THE LOCALS
BRAND AMBASSADOR
The Pale focuses on a young, inclusive demographic with fun in mind, so it’s no wonder the brand enlisted Sydney Edwards as their National Brand Ambassador. The dynamic beverage marketer started her early career in the wine industry with a summer internship at the now-famous Chateau D’Esclans and spent eight years as a brand strategist and marketing coordinator for Whispering Angel, where she proved instrumental in establishing it as luxury lifestyle brand. A Florida native, Sydney, is WSET3 certified and holds a BA in Social Sciences from the University of Central Florida. Still, it’s her “trial by fire” work experience that keeps her enthused and ready to conquer the wine world with a new Provencal wine. As Central Region Portfolio Sales Manager based in Chicago, she was taxed with growing and developing the Shaw-Ross luxury portfolio of brands across the Region.
Sydney Edwards THE PALE
By Christina Staalstrom
Whispering Angel is the iconic Provence rosé brand that made rosé a serious wine category. Sacha Lichine, the man responsible for this rosé renaissance in America, is once again pushing the envelope with his new chic and stylish Provencal wine aptly called The Pale. A pale pink hue entices, and the easyto-drink rosé is both dry and refreshing with red fruits and hints of floral. Designed to evoke the carefree and fun feeling of the roaring 20s with stylish and chic messaging that resembles more that of a spirit than traditional wine marketing, The Pale is young at heart and flows freely for a weekend breakfast with friends or swirled late night into elegant rosé cocktails.
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CHILLED MAGAZINE
During this time, she traveled the country for the Lineage Wine Tour, orchestrating and attending 365 events in a year. She found herself sharing bottles and banter after long workdays with notable winemakers like Jean Rémy Rapeneau, Patrick Léon, Jake Fetzer, and José Luis Muguiro Jr. “This industry is a beautiful thing,” she says. “We spend our time exploring the world through wine and spirits, and through the people we meet along the way. For me, the most special thing about this job is the relationships we cultivate with suppliers all over the world and the experiences that go along with that.”
THE PALE’S MARKETING FOCUSES ON “IT GIRL,” AN ELEGANT AND FUNLOVING SIREN INSPIRED BY SOPHIA LOREN AND OTHER GLAMOROUS WOMEN THROUGHOUT HISTORY. Our industry is full of them, and we are confident that Sydney will make her mark as well as she continues to promote the perfect affordable luxury that is The Pale.
