Projectplan

HAPPY FOLK

PROJECT PLAN Inthernship at Happy Folk

Student Name: Sandra Yuen Studentnr: 464474 Email: sandra.y32@live.com Mobile: 06 31956774 Education: Communication & Multimedia Design (CMD-C) Company Name: Happy Folk Address: Nieuwe Oeverstraat 31-33, 6811 JB Arnhem Website: www.happy-folk.com Manager: Mark Tamea Email manager: mark@happy-folk.com Mobile manager: 06 14989990 University Coach: Yvonne Brinkman Email: yvonne.brinkman@han.nl Mobile: 06 28304356 Date: 18 May 2017 Verion 3.0

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TABLE OF CONTENTS 1.

Introduction....................................................................................................................................................... 03 1.1 Happy Folk...........................................................................................................................................03 1.2 Spine Advice.........................................................................................................................................03 1.3 Graduation assignment introduction...............................................................................................03 1.4 Structure of the document.................................................................................................................04

2. Context.................................................................................................................................................................05

2.1 Happy Folk...........................................................................................................................................05

2.2 Spine Advice.........................................................................................................................................05 3.

The motive of the project..................................................................................................................................06 3.1 Dor the client “Spine Advice�............................................................................................................06 3.2 For HAN University of Applied Sciences.......................................................................................06

4.

The purpose of the project...............................................................................................................................08 4.1 Problem statement...............................................................................................................................08 4.2 Goal.......................................................................................................................................................08 4.3 Concrete results....................................................................................................................................08

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Project boundaries.............................................................................................................................................10 5.1 Organizational boundaries................................................................................................................10 5.2 Content boundaries..............................................................................................................................10

6. Conditions.............................................................................................................................................................11 7.

The products........................................................................................................................................................12 7.1 Components for Happy Folk.............................................................................................................12 7.2 Components for HAN University of Applied Sciences................................................................12 7.3 Product quality.......................................................................................................................................14

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Development Methodologies..........................................................................................................................16

9.

Project organization............................................................................................................................................17 9.1 Communication.....................................................................................................................................17 9.2 Employment agreement.....................................................................................................................17 9.3 Contact informations...........................................................................................................................17

10. Planning................................................................................................................................................................17 11. Risks......................................................................................................................................................................20

Research plan................................................................................................................................21

1. Context.................................................................................................................................................................22 2.

The approach.....................................................................................................................................................23 3.

Planning...............................................................................................................................................................25 4. Resources.............................................................................................................................................................26

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1. INTRODUCTION This document is written in conclusion for my Communication and Multimedia Design study at HAN University of Applied Sciences in Arnhem. In the upcoming 5 months, I will be doing my internship at Happy Folk. Happy Folk is a Communication and Design Agency established in the year of 2015 located in Nijmegen, but following their business expansion, they moved to Arnhem city center.

Throughout the course of the internship, the student will be doing his/her internship at Happy Folk and the graduation project will be conducted for the client “Spine Advice”.

This document is created by the student regarding his/her research assignment/project. From this document you will have a general overview how the student is going to tackle his/her graduation research assignment/project. The Project Plan consists of the two components namely; Plan of Approach and Research Plan. The Plan of Approach supplies a brief description of the internship company, as well as of the client which the student is working for. Furthermore, the Plan of Approach consists of the following chapters about the context, the motive of the project, the purpose of the project, the project scope, the boundary conditions, which product will be delivered, the usage of development methodology, project organization, planning and risks. The other component of the Project Plan is the Research Plan, where the student describes how and what he/she is going to research for his/her graduation assignment/project. In the Research Plan, the student will describe when does the research takes place and which methodology he/she is going to use to achieve that.

1.1 Happy Folk Happy Folk is a Communication Design Agency established in the year 2015. It was founded by Mark Tamea and Zhenya Starkova. Happy Folk was initially located in Nijmegen, but due to the development and expansion of the company, they moved to Arnhem city center. The company offers a variety of services from graphic design, to marketing and PR. 1.2 Spine Advice Spine Advice is a new company established by two leading Orthopedic surgeons practicing from a renowned clinic in The Netherlands. Their mission is to publish clear and educational patient information for people who will be undertaking an orthopedic procedure. The aim of this material is to help patients prepare for their hospital visit and make informed decisions about both the surgery, the recovery period and their quality of life thereafter.

1.3 Graduation assignment introduction The graduation assignment/ project is settled by Happy Folk, whom Spine Advice (the client) has approached Happy Folk to solve the problem they have encountered with. Spine Advice requests Happy folk to create an animation, because they encounter communication problem with patients understanding the procedure of Orthopedic Hip replacement surgery. Therefore, they want to increase patients’ knowledge and understanding of Orthopedic surgery. According to Spine Advice, they are having difficulties when performing an orthopedic surgery on their patients. Most of the patients were anxious about the surgery, even though the doctors had explained the procedure of the operation in the beginning. To minimize the anxiety of patients, they have decided to provide information through an animation. Therefore, the graduation assignment/project is about researching if animation could solve the problem and how can it be solved.

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1.4 Structure of the document Throughout the document you will find the following chapters: Chapter 2: Context This chapter gives an insight into the company on which the assignment/project will be accomplished.

Chapter 3. The motive of the project This chapter describes the background information about the project and simultaneously the explanation of “What is the goal/purpose of the project?”.

Chapter 4. The purpose This chapter describes the problem statement and the goal of the client. Furthermore, it contains a paragraph about concrete results that the students will have accomplished for the project.

Chapter 5. Project boundaries.

An overview of the project scope is given in this chapter.

Chapter 6. Conditions This chapter describes the conditions that must be met so the project can be finished successfully.

Chapter 7. Products Quality requirements and activities to be performed.

This chapter is a further process of the project that is mentioned in Chapter 4. It’s about what the client requires to have as final product and what school requires as project.

Chapter 8. Development method.

The use of development method is to find out how the information system could be developed and how the development process is carrying out throughout the time. This chapter is going to describe which method will be suitable for the project.

Chapter 9. Project organization.

In this component there is a contact frequency between the student, the manager and the coach.

Chapter 10: Planning This chapter is about planning for the project and it is created by a strokeplanning.

Chapter 11: Risks This chapter describes the possibility of risks that might affect the project flow.

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2. CONTEXT This chapter gives an insight into the company which the assignment/project will be accomplished.

2.1 Happy Folk Happy Folk is a public Communication Design Agency established in the year 2015, headquartered in Arnhem. Early in 2015, the company started with only 3 employees in Nijmegen, but after having big clients like The Hague Convention Bureau and Fortimedix Surgical, the company moved to Arnhem.

Happy Folk provides a wide range of services, from graphic design, to marketing and PR. The company is a partnership company. It is divided into Marketing Communication and Graphic Design departments. Mark Tamea is an Art director who is leading the Graphic Design department and the Communication Marketing department is led by Zhenya Starkova. The co-operation works very well among them: Mark is focused on design and Zhenya provides high quality content in Marketing Communications.

There are a total of 8 employees working at Happy Folk at this moment including the student as an intern. Happy Folk has a very structural work flow, which collaboration is the key of success. The company is divided into two departments, but they always collaborate with each other. There is no individual work on a project without collaboration of both departments. The managing partners are the ones who arrange new projects with clients. When they are accepting new project, they will pass it on to the project manager to schedule it into Happy Folk’s project calendar. After scheduling the new project, the managing partners will arrange a meeting with the staffs to discuss how to approach the project.

Usually when the Graphic Design department finishes a project, Mark as the Art director will ask the Marketing Communication team for advice and feedback.

To have a better view about the workflow of Happy Folk, find the hierarchy/organogram here below on the th.  

Happy Folk Organogram Managing partner Graphic Design M. T

Managing partner Marketing Communication Z. S

Communication Specialist L. K

Junior Graphic Design L. M

Junior Graphic Design N. C

Multimedia Design Intern S. Y

Junior Communication J. L

Junior Communication D. P

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3. THE MOTIVE OF THE PROJECT This chapter describes the background information about the project and meanwhile explaining “What is the goal/purpose of the project?”.

3.1 For the client “Spine Advice” The main purpose of creating this project is to educate patients and improve their knowledge about Orthopedic surgery. On 16th of November 2016, the first meeting with the client took place. During the meeting the client pointed out what their problem is and was wondering how Happy Folk can help them solve it. From the first meeting, Spine Advice stated that they were having problems regarding their communication with patients. They stated that they had been trying to inform patients about Orthopedic surgery through a brochure before, but it seems that only 20 % of the patients have read and understood the given information. Spine Advice’s director says: “Most patients who haven’t read or understood the given information came back either shocked or with anxiety before the operation”.

According to Spine Advice, most patients were shocked or had anxiety before operation because they are affected physically. Patients cannot visualize the procedure of the operation which they are undergoing. Spine Advice tells the most common surgery fear statement is that people feel out of control. It is not natural to hand our healing over to someone else, even though it’s part of our culture to do so. Deep down, patients get afraid of giving up this innate power to heal themselves. Therefore, it is disconcerting, especially when patients are ‘going under’ (anesthesia). Another common reason which patients get afraid is the risk of death - as we all know, every operation or surgery does have a certain degree of risk. Spine Advice wants to reduce the anxiety and fearfulness of the patients. Therefore, Spine Advice came up with another way to inform patients by means of an animation, because the means previously applied by Spine Advice hadn’t solved the problem. Spine Advice has tried verbal communication before and it hasn’t succeeded. They even tried using visual communication to inform patients with brochures, but it hasn’t succeeded either.

Another reason for creating this project is to save quality time of doctors when a patient is undergoing for a surgery. Usually, doctors provide patients with important information before patients agree with the operation. In this situation, most of the patients don’t exactly understand what is going on or what it is all about. It’s inconvenient for patients and doctors, because this is causing extra time for both doctor and patient instead of starting the procedure of the operation.

Spine Advice is realizing that traditional printed materials like brochures and booklets are not especially helpful to patients’ understanding. Therefore, Spine Advice aims to create a series of digital information modules using animation and multimedia graphics.

3.2 For HAN University of Applied Sciences The aim of this project is to demonstrate that the student can be responsible, work individually and apply school knowledge in the professional practice.

Throughout the graduation assignment for the study of Communication and Multimedia Design (C-department), the students will be working on the following competences: General HBO-competences: • Collaboration • Communication • Planning • Self-Instruction and reflection Domain competences: • Research • Design • Realization

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Research This competence will be clarified with a research document. In this document conclusions and research questions will be drawn.

Design For the Design competence, there will be a Design document. In this document, design alternatives will be explained and illustrated. The design alternatives will be made during the research phase.

Realization The competence of realization will be demonstrated with a prototype/final product. The prototype will be an animation of an Orthopedic surgery. The format of the animation will be defined in the research phase and in the Design document.

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4. THE PURPOSE OF THE PROJECT This chapter describes the problem statement and the goal of the client. Furthermore, there is a paragraph about concrete results that the students will accomplished for the project.

4.1 Problem statement According to Spine Advice, communication and understanding should be better among patients and doctors after solving the current problem. Patients would gain confidence and noticeably improve their knowledge about Orthopedic surgery.

Spine Advice’s doctors are confronted with many patients that don’t understand the provided information about Orthopedic surgery. By ignoring this problem, fearfulness and anxiety might be caused to more patients. Therefore, the purpose of the project is to research if animation is the correct way to solve the problem.

4.2 Goal The main goal of Spine Advice is to improve patients’ knowledge and understanding on medical occasions through animation. Spine Advice is concerned about the understandability of what patients are about to undergo. Therefore, they want to create a dedicated information platform which makes the workflow of providing information between doctors and patients much easier. Spine Advice also wants to increase the education among patients. Overall there isn’t any medical animation platform information yet, so Spine Advice will start to create this platform and in the future, additional medical-related animations will be provided for fields such as cardiology, oncology and dermatology.

4.3 Concrete results The concrete results which the students will have accomplished for the project are the following: • Product analysis: Product analysis is analyzing other products that are already on the market. Performing a product analysis requires getting an insight of other competitor’s products, how they do it and how to improve and to learn from them in order to make a better one. Examples of such competitors include MediVisuals, Matrix Orthopedic Solutions, Patient Education Company, Nucleus Medical Media etc.

• Target group analysis: Target group analysis is analyzing a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. Hereby, the target group for this project will divided into different sections and one specific section will be selected to make further analyzation. This specific section of the target group is not selected randomly, but it is selected from the specs on patients that might have Orthopedic surgery.

• Research plan: A research plan is necessary in order the way of approaching the research itself. In the research plan the student will describe what methodologies or techniques he/she can use for each sub questions.

• Research document In this document, every research subject will be written and updated depending on how the research was undertaken. From the research document the student should be able to answer the main and the sub questions which is related to the project itself. From the results, criteria and data the student can make conclusion if the project has succeeded or not.

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• Design document: The design document consists of pure design decisions and conclusions. Every design decision will have an explanation about how and why it’s decided.

• Test report The Test report consists of the results of a moving storyboard, which based on the test the student can draw out conclusions regarding criteria to a success animation.

• Animation format/housestyle Animation format is the housestyle for the entire project for instance styling the infographic etc.

• Orthopedic animation Design document At the end, there will be an Orthopedic Hip surgery animation as a pilot for the other series of Orthopedic animation. Later on, Happy Folk can use this pilot to make the rest of the series.

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5. PROJECT BOUNDARIES An overview of the project scope is given in this chapter.

5.1 Organizational boundaries The duration of the project will last for about five months: the internship starts from 14 November 2016 and ends on 17 April 2017. The prototype will be of further use to the client “Spine Advice” of Happy Folk and it will be finished as the student’s graduation project.

5.2 Content boundaries - The student has access to project base information; - The student has access to client information in the database; - The student has access project management information; - The student has access to internal communication of Happy Folk; - The student is not allowed to publish any projects or information of Happy Folk’s client on the social media; - The student has the possibility to work at home well as the office of Happy Folk, to have a quiet environment which allows to keep focused; - The graduation assignment has priority over other projects/tasks; - After approval of the Plan of Approach the student can officially start working on the project.

During the project, there is a research session going on. After the research phase, the design phase starts and the design document will be created. Based on the design conclusions, the animation starts to take place. There is going to be a test session, during which the student is going to test out the prototype with the selected target group. From the first meeting on 16 November 2016, Spine Advice (the client) agree to have a test session at their clinic. Happy Folk will provide the student with software or materials that are needed to accomplish and to support the project.

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6. CONDITIONS This chapter is about the conditions that the student must meet to accomplish the project successfully.

Organizational conditions - Deadlines for school:

25 November 2016 - concept of Project plan

9 December 2016 - Final Project plan

24 February 2017 - Final 80% of thesis document

17 March 2017 - Graduation presentation

30 March 2017 - Final thesis document - The manager is always available every day the office or by phone and through emails. If the manager isn’t able to contact the client, the student could contact the client directly through emails.

- Working hours at Happy Folk is from 9:30 untill 17:30.

Content preconditions.

- School project has priorities before other projects/assignments; -Accessibility of computers; - Accessibility to project data of Happy Folk; - Computers must be equipped with animating and editing software/programs; - Animation programs include software like After Effects and Premiere Pro; - Happy Folk works with Windows instead of iOS; - All the programs are legally licensed provided by Happy Folk.  

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7. THE PRODUCTS Quality requirements and activities to be performed.

This chapter is about the further process of the project that is mentioned in Chapter 4. It’s about the requirements of the client for the final product and school requirements for the project.

Below are the descriptions about what or which product components will be delivered to the client and for school.

7.1 Components for Happy Folk All components that is going to be delivered to Happy Folk, will be also delivered to HAN University of Applied Sciences as attachments. These components are supportive to the final thesis in the end of the course.

Projectplan The projectplan is the foundation of the thesis, which it has to be approved by HAN University of Applied Sciences and the graduation organization as Happy Folk. Without the approval for the Plan of Approach the project cannot be started. Therefore, the projectplan is the key to start the project, which both organization can have an overview how the student is going to approach the project and which proces phases are taken in order to succeed.

Researchplan A research plan is necessary in order to answer the main and the sub questions which is related to the project itself. From the research plan the student can describe how he/she is going to approach the project and what kind of techniques or methologies he/she is going to use.

Research document In the research docuemnt, all collected data and criteria will be written in this document including the conclusions that the student has drawn. From the research document the student should be able to answer the main and sub questions ragrding to the final product as an animation.

Design document A design document is written accroding to demonstrate the steps and conclusions of the design for the animation. Moodboards, storyboards, style, color and typographies are written in this document.

Test report In the test report is an overview of the test results. From this document the student can conclude what are the advantages and disadvantages from the test with the target group.

Target group analysis The target group is going to composed of patients according to Spine Advice. Throughout the target group analysis, the student should be able to define the needs and interests of a specific target group by conducting interviews.

Product analysis The student will do a bit of the current product analysis. The analysis is going to define what exactly the problem is. From the current analysis the student should be able to describe or to tell if animation is a correct channel to communicate with the targetgroup.

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Video formats For this project the student has to make every components of the animation, which means from content to design. The client doesn’t have a video format yet, which the studnet will be creating one.

Video format is not just about the file format that is going to be exported, but it’s about the concept of branding of a video-format, like a template (Ellis, J. 2013, 21 maart). The template is repeatable and exportable that can generate multiple episodes in a multitude of markets: for instance, the house style and the graphic style that will be used in the video. The video format will be designed in the design phase, which will occur after the research on product analysis and target group analysis.

Motion Graphic animation The content of the animation will be created based on the research.

According to Studioi Post animation video requires a high quality of render, which is on a format of Full HD (1920px1080p). Audio, background music and voice-overs is must have for a clear output in the animation to the audience. The audio format is going to be AAC (Advanced Audio Coding), which is a type of a digital audio file and has been promoted as a successor to the MP3. The video animation is going to be rendered in the following specifications: .MP4, H.264, 16.9 of aspect ratio (Studio Post.

2016). From the animation, the student will test it out with the target group and based on the result, the student can draw his/her conclusions regarding the communication and understanding problem of patients about Orthopedic surgery.   7.2 Components for HAN University of Applied Sciences The components that must be delivered at the end of this course for HAN University of Applied Sciences will be mentioned in this paragraph. The most important document for HAN is the final thesis, besides the thesis all other documents will be delivered to HAN as attachments.

Project plan (PVA and Research plan) The project plan is compound by the Plan of Approach and Research plan. In the Plan of Approach, there will be descriptions about purposes, cause, and the motive of the project that the student is carrying on. Meanwhile, the Research plan will describe the discoveries that the student has made and the results.

Furthermore, the selected research methods will be described as well.

Reflection/evaluation document In this document, the student will reflect on what went wrong and what went right throughout the project.

The student will also provide insight on how to develop the process in a better way if there is a similar situation in the future or a second chance. Furthermore, the student describes how he/she has applied the knowledge from school to the work field. The student also describes how he/she has developed through the project during the internship.

Thesis This report is an overview about the project which the student has accomplished during his/her internship.

The purpose of the document is to give the reader a depth of field in the content, appraoches and progress of the end result of the final product.

Final presentation The student will give at the end of this course a final presentation of his/her graduarion project.

The purpose of the presentation is to give the assessors an insight of the work progress and how the student has appraoch the project in a professional way.

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7.3 Productquality

Product

Product quality requiements

Necessary activities to finish the product

Process quality

Plan of Approach

ICA Check card This document consists of the following chapters: 1. Introduction 2. Context 3. Motive 4. Purpose 5. Project boundries 6. Conditions 7. Products 8. Development method 9. Project organization 10. Planning 11. Risks

Intake with the client and manager about the motive and the purpose of the porjcet.

Client's approval Feedback from coach Studiehandleiding Afstuderen 2016-2017

Researchplan

ICA Check card

To set the main -and subquestions with the client.

Client's approval Feedback from coach Studiehandleiding Afstuderen 2016-2017 Manager approval

Accessability to client's data and projects Surveys Interviews Deskresearch

Client's approval Manager approval Studiehandleiding Afstuderen 2016-2017

Creativity techniques Sketches Visual design Storyboard Research on competitor's design Moving storyboard test

Client's approval Manager approval

The following questions will be answered: 1. Who is the client?

2. Why is this research?

3. Main- and subquestions 4. How to approach the project?

5. What is the planning?

Research document

ICA Check card It consists of updates regardign previous questions Answers to main- and subquestions It gives an insight of the research

Design document

ICA Check card It consits: Guidance on housestyle infographic style and Diagrams Content based on graphics

Animation

.MP4 format H.264 16:9 aspect ratio 30 frame a second

Test session

Approved according to research criteria.

Studiehandleiding Afstuderen 2016-2017 Target group approval Approved according to research criteria.

Art director approval

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1920px1080p

Thesis

ICA Check card

Studiehandleiding Afstuderen 2016-2017 To set a document and correction after feedback

Client's approval Feedback from coach To have a check on grammar and spelling by an expert Feedback from manager Studiehandleiding Afstuderen 2016-2017

Using the document of "Toelichting bij het schrijven van het evaluatieverslag" from Praktijk Bureau

To have a check on grammar and spelling by an expert Studiehandleiding Afstuderen 2016-2017

It consists of the following chapters: 1. Brief management description 2. Preface 3. Company description and context 4. Definition of graduation assignment 5. Methodology, techniques and tools, project approach, results and global planning 6. Description of process and deliverable components/results 7. Conclusions and advices Reflection document

ICA Check card Consists of the following chapters: 1. Project evaluation 2. Personal evaluation

Final presentation

Duration of presentation is maximum 20 minutes.

Creating and preparing a powerpoint presentation

Studiehandleiding Afstuderen 2016-2017

Resources

Resources, professional products and other components are exported into a ZIP-file

Every components that have been mentioned are completed

Every components have to be checked by the manager

Research Main research question: How can Spine Advice improve patient’s knowledge and understanding of Orthopedic surgery through animation?

Sub questions: 1. How can spine Advice assure the degree of understanding of patients about Orthopedic surgery?

2. What content must be provided in the animation regarding the understanding of patients about Orthopedic surgery?

3. Which type of animation can be used to improve patients’ knowledge and understanding regarding the target group?

4. How can animation improve patient’s knowledge and understanding?

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8. DEVELOPMENT METHODOLOGIES The use of development method is to find out how the information system could be developed and how the development process is carrying out throughout the time. This chapter is going to describe which method will be suitable for the project.

Happy Folk is a small company that uses SCRUM as their development method. The Scrum approach to project management enables software development organizations to prioritize the work that matters most and break it down into manageable chunks. Scrum is about collaborating and communicating both with the people who are doing the work and the people who need the work done. It’s about delivering often and responding to feedback, increasing business value by ensuring that customers get what they want. Happy Folk is not a software development organization, but still they do use SCRUM. Happy Folk has many small to big projects, to which everyone is constantly contributing. Therefore, SCRUM can define which project has priority so that the team can be focused and finish the project before deadline.

SCRUM is not suitable for this project, because the student is not going to develop an information system or software system. Therefore, the student must find out in the Reader: Projectmatig werken en Procesmodellen and PMC Compact which methodology is suitable for the current project. According to the Reader: Projectmatig werken SCRUM is the best development method to use, but this method requires teamwork (Leer, S., Sicherer, C., & Schuszler, P., 2011). In this project the student is going to work individually. Therefore, another method that could be suitable for this project is the (Sashimi) Waterfallmethodology. This method allows for departmentalization and managerial control. Planning with deadlines can be set for each stage of development and the product can proceed through the development process and be delivered on time. Development moves from concept, through design, implementation, testing and ends up with maintenance. The Sashimi Waterfallmethodology is no different from the normal Waterfallmethodology, however one disparity does stand out. In the development phase, there are no overlapping steps in the normal Waterfallmethodology, which in Sashimi allows to have overlapping development stages. In the beginning, there is going to be a research and meanwhile collecting information data, followed by designing and finally the realization of the final product. This means for instance there could be a beginning of design time meanwhile the analysis phase is still on going. This method should be the best for the current project, because the student can go back in the stages to make adjustment when receiving feedback from the client.

Besides of these methodologies, there is also an approach of design method. In order to have a complete a formal design for the project, the student will use Universal Design Principles to arrange the quality of design (Lidwell, W., Holden, K., Butler, J., 2010). The following design method is going to be used to define the style and design which is suitable for the target group: 1. Mind map This is the first step to take while start designing, because the student can brain storm and write down all the ideas relate to the subject. From the mind map one can also read what the project is about and what is involved to be the final product/prototype.

2. Moodboard A moodboard is a method to visualize the look and feel of the design you are aiming towards. It also gives an idea of the color scheme that could be used for the final product/prototype.

3. Storyboard A story board is a must-do when it comes to an animation. From a storyboard, the student can map out the storyline and also how each scene folds and unfolds. Furthermore, motions and sound effect can also be determined through a storyboard.  

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9. PROJECT ORGANIZATION In this component there is a contact frequency between the student, the manager and the coach.

Client The client for this project is Spine Advice and the contact person is Maarten Spruit. He is working as an Orthopedic surgeon since 1988.

Company manager The student’s manager is Mark Tamea. Mark is a managing partner of Happy Folk, who is managing the Graphic Design department.

Graduation teacher/ coach The coach is Yvonne Brinkman. Yvonne works at the HAN University of Applied Sciences as an Interaction Design teacher and concept development for interactive media. In the past she worked for Uitgeverij Noordhoff, Uitgeverij Ten Have and Hanze Hogeschool Groningen.

9.1 Communication Communication is an important part of the entire project and therefore there must be a good communication flow between the client and the student.

The student has fulltime contact with the client, because he/she is working fulltime at the office. Maarten Spruit is fully responsible to guide the student throughout the internship period. He’s able to help the student through the documents and to clarify when something is not understandable for the student.

The student’s coach has in total of 21 hours of guiding or giving advice to the student. This means the student must be selective of when asking for guidance, although small questions can be asked via email.

Furthermore, the coach gives feedback on the project plan, the 80% version of the thesis and the final thesis. Besides that, Yvonne also gives professional advices on the process of the project, component results and concept texts.

9.2 Employment agreement - Office work hours are flexible from 09:30 to 17:30.

- Business day is from Monday to Friday every week.

- In case of calling sick the student must notify the manager.

9.3 Contact information

Contact information Name Sandra Yuen Mark Tamea Yvonne Brinkman

Function Student Manager Coach

Email sandra.y32@live.com mark@happy-folk.com yvonne.brinkman@han.nl

Mobile 0631956774 0614989990 0628304356

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10. PLANNING To have a successfull project a planning is the first thing to do to make an overview on deadlines and phases that will be taken in order to accomplish the project. Therefore, all the components and documents will be planned in a Gantt-chart (Mindtools, n.d.). There are several colors which indicate what they represent in the chart below. Further, the planning is divided into six phases: preparation phase, research phase, design phase, realization phase, test phase and completion phase.

Internship week Calendar week 1. Project preparation

2. Research phase

1 46

2 47

3 48

4 49

5 50

6 51

7 52

8 53

9 54

10 55

11 56

12 57

Internship week Calendar week Sound effect and voice-over Video animation process Animation format Animation test at the clinic Testplan Thesis Reflection document 80% of thesis Feedback 80% version

13 58

14 59

15 60

16 61

17 62

18 63

Internship week Calendar week

19 64

20 65

21 66

22 67

23 68

24 69

Plan of approach Researchplan Feedback Projectplan Survey research Research on current communication Interview research Literature review Product analyse Processing research results Research document

Internship week Calendar week 3. Design phase

4. Realization

4. Realization

5. Test phase 5. Completion phase

5. Completion phase

Processing results Mind mapping Moodboard design Storyboard design Animation format Design document Motion effect Video animation process

Final thesis Final reflection document

planned planned extention

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Here below is a new planning created for the project with 3 weeks of extension. The new planning has the same phases as the previous one, but adding one test phase extra before the realization phase.

1. Project preparation

2. Research phase

3. Design phase

4. Test phase

5. Realization phase

6. Test phase 7. Completion phase

Internship week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Calendar week 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 1 1

Plan of approach Researchplan Feedback Projectplan Survey research Research on current communication Interview research Literature review Product analysis Targetgroup analysis Processing research results Research document Processing results Mind mapping Moodboard design Storyboard design Animation format Design document Moving storyboard Processing test results Test report Motion effect Sound effect and voice-over Video animation process Content process Animation format Animation test at the clinic Processing test results Thesis Reflection document 80% of thesis Feedback 80% thesis

Color block with 1: Deadline

Date of activities before prolongation.

Date

14 November 2016 25 November 2016 26 November 2016 30 November 2016 09 December 2016 26 December 2016 02 January 2017 24 February 2017 06 - 17 March 2017 06 - 17 March 2017 30 March 2017

Activities

1st day of inthernship 1st concept Project plan feedback on project plan 1st coach's visit Deadline final Projectplan Christmas holidays Christmas holidays Final 80% thesis feedback on 80% thesis Graduation presentation Deadline final thesis

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Date of activities after prolongation.

Date

Activities

14 November 2016 25 November 2016 26 November 2016 30 November 2016 09 December 2016 26 December 2016 02 January 2017 13 Jaunary 2017 20 January 2017 24 March 2017 07 April 2017 20 April 2017

1st day of inthernship 1st concept Project plan Feedback on Project plan 1st coach's visit Deadline final Projectplan Christmas holidays Christmas holidays Extended improved projectplan Feedback improved Projectplan Definite 80% thesis Feedback on 80% thesis Deadline final thesis

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11. RISKS 11.1 Miscommunication and expectations The chance: Average To prevent: Consult important decisions and make clear agreements.

It’s very important to confirm every single detail with the client to prevent miscommunications. Therefore, meeting the client with the manager at least once a week is necessary even though the client has a busy schedule. Through this meeting, the student can confirm every detail and clarify everything with the client “Spine Advice�.

Time-extension The chance: Small To prevent: Working on planning and staying on schedule, if problems are encountered, ask the manager, coach and client for guidance.

The chance is small to have time-extension, therefore the student must apply multiple project management methodology to avoid or to have less time-extension as possible. Even if there is still time extension with the project then the student should notify the manager, coach and the client about it to look for better solutions.

Software problems The chance: Small To prevent: Use legal version and be aware of spyware or viruses.

In this situation, context depends on what the problem is; for instance, if the software crashes a lot causing time-extension then the student must notify the manager, client and the coach to seek for alternative software.

Sickness The chance: Small To prevent: Take good care of yourself by eating healthy and getting enough sleep.

To have a long term of sickness is not convenient, because it will affect the entire planning of the project.

If in case it happens the student must notify the manager, client and the coach for time-extension.

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HAPPY FOLK

RESEARCH PLAN Inthernship at Happy Folk

Student Name: Sandra Yuen Studentnr: 464474 Email: sandra.y32@live.com Mobile: 06 31956774 Education: Communication & Multimedia Design (CMD-C) Company Name: Happy Folk Address: Nieuwe Oeverstraat 31-33, 6811 JB Arnhem Website: www.happy-folk.com Manager: Mark Tamea Email manager: mark@happy-folk.com Mobile manager: 06 14989990 University Coach: Yvonne Brinkman Email: yvonne.brinkman@han.nl Mobile: 06 28304356 Date: 13 December 2016 Verion 2.0

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1. CONTEXT 1.1 Client The student is doing his/her graduation internship at Happy Folk and the graduation assignment is conducted by Spine Advice. Spine Advice is an Orthopedic surgery company, which is aiming to help patients increase their knowledge and understanding the procedure about Orthopedic surgery.

1.2 Why this research takes place?

Spine Advice are becoming concerned that patients don’t exactly understand the operation and procedure related to the surgery they are about to undergo. According to Spine Advice, providing patients with a better understanding of their operation helps them to prepare for the operation properly both mentally and physically. This of course leads to a more successful outcome. This benefits all concerned. Doctors and surgeons understand the fearfulness of each patient and try to provide as much information as possible to the patient.

1.3 Main research question How can Spine Advice improve patient’s knowledge and understanding of Orthopedic surgery through animation?

1.4 Sub questions 1. How can spine Advice assure the degree of understanding of patients about Orthopedic surgery?

2. What content must be provided in the animation regarding the understanding of patients about Orthopedic surgery?

3. Which type of animation can be used to improve patients’ knowledge and understanding regarding the target group?

4. How can animation improve patient’s knowledge and understanding?

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2. THE APPROACH In this chapter the student will describe how he/she is going to approach his/her researches. In the following paragraphs each methodologies will be explained how it could be carry out.

2.1 Big 6 The project will start on the research phase, which the student is going to do variety of research on the project. Researching is about collecting data and finding information, but there is alot of information ou there which might become to an overload of information. Therefore, the student will follow the Big 6 method to make the research process more efficient. The Big 6 methods gives the opportunity to sort out the overload of information and narrow down to the specific needs of information in order to answer the main and the sub-questions (Big 6, 2014).

2.2 Desk research Desk research is actually research on secundary data which it is already collected from others, for example information from CBS, theories in the Multimedia/animation field and literature from CAVI course. The student will do desk research in order to answer all the sub-questions of the project, which means in every components desk research is requiered (Scribbr, z.d.). For product analysis desk research is also a must in order to gather information of other competitors. From desk research the student will find criteria and requierements from other experts which the students can use these criteria to make his/ her animation succesful.

2.3 Field research Field research is another method to collect information outside of your workplace setting. It is also known as qualitative research, which means the research is supported by quality informations. This research method can be used for the target group analysis, which it takes an insight to the target group by interviewing for their expercience and opinion.

2.4 Quantitative research The approach for quantitative research is very common by doing survey. The survey gives a general overview of certain economic, sociological and psychological variables within your target group (Scribbr, n.d.). This could be use for both target group and product analyis by collecting important value like what kind of communication they would prefer in order to improve their knowledge and understanding of the given information better.

2.6 Experimental/Showroom research Experimental research/showroom research is to experiment on the created prototype (cmdmethods, n.d).

Before the final stage and the end stage there will be a test session to test out if the collected data are suffient or not for the target audience. During the experiment, the student can uncover the hidden values and requierements from the target audience. This kind of examination is used to determine causation.

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Each sub-question will be described how it will be appraoch and which research will be taken in order to be answered.

How can Spine Advice assure the degree of understanding of patients about Orthopedic surgery?

In order to answer this sub-question, Field research and Experimental/Showroom research are requiered.

In the field research the student will interview several target audience to fullfill the answer of this question.

With experimental/showroom research it will drive the student to an insight of the understanding of the target audience. Therefore, testing of a moving storyboard is a must before creating the final prototype.

This first stage of test gives an amount of value of hidden content and details, which the student can define further from the test regarding the level of understanding of information. Furthermore, desk research is also required in order to collect general information, for example how do you know if he/she understand it or not.

What content must be provided in the animation regarding the understanding of patients about Orthopedic surgery?

This question can be answered by desk-, field-, quantitative- and experimental/showroom research.

Base on the collected data the student can define what content must be requiered in a medical animation. Ofcourse only base on those collected data is not sufficient, therefore there is an experimental/showroom research stage to check if the collected data are indeed relevant and understanding for the target audience.

Which type of animation can be used to improve patients’ knowledge and understanding regarding the target group?

For this question all mentioned appraoches all requiered, but the main research will be on desk research.

After all, the student will be carry out a test of the final prototype to assure the animation meets all the criteria from the research results that is needed.

How can animation improve patient’s knowledge and understanding?

This question is actually similar to the main question, which means it requiered all mentioned approaches of research in order to have the answer. To assure the research and the final product can solve Spine Advice’s problem there will be two times of test session. The first test session is to test out if the content are uderstandable regarding the Orthopedic surgery throughout a moving storyboard. The results from the first test will be in further process to the final animation. The next test session will take place in the completion phase. It is to assure the final product and research meet all the criteria so the communication problem can be succesfully solved throughout an animation.

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3. PLANNING Old planning

New planning Internship week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Calendar week 46 47 48 49 50 51 52 1 2 3 4 5 6 7 8 9 10 12 13 14 15 16 2. Research phase

Survey research Research on current communication Interview research Literature review Product analysis Targetgroup analysis Processing research results Research document

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4. RESOURCES

Ellis, J. (2013, 21 March). What makes a successful format? Consulted on 16 November 2016, from http://cstonline.tv/successful-format Onderwijsonline.han.nl. (2016). Toelichting bij het schrijven van het afstudeerverslag. Consulted on 16 November 2016, from https://onderwijsonline.han.nl/elearning/lesson/wqOPexNK Praktijkbureau ICA. (2016). Afstuderen. Studiehandleiding Afstuderen 2016 – 2017.

Consulted on 16 November 2016 Klabbers, J., & Hoolt, E. (2012). Keuze Ontwikkelmethode. Consulted on 16 November 2016, from https://www.nl.capgemini.com/resource-file-access/resource/pdf/Whitepaper_Keuze_ Ontwikkelmethode_0.pdf Leer, S., Sicherer, C., & Schuszler, P. (2011). Projectmatig werken en Procesmodellen.

Lidwell, W., Holden, K., Butler, J. (2010). Universal Principles of Design. 10th edition. Amsterdam: BIS publishers.

Gantt Charts, Planning and Scheduling Team Projects. Consulted on 14 November 2016, from https://www.mindtools.com/pages/article/newPPM_03.htm Bos, J., & Harting, E. (2010). PMC Compact. Schiedam: Scriptum Evato Market Help. (2016, 29 april). Motion Graphics Submission Requirements. Consulted on 29 December 2016 from https://help.market.envato.com/hc/en-us/articles/202501524-Motion-GraphicsSubmission-Requirements Studio Post. (2016). Preparing Graphics for Video. Consultd on 02 December 2016 form http:// studiopost.com/contact/tech-specs/preparing-graphics-for-video HAN, HvA. (n.d.). CMD methods pack. Conculted on 22 November 2016 from http://cmdmethods.nl/ Big6. (2014). Big 6 Skills Overview. Consulted on 23 November 2016 from http://big6.com/pages/ about/big6-skills-overview.php Scribbr. (n.d.). Overzicht van onderzoekssoorten. Consulted on 23 November 2016 from https://www. scribbr.nl/category/onderzoeksmethoden/

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