Documentation unfold

S T Y L E G U I D E

Unfold

A magazine about storytelling: About both, how people tell stories with photography, and about telling stories in a new way, in a new context, in a new light.

STR ATEGY

TARGETGROUP 20+ years old readers; people who might not have time or don’t want to read an entire book get the opportunity to read short real stories; people who invest time to read a magazine rather than just browsing through it;

WHO?

HOW? unusual, untold, real and personal stories combination of storytelling and advanced photography interaction with magazine unique format

VERSUS? COMPETITORS magazines concentrating on storytelling with photography are for example National Geographic, Discover, Boat, Focus.... the concentration is mostly on other topics, not storytelling itself; magazines about storytelling, but not about photography ;

WHAT? ACHIEVEMENT show the beauty of storytelling through photography; make stories more approachable for the readers; create new interests, point of views; telling personal and untold stories;

CO N CEPT

LAYOUT The foldings are used to complement the galleries without taking away the significance from the pictures themselves.

The grid and the pagesizes are set but can be or ignored to force the reader to unfold or to display the pictures and text in a more interesting way.

The design is simple and reduced.

Font combinations and a accent color make interesting variations in the layout possible.

INTERACTION The magazine is a contiuous leporello making it possible to view galleries in a new and exciting way. It is even possible to see the whole gallery at once. The leporello uses both sides to tell stories.

CONTENT The issues topic is always based on storytelling and the perception of human experience.

The content is always depending on the issue‘s topic that is revolving around storytelling. It is discussing an important aspect of storytelling and is always trying to find answers on the question how we as humans tell stories, how they are used and how they evolve our lifes.

This is done by curating interesting galleries of advanced photography telling new stories or showing them in a new light.

ST YLEGUIDE

FORMAT

225 mm

110 mm

The magazine is a leporello, meaning the whole magazine is printed on one long 290mm high paper. It‘s folded either after 225mm or 110mm.

The layout colors are reduced to anthracite, grey, white and one accent color, that changes for each issue depending on the issue‘s topic. This should always be a toned down color supporting the content without being too present.

The accent color is used for the font and graphic of the instructions, for the page description font, as backgroundcolor for the Word On the Street column picture and if fitting for breathing pages.

290 mm

large page

GRID

10 mm

COLORS

small page

GRAPHIC ELEMENTS

10 mm

The lines used for the index and the instruction arrows are 0.75 pt.

The grid that is created through the folding is broken whenever it makes the experience of unfolding more interesting.

Other graphical elements are only the instructions, that are shown in the accent color.

55 mm

55 mm

large page

small page

c0n0y0k95

c0m0y0k80

c0m0y0k0

accent color

FONTS The used fonts in this magazine are the serif font Bodoni 72 and the sans serif font TheSansOsF.

UNFOLD Magazine Title Bodoni Book 72pt 25/1000 quad

Magazine Topic TheSansOF ExtraLight 30pt 200/1000 quad

Bodoni Book 50pt (Variation in fontsize possible) 25/1000 quad Headline gallery/story

TheSansOF ExtraLight 36pt 620/1000 quad page description

TheSansOF ExtraLight 20pt 5/1000 quad title (Editorial, Recommandations, Review, Impressum), subheadline/author

ISSUE‘S TOPIC

HEADLINE D E S C R I TITLE OR SUBHEADLINE

TheSansOF ExtraLight 12pt 0/1000 quad reading instruction

THIS IS THE FONT THAT IS USED FOR THE INSTRUCTIONS

large Bodytext/Quotes Bodoni Book 19pt 40/1000 quad

Some bodytext and quotes look like this.

Bodytext either Bodoni Book 10pt 40/1000 quad

Copytext is either set in this serif font or is set

or TheSansOF ExtraLight 9pt -5/1000 quad (depending on content/ picturelanguage)

in this sans serif font. That always depends on the content.

USE OF GRID & FONTS The headline for galleries and stories can vary in fontsize, alignment or orientation, always depending on the content. The page numbers are always part of the title and not appearing on other pages to avoid disturbing the f low of a gallery.

For galleries, stories and interviews the columns and the grid are sometimes ignored. Depending on content, pictures, length of the gallery or importance of pictures the use of the grid can vary.

Only for the set pages in the magazine, e.g. the index, editorial, recommandation and impressum, the grid is used strictly.

These are the pages that also use the vertical page description in the accent color.

USE OF GRID & PICTURES

In general photography in galleries is featured either with some white space (at least 10mm frames) or page filling, but as large as possible.

Depending on the content the placing of the pictures is breaking the grid. The editorial and recommandations page as the pages that are strictly set in the three columns use the pictures in this small format, but still allow the pictures to break the grid.

SS16 | IMB 14 || Sandra Yuen | Babs Hessing | Sabine Grohe

Interdisciplinary Media Production 1 - Print || Mentoring Teachers: Alexander Rufenach | Matthias Weissengruber