SPECIAL SECTION
WOMEN BEHIND THE BRANDS
Innovative Women
jenny manger, marussia beverages usa
Spirited women continue to merge their past contributions and future leadership roles in innovative ways. Today’s strong presence of women in top-tier positions within the spirits industry is welcomed by many, trickling down to a truer representation of drinkers and brands. “The friction needed for idea-making thrives when the boardroom is filled with different points of view,” states Jenny Manger, Marketing Director for Marussia Beverages USA, the highly diversified privately-owned premium wines, sakes, and spirits group. “Now, with a healthy mix of both women and men in leading spirits positions, we finally have the right balance
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of what our consumer base is truly made of. Consequently, that comes with a broader spectrum of opinions, innovation, and creativity.” While both men and women have spearheaded innovative projects across the spirits industry for some time, women today tend to bring a fresh perspective to an otherwise male-dominated industry. “The spirit industry, for the most part, has always been male-dominated,” notes Manger. “Marketing and product development really reflected that singular perspective—good, bad, or indifferent.” We now see representation beginning to shift toward equality, which directly influences brand development.
“Now, with a healthy mix of both women and men in leading spirits positions, we finally have the right balance of what our consumer base is truly made of.” -Jenny Manger
