SPECIAL SECTION
WOMEN BEHIND THE BRANDS
Innovative Women
kristen risk, frankly organic vodka stasha johnston, monin americas
kristen risk An examination of what’s trending in the industry today, research shows major innovations coming from brands include products of conscious consumption and mindful drinking along with all-natural, highquality, premium ingredients, authenticity, and of course, products of convenience being driven by the increasingly fast pace of modern life. In addition, innovative packaging with consumers looking for something unique while also being interested in functionality and sustainability. These characteristics attract female consumers and help pave the way for women to take a leading role in the boardroom of brands following these trends. Kristen Risk, cofounder and SVP of marketing communications for Frankly Organic Vodka, adds, “The time is ripe for women to conquer barriers into the spirits industry because pursuing a true passion should never be influenced by the past, rather led by those who innovate and brand build.” “There’s a palpable passion that working women have today that is empowering and refreshing,” adds Stasha Johnston, Senior Vice President of Monin Americas. “More women are leaning into leadership in the spirits industry, and what’s wonderful is that we see it from such a broad range of talents—from
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distillers and winemakers to influencers and sales reps to CEO’s and marketers. Women are stepping into these positions with poise and competence.” Any obstacles of inequality that may still exist today have created a drive toward solidarity and unity with a notion stasha johnston of courage among women. “Rising female leaders have dedication ingrained in them, coupled with intellect and passion, which is the perfect formula for getting things done, leading a team to success, and striving for continued innovation,” shares Johnston.
“There’s a palpable passion that working women have today that is empowering and refreshing.” -Stasha Johnston
