. They also create a second layer of urban spaces which tries to set up a dynamic, interactive and flexible framework to constantly adapt itself to the new conditions posed by the vast changes of the city.”
Elevated Park Space This terrace sits atop one storey of retail space that was appended onto the side of an existing industrial building.
OCAT As an adaptation of an existing warehouse, this art gallery was first to enter the area and began the urban transformation.
Fold-out Gallery Sections of this wall fold out when the gallery is in use, providing an entryway, natural light, and a way to showcase artwork to passersby.
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OCT LOFT original
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5 VIE ART & DESIGN DISTRICT LOCATION ARCHITECT YEAR COMPLETED USES
CINQUE VIE, 20123 MILAIN, MILAN MULTIPLE DESINGERS 2014 ART & DESIGN EVENTS
GROSS FLOOR AREA CONSTRUCTION COST
1,006,091 FT2 N/A
5 VIE
MILAN
5VIE Art + Design is a cultural and territorial marketing project. It involves dedicated resources with the purpose of drawing attention to Milan Old Town, by establishing new types of public and private partnerships for a strategic implementation of territorial and urban policies. Aptly named 5vie after the “five streets” that form the area, the district is simultaneously one of the city’s oldest but also emerging districts. The area spans from the Pinacoteca Ambrosiana, up to the Basilica of Sant’Ambrogio and the church of San Satiro, where Bramante worked. One of Milan’s least touristy and best-kept secrets, the area participates officially in Design Week with a triple circuit consisting of showrooms displaying the latest in design, old artisan workshops where you can admire traditional handicrafts (in particular in via San Maurillio and via Santa Marta) and a cultural itinerary featuring museums, churches, cloisters, archaeological sites and breathtaking inner courtyards. 5vie District involves a cultural and territorial marketing project to promote Milan’s Old Town. The aim is to promote the area with a strong brand identity, to find new communication and sustainable development strategies, which stimulate active participation of the community and of local professions.
ARTISANAL CULTURAL SHOPPING FOOD&DRINKS
“...be the beating heart of Milan Old Town, becomes a new cultural and art district characterized by design and innovation.”
5 VIE’S AIM
To implement a network of skilled actors and to create new opportunities, with the respect of the several stakeholders.
PLANS / IMAGES
A real, cutting-edge collaboration among the different resources of the district, in social, trade and touristic sectors. The traditional features of this Milan neighborhood are combined with innovative experimentations not only attract designers and artists, but local residents as well.
5 VIE’S HISTORY
5VIE has been launched during the week of Salone del Mobile 2014 with a successful participation of the public and of national and international press. It became a new cultural and art district characterized by design and innovation, and it fosters cultural wealth, heritage and high quality handcraft of the Milan area. In this occasion, the 5VIE district co-produced and hosted the Dutch designer Marteen Baas installation “BAAS IS IN TOWN”, winning the “Best Impact Award” prize. L SEOU L SOU L SO E
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7th DISTRICT LOCATION ARCHITECT YEAR COMPLETED USES
BUDAPEST, HUNGARY MULTIPLE DESIGNERS 2004 PUBS, DESIGN EVENTS
GROSS FLOOR AREA CONSTRUCTION COST
20,945,296 FT2 N/A
7th DISTRICT
BUDAPEST
Street food, pubs, kosher shops, trendy hotels and exhibitions – the VII District of Budapest is a true hipster land-of-plenty. Crumbling buildings stand next to freshly renovated architecture from every era, and kosher delis serve as neighbors to hipster speakeasies and food truck pods. Located in central Pest, the 7th is an ultra convenient area to stay in Budapest. There is an immense number of good bars and pubs in the VII district, and it is worth it to visit at least one ruin pub. Szimpla Kert is very wellknown and popular, and a must-see if you are in Budapest. A former factory was converted into an open air cinema and pub, which serves with a unique terrain for concerts, theater shows and exhibitions. In addition, the “Wall rehabilitation” program breathes new life into old, enormous and grey house walls in the district. Started in 2013, the enthusiastic participants have renovated quite a few parts of Elizabethtown. The best pieces can be seen at the junction of Klauzál square – Dob street, in Király street, Akácfa street, and, probably the most famous of all is in Rumbach Sebestyén street: a painting of the legendary Hungary-England football match which ended with a score of 6:3 in 1953.
“...the heart of hip and bohemian Budapest. Gritty and more raw feeling than clean and manicured other districts, the 7th is full of the young and young at heart.”
VII DISTRICT’S AIM
Budapest is a relative new-comer to Europe‘s must-visit cities; however, its rich history, stunning architecture and unique cultural points have cemented it on many people’s European bucket lists.
PLANS / IMAGES
For years, the Hungarian capital has been cultivating its own kind of cool, in particular, its offbeat selection of ruin bars – watering holes that occupy the spaces of abandoned buildings.
VII DISTRICT’S HISTORY
It’s the cradle of Jewish history and culture in Budapest – During WW2, the area was the location of Budapest’s ghetto –there are still traces of the ghetto wall at the back of a courtyard on Kiraly utca. When the war ended, most of the district’s former inhabitants had either been murdered on the banks of the Danube, sent to concentration camps or had left the country. The place was in a sorry state, with dilapidated houses, ruined buildings and a general seedy feel, which characterised the area until the beginning of the 21st century.. L SEOU L SOU L SO E
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ARTS DISTRICT LOCATION ARCHITECT YEAR COMPLETED USES
LOS ANGELES, CA, USA MULTIPLE DESIGNERS GALLERIES, WORKSHOPS
GROSS FLOOR AREA CONSTRUCTION COST
13,146,571 FT2 N/A
ARTS DISTRICT
LOS ANGELES
The Arts District is a neighborhood on the eastern edge of Downtown Los Angeles, Los Angeles, California, United States. The gritty area has given new life to old industrial buildings whose history often dates to the early 20th century. While much of the early creative art was done behind closed doors, the street scene has slowly been activated in the early years of the 21st century as more and more factories are creatively reused with some new construction interspersed.Art galleries have opened and given recognition to the area amidst the entire downtown where Art museums and additional galleries can be found. As an industrial area of former warehouses and factories in Downtown LA that has been home to artist studios since the 1970’s- The district has finally reached the critical mass to be designated as the official Downtown LA Arts District. The artist studios and lofts are still mostly under the radar, although there are a few open studios and galleries. It is the murals, street art, maker co-ops and an influx of trendy eating establishments that have made the Arts District a “thing.”
“...Collaboration is a longstanding tradition in the LA street art world. They may be different interpretations of a concept or totally unrelated.”
ARTS DISTRICT’S AIM
The transition from graffiti walls to more mural walls helped clean up the neighborhood, and more people started moving into the area, bringing more restaurants, and new businesses.
PLANS / IMAGES
Original residents worry about the current gentrification and the loss of fringe status. For the time being it’s a mix of industrial grit and new upscale developments.
ARTS DISTRICT’S HISTORY
In the 1950’s many manufacturing companies fled oversees or were overtaken by larger manufacturing companies, resulting in vacant buildings and bringing property values down. Artists who were struggling to pay rent in the city started moving to the Arts District in the late 1960’s and early 1970’s. Before 1979 the Arts District buildings had been zoned for industrial use only. It wasn’t until 1979 that the State of California passed a live/work legislation and in 1981 Los Angeles passed the bill Artist-In-Residence (AIR) . This new bill AIR would allow artists to live legally in the areas that could no longer be used for industrial use as long as they attained a business license. L SEOU L SOU L SO E
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