Chippy Chat & Fast Food Magazine

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The Really Good Food Gluten Free Cafe! Meeting Demand with Goldensheaf Gluten Free Batter Mix

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n recent years, the free-from food trend has strongly influenced many channels, including the fish and chip industry. Increasing health awareness amongst consumers is one of the driving forces behind the growth of the gluten-free foods market in the United Kingdom. Gluten-free diets are critical for patients suffering from celiac disease and freefrom foods are also being viewed as a better-for-you alternative. At Goldensheaf, we are passionate about providing quality batters to fish and chip shops up and down the country. Developed using the very latest Kerry technology, the Goldensheaf Gluten Free formula offers every consumer the same great taste, consistently golden crunch and is exceptionally simple for shops to prepare providing every busy site with the opportunity to sell more fish and chips whilst ensuring consumers receive a quality end product, which in turns drives repeat purchases. Gluten-free options will continue to play a crucial role through the rest of the year and into 2022 in consumer food trends, with 10 per cent of UK consumers

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Chippy Chat & Fast Food Magazine • November 2021

following a gluten-free diet. Consumers are continuing to enjoy traditional British favourite choices, such as fish and chips, but on their terms and often, that means taking a range of dietary needs into consideration. If you can make sure that your menu better reflects emerging consumer needs that will drive loyalty. With Goldensheaf Gluten Free Batter Mix, operators can meet these growing demands and keep serving the best hot, fresh fish, with a light and crispy coating that not only tastes great, but works for every customer. Goldensheaf Gluten Free Batter is a firm favourite with many leading operators across the UK, including The Real Food Café in Tyndrum, Scotland. Sarah Heward owner of The Real Food Café, notes that since adopting the Gluten Free formula, the café has turned over more than £30,000 on gluten-free fish and chips alone. After surveying gluten-free customers Sarah and the team found that many of them would travel some hundred miles to enjoy their gluten-free fish and chips. The Real Food Café is an accredited caterer member of Celiac UK, and by using Goldensheaf Gluten Free, it can offer the best possible gluten-free fish and chips, giving consumers peace of mind. For more information, please visit www.kerryfoodservice.co.uk. For expert industry advice, you can also call the Frying Squad on 0800 138 1938.

Chippy Chat & Fast Food Magazine • November 2021

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